Beijing Men's pajamas are "windy under the armpits". The pockets of men's trousers can hold an umbrella and a bottle of water. There are even white-brand men's clothing specially designed with small round cloths to cover all the time. The washed mark on the flesh said, "I have worn Hanfu for more than 20 years and I have never been cared for so caringly." For a long time, women have been accustomed to the slight discomfort caused by Hanfu, thinking that "the clothes are just like this, and I need to adapt to this discomfort myself." It was not until they started to come into contact with men's clothing that they You know, some worries don’t exist when it comes to men’s clothing. Women who were "backstabbed" started buying men's clothing instead. Text| Rao TongyuEdit| p>Zhang QingsongOperation| Xiao ErlangAfter being "backstabbed" in HanfuIn the wardrobe of Beidiao girl Taozi, there is a pajamas She loved it so much that she has not upgraded it after wearing it for 5 years. It is a piece of men's clothing, made of linen, loose, breathable, and has some ingenious designs: although this men's pajamas are half-sleeved, The armpits are empty. In the sweltering…

In order to promote traditional Chinese culture and experience the historical charm and cultural charm of Caojiaowan Village, Caojiaowan Village, Xiaokeng Town, Qujiang District, Shaoguan recently held the "Ancient Rhythm of Caojiaowan, Chinese Clothing Reflects the Elegance" Hanfu cultural tourism event . During the event, Hanfu enthusiasts showed off the profound connotation of Hanfu culture through their costumes and retro etiquette behaviors, allowing the audience to appreciate the elegance, elegance and elegance of "Hanfu elegance". The event also included the dance "The State of Etiquette", the gesture dance "The Story of the Bookish Boy", the melodrama "Dream of the Red Mansions", the situational catwalk "Reciting the Rhythm of the Four Seasons and Reading the Field Farm" and Caojiawan's "Context passed down for thousands of years·The opening ceremony of the ancient village" Waiting for the show, the atmosphere is strong. It is understood that this timeThe event is directed by Qujiang District Culture, Broadcasting, Tourism and Sports Bureau, hosted by the district library, and hosted by Shaoguan Hanfu·Hanyi Culture. It aims to promote the rich humanities, history, folk culture, natural resources, agricultural relics, etc. of Caojiaowan Village, Xiaokeng Town. . At the same time, it integrates elements of Hanfu culture and…

China Business Daily (Reporter Yu Jiaxin) "There is a lot of reluctance and a lot of thinking. Closing the store is really a helpless move and a decision made after difficult choices." Recently, there are more than 40 owners. "The Bubble", a Taobao Hanfu store with thousands of fans, issued a store closure notice, stating that the store has entered the clearance phase. The "LOSVLUE" store with 550,000 Taobao fans also announced its decision to close the store on social media platforms a few days ago. According to incomplete statistics, dozens of Hanfu online stores have been closed since this year, including many "Crown" stores with hundreds of thousands or even millions of fans. Why is Hanfu e-commerce, once regarded as a "blue ocean for entrepreneurship," becoming more and more difficult to do business? "Golden Crown" and "Blue Crown" can't hold on anymore"After 7 years of business, we decided to close the store." July 21, " "Sink into Deep Blue LOSVLUE" Taobao store owner posted on his personal social account related content about the upcoming store closure, and said that there are only more than 30 styles of clothing for sale in the store, and currently all have clearance discounts…

The latest survey report released by Nielsen shows: Currently, China's consumer market is quietly changing. Consumers have reduced their spending on dining out, traveling, clothing, and even food and beverages, and are increasingly investing their money in savings, Education and health. Take the clothing industry as an example. Due to the decrease in per capita disposable income, consumers no longer gain satisfaction from excessive "wardrobe" consumption, but gradually return to rational consumption. But the reduction in consumption frequency does not mean the reduction in clothing quality. New women in the workplace are eager to meet the clothing needs of multiple age groups, multiple career levels, multiple scenes, and multiple roles through clothing with more "quality" and "cost-effectiveness". Therefore, for clothing brands, only by making timely strategic adjustments according to changes in Chinese consumer demands can they succeed in the "new reality" and inject new vitality into brand development. Thanks to the in-depth perception and resonance of new women in the workplace and the capture of consumer needs, LILY continues to drive organic growth through innovation and create product series that match the clothing needs of new Chinese women in new consumption scenarios. In July 2020, LILY completely refreshed its product…

China News Client, Beijing, November 10 (Reporter Song Yusheng) From several ancient comics by the comic author @oldxian to the suits in the dress-up game "Shining and Warm", to actor Xu Kai's photos posted online Recently, the topic of ancient costumes has frequently become a topic of discussion among netizens. Many netizens have this question: "Is this a 'Hanfu' or a 'Hanfu'?" Screenshots from WeiboOnline clothing disputesOn November 1st, comic blogger @old first posted a group of pictures on social media "Ancient style mashup" comics. Immediately, some foreign netizens questioned, "The hats and clothes in the picture are all Korean." Also at the beginning of this month, after the Korean server of the game "Shining Nuan Nuan" was launched, a set of suits announced triggered discussions due to the dispute between "Hanfu" and "Korean Server". After the game removed the controversial set from the shelves, some accounts repeatedly made radical remarks related to "insulting China." Eventually, the game shut down its operating services in South Korea. Screenshots from WeiboA few days ago, actor Xu Kai showed off his costume image in the new drama "Shang Shi" on social media, but was questioned by netizens as being like a "Korean costume…

Article | Hedgehog CommuneA few days ago, a piece of news about returns once again appeared on Weibo's hot search - 400 dresses were returned collectively, and the store lost 8,000 yuan. Since this year, customer-merchant disputes caused by returns have occurred frequently, and a raging wave of Hanfu e-commerce store closures will be set off in 2024. Whether it is a Douyin Hanfu anchor giant with a single sales of over 100 million and 5 million fans, a Taobao Hardware Crown Internet celebrity store for many years, or a new e-commerce newcomer who has just entered the game this year, there is no escape scene. Not here. It is not only merchants who have difficulty, but also many users told Hedgehog Commune that 2024 will be the year with the most returns and the worst online shopping experience. Ruilin, an online shopper for 15 years, has always adhered to the principle of never returning items as long as they can wear them. This year, he also launched the "return, return, and return model." She said frankly: "The long pre-sale cycle, serious goods mismatch, obvious signs of being worn and washed after arrival...who can resist returning it?"Just now, Ruilin sent…

At the end of June, Lu Xiangnan, a Hanfu brand with 7 million fans online, held a tasting event at Jingling Group. With its rich products that meet the diverse needs of contemporary women and its unique, literary and romantic design style, it has been adopted by many The group leaders planted grass one after another. On July 1, Lu Xiangnan was launched online for the first time on Jingling Group, triggering a boom in private sector purchases. It achieved great results with sales exceeding 3 million yuan on the first day, marking its successful layout in the private sector market. . This achievement not only demonstrates the brand strength of Lu Xiangnan, but also reflects the profound influence of Jingling Group in the field of private e-commerce. Lu Xiangnan was founded in 2016. It is a new concept design brand originating from Guangzhou, with annual sales of 800 million, ranking first among French retro Hanfu stores. The brand is led by the founder Lu Lu. With the design concept of combining literary retro and French lady, it provides modern women with elegant and charming clothing choices, and is deeply loved by women who pursue personalized and high-quality life. This…

Xiang RongEvery college graduation season, various creative graduation photos will be circulated on social media and become hotly discussed. This year, Hanfu elements have almost become the "standard" in graduation photos - putting a Hanfu "cloud shoulder" on top of the bachelor's uniform, decorating the bachelor's cap with hairpins, a unique finishing touch, adding a "Chinese" touch to the graduation season. "Wind" ritual sense. The "national style" has also spread overseas. Some Chinese international students wore cloud shoulders to attend graduation ceremonies, and the "Chinese style" attracted waves of envy in the auditoriums of world-famous universities. Overseas students studying in China are also impressed by the charm of Hanfu. They wear cloud shoulders and hairpin hats to bring their study trip in China to a unique oriental beauty. The platform data intuitively reflects the enthusiasm of "national style" in the graduation season. Chinese clothing and accessories such as cloud shoulders, eight-piece skirts, and hairpin hats are hot items in this year's graduation season. Taobao Hot Search took advantage of the situation and set up a "Chinese Princess Graduation" venue to provide graduates with matching suggestions; Taobao also launched a "Most American Style College" selection event, attracting the participation of college…

Red skirts with wide sleeves, green shirts and white coats... Have you noticed that more and more people are wearing Hanfu in the streets and alleys today? This ancient costume is especially popular among young people. The beauty of clothing not only meets the needs of life and brings visual enjoyment, but its development also presents the characteristics of folk customs and culture of a period of time. How did ancient clothing develop and evolve? How did the ancients dye cloth and make clothes? The name "Huaxia" is related to clothingHanfu is increasingly entering our lives. Some universities and communities have established Hanfu clubs; on e-commerce platforms, Hanfu has become a best-seller among young people; and various Hanfu shows are frequently reported in the press. The national style that has been passed down for thousands of years has become an element of the trend of the times. Wearing Hanfu requires an understanding of traditional Chinese culture. In a sense, Hanfu enthusiasts assume a new role as disseminators of traditional Chinese culture the moment they wear Hanfu. Clothing is an important part of people's basic necessities of life. Where did Hanfu come from? China has been called "Huaxia" since ancient times.…

Qianjiang Evening News·Hourly News reporter Lu Jiawen/PhotographedThere are many bottles and jars in front of the cosmetics counter, and the shopping guide is looking at the mobile phone under the fill light to inform fans They introduce the products in their hands... You will definitely see this scene when you go to Intime Department Store. Live streaming of shopping guides is one of the new retail methods that Intime Department Store uses to quickly resume work and production during the epidemic. As stores resume operations, the live broadcast scene has changed from at home to in front of the mall counter, and the live broadcast has also extended from cosmetics to clothing and other counters. The reporter learned that the Pit Hanfu brand of Intime Department Store has bucked the trend and increased its sales by more than 30% through new retail methods such as live shopping guides and community operations. More than 700 pieces were sold at a single Intime counter in five days, creating a New sales record. Originally, the proportion of online sales was less than 2%The epidemic has allowed brands to accelerate the pace of new retailThe brand Pit It was born in 2006 and started…

Two girls wearing Hanfu admire their own film in the ancient city of Luoyi, Luoyang City, Henan Province. Published by Xinhua News Agency [The viewer has a heart] The rise of Hanfu craze in society not only shows that people like the beautiful style of Hanfu, but also represents that people Recognition of the traditional culture carried by Hanfu. When some non-standard or even historical Hanfu become popular in real life, people also regard it as a window to understand traditional culture, and they are likely to have misunderstandings of traditional culture. Elegant and delicate skirts, elegant feather coats, paper-thin blouses... Nowadays, whether in the streets or in parks and shopping malls, young people wearing Hanfu can often be seen traveling. people. In many photography, photo and film creation activities, Hanfu is a must-have costume. Hanfu in a broad sense is a general term for the traditional costumes of the Han nation. It generally refers to the Chinese costume system that is gradually formed with the traditional costumes of the Han nation as the main body and constantly absorbing the characteristics of other ethnic costumes in the course of social evolution. Hanfu in the narrow sense is a historical concept,…

This article is reproduced from [OnlyLady Women’s Journal]; Every time G-Dragon appears in front of the public eye, whether he is photographed daily or at work, it will inevitably trigger a heated discussion. No, a set of fashion videos have just been released. They wear Hanfu, wear pearls, and paint their nails, but they are still full of hormones. Fans are exclaiming: I can do it! Words such as lace and pearl are relatively feminine words in modern times. If they appear on a boy, they may cause controversy. This is why the word "mother" comes from. But recently, more and more men are wearing Hanfu. The most representative one in China is Wang Yibo. Various Chanel Hanfu upper body, soft and wild. Your noble son Jing Boran is also wearing Hanfu in different ways. Women are more daring to show off the non-weak part of their character, and are wearing simple, clean, and oversized clothes. You can tell by looking at Zhou Yutong's outfit. Such genderless dressing is becoming more and more common. The era of dressing well, being comfortable, and pleasing yourself is quietly coming. So what exactly is genderless fashion? When did it start? It probably dates…

Text | Spiral Lab, author丨Kwai Yong, editor丨NutsThe online Hanfu store is almost out of business. On the eve of 618, Taobao Hardware Crown Store "Girl Kayla" ran away with nearly 35 million yuan in arrears; halfway through 618, the 5 million fan shop "Lola Password" that started from Douyin was in tears Live broadcast, official announcement of store closure; on the same day that "Lola Code" closed its store, another Taobao Golden Crown store with millions of fans, "Retro Explosion" also announced the termination of operations. According to public reports, many leading e-commerce Hanfu stores have closed and cleared their stores since this year. These Hanfu stores have affordable prices, more than one million fans, and monthly sales of more than 4 or 5 digits. Without exception, they all took advantage of Taobao's early traffic bonus or Douyin's live broadcast trend to quickly gain momentum, and then retreated after the site's traffic peaked. When it comes to the reasons for store closures, most of them attribute it to the "gradually deteriorating e-commerce environment." "The more affordable Hanfu is sold, the more money is lost." Due to the soaring return rate, expensive shipping fees, and forced price reductions, many Hanfu merchants…

BeijingThe 2024 618 e-commerce promotion can be called the "most popular 618". Major e-commerce platforms have canceled pre-sales, simplified rules, and emphasized user experience. In the fierce e-commerce competition, Mogujie has successfully attracted the attention of a large number of consumers and participated in the 6.18 Live Shopping Festival by virtue of its core positioning of fashion e-commerce and leading advantages in live broadcast e-commerce. According to the data related to the platform "Super Battle Report" and "Beauty 618 Final Battle Report" recently released by Mogujie, not only the live broadcast e-commerce data continues to rise, but the sales of core Hanfu and beauty categories are strong, and more sub-categories are welcoming. Come break out. Hanfu maintained a steady growth of 38%, and subdivided categories such as bags, outdoor men's clothing, etc. increased several timesAccording to battle report data, during the 618 period this year, the average viewing time of fans of Mogujie platform anchors was more than 100 minutes, and each When 2 users enter the room (live broadcast room), one transaction is generated. At the same time, the year-on-year growth data of customer price and number of customers reached 20.1% and 6.69% respectively. It can be seen that…

01:03Cover News Reporter Qin Yilei Far East Chai FengjuThe fairy mantle is fluttering, and the snow is dancing in the returning wind; the lotus clothes are about to move, and the ring is clanging... With the return of Hanfu, this Traditional culture is getting closer and closer to young people, reviving it in a fashionable and youthful way. Hou Yushan wears a hairpin, a crimson stand-up collared double-breasted gown and a pink gold-woven pleated skirt, looking like a woman who has traveled from ancient times to modern times. The first time she wore Hanfu in college, she was attracted by the gorgeous traditional costumes in front of her, and then quit her job to work in a Hanfu makeup studio. At first, Hou Yushan always encountered some strange looks when traveling in Hanfu. "Some people would come over and ask me if I was filming." Nowadays, she rarely encounters such strange looks anymore. "Everyone's acceptance of Hanfu is already very high."In the process of spreading Hanfu culture, Houyushan has increasingly discovered the beauty of Chengdu. This developed and inclusive city provides opportunities for the development of Hanfu culture. A vast stage and space. She said that she will also take…

Chao News Client Reporters Xiao Congwen Xu Tiancheng Jin Chen Shen Yeting In the live broadcast room of Jiaxing Caiyue Zhixue Clothing Co., Ltd. located in Xucun, Haining, the anchor is live broadcasting horse-faced skirts. Photographed by reporter Wang ZhijieA brocade vest is layered with a hoodie, an embroidered jacket is paired with jeans, and a cool horse skirt is worn under a white T-shirt... In this spring and summer, whether traveling, shopping or even going to work, you can often see people wearing discreet clothes. Young people wear clothes with Chinese elements such as buttons, slant lapels, and stand-up collars. New Chinese style has become a popular code for the new generation of clothing. The so-called new Chinese style has no clear definition at present. It can be understood as "clothing that combines traditional Chinese elements with current aesthetic trends". It focuses on being elegant but not heavy, unique but not exaggerated. Standing at the forefront of this wave of national trends, some traditional clothing industry towns in Zhejiang are frequently out of the industry: Xucun, Haining, which started out as curtain fabrics and wall coverings, produces about 30% of the country’s new Chinese-style fabrics; One-third of the new…

Beijing Actors dressed in Hanfu perform at a scenic spot in Xi'an. Published by Xinhua News Agency Hanfu enthusiasts experience the fun activities of the "2024 Chang'an Shangsi Festival" at Tang Furong Garden in Xi'an. Published by Xinhua News Agency Tourists admire flowers and take photos at the Qinglong Temple Ruins Scenic Area in Xi'an. Xinhua News Agency [The cultural code behind those Internet celebrity cities] Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, you can see people wearing clothes everywhere.The "little brother" and "little sister" of Hanfu. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described…

The song "Promise" made Guo Youcai, a young man from Heze, Shandong Province, popular. He led a city on fire by himself. Also becoming popular is Heze South Railway Station, which many locals have never heard of, which has also made more people aware of Heze, the "Peony Capital of China". A reporter from Upstream News (email baoliaosy@163.com) noticed that starting from April, to this year’s May Day holiday, and now to Guo Youcai, Heze has seized the opportunity many times, peony hairpins, Caoxian Hanfu... let the Internet Traffic has become the “retention” of Heze Cultural Tourism. Heze South Railway StationIn fact, it has never been abandonedOn May 20, Heze citizen Ni The lady told the upstream news reporter that she was Guo Youcai’s first fan at Heze South Station. When Guo Youcai was not popular yet, she used to dance behind Guo Youcai to his songs. Guo Youcai broadcast live at Heze South Station. According to Heze Newspaper All Media"Meeting Guo Youcai was also by chance. I have watched his 'Heze Step' before. I saw it live at the South Railway Station on April 18. Because it is close to home, I watch it every day. I went to…

ShandongRongcheng, the closest city to South Korea, is the starting point of the Qingrong-Ronglai High-speed Railway and the starting point of the Rong-Wu Expressway. Travel to Weihai and the first stop is Rongcheng! Mountains and sea coexist here, with beautiful scenery and scenery all year round. There are Chengshantou, the east pole of the coast of mainland China, Asia's largest free-range zoo, Xixiakou Shendiao Mountain Wildlife World, and the stranded giant ship "Bruvis", etc. , Thousands of miles of coast are full of beautiful scenery. The ancients said: The beauty of Hanfu is its splendor. In the picturesque scenery of Rongcheng, Wearing a long gown and a skirt,holding a sword and a folding fan, Come on a poetic and picturesque check-in journey, Experience the thousand-year beauty of Hanfu. In the fairyland-like scenery, only You are wearing a skirt! When the huge ship with black body and red bottom "lying" diagonally in the shoal,Meeted the fluttering Hanfu,It’s more like an encounter across time and space, making this place even more dazzling. This is one of the "eight most beautiful coasts in China",It is also the place where Emperors of Qin and Han Dynasty worshiped the sun,Coming here wearing Hanfu,It feels like…

Original title: Understanding the cultural aesthetics behind Xi’an’s “Hanfu craze”Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, "little brothers" and "little sisters" wearing Hanfu can be seen everywhere. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described as "the first city of Hanfu". In the past two years, with the spread of short videos, Xi'an has also become an "Internet celebrity city" in people's eyes because of the frequent "out of the circle" Hanfu. Each "Hanfu short video" seems to make people travel through time and space, arousing everyone's endless reverie about the culture of the Han…