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The engineering student wants everyone to have a set of Hanfu
Editor's note: Hanfu designer, farmer "shaking" leader, archaeological expert, subway driver...three hundred and sixty lines, all can shine. Ordinary positions can also be impressive, and young people who work hard are shining brightly. On the eve of May 1st Labor Day and May 4th Youth Day, Dahe.com launched a special program - "Sparkling Youth and Model Young", focusing on model youth, paying attention to emerging industries, and seeing the sparkling youth. Dahe.com News "Weaved to resemble the autumn geese flying outside the clouds, dyed to reflect the color of the spring water in the south of the Yangtze River." "Tender Qu Luo skirt is better than green grass. Spring shirts embroidered with mandarin ducks are good." In Tang poetry and Song lyrics , the costumes of the ancients make people yearn for them. Nowadays, the Chinese trend caused by the craze for Hanfu remains high. How can we make Hanfu break out of the circle of punching in and taking photos and truly enter the lives of ordinary people? In the view of Cheng Yi, the manager of Suyi Shiyin Hanfu brand, the brand he operates is a comprehensive Hanfu brand targeting the popular Hanfu group. His dream is to… -
Tongzhou, China, is set to host a Peony Hanfu Garden Party
The reporter learned from Miaoxian Town, Tongzhou District that the 2024 Canal Peony Garden Party will be launched on April 29 and will last until May 5. The event will present a panoramic view of the sea of peonies, integrating flower appreciation, national fashion markets, Hanfu garden tours, science popularization interactions, and cultural tourism consumption, allowing citizens to immerse themselves in the elegance of the country and appreciate the unique charm of China’s excellent traditional culture. . The Yunhe Peony Garden of Muxian County Town covers an area of 565 acres. There are more than 60 varieties planted in the garden, including Xugang, Blue Moon, Guifei Cuicui, yellow peony, and green peony, with a total of 150,000 plants. It is an ideal place for people around Tianjin and Hebei to appreciate peonies. The park also has a forest culture science education base, which can popularize garden flower knowledge for primary and secondary school students. During the May Day holiday last year, the Canal Peony Garden opened for the first time and welcomed nearly 50,000 tourists who came to enjoy the flowers. This time, the Canal Peony Garden Fair will launch the themed activity of "Appreciating the National Color of Peonies… -
Traditional Chinese-style Hanfu sets a new trend among young people
Suddenly a spring breeze comes overnight, and thousands of pear trees bloom. After experiencing the comprehensive invasion of foreign big brands, domestic products are rising with lightning speed. The sales of domestic products have exploded, ushering in the best era. Recently, the costume TV series "Meng Hua Lu" has become particularly popular. Not only did Liu Yifei and Chen Xiao become the center of the topic, but the costumes in the play became an instant hit and became the favorite of many young people. On Vipshop, sales of Chinese-style women's clothing increased by 54% in one month, with "Guo-style" and "fairy women's clothing" becoming the most searched terms. A large number of young people are not only chasing dramas, but also buying women's clothing of the same style as "Meng Hua Lu" on platforms such as Vipshop and Tmall. Hanfu and Chinese style are setting off a new trend among young people. In the past, young people thought it was cool to wear Nike and Adidas, but now they prefer Hanfu to jeans. Qingqing, a post-00s generation, said: "Hanfu is very comfortable to wear, not as tight as jeans, and has more cultural heritage. Thousands of years of Chinese history… -
After 'Dream of Splendor', Hanfu becomes the top trendsetter for Chinese clothing
The wave of national style has intensified in recent years. Hanfu and Chinese-style clothing were originally just the hobbies of some young people, but now they are becoming a major trend and are loved by more and more young people. Just in the past two days, a video of a young lady studying in Canada wearing Hanfu at a graduation ceremony became a hot search topic. Netizens praised one after another: This is cultural confidence! It has to be admitted that with China's economic development, the cultural field has become obviously more confident. More and more excellent traditional cultures are being discovered, and a national "Renaissance" has begun with great vigor. Whether at work, in private, or on the streets, more and more young people are wearing Hanfu and walking with their chests held high and their heads held high. Hanfu has become a cultural trend among young people. On Xiaohongshu, there are 1.24 million notes about Hanfu. According to statistics, the number of young people buying Hanfu in 2021 has exceeded 20 million, and this number is still growing rapidly. Especially recently, the broadcast of "Menghualu" has once again added fuel to the national trend. Currently, "Menghualu" has been… -
Reviewing those Hanfu cosplay sets
In recent years, national fashion is a word that can often be heard in the fashion circle. Now we can also see many fashions with national style elements. Compared with ordinary fashions, they contain Chinese elements, so they will be more in line with China. People's aesthetics are also more popular among the public. Next, let’s take stock of a few exquisite and individual “national style” fashion suits that will turn you into a classic girl in an instant. 1. Improved national style cheongsam Speaking of Chinese style elements, the first thing many people think of is the cheongsam. However, traditional style cheongsam has very strict requirements on the wearer's body shape. Therefore, there are various styles of improved cheongsam. They retain some elements of cheongsam, such as buttons, collars, etc., but their styles are more suitable for most people's figures. The light apricot embroidered cheongsam dress with a small hollow design at the neckline is stable and elegant but also a little sexy. Relatively speaking, the changes to this skirt are more obvious. In addition to the upper body retaining some of the characteristics of the cheongsam, the lower body has been completely changed to the style of an… -
27 sets of daily Chinese-style Hanfu outfits
I started to like Chinese-style outfits. Those original clothes with oriental charm are not just about being slim or fashionable, but they complement the unique temperament of Chinese women. After looking at them for a long time, you will fall in love with them! There are many styles of Chinese-style daily wear, with different materials and designs, but they all incorporate elements of traditional Chinese clothing, so they seem to have some kind of spirituality, and different women will have different temperaments when wearing them. A woman who likes Chinese style is gentle and gentle at heart, with restrained and meticulous characteristics. At the same time, she is strong and independent, not exaggerated, not pretentious, and not afraid of the wind and rain ahead. Chinese-style spring daily wear is mainly made of cotton and linen, which has a very comfortable texture. Integrate the exquisite elegance of Chinese cheongsam and Hanfu into fashionable outfits, such as exquisite buckles and traditional stand-up collars, which are very ladylike and have the charm of oriental women. Maybe not every beautiful woman is suitable to wear Chinese style, but those who can wear Chinese style to express their own style must be the… -
Ten Sets of Traditional Chinese-style Hanfu Dresses Worth Collecting
Every girl has a princess dream in her heart, dreaming of wearing a fairy dress and dancing among thousands of flowers. Who doesn’t want to attract attention with every smile? How can we dress like a fairy without a dress? It seems that dresses are born for our princess dreams. If the Chinese style elements are combined with the elegant dress, what kind of sparks can be created? Today, Sister Cat has planted 10 sets of fairy-like Chinese-style dresses for everyone, let’s experience the goddess feel together! First of all, let’s take a look at this group of outfits. This season, there is nothing better than white, which can blend into this colorful fashion trend in a gentle and slow way. The look on the left is a pure white lace two-piece dress, with a retro lace-up butterfly collar, knee-length length, and full of fairy atmosphere. It is simply a walking scenery, and it is indescribably beautiful. The look on the right is a Chinese-style modified cheongsam dress. It combines gentleness and freshness very cleverly. The upper body effect is an everyday style, rather than a very ancient feeling. It has a simple and elegant style, and has a fairy… -
Four Tang Dynasty Hanfu Sets Showcase the Magnificence of the Golden Age
Many of the Hanfu we see now are designed with our modern aesthetics in both patterns and colors, so they have a very strong modern flavor. If you pay attention to "restored" Hanfu, you will find that the aesthetic level of the ancients was also very high. Today we will take Hanfu made in the Tang Dynasty as an example. We will appreciate several sets of restored Hanfu with dignified and elegant colors to show you the atmosphere of the prosperous Tang Dynasty. 1. Green restored Hanfu Pairing: "Round-neck half-arm top + torn skirt" Main color: green Style: Graceful Tang style Nowadays, when we buy Hanfu, we often choose some styles with heavy embroidery. Many people think that Hanfu with heavy embroidery is more gorgeous and grand. However, in ancient times, there were very few embroideries on Hanfu. Most of them were solid colors or printed styles, such as this This kind of restored flower pattern is not as gorgeous as embroidery, but it has a bit of classical charm. This is a set of crew-neck shirts and torn skirts. The overall color is green. Four different depths of green are staggered throughout the outfit, which looks very fresh and… -
Upgraded appearance! Hanzheng Street Yunshang added nearly 60 Korean women's clothing brands
Jimu News reporter Zhou DanConsumers who like to buy Korean clothing are in luck! On September 13, Yunshang Wuhan International Fashion Center on Hanzheng Street in Wuhan opened a new Korean pavilion - Pavilion A. It is reported that Hall A has a total operating area of 10,000 square meters. After six months of investment promotion and business education, it now has nearly 60 Hanfu brands with brand awareness and capabilities. “Before, I worked as a store manager in a store in Hall B of the Korean Pavilion here. I felt that it had settled down to a certain point, so I wanted to try to start my own business again and give myself a chance.” Ke Xiaoping, the manager of the Echo brand in Hall A She is 35 years old. According to her, as early as 2015, she started a wholesale business on Hanzheng Street, but due to various reasons, she suspended her entrepreneurial path in 2018. “From being my own boss, to being a store manager for others, to starting my own business again, I feel that I have experienced a lot and have a deeper understanding of the clothing industry.” Ke Xiaoping said, in Hall B… -
She used to be the best-selling women’s clothing brand on Double Eleven, but now she doesn’t want to participate in 618. Living a long life is more important than being number one.
Beijing Yinman is a Hanfu brand that has grown and developed with the help of Internet retail. It once won the 2013Tmall Double11 Hanfu sales champion. On that day, Inman’s sales reached 1.26100 million yuan, the entire TmallGMV(Total Transaction) However350Billion. That night, Inman founder Fang Jianhua and Alibaba helmsmen Jack Ma and Zhang Yong (Xiaoyaozi) were connected to witness the rising number. The following year, Yinman, as the only representative case of Hanfu brand, was included in AlibabaIPO's prospectus. After more than eight years,2022Year618On the eve of the eve, Fang Jianhua published an article——"This year618″Lie flat", no longer playing". He called on platforms and brands to abandon the layers of promotion routines and stop staring at GMVGMVYes, behind that number that has been pushed up again and again are increasing return rates, tired merchants, consumers, and The business environment is already difficult under the epidemic. In the past ten years or so, the Hanfu track has been changing. It is a battleground for e-commerce platforms, and it was also a fertile ground for Internet brands to create wealth; in the era of vassal rule of live broadcast e-commerce, Hanfu has supported the original ambitions of Wei Ya and Xue Li.… -
GMV exceeded 10 million within 45 days of broadcasting, and "Hangzhou Industry Leads Women's Wear" is experiencing explosive growth in Kuaishou
"Our advantage is our professionalism in clothing management, and the quality of our goods is absolutely guaranteed." The anchor "Landlord", who has accumulated 850,000 fans in less than half a year after joining Kuaishou, put it bluntly that Hangzhou's industry has been growing this year The reasons why merchants can quickly start and rise strongly on Kuaishou e-commerce. In recent years, "women's marketing" has become a new consumer trend, and with the awakening of "her consciousness", a new consumption pattern for female consumer groups has gradually formed. The "Hangzhou Industrial Belt Hanfu" merchants are backed by Hangzhou's traditional clothing industry belt, which has strong production and design capabilities, has taken advantage of Kuaishou e-commerce to achieve explosive growth in sales in the short term based on users' new consumption habits. In fact, Hangzhou has inherent advantages in the garment industry and industry development with its thousands of years of historical and cultural accumulation and unique geographical location. On the basis of taking the lead in strengthening the "Hangzhou Hanfu Industrial Belt", Hangzhou plans to build a globally influential Hangzhou goods network distribution and wholesale system within a few years, and Kuaishou e-commerce has opened a new window for the "Hangzhou… -
The highly educated proprietress earns 800 million a year by selling goods through live streaming. The prospect of becoming the first women's clothing stock in Taobao is still worrying.
Source: Times Weekly Rongmei Co., Ltd. is sprinting to become the first A-share Hanfu stock in Taobao. Recently, the GEM IPO of Taobao brand Hanfu Rongmei Co., Ltd. According to the prospectus, Rongmei Co., Ltd. plans to raise 601 million yuan in funds, which will be used for the construction of a modern manufacturing service industry base, design and R&D center construction, information construction, and exhibition center construction. Previously, Rongmei Shares underwent three rounds of inquiries from the Shenzhen Stock Exchange, covering the company’s R&D and design status, production model, gross profit margin, litigation penalties, etc., and even included specific issues on whether there was fraud during the transaction process. In fact, after years of development, Rongmei Co., Ltd., which specializes in Internet Hanfu, still cannot get rid of the doubt that sales channels are too concentrated. On the eve of its listing, it was even involved in the controversy of product failure and design infringement. Whether Rongmei Co., Ltd. can deliver satisfactory results in its future development remains to be tested. On April 28, in response to the meeting and related development issues, a reporter from Times Weekly contacted Rongmei Shares and sent an interview letter. As of the… -
La Chapelle's success was all due to bankruptcy
La Chapelle, which used to be the No. 1 domestic Hanfu brand, has now only returned to the public eye by going bankrupt, picking up leaks, and discounting. When the topic "La Chapelle was filed for bankruptcy liquidation" became a hot search topic, more than 210,000 viewers flocked to La Chapelle's e-commerce flagship store to watch the live broadcast and pick up discounted goods. The number of views of many previous live broadcasts was less than 100,000. Live broadcast of La Chapelle e-commerce flagship store on October 24. /Live broadcast screenshotMany consumers in the live broadcast room asked about La Chapelle’s current situation. The comment area of related topics on Weibo was full of regrets, “A brand I used to like to wear more” and “It’s so miserable, it’s a memory of youth. "Ah!"...The news that "La Chapelle was filed for bankruptcy" did not come suddenly. Since the beginning of 2020, La Chapelle has issued 17 delisting risk warning announcements. La Chapelle, known as the "Chinese version of ZARA", was once the leading domestic clothing brand with annual revenue of 10.2 billion yuan at its peak, but now it has been delisted. Is La Chapelle not working, or is the… -
A tough guy makes women's clothing: Wuxi veteran Pinduoduo starts a business and achieves monthly sales of one million yuan in just 4 months
New clothes at the end of the year. As a Wuxi Hanfu merchant that has risen rapidly on the Pinduoduo platform, Qin Tao has become increasingly busy recently. "At the end of the year, orders have increased dramatically. Live streaming, stocking, packaging, customer service... I am busy until late at night every day, and continue the next day." Qin Tao came into contact with Pinduoduo not long ago, but the speed of volume greatly exceeded his expectations. His store mainly sells woolen coats produced locally in Wuxi and adopts the "factory direct sales" model. Due to the high quality and cost-effectiveness of the products, the store quickly accumulated nearly 70,000 loyal fans and achieved monthly sales in just 4 months after opening the store. Breaking one million yuan. After five years as a soldier and six years as a criminal police officer, Qin Tao chose to retire from the army and change his career in 2011 in order to end the 11-year separation from his lover. After that, I spent 9 years working hard in e-commerce. From the age of 18 to 38, 20 years have suddenly passed. From a tough guy to a Hanfu businessman, the biggest keyword in… -
The middle-aged and elderly women’s clothing you dislike has begun to invite Huang Shengyi and Zhong Liti to make blockbusters | Super opinion
Look at business with a perspective. Super views, cutting-edge observations from new business practitioners. Text | Special Observer Duan Mingjie Editor | Cui Yandong Special Observer Duan MingjieWhen middle-aged and elderly clothing was still stereotyped as cheap, ugly and gaudy in the eyes of many people, when many clothing brands were still hesitant to enter the field of middle-aged and elderly people, in fact, there were already A large number of companies are making a lot of money. There are not only a large number of mid-to-low-end “grandma clothes” that are common on mainstream e-commerce platforms, but also a number of brands that have seized the dividends of social platforms such as WeChat and Kuaishou, and have quickly established nationwide coverage on WeChat. The online distribution agency team brings Hanfu to middle-aged and elderly women in lower-tier cities that are in sync with first-tier cities. Or through live streaming, high-end fabrics such as mulberry silk and cashmere can be sold to middle-aged and elderly women who value the quality of fabrics at factory prices that are much lower than counter prices. If the above-mentioned brands are still small in scale and not considered mainstream, then a group of Hanfu brands… -
I only realized after wearing my boyfriend’s clothes that women’s pockets are so small!
Girls wearing men's clothing is nothing new. It may be that I "randomly found some men's clothes to put on." But when singles go shopping, they go to the men’s clothing section of the same brand to buy, usually for themselves. Ask them why. The answers are generally: "It looks good", "It's practical", "It's the same price, but the size is a few times larger. It's great to wear as an oversize (large size)!"What are the differences between men's clothing? What about the less obvious differences that lead people to make unconventional consumption decisions? Only those who have worn clothes of the opposite sex will know the following differences. 口BagWriter Lucy Rycroft-Smith tried wearing only men's clothes for a month, and the first thing she noticed was the pockets difference. We need to talk about pockets. The clothes I'm wearing now have bountiful, multifaceted, capacious pockets. I have nine of them today. I counted them. On a typical day of wearing womenswear, I have NONE.I have to talk about pockets. The men's clothing I wear now has a lot of pockets on every side, and they are all oversized and very versatile. The one I'm wearing today has 9 pockets,… -
Xi'an, the first city of Hanfu!
BeijingThis scene can be seen in Xi'an. In popular scenic spots such as the Tang Dynasty Sleepless City, the Tang Dynasty Furong Garden, and the Bell and Drum Tower, there is an endless stream of tourists wearing Hanfu who come to take photos and check in. The ladies and gentlemen in Hanfu from all over the country and the bell tower when the lanterns are lit create a whole new realm. No matter how you take pictures, it will be a blockbuster! Hanfu and Xi'an have achieved mutual success. Indeed, one is the new standard and the other is the main show venue. Recently, a set of latest statistical data was announced at the Shaanxi Hanfu Industry Development Symposium: As of now, there are a total of Hanfu in Xi'an There are 1,814 related companies, making it the first city in the country to experience Hanfu consumption. 【1】The empowerment of urban cultural genes allows Hanfu consumption to frequently "break out of the circle". Xi'an, a thousand-year-old ancient capital, is well-deserved. At the beginning of this year, the popularity of horse-faced skirts has skyrocketed, becoming a new popular style of Hanfu. According to iiMedia Consulting data, China’s Hanfu market will reach… -
Why is the “New Year jersey” horse-faced skirt so popular?
The topic "Caoxian sold 300 million horse-faced skirts but still in short supply" became a hot search topicWhy is the "New Year's Jersey" horse-faced skirt so popular? In the eyes of the person in charge of the Shanghai Hanfu Copyright Center, "Hanfu" has always been a hot social phenomenon. There are three reasons for this: First, the profound Chinese culture and the wonderful Chinese stories are the " "Hanfu" is a treasure trove of fashion topics; secondly, there are no restrictions on the prediction of fashion trends, and there is no benchmarking and suppression by international brands, which gives a broad cultural space for the creation of a unique "Hanfu brand"; thirdly, there are rich costumes from past dynasties and mature costumes. The industrial chain has greatly lowered the entry threshold for "Hanfu design" and "Hanfu industry"This Spring Festival, the Hanfu horse-faced skirt known as the "New Year shirt" has become popular. In Caoxian County, Shandong Province, the sales of Year of the Dragon New Year clothes, mainly horse-face skirts, exceeded 300 million yuan. Topics such as "Caoxian County sold 300 million horse-face skirts but still in short supply" became hot searches. On e-commerce platforms, the number of searches for… -
Economic Reference·City Decoding|Using Hanfu to “break the circle” and drive the economy to “expand the circle”—decoding the “Cao County Path” for high-quality development of county economy
BeijingSince the beginning of this year, more than 10 topics such as "The supply of horse-faced skirts in Caoxian exceeds the demand", "College students return to Caoxian to sell Hanfu" and "Caoxian Hanfu goes global" have appeared on social media. It is on the hot search list of news portals and has been circulated hundreds of millions of times. With the rapid increase in the market share of Hanfu, Caoxian County, Shandong Province has not only become the center of the "Hanfu Universe", the local area has also used Hanfu to "break the circle" to drive the "expansion" of the economy, build a development pattern of "promoting industry with culture, and promoting culture with industry", and explore out A "Cao County Path" for high-quality development of county economy. Cultural confidence drives the sales of Hanfu in Caoxian CountyThe off-season is not slow, and production and sales are booming. This is the reporter's feeling when visiting Hanfu merchants in Caoxian County. In a newly built factory in Huozhuang Village, Ancailou Town, Cao County, four jacquard machines are running. An Peng, general manager of Shandong Huaqianyuexia Textile Co., Ltd., said that he was so busy during this period that he did not… -
Hanfu Festival Attracts Visitors and Adds Vitality to Traditional Culture - Tangdu in Western Suining Holds Hanfu Culture Festival
SichuanAbstract•Help you read the article content quicklyThe second Hanfu Culture Festival in Tangdu, western Suining, opens, showcasing the Han, Tang, and Costumes from different dynasties of the Song and Ming dynasties and interactive park projects are set up to attract citizens and tourists to participate, inherit and carry forward traditional culture, promote the development of Hanfu culture, and drive consumption. Abstracts are generated by the platform through intelligent technology Useful On the evening of July 23, the second Hanfu Culture Festival in Tangdu, western Suining City, opened. At the beginning of the lanterns, Tangdu in the west is crowded and lively, and the antique buildings have a unique flavor under the light. Hanfu enthusiasts, citizens and tourists came from all over to participate in this immersive "Tang Chao" journey. The simplicity of the Han Dynasty, the elegance of the Tang Dynasty, the elegance of the Song Dynasty, the dignity of the Ming Dynasty... At the event site, the try-on and display of Hanfu in different styles and colors attracted more people. Learn about the historical origins and cultural connotation of Hanfu and feel the charm of traditional culture. "Look! There are many 'celebrities' here!" Here, the roly-poly Tangdu sister performs…