The fashion circle in 2022 presents several eye-catching fashion trends. These trends are not just simple style changes, but also responses to society and culture, as well as the evolution of the fashion industry. Here's my in-depth analysis of these trends: First, sustainable fashion has become a hot topic. Consumer concerns about environmental protection and social responsibility have driven brands to focus on sustainability. From material selection to production processes, sustainability became an important consideration in the design. Secondly, comfortable and casual styles have become mainstream. As the pace of life accelerates, people pay more attention to the comfort of clothing. Loose cuts and soft fabrics are the new favorites in the fashion world. Furthermore, the trend of diversification and personalization is becoming increasingly prominent. Consumers pursue personalization, and brands launch products that better meet different needs and focus on interaction with consumers. In addition, digital fashion continues to innovate. The emergence of virtual fitting rooms, AR/VR technology and digital fashion shows has changed the shopping experience and fashion viewing methods. Finally, social responsibility and brand responsibility have attracted much attention. Consumers pay attention to brands’ social responsibility and public welfare actions, and support brands with a sense of social…

On May 6, Douyin e-commerce released the "2024 May Day Consumption Trend Report" (hereinafter referred to as the "Report"), presenting the consumption trends of platform users during this year's May Day holiday. The report shows that before and after the May Day holiday, outdoor equipment, new Chinese clothing, beauty and skin care and other products all experienced small sales peaks. More and more consumers choose to use value-for-money shopping channels, weekend limited-time groups of 10,000 people and other activities. Place an order. Camping, as a new form of leisure that has emerged in the past two years, has become the first choice for spring and summer outdoor activities for many families due to its affordability and parent-child friendliness. Douyin Mall's value-for-money shopping data shows that the camping craze continues during this year's May Day holiday. In the month before the holiday, a total of 670,000 pieces of camping equipment such as tents and moisture-proof mats were sold, and the number of orders increased more than 10 times year-on-year. In addition, activities such as mountain climbing, cycling, diving, and fishing have gradually become new choices for young people to travel outdoors. The report shows that in April this year, the sales…

The period from 220 AD to 589 AD was the Wei, Jin, Southern and Northern Dynasties periods in my country. The Wei, Jin, Southern and Northern Dynasties were an era of both destruction and establishment in the history of Hanfu. In the early Wei Dynasty, Emperor Wen Cao Pi formulated the "Nine Ranks of Zhongzheng" official position system, "purple, green and purple are the three colors of the nine ranks", and the official position was customized in terms of color, making it clear at a glance. This system was followed through the generations until the Yuan and Ming Dynasties. At the same time, during the Wei and Jin Dynasties, the strict hierarchical crown and uniform system of the Han Dynasty was broken. All civilians, including civil and military officials, wore scarves to tie their hair, replacing the previous restrained crowns and hats. For a time, various kinds of headscarves appeared in a dazzling variety. During the Southern and Northern Dynasties, northern ethnic minorities took over the Central Plains. Emperor Xiaowen of the Northern Wei Dynasty comprehensively pushed forward the Sinicization reform, from etiquette, language to clothing. At the same time, the short clothes of the northern ethnic groups gradually replaced…

The "trend" of HanfuUnstoppableSporty teenagers blasting the streets on skateboards But she is wearing a Hanfu robeThe skirt is flying in the wind On the bus, subway or airportYou can also encounter classical girls in gauze dresses More and more fashionable men and women are falling in love with HanfuAnd wearing distinctive traditional costumesWalking on the streets openly At the opening show of Wuhan Fashion Week 2021, the elements of "Hanfu" are eye-catching, the national trend is becoming more and more powerful, and the design of traditional Chinese clothing elementsPopular among young people. When young people’s fashion personalities collide with traditional cultural symbols, walking through the streets in Hanfu is no longer a “spectacle”. On the contrary, these young people dressed in Chinese costumes have constructed another scene of the "Han tide" in modern Wuhan. Focus on national style show - inherit classics, pioneer and innovateThe 2021 Fashion Week takes "Han·Tide" as the theme to discuss the inheritance of traditional culture in the context of fashion and innovation. Well-known designer Lawrence Xu, ambassador of Chinese fashion culture and double "Golden Summit Award" designer Zhang Zhaoda brought a wonderful Hanfu show. These costumes carry the excellent traditional Chinese craftsmanship and aesthetics,…

Editor's note:Han clothes are like water, a dream for a thousand years. Whenever the weather is fine on weekends, many "little brothers" and "little sisters" dressed in gorgeous and elegant Hanfu, walk slowly by the Daming Lake in Jinan, with fragrant hair on their temples, wide sleeves and flowing clouds, and a jade stand in the wind. It seems that thousands of years have passed, and the ancient style is coming. In the eyes of the public, Hanfu is a niche. But data shows that the Hanfu industry has developed into a tens of billions market on Taobao. Nearly 20 million people visit Hanfu stores on Taobao every day, and thousands of Hanfu merchants are constantly transforming around market demand, just like the Internet industry is renovating. Look at Caoxian County for three-point Hanfu. What is unexpected is that 1/3 of the popular online Hanfu costumes come from Cao County, Heze City. Today, Caoxian County continues to maintain its leading position as the second "super-large Taobao village cluster" in the country, and leads the country in the number of Taobao towns. Recently, Qilu Evening News and Qilu One Point visited Caoxian County, Heze City, where they met all kinds of…

Reported in Yantai, Yangtze"The wind blows the fairy mantles and flutters, just like the dancing of colorful feathers." Such a scene, in the spring It’s not uncommon in Yantai. In recent days, young people dressed in Hanfu can be seen everywhere in major parks and scenic spots in Yantai. They wear Chinese dresses with flowers, and the flying skirts fly in the romantic sea of ​​flowers, creating a different kind of spring style, "appreciating "Flower Season" is more like "Hanfu Travel Season". On a certain social media platform, so far, videos related to "Hanfu" have been played 112.64 billion times. Various cross-dressing videos compete for beauty, causing netizens to call them "time travel". The young group has made Hanfu pop up frequently, and it has also given birth to new cultural and tourism scenes, releasing new vitality in cultural and tourism consumption. Please see the survey: New ways of playing for young people Wear Hanfu for a spring appointment, enjoy the flowers and enjoy the spring scenery. Nowadays, “Hanfu + Spring Outing” has become a new way of traveling for young people. On April 13, Laiyang’s “Flowers Blooming on Moshang·Language of Flowers in Lixiang” flower viewing season was launched. Pear…

Beijing The anchor promoted Hanfu live at Youaiyuncang Hanfu Base in Cao County, Heze City, Shandong Province. Photo by Xinhua News Agency reporter Guo Xulei "The supply of horse-faced skirts in Caoxian County exceeds the demand" "College students return to Caoxian County to sell Hanfu" "Caoxian Hanfu goes global"... For some time, Caoxian Hanfu has continued to attract attention. The reporter recently came to Cao County, Heze City, Shandong Province, and had in-depth exchanges with cadres, entrepreneurs, young people who have returned to their hometowns to start businesses, and farmers here, and gained a new understanding of the reasons for the Hanfu traffic blowout. Open the door to e-commerceEnter Daji Town in Cao County. There are few vacant front-end houses on both sides of the road. There are shops selling fabrics, clothing pattern making, tailoring and sewing, digital printing, express logistics, etc. Densely packed and stretching for several kilometers. Thanks to more than ten years of development of the performance costume industry, Cao County has formed a sophisticated and complete market division of labor with small and medium-sized enterprises as units. "Cao County has a permanent population of more than 1.35 million. It is one of the most populous counties…

The anchor promoted Hanfu live at Youaiyuncang Hanfu Base in Cao County, Heze City, Shandong Province. Photo by Xinhua News Agency reporter Guo Xulei "The supply of horse-faced skirts in Caoxian County exceeds demand", "College students return to Caoxian County to sell Hanfu", "Caoxian Hanfu goes global"... Caoxian Hanfu has continued to attract attention for some time. The reporter recently came to Cao County, Heze City, Shandong Province, and had in-depth exchanges with cadres, entrepreneurs, young people who have returned to their hometowns to start businesses, and farmers here, and gained a new understanding of the reasons for the Hanfu traffic blowout. Open the door to e-commerce Walking into Daji Town, Cao County, there are few vacant houses on both sides of the road. Shops selling fabrics, clothing pattern making, tailoring and sewing, digital printing, express logistics, etc. are densely packed and stretch for several kilometers. Thanks to more than ten years of development of the performance costume industry, Cao County has formed a sophisticated and complete market division of labor with small and medium-sized enterprises as units. "Cao County has a permanent population of more than 1.35 million. It is one of the most populous counties in Shandong. It…

"The supply of horse-faced skirts in Caoxian County exceeds demand", "College students return to Caoxian County to sell Hanfu", "Caoxian Hanfu goes global"... Caoxian Hanfu has continued to attract attention for some time. The reporter recently came to Cao County, Heze City, Shandong Province, and had in-depth exchanges with cadres, entrepreneurs, young people who have returned to their hometowns to start businesses, and farmers here, and gained a new understanding of the reasons for the Hanfu traffic blowout. The e-commerce economy allows rural industries to connect to the Internet and sell far away. Walking into Daji Town, Cao County, there are few vacant houses on both sides of the road. Shops selling fabrics, clothing pattern making, tailoring and sewing, digital printing, express logistics, etc. are densely packed and stretch for several kilometers. Thanks to more than ten years of development of the performance costume industry, Cao County has formed a sophisticated and complete market division of labor with small and medium-sized enterprises as units. "Cao County has a permanent population of more than 1.35 million. It is one of the most populous counties in Shandong. It was once the largest county in Shandong's labor export. More than ten years ago,…

China News Network, Shanghai, April 11 (Yang Haiyan) In 2024, "New Chinese style" can be said to be "leading the way" and become popular in the industry. New Chinese style outfits, Song brocade jackets, horse-faced skirts, etc. are frequently searched on various social platforms, " "New Chinese style" has become a traffic password. Unlike other short-lived fashion styles, this "national trend" does not seem to fade away with time, but instead attracts more and more attention. However, as the trend of "New Chinese Style" becomes more and more intense, it seems that "everything can be New Chinese Style", and problems such as errors in form and the proliferation of imitations and fakes have become increasingly prominent. Amid the upsurge of national sentiments and traditional culture, how can Hanfu and "New Chinese Style" develop in tandem? The reporter learned during a recent visit that "new Chinese-style" clothing continues to be popular and is a popular code for dressing. Hanfu, as an important carrier of traditional Chinese culture, is not only a traditional clothing, but also a cultural symbol. It is increasingly recognized and recognized by the public. accept. On the stage of the 2024 CCTV Spring Festival Gala, the traditional Chinese…

Recently, a woman wearing Hanfu took photos at the Longmen Grottoes in Luoyang. Tourists passing by pointed and said, "Wow, kimono!" This sparked heated discussions among netizens. After being questioned, the woman randomly retorted: "This is Hanfu!" The photographer also said: "Who said it was a kimono? Go to the museum more!" Hanfu is recognized as kimono. This is not a simple cognitive problem, it is a tragedy for Han culture! Hanfu, also known as Chinese clothing, refers to the unique style of clothing system formed by the Han nationality and its ancestors during the long-term historical development process. The history of Hanfu can be traced back to ancient times, and the earliest form may come from the clothing of the Neolithic Age. With the development of society and technological progress, Hanfu has gradually formed a complete clothing system. During the Zhou Dynasty, clothing began to have a clearer hierarchy. People of different status wore different clothing, which reflected a strict etiquette system. In the Han Dynasty, Hanfu entered its heyday, with more detailed regulations on clothing styles, colors, decorations, etc., forming a complete clothing system. The Hanfu of the Han Dynasty is famous for its simple and smooth lines,…

Although any style of clothing looks good, a unique clothing style is really much better than an ordinary clothing style. The more distinctive and recognizable the clothing style, the easier it is to reflect high-end beauty. . Chinese-style clothing is also becoming more and more popular, and everyone is hurrying to wear it before it is worn all over the street to reduce the chance of wearing the same clothes and improve their personal charm. These "Chinese styles" are very popular in foreign countries. They are elegant, dignified and unique, and are particularly recognizable. Although there are more people wearing Hanfu in China, there are still relatively few Chinese-style clothes for daily wear. Chinese-style clothes are so beautiful! Even foreigners can’t resist it, and it’s too practical for daily wear. In comparison, clothing with Han elements and Chinese style clothing are more practical. Pan buckle Chinese-style clothing is very recognizable, such as buckles, blue and white porcelain patterns, etc., when added to the clothing, it will instantly enhance the high-end sense of the clothing, and the visual effect will also be particularly Chinese-style. The buckle is a design that can be added to any high-end clothing to show the Chinese…

Although the Beginning of Autumn has passed, the temperature has not dropped significantly. Cool and comfortable skirts are still the mainstream of everyone's outfits. The most popular skirt this summer is the national style skirt. It is elegant and chic, and it also looks younger and can be worn easily. grace! So what exactly does a “national style skirt” look like? It contains traditional Chinese elements, is elegant and dignified, and can well set off your temperament. At the same time, it can be combined with modern elements. In the conversion between modern and classic, it releases the power of fashion. Fashion bloggers are rushing to wear it, and the rate of return is particularly high! 1. What is a “national style skirt”? ◆National style skirt - elements 1. Classic Handicap The classic buckle design can add a classic charm to the skirt. With the blessing of the buckle, the neckline has a stronger shape. The diagonally arranged buckles will have a better effect on modifying the neck line, making it more refined to wear. Some, with a maximum of three buckles is enough to avoid overall bloat and cumbersomeness! 2. Exquisite embroidery Compared with current printing, rendering colors, etc.,…

Check out Mao Xiaotong’s new look We have prepared a guide to dressing in Chinese style Just after the Dragon Boat Festival holiday, Mao Xiaotong's CCTV Dragon Boat Festival Gala backless dress became popular. The aqua green Chinese style sleeveless flowing embroidered dress looked like something from an ancient painting. This set of national style dress is jointly created by China International Fashion and NetEase Fashion·Fantasy Westward Journey, and the three-inch Shengjing·Zhang Yan [Tiandu Jingmeng] SS23 China International Fashion Week show release series. China International Fashion Week, as an international fashion platform that has always insisted on leading "Chinese aesthetics" for many years, designers inspire creative inspiration from an international perspective and dream of linking up with fashion trends. In this article, we have prepared a guide to wearing Chinese style, so hurry up and collect it! Three inches of Shengjing Brand introduction Sancun Shengjing was founded by Zhang Yan, "Intangible Cultural Heritage Chinese Style Propagator" and "Trendy Chinese Style Designer of the Year" at the Sina Style Awards. Designers innovate Chinese tailoring methods, use Chinese stories as the core of design, and spread Chinese beauty with trendy attitudes and silhouettes. Celebrity recommendations Chen Yuqi/Liu Yu same style Chen Yuqi…