"Our advantage is our professionalism in clothing management, and the quality of our goods is absolutely guaranteed." The anchor "Landlord", who has accumulated 850,000 fans in less than half a year after joining Kuaishou, put it bluntly that Hangzhou's industry has been growing this year The reasons why merchants can quickly start and rise strongly on Kuaishou e-commerce. In recent years, "women's marketing" has become a new consumer trend, and with the awakening of "her consciousness", a new consumption pattern for female consumer groups has gradually formed. The "Hangzhou Industrial Belt Hanfu" merchants are backed by Hangzhou's traditional clothing industry belt, which has strong production and design capabilities, has taken advantage of Kuaishou e-commerce to achieve explosive growth in sales in the short term based on users' new consumption habits. In fact, Hangzhou has inherent advantages in the garment industry and industry development with its thousands of years of historical and cultural accumulation and unique geographical location. On the basis of taking the lead in strengthening the "Hangzhou Hanfu Industrial Belt", Hangzhou plans to build a globally influential Hangzhou goods network distribution and wholesale system within a few years, and Kuaishou e-commerce has opened a new window for the "Hangzhou…

BeijingThis scene can be seen in Xi'an. In popular scenic spots such as the Tang Dynasty Sleepless City, the Tang Dynasty Furong Garden, and the Bell and Drum Tower, there is an endless stream of tourists wearing Hanfu who come to take photos and check in. The ladies and gentlemen in Hanfu from all over the country and the bell tower when the lanterns are lit create a whole new realm. No matter how you take pictures, it will be a blockbuster! Hanfu and Xi'an have achieved mutual success. Indeed, one is the new standard and the other is the main show venue. Recently, a set of latest statistical data was announced at the Shaanxi Hanfu Industry Development Symposium: As of now, there are a total of Hanfu in Xi'an There are 1,814 related companies, making it the first city in the country to experience Hanfu consumption. 【1】The empowerment of urban cultural genes allows Hanfu consumption to frequently "break out of the circle". Xi'an, a thousand-year-old ancient capital, is well-deserved. At the beginning of this year, the popularity of horse-faced skirts has skyrocketed, becoming a new popular style of Hanfu. According to iiMedia Consulting data, China’s Hanfu market will reach…

BeijingSince the beginning of this year, more than 10 topics such as "The supply of horse-faced skirts in Caoxian exceeds the demand", "College students return to Caoxian to sell Hanfu" and "Caoxian Hanfu goes global" have appeared on social media. It is on the hot search list of news portals and has been circulated hundreds of millions of times. With the rapid increase in the market share of Hanfu, Caoxian County, Shandong Province has not only become the center of the "Hanfu Universe", the local area has also used Hanfu to "break the circle" to drive the "expansion" of the economy, build a development pattern of "promoting industry with culture, and promoting culture with industry", and explore out A "Cao County Path" for high-quality development of county economy. Cultural confidence drives the sales of Hanfu in Caoxian CountyThe off-season is not slow, and production and sales are booming. This is the reporter's feeling when visiting Hanfu merchants in Caoxian County. In a newly built factory in Huozhuang Village, Ancailou Town, Cao County, four jacquard machines are running. An Peng, general manager of Shandong Huaqianyuexia Textile Co., Ltd., said that he was so busy during this period that he did not…

(Text/Wang Li Editor/Xu Zhe) Recently, AIVEI, a brand of Xinhe Co., Ltd., has attracted widespread attention due to the issue of advertising spokesperson. The cause of the incident was that an advertisement for the brand shot by Taiwanese artist Xiao S (Xu Xidi)'s second daughter, Xu Shaoen, was displayed outdoors on Beichengtian Street in Longhu, Chongqing. However, due to the controversy over Xu Shaoen's previous remarks on social media, it was boycotted by some netizens. The picture comes from the InternetAfter the billboard was displayed, Chongqing citizens took quick action. Some citizens even called the complaint hotline to express their dissatisfaction and resistance to Xu Shaoen's billboard to the relevant departments. It is reported that Xu Shaoen appeared as a mature woman in a huge advertisement placed in Chongqing’s business district, which was seriously inconsistent with her actual age (she was 15 or 16 years old at the time). This image is considered by some citizens to be too mature, not suitable for minors, and may have a negative impact on teenagers. Some netizens also criticized that the position of Xiao S and his family on cross-strait issues has always been controversial. As a family member of an artist whose…

Recently, Xinhe Co., Ltd.’s brand AIVEI has attracted attention due to the issue of advertising spokespersons, which in turn has caused the market to pay more attention to its current operating status. From a performance perspective, Xinhe Shares, which has been listed for more than three years, "changed" in the year it was listed, and its net profit has shown a negative growth of more than 20% in the last two years. After the "second-generation" chairman took office last year, profits did not improve after major changes were launched at the end of the same year, but worsened further, that is, the profit for the first half of this year was expected to drop by 90%. Judging from the stock price, in the past three years, the stock price of Xinhe Shares has been cut in half. Since the "second generation" took office as chairman, its stock price has also fallen by nearly 40%. Since this year, its stock price has fallen by more than 20%. %. At present, Xinhe Shares has been experiencing obvious pains since it launched changes at the end of last year, which have been transmitted to its performance and stock price. In the future, it…

Source: Ran CiyuanAuthor: Feng Xiaoting When Taobao was first launched, someone jokingly said, "Jack Ma can achieve what he does today because there is a woman behind the successful man. Behind Jack Ma are a group of women.” Interestingly, when Jack Ma attended the Clinton Global Initiative Conference in 2014, he affirmed the importance of women to Alibaba, “I want to tell you today about Alibaba. Trade secrets, 70% of Alibaba’s buyers are women, and 55% of its sellers are women. This is our main resource. So, I want to thank women. Without you, Alibaba would not be listed in New York.” Indeed, a group of women made Jack Ma and Alibaba successful. Female consumers are a consumer group with great potential. There is even an old saying in the industry, "Seize women and you seize the market." Accenture data in 2019 shows that China has nearly 400 million female consumers aged 20-60, who control up to 10 trillion yuan in consumer spending every year. The strong purchasing power of female consumers is particularly evident in the field of clothing retail. According to data from the Qianzhan Industry Research Institute, the size of the Hanfu market exceeds that of men’s…

Source: "Caijing" magazineArticle | "Caijing" reporter Wang Ying and Feng Yiying Due to being filed for bankruptcy liquidation, La Chapelle's family Domestic clothing brands that have been forgotten by many consumers have once again become the center of the topic. Many netizens felt sorry for him, leaving messages saying, "La Chapelle was one of his favorite brands during his student days, and it carries a lot of memories." "The clothes are not cheap, but the design is a bit outdated." On November 22, LaChapelle (*ST LaChapelle, 603157.SH) announced that three creditors applied to the court for bankruptcy liquidation of LaChapelle on the grounds that LaChapelle could not repay the debt. long-term debts, and the assets are insufficient to pay off all debts or the company clearly lacks the ability to pay off debts. Although La Chapelle believes that the three creditors’ requests “do not comply with relevant legal procedures”, there is great uncertainty in the company’s bankruptcy and liquidation. But in fact, La Chapelle is indeed deeply mired in debt. La Chapelle's third quarter report shows that the company's current net assets are -896 million yuan and it is already insolvent. In this regard, the Caijing reporter called the La…

Xinhua Newspaper·New Jiangsu News (Reporter Hua Cheng) The Jinhu Hanfu cultural consumption season is in full swing. Many people are attracted to the Dutch capital, wearing Hanfu to eat delicious food, taking photos under landmarks, and posting in "circles of friends". Very busy. Hanfu is even hotter than the weather. Someone asked, are modern Hanfu the same as ancient Hanfu? What does the current popularity of Hanfu mean? In response to these questions, clothing history experts and market operators gave corresponding interpretations. Traditional clothing is divided into gradesHuang Qiang, a distinguished professor at the School of Art of Jiangsu Open University, is an expert in the history of clothing. He has published "Dress Etiquette", "History of Chinese Costume Painting" and "Chinese Underwear". A series of monographs such as "History" and "A Hundred Battles on the Yellow Sand Wearing Golden Armor". He told the "New Jiangsu" media reporter that Hanfu refers to traditional Chinese clothing, which has long appeared in ancient classics. "The Yellow Emperor, Yao and Shun hung down their clothes and the world was ruled." This means that Hanfu began with the Yellow Emperor. Yao and Shun. From the Xia, Shang and Zhou dynasties, to the Wei, Jin, Southern…

Author: Han Dan (Associate Professor at the School of Fine Arts, Northeast Normal University)A few days ago, the 11th Chinese National Costume Exhibition and Xitang Hanfu Culture Festival attracted many traditional culture enthusiasts to gather in Jiangnan to share China. The beauty of ceremonial clothing medals and feel the glorious history and unique charm of Chinese clothing culture. At the same time, a traditional Hanfu collective wedding was held in Futian, Shenzhen, allowing citizens to immerse themselves in the beauty of traditional Chinese costumes and the richness of traditional Chinese etiquette. In recent years, Hanfu has quietly become popular. Traditional Chinese costume elements such as underskirts, horse-faced skirts, cloud-shouldered jackets, cranes, patterns, and embroidery are like an encounter across a thousand years and have become an international fashion week. An indispensable touch of color. Today, from streets to immersive scenic spots, from daily life to top fashion circles, traditional Chinese clothing elements are everywhere. Hanfu's "going out of the circle" has become a high-profile cultural phenomenon. The full name of Hanfu is "Traditional Costumes of the Han Nationality", also known as Han Clothing and Chinese Clothing. In a narrow sense, Hanfu mainly refers to the traditional Han clothing before the…

At the end of June, Lu Xiangnan, a Hanfu brand with 7 million fans online, held a tasting event at Jingling Group. With its rich products that meet the diverse needs of contemporary women and its unique, literary and romantic design style, it has been adopted by many The group leaders planted grass one after another. On July 1, Lu Xiangnan was launched online for the first time on Jingling Group, triggering a boom in private sector purchases. It achieved great results with sales exceeding 3 million yuan on the first day, marking its successful layout in the private sector market. . This achievement not only demonstrates the brand strength of Lu Xiangnan, but also reflects the profound influence of Jingling Group in the field of private e-commerce. Lu Xiangnan was founded in 2016. It is a new concept design brand originating from Guangzhou, with annual sales of 800 million, ranking first among French retro Hanfu stores. The brand is led by the founder Lu Lu. With the design concept of combining literary retro and French lady, it provides modern women with elegant and charming clothing choices, and is deeply loved by women who pursue personalized and high-quality life. This…

Reporter | Jia LinweiEditor | Zhou Zhuoran1According to Yibang Power Network, Hangzhou Hanfu brand Eveli has been affected by the epidemic. , decided to temporarily close about 1,300 offline stores, accounting for two-thirds of the total. Since the outbreak of the epidemic, Eveli has lost nearly 100 million yuan, and its spring inventory is also under great pressure. However, Sun Gongke, general manager of Eveli, said in an interview that the company's current cash flow is still very abundant, which is helpful to cope with the current situation. The parent company of Eveli is Hangzhou Yifenge Industrial Co., Ltd. founded in 2001. In addition to the main Hanfu "EIFINI", the company also owns three major brands: the girl's brand "SEIFINI Shifanli", the urban Hanfu "MM Maimeng", and the casual Hanfu "Pure: Moment". 2019 and 2020 are the years when Yifengge will continue to exert its strength. In September last year, EIFINI released a new series at Paris Fashion Week for the first time. In October, its first men's clothing brand "MEILLEUR MOMENT" began its offline layout. In the "Double Eleven" that followed, all Tmall stores of Yifenge's brands achieved the ninth consecutive sales volume on the day of the shopping…

On June 26, an on-site dispatch meeting for the province’s rural cultural revitalization working mechanism was held in Heze City. After the meeting, Wang Qian, member of the Standing Committee of the Caoxian County Party Committee and director of the Propaganda Department, gave a brief introduction to the New Yellow River reporter on the location of early observation projects and the development of Hanfu in the county. “Yesterday, we mainly observed three points: Caoxian’s elegant and famous home furnishing company, Caoxian’s digital economy industry, and Youai co-creation base. These three points are particularly important in our entire work of revitalizing rural culture. Representative point." Wang Qian said that Yashang Famous Home Furnishing Co., Ltd. mainly relies on national intangible cultural heritage projects to transform Caoxian willow weaving techniques into a market-oriented operation model, and its products are exported to more than 60 countries and regions around the world. The annual output value exceeds 10 billion yuan, creating employment for 100,000 people, allowing these traditional intangible heritage crafts to shine with new brilliance in the new era. "The Youai Co-creation Base and the digital economy industry mainly show everyone our Hanfu industry and our agricultural specialty products in Cao County, which…

Source: People’s Daily Overseas Edition Hanfu enthusiasts display Hanfu in front of the London Eye in the UK. Photo by Xinhua News Agency reporter Li Ying A Chinese brand with the theme of "flowers" and peony as creative inspiration will appear at the 2024 Autumn and Winter New York Fashion Week. Photo by Xinhua News Agency reporter Li Rui At the Aiyuncang Hanfu Base in Ancailou Town, Cao County, Shandong Province, designer Liang Li is designing embroidery patterns for horse-faced skirts. Photo by Xinhua News Agency reporter Guo XuleiChinese jacket with jeans, buttoned leather jacket with hoodie, knitted sweater with horse skirt... Recently, there is a fashion trend led by "new Chinese style" dressing. Surge quietly, you can always see it in the streets and alleys, and in tourist attractions. An e-commerce platformTaiwan sales data shows that since January this year, the transaction volume of Hanfu categories such as horse-faced skirts has increased by more than 300% year-on-year; during the Spring Festival, the transaction volume of Hanfu categories has increased by 325% year-on-year. Topics such as “Why do young people like ‘New Chinese Style’” have become hot searches one after another. On a certain short video platform, the number of…

JiangsuChinese elegance is making ripples again. In recent years, with economic development, national cultural confidence has increased, and traditional culture has also shown a revival trend. On June 26, with the support of the China National Garment Association, the Innovation and Entrepreneurship Center of Peking University HSBC Business School and Zhiwei Research Institute jointly released the "Research Report on the Development of the New Hanfu Industry Network Platform" (2024)" (hereinafter referred to as the "Report"). The report focuses on the enabling role of online platforms such as Douyin in the emergence, transformation and development of the new Hanfu industry. It points out that the short video platform not only promotes the revival of Hanfu culture, but also promotes the rise and growth of the new Hanfu industry belt through live broadcast e-commerce. Form an industrial agglomeration effect and drive regional economic development. The popularity and sales have increased, and the underlying logic behind the explosion of new HanfuThe report shows that sinceAfter the Shanghai APEC meeting in 2001, the new Hanfu industry has experienced the transformation from entities to e-commerce platforms, and then to the rise of short video and live broadcast e-commerce. Each stage has been closely integrated with…

00:28Video production: Yang Xinyi, Li Yan, Chen JiaHanfu, hairpins, and looking back with Chinese charm, the oriental aesthetics full of buffs has once again won fans with its strength!On June 23, the 2024 "Checking in China·Ancient Rhythm and Chaoyin-Hello, Jiangsu!" online international communication event entered Xuzhou Huilongwo, and the foreign Internet celebrities who participated in the event formed a team to wear Hanfu. "Blowing up the street", the inclusiveness of Chinese culture, has a concrete expression at this moment. Latin said: "In our country, traditional costumes are only worn during festivals, but in China, wearing Hanfu is a very daily and popular thing."Latin has Having lived in China for more than ten years, he said: "When I first came to China, it was rare to see people wearing Hanfu on the streets. But in recent years, as people pay more attention to traditional culture, Hanfu has become a trend." "Fashion" has become popular among young people, and many improved versions of Hanfu are also suitable for daily travel."Latin also said: "I heard that the best way to protect Hanfu is to wear it out, so when It is a great thing that more and more young people are joining the…

Two girls wearing Hanfu admire their own film in the ancient city of Luoyi, Luoyang City, Henan Province. Published by Xinhua News Agency [The viewer has a heart] The rise of Hanfu craze in society not only shows that people like the beautiful style of Hanfu, but also represents that people Recognition of the traditional culture carried by Hanfu. When some non-standard or even historical Hanfu become popular in real life, people also regard it as a window to understand traditional culture, and they are likely to have misunderstandings of traditional culture. Elegant and delicate skirts, elegant feather coats, paper-thin blouses... Nowadays, whether in the streets or in parks and shopping malls, young people wearing Hanfu can often be seen traveling. people. In many photography, photo and film creation activities, Hanfu is a must-have costume. Hanfu in a broad sense is a general term for the traditional costumes of the Han nation. It generally refers to the Chinese costume system that is gradually formed with the traditional costumes of the Han nation as the main body and constantly absorbing the characteristics of other ethnic costumes in the course of social evolution. Hanfu in the narrow sense is a historical concept,…

On June 23, a discussion about "How strong is Wu Jing's sense of responsibility" became a hot search topic and attracted the attention of countless netizens. Some netizens "archaeologically reviewed" videos of Wu Jing's early participation in a variety show and found that Wu Jing in the show would get up alone in the middle of the night to check many times because he was worried that the chimney would cause gas poisoning. Not only that, when filming the movie "Wolf Warrior 2", Wu Jing not only put the safety of the crew first. Sometimes the staff would get mad on the spot because they did not take protective measures for the young actors. Wu Jing's responsible and responsible behavior deserves our praise! But while netizens praised Wu Jing for his sense of responsibility, a video about Wu Jing's Hanfu also attracted the attention of netizens. In the video, Wu Jing is wearing a white floral dress. His rugged face and figure look very inconsistent with his exquisite and elegant clothes. The contrast is very obvious as he stands next to the beautiful Xiao Qiang. The beautiful Xiao Qiang actually called herself "uncle" and raised her hand to hook Wu…

BeijingPuning, Jieyang, Guangdong, is a city filled with a strong e-commerce atmosphere. In Puning International E-commerce Mall, the anchors faced the camera and enthusiastically promoted their own products. In the Shangliao E-commerce Park, express delivery is sent to all parts of the country with logistics vehicles,With the implementation of the "E-commerce Strengthening the City" project in Puning City, a complete upstream and downstream e-commerce industry chain dominated by Hanfu has gradually formed. The ever-changing business opportunities. Introduced by the relevant person in charge of Kuaishou, In 2024, Kuaishou Magnetic Engine Merchant Business Center With Magnet School, we regard the in-depth empowerment of industries as the key direction of merchant business. Through practical business policies and in-depth empowerment training, we help core industries bring new merchants to develop upward, achieve rapid breakthroughs from 0 to 1 in Kuaishou, and help High-quality merchants continue to improve their operating capabilities and gain greater development opportunities. Recently, Kuaishou Magnetic Engine Merchant Business Center and Magnetism Hall have linked Kuaishou Flash The Hanfu Merchant Empowerment Conference, co-organized by business partners, has landed in Puning. Puning E-Commerce Industry Association, Kuaishou Official TeamRepresentativesgathered together with hundreds of Puning local merchants, enterprises and partners to jointly explore new…

Source: Financial Gossip GirlMany girls watch "Thirty Only" and hope to live like Gu Jia, independent and confident. But both parents hope that their daughter will live like Zhong Xiaoqin, relaxed and comfortable, even if she never grows up. Compared to Gu Jia and Wang Manni, many people dig out the "details" of Zhong Xiaoqin. Zhong Xiaoqin has the easiest job. She is a native of Shanghai, her parents have decent jobs, and she found a relatively stable job after graduation. While Gu Jia was struggling to pay off her credit card and Manni was worried about not being able to rent a house in the inner ring, Xiaoqin had no worries about food and clothing and didn't even know how to use a vacuum cleaner. But with the help of my parents, I married a husband with a stable employment. My husband bought a welfare house in the work unit, and my parents gave me a car as a gift. No one would be able to grow up in this kind of life, even if she is thirty years old. 1./Witness the growth of "War Dress"/The real growth of Zhong Xiaoqin in "Thirty Only" was probably the moment she…

Henan Yesterday, reporters learned from the Municipal Bureau of Industry and Information Technology that the Provincial Department of Industry and Information Technology announced a list of textile and clothing brand cultivation, among which Luoyang Hanfu was selected as a regional brand, and three companies in our city were selected as consumer brands. There are more than 400 enterprises in the textile and garment industry in our city, mainly located in Luolong, Yichuan, Ruyang, Mengjin and other places. Last year, the total output value of the industry reached 1.182 billion yuan. The Luoyang Hanfu selected this time is an emerging brand that our city has focused on cultivating in recent years. In recent years, with the popularity of Hanfu in Luoyang, it has become a trend to come to Luoyang to experience Hanfu and experience the ancient capital. In order to promote the economic development of Hanfu, under the guidance of the Municipal Industry and Information Technology Bureau, many enterprises above designated size in our city began to rely on professional clothing design teams, improve production systems and strong production capabilities, fully tap Hanfu cultural resources, and accelerate the localization of Hanfu R&D and production. . At present, there are five…