Article
Search results for the keyword [top]:
-
From daily life to the top fashion circles, Hanfu has gradually become a trend: How does Chinese traditional clothing restore youth?
Author: Han Dan (Associate Professor at the School of Fine Arts, Northeast Normal University)A few days ago, the 11th Chinese National Costume Exhibition and Xitang Hanfu Culture Festival attracted many traditional culture enthusiasts to gather in Jiangnan to share China. The beauty of ceremonial clothing medals and feel the glorious history and unique charm of Chinese clothing culture. At the same time, a traditional Hanfu collective wedding was held in Futian, Shenzhen, allowing citizens to immerse themselves in the beauty of traditional Chinese costumes and the richness of traditional Chinese etiquette. In recent years, Hanfu has quietly become popular. Traditional Chinese costume elements such as underskirts, horse-faced skirts, cloud-shouldered jackets, cranes, patterns, and embroidery are like an encounter across a thousand years and have become an international fashion week. An indispensable touch of color. Today, from streets to immersive scenic spots, from daily life to top fashion circles, traditional Chinese clothing elements are everywhere. Hanfu's "going out of the circle" has become a high-profile cultural phenomenon. The full name of Hanfu is "Traditional Costumes of the Han Nationality", also known as Han Clothing and Chinese Clothing. In a narrow sense, Hanfu mainly refers to the traditional Han clothing before the… -
The Hanfu Trend is Unstoppable
The "trend" of HanfuUnstoppableSporty teenagers blasting the streets on skateboards But she is wearing a Hanfu robeThe skirt is flying in the wind On the bus, subway or airportYou can also encounter classical girls in gauze dresses More and more fashionable men and women are falling in love with HanfuAnd wearing distinctive traditional costumesWalking on the streets openly At the opening show of Wuhan Fashion Week 2021, the elements of "Hanfu" are eye-catching, the national trend is becoming more and more powerful, and the design of traditional Chinese clothing elementsPopular among young people. When young people’s fashion personalities collide with traditional cultural symbols, walking through the streets in Hanfu is no longer a “spectacle”. On the contrary, these young people dressed in Chinese costumes have constructed another scene of the "Han tide" in modern Wuhan. Focus on national style show - inherit classics, pioneer and innovateThe 2021 Fashion Week takes "Han·Tide" as the theme to discuss the inheritance of traditional culture in the context of fashion and innovation. Well-known designer Lawrence Xu, ambassador of Chinese fashion culture and double "Golden Summit Award" designer Zhang Zhaoda brought a wonderful Hanfu show. These costumes carry the excellent traditional Chinese craftsmanship and aesthetics,… -
Wearing a Hanfu makes you a top influencer. What's the real deal with Luoyang's cultural and tourism favoritism
Editor's note:"Promoting the transformation from Made in China to Created in China, China's speed to China's quality, and China's products to China's brands", May 10, 2014, General Secretary Xi Jinping When inspecting China Railway Engineering Equipment Group Co., Ltd. in Henan, he proposed "three changes." In 2017, the State Council approved the establishment of May 10th as "Chinese Brand Day" every year, giving all walks of life a concrete starting point to promote high-quality development and build a new development pattern. In the past ten years, the camp of well-known brands in Henan has become stronger and stronger. There are national treasures, new tea products, leading wigs, and top-notch ancient cities... In order to vigorously promote Henan's famous brands Independent brands, since April 12, Dahe.com has joined forces with the Henan Provincial Development and Reform Commission to launch a series of reports "Domestic Trendy Brands·Henan Power" to reveal the phenomenon of Henan brands "out of the circle", tell the story of Henan brand development, and explore Henan brand upgrades way. 02:27Dahe Network News The peonies are in bloom, why don’t you come to Luoyang? When a princess falls in love with Hanfu, the traffic password of the ancient city of… -
After 'Dream of Splendor', Hanfu becomes the top trendsetter for Chinese clothing
The wave of national style has intensified in recent years. Hanfu and Chinese-style clothing were originally just the hobbies of some young people, but now they are becoming a major trend and are loved by more and more young people. Just in the past two days, a video of a young lady studying in Canada wearing Hanfu at a graduation ceremony became a hot search topic. Netizens praised one after another: This is cultural confidence! It has to be admitted that with China's economic development, the cultural field has become obviously more confident. More and more excellent traditional cultures are being discovered, and a national "Renaissance" has begun with great vigor. Whether at work, in private, or on the streets, more and more young people are wearing Hanfu and walking with their chests held high and their heads held high. Hanfu has become a cultural trend among young people. On Xiaohongshu, there are 1.24 million notes about Hanfu. According to statistics, the number of young people buying Hanfu in 2021 has exceeded 20 million, and this number is still growing rapidly. Especially recently, the broadcast of "Menghualu" has once again added fuel to the national trend. Currently, "Menghualu" has been… -
The rise of Hanfu is an unstoppable trend
2022 can be said to be a year when the sales of domestic products will explode. Whether it is mobile phones, cars or clothing, a national trend has set off in all major fields. First of all, in terms of clothing, Hanfu, which has always been popular among young people, has once again exploded after the TV series "Menghualu" became popular. On Vipshop, "fairy women's clothing" and "national style" have become hot search terms on the platform. Sales of Chinese style women's clothing increased by 54% in just one month. Among them, the post-90s generation is the absolute main consumer of Chinese-style women's clothing, with sales increasing by 67% year-on-year. In terms of cars, BYD sales continue to hit record highs. In May, BYD's sales set a record of 100,000 units per month, reaching 114,183 units. Among them, the sales volume of the Han series is as high as 24,000 units, far exceeding many foreign car brands. In terms of mobile phones, Xiaomi has become the biggest winner after Huawei. As the replacement cycle of young people has been extended to three years and the sales volume of the mobile phone market has dropped by 40%, Xiaomi achieved sales of… -
The New Chinese-style Hanfu Becomes the Top Trend in Women's Fashion
Horse-faced skirts, embroidery patterns, and traditional Chinese tops with buckles and cloud shoulders... Recently, reporters saw in many women's clothing brand stores in our city that "new Chinese-style" women's clothing with traditional elements has become the choice of ladies. The first choice for "New Year's clothing". “I was attracted by this outfit at first sight and thought it was very suitable for the Chinese New Year.” Recently, Ms. Chen, a citizen, came to the mall to buy new clothes for the Spring Festival. She said that many brands are selling clothes mainly in bright red, but She felt a little ordinary. "I was immediately attracted by the set on the model at the entrance of this store. It is not only red, but also has many traditional elements. It looks very distinctive. I plan to buy it as a set." Ms. Chen said. Recently, the reporter visited a number of women's clothing brand stores in our city and learned that as the Spring Festival approaches, clothing such as horse-face skirts, double-breasted tops, knitted sweaters with cloud shoulders, and clothing with embroidery patterns, buckles, and diagonal lapel designs The style has become the "top trend" in various women's clothing stores. Many… -
Traditional Chinese-style Hanfu is the True Top Trend
With the return of Chinese traditional culture and the enhancement of national self-confidence, national style clothing has become popular and has become one of the representatives of fashion. This article will analyze the rise of national style clothing from two aspects: the fashion trends and reasons for its popularity. 1. The fashion trend of national style clothing 1. Return to tradition With the return of traditional Chinese culture, people have begun to re-understand and pay attention to traditional Chinese culture, and traditional clothing has returned to people's vision. In this context, national style clothing continues to be sought after by people and has become one of the representatives of fashion. 2. Comfortable and natural Compared with Western-style clothing, Chinese-style clothing pays more attention to comfort and naturalness. They often use natural fabrics, such as cotton, linen, silk, etc., to make them more comfortable and natural to wear. At the same time, national style clothing pays attention to the curves and lines of the human body, making people more comfortable and confident in wearing them. 3. Pay attention to cultural connotation National style clothing pays attention to cultural connotation. Their design not only contains elements of traditional culture, but also integrates… -
The Hanfu Horse-Face Skirts Becoming the Top Trend
"After visiting the scenic spots, I saw 50 or 60 ladies wearing horse-faced skirts!" Zhang Nan, a tourist from Zhengzhou, sighed after returning from Kaifeng's Qingming Festival Shanghe Garden: "But horse-faced skirts are indeed related to this kind of history and culture. The breathtaking attractions go well together." Since this year, the horse-faced skirt has become the “first skirt in spring”. Many young people not only wear it when shopping and visiting the garden, but even wear it at work. The "Hanfu craze" represented by horse-faced skirts has not only driven an upsurge in traditional cultural consumption, but also fueled people's enthusiasm for cultural and tourism activities. So, with so many styles of new Chinese clothing, why is it that only horse-faced skirts are “out of the circle”? What are the cultural codes behind this skirt becoming a hit? Horse-faced skirt becomes “the first skirt in spring” "Wearing a horse-faced skirt will make you feel good, just like the protagonist of an idol drama that has come into reality." Since the beginning of spring, Hairong often wears a black horse-faced skirt embroidered with silver patterns when going to work. She said that her "new Spring Festival outfit" allowed her to… -
Hanfu Horse-Face Skirt Becomes the Top Trend Among Chinese Women
On March 8, a report from Douyin e-commerce: In the past year, the order volume of new Chinese-style clothing purchased by female users on Douyin e-commerce increased by 195% year-on-year, among which the order volume of horse-faced skirts increased by 841% year-on-year. This shows that female consumption plays an important role in the cultural inheritance and market expansion of national trends and intangible cultural heritage. According to the Qianzhan Smart Investment Recruitment System, Caoxian County, Shandong Province is one of the production and sales bases of Hanfu in my country, with annual sales of Hanfu exceeding 7 billion yuan. This year, the sales of Year of the Dragon New Year clothes, mainly horse-faced skirts, in Caoxian County have exceeded 300 million yuan. Merchants selling Hanfu and horse-faced skirts in Cao County said that production was in short supply, offline sales had increased dozens of times, and a single online live broadcast account averaged 200,000 per day. National trend promotes the popularity of Hanfu In recent years, the consumption craze for domestic products has continued to heat up, and the national trend has spread across all walks of life. According to data from Baidu and the People's Daily Online Research Institute,… -
The Hanfu horse-face skirt has become a top-tier fashion item
“After visiting the scenic spots, I saw 50 to 60 ladies wearing horse-faced skirts!” Zhang Nan, a tourist from Zhengzhou, sighed after returning from Kaifeng’s Qingming Festival Shanghe Garden: “But horse-faced skirts are indeed related to this kind of history and culture. The breathtaking attractions go well together." Since this year, the horse-faced skirt has become the “first skirt in spring”. Many young people not only wear it when shopping and visiting the garden, but even wear it at work. The "Hanfu craze" represented by horse-faced skirts has not only driven an upsurge in traditional cultural consumption, but also fueled people's enthusiasm for cultural and tourism activities. So, with so many styles of new Chinese clothing, why is it that only horse-faced skirts are “out of the circle”? What are the cultural codes behind this skirt becoming a hit? Horse-faced skirt becomes “the first skirt in spring” "Wearing a horse-faced skirt will make you feel good, just like the protagonist of an idol drama that has come into reality." Since the beginning of spring, Hairong often wears a black horse-faced skirt embroidered with silver patterns when going to work. She said that her "new Spring Festival outfit" allowed her to… -
How to match the top with the Hanfu horse-face skirt
Skirts are one of the items that best highlight femininity. There are various styles of skirts on the market. What kind of skirts will be popular in the fall of 2023? With the prevalence of national style, French skirts and Hepburn skirts that were once a fad are no longer popular. Now girls are wearing "horse-faced skirts", which combine national style with modernity and create a new fashion trend~ The horse-face skirt has a rich history, but it is still relatively new in the fashion world, and many people even don’t know about it. Therefore, in this issue, we will talk about the story of horse-faced skirts and how to wear horse-faced skirts in a fashionable and advanced way! 1. What is a "horse face skirt"? What are the advantages and characteristics? The horse-faced skirt has a long history, which can be traced back to the Song Dynasty and became popular in the Ming and Qing Dynasties. The names of horse-faced skirts are different in each period. The "Yuehua skirt" in the Ming Dynasty, the pleated skirt, the pleated skirt, and the phoenix tail skirt in the Qing Dynasty are all forms of horse-faced skirts. The horse-faced skirt is trumpet-shaped,… -
The Hanfu horse-face skirt has become a top-selling item
Horse-face skirt - this new "national trend" item, even if you have never bought it, you must have seen others wearing it in the mall, at the subway station, or in the circle of friends. With the popularity of horse-faced skirts, the term "new Chinese style dressing" frequently appears in the public eye. On March 6, Douyin e-commerce released the "2024 Douyin E-commerce Women's Consumption Trend Data Report", which showed that in the past year, the number of orders for new Chinese-style clothing purchased by female users on Douyin e-commerce increased by 195% year-on-year. Among them, horse noodles The order volume of skirts increased by 841% year-on-year, and the order volume of Hanfu, Song brocade jackets, and Xiangyunsha clothing also grew at a considerable rate, with year-on-year growth of 336%, 225%, and 112% respectively. The new top-notch horse-faced skirt sold for 550 million yuan in two months According to CCTV Finance, in Cao County, Shandong Province, the largest production center for horse-faced skirts in my country, sales of local horse-faced skirts were close to 550 million yuan in the first two months of this year alone. In addition, according to e-commerce platform data, in the first two months of this… -
The Hanfu horse-face skirt transitions from traditional to top-tier fashion
During this year’s Spring Festival, social media platforms were dominated by photos of tourists wearing horse-faced skirts. The Forbidden City and Temple of Heaven in Beijing, Yingtianmen in Luoyang and Riverside Garden during the Qingming Festival in Kaifeng, the compatibility between the horse-faced skirt and the red-walled antique style is exciting, and makes people marvel at the beauty of Chinese clothing. During the Spring Festival of the Year of the Dragon, horse-faced skirts have unexpectedly but unexpectedly become a hit item. Many consumers have purchased horse-faced skirts as their New Year’s “shirts,” and even more people have chosen horse-faced skirts as their first Hanfu item. Face skirt. Big data shows that during the "Double Eleven" period in 2023, Taobao sold more than 730,000 horse-faced skirts. Horse-faced skirts have become the most popular item in the Hanfu category. The reporter searched on various e-commerce platforms and found that the sales of some hot-selling styles of horse-faced skirts exceeded one million yuan. According to reports, in Cao County alone, the sales of Year of the Dragon New Year greeting clothes, mainly horse-face skirts, in 2023 have exceeded 300 million yuan. Reverse achievement of Hanfu track From the perspective of historical evolution, the… -
The horse-face skirt becomes the top trend in the Hanfu community
The sewing machine is "smoke"! Recently, Caoxian, the "center of the universe", has once again made an appearance because of Hanfu, especially the horse-faced skirt, which has become the top Hanfu trend on social platforms. "Orders are pouring in in 2023, and the goods are sold out immediately." Liu Shenfeng, the person in charge of Caoxian Time Travel Datang Huafu, told China Business News. He said that 2023 will be the fastest growing year since the company was founded, and Hanfu's sales have increased tenfold compared to 2022. Data from the Cao County E-commerce Service Center shows that during this year’s Spring Festival, sales of clothing for the Year of the Dragon, mainly horse-faced skirts, exceeded 300 million yuan. iiMedia Research estimates that the market size is expected to reach 24.18 billion yuan in 2027. From the perspective of practitioners, the popularity of Hanfu in recent years has not only promoted the development of the industry, but also spawned new business formats, such as Hanfu experience hotels and so on. As it develops, Hanfu also faces challenges including rising raw materials, homogeneous competition, and high return rates. Hanfu sales doubled Data from multiple e-commerce platforms show that sales of Hanfu… -
Hanfu, the Top Trend, Exudes More Elegance than Luxury Brands
The current trend circle has been "captured" by horse-faced skirts. If the last plagiarism scandal involving big foreign brands was a large-scale outing of horse-faced skirts, then with the recent cultural boom, more and more people are wearing this simple skirt style. The "Speechless Bodhisattva" with both form and spirit, the "awkward but polite smile" on the bronzes of the Shang Dynasty, the "Angry Birds"-like pottery pig in the Sanxingdui Museum... More and more cultural relics are descending to earth, and horse-faced skirts are even more popular. No exception. "You have to wear a horse-faced skirt once to realize how elegant the Chinese style is!" Young people's love for horse-faced skirts comes suddenly and passionately. More and more young people began to wear horse-faced skirts on the streets, only to find that they can be perfectly suitable for a variety of occasions - commuting, traveling, and shopping. Put on a horse-faced skirt and experience it once The feeling of "the ancient moon shines on today's people". The low-key yet gorgeous horse-faced skirt soon swept the fashion industry with an unstoppable trend and became a fashion item sought after by celebrities, fashion bloggers and ordinary people. In 2023, the horse-faced skirt… -
Hanfu, One of China's Top Ten National Treasures
Hanfu, the full name is "Traditional Costumes of the Han Nationality", also known as Han Clothes, Han Clothing, and Chinese Clothing. Hanfu was finalized in the Zhou Dynasty and passed down to the Qin Dynasty. The clothes of the Han Dynasty were directly inherited from the Qin Dynasty. For example, in the second volume of Cai Yong's "Doctrine" of the Han Dynasty: "The emperor always wears clothes, and Han clothes are adopted by Qin." The Han Dynasty formed a complete crown and uniform system. From the time when the Yellow Emperor ascended the throne to the mid-17th century AD (late Ming Dynasty and early Qing Dynasty), in the main residential areas of the Han people, with the "Chinese-Han" culture as the background and dominant ideology, and with the Chinese etiquette culture as the center, it formed through natural evolution. The unique style and character of the Han nationality is obviously different from the traditional clothing and accessories systems of other nationalities. It is the embodiment of China's "land of clothes", "land of etiquette", "splendid China" and the country of Seris, and carries the dyeing, weaving and embroidery of the Han people. and other outstanding craftsmanship and aesthetics, inheriting more than… -
Women's clothing is more expensive but of poorer quality. Women who have been "stabbed in the back" start buying men's clothing
Beijing Men's pajamas are "windy under the armpits". The pockets of men's trousers can hold an umbrella and a bottle of water. There are even white-brand men's clothing specially designed with small round cloths to cover all the time. The washed mark on the flesh said, "I have worn Hanfu for more than 20 years and I have never been cared for so caringly." For a long time, women have been accustomed to the slight discomfort caused by Hanfu, thinking that "the clothes are just like this, and I need to adapt to this discomfort myself." It was not until they started to come into contact with men's clothing that they You know, some worries don’t exist when it comes to men’s clothing. Women who were "backstabbed" started buying men's clothing instead. Text| Rao TongyuEdit| p>Zhang QingsongOperation| Xiao ErlangAfter being "backstabbed" in HanfuIn the wardrobe of Beidiao girl Taozi, there is a pajamas She loved it so much that she has not upgraded it after wearing it for 5 years. It is a piece of men's clothing, made of linen, loose, breathable, and has some ingenious designs: although this men's pajamas are half-sleeved, The armpits are empty. In the sweltering… -
The women's clothing purchased on JD.com is too small and the return without reason within 7 days is actually a "blank check"?
Caption: The length and width of the top are very close, seriously too small, and not at all the size that the "L" size should be. Source/photo provided by the intervieweeMs. Tang, a citizen, asked "Xinmin Help "The request for help stated that she purchased a FILA brand black short-sleeved shirt on the JD.com App. After the goods arrived the next day, she found that the clothes were seriously too small, so she contacted the merchant to return or exchange the goods. Unexpectedly, no one took the initiative to contact her, and the "timely door-to-door" promised by the merchant was not fulfilled, leaving her "hitting the wall". Ms. Tang couldn’t help but question the platform’s service commitment. "The promised '7-day no-reason return' is a 'blank check' issued to consumers?!"Ms. Tang told reporters that in September this year On the 9th, she spent 394 yuan to buy a black knitted round-neck short-sleeved piece from the "FILA Official Flagship Store" on JD.com App. "My height is close to 1.7 meters, so I specially chose the size '170/88A/L'." Ms. Tang noticed that the web interface specifically stated "Supports 7-day no-reason returns." The next day, Ms. Tang received the express delivery from the platform.… -
She used to be the best-selling women’s clothing brand on Double Eleven, but now she doesn’t want to participate in 618. Living a long life is more important than being number one.
Beijing Yinman is a Hanfu brand that has grown and developed with the help of Internet retail. It once won the 2013Tmall Double11 Hanfu sales champion. On that day, Inman’s sales reached 1.26100 million yuan, the entire TmallGMV(Total Transaction) However350Billion. That night, Inman founder Fang Jianhua and Alibaba helmsmen Jack Ma and Zhang Yong (Xiaoyaozi) were connected to witness the rising number. The following year, Yinman, as the only representative case of Hanfu brand, was included in AlibabaIPO's prospectus. After more than eight years,2022Year618On the eve of the eve, Fang Jianhua published an article——"This year618″Lie flat", no longer playing". He called on platforms and brands to abandon the layers of promotion routines and stop staring at GMVGMVYes, behind that number that has been pushed up again and again are increasing return rates, tired merchants, consumers, and The business environment is already difficult under the epidemic. In the past ten years or so, the Hanfu track has been changing. It is a battleground for e-commerce platforms, and it was also a fertile ground for Internet brands to create wealth; in the era of vassal rule of live broadcast e-commerce, Hanfu has supported the original ambitions of Wei Ya and Xue Li.… -
The highly educated proprietress earns 800 million a year by selling goods through live streaming. The prospect of becoming the first women's clothing stock in Taobao is still worrying.
Source: Times Weekly Rongmei Co., Ltd. is sprinting to become the first A-share Hanfu stock in Taobao. Recently, the GEM IPO of Taobao brand Hanfu Rongmei Co., Ltd. According to the prospectus, Rongmei Co., Ltd. plans to raise 601 million yuan in funds, which will be used for the construction of a modern manufacturing service industry base, design and R&D center construction, information construction, and exhibition center construction. Previously, Rongmei Shares underwent three rounds of inquiries from the Shenzhen Stock Exchange, covering the company’s R&D and design status, production model, gross profit margin, litigation penalties, etc., and even included specific issues on whether there was fraud during the transaction process. In fact, after years of development, Rongmei Co., Ltd., which specializes in Internet Hanfu, still cannot get rid of the doubt that sales channels are too concentrated. On the eve of its listing, it was even involved in the controversy of product failure and design infringement. Whether Rongmei Co., Ltd. can deliver satisfactory results in its future development remains to be tested. On April 28, in response to the meeting and related development issues, a reporter from Times Weekly contacted Rongmei Shares and sent an interview letter. As of the…