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Douyin Platform's Hanfu Sales Increase by 389% Year-on-Year
On May 6, Douyin e-commerce released the "2024 May Day Consumption Trend Report" (hereinafter referred to as the "Report"), presenting the consumption trends of platform users during this year's May Day holiday. The report shows that before and after the May Day holiday, outdoor equipment, new Chinese clothing, beauty and skin care and other products all experienced small sales peaks. More and more consumers choose to use value-for-money shopping channels, weekend limited-time groups of 10,000 people and other activities. Place an order. Camping, as a new form of leisure that has emerged in the past two years, has become the first choice for spring and summer outdoor activities for many families due to its affordability and parent-child friendliness. Douyin Mall's value-for-money shopping data shows that the camping craze continues during this year's May Day holiday. In the month before the holiday, a total of 670,000 pieces of camping equipment such as tents and moisture-proof mats were sold, and the number of orders increased more than 10 times year-on-year. In addition, activities such as mountain climbing, cycling, diving, and fishing have gradually become new choices for young people to travel outdoors. The report shows that in April this year, the sales…