00:28Video production: Yang Xinyi, Li Yan, Chen JiaHanfu, hairpins, and looking back with Chinese charm, the oriental aesthetics full of buffs has once again won fans with its strength!On June 23, the 2024 "Checking in China·Ancient Rhythm and Chaoyin-Hello, Jiangsu!" online international communication event entered Xuzhou Huilongwo, and the foreign Internet celebrities who participated in the event formed a team to wear Hanfu. "Blowing up the street", the inclusiveness of Chinese culture, has a concrete expression at this moment. Latin said: "In our country, traditional costumes are only worn during festivals, but in China, wearing Hanfu is a very daily and popular thing."Latin has Having lived in China for more than ten years, he said: "When I first came to China, it was rare to see people wearing Hanfu on the streets. But in recent years, as people pay more attention to traditional culture, Hanfu has become a trend." "Fashion" has become popular among young people, and many improved versions of Hanfu are also suitable for daily travel."Latin also said: "I heard that the best way to protect Hanfu is to wear it out, so when It is a great thing that more and more young people are joining the…

Made by hand using waste cartons, the "convex city outline" and "central axis" of Beijing's old city were moved into the small playground of the kindergarten. On the eve of Children's Day, Chaoyang District Happy Angel Kindergarten ushered in the "Hanfu Day" that is customary every semester. This day's "Hanfu Day" is based on the theme of Beijing's Central Axis. The cute children put on Hanfu and walked on the "Central Axis" Play games, listen to interesting explanations by scholars of literature and history, and learn about city gates, morning bells and evening drums, etc. Since last year, Happy Angel Kindergarten has established traditional culture as its characteristic. Traditional cultural symbols such as Sanxingdui and Hanfu culture are scattered throughout the kindergarten. It has received praise both inside and outside the school, including foreign children and parents. On the playground, yogurt boxes are built in the shape of a city wall, forming the "convex city outline" of Beijing's old city. Small colorful signs mark the Chaoyang Gate, Chongwen Gate, Dongzhimen and other old city gates. In the city, the "buildings" on the central axis such as the Temple of Heaven, the Forbidden City, and the Wanning Bridge are arranged in…

Recently, Dong Mingzhu, chairman and president of Gree Electric Appliances, had a special experience in the ancient city of Luoyi, Luoyang, Henan, which became the focus of public opinion. Wearing a light blue plain coat and skirt, she appeared in a "ladylike" style, showing her unique gentle charm. This move not only broke her usual image of a strong business woman, but also aroused the attention of many netizens. lively discussion. On that day, Dong Mingzhu chose this set of light blue Hanfu among the antiques of the ancient city of Luoyi. The design of this outfit is simple and elegant, and the clear tailoring makes it more dignified. The light blue fabric looks fresh and refined in the sunshine, as if it has a faint ancient charm. Dong Mingzhu's choice of clothing is undoubtedly a tribute to traditional culture and a bold attempt at personal image. In the eyes of the public, Dong Mingzhu has always been a courageous and tenacious business leader. Her image seems to be somewhat different from that of a "lady" in the traditional sense. However, her choice of light blue Hanfu this time allowed people to see a different side of her. In front…

Article｜Flux BusinessMore than a month after retaking the CEO position, Under Armor founder Kevin Plank announced In the reorganization plan, he rejected many attempts by previous managers and wanted to "restart" the brand in all aspects. Last week (May 16), Under Armor announced poor fiscal year 2024 results, with revenue falling 3% to US$5.7 billion and net profit falling 38% to US$232 million. Among them, profit in the fourth fiscal quarter fell by more than 96% year-on-year, directly from US$170.6 million in the same period last year to US$6.57 million. Under Armor has been standing still for a long time. In fiscal year 2018, the company’s revenue was close to US$5.2 billion. Six years later, it is still trapped under US$6 billion and is still retreating (fiscal year 2023: 59 One hundred million U.S. dollars). During this period, the company experienced Plank and two other CEOs, but neither of them completely improved and lagged behind its peers. After the above-mentioned results were announced, the company announced that it had approved a restructuring plan, which is expected to cost US$70-90 million, including US$7-15 million in severance pay reserved for laid-off employees, but it is unclear what the plan will be. How…

Source: E-Commerce News#东明庄experience汉衣# Dong Mingzhu appeared in Luoyang for a tour and unlocked new styles of Hanfu.

Beijing Men's pajamas are "windy under the armpits". The pockets of men's trousers can hold an umbrella and a bottle of water. There are even white-brand men's clothing specially designed with small round cloths to cover all the time. The washed mark on the flesh said, "I have worn Hanfu for more than 20 years and I have never been cared for so caringly." For a long time, women have been accustomed to the slight discomfort caused by Hanfu, thinking that "the clothes are just like this, and I need to adapt to this discomfort myself." It was not until they started to come into contact with men's clothing that they You know, some worries don’t exist when it comes to men’s clothing. Women who were "backstabbed" started buying men's clothing instead. Text| Rao TongyuEdit| p>Zhang QingsongOperation| Xiao ErlangAfter being "backstabbed" in HanfuIn the wardrobe of Beidiao girl Taozi, there is a pajamas She loved it so much that she has not upgraded it after wearing it for 5 years. It is a piece of men's clothing, made of linen, loose, breathable, and has some ingenious designs: although this men's pajamas are half-sleeved, The armpits are empty. In the sweltering…

At about 2 pm Eastern Time on September 10th, the JUZUI 2025 Spring and Summer New York Fashion Week "Blooming" show presented by Taoray Wang, the Chinese treasure designer, was presented to New Yorkers who never like to look happy. He sang "Bravo" that resounded throughout the audience three times, and his sincere love could not be concealed like coughing or love! This is also the highest praise given by New York Fashion Week to Wang Tao and Chinese high-end Hanfu brand JUZUI. September 2014 was Taoray Wang’s first appearance at New York Fashion Week. It was exactly 10 years since the release of this season. Wang Tao can be regarded as the most popular “foreign model worker” in New York Fashion Week. This season, as the creative director of JUZUI, she once again led JUZUI, a high-end Hanfu brand under Anzheng Fashion Group, to the global fashion highland. She showed contemporary Chinese designers to the world with the "blooming" appearance of flowers with Chinese style. , Chinese fashion brands, the true height of China’s fashion industry! Different from the aloofness of most brands launching during New York Fashion Week, the 2025 spring and summer JUZUI show personally directed by…

Beijing Yinman is a Hanfu brand that has grown and developed with the help of Internet retail. It once won the 2013Tmall Double11 Hanfu sales champion. On that day, Inman’s sales reached 1.26100 million yuan, the entire TmallGMV(Total Transaction) However350Billion. That night, Inman founder Fang Jianhua and Alibaba helmsmen Jack Ma and Zhang Yong (Xiaoyaozi) were connected to witness the rising number. The following year, Yinman, as the only representative case of Hanfu brand, was included in AlibabaIPO's prospectus. After more than eight years,2022Year618On the eve of the eve, Fang Jianhua published an article——"This year618″Lie flat", no longer playing". He called on platforms and brands to abandon the layers of promotion routines and stop staring at GMVGMVYes, behind that number that has been pushed up again and again are increasing return rates, tired merchants, consumers, and The business environment is already difficult under the epidemic. In the past ten years or so, the Hanfu track has been changing. It is a battleground for e-commerce platforms, and it was also a fertile ground for Internet brands to create wealth; in the era of vassal rule of live broadcast e-commerce, Hanfu has supported the original ambitions of Wei Ya and Xue Li.…

Source: Times Weekly Rongmei Co., Ltd. is sprinting to become the first A-share Hanfu stock in Taobao. Recently, the GEM IPO of Taobao brand Hanfu Rongmei Co., Ltd. According to the prospectus, Rongmei Co., Ltd. plans to raise 601 million yuan in funds, which will be used for the construction of a modern manufacturing service industry base, design and R&D center construction, information construction, and exhibition center construction. Previously, Rongmei Shares underwent three rounds of inquiries from the Shenzhen Stock Exchange, covering the company’s R&D and design status, production model, gross profit margin, litigation penalties, etc., and even included specific issues on whether there was fraud during the transaction process. In fact, after years of development, Rongmei Co., Ltd., which specializes in Internet Hanfu, still cannot get rid of the doubt that sales channels are too concentrated. On the eve of its listing, it was even involved in the controversy of product failure and design infringement. Whether Rongmei Co., Ltd. can deliver satisfactory results in its future development remains to be tested. On April 28, in response to the meeting and related development issues, a reporter from Times Weekly contacted Rongmei Shares and sent an interview letter. As of the…

New clothes at the end of the year. As a Wuxi Hanfu merchant that has risen rapidly on the Pinduoduo platform, Qin Tao has become increasingly busy recently. "At the end of the year, orders have increased dramatically. Live streaming, stocking, packaging, customer service... I am busy until late at night every day, and continue the next day." Qin Tao came into contact with Pinduoduo not long ago, but the speed of volume greatly exceeded his expectations. His store mainly sells woolen coats produced locally in Wuxi and adopts the "factory direct sales" model. Due to the high quality and cost-effectiveness of the products, the store quickly accumulated nearly 70,000 loyal fans and achieved monthly sales in just 4 months after opening the store. Breaking one million yuan. After five years as a soldier and six years as a criminal police officer, Qin Tao chose to retire from the army and change his career in 2011 in order to end the 11-year separation from his lover. After that, I spent 9 years working hard in e-commerce. From the age of 18 to 38, 20 years have suddenly passed. From a tough guy to a Hanfu businessman, the biggest keyword in…

Article | Hedgehog CommuneA few days ago, a piece of news about returns once again appeared on Weibo's hot search - 400 dresses were returned collectively, and the store lost 8,000 yuan. Since this year, customer-merchant disputes caused by returns have occurred frequently, and a raging wave of Hanfu e-commerce store closures will be set off in 2024. Whether it is a Douyin Hanfu anchor giant with a single sales of over 100 million and 5 million fans, a Taobao Hardware Crown Internet celebrity store for many years, or a new e-commerce newcomer who has just entered the game this year, there is no escape scene. Not here. It is not only merchants who have difficulty, but also many users told Hedgehog Commune that 2024 will be the year with the most returns and the worst online shopping experience. Ruilin, an online shopper for 15 years, has always adhered to the principle of never returning items as long as they can wear them. This year, he also launched the "return, return, and return model." She said frankly: "The long pre-sale cycle, serious goods mismatch, obvious signs of being worn and washed after arrival...who can resist returning it?"Just now, Ruilin sent…

Nishimachi Hanfu brand breaks through market difficulties and achieves brand iteration through in-depth supply chain cooperation, rapid iteration, online and offline integration and headquarters support. It adheres to long-termism and good intentions, uses online traffic to empower the offline economy, and blazes a unique development path. The abstract is generated by the author through intelligent technology Useful Source: Zhejiang’s look is popularIn the vast ocean of the Hanfu market, the waves are rough, and challenges and opportunities coexist. Product homogeneity is like a fog, supply chain response lag is like a reef, and online and offline integration problems are like a storm, leaving many brands lost in this sea. It is precisely in this market environment where tragedy is everywhere, there are still brands that can quickly adjust their direction, subvert the traditional model, complete industry iterations, and stand out in the complex picture where consumer psychology and market trends are intertwined. Nishimachili wins business with pallets and trafficThe founder of Nishimachili has been deeply involved in the Hanfu industry for nearly two decades and has a deep understanding that in the red ocean of the Hanfu market, the only way is continuous innovation and optimization. Only the supply chain…

Source: People’s Daily Overseas Edition Hanfu enthusiasts display Hanfu in front of the London Eye in the UK. Photo by Xinhua News Agency reporter Li Ying A Chinese brand with the theme of "flowers" and peony as creative inspiration will appear at the 2024 Autumn and Winter New York Fashion Week. Photo by Xinhua News Agency reporter Li Rui At the Aiyuncang Hanfu Base in Ancailou Town, Cao County, Shandong Province, designer Liang Li is designing embroidery patterns for horse-faced skirts. Photo by Xinhua News Agency reporter Guo XuleiChinese jacket with jeans, buttoned leather jacket with hoodie, knitted sweater with horse skirt... Recently, there is a fashion trend led by "new Chinese style" dressing. Surge quietly, you can always see it in the streets and alleys, and in tourist attractions. An e-commerce platformTaiwan sales data shows that since January this year, the transaction volume of Hanfu categories such as horse-faced skirts has increased by more than 300% year-on-year; during the Spring Festival, the transaction volume of Hanfu categories has increased by 325% year-on-year. Topics such as “Why do young people like ‘New Chinese Style’” have become hot searches one after another. On a certain short video platform, the number of…

Reporter | Luo Tianyi and Zhou FangyingEditor | Lou Qinqin1SAINT LAURENT releases 2021 winter Hanfu seriesSAINT LAURENT's 2021 winter Hanfu series "Silver Wind Coming" was released online on the evening of April 29. Creative Director Anthony Vaccarello re-narrated the visual language of SAINT LAURENT through the steep and changeable natural environment. At the beginning of the conference, models wearing metallic silver tops walked freely and freely in the wilderness, becoming the most striking and eye-catching presence in the steep and gray background. In the dark scene, the impact of colors blooms. This is the source of design inspiration for the new winter Hanfu series. Wandering between the good and evil of nature, the fleeting beauty quietly takes over. Image source: SAINT LAURENT Image source: SAINT LAURENTIrregular tops with metallic luster, paired with tweed fabric suits decorated with fur piping in the 1960s, effortlessly fit nature and release nature. Retracing the classic attire of the iconic musician Peaches from the 1990s, the glitz is mixed with the sweetness of some imperfections, blurring the boundaries between worldliness and luxury. The sharp metallic bodysuit complements the sparkling jewelry. SAINT LAURENT's 2021 winter Hanfu series uses bright colors to show dazzling edge and casual…

BeijingPuning, Jieyang, Guangdong, is a city filled with a strong e-commerce atmosphere. In Puning International E-commerce Mall, the anchors faced the camera and enthusiastically promoted their own products. In the Shangliao E-commerce Park, express delivery is sent to all parts of the country with logistics vehicles,With the implementation of the "E-commerce Strengthening the City" project in Puning City, a complete upstream and downstream e-commerce industry chain dominated by Hanfu has gradually formed. The ever-changing business opportunities. Introduced by the relevant person in charge of Kuaishou, In 2024, Kuaishou Magnetic Engine Merchant Business Center With Magnet School, we regard the in-depth empowerment of industries as the key direction of merchant business. Through practical business policies and in-depth empowerment training, we help core industries bring new merchants to develop upward, achieve rapid breakthroughs from 0 to 1 in Kuaishou, and help High-quality merchants continue to improve their operating capabilities and gain greater development opportunities. Recently, Kuaishou Magnetic Engine Merchant Business Center and Magnetism Hall have linked Kuaishou Flash The Hanfu Merchant Empowerment Conference, co-organized by business partners, has landed in Puning. Puning E-Commerce Industry Association, Kuaishou Official TeamRepresentativesgathered together with hundreds of Puning local merchants, enterprises and partners to jointly explore new…

As times change, people seem to have formed a set of conventional standards for men's dress code -It should not be too showy, and neat trousers are standard. But in fact, during the Louis XIV period, the dressing system of the royal men was different - they would wear wigs, earrings, and lace costumes, and their sophistication was no less than that of women. In this widely circulated portrait, you can also see Louis XIV wearing high heels. He is even regarded by many as the inventor of high heels because of this portrait. After entering modern times, the Peacock Revolution launched in the 1960s became a watershed in changing men's clothing. During this period, in addition to dark suits, men also have many bright and gorgeous choices. In this revolution of "liberating men's clothing", rock stars have the most profound influence. From the Beatles to David Bowie, when these important singers put on wide collars and wide-leg pants, and when they "armed" themselves with various colors, In other words, it is breaking the traditional boring dress code. David Bowie is a representative among representatives. On the cover of his album "The Man Who Sold The World", David wore a…

BeijingThe next "horse-faced skirt"? Ban Yue Tan reporter Zheng XuejingWhen you think of cheongsam, you may think of the graceful or bright beauties in movies and TV dramas, the brides toasting at weddings, or the lines of encouragement before the college entrance examination. Mothers whose candidates "succeeded". Dignity, grandness, refinement and curves seem to have become synonymous with cheongsam, as if it can only be worn on formal occasions. In fact, under the new Chinese spring breeze, the fashion trend of cheongsam and horse skirt is the same, becoming more and more daily, casual and comfortable. The new Chinese style is very popularDifferent from the past precious fabrics such as silk, today’s cheongsam is more wear-resistant in response to the needs of young people, and is mostly made of Cotton, linen, chiffon, acetate are the main ones, and even strong fabrics such as denim are used. "Fabrics have become affordable and diversified. You can buy one for about 100 yuan. Wearing a cheongsam is no longer a luxury." Chao Yu, a cheongsam enthusiast, said, "It's not that I don't want to use the popular Xiangyun yarn or silk, but I can't. The price is too high, and students pay more…

00:31Chao News Client Reporter Sheng Wei Correspondent Xu Xinli Li YangOn May 19, in the garden on the campus of the No. 1 Primary School in Qujiang District, Quzhou City, several students from Class 6 (3) Students dressed in ancient costumes played in the flower garden. Girl Xu Jiaqi held a round fan and recited a poem she composed, "The sound of books is loud and the sound of music is loud, and the fragrance of flowers is filled with butterflies and birds."Instructor Xu Qingsong gave a thumbs up : "The writing is good, with some artistic conception, but we still have to work hard."53-year-old Xu Qingsong is a teacher at a primary school in Qujiang and a member of the Quzhou Poetry and Couplets Society. "Currently, the school has been identified as the 'Quzhou City Poetry Education Base', and the school has also created poetry development courses. Now a group of talented young poets have emerged in the school."Girl Jiang Hanxin has been watching for a long time Hydrangea flowers in the flowerbed. "I have the inspiration to write about hydrangeas. I will try to compose a poem about hydrangeas when I go back."Xiao Jiang was recognized by Xu…

China Business News (Reporter Yu Jiaxin) Recently, the news that the Hanfu online store "Girl Kayla", which has about 5.53 million fans on Taobao platform, suddenly closed its store and the company was canceled triggered the clothing wholesale industry. and consumer concerns. It is understood that before the incident, the girl Kayla had been "taking goods on credit" for a long time. The sudden closure of the store put suppliers, company employees and consumers collectively in a situation of rights protection. According to reports from some suppliers, the business model of young girl Kayla’s “get the goods first, settle the account later” is not uncommon in the field of online clothing wholesale, and sellers “run away” due to arrears. The supplier did not know that the company had been cancelled"Like everyone else, we are all confused." After learning that the store was suddenly closed, the girl Kai One of La's live broadcasters said on his personal social account. The reason why this news will cause strong shock among the clothing industry and consumers is that before the store was closed, the girl Keira used to be a Taobao five-star Golden Crown store with about 5.53 million fans. Many people in…

The gentle spring breeze cannot bring any coolness, nor can it bring the heat. Spring is like this, blending the coolness of winter and the warmth of summer. However, the further the days go, the more summer tastes become. Nowadays, rows of gorgeous short-sleeved clothes are hung in the clothing stores in shopping malls. Even if you are wearing a long-sleeved jacket, you still feel like summer. If you are still asking which Hanfu franchise brand is better? Why not work with mithworld to unlock unique summer refreshing tips in advance! Summer ice cream is not just for children. Sometimes the unsteady ice cream accidentally touches the white clothes. Don’t worry and feel sad, because the designers of mithworld paint the prints with dreamy colors and embellish them with representative symbols. They capture the sensory elements of childhood and turn them into inspirational imprints with unique summer colors. Don’t underestimate ice cream, it has uneven textures. mithworld uses a representative glue printing process to “paint” the ice cream on breathable and refreshing fabrics, and emboss a three-dimensional texture print, allowing you to enjoy it in the hot weather. Summer is the season of activity where comfort meets sweet-cool personality. Different…