Beijing Men's pajamas are "windy under the armpits". The pockets of men's trousers can hold an umbrella and a bottle of water. There are even white-brand men's clothing specially designed with small round cloths to cover all the time. The washed mark on the flesh said, "I have worn Hanfu for more than 20 years and I have never been cared for so caringly." For a long time, women have been accustomed to the slight discomfort caused by Hanfu, thinking that "the clothes are just like this, and I need to adapt to this discomfort myself." It was not until they started to come into contact with men's clothing that they You know, some worries don’t exist when it comes to men’s clothing. Women who were "backstabbed" started buying men's clothing instead. Text| Rao TongyuEdit| p>Zhang QingsongOperation| Xiao ErlangAfter being "backstabbed" in HanfuIn the wardrobe of Beidiao girl Taozi, there is a pajamas She loved it so much that she has not upgraded it after wearing it for 5 years. It is a piece of men's clothing, made of linen, loose, breathable, and has some ingenious designs: although this men's pajamas are half-sleeved, The armpits are empty. In the sweltering…

With the theme of "Blooming", it continues to write the realm of "flowers" and interprets the charm of "new Chinese style". Recently, JUZUI appeared on the 2025 spring and summer New York Fashion Week stage, using original craftsmanship and techniques to interpret the different postures of Chinese peony and dress up women around the world. JUZUI creative director Wang Tao said that she got inspiration for this season from the flower buds blooming on the branches, and used the budding posture in the silhouette of this season's new products to interpret a unique style. Chinese style relaxation and subtle beauty. The tender peach pink silk organza flower bud silhouette jacket sways in the gentle wind; the straight silhouette of the traditional silk coat has been transformed into trendy flower bud sleeves through the ingenious design of drawstrings. Shirt; denim-style overalls, also in the bud shape, modify the figure. The rich original peony in JUZUI's genes has been deeply explored, and different techniques such as printing, embroidery, bead embroidery, three-dimensional applique, and burnt-out are widely used. Tender peach pink, powder, mountain green, blue, duck egg green and other bright colors with Chinese temperament also project the beauty and variety of flowers…

At about 2 pm Eastern Time on September 10th, the JUZUI 2025 Spring and Summer New York Fashion Week "Blooming" show presented by Taoray Wang, the Chinese treasure designer, was presented to New Yorkers who never like to look happy. He sang "Bravo" that resounded throughout the audience three times, and his sincere love could not be concealed like coughing or love! This is also the highest praise given by New York Fashion Week to Wang Tao and Chinese high-end Hanfu brand JUZUI. September 2014 was Taoray Wang’s first appearance at New York Fashion Week. It was exactly 10 years since the release of this season. Wang Tao can be regarded as the most popular “foreign model worker” in New York Fashion Week. This season, as the creative director of JUZUI, she once again led JUZUI, a high-end Hanfu brand under Anzheng Fashion Group, to the global fashion highland. She showed contemporary Chinese designers to the world with the "blooming" appearance of flowers with Chinese style. , Chinese fashion brands, the true height of China’s fashion industry! Different from the aloofness of most brands launching during New York Fashion Week, the 2025 spring and summer JUZUI show personally directed by…

Caption: The length and width of the top are very close, seriously too small, and not at all the size that the "L" size should be. Source/photo provided by the intervieweeMs. Tang, a citizen, asked "Xinmin Help "The request for help stated that she purchased a FILA brand black short-sleeved shirt on the JD.com App. After the goods arrived the next day, she found that the clothes were seriously too small, so she contacted the merchant to return or exchange the goods. Unexpectedly, no one took the initiative to contact her, and the "timely door-to-door" promised by the merchant was not fulfilled, leaving her "hitting the wall". Ms. Tang couldn’t help but question the platform’s service commitment. "The promised '7-day no-reason return' is a 'blank check' issued to consumers?!"Ms. Tang told reporters that in September this year On the 9th, she spent 394 yuan to buy a black knitted round-neck short-sleeved piece from the "FILA Official Flagship Store" on JD.com App. "My height is close to 1.7 meters, so I specially chose the size '170/88A/L'." Ms. Tang noticed that the web interface specifically stated "Supports 7-day no-reason returns." The next day, Ms. Tang received the express delivery from the platform.…

Jimu News reporter Zhou DanConsumers who like to buy Korean clothing are in luck! On September 13, Yunshang Wuhan International Fashion Center on Hanzheng Street in Wuhan opened a new Korean pavilion - Pavilion A. It is reported that Hall A has a total operating area of ​​10,000 square meters. After six months of investment promotion and business education, it now has nearly 60 Hanfu brands with brand awareness and capabilities. “Before, I worked as a store manager in a store in Hall B of the Korean Pavilion here. I felt that it had settled down to a certain point, so I wanted to try to start my own business again and give myself a chance.” Ke Xiaoping, the manager of the Echo brand in Hall A She is 35 years old. According to her, as early as 2015, she started a wholesale business on Hanzheng Street, but due to various reasons, she suspended her entrepreneurial path in 2018. “From being my own boss, to being a store manager for others, to starting my own business again, I feel that I have experienced a lot and have a deeper understanding of the clothing industry.” Ke Xiaoping said, in Hall B…

With the increasing consumption power of women, the Hanfu market is booming at an unprecedented speed. According to statistics from relevant institutions, the scale of my country's Hanfu industry has exceeded 1.4 trillion yuan in 2023. In terms of e-commerce channels, in the second quarter of 2024, the overall sales of e-commerce Hanfu reached 376 million pieces, and product sales reached 52.955 billion yuan. A total of 5.5965 million new products were launched. This series of growth data not only reflects the diverse and personalized needs and huge market potential of female consumers in the new era, but also inspired the Hanfu brand to actively explore in product promotion, marketing strategies and digital transformation, especially with Innovative integration between e-commerce platforms and service providers. In this context, in May this year, Taobao's six-star service provider, Firebat E-commerce, successfully helped a Taobao mid-to-high-end Hanfu store achieve sales performance by relying on multiple strategies in product introduction, advertising, and store operation and maintenance. The leap has caused heated discussions in the industry. It is reported that with the help of Firebat E-commerce, the store's monthly sales jumped from a fluctuating state to more than 1.38 million yuan, fully demonstrating the comprehensive ability…

Abstract• Help you read the article content quicklyShenzhen Stock Exchange issued a warning letter to Rihe Rongmei Co., Ltd., Chairman Guo Jian and Director Yu Qingtao because the source of funds for Yu Qingtao’s subscription of shares was untrue , information disclosure violations. Rongmei's performance declined, with revenue down 19.13% year-on-year and net profit down 49.28% year-on-year. Abstracts are generated by the platform through intelligent technology Useful On September 10, the official website of the Shenzhen Stock Exchange disclosed a regulatory letter regarding Rihe Rongmei Co., Ltd., Guo Jian, and Yu Qingtao. The supervisory letter shows that according to the China Securities Regulatory Commission’s Jiangsu Securities Regulatory Bureau’s “Decision on Taking Measures to Issue Warning Letters against Rihe Rongmei Co., Ltd., Guo Jian, and Yu Qingtao” ([2024] No. 128) , Yu Qingtao subscribed for 2.8 million shares of the company for 9.324 million yuan in September 2019. The source of funds was a loan from Guo Jian, the actual controller and chairman of the company. The company's disclosure in its prospectus that "the source of funds for shareholder Yu Qingtao's participation in the capital increase is his own and family accumulated funds" is untrue. Public information shows that Yu Qingtao…

BeijingJiem News Reporter| Chen QiruiJiem News Editor | Lou LingqinAmerican high-end designer brand Thom Browne recently opened China's first independent Hanfu store in Nanjing Deji Plaza. Prior to this, it mainly operated full-category stores that mixed men's clothing and Hanfu in China, and had opened independent children's clothing stores or children's clothing pop-up stores in a few shopping malls such as Shanghai International Financial Center and Beijing SKP . Thom Browne was founded in 2003, but it was already 2011 that Hanfu officially became part of the brand's daily operations with a complete product line. Things of the year. The first independent Hanfu store opened in New York in 2017. In the same year, the Hanfu show was brought to Paris Fashion Week for the first time. In recent years, this type of store has been expanded to London and Milan. The opening of the Hanfu store in Nanjing Deji Plaza is also a microcosm of Thom Browne's recent further expansion in the Chinese market. In August, it opened new stores in Kunming Plaza 66, Beijing Palace Central and Chengdu Taikoo Li. The store in Chengdu Taikoo Li is positioned as a global flagship store. For Thom Browne, which has…

Beijing Yinman is a Hanfu brand that has grown and developed with the help of Internet retail. It once won the 2013Tmall Double11 Hanfu sales champion. On that day, Inman’s sales reached 1.26100 million yuan, the entire TmallGMV(Total Transaction) However350Billion. That night, Inman founder Fang Jianhua and Alibaba helmsmen Jack Ma and Zhang Yong (Xiaoyaozi) were connected to witness the rising number. The following year, Yinman, as the only representative case of Hanfu brand, was included in AlibabaIPO's prospectus. After more than eight years,2022Year618On the eve of the eve, Fang Jianhua published an article——"This year618″Lie flat", no longer playing". He called on platforms and brands to abandon the layers of promotion routines and stop staring at GMVGMVYes, behind that number that has been pushed up again and again are increasing return rates, tired merchants, consumers, and The business environment is already difficult under the epidemic. In the past ten years or so, the Hanfu track has been changing. It is a battleground for e-commerce platforms, and it was also a fertile ground for Internet brands to create wealth; in the era of vassal rule of live broadcast e-commerce, Hanfu has supported the original ambitions of Wei Ya and Xue Li.…

"Our advantage is our professionalism in clothing management, and the quality of our goods is absolutely guaranteed." The anchor "Landlord", who has accumulated 850,000 fans in less than half a year after joining Kuaishou, put it bluntly that Hangzhou's industry has been growing this year The reasons why merchants can quickly start and rise strongly on Kuaishou e-commerce. In recent years, "women's marketing" has become a new consumer trend, and with the awakening of "her consciousness", a new consumption pattern for female consumer groups has gradually formed. The "Hangzhou Industrial Belt Hanfu" merchants are backed by Hangzhou's traditional clothing industry belt, which has strong production and design capabilities, has taken advantage of Kuaishou e-commerce to achieve explosive growth in sales in the short term based on users' new consumption habits. In fact, Hangzhou has inherent advantages in the garment industry and industry development with its thousands of years of historical and cultural accumulation and unique geographical location. On the basis of taking the lead in strengthening the "Hangzhou Hanfu Industrial Belt", Hangzhou plans to build a globally influential Hangzhou goods network distribution and wholesale system within a few years, and Kuaishou e-commerce has opened a new window for the "Hangzhou…

Source: Times Weekly Rongmei Co., Ltd. is sprinting to become the first A-share Hanfu stock in Taobao. Recently, the GEM IPO of Taobao brand Hanfu Rongmei Co., Ltd. According to the prospectus, Rongmei Co., Ltd. plans to raise 601 million yuan in funds, which will be used for the construction of a modern manufacturing service industry base, design and R&D center construction, information construction, and exhibition center construction. Previously, Rongmei Shares underwent three rounds of inquiries from the Shenzhen Stock Exchange, covering the company’s R&D and design status, production model, gross profit margin, litigation penalties, etc., and even included specific issues on whether there was fraud during the transaction process. In fact, after years of development, Rongmei Co., Ltd., which specializes in Internet Hanfu, still cannot get rid of the doubt that sales channels are too concentrated. On the eve of its listing, it was even involved in the controversy of product failure and design infringement. Whether Rongmei Co., Ltd. can deliver satisfactory results in its future development remains to be tested. On April 28, in response to the meeting and related development issues, a reporter from Times Weekly contacted Rongmei Shares and sent an interview letter. As of the…

You gave up your hair style, deleted the non-mainstream photos in your photo album, and put an end to the idea of ​​becoming a black man. You thought you could escape from the Internet, but you didn’t expect a comment from three years ago. Saying it will send you into an abyss of embarrassment. You must understand that there is a reason why your QQ space and Moments have changed from non-mainstream copywriting to the current department’s forwarding tasks. Everyone grows up, including you and me. Born in the prehistoric era of the Internet, Xinxin young people have already seen strong winds and waves, and have the courage to conquer mountains and the spirit of flexibility and flexibility. If classical literature were compared to the circle of friends of contemporary adults, it would be as pale as medieval chivalric novels. The QQ space created by those born in the 1990s and 2000s is a masterpiece of magical realism. There are many things in this world that look easy but are difficult to do. For example, how to play with mobile phones in front of parents and teachers, such as breaking open the iron railings of the school in front of…

New clothes at the end of the year. As a Wuxi Hanfu merchant that has risen rapidly on the Pinduoduo platform, Qin Tao has become increasingly busy recently. "At the end of the year, orders have increased dramatically. Live streaming, stocking, packaging, customer service... I am busy until late at night every day, and continue the next day." Qin Tao came into contact with Pinduoduo not long ago, but the speed of volume greatly exceeded his expectations. His store mainly sells woolen coats produced locally in Wuxi and adopts the "factory direct sales" model. Due to the high quality and cost-effectiveness of the products, the store quickly accumulated nearly 70,000 loyal fans and achieved monthly sales in just 4 months after opening the store. Breaking one million yuan. After five years as a soldier and six years as a criminal police officer, Qin Tao chose to retire from the army and change his career in 2011 in order to end the 11-year separation from his lover. After that, I spent 9 years working hard in e-commerce. From the age of 18 to 38, 20 years have suddenly passed. From a tough guy to a Hanfu businessman, the biggest keyword in…

Look at business with a perspective. Super views, cutting-edge observations from new business practitioners. Text | Special Observer Duan Mingjie Editor | Cui Yandong Special Observer Duan MingjieWhen middle-aged and elderly clothing was still stereotyped as cheap, ugly and gaudy in the eyes of many people, when many clothing brands were still hesitant to enter the field of middle-aged and elderly people, in fact, there were already A large number of companies are making a lot of money. There are not only a large number of mid-to-low-end “grandma clothes” that are common on mainstream e-commerce platforms, but also a number of brands that have seized the dividends of social platforms such as WeChat and Kuaishou, and have quickly established nationwide coverage on WeChat. The online distribution agency team brings Hanfu to middle-aged and elderly women in lower-tier cities that are in sync with first-tier cities. Or through live streaming, high-end fabrics such as mulberry silk and cashmere can be sold to middle-aged and elderly women who value the quality of fabrics at factory prices that are much lower than counter prices. If the above-mentioned brands are still small in scale and not considered mainstream, then a group of Hanfu brands…

Girls wearing men's clothing is nothing new. It may be that I "randomly found some men's clothes to put on." But when singles go shopping, they go to the men’s clothing section of the same brand to buy, usually for themselves. Ask them why. The answers are generally: "It looks good", "It's practical", "It's the same price, but the size is a few times larger. It's great to wear as an oversize (large size)!"What are the differences between men's clothing? What about the less obvious differences that lead people to make unconventional consumption decisions? Only those who have worn clothes of the opposite sex will know the following differences. 口BagWriter Lucy Rycroft-Smith tried wearing only men's clothes for a month, and the first thing she noticed was the pockets difference. We need to talk about pockets. The clothes I'm wearing now have bountiful, multifaceted, capacious pockets. I have nine of them today. I counted them. On a typical day of wearing womenswear, I have NONE.I have to talk about pockets. The men's clothing I wear now has a lot of pockets on every side, and they are all oversized and very versatile. The one I'm wearing today has 9 pockets,…

Hello everyone, this is the Anti-Personality Club. Everyone is a unique individual. Life has its own trajectory. There is no personality in life, and we don’t want to be labeled, let alone be arranged to develop according to a certain reference coordinate system. Abandon stereotypes and show different attitudes. We discuss all topics together, and the conclusions vary from person to person. We discussed age and savings, as well as male sterilization, Real and fake socialites, rich tutors and no consumerism, in this issue we will talk about men wearing Hanfu. Article | 月MiEdit | 金卌Hair removal, makeup, wigs, and jewelry... In addition to these external efforts, men wearing Hanfu are also burdened with society's gender stereotypes. What stories have they experienced wearing Hanfu, and what conflicts and reconciliations have they had with society and their families? Has there been any cognitive transformation? The Anti-Personality Club found three men wearing Hanfu this time and wanted to chat. Their stories. As an "old 2D person", I have been fond of 2D and various derivative cultures since I was very young. . In the circles I’m in contact with, the trend of wearing Hanfu has always been strong. Up owners who follow…

ShandongOriginal title: I can fit into children’s clothes, but I can’t fit into the same size of Hanfu“Are adult Hanfu sizes getting smaller and smaller? "?!" Ms. Wang from Heping District, Tianjin recently went to the mall to buy clothes and couldn't help but wonder - she took a fancy to a T-shirt and ordered one in size M (size 160) according to her figure. I tried to put it on, but found that I couldn’t put it on at all. She has encountered similar situations many times. She used to wear M size, but in the past two years, M size Hanfu seemed to be getting smaller and smaller. She once suspected that she was too fat and needed to lose weight. , quite anxious, but in fact my body shape and weight have not changed much in the past few years. “Once, I tried on my child’s size 160 T-shirt, and it was no problem at all. The size M T-shirt I bought a few years ago can also be worn.” Ms. Wang told " According to a reporter from Rule of Law Daily, many female friends around me have also discovered this phenomenon. Some netizens complained that…

China Business Daily (Reporter Yu Jiaxin) "There is a lot of reluctance and a lot of thinking. Closing the store is really a helpless move and a decision made after difficult choices." Recently, there are more than 40 owners. "The Bubble", a Taobao Hanfu store with thousands of fans, issued a store closure notice, stating that the store has entered the clearance phase. The "LOSVLUE" store with 550,000 Taobao fans also announced its decision to close the store on social media platforms a few days ago. According to incomplete statistics, dozens of Hanfu online stores have been closed since this year, including many "Crown" stores with hundreds of thousands or even millions of fans. Why is Hanfu e-commerce, once regarded as a "blue ocean for entrepreneurship," becoming more and more difficult to do business? "Golden Crown" and "Blue Crown" can't hold on anymore"After 7 years of business, we decided to close the store." July 21, " "Sink into Deep Blue LOSVLUE" Taobao store owner posted on his personal social account related content about the upcoming store closure, and said that there are only more than 30 styles of clothing for sale in the store, and currently all have clearance discounts…

(Text/Wang Li Editor/Xu Zhe) Recently, AIVEI, a brand of Xinhe Co., Ltd., has attracted widespread attention due to the issue of advertising spokesperson. The cause of the incident was that an advertisement for the brand shot by Taiwanese artist Xiao S (Xu Xidi)'s second daughter, Xu Shaoen, was displayed outdoors on Beichengtian Street in Longhu, Chongqing. However, due to the controversy over Xu Shaoen's previous remarks on social media, it was boycotted by some netizens. The picture comes from the InternetAfter the billboard was displayed, Chongqing citizens took quick action. Some citizens even called the complaint hotline to express their dissatisfaction and resistance to Xu Shaoen's billboard to the relevant departments. It is reported that Xu Shaoen appeared as a mature woman in a huge advertisement placed in Chongqing’s business district, which was seriously inconsistent with her actual age (she was 15 or 16 years old at the time). This image is considered by some citizens to be too mature, not suitable for minors, and may have a negative impact on teenagers. Some netizens also criticized that the position of Xiao S and his family on cross-strait issues has always been controversial. As a family member of an artist whose…

On July 17, the "MISS BUCCI" brand authorization ceremony jointly sponsored by COSA International Brand Management (Shenzhen) Co., Ltd. and MISS BUCCI Brand Management (Shenzhen) Co., Ltd. was held in Shenzhen. At the event, Cosa International Brand Management (Shenzhen) Co., Ltd. granted the management authority of the French light luxury Hanfu brand "MISS BUCCI" to Miss BUCCI Brand Management (Shenzhen) Co., Ltd. Subsequently, the two parties jointly signed a brand management cooperation agreement. MISS BUCCI is a light luxury Hanfu brand from France. It is affiliated to Miss BUCCI Brand Management (Shenzhen) Co., Ltd., and its creative research and development are all completed in Paris, France. MISS BUCCI always adheres to the design concept of "fashion", "comfort" and minimalism, focusing on providing high-quality services and products for Kochi women, mainly selling cashmere products, fashionable Hanfu, etc.