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In Shandong, China, the monthly sales of Hanfu horse-face skirts reach 300 million yuan
01. Horse-faced skirts were "exploded" to beat workers Recently, deliberately wearing ugly clothes to work has become a new type of performance art for workers to fight against work. They wear cotton socks with high heels, down jackets with pajamas, and then go out without washing their hair or face. 25-year-old Fu Chen is one of those who wear ugly clothes to work. Since she clocks in at eight in the morning, when she opens her eyes every day, in order to save time, she will continue to pick up the clothes she wore the day before and put them on again. "My standard outfit is a black down jacket and light gray sports pants, which I usually wear for a week." It wasn't until the Women's Day a few days ago that the company held a Hanfu-themed event, which stipulated that Hanfu must be worn to participate. Fu Chen hurriedly bought a popular horse-faced skirt and reluctantly took off the gray dress that almost stuck to his legs. Sweatpants. Unexpectedly, this black horse-faced skirt made Fu Chen, who had always been unknown in the workplace, receive a lot of compliments. A colleague directly praised her for being "different" than… -
Astonished by the Chinese-style Hanfu horse-face skirt
The fashion circle has a very large selection flexibility, and the aesthetic span of each item is also very far. Even retro-designed clothing can show a modern urban dressing temperament in our daily wear. We The “horse face skirt” I want to introduce is the protagonist of today’s recommended fashion items. China has 5,000 years of traditional culture, which has given birth to aesthetics that span a long river of time. Each period of history is actually represented by typical clothing. Today we need to introduce to you the horse-faced skirt, which is the main item for women in ancient China. One of the skirt styles. 1. How much do you know about the design advantages of horse-faced skirts? [Typical ancient skirt, how to wear modern clothes] ①Four skirt doors are combined into one piece The most classic ancient horse-faced skirt is actually very detailed in design, especially the skirt. It has four skirt doors, which are overlapped in pairs and fixed with a pure cotton silk belt. In order to make it easier for modern women to wear, the four skirt doors are combined into one piece, making it more convenient to wear. It can directly replace… -
At Jin Temple, a Song Dynasty lady in Hanfu horse-face skirt appeared, surprising everyone
"Look, the horse-faced skirt that person is wearing is very nice." "The horse-faced skirt that the girl is wearing has a bird statue on it." "They should have made this horse-faced skirt themselves."...Tourists from Beijing When he saw our horse-faced skirt, he told his six companions: "Quickly take a photo of this horse-faced skirt, follow the attractions on this horse-faced skirt to visit, and check out the delicious food on it." In the New Year of the Year of the Dragon, a fashion storm about horse-faced skirts is sweeping across. Classical and modern styles intertwine in the streets and alleys to create a unique style. As if overnight, the horse-faced skirt awakened from its dusty history. Therefore, we plan to do a special issue on the integration of horse-faced skirts and Shanxi culture. Who knows, it is this idea that puts us on a path of "resurrection". Wear a homemade horse-faced skirt and have a dialogue between the past and the present Journalists who don’t want to be tailors are not good photographers When the team discussed the plan, each member had already positioned themselves as a tailor, thinking that it would be cool to make a horse-faced skirt belonging… -
The Hanfu horse-face skirt is currently in vogue. Are you attracted to it
In December 2023, the horse-faced skirt, one of the standard features of Hanfu, was rated as one of Taobao's top ten products of the year, and also became a popular "New Year's shirt" during the 2024 Spring Festival. Many consumers' initial recognition of horse-faced skirts may come from the "horse-faced skirt incident" two years ago, from celebrities carrying goods, or from social media promotion, but no matter what, horse-faced skirts are very popular. , and whether the Hanfu represented by this skirt is about to usher in great wealth is worthy of our attention. 01 The Origin of Chinese Clothing: The Horse-faced Skirt Broken by Accident In this Spring Festival of the Year of the Dragon, you must have seen many people wearing a dignified and gorgeous pleated skirt on the streets and tourist attractions. In this year’s three-piece New Year’s suit of “buying new clothes, getting a manicure, and perming your hair”, horse-faced skirts suddenly emerged and became many people’s “New Year’s shirts” and also became the number one item in many people’s wardrobes. A piece of Hanfu. According to Taobao data, during the Double 11 period in 2023 alone, Taobao sold more than 730,000 horse-faced skirts, which could… -
During spring, the streets are filled with people wearing Hanfu horse-face skirts
As early as the Spring Festival, trendy people in the fashion circle have already started to create new styles for the spring. Attentive sisters must have discovered that among various fashionable outfits, skirts such as "horse face skirts" stand out and often occupy the focus of passers-by unconsciously, whether they are paired with a shirt or a small fragrant jacket. They all look very fashionable and good-looking. As the appearance rate of "horse-faced skirt" continues to increase, the corresponding wearing methods are also constantly optimized. A top or jacket that seems to be worn casually actually contains a lot of skills. A reminder for sisters who plan to buy a "horse face skirt" or those who have already bought it but don't know how to match it. The correct way to combine the "horse face skirt" is here: 1. "Horse face skirt" shape, a mixed interpretation of national style and fashion What is a "horse-faced skirt"? "Horse face skirt" can also be called "horse face pleated skirt", which was mainly popular in the Ming and Qing Dynasties. Because of its long skirt and unique Chinese texture patterns, it is now used by many people to create Chinese-style looks. Especially some… -
What kind of Hanfu did people wear during the Song Dynasty
Clothing is a material expression of the culture of the times. As two adjacent dynasties, the Tang and Song dynasties had very different clothing styles. The humanities and arts developed under the political background of "emphasis on literature and suppression of martial arts" had a very important impact on the changes in clothing. The clothing in the Song Dynasty had a very obvious trend of simplicity, pragmatism, elegance and advocating nature. 褙子: It is the most distinctive costume of the Song Dynasty. It is usually worn in the living room. We can see it in Zhifu. It is developed from the previous half-arm and mid-single forms. The trousers are not only suitable for women to wear. With the continuous evolution and development, they have become a kind of clothing that can be worn by both men and women, regardless of high or low, regardless of culture and martial arts, and by both the government and the public. "History of the Song Dynasty·Yu Fu Zhi" says: Huachai Zhaiyi is a formal dress, and the back is for daily wear." Queens and ladies also wear it in informal occasions. Reason for recommendation: comfortable and decent, the most cost-effective item. Skirt: Skirts in… -
Hanfu, a traditional Chinese cultural attire
Hanfu, the full name of "Han nationality traditional clothing", was created during the more than 4,000 years from the accession of the Yellow Emperor to the late Ming Dynasty (the middle of the 17th century AD), centered on Chinese etiquette culture, through the admiration of Zhou rites and the laws of heaven and earth through successive Han dynasties. The ceremonial dress system formed. Hanfu carries China’s outstanding craftsmanship and aesthetics such as dyeing, weaving and embroidery. The history of Hanfu is the history of the development of Han nationality clothing, and its history has a long history. The history of Hanfu can be traced back to ancient times, around 3000 BC. At first, people used woven linen to make clothes. Later, silkworm breeding and silk spinning were invented, and clothes and clothing gradually became complete. In the Huangdi era, crowns appeared and the clothing system gradually took shape. After the Xia and Shang Dynasties, the crown service system was initially established, and gradually became complete during the Western Zhou Dynasty. In the late Zhou Dynasty, due to the rapid changes in politics, economy, ideology and culture, the clothes and customs of the princely states began to be obviously different, and… -
The horse-face skirt becomes the top trend in the Hanfu community
The sewing machine is "smoke"! Recently, Caoxian, the "center of the universe", has once again made an appearance because of Hanfu, especially the horse-faced skirt, which has become the top Hanfu trend on social platforms. "Orders are pouring in in 2023, and the goods are sold out immediately." Liu Shenfeng, the person in charge of Caoxian Time Travel Datang Huafu, told China Business News. He said that 2023 will be the fastest growing year since the company was founded, and Hanfu's sales have increased tenfold compared to 2022. Data from the Cao County E-commerce Service Center shows that during this year’s Spring Festival, sales of clothing for the Year of the Dragon, mainly horse-faced skirts, exceeded 300 million yuan. iiMedia Research estimates that the market size is expected to reach 24.18 billion yuan in 2027. From the perspective of practitioners, the popularity of Hanfu in recent years has not only promoted the development of the industry, but also spawned new business formats, such as Hanfu experience hotels and so on. As it develops, Hanfu also faces challenges including rising raw materials, homogeneous competition, and high return rates. Hanfu sales doubled Data from multiple e-commerce platforms show that sales of Hanfu… -
The reason why the Hanfu horse-face skirt sells 300 million copies is what
The "new Chinese style" horse-faced skirt can be regarded as the latest trend. It is the "shirt" worn by celebrities in street photography and shows. It is a hot search as soon as it is worn, and it has become a topic and popularity. It is the most beautiful scenery in spring. The elderly, mushrooms, and children all wear their own horse-faced skirts. It collides with spring; it is also popular on social platforms. Fashion and travel bloggers take horse-faced skirts to check-in all over the world, reproducing the elegance and charm of oriental Chinese clothing; and, wearing horse-faced skirts to check-in and take photos People can see it everywhere, which also proves the popularity of horse-faced skirts from another direction. Picture source Xiaohongshu From being a niche to being popular now, why is the new Chinese style represented by the horse-faced skirt so popular? Today, let’s talk. 01. How popular is the new top horse-faced skirt? Whether a phenomenon or a behavior is really popular can be easily judged from the data on major social media. How popular is the horse-faced skirt, which is said to be the new top trend, on major social media? On Weibo, there are… -
Half of the entertainment circle in China is wearing Hanfu horse-face skirts
In recent years, Chinese style has become more and more popular, especially in the fashion circle, where many Chinese clothes are praised by more and more celebrities and fashion bloggers. From ancient traditional clothing, horse-faced skirts, to modern Chinese-style outfits, they are constantly subverting people's aesthetics and becoming a new fashion in the entertainment industry. Horse-faced skirt is one of the representatives of traditional clothing. Its charm lies in its rich layering and beautiful lines. A variety of colors and patterns are used on the skirt to make the skirt more layered and three-dimensional, showing the unique elegance and temperament of women. [First] Let’s explore the charm of horse-faced skirts, which are worn by celebrities at home and abroad >>>Get to know the horse-faced skirt The horse-faced skirt is composed of a horse face and pleats. It is one of the main skirt styles for women in ancient China. The skirt part of the skirt extends to both sides, resembling the facial contours of two flying birds or a horse, so it was given this name. . Since the horse-face skirt requires extremely exquisite craftsmanship, the choice of fabric is also very particular. Silk and other noble fabrics are usually… -
Why are there more and more girls wearing Hanfu horse-face skirts
The horse-faced skirt can be called “the first skirt in spring”. Previously, #400 college students returned to Caoxian town to sell horse-faced skirts# became a hot search topic. As one of China's major Hanfu production bases, Cao County in Heze City, Shandong Province, has ushered in a "tremendous wealth" with the popularity of horse-faced skirts this year. According to reports, starting from the year before, as of February this year, the sales of the Year of the Dragon New Year greeting clothes mainly produced in Caoxian County have exceeded 300 million yuan. A Hanfu horse-faced skirt merchant in Cao County said that offline sales increased dozens of times during the Chinese New Year, and a single online live broadcast account could also have an average daily sales of 200,000. After the Spring Festival, the popularity of horse-faced skirts has not diminished, and it has become a fashionable item for many people’s daily shopping and commuting. Picture source: Tu Chong Creative So, how did the horse-face skirt become so popular? Why is the horse-faced skirt “out of the circle” among so many styles of Hanfu? How did Caoxian County catch this "vast wealth"? The particularity of horse-faced skirt First of all,… -
Essential items for getting into Hanfu
Hanfu is the traditional clothing of the Han nation. Also known as attire, clothes, and Chinese clothing. Hanfu is the embodiment of China's "land of clothes", "land of etiquette" and "splendid China". It carries China's outstanding craftsmanship and aesthetics such as dyeing, weaving and embroidery, and inherits more than 30 Chinese intangible cultural heritages and protected Chinese arts and crafts. . As a representative of Chinese civilization, it has various styles and rich connotations. Today I will show you some of the main styles of Hanfu! Ruqun (ru qun) Ruqun is a type of Hanfu. The short jacket worn on the upper body and the skirt worn on the lower body are collectively called the Ruqun. It is a typical "top and lower skirt" clothing system. A short jacket or shirt, called "Ru", usually no longer than the knee, a long tight skirt, a shawl, and half arms. Ruqun appeared in the Warring States Period and rose in the Wei, Jin, Southern and Northern Dynasties. This style shows the elegance and graceful beauty of ancient women. Qu Ju(qu ju) Curved train, this is a style of Hanfu, characterized by "continued gusset hook edge", that is, there is a curved train… -
Why do girls make up more than 70% of participants in Hanfu events
In today's society, Hanfu culture is increasingly prosperous and has become a unique cultural phenomenon and social trend. In various Hanfu activities, Hanfu exhibitions and promotions, a phenomenon that attracts attention is that female participants often account for more than 70%, while male participants are relatively few. This phenomenon has triggered an in-depth discussion of diverse issues such as gender differences and cultural acceptance, aesthetic preferences, and social role positioning. First of all, from the perspective of aesthetics and clothing attributes, Hanfu, with its elegant, gorgeous and soft lines, exactly meets women’s aesthetic needs and expectations for clothing. The design details of Hanfu are complex and exquisite, and the colors are rich and diverse, and each set of Hanfu seems to carry a historical story. This poetic art form has undoubtedly attracted the attention of the female community. In traditional concepts, women's pursuit and expression of beauty are usually more direct and delicate, which also makes them more willing to use Hanfu as a way to express their own aesthetics. Secondly, the revival of Hanfu culture has largely benefited from the communication power of social media, especially on platforms with mostly young female users, such as Douyin, Weibo, Xiaohongshu, etc.,… -
What are the different styles of Chinese Hanfu
Hanfu is mainly composed of clothes, skirts, trousers, robes, and hakama. The development of national costumes to the present day has no distinction between classes and dynasties. ☞Middle coat☜ The general term for Hanfu shirts, also known as "lining", is worn between underwear and outer clothing. Specifically, there are middle shirts, middle trousers, middle skirts, and middle singles, which play the role of body protection, warmth, and plastic surgery. Mainly white, but can also be other plain colors. Middle coat (women) Middle coat (men) ☞Rurt☜ Ruqun is a type of Hanfu that appeared in the Warring States Period and rose in the Wei, Jin, Southern and Northern Dynasties. The short coat worn on the upper body and the skirt tied on the lower body are collectively called the skirt, which is a typical "top and lower skirt" clothing system. The top is called "ru" and is shorter in length, generally no longer than the knee. The lower body is called "skirt". "Ruqun" is actually the collective name of two types of clothing. l Depending on the collar, it is divided into cross-collar underskirts and double-breasted (straight collar) underskirts. l According to the waist height of the skirt, it is divided… -
Take you to understand the square-necked Hanfu Ruqun
With the continuous development of Hanfu culture, everyone's understanding of Hanfu is also increasing. In the development process of Hanfu, many styles of Hanfu have naturally appeared. When people wear it every day, the most common Hanfu is naturally the skirt or skirt! Among the forms of underskirts, there is also a type of clothing such as underskirts with flat collars and half arms. So, do you know what a flat collar half-arm skirt is? Have you ever worn this type of Hanfu? Today, let’s take a look at this issue with everyone! Tan collar, also known as U collar, is a short coat and one of the half-arms of Hanfu. When it comes to Tan Ling Half Arm, everyone will probably think of the Tang Dynasty. In fact, in the Wei and Jin Dynasties, there were also costumes like half-arms! However, with the subsequent development, the tan collar became a characteristic costume of the Tang Dynasty, and it was very popular among the court and the common people. Although the most popular clothing in the Tang Dynasty was the chest-length skirt, the flat collar can also be said to be a "fashionable product" of the Tang Dynasty. The collar… -
Why is it said that Ming-style Hanfu is more expensive than Ruqun
As a traditional costume of the Han nationality, Hanfu has attracted more and more attention with the revival of traditional culture in recent years, and it once became popular. In recent years, when we go out for outings, we can always see fairies among the green leaves. Many fairies have put on beautiful Hanfu. However, people know very little about Hanfu, and they do not understand the concept of "Hanfu" itself. They also lack understanding of the name of the structure of Hanfu, let alone the cultural connotation behind it. Although we are not familiar with the origin of Hanfu, it does not prevent us from understanding the "beauty" of Hanfu. In fact, the development of Hanfu is inseparable from the second dimension. Most of the Hanfu craze we have today is worn by young people in their teens and twenties. They are all trying to catch up with fashion and regard it as an aesthetic trend to pursue. , however, Hanfu is not a simple costume. Hanfu is naturally different from the dresses we wear now. As Hanfu has developed over thousands of years, its design, tailoring, and pattern making have been improved. We will not introduce it here.… -
Wearing Hanfu Ruqun was unexpectedly mistaken for being Japanese
This is a common topic in the Hanfu industry. The author has also worn traditional clothing, and is full of expectations and imagination for the future of the Hanfu movement. Today, when I saw my friend dressed in Hanfu, playing guzheng music, and being praised by the audience, I couldn't help but feel a little stirred in my heart. Some people say: The Hanfu movement is going against the current, forcibly restoring something that has long since died. It is feudalism and a retrogression of ideas. This is a point that must be acknowledged and faced squarely. Excessive publicity is a nationalist and abnormal phenomenon. There are not a few people who have such thoughts. If a person wears Hanfu and walks on the street, he will even be labeled as "grandstanding", "attracting attention", "alternative", etc. A Hanfu enthusiast said: She has been criticized by pedestrians in many places. She gave an example: "One time I was called Japanese when I was wearing an undershirt with the collar turned to the right." I feel very sad that we really know so little about traditional clothing culture that we have unconsciously "thrown" it into the arms of neighboring countries. One thing… -
People in the Song Dynasty wore Hanfu
Clothing is a material expression of the culture of the times. As two adjacent dynasties, the Tang and Song dynasties had very different clothing styles. The humanities and arts developed under the political background of "emphasis on literature and suppression of martial arts" had a very important impact on the changes in clothing. The clothing in the Song Dynasty had a very obvious trend of simplicity, pragmatism, elegance and advocating nature. Today we will take stock of some classic styles of Song Dynasty clothing. Song Dynasty women's clothing 褙子: It is the most distinctive costume of the Song Dynasty. It is usually worn in the living room. We can see it in Zhifu. It is developed from the previous half-arm and mid-single forms. It is also said that kuzi developed from the attire of maids. The important basis for this statement is that this kind of clothing has the function of "convenient and beneficial to the body". The style of the turban is characterized by the length of the garment reaching below the knees or directly to the feet, and the left and right armpits are sewn together with fabric at the front and back, making it flexible and not… -
Enumerating the millennia-old tradition of Ruqun in Hanfu
"When I sit, my belt lingers in the grass, and when I walk, my skirt sweeps away plum blossoms." "My skirt drags six pictures of the water of the Xiangjiang River, and a section of Wushan clouds towers over my temples."... These beautiful poems cannot describe the softness and beauty of Chinese daughters. Among them, the skirts they wear perfectly set off their elegant and quiet temperament. So, what kind of charm does Chinese clothing, the skirt in the Hanfu system, have that can last through thousands of years and become a classic style in our Chinese history? This article counts the underskirts of each dynasty, trying to sort out the relatively stable shapes among them, and see what the traditional "tong" is in our Hanfu system, and what the "zong" is that never changes away from its origin. 1. Pre-Qin Period "Ruqun" and "clothes" are relatively similar, but there are still differences between them and need to be discussed separately. Of course, this difference does not mean that they correspond to "women's clothing" and "men's clothing" respectively, but refers to the differences in tailoring and cultural connotation. To make a simple analogy, "skirt" and "clothes" are like two branches… -
64-year-old Ni Ping reaches new heights of beauty in Hanfu attire
Wearing Hanfu, Ni Ping seems to be dreaming back to the prosperous palace days of thousands of years ago. As a celebrity with rich hosting experience, Ni Ping made a stunning appearance in Hanfu, which was really eye-catching. The traditional Hanfu has taken on a new lease of life on her body. The beauty of Hanfu is the perfect fusion of tradition and modernity. As a traditional Chinese costume, Hanfu has experienced thousands of years of evolution. It has both elegant ancient style and modern fashion. And Ni Ping wears Hanfu, which perfectly blends tradition and modernity. With her transcendent temperament, she shows the unique charm of the beauty of Hanfu in contemporary times, making people feel like they are in the beautiful time of the past and present. The turquoise skirt shows a dignified temperament, and Ni Ping looks like a girl in a painting wearing Hanfu. This turquoise skirt is both solemn and elegant. Ni Ping is dressed in a green Hanfu, as if she is a fairy who stepped out of an ancient painting. Her slim figure makes people involuntarily admire the beauty of Hanfu and its perfect fit with Ni Ping. Ni Ping is wearing Hanfu,…