Live streaming e-commerce is bringing Caoxian Hanfu to a broader marketMaybe you don’t have a horse-faced skirt in your wardrobe, but you must have heard how popular horse-faced skirts are. Data from the "Douyin E-commerce Women's Consumption Trend Data Report" show that in the past year, the number of orders for horse-faced skirts purchased by female users on Douyin e-commerce increased by 841% year-on-year. Since the beginning of this year, Caoxian County, Shandong Province, a place known as "China's largest Hanfu production base", has sold more than 300 million yuan of New Year's Eve clothing, mainly horse-faced skirts, during the Spring Festival. Online sales of face skirts approach 900 million yuan. "Horse-faced skirts have become a hot-selling New Year's shirt", "Caoxian County has sold 300 million horse-faced skirts and the supply is still in short supply", "400 college students returned to Caoxian County to sell horse-faced skirts" and other hot searches. These are The topic is like a whirlwind, sweeping the entire online world. Under this trend, many people want to go to the scene to find out. Caoxian Railway StationA person who "missed the business opportunity"The first stop to Caoxian is Shandong Jizhi Life Technology Industrial Park. This is…

Beijing Xiu Yuchen/PhotographedOn April 20, the "Haidian Town + U·Discover the Beauty of Three Mountains and Five Gardens" Hanfu Cultural Festival kicked off brilliantly, bringing an unforgettable national experience to the people in the area. Wind experience. With the melodious music of the guzheng classic "Jianchang Moon", the Hanfu Culture Festival was officially launched. At the scene, the audience seemed to have traveled through time and space, witnessing the Chinese fashion show of gentle Hanfu and heroic Hanfu and horse-faced skirts. The bamboo flute solo "Floating Light" is even more fascinating, with every note telling the deep affection of the ancients. In addition to traditional cultural performances, this event also carefully designed Hanfu experience and "Six Arts and Eight Elegance" cultural experience activities. Participants can not only wear exquisite traditional costumes made in various dynasties, but also experience the elegant life of the ancients, such as The three-mountain-five-garden poetry meeting included pot throwing, calligraphy, incense tea tasting, and fan making, etc. Participants seemed to have traveled through time and space and returned to the land of etiquette with fluttering robes, expressing their respect for traditional Chinese culture. “It’s my first time to try making dried flower fan. It’s really fun…

Chao News Client Correspondent Zhong YiranIn order to let children intuitively feel the beauty of Chinese clothing, take root in cultural blood, inherit cultural essence, and demonstrate cultural confidence, a few days ago, Putuo Primary School in Zhoushan City held an "Ancient Rhythm "Nice Clothes" costume show event. Teachers and students are dressed in colorful clothes, as if they are coming from a historical scroll. In ancient poems, "When you are combing your hair at the window, you are applying yellow flowers to the mirror", "New posts are embroidered with ruffles, and there are golden partridges in pairs". Suddenly there was a picture. Chinese clothing shines with brilliance. I hope our children can confidently display the beauty of Hanfu and inherit the essence of culture no matter where they are in the future. "Please indicate the source when reprinting"

Chao News Client Correspondent Wang Wei Reporter Tang XinyiThe Hangzhou Canal is a good place for a spring outing. Recently, a group of "ancient people" wearing Hanfu and hairpins made in the Song Dynasty appeared by the canal. Their beautiful and unique Chinese style attracted tourists to watch, especially a man with hairpins, which attracted a lot of attention. . He is the initiator of this event, the founder of the "Twelve Creative Groups" and the blogger of Xiaohongshu Chinese style "@国CrazyWenruyu". Having been involved in Hanfu for three or four years, he said that he has experienced a lot from being an ordinary Hanfu enthusiast to becoming a mature Hanfu restoration researcher and event organizer. "We organized it through the online platform. Due to the rise of national style, Hanfu has gradually become something that young people generally know and understand, but the number of people who really know about restoring Hanfu is still limited. So I thought of starting this group to let everyone know more about it. Understand our own national costumes. I am the image seller, and other friends perform their own duties. Some are responsible for appearing on camera, some are responsible for reviewing information…

[Yibang Power News]Hanfu is really popular. Unconsciously, boys and girls wearing Hanfu no longer arouse comments when they appear on buses and subways in big cities. On the way outing in spring, girls in ancient costumes and martial arts boys who look like they came out of TV series can be seen everywhere. In fashionable cultural and creative activities, the ancient Hanfu catwalk has become a reserved item. Hanfu joins hands with Generation Z to rise together with the national trend. The wind picked up and a track was forming. There is a brand name in the spotlight that is difficult to ignore - "Return to the Han and Tang Dynasties". In the exchange with Sun Yi, the co-founder of Return to the Han and Tang Dynasties, these four keywords left the impression of Yibang Dynamics - "sentiment, tenacity, concentration and caution". (Returning to the founders of the Han and Tang Dynasties, Lu Xiaowei and Sun Yi)1] In the past, we relied on feelings, but in the future we must also respect business lawsIn 2006, due to the With a passion for Hanfu, singer Sun Yi and Lu Xiaowei, who were originally engaged in the media industry, jointly founded the…

Cover news trainee reporters Yang Lan and Yang Ruiwen Some pictures are from the InternetIn recent months, Caoxian County has been on the Internet hot searches many times. Regarding this small border town, netizens exclaimed, "I would rather have a bed in Caoxian County than a house in Shanghai." The magic of Caoxian County is that, as an ordinary third-tier town, it became an instant hit due to the right time, location, and people. Many people jokingly call Caoxian County a place that "punches north and kicks Guangzhou and Shenzhen". As Caoxian County, which accounts for three-thirds of the world's Hanfu market, will this huge wave of traffic push its Hanfu industry to a higher level? What kind of "traffic dividend" can the explosion in Caoxian County bring to local dealers and Hanfu manufacturers? On May 26, the cover news reporter talked with Wang Xiaocan, director of the Advanced Customization Research Center of the School of Continuing Education of the Beijing Institute of Fashion Technology and vice president of the Apparel Talent Professional Committee of the China Talent Research Association, as well as three companies located in Taobao Village in Cao County. Hanfu merchants and manufacturers explore the current situation…

From April 20th to 21st, the 2024 "National Silk and Hanfu Festival·Ancient Rhythm and New Style" was held at the China Silk Museum. This event aims to cite historical examples, activate the spontaneous power of culture, and continue to inherit China's excellent traditional culture , making cultural relics come alive. Since 2018, the "National Silk and Hanfu Festival" has been held for seven consecutive years. This year, the China Silk Museum Hanfu Festival has carried out multi-city linkage with Marburg and Dusseldorf in Germany. From April 13th to 14th and 20th to 21st, Chinese and foreign Hanfu enthusiasts from different regions in Germany will conduct three-dimensional displays of traditional Chinese culture in the form of seminars, Hanfu displays, tea art and Guqin exchange meetings. Walking into the China Silk Museum, the reporter found that the Hanfu Festival was very lively, with colleagues wearing all kinds of gorgeous Hanfu appearing one after another, either light and elegant, or solemn and elegant, showing the unique charm of Hanfu. Different from previous years, this year’s National Silk and Hanfu Festival has some new gameplay: an immersive “Silk Road Adventure” check-in game is set up in the park, and the audience becomes an explorer…

Reported in Yantai, Yangtze"The wind blows the fairy mantles and flutters, just like the dancing of colorful feathers." Such a scene, in the spring It’s not uncommon in Yantai. In recent days, young people dressed in Hanfu can be seen everywhere in major parks and scenic spots in Yantai. They wear Chinese dresses with flowers, and the flying skirts fly in the romantic sea of ​​flowers, creating a different kind of spring style, "appreciating "Flower Season" is more like "Hanfu Travel Season". On a certain social media platform, so far, videos related to "Hanfu" have been played 112.64 billion times. Various cross-dressing videos compete for beauty, causing netizens to call them "time travel". The young group has made Hanfu pop up frequently, and it has also given birth to new cultural and tourism scenes, releasing new vitality in cultural and tourism consumption. Please see the survey: New ways of playing for young people Wear Hanfu for a spring appointment, enjoy the flowers and enjoy the spring scenery. Nowadays, “Hanfu + Spring Outing” has become a new way of traveling for young people. On April 13, Laiyang’s “Flowers Blooming on Moshang·Language of Flowers in Lixiang” flower viewing season was launched. Pear…

Why are "new Chinese clothing" represented by horse-faced skirts so popular? China's clothing industry is ushering in good development opportunities by leveraging the spread of traditional cultureCulture is the background of the craze for "new Chinese clothing"Traditional fragrance The color of cloud yarn is relatively monotonous, while the intricate embroidery craftsmanship is emphasized. The improved new Chinese-style Xiangyun gauze jacket uses the penetration of technological fabrics to increase the color of Xiangyun gauze while retaining its lightness and breathability, making it easier to wear in the Lingnan climate. Horse-faced skirts are traditionally made of Yun brocade and Song brocade fabrics. They are famous for their elegance, are complicated to craft and expensive. The fabrics of new Chinese-style horse skirts are mostly made of chiffon and chemical fiber. The embroidery is changed to printed jacquard, and the price is more affordable. The cheongsam has changed from a traditional curve to a large silhouette. The new Chinese style elements have been improved to eliminate complexity and simplify it. It is embellished with simple large silhouette and buckle details. In addition to being worn alone, it can also be worn with Pants and skirts are layered. The Chinese-style men’s shirt is inspired by…

Recently, the 2024 "National Silk and Hanfu Festival" with the theme of "Ancient Charm and Modern Style" was held at the China Silk Museum. The museum hopes to activate the power of traditional culture and make cultural relics come alive by displaying the "ancient charm" inheritance and "modern style" innovation of Hanfu culture. Staff from the China Silk Museum said that since 2018, the "National Silk and Hanfu Festival" has been held for seven consecutive sessions. In 2022, the "National Silk Hanfu Festival" went out of China for the first time, and the "Hangzhou-Paris" two-city linkage generated an enthusiastic response; in 2023, the "Hangzhou-Parmaribo" Hanfu Festival, a tale of two cities, also brought a cultural feast to the local people. This year, the "National Silk and Hanfu Festival" has a multi-city linkage with Marburg and Dusseldorf in Germany. This month, Chinese and foreign Hanfu enthusiasts from different regions in Germany will carry out various activities such as seminars, Hanfu demonstrations, tea art and guqin exchanges, etc. to showcase traditional Chinese culture. The China Silk Museum has also set up an immersive "Silk Road Adventure" check-in game in the museum. Audiences can become explorers on the Silk Road, embark on a…

Beijing The anchor promoted Hanfu live at Youaiyuncang Hanfu Base in Cao County, Heze City, Shandong Province. Photo by Xinhua News Agency reporter Guo Xulei "The supply of horse-faced skirts in Caoxian County exceeds the demand" "College students return to Caoxian County to sell Hanfu" "Caoxian Hanfu goes global"... For some time, Caoxian Hanfu has continued to attract attention. The reporter recently came to Cao County, Heze City, Shandong Province, and had in-depth exchanges with cadres, entrepreneurs, young people who have returned to their hometowns to start businesses, and farmers here, and gained a new understanding of the reasons for the Hanfu traffic blowout. Open the door to e-commerceEnter Daji Town in Cao County. There are few vacant front-end houses on both sides of the road. There are shops selling fabrics, clothing pattern making, tailoring and sewing, digital printing, express logistics, etc. Densely packed and stretching for several kilometers. Thanks to more than ten years of development of the performance costume industry, Cao County has formed a sophisticated and complete market division of labor with small and medium-sized enterprises as units. "Cao County has a permanent population of more than 1.35 million. It is one of the most populous counties…

Editor's note:"Promoting the transformation from Made in China to Created in China, China's speed to China's quality, and China's products to China's brands", May 10, 2014, General Secretary Xi Jinping When inspecting China Railway Engineering Equipment Group Co., Ltd. in Henan, he proposed "three changes." In 2017, the State Council approved the establishment of May 10th as "Chinese Brand Day" every year, giving all walks of life a concrete starting point to promote high-quality development and build a new development pattern. In the past ten years, the camp of well-known brands in Henan has become stronger and stronger. There are national treasures, new tea products, leading wigs, and top-notch ancient cities... In order to vigorously promote Henan's famous brands Independent brands, since April 12, Dahe.com has joined forces with the Henan Provincial Development and Reform Commission to launch a series of reports "Domestic Trendy Brands·Henan Power" to reveal the phenomenon of Henan brands "out of the circle", tell the story of Henan brand development, and explore Henan brand upgrades way. 02:27Dahe Network News The peonies are in bloom, why don’t you come to Luoyang? When a princess falls in love with Hanfu, the traffic password of the ancient city of…

The dazzling clothing culture reflects the development trajectory of ancient material and spiritual civilization, and outlines the continuous life picture of the Chinese nationThe fusion of classical elements and modern creativity has brought people A more diversified and novel aesthetic experience also helps the ancient costumes to "rejuvenate youth"Wearing a hairpin on the head, holding a fan in hand, and fluttering clothes... Walking on the streets of Suzhou, Jiangsu Province in a warm spring day In the alleys, tourists wearing traditional costumes frequently come into view. They visited gardens and water towns to feel the ancient charm and modern style of Jiangnan. They also "entered the scenery" with their own bodies, giving people a sense of traveling through history. In recent years, as traditional culture continues to heat up, many people, especially young people, have begun to admire the beauty of neon clothes. Traditional clothing has become a choice for many people to shape their personal image and life rituals. China is known as a "land of etiquette" and a "land of dress". Various traditional costumes are not only beautiful, but also carry rich historical information and cultural connotations, reflecting the overall customs, thoughts, technologies and cultural characteristics of society.…

Photographer: Xia Hou QingyanTop news reporter Wang Li“We sincerely invite guests and friends from all over the world to enjoy the beauty and fragrance of the country.” After the launch of the Luoyang Peony Cultural Festival, tourists from all over the country gathered in Luoyang City. Tourists put on Hanfu and walked into The peony flowers come from me, and I want to be as beautiful as the peonies. Going to Luoyang to wear Hanfu and admire peonies has become one of the most popular things to do this spring. Hanfu can be worn anywhere, why do you have to go to Luoyang to wear it?Going to Luoyang to wear Hanfu will become a trend this springSince this period of time, the streets of Luoyang have seemed to be passing through the scene. The four "Tang Monk" masters and apprentices are riding the subway, the "King of the Girl Country" is riding a shared bicycle, and people are greeting tourists. "Yue Lao", the empress of the Qing Palace who took pictures of Biye... so lively! Netizens posted videos of riding in Luoyang and lamented: "I'm the only one riding the bus without wearing Hanfu. Who knows!"Social On the platform, many…

HenanOn the 23rd, reporters learned from the Old Town Market Supervision Bureau that from now on, Hanfu rental merchants in the Old Town have clearly marked price lists and have placed them on Display in a prominent location within the store. As the "Hanfu craze" continues to heat up, nowadays, when walking in the ancient city and ancient streets of the old city, and in scenic spots such as Luoyi Ancient City and Tiantang Mingtang, you can always see tourists with exquisite makeup and fluttering clothes. Wearing Hanfu, sometimes enjoying the beautiful scenery, sometimes stopping to take photos. The "Hanfu craze" has driven the rapid development of Luoyang's Hanfu rental industry. Currently, there are nearly 200 merchants engaged in this industry in the old city area. In order to better maintain the order of the tourism market and ensure that market prices are standardized and orderly, the Laocheng District Market Supervision Bureau has recently launched the "Regulating Clearly Priced Prices to Maintain Market Price Order" across the region to regulate Hanfu business industry activities and require Hanfu leasing merchants to Service items must be clearly marked with prices, and the Hanfu rental industry price list must be placed in a…

China Youth Network, Beijing, April 25th (Reporter Yang Yue, Intern Reporter Han Wenyi) Wherever spring is good, spring is at home. Recently, Shanghai ushered in a lively and grand "Spring Appointment" - the 2024 "China Chinese Clothing Week Shanghai Blossoms" series of activities. Young people from all over the country dressed in Chinese costumes gathered at the Shanghai World Expo Source, wandering in the sea of ​​flowers and the banks of the winding river, watching the dancing in Chinese costumes, appreciating poems and songs, and tasting music, chess, calligraphy and painting. The original Hanfu-themed song "Chinese Hanfu" written and sung by Xiaoyi, a well-known traditional culture communicator, sang and danced, and completed its national premiere under the "Crown of the East" in the China Pavilion. Sister Xiaoyi and her daughter Xiaotuanzi participated in the Chinese Costume Week performance and sang "Chinese Hanfu" during the performance. Photo provided by the interviewee“Chinese Hanfu is majestic and upright, wearing our Han clothes, revitalizing our country of etiquette...” Following the melody of the music, the younger sister and her daughter "Little Tuanzi" dressed in Ming Dynasty clothes The dignified and elegant coat and skirt express the love for Hanfu through singing. "While performing the…

As soon as the high-speed train arrives at the station, the electronic screen displays "The peonies bloom and we meet you again". Even at ten o'clock in the evening on a weekday, tourists from Luoyang Longmen Station are still arriving one after another. In the square in front of the station, the aunties of the elderly tour group each hold a peony and raise their mobile phones to take photos with the flowers. On social media, “wearing Hanfu to enjoy flowers” ​​has become a unique way to open up tourism in Luoyang. According to statistics from a short video platform in 2023, Luoyang ranks first among the "most popular places to check in Hanfu". Recently, a singer improvised "I came to this street wearing Hanfu and met 6 Diao Chan and 7 Wu Zetian" during a concert in Luoyang, which is called the city's limited edition lyrics. Tourists wearing Hanfu to take photos in the International Peony Garden. Picture/Jiupai News Xu MingJiupai News noticed that in Luoyang, the lively Hanfu rental street was transformed from the "auto parts street". The night of the ancient city of Luoyi was complemented by the photographer. Under the blessing of the light, it is…

The anchor promoted Hanfu live at Youaiyuncang Hanfu Base in Cao County, Heze City, Shandong Province. Photo by Xinhua News Agency reporter Guo Xulei "The supply of horse-faced skirts in Caoxian County exceeds demand", "College students return to Caoxian County to sell Hanfu", "Caoxian Hanfu goes global"... Caoxian Hanfu has continued to attract attention for some time. The reporter recently came to Cao County, Heze City, Shandong Province, and had in-depth exchanges with cadres, entrepreneurs, young people who have returned to their hometowns to start businesses, and farmers here, and gained a new understanding of the reasons for the Hanfu traffic blowout. Open the door to e-commerce Walking into Daji Town, Cao County, there are few vacant houses on both sides of the road. Shops selling fabrics, clothing pattern making, tailoring and sewing, digital printing, express logistics, etc. are densely packed and stretch for several kilometers. Thanks to more than ten years of development of the performance costume industry, Cao County has formed a sophisticated and complete market division of labor with small and medium-sized enterprises as units. "Cao County has a permanent population of more than 1.35 million. It is one of the most populous counties in Shandong. It…

From April 20th to 21st, the 2024 "National Silk and Hanfu Festival·Ancient Rhythm and New Style" was held at the China Silk Museum. This event aims to cite historical examples, activate the spontaneous power of culture, continue to inherit China's excellent traditional culture, and let cultural relics Come alive. Since 2018, the "National Silk and Hanfu Festival" has been held for seven consecutive sessions. This year, the China Silk Museum Hanfu Festival has carried out multi-city linkage with Marburg and Dusseldorf in Germany. From April 13th to 14th and 20th to 21st, Chinese and foreign Hanfu enthusiasts from different regions in Germany will conduct three-dimensional displays of traditional Chinese culture in the form of seminars, Hanfu displays, tea art and Guqin exchange meetings. Walking into the China Silk Museum, the reporter found that the Hanfu Festival was very lively. Fellows wearing all kinds of gorgeous Hanfu appeared one after another, either light and elegant, or solemn and elegant, showing the unique charm of Hanfu. Different from previous years, this year’s National Silk and Hanfu Festival has some new gameplay: an immersive “Silk Road Adventure” check-in game is set up in the park, and the audience becomes an explorer on the…

**The charm of ancient and modern costumes** On the fashionable streets of Shanghai, a unique "Chinese Costume Week·Flowers in Shanghai" event made us seem to have traveled through time and space. Young people dress in Chinese costumes not just for a show, but also to make traditional culture shine with new brilliance in modern cities. **Huafu, the fashion choice of youth** The story of Xiao Wang, a college student in Hangzhou, shows us that Chinese clothing is not just a kind of clothing, it has become a fashion choice in young people's lives. From restored models to improved models, Chinese clothing is like a moving picture in her daily life. **Youth, the source of vitality for cultural inheritance** Young people born in the 1990s and 2000s are using their own methods to revitalize traditional culture. Wang Wanna’s Yue Opera and Wang Junjie’s Huai Opera, every performance they perform is a loving tribute to traditional culture and a vivid practice of cultural inheritance. **Dunhuang, a modern interpretation of ancient culture** Dunhuang culture, this thousand-year-old cultural treasure, is going to the world in a brand-new way. Zhang Xiaogang's introduction allows us to see the modern spread of Dunhuang culture. It is not…