In recent days, Bantian Lehui Plaza, located in Bantian Street, Longgang District, Shenzhen City, has been crowded with people and filled with a festive atmosphere. It turns out that Sakata's characteristic benchmark market - "Leπ Market" is here! This market event, with the theme of "Ding Dong IN Music Gathering", was launched on May 10 and will last until May 19. Trendy, dazzling and fun activities such as intangible cultural heritage performances, Hanfu parades, band performances and food gatherings were staged in turn. Residents and tourists feasted their eyes, ears and mouths, and felt the rich urban fireworks of Sakata. From May 10th to 11th, "Chinese War Dance" - Chaoshan Ying Song and Dance will be performed three times a day, vividly displaying the history, folk customs and beliefs of the Chaoshan area; at 7 o'clock every evening, fireworks and waterfalls will create a " The visual feast of "Fire Trees and Silver Flowers Never Night"; the beautiful melody of the piano embellishes the weekend nights, and the Lehai Qinyin Piano Concert leads the audience into a quiet and profound art world... In addition to the dizzying themed activities, there are also interactive areas for food, handicrafts, etc., as well…

"Embroidered clothes shine in late spring, and golden peacocks and silver unicorns bloom." In April, the grass grows and orioles fly. On the Jade Emperor Mountain Road, skirts flutter, and laughter and laughter are connected. Hanfu enthusiasts appeared at the 2024 "National Silk Hanfu Festival" wearing all kinds of gorgeous Hanfu. Some were solemn and elegant, or some were fresh and graceful. Hanfu once again "broken the circle" and started a craze. Live footage of the 2024 "National Silk and Hanfu Festival" (Photo source: Hangzhou.com)In recent years, a large number of Song Dynasty-themed costume dramas have been popular, attracting widespread attention and discussion at home and abroad, and also successfully The Hanfu made in the Song Dynasty was "planted" and a veritable "Song Dynasty style" was created. As the capital of the Southern Song Dynasty and a representative of Song Yun culture, Hangzhou is an excellent choice to explore the beauty of Song Yun costumes. In ancient times, Hangzhou enjoyed the reputation of "Silk City". The poem "Silk sleeves and weaving damasks praise the persimmon stems, green flags sell wine while pear blossoms" expresses the high level of silk in Hangzhou. The prosperity of the silk industry further promoted the…

Improve quality and stabilize the foundation for development;Cultivate talents and enhance design capabilities;Technological innovation promotes transformation and upgrading;Strong links and solid links , Optimize the industrial ecology. During the May Day holiday that just passed, the "traffic" of Hanfu was once again transformed into the "retention" of cultural tourism. Since the beginning of this year, from "New Year's greetings clothes" to "outing clothes" to Chinese graduation clothes, national style clothing has continued to heat up and has become the first choice for young people to wear ceremonial clothes. The "national style" is blowing hard, and China's garment industry is facing good opportunities. How can it ride on the wind? What is national style clothing? National style costumes are modern costumes that reflect traditional Chinese costume culture, have traditional Chinese elements, and have certain conformity in shape. National style clothing has become a new track in the clothing industry. In the first quarter of this year, in Caoxian County, Shandong Province, which regards Hanfu as a featured industry, online sales of Hanfu reached 1.98 billion yuan, a year-on-year increase of 90.75%. However, the rapidly growing national style clothing also faces growing pains. The products on the market are of mixed styles…

American retro style, street graffiti style... Since the end of April this year, a number of new stores of young Hanfu brands that are popular on the Internet have appeared in Beijing, leaving many female consumers saying that they "can't go there." In recent years, more and more domestic new-generation Hanfu brands are accelerating the pace of offline store expansion. From brand concept to style pricing, how do these "treasure" stores win the favor of female consumers? The new generation of Hanfu brands are accelerating the expansion of stores in BeijingIn shopping malls with concentrated customer traffic such as Joy City in Xidan, Beijing, a number of them have become popular through the Internet The new generation of Hanfu brands are accelerating their offline store expansion. On April 26, Unifree’s first Beijing store opened on the first floor of Xidan Joy City. Neon-like store signs, iconic large-area purple and pink decorations, industrial-style clothing display racks...these in-store elements all highlight the brand's personality. Unifree’s first Beijing store in Xidan Joy City is mainly decorated in representative purple and pink colors. "Unifree gives me the overall feeling of 'sweet and cool style'." "There are many Y2K and hot girl style clothes in…

Source: Juanba StudyroomPoke the blue word "Juanba Studyroom" to follow Juanba. Juan Dad Study RoomText | Juan DadPictures | Some are from the Internet, please contact us for deletion if there is any infringementWelcome to share, leave a message to exchange, please note if you reprint Clarify the source"Feelings"There are 100 Hamlets in the eyes of 100 people. The clothing industry cannot be unified. Behind each clothing brand concept, it conveys a kind of scene and a kind of situation. A kind of personality, a kind of demand or a kind of culture, only sports brands occupy a relatively high market concentration and a relatively long duration, which is why Anta can command a substantial premium. The apparel industry is an extremely difficult industry, and there is no reason why the market has abandoned apparel brands. Changes are too fast, sustainability is too short, reliance is too much on management ability and entrepreneur restraint, and inventory depreciation are all inherent flaws in the nature of the industry. However, the forest is big and there are always different birds. Products that I have personally experienced are too cheap. Depending on the target, or different positioning and conditions given by the times,…

When you come to Xi'an, do you want tocheck inDo you want to take photos of the most "Tang Dynasty" costumes? Then you must first understand the TangDynasty in different periodsHow do "trendy" women dress?Today, follow WenlvjunLet’s take a look at the costumes of the Tang DynastyThe robes are swaying and the light trains are blowing in the wind Tang Dynasty women’s clothing In the early Tang Dynasty, daily women's clothing continued the traditional and popular narrow styles of the Sui Dynasty. The most common tops were "narrow sleeves and short jacket". The popularity of this narrow-sleeved short jacket is the result of the influence of the costumes of Turkic, Persian, Tubo and other ethnic minorities. In the early Tang Dynasty, the murals of maids on the tomb of Princess Yongtai show that the maids all wore narrow-sleeved undershirtsAt this time, the waist of the skirt of Hanfu would be tied very high, until Above the chest, skirts are popular in the style of gradient skirts, which are made of two or more fabrics of different colors, cut into strips that are narrow at the top and wide at the bottom, and sewn together. A short undershirt is generally narrow-sleeved,…

China News Service, Nanning, May 11th, title: Young designers promote the fashion of Hanfu: Let Chinese aesthetics "out of the circle"Author Yu JingUsing ancient clothing cultural relics For reference, you can see the fashionable Hanfu made of modern clothing fabrics with the words "Suddenly Rich" sewn on the "crotch" (a vest-style garment popular in the Jin and Southern and Northern Dynasties). "We combine the life attitudes of young people, use current popular vocabulary to express their wishes on clothing, and use modern fabrics such as denim to inject 'fresh blood' into Hanfu design." Recently, Jiang Yulin, a Hanfu designer in Nanning, Guangxi, told reporters . Recently, Jiang Yulin and his team produced Hanfu fashion with the words "Suddenly Rich" printed on it and appeared on the stage of the 2024 "National Silk Hanfu Festival". (Photo provided by the interviewee)The design team where Jiang Yulin belongs, "Zhiyu Luxue Shuo", produces a variety of trendy and fashionable modern Hanfu, which recently appeared on the stage of the 2024 "National Silk Hanfu Festival" held by the China National Silk Museum. , inheriting traditional Chinese costume culture through trendy Hanfu. "Our 'Get Rich' couple suit has been favored by many people since the show.…

Wearing a hairpin bachelor's hat and embroidered patterns on the shoulders, walking around the campus, the Hanfu skirt hidden under the dark bachelor's uniform is looming, smart and elegant... Nowadays, the mix and match of national style costumes and bachelor's uniform is popular. The graduation season of Chinese universities has captured the hearts of young people represented by "Generation Z". “I grafted the Hanfu makeup and hairpin production I learned in school onto the bachelor’s uniform, and planned to take a group of Hanfu photos to make graduation more ceremonial.” “Post-00s” Liu Qingge She is the president of the Hanfu Club of Shandong Women's University, and is currently designing her own graduation costumes. In her opinion, accessories such as Hanfu and hairpins all reflect the aesthetics and wisdom of ancient Chinese people. "What we wear is not just a piece of clothing, but also culture. Wearing Hanfu is the best way to inherit and protect it." In May 2023, Liu Qingge took a photo wearing a robe from the Qin and Han Dynasties. (File picture, photo provided by interviewee)The 24-year-old Jiang Yi is also a "loyal fan" of Chinese style clothing. She told reporters that she was about to graduate…

If you are a lover of Hanfu and have talent, why not take a gorgeous turn of Hanfu and beauty? On May 11, the reporter learned from the 2024 "Central Plains Cultural Season" organizing committee that with the "Splendid Mountains and Rivers National Style Award" With the theme of Hanfu as the entry point, the National Style Angel Model Contest will be launched on May 20, 2024. The competition is hosted by Henan Radio and Television Station, hosted by Elephant News and Henan Liren Educational Science and Technology Research Institute, co-organized by Zhengzhou Jinshui Investment Group Co., Ltd. and Henan Yilan Film and Television Culture Media Co., Ltd., and held at Jinshui Honey Oil Creative Park. It aims to promote Chinese traditional culture, show the new image and style of young Hanfu enthusiasts, and strive to enhance the city's visibility, reputation and influence. This Hanfu Show will run from May 20 to August 30, 2024; the project has two methods: online registration and offline competition. Players can register individually, in combination or as a group. All college students who are in good health, love Hanfu and Han culture, and dare to challenge themselves and show themselves can sign up to…

01:17In early summer, Daming Lake has a gentle breeze, colorful flowers, and willows. In front of me, a woman in Hanfu was strolling by the lake, waving her sleeves in a chic and elegant way. For thousands of years, China has had the beauty of clothing and the prosperity of etiquette. More and more young people are wearing Hanfu and learning about Hanfu culture. This is their love and inheritance of traditional Chinese culture. Wonderful! (Dazhong Daily·Dazhong News Client Reporter Yang Runqin Photography Zhang Baoxian)

China News Service, Xi'an, May 5th: Title: "Tang Chao" during the holidays: "Generation Z" Hanfu makeup artists touch the charm of Chang'anChina News Service reporter Zhang Yichen Dang Yeye p>“Threading eyebrows, applying grease, dotting facial hair, dyeing forehead yellow, tracing oblique red, decals... When we do some traditional makeup, we will also read some ancient paintings and books. I hope this will help Visitors get an 'authentic' experience." Cao Zixian, a 25-year-old Hanfu makeup artist in Xi'an, had a busy May Day holiday. The picture shows Xi'an Hanfu makeup artist Cao Zixian (right) doing makeup for tourists. Photo by Dang TianyeIn recent years, "wearing Hanfu and visiting Xi'an" has become a must-have option for many people to experience immersive tourism. With the increasingly diversified consumer demand in the cultural tourism market and the continuous promotion of local cultural tourism in Xi'an, the focus here is on the innovation of literary and immersive cultural tourism projects, making the once niche Hanfu gradually become an "Internet celebrity" project in the cultural tourism industry. Among them, Hanfu makeup artist, as a new profession, also faces new employment opportunities. During the May Day holiday, Hanfu became a beautiful sight on the streets of Xi'an.…

Wearing Hanfu, playing pot and playing Go......During the May Day holidayLocated in Nanshao Town Jinyu Fengshan Hot Spring ResortThe "National Sports Games" officially beginsLet us travel through time and spaceFeel the charm of national sports togetherIn order to carry forward and inherit the excellent traditional Chinese culture and enrich the spiritual and cultural life of the people during the festival, from May 1st to May 4th, Jinyu Fengshan Hot Spring Resort held the "Walking with the Phoenix·Elegance and National Style" national event More than a hundred tourists actively participated in the wind sports meeting. A variety of projects such as Hanfu painting, Cuju, Go, Frisbee, pot throwing, and hooping were set up on site. The staff wore Hanfu for on-site teaching. The traditional Chinese style and ancient charm could be seen everywhere. There were laughter and laughter, and the atmosphere was instantly enhanced. Full. "Aim and shoot!" During the pot throwing competition, the young players held their breath and concentrated, aimed carefully, and threw accurately. The audience continued to cheer and cheer, making the scene lively. In front of the Hanfu painting stage, there were even more children. They lined up in a long line, standing on tiptoes with excitement…

“I wanted to prepare a commemorative Mother’s Day gift, and finally decided to take her to take a set of Hanfu photos.” In the end, Zhao Meng chose a photography studio on Meituan that focuses on “new Chinese style”. The new Chinese fashion represented by Hanfu is moving from the niche culture of young people to the streets. Having a set of Hanfu photos has also become a "social symbol" for young people. "I hope my mother can live younger and understand young people better," Zhao Meng said. Meituan data shows that various packages favored by young people have reached a peak in bookings before Mother’s Day. In the week before Mother's Day this year, the search volume of keywords related to "Mother's Day Photography" and "Mother's Day Photo" increased by 191% and 162% year-on-year respectively, and the search volume of the keyword "Mother's Day Massage" increased by 136% year-on-year. “Making mothers younger has become the first choice for many young people to give gifts on Mother’s Day.” Analysts from Meituan Research Institute believe that “from the perspective of consumption habits, intergenerational integration is becoming today’s trend. New Topic". “Take your mother to live young” has become a new trend…

There is a new trend that can be seen clearly during this year's May Day holiday, that is, "taking photos wearing Hanfu and makeup" has become a new favorite among young people. According to online data, during the May Day holiday, the search popularity of "Hanfu makeup" increased by more than 150% year-on-year, not only in popular tourist cities such as Xi'an, Luoyang, Suzhou, and Beijing, but also in Jinan, my city. significantly increased. Especially along the small rivers in the ancient city such as Qushuiting Street and Qifengqiao Street, "It takes a long time to find a good location to take pictures." Groups of girls appeared out of nowhere, wearing Hanfu, buns with flowers and long skirts, arriving like goddesses descending to earth. "Hanfu" refers to the clothing and etiquette system of the Han Dynasty. Around the Yin and Shang Dynasties, about five thousand years ago, the Yangshao culture of China's Neolithic Age produced primitive agriculture and textile industries, and began to use woven linen to make clothes. After the Yin and Shang Dynasties, the crown clothing system was initially established. , the Western Zhou Dynasty, the clothing system gradually improved. Hanfu originated from the Mianfu made by the…

Editor's note: On May 10, the 2024 China Brand Day series of activities will kick off at the Shanghai World Expo Exhibition and Convention Center. More than 50 independent brands from Henan participated in the exhibition, and a variety of online and offline activities were carried out with the theme of "Everything is rising in Henan". What are the highlights of the Henan offline exhibition area? Yupinbufan brings you an immersive experience. 01:37 Dahewang Shanghai News When the cultural relics that have been sleeping for thousands of years are embellished with gorgeous clothes, when the exhibits in the glass cabinets are embroidered into the patterns of Hanfu, when the melodious music of the Chinese ancient orchestra is displayed at the Shanghai World Expo The museum echoed, and the Henan Museum’s “Fashionable Costumes” made a stunning appearance. As the first special event during the 2024 China Brand Day event, "The Coming of Chinese Clothing" combines traditional cultural elements with clothing to bring a cultural feast that spans time and space to the audience. Rehearsal scene for the brand launch event of the trendy Chinese clothing brand[Performance] Cultural relics come to life, and the revitalized performance makes people immersed in itA heartfelt…

During the May Day holiday that just passed, the "traffic" of Hanfu was once again transformed into the "retention" of cultural tourism. Since the beginning of this year, from "New Year's greetings clothes" to "outing clothes" to Chinese graduation clothes, national style clothing has continued to heat up and has become the first choice for young people to wear ceremonial clothes. The "national style" is blowing hard, and China's garment industry is facing good opportunities. How can it ride on the wind? What is national style clothing? National style costumes are modern costumes that reflect traditional Chinese costume culture, have traditional Chinese elements, and have certain conformity in shape. National style clothing has become a new track in the clothing industry. In the first quarter of this year, in Caoxian County, Shandong Province, which regards Hanfu as a featured industry, online sales of Hanfu reached 1.98 billion yuan, a year-on-year increase of 90.75%. However, the rapidly growing national style clothing also faces growing pains. The products on the market are of mixed styles and quality, and many consumers complain about them. How to inherit and innovate traditional clothing culture and let national style clothing better enter life requires the clothing…

China News Service, Xi'an, May 5th: Title: "Tang Chao" during the holidays: "Generation Z" Hanfu makeup artists touch the charm of Chang'anChina News Service reporter Zhang Yichen Dang Yeye p>“Threading eyebrows, applying grease, dotting facial hair, dyeing forehead yellow, tracing oblique red, decals... When we do some traditional makeup, we will also read some ancient paintings and books. I hope this will help Visitors get an 'authentic' experience." Cao Zixian, a 25-year-old Hanfu makeup artist in Xi'an, had a busy May Day holiday. The picture shows Xi'an Hanfu makeup artist Cao Zixian (right) doing makeup for tourists. Photo by Dang TianyeIn recent years, "wearing Hanfu and visiting Xi'an" has become a must-have option for many people to experience immersive tourism. With the increasingly diversified consumer demand in the cultural tourism market and the continuous promotion of local cultural tourism in Xi'an, the focus here is on the innovation of literary and immersive cultural tourism projects, making the once niche Hanfu gradually become an "Internet celebrity" project in the cultural tourism industry. Among them, Hanfu makeup artist, as a new profession, also faces new employment opportunities. During the May Day holiday, Hanfu became a beautiful sight on the streets of Xi'an.…

Sanqin Metropolis Daily - Sanqin Net News (Hu Xiao, Wang Xinjian, reporter Chen Liying) Recently, the Hanzhong tax department has continued to take proactive actions and make efforts in multiple areas to provide precise services and precise publicity, so as to promote the vigorous development of the "Hanfu Economy" "Momentum of salary increase". We need to take multiple measures to carry out publicity and counseling“For individual photography studios like ours, taxation and financial knowledge are relatively lacking. Invoicing and declaration are two different things for me. It was a small problem, but fortunately the tax department took the initiative to help me solve the practical problem and the service was excellent." Mr. Guo, a local personal photographer, praised the tax department's service. In order to effectively help enterprises understand and make good use of the quasi-preferential tax policies, the Hanzhong City Taxation Department used the "Policy Finder" to accurately profile, build an "online + offline" service model, and sort out invoicing and declaration in detail and other tax-related issues to help enterprises eliminate worries. So far, 2 "Tax Policy Counseling Meetings for the Photography and Makeup Industry" have been held online, and 11 questions have been answered online; 4 "face-to-face"…

BeijingThis article is reproduced from [People's Daily Overseas Edition]; The scene of recent events held by Melbourne Hanfu Society. Photo provided by the intervieweeWearing elegant Tang skirts, a group of international students who love traditional Chinese culture held a unique spring skirt banquet on the green lawns of Melbourne, Australia. They let overseas friends feel the charm of Chinese Hanfu and brought everyone a unique Chinese cultural experience. There is a Hanfu club in MelbourneOverseas, Hanfu culture is becoming more and more popular. "Melbourne Hanfu Club was previously a student interest club at the University of Melbourne, Australia." Jin Qianying, president of the Hanfu Club and a graduate student in urban planning at the University of Melbourne, said, "As time goes by, more and more students from other schools who are interested in Hanfu also want to Join us. Later, we expanded the Hanfu Club to the whole of Melbourne.”Not long ago, the Hanfu Club held the “Spring Skirt Banquet” Hanfu cultural event locally. Jin Qianying said: “This time we carefully The park was decorated, friends who love Hanfu were invited to take photos and check in, and it also created a social occasion for everyone. On that day, many…