Yunnan Net News (Reporter Long Yan) Everything in Tengchong, Yunnan Province is flourishing and full of life in April. Amidst the picturesque mountains and rivers, the 2024 Sixth Yunnan Provincial Outdoor Sports Carnival branch event-"The Second West Yunnan Xu Xiake’s Tracking Tour and Hanfu Hiking Activity” has come to an end. On April 27, 309 mountaineering enthusiasts walked in the mountains and forests of Tengchong City, climbing high and looking far along the route Xu Xiake walked, and experiencing "there is a kind of life called Yunnan." At the opening ceremony, qin music lovers dressed in traditional Hanfu performed classic traditional songs with the traditional Chinese musical instrument guzheng; the Tai Chi performers' flowing movements made the audience feel the charm of Tai Chi, a traditional Chinese sport. Off the stage, participants dressed in a variety of Hanfu, fully displaying the diversity of traditional Chinese culture. The activities are divided into Hanfu Hiking Experience Group and Mountaineering Fitness Group to carry out different project experiences. They not only roamed the Dieshui River Falls, but also walked along the fitness trails to get healthy. They also experienced the pot throwing and crossbow shooting projects at Baofeng Temple. The participants received exquisite…

Beijing Business News (Reporter Wu Qiyun) On April 28, the "2024 Qianmen National Style Festival" jointly sponsored by Qianmen Street and Beijing Tianjie Group was launched. It is reported that this event, with the theme of "National Style and Beijing Style, Trendy Qianmen", will be held until June 30. It is understood that the 2024 Qianmen National Style Festival will have the themes of "Blooming, Leisurely, and Wandering" and will organize Hanfu performances, exhibitions and sales of time-honored intangible cultural heritage brands, national style markets, reading books and exchanges, and a series of immersion The five-unit national trend series of cultural activities, including traditional cultural performances, integrates various forms of activities, commercial consumption content and architectural space environment to further create a unique new landmark of national trend cultural consumption in the Qianmen area. In addition, this National Style Festival will also release the "Qianmen Gift" cultural and creative products, visually present Qianmen clang cars and time-honored brand elements, build a Qianmen characteristic visual gallery, and set up an online derivative product line Lower the purchase entrance and improve the incremental model of commercial conversion for offline people.

On April 28, the 2024 Qianmen National Style Festival with the theme of "National Style and Beijing Rhythm Chaoxing Qianmen" was launched. The activities will run through the Qianmen Commercial District and Qianmen East District and will last until June 30. From May 1st to 5th, Qianmen Street will hold Chinese-style dance performances, talent shows, and Hanfu makeup parades. The 2024 Qianmen National Style Festival organically integrates colorful activities, commercial consumption and architectural space. It will host Hanfu performances, exhibitions and sales of time-honored intangible cultural heritage brands, a national style market, reading and book exchanges, and a series of immersive cultural performances. A series of national cultural activities for each unit. From May 1st to 5th, Qianmen Street will hold Chinese-style dance performances, talent shows, and Hanfu makeup parades. Internet celebrity check-in devices will be set up to provide tourists with photos and souvenirs. Visitors are invited to interact with national-style NPCs in games, and game sessions such as "passers-by's transformation" from time to time street photography are provided to bring visitors a fresh and fun national-style experience. During the National Style Festival, the Pigment Hall, Peking Story Theater, and Tianyuan Garden located in the East and West Districts…

[Dahecai Cube Reporter Chen Wei] Luoyang Cultural Tourism continues to break through the industry, from Qingming Festival to May Day. Meituan data shows that during the May Day holiday, Luoyang ranked first in the province in terms of bookings for tourism consumption (including hotels and B&Bs, attraction tickets, transportation, etc.), welcoming tourists from all over the country. Businesses in Luoyang integrate city characteristics and user needs to innovate cultural tourism supply, and the representative business "Hanfu Hotel" has quietly become popular. Meituan data shows that in the past year, the number of accommodation merchants in Luoyang offering "Hanfu" themed products has increased by 330% year-on-year, and the order volume for related products has increased by 17 times. The Luojian·Hanfu·Guanying B&B Hotel, located near Longmen Avenue, will open in October 2023 with approximately 30 guest rooms. This is the first time Hu Yun, a post-95s entrepreneur, has run a hotel across multiple industries. He seized the opportunity of Luoyang's craze for wearing Hanfu and spent more than 100,000 yuan to purchase 400 sets of Hanfu and thousands of accessories, which he provided to hotel guests for free. If makeup is required, it will be charged separately, but it is significantly cheaper…

Peninsula All-Media Reporter Liu Hong“The graceful Hanfu is shining with beauty.” Under the guidance of Qingdao Municipal Culture and Tourism Bureau and Qingdao Municipal Garden and Forestry Bureau, on April 26, the fourth The 2019 Taipingshan Cableway China Aerial Hanfu Show was grandly launched at the Taipingshan Cableway Scenic Area in Qingdao, with the famous host Zhao Baole as the host. The theme of this year's aerial Hanfu show is "Appreciating the ancient charm of flowers in bloom, and the gorgeous clothes embellish the spring scenery". The event not only showed the infinite charm of traditional Chinese costume culture, but also presented a high-altitude visual feast to the audience. The aerial Hanfu show is a hit Since the first Taipingshan Cableway China Aerial Hanfu Show was successfully held in 2021, the "Aerial Hanfu Show" cultural tourism IP has been a hit, helping Qingdao Taipingshan Cableway add new cultural elements, cultural connotation. Last year's aerial Hanfu show event was reported by many central, provincial and municipal media, and released in the form of pictures, texts, videos and other multimedia. The Douyin city rankings once jumped to second place, with more than 4 million views. As a popular scenic spot in Qingdao,…

Hanfu shows all over the city, a dream back to the prosperous Tang Dynasty. This year, Luoyang cultural tourism continues to break through the circle, from Qingming Festival to May Day. Meituan data shows that during the May Day holiday, Luoyang ranked first in the province in terms of bookings for tourism consumption (including hotels and B&Bs, attraction tickets, transportation, etc.), welcoming tourists from all over the country. Businesses in Luoyang integrate city characteristics and user needs and continuously innovate cultural tourism supply. As a representative business format, "Hanfu Hotel" has quietly become popular. Meituan data shows that in the past year, the number of accommodation merchants in Luoyang offering "Hanfu" themed products has increased by 330% year-on-year, and the order volume for related products has increased by 17 times. Post-95s boy earns 150,000 yuan a month by working as a "Hanfu hotel"The Luojian·Hanfu·Guanying B&B Hotel near Longmen Avenue will open in October 2023 with about 30 rooms. This is also Hu Yun, a post-95s entrepreneur, operates a hotel across multiple industries for the first time. The store spent more than 100,000 yuan to purchase 400 sets of Hanfu and thousands of accessories, which are free for customers to choose…

China Youth Network, Beijing, April 25 (Reporter Yang Yue, Intern Reporter Han Wenyi) Spring is the preface, and everything sings in harmony. From April 20th to 21st, the 2024 Guangzhou Flower Festival and Shangsi Festival "Hua Yang Huadu·Playing in the Snow and Exploring Flowers" was held at the Maling Flower Botanical Garden in Huadu District, attracting the participation of many young people who love the country and wear beautiful clothes. Sister Xiaoyi, a well-known traditional cultural disseminator and Tangjin Culture Ambassador for Xinjiang, was also invited to attend as a guest. Together with the "Tangjin National Style Women's Group" composed of ethnic minority employees from Tangjin Textile Co., Ltd. in Tumushuke City, Xinjiang, they completed the Song and dance performance of the theme song "Chinese Hanfu" of this Guangzhou Flower Festival. Miss Yi took a group photo with the "Tangjin Guofeng Women's Group" composed of ethnic minority employees from Tangjin Textile Co., Ltd. in Tumushuke City, Xinjiang. Photo provided by the interviewee"Chinese Hanfu, with its majestic and upright style, wears our Han clothes and revitalizes our country of etiquette..." Following the melody of the music, the young lady and the ethnic minority employees of Tangjin Textile walked together. On the…

The period from 220 AD to 589 AD was the Wei, Jin, Southern and Northern Dynasties periods in my country. The Wei, Jin, Southern and Northern Dynasties were an era of both destruction and establishment in the history of Hanfu. In the early Wei Dynasty, Emperor Wen Cao Pi formulated the "Nine Ranks of Zhongzheng" official position system, "purple, green and purple are the three colors of the nine ranks", and the official position was customized in terms of color, making it clear at a glance. This system was followed through the generations until the Yuan and Ming Dynasties. At the same time, during the Wei and Jin Dynasties, the strict hierarchical crown and uniform system of the Han Dynasty was broken. All civilians, including civil and military officials, wore scarves to tie their hair, replacing the previous restrained crowns and hats. For a time, various kinds of headscarves appeared in a dazzling variety. During the Southern and Northern Dynasties, northern ethnic minorities took over the Central Plains. Emperor Xiaowen of the Northern Wei Dynasty comprehensively pushed forward the Sinicization reform, from etiquette, language to clothing. At the same time, the short clothes of the northern ethnic groups gradually replaced…

02:29Dazhong.com·Poster News reporter Du Hongxiao Bi Shengguo reported from JinanIn the diversified Internet era, countless niche "circles" have emerged frequently Appearing in the public eye, "Hanfu Circle" is one of them. Most of what people call Hanfu today originates from ancient traditional clothing. After being improved according to modern clothing wearing habits, it has evolved into clothing that is unique and easier to put on and take off. Nowadays, you can often see groups of young people wearing Hanfu on the streets. They express their love for folk culture in their own way, allowing more people to see the inheritance and youth of national style. A novel expression of form. Why do young people love Hanfu so much? What does Hanfu mean to them? Recently, Dazhong.com·Poster News talked to many Hanfu enthusiasts to learn about their stories with Hanfu. From love to career: a 27-year-old "talented woman" runs a Hanfu experience center aloneThere is a Hanfu experience center near Jinan Quancheng Road that has been operating for many years. The 27-year-old store owner Xie Mingli is a young and beautiful girl who is very familiar with the thousands of Hanfu sets in the store. Xie Mingli is an "enthusiastic fan"…

The "trend" of HanfuUnstoppableSporty teenagers blasting the streets on skateboards But she is wearing a Hanfu robeThe skirt is flying in the wind On the bus, subway or airportYou can also encounter classical girls in gauze dresses More and more fashionable men and women are falling in love with HanfuAnd wearing distinctive traditional costumesWalking on the streets openly At the opening show of Wuhan Fashion Week 2021, the elements of "Hanfu" are eye-catching, the national trend is becoming more and more powerful, and the design of traditional Chinese clothing elementsPopular among young people. When young people’s fashion personalities collide with traditional cultural symbols, walking through the streets in Hanfu is no longer a “spectacle”. On the contrary, these young people dressed in Chinese costumes have constructed another scene of the "Han tide" in modern Wuhan. Focus on national style show - inherit classics, pioneer and innovateThe 2021 Fashion Week takes "Han·Tide" as the theme to discuss the inheritance of traditional culture in the context of fashion and innovation. Well-known designer Lawrence Xu, ambassador of Chinese fashion culture and double "Golden Summit Award" designer Zhang Zhaoda brought a wonderful Hanfu show. These costumes carry the excellent traditional Chinese craftsmanship and aesthetics,…

Cover news reporter Yang RuiwenA hibiscus flower was woven on the embroidery machine. The anchor Shi Liu repeatedly adjusted the live broadcast equipment. The designer's pen moved rapidly on the drawing board. At that time, a car set off from Pengzhou, carrying various styles of ready-made clothes and rushed towards the company... This is the scene at nine o'clock in the morning when employees of the Hanfu brand "Return to the Han and Tang Dynasties" are preparing for the release of new winter products. Lu Xiaowei is the founder of Chengdu Hantang Culture Communication Co., Ltd. Her colleagues in the Hanfu circle prefer to call her "Green Pearl". The entrepreneurial history of "Return to the Han and Tang Dynasties" is almost a microcosm of the history of changes in the domestic Hanfu industry. Lv Xiaowei, who has participated in and witnessed the "return" of Hanfu and is still running for the revival of Hanfu culture, has two wishes: to let everyone have their own set of Hanfu; to make the return to Han and Tang Dynasties a century-old event Brand, leading the trend of Hanfu. Resigned from the TV stationEstablished the first physical Hanfu store in the countryIn 1980, Lu…

Editor's note:Han clothes are like water, a dream for a thousand years. Whenever the weather is fine on weekends, many "little brothers" and "little sisters" dressed in gorgeous and elegant Hanfu, walk slowly by the Daming Lake in Jinan, with fragrant hair on their temples, wide sleeves and flowing clouds, and a jade stand in the wind. It seems that thousands of years have passed, and the ancient style is coming. In the eyes of the public, Hanfu is a niche. But data shows that the Hanfu industry has developed into a tens of billions market on Taobao. Nearly 20 million people visit Hanfu stores on Taobao every day, and thousands of Hanfu merchants are constantly transforming around market demand, just like the Internet industry is renovating. Look at Caoxian County for three-point Hanfu. What is unexpected is that 1/3 of the popular online Hanfu costumes come from Cao County, Heze City. Today, Caoxian County continues to maintain its leading position as the second "super-large Taobao village cluster" in the country, and leads the country in the number of Taobao towns. Recently, Qilu Evening News and Qilu One Point visited Caoxian County, Heze City, where they met all kinds of…

Cover news reporter Luo Tianyi and Xie Rangan’s intern Yang Xinke’s picture is provided by the intervieweeOn the short video platform, “post-00s” Ye Ming has nearly 2 million fans. The work has been played more than 200 million times. But in the Hanfu circle, Ye Ming should be considered a newcomer. He only started to get into contact with Hanfu in January this year. He has participated in two offline events. One was the Splendid China Yuntai Mountain Hanfu Flower Festival held in Jiaozuo, Henan in April, and the other was the "Hanfu Flower Festival" held in Wenshufang, Chengdu last month. Ten Miles of Jincheng - Shu Feng Ji Hanfu Awards". At first, he mainly liked cosplay, cosplaying some game characters, and shooting a lot of transformation videos. Later, when he was working as a model, he wore a headgear for the first time, and then he felt that he could try the Hanfu style. “I actually like traditional culture. I went to a traditional Chinese tea ceremony with my mother. I also want to continue to shoot some Hanfu-related videos and participate in some Hanfu offline activities to let more people know about Hanfu. People like Hanfu," Ye Ming…

Hanfu shows all over the city, a dream back to the prosperous Tang Dynasty. This year, Luoyang cultural tourism continues to break through the circle, from Qingming Festival to May Day. Meituan data shows that during the May Day holiday, Luoyang ranked first in the province in terms of bookings for tourism consumption (including hotels and B&Bs, attraction tickets, transportation, etc.), welcoming tourists from all over the country. With the help of online platforms such as Meituan and Dianping, Luoyang merchants have integrated city characteristics and user needs to continuously innovate cultural tourism supply. As a representative business format, "Hanfu Hotel" has quietly become popular. Meituan data shows that in the past year, the number of accommodation merchants in Luoyang offering "Hanfu" themed products has increased by 330% year-on-year, and the order volume for related products has increased by 17 times. The Luojian Hanfu Guanying B&B Hotel, located near Longmen Avenue, will open in October 2023 with approximately 30 guest rooms. This is also the first time that Hu Yun, a post-95s entrepreneur, operates a hotel across industries. The store spent more than 100,000 yuan to purchase 400 sets of Hanfu and thousands of accessories, which are free for customers…

Henan Screenshot of "Fashion Travel" magazine's official Weibo On the 23rd and 24th, "Fashion Travel" magazine published multiple sets of photos of actress Tong Liya on the Sina Weibo platform. The theme of this group of photos is "Flowers in Luoyang". They were taken in Longmen Grottoes, Shanshan Guild Hall, Tianxiang Peony Garden and other places. There are many "Luoyang elements". Among them, in the Longmen Grottoes, Tong Liya was wearing a Hanfu made in the Tang Dynasty, standing on a cruise ship on the Yi River, her skirts fluttering in the wind. This scene made many netizens sigh: "Is this the Hanfu of the Tang Dynasty?" "Luoyang and Hanfu are a perfect match!"...Yesterday, reporters interviewed the costume (Hanfu) restoration guide for this shooting Chen Shiyu, a costume history scholar and director of the Chinese Costume Culture Research Association, learned about the Luoyang story behind Tong Liya’s Han costume makeup. Chen Shiyu introduced that when Tong Liya was photographed at the Longmen Grottoes, the style of Hanfu she wore was popular in the Wu Zhou Dynasty. The neckline of her top was V-shaped and the opening was lower. Compared with the U-shaped dress that was also popular in the Tang…

Live streaming e-commerce is bringing Caoxian Hanfu to a broader marketMaybe you don’t have a horse-faced skirt in your wardrobe, but you must have heard how popular horse-faced skirts are. Data from the "Douyin E-commerce Women's Consumption Trend Data Report" show that in the past year, the number of orders for horse-faced skirts purchased by female users on Douyin e-commerce increased by 841% year-on-year. Since the beginning of this year, Caoxian County, Shandong Province, a place known as "China's largest Hanfu production base", has sold more than 300 million yuan of New Year's Eve clothing, mainly horse-faced skirts, during the Spring Festival. Online sales of face skirts approach 900 million yuan. "Horse-faced skirts have become a hot-selling New Year's shirt", "Caoxian County has sold 300 million horse-faced skirts and the supply is still in short supply", "400 college students returned to Caoxian County to sell horse-faced skirts" and other hot searches. These are The topic is like a whirlwind, sweeping the entire online world. Under this trend, many people want to go to the scene to find out. Caoxian Railway StationA person who "missed the business opportunity"The first stop to Caoxian is Shandong Jizhi Life Technology Industrial Park. This is…

Young people wearing Hanfu go to the market. Photo by Mao YuFrom April 20th to 21st, the 2024 "National Silk and Hanfu Festival·Ancient Rhythm and New Style" was held at the China Silk Museum in Hangzhou, Zhejiang. An immersive "Silk Road Adventure" check-in game, a handicraft market, etc. were set up on site. Young people dressed in Hanfu attended the national style event. Young people wearing Hanfu look at the exhibition at the China Silk Museum. Photo by Mao Yu Hanfu enthusiasts take photos at the China Silk Museum. Photo by Mao Yu Young people dressed up for the "Hanfu Festival". Photo by Mao Yu Hanfu lovers visit the market. Photo courtesy of China Silk Museum Event site. Photo courtesy of China Silk Museum bodyYoung people wearing Hanfu participate in experience activities. Photo courtesy of China Silk Museum

China Youth Network, Beijing, April 25th (Reporter Yang Yue, intern reporter Han Wenyi) Preface to the spring scenery, all things sing in harmony. From April 20th to 21st, the 2024 Guangzhou Flower Festival and Shangsi Festival "Hua Yang Huadu·Playing in the Snow and Exploring Flowers" was held at the Maling Flower Botanical Garden in Huadu District, attracting the participation of many young people who love the country and wear beautiful clothes. Sister Xiaoyi, a well-known traditional cultural disseminator and ambassador of Tangjin Culture and Xinjiang, was also invited to attend as a guest. Together with the "Tangjin National Style Women's Group" composed of ethnic minority employees from Tangjin Textile Co., Ltd. in Tumushuke City, Xinjiang, they completed the Song and dance performance of the theme song "Chinese Hanfu" of this Guangzhou Flower Festival. Miss Yi took a photo with the "Tangjin National Style Girl Group" composed of ethnic minority employees from Tangjin Textile Co., Ltd. in Tumshuke City, Xinjiang. Photo provided by the interviewee"Chinese Hanfu, with its majestic and upright style, wears our Han clothes and revitalizes our country of etiquette..." Following the melody of the music, the young lady and the ethnic minority employees of Tangjin Textile walked together.…

BeijingThe gentle swing of the fan and the fluttering clothes give people a sense of time and space dreaming back to Luoyang City in the Sui and Tang Dynasties. The May Day holiday has not yet arrived, and Luoyang, which is in the flower season, is already bustling with activity. "Only peonies are the true national beauty, and they move the capital when they bloom." Looking at the scene of men, women, old and children wearing Hanfu admiring flowers, many people immediately thought of "Peony Appreciation" by Liu Yuxi, a poet of the Tang Dynasty. Today, Luoyang is called a Hanfu friendly city by many netizens. OTA data shows that since this year, Luoyang’s search volume for “Hanfu” ranks second in the country, and searches for “Men’s Hanfu” have increased by 550% year-on-year. Photo provided by guests experiencing Hanfu B&B at Yunhuali Intangible Cultural Heritage Art B&B in LuoyangHanfu makes this thousand-year-old capital more charming and attractive, and also makes the hotels and B&Bs in the city more attractive. "roll". A hotelier in Luoyang told reporters that now when young people go to Luoyang to stay, they don't ask whether breakfast is provided, but they first ask if there are…

Reporter| Zhou FangyingEditor| Lou Qinqin 1The "Renaissance of Hanfu" that started in 2021 is in the ascendant, but many well-known Hanfu brands have collapsed recently. Down. Since the beginning of 2022, three Hanfu brands, Huajianxi, Ducheng Nanzhuang, and Yijin Jiudu, have successively announced the closure of their stores, triggering heated discussions among many Hanfu fans on social media such as Xiaohongshu and Weibo. Among them, Huajianxi and Yijinjiu are both new stores established four or five years ago, and have quickly accumulated a certain fan base with a relatively high cost performance of 100 yuan. Since the Hanfu circle attaches great importance to antiques, the founders of Hanfu brands often call themselves "shopkeeper". Talking about the reason for closing the store, both Hua Jianxi and Yi Jinjiu said on Weibo, "The shopkeepers" hope to find a new life and can no longer maintain it. Hanfu business. Source: Weibo Source: WeiboThe city, which was established nearly ten years ago,Chengnanzhuang is even on many recommended lists for beginners of Hanfu, and its price range is within the hundred-yuan range that ordinary consumers can reach. What surprised many Hanfu enthusiasts was that Ducheng Nanzhuang had continued to sell new products in the first…