It is the "shirt" worn by celebrities in street photography and shows. It is a hot search as soon as it is worn, and it has become a topic and popularity. It is the most beautiful scenery in spring. The elderly, Gu Liang and children all wear their own horse-faced skirts. It collides with spring; it is also popular on social platforms. Fashion and travel bloggers take horse-faced skirts to check-in all over the world, reproducing the elegance and charm of oriental Chinese clothing; and, wearing horse-faced skirts to check-in and take photos People can see it everywhere, which also proves the popularity of horse-faced skirts from another direction. Picture source Xiaohongshu From being a niche to being popular now, why is the new Chinese style represented by the horse-faced skirt so popular? Today, let’s talk. 01. How popular is the new top horse-faced skirt? Whether a phenomenon or a behavior is really popular can be easily judged from the data on major social media. How popular is the horse-faced skirt, which is said to be the new top trend, on major social media? On Weibo, there are nearly 30 hot search topics about horse-faced skirts, among which #马面skirts are…

During this year’s Spring Festival, social media platforms were dominated by photos of tourists wearing horse-faced skirts. The Forbidden City and Temple of Heaven in Beijing, Yingtianmen in Luoyang and Riverside Garden during the Qingming Festival in Kaifeng, the compatibility between the horse-faced skirt and the red-walled antique style is exciting, and makes people marvel at the beauty of Chinese clothing. During the Spring Festival of the Year of the Dragon, horse-faced skirts have unexpectedly but unexpectedly become a hit item. Many consumers have purchased horse-faced skirts as their New Year’s “shirts,” and even more people have chosen horse-faced skirts as their first Hanfu item. Face skirt. Big data shows that during the "Double Eleven" period in 2023, Taobao sold more than 730,000 horse-faced skirts. Horse-faced skirts have become the most popular item in the Hanfu category. The reporter searched on various e-commerce platforms and found that the sales of some hot-selling styles of horse-faced skirts exceeded one million yuan. According to reports, in Cao County alone, the sales of Year of the Dragon New Year greeting clothes, mainly horse-face skirts, in 2023 have exceeded 300 million yuan. Reverse achievement of Hanfu track From the perspective of historical evolution, the…

Since last year, the popularity of horse-faced skirts has driven the trend of national fashion consumption. On a certain social platform, there are more than 1 million notes related to horse-faced skirts and more than 560,000 related products. On short video platforms, multiple horse-faced skirt-related topics have been viewed more than 100 million times. Behind the popularity of horse-faced skirts, the scale of China's Hanfu market continues to expand. The report shows that China's Hanfu market size will reach 14.47 billion yuan in 2023, and it is predicted that it is expected to reach about 24 billion yuan in 2027. Driven by this trend, many well-known brands have launched national fashion products that combine elements of traditional Chinese culture, covering clothing, shoes, accessories, beauty, home furnishings, digital and many other fields. The explosion of national fashion products is the result of the creative transformation and innovative development of China's excellent traditional culture. It illustrates the charm of traditional Chinese aesthetics that transcends time and space. This popular trend also highlights the self-confidence, self-improvement and high-spirited spiritual outlook of contemporary young people. . Integrity and innovation have given new vitality to China's excellent traditional culture. For example, the horse-faced skirt fully…

March 8, China International Textile Yarn (Spring and Summer) Exhibition, horse skirt clothing fabrics. Picture/IC “The color of this horse-faced skirt is a very noble purple-black color, with patterns such as flowers, birds, and jade trees embroidered on it. The style is a classic five-meter hem with six pairs of pleats, and the design that is tight at the top and wide at the bottom makes it more elegant and elegant. I like it. Sisters can place orders directly." At 11 o'clock in the night, in a Hanfu live broadcast room in Hangzhou, Zhejiang, the female anchor was holding a horse-faced skirt and introducing it enthusiastically to the camera. A few minutes later, the horse-faced skirt, with 3,000 pieces in stock, was sold out. When it comes to the first popular clothing item for everyone in 2024, the horse-faced skirt is well deserved. During the Spring Festival, young people wearing hairpins and horse-faced skirts emerge one after another in Chinese-style gardens such as West Lake in Hangzhou, the Forbidden City in Beijing, and Xi'an City Wall, or under red walls and golden tiles, and even as far away as France and Australia on the other side of the ocean. The…

With the popularity of the new Chinese style, more and more people can be seen trying Chinese clothing on the road ‍‍But here comes the problem. In reality, there are really very few people who can look good with a horse skirt. ‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍Today’s content, I would like to discuss with you how to integrate this beautiful item, the horse skirt, into our daily wear? ‍‍‍‍‍‍‍‍ In the comment area of ​​this Monday’s outfit review, I also learned a lot about new Chinese style, horse-faced skirts, Chinese elements, etc. On the last day of the Tomb Sweeping Day holiday, I prepared an issue of "Horse Face Skirt, One Wear, Multiple Wear" ‍Pair the same skirt with different tops, one set is more ancient and the other modern, showing two completely different styles Let’s check out my learning results together~Look1 Green skirt + button-down shirt I just shared with you last week. Wear green beautifully in spring~No, I specially found a vibrant green horse-faced skirt. No matter what you wear, No matter what style, you must carry out the spring spirit to the end FirstA horse-faced skirt was unveiled, in a color combination of grass green and golden, with a pattern of…

Patterns woven and embroidered with gold and silver threads are embellished on the skirt material, and the hem of the skirt sways gently with the steps, like a flowing ink painting. Amidst the huge crowds, girls wearing horse-faced skirts walked in the Louvre Museum. Overseas people watched frequently. The elegant European-style architecture and the bright and elegant horse-faced skirts complemented each other, filling the aura. During the Spring Festival, horse-faced skirts have become one of the hottest items at home and abroad. In major social media, tags such as “bringing oriental aesthetics abroad”, “giving foreigners some shock”, and “challenge to wear horse-faced skirts abroad” have appeared, and horse-faced skirts have become a hot trend. "Traffic password". 01 Sales surge! Tens of thousands of items were sold on TEMU Ten years ago, wearing ancient costumes and taking to the streets might have attracted the attention of passers-by. Ten years later, seeing someone wearing a horse-faced skirt every ten steps has become indifferent. During the Spring Festival of 2024, many beautiful scenes of people wearing pleated half-length skirts appeared in major popular scenic spots and historical sites. Hanfu, represented by horse-faced skirts, has become a hot trend in Chinese style wear. Horse-faced…

In this era of ever-changing fashion, China International Fashion Week has always attracted global attention with its unique charm. As an important platform to showcase the innovative achievements of China's fashion industry, each fashion week brings together the wonderful presentations of many domestic and foreign designers and fashionistas. At this year's Fashion Week, the stunning appearance of an elegant goddess captivated many audiences - she is the famous actress Zhao Yazhi. She stunned everyone with her horse-faced skirt, which perfectly interpreted the unique charm of Chinese style, allowing people to once again appreciate the wonderful way that Chinese beauty and Chinese style complement each other. Zhao Yazhi, the goddess who once left countless classic roles on the screen, is now over sixty years old, but her style is still as good as before. On the stage of Fashion Week, she wore a beautifully designed horse-faced skirt, the skirt swaying gently with her steps, like a blooming lotus dancing. The horse-faced skirt has a unique style and smooth lines, which not only shows the elegance and dignity of Chinese clothing, but also incorporates modern fashion elements, making it eye-catching. As a type of traditional Chinese clothing, the horse-faced skirt has a…

What once again brought Hanfu "out of the circle" was the horse-faced skirt, known as the "New Year's jersey", which triggered a new round of traditional clothing craze. In this national trend, the industrial chain of the Pearl River Delta has played an important supporting role. More people are falling in love with Hanfu On Yunpu 4th Road in Huangpu District, Guangzhou, during morning and evening commutes, you can often see a figure wearing Hanfu and carrying a briefcase. She is Xia Siqi, a Hanfu enthusiast. Half an hour before going out, Xia Siqi first tied up her hair with a hairpin, selected the best one today from more than a dozen tops from different dynasties and styles such as Tang, Song, Ming, etc., put it on the most matching horse-faced skirt, and finally put it on Walking on the clouds or walking on the head. She said that the slowest thing was doing her hair, and the fastest thing was choosing a horse-faced skirt. As long as the patterns and patterns are good-looking, she can wear them with a sense of sophistication. She only bought 5 horse-face skirts, which is enough to rotate them every day. There are many…

Just after the Spring Festival holiday, on February 19, a group of nuns dressed in horse-faced skirts "catwalked" in Chengdu Wangjianglou Park. To the accompaniment of music, the group of them walked on the stage wearing red, dark blue and navy horse-faced skirts. According to reports, last autumn, maids also wore horse-faced skirts and took photos under the ginkgo trees in some parks and other places in Chengdu. Red Star News reporters learned that horse-faced skirts, as a type of Hanfu, have quietly "entered" the wardrobes of young people and even middle-aged and elderly people in recent years. During this year’s Spring Festival, topics such as #马面skirtJackie Chan’s New Year’s Spring Festival Outfit Hot Style#even #caoxian sold 300 million horse-faced skirts are still in short supply#and other topics became hot searches. According to big data from multiple e-commerce platforms, the search volume for Hanfu has skyrocketed since January this year. Among them, the horse-faced skirt has become the most popular item in the Hanfu category, with sales of many hot-selling items exceeding one million. Yuan. In Wenshufang, Chengdu, a Hanfu store's horse-faced skirt sales increased by 20 to 30% during the Spring Festival this year compared with last year, becoming…

Spring has arrived and the temperature is gradually rising. This season, many beauty-loving women have chosen "new Chinese" style clothing such as horse-faced skirts as their new clothes for the spring. JD.com data shows that since the live broadcast of the Year of the Dragon Spring Festival Gala, the transaction volume of "new Chinese-style" clothing has increased by 215% year-on-year, and the transaction volume of Hanfu category has increased by 325% year-on-year. This year's "Government Work Report" proposed that cultivating domestic products should be one of the important ways to promote consumption. Now is the peak season for spring clothing. Can "New Chinese Style" continue this wave of popularity and open up a larger market?&x-expires=1713057723&x-signature=YioRRQ0PnywfwNuhN4bmcnEwklY%3D "> Cartography/He Zhaoxia National trend "top trend" empowers new consumption With blue bricks, gray tiles and granite paths, on Duzheng Street, which is rich in history and culture, there is the Xinghanting Hanfu Experience Center, where the horse-faced skirt is the most popular item at the moment. "Wearing a horse-faced skirt and walking through the ancient alleys, it seems that you can better feel the charm of the ancient city under the Tianxin Pavilion city wall and the tranquil atmosphere of the city." said Guo…

Chinese traditional culture has a long history, is extensive and profound. Excellent traditional culture can inject new creativity and inspiration into the clothing and fashion industry, and integrate more excellent traditional clothing culture into clothing design. This not only enhances the cultural value of the product, but also satisfies consumers’ needs for uniqueness and differentiation. At the moment, the Caoxian horse-faced skirt, which is popular all over the Internet, is the best example of designers integrating traditional Chinese "oriental aesthetics" into modern elements and aesthetic needs, thus giving new vitality to traditional Chinese clothing. On March 19, all-media reporters from Peony Evening News interviewed Hanfu enthusiasts and relevant scholars and listened to their talk about the fashionable charm of horse-faced skirts. Behind the "fire" of traditional clothing It is national self-confidence and cultural self-confidence Oriental beauty emphasizes harmony, balance and artistic conception, focusing on the harmony and unity of clothing, nature and the human body. The patterns, colors, lines and other elements in traditional clothing contain profound cultural connotations and artistic values. With the changes of the times, traditional costumes have gradually faded out of people's daily lives, being shelved or used only as decoration for specific occasions. Until November…

In recent years, Hanfu craze has quietly started all over the country. Hanfu is increasingly entering the public eye and entering our lives. Especially on the streets of the beautiful tourist city of Hanzhong, you can often see people wearing different Hanfus swimming around in many places. Especially in traditional festivals, young men and women gather in groups, and handsome boys and beauties come one after another, which is like a beautiful scenery, which is spectacular. Being in it feels like traveling back to ancient China! Hanfu cultural associations have sprung up like mushrooms after a rain, Hanfu merchants and stores have increased sharply, and various Hanfu cultural tourism festivals and other festivals are brilliant and dizzying. People can often enjoy various Hanfu performances, Hanfu gatherings, and Hanfu catwalks. The performers wear Hanfu, turning back time and interpreting thousands of years of culture. The audience is immersed in the gorgeous ancient elegance. The colorful Hanfu in Hanzhong, Shaanxi is amazing! Hanfu "began from the Yellow Emperor and was prepared by Yao and Shun" and originated from the crown uniform made by the Yellow Emperor. It was finalized in the Zhou Dynasty, and through the Han Dynasty, a complete crown service…

On April 4, the first day of the Tomb Sweeping Day holiday, ticket bookings for Chengdu scenic spots on the platform increased 2.5 times year-on-year, ranking among the top 10 popular cities. At Qinglong Lake in Chengdu, taking advantage of the beautiful spring scenery, more than 40 Hanfu enthusiasts put on Tang costumes, used grass as mats and skirts as tents, chanted poems, ate cold food, threw pots, played guzheng, flute and flute, and played Cuju , fly paper kites, swing on swings, restore the Tang Dynasty skirt banquet, and feel the romance and poetry of spring. More than that, national style and national style activities based on traditional culture are being carried out in Chengdu in various forms, such as participating in youth leagues, wearing horse-faced skirts, and watching Sichuan opera. National style and national style are becoming a new craze in cultural tourism consumption. A folk Sichuan opera troupe on Futong Street was packed to capacity. It featured Sichuan opera, fire-breathing and other traditional Sichuan opera activities. Tens of thousands of tickets were sold online. Foreign tourists dragged their suitcases and came to watch Sichuan opera. Tasting wine and eating, playing the piano and flute, playing Cuju and…

Beijing News (Reporter Wu Tingting) During the Qingming Festival, flowers are in full bloom in Beijing. On April 4, the first Huachao Festival in Jingzhi Lake in Beijing opened, with Hanfu parade, kite flying, Huachao market, flower god roly-poly interaction, and the Six Arts of Gentlemen. Experience and other exciting activities with strong national flavor attract Chinese and foreign tourists to come and check in. On April 4, the first Flower Festival of Jingzhi Lake in Beijing opened. The exciting activities with strong Chinese flavor attracted Chinese and foreign tourists to come and check in. Photo by Beijing News reporter Li Muyi During the event, tourists dressed in Hanfu danced with the Flower Goddess parade. Among the teams, a group of foreign students from the University of International Business and Economics stood out. They come from Cambodia, Malaysia, Myanmar and other countries, wear traditional Chinese costumes and learn traditional Chinese etiquette. In the park, a roly-poly lady wearing a Flower Goddess costume dances gracefully and gracefully, attracting tourists to participate and interact. Photo by Beijing News reporter Li Muyi "This is the second time I wear traditional Chinese clothing. Last time it was Tang suit, and this time it is…

In 2024, the girls' "Spring Festival jersey" will have an additional keyword - horse-faced skirt. The "2024 Douyin E-commerce Women's Consumption Trend Data Report" shows that in the past year, women's orders for new Chinese clothing on the Douyin platform increased by 195% year-on-year, and orders for horse-faced skirts increased by 841% year-on-year; during Double 11 in 2023, 730,000 horse-faced skirts were sold on Taobao alone, and in December it was selected as one of Taobao's top ten products in 2023. On Xiaohongshu, the keyword "#马面skirt" received 1.28 billion views. Horse-faced skirts have become popular from the Spring Festival to early spring, and have become a favorite item for young women throughout the year. Also suddenly popular is the live broadcast room. From February this year to the present, Bilibili, a platform with a large number of young users, has suddenly appeared several live broadcast rooms selling skirts, with titles often containing keywords such as low price of 9.9 yuan. The shape of horse-faced skirts is fixed, and the pattern design can best show the style of a store. However, plagiarism and imitation have led to the frequent occurrence of low-quality knockoffs of Hanfu. The dispute between "Shan Zheng" and…

“The color of this horse-faced skirt is a very noble purple-black color, with patterns such as flowers, birds, and jade trees embroidered on it. The style is a classic five-meter hem with six pairs of pleats, and the design that is tight at the top and wide at the bottom makes it more elegant and elegant. I like it. Sisters can place orders directly." At 11 o'clock in the night, in a Hanfu live broadcast room in Hangzhou, Zhejiang, the female anchor was holding a horse-faced skirt and introducing it enthusiastically to the camera. A few minutes later, the horse-faced skirt, with 3,000 pieces in stock, was sold out. When it comes to the first popular clothing item for everyone in 2024, the horse-faced skirt is well deserved. During the Spring Festival, young people wearing hairpins and horse-faced skirts emerge one after another in Chinese-style gardens such as West Lake in Hangzhou, the Forbidden City in Beijing, and Xi'an City Wall, or under red walls and golden tiles, and even as far away as France and Australia on the other side of the ocean. The dignified and grand national style all reflects the beauty of Chinese clothing. The enthusiasm of…

On March 8, a report from Douyin e-commerce: In the past year, the order volume of new Chinese-style clothing purchased by female users on Douyin e-commerce increased by 195% year-on-year, among which the order volume of horse-faced skirts increased by 841% year-on-year. This shows that female consumption plays an important role in the cultural inheritance and market expansion of national trends and intangible cultural heritage. According to the Qianzhan Smart Investment Recruitment System, Caoxian County, Shandong Province is one of the production and sales bases of Hanfu in my country, with annual sales of Hanfu exceeding 7 billion yuan. This year, the sales of Year of the Dragon New Year clothes, mainly horse-faced skirts, in Caoxian County have exceeded 300 million yuan. Merchants selling Hanfu and horse-faced skirts in Cao County said that production was in short supply, offline sales had increased dozens of times, and a single online live broadcast account averaged 200,000 per day. National trend promotes the popularity of Hanfu In recent years, the consumption craze for domestic products has continued to heat up, and the national trend has spread across all walks of life. According to data from Baidu and the People's Daily Online Research Institute,…

Caoxian horse-faced skirt □ Chutian Metropolis Daily Jimu News reporter Shen Wai Li Ying Photography: Chutian Metropolis Daily Jimu News reporter Li Ying Caoxian has two completely different looks. A look is “engraved” on the Internet. In 2021, this county in southwestern Shandong with a population of 1.75 million became popular because of an Internet celebrity calling Mai. In the carnival-like jokes made by netizens about "Bei, Shanghai, Guangcao", Caoxian is described as a cyber high-tech city with high-rise buildings and spaceships. It is a "universe" where even two apartments in Shanghai cannot be exchanged for "a bed in the outer ring". center". The other is the real Caoxian County. This county, part of Heze City, Shandong Province, is famous for its large population. It only takes half an hour to take the urban rail from Heze City to Caoxian County. Caoxian County has sharp-edged streets and buildings. There are few trees on both sides of the streets. Except for newly developed residential buildings, there are almost no high-rise buildings. Because it is close to Henan Province, Henan braised noodles and other restaurants can be seen everywhere on the streets. The locals' accent is also "Cao Pu" mixed with the…

The dragon is our fashion symbol that has never faded. These spiritual symbols that are integrated into the flesh and blood of Chinese people are also the source of the beauty of our cultural confidence. The horse-faced skirt, developed from the spiral skirt of the Song Dynasty, embodies a unique oriental charm. When the horse-faced skirt meets the Year of the Dragon, it is the most "trendy" collaboration in this Spring Festival. During the Spring Festival, buying new clothes to bid farewell to the old and welcome the new is a ritual for many people. This Year of the Dragon ritual has a new trend, and various horse-faced skirts have become the "New Year's shirt" for many young people. In the Spring Festival "flower markets" on the streets of Guangdong, Fujian and other places, horse-faced skirts and colorful flowers complement each other, becoming a beautiful scenery during the Spring Festival. Jiang Lai, a child from Guangzhou: Wearing such beautiful clothes on such a good festival makes me feel very good. Xiamen citizen Lai Xiuyun: The suit I am wearing today has some dragon elements, which just fits the theme of this year’s Year of the Dragon. I feel it is…

In the spring season, every woman probably has new ideas and new ideas. The same is true for clothing and outfits. I like to seek another kind of inspiration so that 2024 will be different from the past. After careful consideration of the matching style of sweater + horse skirt, it seems that the two items are not on the same parallel line, but the combination of the two has a surprising effect. Such a whimsical idea is so unique and can also add a unique touch to spring. In this issue, we will analyze the infinite charm of sweater + horse skirt, and hope to inspire you. 1: Why older women chase horse-faced skirts like this? You will understand after reading this 》》》Enrich cultural value If you want to know more about ancient costumes, you can do so through horse-faced skirts. From aspects such as the production process of the horse-faced skirt and the various patterns of the horse-faced skirt, it interprets a lifestyle and social culture of ancient Chinese women. Horse-faced skirts not only have auspicious clouds coming, but also phoenixes. These designs represent happiness and good luck. In addition, the horse-faced skirt is also an analysis of…