Live streaming e-commerce is bringing Caoxian Hanfu to a broader marketMaybe you don’t have a horse-faced skirt in your wardrobe, but you must have heard how popular horse-faced skirts are. Data from the "Douyin E-commerce Women's Consumption Trend Data Report" show that in the past year, the number of orders for horse-faced skirts purchased by female users on Douyin e-commerce increased by 841% year-on-year. Since the beginning of this year, Caoxian County, Shandong Province, a place known as "China's largest Hanfu production base", has sold more than 300 million yuan of New Year's Eve clothing, mainly horse-faced skirts, during the Spring Festival. Online sales of face skirts approach 900 million yuan. "Horse-faced skirts have become a hot-selling New Year's shirt", "Caoxian County has sold 300 million horse-faced skirts and the supply is still in short supply", "400 college students returned to Caoxian County to sell horse-faced skirts" and other hot searches. These are The topic is like a whirlwind, sweeping the entire online world. Under this trend, many people want to go to the scene to find out. Caoxian Railway StationA person who "missed the business opportunity"The first stop to Caoxian is Shandong Jizhi Life Technology Industrial Park. This is…

The most popular dressing style among young people today is the new Chinese style. According to data from the China Textile and Apparel Federation It shows that the "new Chinese-style" clothing market will reach 1 billion yuan in 2023, and the GMV (gross merchandise transaction) of related products has grown by more than 100% in the past three years. Ms. Zhu, a 25-year-old citizen, told reporters that as the most popular clothing style this year, she has been paying attention to new Chinese style since the Spring Festival and has spent more than 3,000 yuan on new Chinese style clothing. On April 24, the reporter discovered during a visit that new Chinese-style clothing stores can be seen everywhere in our city. In a clothing store on Liuquan Road in Zhangdian District, the reporter saw new Chinese-style shirts and jackets placed in the most conspicuous position of the store. According to the store owner, the best-selling item in the store is a light cyan dress. The design of this dress is improved from the cheongsam. The fabric is light and breathable, allowing consumers to stay fresh and elegant in summer. A consumer who bought the dress said: "The skirt has a…

China Youth Network, Beijing, April 25th (Reporter Yang Yue, intern reporter Han Wenyi) Preface to the spring scenery, all things sing in harmony. From April 20th to 21st, the 2024 Guangzhou Flower Festival and Shangsi Festival "Hua Yang Huadu·Playing in the Snow and Exploring Flowers" was held at the Maling Flower Botanical Garden in Huadu District, attracting the participation of many young people who love the country and wear beautiful clothes. Sister Xiaoyi, a well-known traditional cultural disseminator and ambassador of Tangjin Culture and Xinjiang, was also invited to attend as a guest. Together with the "Tangjin National Style Women's Group" composed of ethnic minority employees from Tangjin Textile Co., Ltd. in Tumushuke City, Xinjiang, they completed the Song and dance performance of the theme song "Chinese Hanfu" of this Guangzhou Flower Festival. Miss Yi took a photo with the "Tangjin National Style Girl Group" composed of ethnic minority employees from Tangjin Textile Co., Ltd. in Tumshuke City, Xinjiang. Photo provided by the interviewee"Chinese Hanfu, with its majestic and upright style, wears our Han clothes and revitalizes our country of etiquette..." Following the melody of the music, the young lady and the ethnic minority employees of Tangjin Textile walked together.…

[Yibang Power News]Hanfu is really popular. Unconsciously, boys and girls wearing Hanfu no longer arouse comments when they appear on buses and subways in big cities. On the way outing in spring, girls in ancient costumes and martial arts boys who look like they came out of TV series can be seen everywhere. In fashionable cultural and creative activities, the ancient Hanfu catwalk has become a reserved item. Hanfu joins hands with Generation Z to rise together with the national trend. The wind picked up and a track was forming. There is a brand name in the spotlight that is difficult to ignore - "Return to the Han and Tang Dynasties". In the exchange with Sun Yi, the co-founder of Return to the Han and Tang Dynasties, these four keywords left the impression of Yibang Dynamics - "sentiment, tenacity, concentration and caution". (Returning to the founders of the Han and Tang Dynasties, Lu Xiaowei and Sun Yi)1] In the past, we relied on feelings, but in the future we must also respect business lawsIn 2006, due to the With a passion for Hanfu, singer Sun Yi and Lu Xiaowei, who were originally engaged in the media industry, jointly founded the…

Cover news trainee reporters Yang Lan and Yang Ruiwen Some pictures are from the InternetIn recent months, Caoxian County has been on the Internet hot searches many times. Regarding this small border town, netizens exclaimed, "I would rather have a bed in Caoxian County than a house in Shanghai." The magic of Caoxian County is that, as an ordinary third-tier town, it became an instant hit due to the right time, location, and people. Many people jokingly call Caoxian County a place that "punches north and kicks Guangzhou and Shenzhen". As Caoxian County, which accounts for three-thirds of the world's Hanfu market, will this huge wave of traffic push its Hanfu industry to a higher level? What kind of "traffic dividend" can the explosion in Caoxian County bring to local dealers and Hanfu manufacturers? On May 26, the cover news reporter talked with Wang Xiaocan, director of the Advanced Customization Research Center of the School of Continuing Education of the Beijing Institute of Fashion Technology and vice president of the Apparel Talent Professional Committee of the China Talent Research Association, as well as three companies located in Taobao Village in Cao County. Hanfu merchants and manufacturers explore the current situation…

Reported in Yantai, Yangtze"The wind blows the fairy mantles and flutters, just like the dancing of colorful feathers." Such a scene, in the spring It’s not uncommon in Yantai. In recent days, young people dressed in Hanfu can be seen everywhere in major parks and scenic spots in Yantai. They wear Chinese dresses with flowers, and the flying skirts fly in the romantic sea of ​​flowers, creating a different kind of spring style, "appreciating "Flower Season" is more like "Hanfu Travel Season". On a certain social media platform, so far, videos related to "Hanfu" have been played 112.64 billion times. Various cross-dressing videos compete for beauty, causing netizens to call them "time travel". The young group has made Hanfu pop up frequently, and it has also given birth to new cultural and tourism scenes, releasing new vitality in cultural and tourism consumption. Please see the survey: New ways of playing for young people Wear Hanfu for a spring appointment, enjoy the flowers and enjoy the spring scenery. Nowadays, “Hanfu + Spring Outing” has become a new way of traveling for young people. On April 13, Laiyang’s “Flowers Blooming on Moshang·Language of Flowers in Lixiang” flower viewing season was launched. Pear…

Why are "new Chinese clothing" represented by horse-faced skirts so popular? China's clothing industry is ushering in good development opportunities by leveraging the spread of traditional cultureCulture is the background of the craze for "new Chinese clothing"Traditional fragrance The color of cloud yarn is relatively monotonous, while the intricate embroidery craftsmanship is emphasized. The improved new Chinese-style Xiangyun gauze jacket uses the penetration of technological fabrics to increase the color of Xiangyun gauze while retaining its lightness and breathability, making it easier to wear in the Lingnan climate. Horse-faced skirts are traditionally made of Yun brocade and Song brocade fabrics. They are famous for their elegance, are complicated to craft and expensive. The fabrics of new Chinese-style horse skirts are mostly made of chiffon and chemical fiber. The embroidery is changed to printed jacquard, and the price is more affordable. The cheongsam has changed from a traditional curve to a large silhouette. The new Chinese style elements have been improved to eliminate complexity and simplify it. It is embellished with simple large silhouette and buckle details. In addition to being worn alone, it can also be worn with Pants and skirts are layered. The Chinese-style men’s shirt is inspired by…

GuangdongThe "new Chinese-style" clothing that became popular in the second half of 2023 is still popular today. At the Nanyou Clothing Wholesale Market in Shenzhen, Guangdong, wholesalers from all over the country purchase clothing here. In a stall, store manager Cui Ciqian received batches of customers, most of whom chose "new Chinese-style" clothing. Inner Mongolia wholesaler Ms. Fan:I came from Inner Mongolia to pick up some new summer styles, similar to Chinese style. Cui Ciqian, manager of a stall at Nanyou Wholesale Market in Shenzhen, Guangdong:This year's "New Chinese Style" is really super popular, so popular that we are rushing the factory every day, every day They are all shipping, non-stop, and we don’t get off work until 12 o’clock every night. As a well-known women's clothing wholesale distribution center in China, more and more stalls in Shenzhen Nanyou Clothing Wholesale Market are filled with "new Chinese-style" clothing. Even some stalls specializing in cashmere and denim are adding "new Chinese" elements to their products. Yin Yali, Supervisor of Nanyou Lixiu Fashion Industry Association, Shenzhen, Guangdong:Since last year, more and more merchants in our market have begun to do "new Chinese style", and now almost 70% of them have 80% of…

The dazzling clothing culture reflects the development trajectory of ancient material and spiritual civilization, and outlines the continuous life picture of the Chinese nationThe fusion of classical elements and modern creativity has brought people A more diversified and novel aesthetic experience also helps the ancient costumes to "rejuvenate youth"Wearing a hairpin on the head, holding a fan in hand, and fluttering clothes... Walking on the streets of Suzhou, Jiangsu Province in a warm spring day In the alleys, tourists wearing traditional costumes frequently come into view. They visited gardens and water towns to feel the ancient charm and modern style of Jiangnan. They also "entered the scenery" with their own bodies, giving people a sense of traveling through history. In recent years, as traditional culture continues to heat up, many people, especially young people, have begun to admire the beauty of neon clothes. Traditional clothing has become a choice for many people to shape their personal image and life rituals. China is known as a "land of etiquette" and a "land of dress". Various traditional costumes are not only beautiful, but also carry rich historical information and cultural connotations, reflecting the overall customs, thoughts, technologies and cultural characteristics of society.…

Photographer: Xia Hou QingyanTop news reporter Wang Li“We sincerely invite guests and friends from all over the world to enjoy the beauty and fragrance of the country.” After the launch of the Luoyang Peony Cultural Festival, tourists from all over the country gathered in Luoyang City. Tourists put on Hanfu and walked into The peony flowers come from me, and I want to be as beautiful as the peonies. Going to Luoyang to wear Hanfu and admire peonies has become one of the most popular things to do this spring. Hanfu can be worn anywhere, why do you have to go to Luoyang to wear it?Going to Luoyang to wear Hanfu will become a trend this springSince this period of time, the streets of Luoyang have seemed to be passing through the scene. The four "Tang Monk" masters and apprentices are riding the subway, the "King of the Girl Country" is riding a shared bicycle, and people are greeting tourists. "Yue Lao", the empress of the Qing Palace who took pictures of Biye... so lively! Netizens posted videos of riding in Luoyang and lamented: "I'm the only one riding the bus without wearing Hanfu. Who knows!"Social On the platform, many…

HenanOn the 23rd, reporters learned from the Old Town Market Supervision Bureau that from now on, Hanfu rental merchants in the Old Town have clearly marked price lists and have placed them on Display in a prominent location within the store. As the "Hanfu craze" continues to heat up, nowadays, when walking in the ancient city and ancient streets of the old city, and in scenic spots such as Luoyi Ancient City and Tiantang Mingtang, you can always see tourists with exquisite makeup and fluttering clothes. Wearing Hanfu, sometimes enjoying the beautiful scenery, sometimes stopping to take photos. The "Hanfu craze" has driven the rapid development of Luoyang's Hanfu rental industry. Currently, there are nearly 200 merchants engaged in this industry in the old city area. In order to better maintain the order of the tourism market and ensure that market prices are standardized and orderly, the Laocheng District Market Supervision Bureau has recently launched the "Regulating Clearly Priced Prices to Maintain Market Price Order" across the region to regulate Hanfu business industry activities and require Hanfu leasing merchants to Service items must be clearly marked with prices, and the Hanfu rental industry price list must be placed in a…

"Where to go on May Day?" "Recommendations for May Day treasure cities" and "Seeking travel guide for the Western Sichuan Ring Road"...This May Day holiday, travel markets across the country are experiencing a booking boom. According to Meituan data, as of April 24, the number of cultural tourism bookings (including scenic spots, accommodation, transportation, etc.) during the May Day holiday increased by more than 190% week-on-week. With the popularity of travel, traditional tourist cities continue to be popular, and long-term tourism such as circular routes and outbound tours are popular. Taste bud tours, travel photography, and finding niche destinations that have emerged in recent years continue to be popular and have become the main topics for May Day travel this year. Hot trends. There are nearly 2,000 Hanfu stores in Luoyang, and the new trend of travel photography and taste bud tourism continues to be hotOn the streets of Luoyang, tourists wearing Hanfu can be seen everywhere. Waiting to check in and take photos at popular scenic spots, you can see the "royal concubines" standing shoulder to shoulder. The shops near the scenic spots are mainly Hanfu makeup shops. "We used to have an auto repair street, but now they…

Today we are going to talk about the controversial Hanfu. The topic is too sensitive. If you are a deep fan of Hanfu and cannot listen to other people’s opinions on Hanfu, then please move on to other self-media programs. We are not here to praise or criticize Hanfu manufacturers, photographers, and friends who wear Hanfu. The boundaries of this discussion should be clearly defined first. Many people want to say now that our country is so great, we have a history of five thousand years, and our culture is so powerful. Look at Japan and South Korea, they all have their own traditional costumes. It seems that they often wear Wear, why can’t our country fully promote its own Hanfu? Ouch, what do you think about this? If you insist on comparing this little goldfish with a big whale, you can do it, right? They are all fish, and they all swim in the water, right? Here we are not going to talk about Japan, South Korea, these so-called foreign countries with traditional clothing. This is another topic, and it is too tiring to start talking about it. Let’s talk about our Hanfu today. You see, actually, what do…

Hanfu, the traditional attire of the Han Chinese, also known as "Yiguan," "Yishang," or "Hanzhuang," embodies the essence of China as a "country of rites and etiquette" and "a land of splendid culture." It carries the remarkable craftsmanship and aesthetics of Chinese dyeing, weaving, and embroidery, inheriting over 30 items of intangible cultural heritage and protected Chinese arts and crafts. Hanfu "began with the Yellow Emperor and reached its peak with Yao and Shun," originating from the coronation attire of the Yellow Emperor. Later, during the Zhou Dynasty and the reign of Emperor Ming of the Eastern Han Dynasty, it underwent modifications and became standardized, eventually establishing a complete system. Subsequently, each successive dynasty in the Huaxia region followed the Zhou and Han traditions in inheriting Han attire as a national matter, leading to the inclusion of a section on chariots and attire in the Twenty-Four Histories. "The Yellow Emperor, Yao, and Shun wore garments to govern the world, enhancing their authority derived from the heavens," indicating that the form of the upper garment and lower attire was determined by divine will and thus held sacred. Similar to the term "Hanren" (Han people), the meaning of the character "Han" in…

It is said that "domestic products are on the rise." Do you know which are the best-selling domestic clothing brands now? Which domestic clothing brand is better? Short video live streaming platforms may be the first places to reflect changes in popularity. Users who often watch live broadcasts of goods delivery may find that brands that have transformed from traditional channels, such as PEACEBIRD Women's Wear and Li Ning, have a very high visibility rate and conduct "marathon live broadcasts" almost every day. In addition, some Internet celebrity brands whose names you may have heard are also working hard to build their reputation through live broadcast platforms. In order to allow brand owners and industry professionals to more intuitively appreciate the popularity of domestic clothing brands on the delivery platform, CBNData specially launched the "Domestic Clothing Douyin Delivery List" to take stock of the delivery performance of domestic apparel in March. Who is the “King of Domestic Clothing”? Judging from the rankings, Peacebird, which has moved its men's and women's clothing lines online and promoted them aggressively, is the undoubted "King of Domestic Clothing" on Douyin, with sales reaching 130 million yuan in March. Lola Password, ranked second, is a…

All things in this world are always beautiful things that make people feel moved, such as beautiful scenery, beautiful people, and beautiful things. However, the scope of "beauty" is too broad. Today we will talk about the aesthetics of clothing. Clothing has been changing with the changes of dynasties for thousands of years. Different styles, fabrics, and pattern elements will change accordingly, but what never changes is the same "beauty". The beauty of clothing depends on its sophistication. Whether the workmanship is meticulous and whether the fabric has texture is why the beauty of Chinese style has always been sought after today, because it is "beautiful" enough, has an oriental charm, and has a unique sense of nobility. National-style clothing pays attention to styles, fabrics, and details. Just like the national-style shirt worn by this 36-year-old blogger, every detail from the collar, cuffs to the placket design is amazing. This is not only A piece of clothing is a piece of "art". Just looking at it is enough to make people's hearts beat. When the beauty of national style meets the beauty of fashion, the collision of styles is so thoughtful that there is no sense of contradiction. . 1.…

On April 22, Xinjiang La Chapelle Clothing Co., Ltd. (hereinafter referred to as "La Chapelle") officially entered the delisting period. From revenue exceeding 10 billion to A-share delisting, La Chapelle only experienced three years. The former women's clothing giant is no longer in glory, and its tens of billions of net worth has turned into nothing. Prior to this, on March 30, La Chapelle, which was double hit by the negative assets and debt crisis, received a notice of planned termination of listing from the Shanghai Stock Exchange. The subsequently disclosed 2021 financial report once again confirmed the company’s precarious status quo - 2021 full year Annual revenue dropped sharply by 76.36% year-on-year to less than 500 million yuan, with losses exceeding 800 million yuan. Total assets were 2.4 billion yuan, a decrease of 30.95% from 2020, or even less than one-third of 2019, and liabilities were as high as 4 billion yuan. La Chapelle stated in the performance report that even if the A-shares are delisted, it will not affect the company's normal operations. The company will still move forward, expand its business, and strive to achieve quantitative and qualitative transformation. However, in the extremely competitive women's fashion market,…

Do you like Chinese style clothing? Do you like cheongsam? In this New York Fashion Week, Zhang, a 25-year-old Chinese-style designer born in the 1990s, suddenly appeared on the T stage and shocked the audience with a series of Chinese-style clothes with the theme of "Mountains and Seas". This is a fashion show that breaks through the cultural field and integrates youth fashion and Chinese classical charm, and Zhang is known as the youngest Chinese costume designer at New York Fashion Week. In this national style series show, the colors are all light, soft, and elegant low-key intermediate colors, combined with beautiful design details, sequins, beading, hand-embroidery and other elements to create a beautiful It’s a visual feast, let’s come and enjoy the “feast” of this show. ↑Are you shocked when you see this skirt with obvious Chinese style imprint? The whole body is mainly beige tones. It is made of exquisite mesh material, fine silk forging, and excellent hand-embroidery. It uses special lines and outlines to express a super beautiful Chinese style sentiment through structure. The improved cheongsam style breaks its retro and nostalgic mark, and combines with the more popular elements of the moment to show its beauty…

During this year’s Consumer Expo Fashion Week, nearly 300 sets of new products from domestic and foreign apparel brands were released. Which garments have attracted the attention of buyers? CCTV reporter Liu Jue: At the Consumer Expo, you can not only watch the shows and browse the exhibitions, but also try on and buy all kinds of new clothes. This top with Chinese elements comes from this 700-square-meter booth, where more than 30 people are gathered here. Niche brands, prices range from a hundred yuan to tens of thousands of yuan. The reporter learned at the Consumer Expo that traditional Chinese elements such as embroidery, buttons, and ink blooming are combined with modern fashion design to form a strong attraction for young people with unique national aesthetics. "New Chinese-style" outfits Will become one of the most important trends this spring and summer. Exhibitor Shu Yi: According to data from our platform, in the past half month, the sales of Hanfu have doubled year-on-year, the overall sales of "new Chinese-style" clothing have increased by 366% year-on-year, and the sales of "new Chinese-style" women's clothing have increased four times year-on-year. With the rapid growth in sales of Chinese-style clothing, the overall trend…

Victoria's Secret, which once put the "Northeast Flower Coat" and "Oriental Dragon" on the catwalk, has stopped. Just when I was about to complain that "I don't even understand what Chinese style is", no wonder I can't do well in fashion, the "national style clothes" in our domestic fashion week were directly named by British Vogue and were ridiculed to the extreme. In response to this, the dissatisfied editor immediately went to pick up the clothes from the 2020 China International Fashion Week. After reading it, I just wanted to say "What are you doing" without tears. Friendly reminder, please be mentally prepared to watch the following "My Fashion You Don't Understand Series" "Devils and ghosts" When it comes to Chinese style, the “official color”—Chinese red—is indispensable. It appeared at this fashion week, a red outfit that was a bit scary, and the model on the catwalk looked like a "ghost bride" in a horror movie. They said the red clothes are scary and the white clothes are dissatisfied. They use their strength to tell the audience that we sisters in white have the ability to bleed from all our orifices. Where there are ghosts, there must be demons and…