[Yibang Power News]Hanfu is really popular. Unconsciously, boys and girls wearing Hanfu no longer arouse comments when they appear on buses and subways in big cities. On the way outing in spring, girls in ancient costumes and martial arts boys who look like they came out of TV series can be seen everywhere. In fashionable cultural and creative activities, the ancient Hanfu catwalk has become a reserved item. Hanfu joins hands with Generation Z to rise together with the national trend. The wind picked up and a track was forming. There is a brand name in the spotlight that is difficult to ignore - "Return to the Han and Tang Dynasties". In the exchange with Sun Yi, the co-founder of Return to the Han and Tang Dynasties, these four keywords left the impression of Yibang Dynamics - "sentiment, tenacity, concentration and caution". (Returning to the founders of the Han and Tang Dynasties, Lu Xiaowei and Sun Yi)1] In the past, we relied on feelings, but in the future we must also respect business lawsIn 2006, due to the With a passion for Hanfu, singer Sun Yi and Lu Xiaowei, who were originally engaged in the media industry, jointly founded the…

Cover news trainee reporters Yang Lan and Yang Ruiwen Some pictures are from the InternetIn recent months, Caoxian County has been on the Internet hot searches many times. Regarding this small border town, netizens exclaimed, "I would rather have a bed in Caoxian County than a house in Shanghai." The magic of Caoxian County is that, as an ordinary third-tier town, it became an instant hit due to the right time, location, and people. Many people jokingly call Caoxian County a place that "punches north and kicks Guangzhou and Shenzhen". As Caoxian County, which accounts for three-thirds of the world's Hanfu market, will this huge wave of traffic push its Hanfu industry to a higher level? What kind of "traffic dividend" can the explosion in Caoxian County bring to local dealers and Hanfu manufacturers? On May 26, the cover news reporter talked with Wang Xiaocan, director of the Advanced Customization Research Center of the School of Continuing Education of the Beijing Institute of Fashion Technology and vice president of the Apparel Talent Professional Committee of the China Talent Research Association, as well as three companies located in Taobao Village in Cao County. Hanfu merchants and manufacturers explore the current situation…

Peninsula All-Media Reporter Sun Zhaohui Correspondent Cui AixuanIn order to promote excellent traditional culture and create a scholarly campus, at 9 a.m. on April 20, Qingdao Malvern School held the "Spring Outing in Search of Dreams, Poetry" in the ancient city of Jimo "Huai Caiwei" poetry question and answer activity. A group of teenagers wearing fluttering Hanfu clothes appeared in the ancient city of Jimo. They plucked the strings and played the ocarina, and their melodious singing echoed in the ancient city. The students used their own poetry hand cards to engage in poetry Q&A interactions with passers-by, bringing an immersive cultural experience to citizens and friends.

Young people wearing Hanfu go to the market. Photo by Mao YuFrom April 20th to 21st, the 2024 "National Silk and Hanfu Festival·Ancient Rhythm and New Style" was held at the China Silk Museum in Hangzhou, Zhejiang. An immersive "Silk Road Adventure" check-in game, a handicraft market, etc. were set up on site. Young people dressed in Hanfu attended the national style event. Young people wearing Hanfu look at the exhibition at the China Silk Museum. Photo by Mao Yu Hanfu enthusiasts take photos in the China Silk Museum. Photo by Mao Yu Young people dressed up for the "Hanfu Festival". Photo by Mao Yu Hanfu lovers visit the market. Photo courtesy of China Silk Museum Activity site. Photo courtesy of China Silk Museum Young people wearing Hanfu participate in experience activities. Photo courtesy of China Silk Museum(Source: China News Network)

From April 20th to 21st, the 2024 "National Silk and Hanfu Festival·Ancient Rhythm and New Style" was held at the China Silk Museum. This event aims to cite historical examples, activate the spontaneous power of culture, and continue to inherit China's excellent traditional culture , making cultural relics come alive. Since 2018, the "National Silk and Hanfu Festival" has been held for seven consecutive years. This year, the China Silk Museum Hanfu Festival has carried out multi-city linkage with Marburg and Dusseldorf in Germany. From April 13th to 14th and 20th to 21st, Chinese and foreign Hanfu enthusiasts from different regions in Germany will conduct three-dimensional displays of traditional Chinese culture in the form of seminars, Hanfu displays, tea art and Guqin exchange meetings. Walking into the China Silk Museum, the reporter found that the Hanfu Festival was very lively, with colleagues wearing all kinds of gorgeous Hanfu appearing one after another, either light and elegant, or solemn and elegant, showing the unique charm of Hanfu. Different from previous years, this year’s National Silk and Hanfu Festival has some new gameplay: an immersive “Silk Road Adventure” check-in game is set up in the park, and the audience becomes an explorer…

China News Service, Hangzhou, April 21 (Wang Titi) "Wear Hanfu and live a Chinese life." At the "Hanfu Night" held by the China Silk Museum on the 20th, Ji Xiaofen, director of the China Silk Museum, made this statement initiative. Ji Xiaofen, director of the China Silk Museum, issued an initiative: "Wear Hanfu and live a Chinese life." Photo courtesy of China Silk Museum On April 20, the 2024 "National Silk and Hanfu Festival·Ancient Rhythm and New Style" kicked off at the China Silk Museum. The event lasted for two days and aimed to cite historical examples and activate cultural spontaneity. The power of China continues to pass on China’s excellent traditional culture and makes cultural relics come alive. As one of the highlights of the "National Silk Hanfu Festival", the "Hanfu Night" will feature five KHAOS, ancient and modern clothing, timely clothing, Luzhou Ji Hanfu Museum, Mingjing Huafu, Sufenger Hanfu performance teams such as Ya Original Hanfu, Tiantianjia Hanfu, Xianyulu & Xueshuo, and YUNJIN Yunjin brought a catwalk with the theme of "Ancient Charm and Modern Style", perfectly integrating traditional Hanfu with modern fashion, allowing everyone to appreciate the infiniteness of Hanfu culture possible. At the scene, Ji Xiaofen,…

Reported in Yantai, Yangtze"The wind blows the fairy mantles and flutters, just like the dancing of colorful feathers." Such a scene, in the spring It’s not uncommon in Yantai. In recent days, young people dressed in Hanfu can be seen everywhere in major parks and scenic spots in Yantai. They wear Chinese dresses with flowers, and the flying skirts fly in the romantic sea of ​​flowers, creating a different kind of spring style, "appreciating "Flower Season" is more like "Hanfu Travel Season". On a certain social media platform, so far, videos related to "Hanfu" have been played 112.64 billion times. Various cross-dressing videos compete for beauty, causing netizens to call them "time travel". The young group has made Hanfu pop up frequently, and it has also given birth to new cultural and tourism scenes, releasing new vitality in cultural and tourism consumption. Please see the survey: New ways of playing for young people Wear Hanfu for a spring appointment, enjoy the flowers and enjoy the spring scenery. Nowadays, “Hanfu + Spring Outing” has become a new way of traveling for young people. On April 13, Laiyang’s “Flowers Blooming on Moshang·Language of Flowers in Lixiang” flower viewing season was launched. Pear…

Why are "new Chinese clothing" represented by horse-faced skirts so popular? China's clothing industry is ushering in good development opportunities by leveraging the spread of traditional cultureCulture is the background of the craze for "new Chinese clothing"Traditional fragrance The color of cloud yarn is relatively monotonous, while the intricate embroidery craftsmanship is emphasized. The improved new Chinese-style Xiangyun gauze jacket uses the penetration of technological fabrics to increase the color of Xiangyun gauze while retaining its lightness and breathability, making it easier to wear in the Lingnan climate. Horse-faced skirts are traditionally made of Yun brocade and Song brocade fabrics. They are famous for their elegance, are complicated to craft and expensive. The fabrics of new Chinese-style horse skirts are mostly made of chiffon and chemical fiber. The embroidery is changed to printed jacquard, and the price is more affordable. The cheongsam has changed from a traditional curve to a large silhouette. The new Chinese style elements have been improved to eliminate complexity and simplify it. It is embellished with simple large silhouette and buckle details. In addition to being worn alone, it can also be worn with Pants and skirts are layered. The Chinese-style men’s shirt is inspired by…

Editor's note:"Promoting the transformation from Made in China to Created in China, China's speed to China's quality, and China's products to China's brands", May 10, 2014, General Secretary Xi Jinping When inspecting China Railway Engineering Equipment Group Co., Ltd. in Henan, he proposed "three changes." In 2017, the State Council approved the establishment of May 10th as "Chinese Brand Day" every year, giving all walks of life a concrete starting point to promote high-quality development and build a new development pattern. In the past ten years, the camp of well-known brands in Henan has become stronger and stronger. There are national treasures, new tea products, leading wigs, and top-notch ancient cities... In order to vigorously promote Henan's famous brands Independent brands, since April 12, Dahe.com has joined forces with the Henan Provincial Development and Reform Commission to launch a series of reports "Domestic Trendy Brands·Henan Power" to reveal the phenomenon of Henan brands "out of the circle", tell the story of Henan brand development, and explore Henan brand upgrades way. 02:27Dahe Network News The peonies are in bloom, why don’t you come to Luoyang? When a princess falls in love with Hanfu, the traffic password of the ancient city of…

The dazzling clothing culture reflects the development trajectory of ancient material and spiritual civilization, and outlines the continuous life picture of the Chinese nationThe fusion of classical elements and modern creativity has brought people A more diversified and novel aesthetic experience also helps the ancient costumes to "rejuvenate youth"Wearing a hairpin on the head, holding a fan in hand, and fluttering clothes... Walking on the streets of Suzhou, Jiangsu Province in a warm spring day In the alleys, tourists wearing traditional costumes frequently come into view. They visited gardens and water towns to feel the ancient charm and modern style of Jiangnan. They also "entered the scenery" with their own bodies, giving people a sense of traveling through history. In recent years, as traditional culture continues to heat up, many people, especially young people, have begun to admire the beauty of neon clothes. Traditional clothing has become a choice for many people to shape their personal image and life rituals. China is known as a "land of etiquette" and a "land of dress". Various traditional costumes are not only beautiful, but also carry rich historical information and cultural connotations, reflecting the overall customs, thoughts, technologies and cultural characteristics of society.…

China News Service, Henan News, December 14th. In October 2023, Ruyang County's "Yunzhishang" project was selected into the first batch of experimental projects in Luoyang City's "Ten Thousand Enterprises Prosper Ten Thousand Villages"; since September 2023, Ruyang County The county has successively held the Luoyi Ancient City Hanfu Industry Promotion Conference and the opening ceremony of the "Yunzhishang" Chinese Clothing Industrial Park; Ruyang "Yunzhishang" Clothing Co., Ltd. and Henan Luoyi Cultural Tourism Development Co., Ltd. signed a strategic cooperation agreement. A Hanfu experience store successfully "joined hands" with "Yunzhishang" clothing... This is because the United Front Work Department of the Ruyang County Party Committee has given full play to the advantages of the united front's extensive connections and talent pool, closely focused on the overall work of the county Party committee and county government, proactively acted, and assisted The achievements of promoting high-quality development of county economy and actively assisting rural revitalization are reflected. Hanfu exhibition in Ruyang Yunzhishang Huafu Industrial ParkIn early winter, when walking into Ruyang's "Yunzhishang" Huafu Industrial Park, dozens of sewing machines were clicking, and all I could see was work. The colorful clothing materials on the stage are made into finished Hanfu products after several…

Photographer: Xia Hou QingyanTop news reporter Wang Li“We sincerely invite guests and friends from all over the world to enjoy the beauty and fragrance of the country.” After the launch of the Luoyang Peony Cultural Festival, tourists from all over the country gathered in Luoyang City. Tourists put on Hanfu and walked into The peony flowers come from me, and I want to be as beautiful as the peonies. Going to Luoyang to wear Hanfu and admire peonies has become one of the most popular things to do this spring. Hanfu can be worn anywhere, why do you have to go to Luoyang to wear it?Going to Luoyang to wear Hanfu will become a trend this springSince this period of time, the streets of Luoyang have seemed to be passing through the scene. The four "Tang Monk" masters and apprentices are riding the subway, the "King of the Girl Country" is riding a shared bicycle, and people are greeting tourists. "Yue Lao", the empress of the Qing Palace who took pictures of Biye... so lively! Netizens posted videos of riding in Luoyang and lamented: "I'm the only one riding the bus without wearing Hanfu. Who knows!"Social On the platform, many…

HenanOn the 23rd, reporters learned from the Old Town Market Supervision Bureau that from now on, Hanfu rental merchants in the Old Town have clearly marked price lists and have placed them on Display in a prominent location within the store. As the "Hanfu craze" continues to heat up, nowadays, when walking in the ancient city and ancient streets of the old city, and in scenic spots such as Luoyi Ancient City and Tiantang Mingtang, you can always see tourists with exquisite makeup and fluttering clothes. Wearing Hanfu, sometimes enjoying the beautiful scenery, sometimes stopping to take photos. The "Hanfu craze" has driven the rapid development of Luoyang's Hanfu rental industry. Currently, there are nearly 200 merchants engaged in this industry in the old city area. In order to better maintain the order of the tourism market and ensure that market prices are standardized and orderly, the Laocheng District Market Supervision Bureau has recently launched the "Regulating Clearly Priced Prices to Maintain Market Price Order" across the region to regulate Hanfu business industry activities and require Hanfu leasing merchants to Service items must be clearly marked with prices, and the Hanfu rental industry price list must be placed in a…

China Youth Network, Beijing, April 25th (Reporter Yang Yue, Intern Reporter Han Wenyi) Wherever spring is good, spring is at home. Recently, Shanghai ushered in a lively and grand "Spring Appointment" - the 2024 "China Chinese Clothing Week Shanghai Blossoms" series of activities. Young people from all over the country dressed in Chinese costumes gathered at the Shanghai World Expo Source, wandering in the sea of ​​flowers and the banks of the winding river, watching the dancing in Chinese costumes, appreciating poems and songs, and tasting music, chess, calligraphy and painting. The original Hanfu-themed song "Chinese Hanfu" written and sung by Xiaoyi, a well-known traditional culture communicator, sang and danced, and completed its national premiere under the "Crown of the East" in the China Pavilion. Sister Xiaoyi and her daughter Xiaotuanzi participated in the Chinese Costume Week performance and sang "Chinese Hanfu" during the performance. Photo provided by the interviewee“Chinese Hanfu is majestic and upright, wearing our Han clothes, revitalizing our country of etiquette...” Following the melody of the music, the younger sister and her daughter "Little Tuanzi" dressed in Ming Dynasty clothes The dignified and elegant coat and skirt express the love for Hanfu through singing. "While performing the…

"Where to go on May Day?" "Recommendations for May Day treasure cities" and "Seeking travel guide for the Western Sichuan Ring Road"...This May Day holiday, travel markets across the country are experiencing a booking boom. According to Meituan data, as of April 24, the number of cultural tourism bookings (including scenic spots, accommodation, transportation, etc.) during the May Day holiday increased by more than 190% week-on-week. With the popularity of travel, traditional tourist cities continue to be popular, and long-term tourism such as circular routes and outbound tours are popular. Taste bud tours, travel photography, and finding niche destinations that have emerged in recent years continue to be popular and have become the main topics for May Day travel this year. Hot trends. There are nearly 2,000 Hanfu stores in Luoyang, and the new trend of travel photography and taste bud tourism continues to be hotOn the streets of Luoyang, tourists wearing Hanfu can be seen everywhere. Waiting to check in and take photos at popular scenic spots, you can see the "royal concubines" standing shoulder to shoulder. The shops near the scenic spots are mainly Hanfu makeup shops. "We used to have an auto repair street, but now they…

Original title: Change your clothes and go to Luoyang to taste the ancient style of the Han and Tang DynastiesChina Tourism News chief reporter Wang Wei and reporter Tang BonongSwaying the fan gently, the clothes are elegant, making people have dreams A sense of the intertwining time of Luoyang City during the Sui and Tang Dynasties. The May Day holiday has not yet arrived, and Luoyang, which is in the flower season, is already bustling with activity. "Only peonies are the true national beauty, and they move the capital when they bloom." Looking at the scene of men, women, old and children wearing Hanfu admiring flowers, many people immediately thought of "Peony Appreciation" by Liu Yuxi, a poet of the Tang Dynasty. Today, Luoyang is called a Hanfu friendly city by many netizens. OTA data shows that since this year, Luoyang’s search volume for “Hanfu” ranks second in the country, and searches for “Men’s Hanfu” have increased by 550% year-on-year. Hanfu makes this thousand-year-old capital more charming and attractive, and also makes the hotels and B&Bs in the city more "volume". A hotelier in Luoyang told reporters that now when young people go to Luoyang to stay, they don't ask…

Young people wearing Hanfu go to the market. Photo by Mao Yu From April 20th to 21st, the 2024 "National Silk and Hanfu Festival·Ancient Rhythm and New Style" was held at the China Silk Museum in Hangzhou, Zhejiang. An immersive "Silk Road Adventure" check-in game, a handicraft market, etc. were set up on site. Young people dressed in Hanfu attended the national style event. Young people wearing Hanfu look at the exhibition at the China Silk Museum. Photo by Mao Yu Hanfu enthusiasts take photos at the China Silk Museum. Photo by Mao Yu Young people dressed up for the "Hanfu Festival". Photo by Mao Yu Hanfu lovers visit the market. Photo courtesy of China Silk Museum Event site. Photo courtesy of China Silk Museum Young people wearing Hanfu participate in experience activities. Photo courtesy of China Silk Museum

**The charm of ancient and modern costumes** On the fashionable streets of Shanghai, a unique "Chinese Costume Week·Flowers in Shanghai" event made us seem to have traveled through time and space. Young people dress in Chinese costumes not just for a show, but also to make traditional culture shine with new brilliance in modern cities. **Huafu, the fashion choice of youth** The story of Xiao Wang, a college student in Hangzhou, shows us that Chinese clothing is not just a kind of clothing, it has become a fashion choice in young people's lives. From restored models to improved models, Chinese clothing is like a moving picture in her daily life. **Youth, the source of vitality for cultural inheritance** Young people born in the 1990s and 2000s are using their own methods to revitalize traditional culture. Wang Wanna’s Yue Opera and Wang Junjie’s Huai Opera, every performance they perform is a loving tribute to traditional culture and a vivid practice of cultural inheritance. **Dunhuang, a modern interpretation of ancient culture** Dunhuang culture, this thousand-year-old cultural treasure, is going to the world in a brand-new way. Zhang Xiaogang's introduction allows us to see the modern spread of Dunhuang culture. It is not…

Today we are going to talk about the controversial Hanfu. The topic is too sensitive. If you are a deep fan of Hanfu and cannot listen to other people’s opinions on Hanfu, then please move on to other self-media programs. We are not here to praise or criticize Hanfu manufacturers, photographers, and friends who wear Hanfu. The boundaries of this discussion should be clearly defined first. Many people want to say now that our country is so great, we have a history of five thousand years, and our culture is so powerful. Look at Japan and South Korea, they all have their own traditional costumes. It seems that they often wear Wear, why can’t our country fully promote its own Hanfu? Ouch, what do you think about this? If you insist on comparing this little goldfish with a big whale, you can do it, right? They are all fish, and they all swim in the water, right? Here we are not going to talk about Japan, South Korea, these so-called foreign countries with traditional clothing. This is another topic, and it is too tiring to start talking about it. Let’s talk about our Hanfu today. You see, actually, what do…

Hanfu, the traditional attire of the Han Chinese, also known as "Yiguan," "Yishang," or "Hanzhuang," embodies the essence of China as a "country of rites and etiquette" and "a land of splendid culture." It carries the remarkable craftsmanship and aesthetics of Chinese dyeing, weaving, and embroidery, inheriting over 30 items of intangible cultural heritage and protected Chinese arts and crafts. Hanfu "began with the Yellow Emperor and reached its peak with Yao and Shun," originating from the coronation attire of the Yellow Emperor. Later, during the Zhou Dynasty and the reign of Emperor Ming of the Eastern Han Dynasty, it underwent modifications and became standardized, eventually establishing a complete system. Subsequently, each successive dynasty in the Huaxia region followed the Zhou and Han traditions in inheriting Han attire as a national matter, leading to the inclusion of a section on chariots and attire in the Twenty-Four Histories. "The Yellow Emperor, Yao, and Shun wore garments to govern the world, enhancing their authority derived from the heavens," indicating that the form of the upper garment and lower attire was determined by divine will and thus held sacred. Similar to the term "Hanren" (Han people), the meaning of the character "Han" in…