Since last year, the popularity of horse-faced skirts has driven the trend of national fashion consumption. On a certain social platform, there are more than 1 million notes related to horse-faced skirts and more than 560,000 related products. On short video platforms, multiple horse-faced skirt-related topics have been viewed more than 100 million times. Behind the popularity of horse-faced skirts, the scale of China's Hanfu market continues to expand. The report shows that China's Hanfu market size will reach 14.47 billion yuan in 2023, and it is predicted that it is expected to reach about 24 billion yuan in 2027. Driven by this trend, many well-known brands have launched national fashion products that combine elements of traditional Chinese culture, covering clothing, shoes, accessories, beauty, home furnishings, digital and many other fields. The explosion of national fashion products is the result of the creative transformation and innovative development of China's excellent traditional culture. It illustrates the charm of traditional Chinese aesthetics that transcends time and space. This popular trend also highlights the self-confidence, self-improvement and high-spirited spiritual outlook of contemporary young people. . Integrity and innovation have given new vitality to China's excellent traditional culture. For example, the horse-faced skirt fully…

During the Qingming Festival, the willows linger and the breeze is gentle. On the afternoon of April 5, a spring-filled Hanfu garden party was held lively at the Cultural Plaza of Liuyin Park in Beijing, where people shot willows, played tops, and flew kites, allowing traditional culture lovers and tourists to immerse themselves in Chinese Qingming customs and feel The charm of China’s excellent traditional culture. (Guangming.com trainee reporter Zhang Luzhuo) On April 5, in Liuyin Park in Beijing, participants wearing Hanfu were flying simple kites. Flying kites is a Qingming Festival custom that has been passed down to this day. Ancient people flew kites for peace and health. (Photo by Zhang Luzhuo) On April 5, in Liuyin Park in Beijing, traditional culture enthusiasts were doing opera broadcast gymnastics. (Photo by Zhang Luzhuo) On April 5, in Beijing’s Liuyin Park, participants experienced the “shooting willows” activity. Shooting willows is a unique game in ancient China for practicing archery skills. It is also one of the ancient customs of China's Qingming Festival, which means to ward off misfortunes and pray for blessings. (Photo by Zhang Luzhuo) On April 5, in Beijing’s Liuyin Park, participants experienced the “shooting willows” activity. (Photo by…

With the popularity of the new Chinese style, more and more people can be seen trying Chinese clothing on the road ‍‍But here comes the problem. In reality, there are really very few people who can look good with a horse skirt. ‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍Today’s content, I would like to discuss with you how to integrate this beautiful item, the horse skirt, into our daily wear? ‍‍‍‍‍‍‍‍ In the comment area of ​​this Monday’s outfit review, I also learned a lot about new Chinese style, horse-faced skirts, Chinese elements, etc. On the last day of the Tomb Sweeping Day holiday, I prepared an issue of "Horse Face Skirt, One Wear, Multiple Wear" ‍Pair the same skirt with different tops, one set is more ancient and the other modern, showing two completely different styles Let’s check out my learning results together~Look1 Green skirt + button-down shirt I just shared with you last week. Wear green beautifully in spring~No, I specially found a vibrant green horse-faced skirt. No matter what you wear, No matter what style, you must carry out the spring spirit to the end FirstA horse-faced skirt was unveiled, in a color combination of grass green and golden, with a pattern of…

During the Tomb Sweeping Day holiday, whether enjoying the beauty of nature among the green mountains and rivers, or experiencing the charm of humanity in the historical museums, many people will wear traditional Chinese clothes and take photos to check in. Among them, the horse-faced skirt can be said to be the most eye-catching scenery. Some people fall in love with it because of its appearance, some people understand it because of their love, and some people regard designing it as their career and dream. From niche hobby to popular aesthetics With profound cultural heritage, beauty and fashion, horse-faced skirts have gradually moved from niche hobbies to popular aesthetics, which has made many designers and producers of horse-faced skirts feel unprecedented joy. Liu Wenyue, a "post-00s" girl from Zhejiang, is one of them. Hanfu designer Liu Wenyue: When we were first making horse-faced skirts, there were not many big factories in Haining that were willing to make horse-faced skirt fabrics. They felt that the market was too small. As a result, it was completely eliminated after a few months. It's the opposite direction. Hanfu designer Liu Wenyue: In the past, one picture and one style could be released in a…

Patterns woven and embroidered with gold and silver threads are embellished on the skirt material, and the hem of the skirt sways gently with the steps, like a flowing ink painting. Amidst the huge crowds, girls wearing horse-faced skirts walked in the Louvre Museum. Overseas people watched frequently. The elegant European-style architecture and the bright and elegant horse-faced skirts complemented each other, filling the aura. During the Spring Festival, horse-faced skirts have become one of the hottest items at home and abroad. In major social media, tags such as “bringing oriental aesthetics abroad”, “giving foreigners some shock”, and “challenge to wear horse-faced skirts abroad” have appeared, and horse-faced skirts have become a hot trend. "Traffic password". 01 Sales surge! Tens of thousands of items were sold on TEMU Ten years ago, wearing ancient costumes and taking to the streets might have attracted the attention of passers-by. Ten years later, seeing someone wearing a horse-faced skirt every ten steps has become indifferent. During the Spring Festival of 2024, many beautiful scenes of people wearing pleated half-length skirts appeared in major popular scenic spots and historical sites. Hanfu, represented by horse-faced skirts, has become a hot trend in Chinese style wear. Horse-faced…

In this era of ever-changing fashion, China International Fashion Week has always attracted global attention with its unique charm. As an important platform to showcase the innovative achievements of China's fashion industry, each fashion week brings together the wonderful presentations of many domestic and foreign designers and fashionistas. At this year's Fashion Week, the stunning appearance of an elegant goddess captivated many audiences - she is the famous actress Zhao Yazhi. She stunned everyone with her horse-faced skirt, which perfectly interpreted the unique charm of Chinese style, allowing people to once again appreciate the wonderful way that Chinese beauty and Chinese style complement each other. Zhao Yazhi, the goddess who once left countless classic roles on the screen, is now over sixty years old, but her style is still as good as before. On the stage of Fashion Week, she wore a beautifully designed horse-faced skirt, the skirt swaying gently with her steps, like a blooming lotus dancing. The horse-faced skirt has a unique style and smooth lines, which not only shows the elegance and dignity of Chinese clothing, but also incorporates modern fashion elements, making it eye-catching. As a type of traditional Chinese clothing, the horse-faced skirt has a…

Just after the Spring Festival holiday, on February 19, a group of nuns dressed in horse-faced skirts "catwalked" in Chengdu Wangjianglou Park. To the accompaniment of music, the group of them walked on the stage wearing red, dark blue and navy horse-faced skirts. According to reports, last autumn, maids also wore horse-faced skirts and took photos under the ginkgo trees in some parks and other places in Chengdu. Red Star News reporters learned that horse-faced skirts, as a type of Hanfu, have quietly "entered" the wardrobes of young people and even middle-aged and elderly people in recent years. During this year’s Spring Festival, topics such as #马面skirtJackie Chan’s New Year’s Spring Festival Outfit Hot Style#even #caoxian sold 300 million horse-faced skirts are still in short supply#and other topics became hot searches. According to big data from multiple e-commerce platforms, the search volume for Hanfu has skyrocketed since January this year. Among them, the horse-faced skirt has become the most popular item in the Hanfu category, with sales of many hot-selling items exceeding one million. Yuan. In Wenshufang, Chengdu, a Hanfu store's horse-faced skirt sales increased by 20 to 30% during the Spring Festival this year compared with last year, becoming…

Spring has arrived and the temperature is gradually rising. This season, many beauty-loving women have chosen "new Chinese" style clothing such as horse-faced skirts as their new clothes for the spring. JD.com data shows that since the live broadcast of the Year of the Dragon Spring Festival Gala, the transaction volume of "new Chinese-style" clothing has increased by 215% year-on-year, and the transaction volume of Hanfu category has increased by 325% year-on-year. This year's "Government Work Report" proposed that cultivating domestic products should be one of the important ways to promote consumption. Now is the peak season for spring clothing. Can "New Chinese Style" continue this wave of popularity and open up a larger market?&x-expires=1713057723&x-signature=YioRRQ0PnywfwNuhN4bmcnEwklY%3D "> Cartography/He Zhaoxia National trend "top trend" empowers new consumption With blue bricks, gray tiles and granite paths, on Duzheng Street, which is rich in history and culture, there is the Xinghanting Hanfu Experience Center, where the horse-faced skirt is the most popular item at the moment. "Wearing a horse-faced skirt and walking through the ancient alleys, it seems that you can better feel the charm of the ancient city under the Tianxin Pavilion city wall and the tranquil atmosphere of the city." said Guo…

Chinese traditional culture has a long history, is extensive and profound. Excellent traditional culture can inject new creativity and inspiration into the clothing and fashion industry, and integrate more excellent traditional clothing culture into clothing design. This not only enhances the cultural value of the product, but also satisfies consumers’ needs for uniqueness and differentiation. At the moment, the Caoxian horse-faced skirt, which is popular all over the Internet, is the best example of designers integrating traditional Chinese "oriental aesthetics" into modern elements and aesthetic needs, thus giving new vitality to traditional Chinese clothing. On March 19, all-media reporters from Peony Evening News interviewed Hanfu enthusiasts and relevant scholars and listened to their talk about the fashionable charm of horse-faced skirts. Behind the "fire" of traditional clothing It is national self-confidence and cultural self-confidence Oriental beauty emphasizes harmony, balance and artistic conception, focusing on the harmony and unity of clothing, nature and the human body. The patterns, colors, lines and other elements in traditional clothing contain profound cultural connotations and artistic values. With the changes of the times, traditional costumes have gradually faded out of people's daily lives, being shelved or used only as decoration for specific occasions. Until November…

As the graduation season for graduate students approaches, photography studios are full of bookings. A reporter from Beijing Youth Daily found that the national fashion horse-faced skirt has become one of the most popular clothing for graduation season shooting. On Xiaohongshu, the topic of Horse Face Skirt has been viewed 1.28 billion times, and the number of related topics and short videos on Douyin has exceeded 19.8 billion. In fact, horse-faced skirts are not only popular as dresses, but many people also choose them as daily wear. Many interviewees told Beiqing Daily reporters that in addition to traditional academic uniforms, many students also met to take graduation photos in traditional horse-faced skirts and Hanfu. Horse-faced skirt becomes popular during graduation season The graduation season for graduate students in major universities is quietly approaching. Mr. Wang, the person in charge of a photography studio, said that bookings for shooting are full, and many students choose to buy or rent Hanfu such as horse-faced skirts to take graduation photos. Xiao Yu, a graduate student from Northwestern Polytechnical University, told the Beiqing Daily reporter that in addition to the yellow collar and red robe academic uniforms, many students also met to take graduation…

As the graduation season for graduate students approaches, photography studios are full of bookings. Reporters have discovered that the nationally fashionable horse-faced skirt has become one of the most popular clothing for graduation season photography. On Xiaohongshu, the topic of Horse Face Skirt has been viewed 1.28 billion times, and the number of related topics and short videos on Douyin has exceeded 19.8 billion. In fact, horse-faced skirts are not only popular as dresses, but many people also choose them as daily wear. Many interviewees told Beiqing Daily reporters that in addition to traditional academic uniforms, many students also met to take graduation photos in traditional horse-faced skirts and Hanfu. Horse-faced skirt becomes popular during graduation season The graduation season for graduate students in major universities is quietly approaching. Mr. Wang, the person in charge of a photography studio, said that bookings for shooting are full, and many students choose to buy or rent Hanfu such as horse-faced skirts to take graduation photos. Xiao Yu, a graduate student from Northwestern Polytechnical University, told the Beiqing Daily reporter that in addition to the yellow collar and red robe academic uniforms, many students also met to take graduation photos in very cool…

In recent years, Hanfu craze has quietly started all over the country. Hanfu is increasingly entering the public eye and entering our lives. Especially on the streets of the beautiful tourist city of Hanzhong, you can often see people wearing different Hanfus swimming around in many places. Especially in traditional festivals, young men and women gather in groups, and handsome boys and beauties come one after another, which is like a beautiful scenery, which is spectacular. Being in it feels like traveling back to ancient China! Hanfu cultural associations have sprung up like mushrooms after a rain, Hanfu merchants and stores have increased sharply, and various Hanfu cultural tourism festivals and other festivals are brilliant and dizzying. People can often enjoy various Hanfu performances, Hanfu gatherings, and Hanfu catwalks. The performers wear Hanfu, turning back time and interpreting thousands of years of culture. The audience is immersed in the gorgeous ancient elegance. The colorful Hanfu in Hanzhong, Shaanxi is amazing! Hanfu "began from the Yellow Emperor and was prepared by Yao and Shun" and originated from the crown uniform made by the Yellow Emperor. It was finalized in the Zhou Dynasty, and through the Han Dynasty, a complete crown service…

In 2024, the girls' "Spring Festival jersey" will have an additional keyword - horse-faced skirt. The "2024 Douyin E-commerce Women's Consumption Trend Data Report" shows that in the past year, women's orders for new Chinese clothing on the Douyin platform increased by 195% year-on-year, and orders for horse-faced skirts increased by 841% year-on-year; during Double 11 in 2023, 730,000 horse-faced skirts were sold on Taobao alone, and in December it was selected as one of Taobao's top ten products in 2023. On Xiaohongshu, the keyword "#马面skirt" received 1.28 billion views. Horse-faced skirts have become popular from the Spring Festival to early spring, and have become a favorite item for young women throughout the year. Also suddenly popular is the live broadcast room. From February this year to the present, Bilibili, a platform with a large number of young users, has suddenly appeared several live broadcast rooms selling skirts, with titles often containing keywords such as low price of 9.9 yuan. The shape of horse-faced skirts is fixed, and the pattern design can best show the style of a store. However, plagiarism and imitation have led to the frequent occurrence of low-quality knockoffs of Hanfu. The dispute between "Shan Zheng" and…

On March 8, a report from Douyin e-commerce: In the past year, the order volume of new Chinese-style clothing purchased by female users on Douyin e-commerce increased by 195% year-on-year, among which the order volume of horse-faced skirts increased by 841% year-on-year. This shows that female consumption plays an important role in the cultural inheritance and market expansion of national trends and intangible cultural heritage. According to the Qianzhan Smart Investment Recruitment System, Caoxian County, Shandong Province is one of the production and sales bases of Hanfu in my country, with annual sales of Hanfu exceeding 7 billion yuan. This year, the sales of Year of the Dragon New Year clothes, mainly horse-faced skirts, in Caoxian County have exceeded 300 million yuan. Merchants selling Hanfu and horse-faced skirts in Cao County said that production was in short supply, offline sales had increased dozens of times, and a single online live broadcast account averaged 200,000 per day. National trend promotes the popularity of Hanfu In recent years, the consumption craze for domestic products has continued to heat up, and the national trend has spread across all walks of life. According to data from Baidu and the People's Daily Online Research Institute,…

I believe everyone has heard of the Dior incident. After this incident, more people began to understand Hanfu, especially the "horse-faced skirt" as a traditional Chinese costume. It became an immediate hit and became popular all over the world, making more people feel it. The charm of Chinese traditional culture. Horse-faced skirt is a type of Hanfu. It is named after its unique design. Its simple and elegant lines and A-shaped high-waist design are favored by many people. Moreover, the horse-faced skirt is very tolerant to body shapes and can be easily controlled regardless of whether you are tall, short, fat or thin. After putting on a horse-faced skirt, your noble and elegant temperament can be well displayed in an instant. Many female stars choose to appear in horse-faced skirts, such as Shuchang, Nursery Rhymes, Liu Yan, Yang Mi, etc. As you can see from the picture, although they wear horse-faced skirts of different colors, everyone looks gentle, elegant, dignified and majestic. It shows the temperament of oriental beauty very well. After seeing this, I believe everyone wants to wear a horse-faced skirt for an outing. Next, the editor will share with you the latest wearing guide for horse-faced skirts.…

The dragon is our fashion symbol that has never faded. These spiritual symbols that are integrated into the flesh and blood of Chinese people are also the source of the beauty of our cultural confidence. The horse-faced skirt, developed from the spiral skirt of the Song Dynasty, embodies a unique oriental charm. When the horse-faced skirt meets the Year of the Dragon, it is the most "trendy" collaboration in this Spring Festival. During the Spring Festival, buying new clothes to bid farewell to the old and welcome the new is a ritual for many people. This Year of the Dragon ritual has a new trend, and various horse-faced skirts have become the "New Year's shirt" for many young people. In the Spring Festival "flower markets" on the streets of Guangdong, Fujian and other places, horse-faced skirts and colorful flowers complement each other, becoming a beautiful scenery during the Spring Festival. Jiang Lai, a child from Guangzhou: Wearing such beautiful clothes on such a good festival makes me feel very good. Xiamen citizen Lai Xiuyun: The suit I am wearing today has some dragon elements, which just fits the theme of this year’s Year of the Dragon. I feel it is…

April 4 is the first day of the Qingming Festival, and the second Shanghai Bay Area Peony Festival opens in Jinshan District on that day. This year's Peony Festival is themed "National Beauty and Youthful Pastoral Gallery". The Peony Garden in Shanghai Bay Area has set up seven exquisite viewing areas, including Black and Rich, Majestic Mountains and Rivers, Snow White, Flying Swallows in the Sky, and Centennial Peonies. Single petals, golden rings, etc. Peonies of various flower types, such as Peonies, Thousand-Layer Pavilion, Hydrangea, etc. provide a visual feast for visitors who come to enjoy the flowers. The second Shanghai Bay Peony Festival opened at the Shanghai Bay Peony Garden in Jinshan District. The pictures in this article are all provided by Jinshan District At present, some of the early varieties of peonies in the garden are in full bloom or half-blooming, and the mid- to late-stage peonies are also in bud. It is expected that they will reach their peak flowering period in mid-April, when tens of thousands of peonies of different shapes and bright colors will bloom. and peony will be in full bloom at the same time. "Blossoming Flowers", "A Thread of Immortality", "Dancing Among Flowers"...…

In the spring season, every woman probably has new ideas and new ideas. The same is true for clothing and outfits. I like to seek another kind of inspiration so that 2024 will be different from the past. After careful consideration of the matching style of sweater + horse skirt, it seems that the two items are not on the same parallel line, but the combination of the two has a surprising effect. Such a whimsical idea is so unique and can also add a unique touch to spring. In this issue, we will analyze the infinite charm of sweater + horse skirt, and hope to inspire you. 1: Why older women chase horse-faced skirts like this? You will understand after reading this 》》》Enrich cultural value If you want to know more about ancient costumes, you can do so through horse-faced skirts. From aspects such as the production process of the horse-faced skirt and the various patterns of the horse-faced skirt, it interprets a lifestyle and social culture of ancient Chinese women. Horse-faced skirts not only have auspicious clouds coming, but also phoenixes. These designs represent happiness and good luck. In addition, the horse-faced skirt is also an analysis of…

Chinese traditional culture has a long history, is extensive and profound. Excellent traditional culture can inject new creativity and inspiration into the clothing and fashion industry, and integrate more excellent traditional clothing culture into clothing design. This not only enhances the cultural value of the product, but also satisfies consumers’ needs for uniqueness and differentiation. At the moment, the Caoxian horse-faced skirt, which is popular all over the Internet, is the best example of designers integrating traditional Chinese "oriental aesthetics" into modern elements and aesthetic needs, thus giving new vitality to traditional Chinese clothing. On March 19, Heze Newspaper’s all-media reporters interviewed Hanfu enthusiasts and relevant scholars and listened to their stories about the fashionable charm of horse-faced skirts. Behind the “popularity” of traditional clothing is national self-confidence and cultural self-confidence Oriental beauty emphasizes harmony, balance and artistic conception, focusing on the harmony and unity of clothing, nature and the human body. The patterns, colors, lines and other elements in traditional clothing contain profound cultural connotations and artistic values. With the changes of the times, traditional costumes have gradually faded out of people's daily lives, being shelved or used only as decoration for specific occasions. Until November 22, 2003, a…

The breath of spring is not yet strong, but horse-faced skirts have already successfully occupied the C position and become the hottest new "top trend" in the clothing industry. How popular are horse-faced skirts? Caoxian County, Shandong Province has the most say. Yes, it is Cao County, which is known as the "center of the universe". At the beginning of the Year of the Dragon, sales of New Year's greeting clothes, mainly horse-faced skirts, in Caoxian County have exceeded the 300 million yuan mark! In this small town, 400 college students who returned home to start their own businesses joined the horse-faced skirt industry. On the eve of the Spring Festival, the sales peak arrived as expected, and the daily packaging volume of some stores was as high as 2,000 pieces. The dazzling costumes, the "face" and "lining" of the horse-faced skirt From spring outings, wedding toasts, to New Year's jerseys, horse-faced skirts have swept across all kinds of important occasions, moving from the niche to the public, and successfully "flying into the homes of ordinary people." Taobao data shows that during the Double 11 period in 2023 alone, Taobao sold more than 730,000 horse-faced skirts, which could fill 105…