What once again brought Hanfu "out of the circle" was the horse-faced skirt, known as the "New Year's jersey", which triggered a new round of traditional clothing craze. In this national trend, the industrial chain of the Pearl River Delta has played an important supporting role. More people are falling in love with Hanfu On Yunpu 4th Road in Huangpu District, Guangzhou, during morning and evening commutes, you can often see a figure wearing Hanfu and carrying a briefcase. She is Xia Siqi, a Hanfu enthusiast. Half an hour before going out, Xia Siqi first tied up her hair with a hairpin, selected the best one today from more than a dozen tops from different dynasties and styles such as Tang, Song, Ming, etc., put it on the most matching horse-faced skirt, and finally put it on Walking on the clouds or walking on the head. She said that the slowest thing was doing her hair, and the fastest thing was choosing a horse-faced skirt. As long as the patterns and patterns are good-looking, she can wear them with a sense of sophistication. She only bought 5 horse-face skirts, which is enough to rotate them every day. There are many…

As the graduation season for graduate students approaches, photography studios are full of bookings. A reporter from Beijing Youth Daily found that the national fashion horse-faced skirt has become one of the most popular clothing for graduation season shooting. On Xiaohongshu, the topic of Horse Face Skirt has been viewed 1.28 billion times, and the number of related topics and short videos on Douyin has exceeded 19.8 billion. In fact, horse-faced skirts are not only popular as dresses, but many people also choose them as daily wear. Many interviewees told Beiqing Daily reporters that in addition to traditional academic uniforms, many students also met to take graduation photos in traditional horse-faced skirts and Hanfu. Horse-faced skirt becomes popular during graduation season The graduation season for graduate students in major universities is quietly approaching. Mr. Wang, the person in charge of a photography studio, said that bookings for shooting are full, and many students choose to buy or rent Hanfu such as horse-faced skirts to take graduation photos. Xiao Yu, a graduate student from Northwestern Polytechnical University, told the Beiqing Daily reporter that in addition to the yellow collar and red robe academic uniforms, many students also met to take graduation…

It’s flower viewing season It’s also a popular time to take photos in Hanfu "Center of the Universe" Caoxian County, Shandong We are busy again "The dragon leaps over the river and the sea" "The phoenix flies" "Green water and green mountains" The upright and elegant national style elements appear on the skirt Caoxian not only uses the oriental aesthetics of Hanfu It has conquered the aesthetics of contemporary people in all aspects It also started the "wild" journey of the Hanfu industry 01 The sewing machine rings Wanliang of gold Horse-faced skirt as the "New Year's jersey" for the Year of the Dragon Because it can be controlled by all ages It has become the most popular national style clothing item in recent times Only the first two months of this year Sales of local horse-faced skirts in Cao County have reached nearly 550 million yuan Still in short supply It takes about 6 meters of fabric to produce a horse-faced skirt The skirt is decorated with dragons and phoenixes carved with silk threads of various colors These complex and exquisite patterns It needs to be knitted with a high-precision jacquard machine Caoxian County relies on its rapidly rising…

As the graduation season for graduate students approaches, photography studios are full of bookings. Reporters have discovered that the nationally fashionable horse-faced skirt has become one of the most popular clothing for graduation season photography. On Xiaohongshu, the topic of Horse Face Skirt has been viewed 1.28 billion times, and the number of related topics and short videos on Douyin has exceeded 19.8 billion. In fact, horse-faced skirts are not only popular as dresses, but many people also choose them as daily wear. Many interviewees told Beiqing Daily reporters that in addition to traditional academic uniforms, many students also met to take graduation photos in traditional horse-faced skirts and Hanfu. Horse-faced skirt becomes popular during graduation season The graduation season for graduate students in major universities is quietly approaching. Mr. Wang, the person in charge of a photography studio, said that bookings for shooting are full, and many students choose to buy or rent Hanfu such as horse-faced skirts to take graduation photos. Xiao Yu, a graduate student from Northwestern Polytechnical University, told the Beiqing Daily reporter that in addition to the yellow collar and red robe academic uniforms, many students also met to take graduation photos in very cool…

In 2024, the girls' "Spring Festival jersey" will have an additional keyword - horse-faced skirt. The "2024 Douyin E-commerce Women's Consumption Trend Data Report" shows that in the past year, women's orders for new Chinese clothing on the Douyin platform increased by 195% year-on-year, and orders for horse-faced skirts increased by 841% year-on-year; during Double 11 in 2023, 730,000 horse-faced skirts were sold on Taobao alone, and in December it was selected as one of Taobao's top ten products in 2023. On Xiaohongshu, the keyword "#马面skirt" received 1.28 billion views. Horse-faced skirts have become popular from the Spring Festival to early spring, and have become a favorite item for young women throughout the year. Also suddenly popular is the live broadcast room. From February this year to the present, Bilibili, a platform with a large number of young users, has suddenly appeared several live broadcast rooms selling skirts, with titles often containing keywords such as low price of 9.9 yuan. The shape of horse-faced skirts is fixed, and the pattern design can best show the style of a store. However, plagiarism and imitation have led to the frequent occurrence of low-quality knockoffs of Hanfu. The dispute between "Shan Zheng" and…

“The color of this horse-faced skirt is a very noble purple-black color, with patterns such as flowers, birds, and jade trees embroidered on it. The style is a classic five-meter hem with six pairs of pleats, and the design that is tight at the top and wide at the bottom makes it more elegant and elegant. I like it. Sisters can place orders directly." At 11 o'clock in the night, in a Hanfu live broadcast room in Hangzhou, Zhejiang, the female anchor was holding a horse-faced skirt and introducing it enthusiastically to the camera. A few minutes later, the horse-faced skirt, with 3,000 pieces in stock, was sold out. When it comes to the first popular clothing item for everyone in 2024, the horse-faced skirt is well deserved. During the Spring Festival, young people wearing hairpins and horse-faced skirts emerge one after another in Chinese-style gardens such as West Lake in Hangzhou, the Forbidden City in Beijing, and Xi'an City Wall, or under red walls and golden tiles, and even as far away as France and Australia on the other side of the ocean. The dignified and grand national style all reflects the beauty of Chinese clothing. The enthusiasm of…

The horse-faced skirt is a traditional costume in ancient China. It is named after the "horse-faced" defensive building on the ancient city wall. In the past two years, Hanfu has continued to enter the public eye. Among them, the horse-faced skirt has become the "New Year's shirt" for young people with its simple and versatile style. During the Spring Festival this year, horse-faced skirts have become the "New Year shirt" for many people. Many young people will wear horse-faced skirts when visiting temple fairs, lantern viewing parties, and even visiting relatives and friends. With the popularity of Hanfu culture in China, sales of Hanfu, represented by horse-faced skirts, have surged on e-commerce platforms, and they have frequently appeared at major Spring Festival galas. This "most dazzling Chinese style" is not accidental For most consumers, the first time they got to know horse-faced skirts was the "plagiarism of horse-faced skirts" incident by an international brand in July 2022. On the streets abroad, many Chinese and international students wore Hanfu and held placards to protest, calling on the international brand to "plagiarize horse-faced skirts". Brands stop cultural appropriation. After this incident, horse-faced skirts began to appear in the public eye. From international…

Around Chen Xiaofeng, a wave of career changes quietly arrived. In the past, hardware workers would open Hanfu shops; girls who married out of town would have to return to their hometowns to sell Hanfu. Even the mayor of Daji Town in Caoxian County said that there are now 400 college students from Caoxian County who have returned to their hometowns to sell horse-faced skirts, and they are all so busy that they don’t even touch the ground. One of the most talked-about things among the locals is that a company in Cao County that originally made headphones turned around and started making horse-faced skirts. "All funds and personnel will be directed towards Caoxian County" Caoxian once again became the focus of everyone's attention. This time, it is not "666, Caoxian, Heze, Shandong, my baby" that is popular, but a skirt. The horse-faced skirt, a traditional costume originated from the Song Dynasty, has become a daily routine during this Spring Festival. When going from house to house to pay New Year greetings, many adults and children are wearing pleated and patterned silk horse-faced skirts. On social platforms, wearing horse-faced skirts has become a hot topic. The popularity reached its peak…

China News Service, Jiaxing, March 19th (Hu Fengsheng and Huang Yanjun) "New Chinese-style" annual meeting outfits and New Year jerseys are popular, and the Hanfu creative program "Nian Jin" will appear on the Spring Festival Gala stage... In early 2024, the Internet's most popular "top trend" Horse-faced skirts frequently "go out of the circle", leading its "behind-the-scenes heroes" upstream and downstream industry chains into the public eye. Xucun, a small town located in Haining City, Jiaxing City, Zhejiang Province, is on the cusp of the "horse-faced skirt economy". "How to take over the wealth and wealth of Xucun? How long can the wind of horse-faced skirts blow? What should I do if it stops blowing?" Ma Minggang, deputy mayor of Xucun Town, said frankly that after the hot "out of the circle", the local people have "cold thinking" ". Old machines create new fashion industry Data from industry organizations show that in January 2024, the sales of Hanfu skirts on the Taoxi e-commerce platform exceeded 300 million, accounting for nearly 90% of the entire Hanfu category. Its main product is the horse-faced skirt. Behind the hot consumer market is a "new blue ocean" of Hanfu economy. In early March, Zhang…

Caoxian horse-faced skirt □ Chutian Metropolis Daily Jimu News reporter Shen Wai Li Ying Photography: Chutian Metropolis Daily Jimu News reporter Li Ying Caoxian has two completely different looks. A look is “engraved” on the Internet. In 2021, this county in southwestern Shandong with a population of 1.75 million became popular because of an Internet celebrity calling Mai. In the carnival-like jokes made by netizens about "Bei, Shanghai, Guangcao", Caoxian is described as a cyber high-tech city with high-rise buildings and spaceships. It is a "universe" where even two apartments in Shanghai cannot be exchanged for "a bed in the outer ring". center". The other is the real Caoxian County. This county, part of Heze City, Shandong Province, is famous for its large population. It only takes half an hour to take the urban rail from Heze City to Caoxian County. Caoxian County has sharp-edged streets and buildings. There are few trees on both sides of the streets. Except for newly developed residential buildings, there are almost no high-rise buildings. Because it is close to Henan Province, Henan braised noodles and other restaurants can be seen everywhere on the streets. The locals' accent is also "Cao Pu" mixed with the…

In the spring season, every woman probably has new ideas and new ideas. The same is true for clothing and outfits. I like to seek another kind of inspiration so that 2024 will be different from the past. After careful consideration of the matching style of sweater + horse skirt, it seems that the two items are not on the same parallel line, but the combination of the two has a surprising effect. Such a whimsical idea is so unique and can also add a unique touch to spring. In this issue, we will analyze the infinite charm of sweater + horse skirt, and hope to inspire you. 1: Why older women chase horse-faced skirts like this? You will understand after reading this 》》》Enrich cultural value If you want to know more about ancient costumes, you can do so through horse-faced skirts. From aspects such as the production process of the horse-faced skirt and the various patterns of the horse-faced skirt, it interprets a lifestyle and social culture of ancient Chinese women. Horse-faced skirts not only have auspicious clouds coming, but also phoenixes. These designs represent happiness and good luck. In addition, the horse-faced skirt is also an analysis of…

"Horse Face Skirt" has quietly become a new star in the fashion circle? Don't worry, today we will take a closer look at this magical item that leads the unique trend of "Spring's first skirt". Moreover, we will also reveal the secrets of this craze The driving force behind - Caoxian, an originally quiet small county, how to stand out in this fashion storm! I. The craze of horse-faced skirts First of all, let's talk about this wonderful new fashion favorite called "horse face skirt". You may have known nothing about this term before, but now, if you look at social media, you will find that it is all the rage. #马面skirt# has been on the hot search list, and a group of young people have flocked to it. People can’t help but wonder what kind of magical existence this horse-faced skirt is. What is even more surprising is that the center of this fashion trend is not in the first-tier cities, but in a small county - Cao County. Yes, Caoxian County is a well-deserved "Hanfu production base" and has ushered in "tremendous wealth" overnight. II. The importance of horse-faced skirt Okay, let’s sort out what Hanfu is and…

Spring is here, and scenic spots such as the National Botanical Garden, Summer Palace, Old Summer Palace, and Jingshan Park welcome many flower-viewing tourists. Among them, many young people wearing traditional costumes take photos beside the red wall and under the plum blossoms, which gives a sense of traveling through time and space. During the Spring Festival this year, wearing horse-faced skirts to pay New Year greetings or taking photos in scenic spots became a beautiful sight. Especially on the Spring Festival Gala stage, the stunning appearance of the four performers of the traditional Chinese pattern creation show "Nian Brocade" allowed people to see the oriental beauty of traditional costumes such as Song brocade vests, Xiangyun gauze jackets, and embroidered horse-face skirts. It has helped traditional clothing, especially horse-faced skirts, become a hot trend in Chinese style fashion this year. Tourists wearing traditional costumes play in Jingshan Park. Photographed by our reporter Chen Chen National fashion "During the Spring Festival, I wore Ming Dynasty Hanfu to participate in the 2024 Ming Tombs New Year Garden Party. There were ancient markets, stilt walking, dragon and lion dances, Ming Dynasty costume parades and other activities at the garden party. Wandering there, it…

The breath of spring is not yet strong, but horse-faced skirts have already successfully occupied the C position and become the hottest new "top trend" in the clothing industry. How popular are horse-faced skirts? Caoxian County, Shandong Province has the most say. Yes, it is Cao County, which is known as the "center of the universe". At the beginning of the Year of the Dragon, sales of New Year's greeting clothes, mainly horse-faced skirts, in Caoxian County have exceeded the 300 million yuan mark! In this small town, 400 college students who returned home to start their own businesses joined the horse-faced skirt industry. On the eve of the Spring Festival, the sales peak arrived as expected, and the daily packaging volume of some stores was as high as 2,000 pieces. The dazzling costumes, the "face" and "lining" of the horse-faced skirt From spring outings, wedding toasts, to New Year's jerseys, horse-faced skirts have swept across all kinds of important occasions, moving from the niche to the public, and successfully "flying into the homes of ordinary people." Taobao data shows that during the Double 11 period in 2023 alone, Taobao sold more than 730,000 horse-faced skirts, which could fill 105…

The horse-faced skirt originated in the Song Dynasty of my country and is also known as the horse-faced pleated skirt. It is a functional "crotch-opening skirt" designed for women in the Song Dynasty to facilitate riding donkeys. It developed into a horse-faced skirt in the Ming Dynasty. In ancient times, everyone from the mother of a country to the common people wore horse-faced skirts. It's just that the texture, decoration and color of horse-faced skirts are strictly different among different classes. Qing Dynasty women's horse-faced skirt Ming-made horse-faced skirt Dior's copycat horse-face skirt was released on July 16, 2022. Topics related to "Dior plagiarism" have also rushed to the hot search list. It is not surprising that Dior copied the horse-face dress. It is really only Chinese people who do not copy Chinese clothing. Dangbao, few people knew about the horse-face skirt before this, let alone some people thought it was a fashionable dress. Nowadays, everyone is rushing to wear it because they think it is very fashionable. Why do we think it is fashionable? Because big brands have copied our style, which affirms the value of the horse-faced skirt. We also realize how precious the horse-faced skirt is. But…

It’s the flower-viewing season, and it’s also a popular time to take photos wearing Hanfu. Caoxian County, Shandong Province, the “center of the universe,” is busy again. The upright and elegant national style elements of "dragon leaping over the river and sea", "phoenix flying" and "green water and green mountains" are vividly displayed on the skirt. Caoxian not only conquered the aesthetics of contemporary people with the oriental aesthetics of Hanfu, but also opened the door to Hanfu The "wild" journey of the industry. When the sewing machine rings, there is a thousand taels of gold As the "New Year's jersey" of the Year of the Dragon, the horse-faced skirt can be worn by all ages and has become the most popular national style clothing item in recent times. In the first two months of this year alone, the sales of local horse-faced skirts in Caoxian County reached nearly 550 million yuan, and demand is still in short supply. It takes about 6 meters of fabric to produce a horse-faced skirt. The hem of the skirt is carved with dragons and phoenixes with various colored silk threads. These complicated and exquisite patterns need to be knitted with one stitch by…

In the eyes of the person in charge of the Shanghai Hanfu Copyright Center, "Hanfu" has always been a hot social phenomenon. There are three reasons for this: First, the profound Chinese culture and colorful Chinese stories are a treasure trove of creating "Hanfu" fashion topics; second, it has not become popular. The prediction of trends is limited, and there is no benchmarking by international brands, which gives a broad cultural space for the creation of a unique "Hanfu brand"; third, the rich clothing of past dynasties and the mature clothing industry chain have greatly reduced the "Hanfu design" and "Hanfu design". The entry threshold of "Hanfu Industry" Reporters Zhong Han Zhang Yi Shi Chenlu This Spring Festival, the Hanfu horse-faced skirt known as the "New Year's jersey" is very popular. In Caoxian County, Shandong Province, sales of New Year clothes for the Year of the Dragon, mainly horse-faced skirts, exceeded 300 million yuan. Topics such as "Caoxian County sold 300 million horse-faced skirts but still in short supply" became hot searches. On e-commerce platforms, the number of searches for horse-faced skirts has skyrocketed, and horse-faced skirts are also seen at major Spring Festival galas. There are so many styles…

Chen Sui, a 2023 graduate of Qilu Medical College of Shandong University, still remembers that at the graduation ceremony in June of that year, she attended the graduation ceremony wearing silk flowers on her head and a horse-faced skirt. Her bun was draped over her shoulders and she matched her bachelor's uniform, which attracted a large number of onlookers and compliments. . During the Spring Festival of the Year of the Dragon, she once again wore the "top trend" horse-faced dress. Nowadays, horse-faced skirts are everywhere whether on commuting buses, subways, or in the fashion capital of Paris, France. Shandong’s collection of Ming Dynasty costumes is one of the best in the country. Not only is it large in quantity and good in quality, it also enjoys a high reputation in the industry. The “Culture of Clothes – Ming Dynasty Costume Culture Exhibition” is a top-notch costume feast. The popularity of Ming Dynasty costumes further activated the traditional aesthetic genes in the hearts of the public and awakened the public's attention to traditional Chinese culture. Behind this are the outstanding achievements of cultural "two creations". The popularity brought by a top clothing exhibition It has been three years since the…

During the Spring Festival this year, the horse-faced skirt became a hot-selling "New Year's shirt", and the topic #Caoxian sold 300 million horse-faced skirts and is still in short supply# became a hot search topic. Red Star News reporters found that as early as 2021, Caoxian County, Shandong Province, became a hot topic of public opinion due to keywords such as "performance costumes, Hanfu, Taobao Village". Before that, Caoxian coffins became very popular because they were exported abroad. Why was Caoxian given "vast wealth"? Under the Internet tide, why can Caoxian County always seize the opportunity? Zhang Longfei, director of the Cao County E-commerce Service Center, told the Red Star News reporter that it was not an absolute coincidence that Cao County was able to seize the horse-faced skirt business opportunity during the Chinese New Year. The local situation had been predicted and consciously prepared for more than a year. It was put into full production years ago. Thanks to deliberate promotion, sales of horse-faced skirts have surged last year. Public data shows that during the "Double Eleven" promotion period in 2023, from the start of pre-sales to the end of "Double Eleven", Caoxian County sold more than 730,000 horse-faced…

Recently, "new Chinese style outfits" have become popular Ming Dynasty horse-faced skirt, mix and match with other items Let you quickly grasp the "new Chinese style" OOTD Three points to introduce you to The "benchmark" of the horse-faced skirt handed down from the Ming Dynasty Blue woven four-season floral satin skirt with gold makeup To be at the forefront of Ming Dynasty fashion, you must rely on it! In the middle and late Ming Dynasty, the Confucius Mansion, a wealthy family A woman is preparing to go out for fun Worrying about what to wear When she looked into the closet I was immediately attracted by this blue woven gold satin skirt ①The dress with outstanding temperament of "Ms. Daughter of the Ming Dynasty" Let’s take a rough look at the whole thing first Pink gauze skirt waist, green silk lace lace Blue satin skirt material and gorgeous patterns Combining wealth, elegance and luxury Wear it and you will look like a perfect daughter of the Ming Dynasty ②The "Krypton Gold King" skirt with patterns all over Take a closer look at the details The skirt is decorated with various makeup patterns The upper part is woven with golden branches…