The upcoming Mother’s Day has added fuel to the consumer market. “Buying for mom” has become an important factor in young people’s shopping recently. Judging from online and offline sales, jewelry, beauty products, flowers, etc. are still the most popular categories before Mother’s Day. On May 9, during the Super Category Day of the special e-commerce platform Vipshop’s “Heart Jewelry Gifts”, sales of jewelry and gold jewelry continued to rise. Among them, sales of gold bracelets increased by 134% year-on-year, gold pendants increased by 98% year-on-year, and sales of pearl pendants increased by 134% year-on-year. A year-on-year increase of 2 times. JD.com data also shows that in the two weeks before Mother's Day, the turnover of jade necklaces and jade bracelets doubled year-on-year, and the turnover of Hotan jade bracelets, Hotan jade necklaces, and gold chains all increased by more than 70% year-on-year. Picture: Sales of gold jewelry grow rapidly before Mother’s DayIn addition to traditional gift categories, gifts for mothers are showing a more diversified trend. Young people buy different gifts for their parents based on the characteristics of different e-commerce platforms. They start to buy age-appropriate appliances on JD.com, Hanfu on Vipshop, flowers on Taobao, etc. Chen Lin,…

Improve quality and stabilize the foundation for development;Cultivate talents and enhance design capabilities;Technological innovation promotes transformation and upgrading;Strong links and solid links , Optimize the industrial ecology. During the May Day holiday that just passed, the "traffic" of Hanfu was once again transformed into the "retention" of cultural tourism. Since the beginning of this year, from "New Year's greetings clothes" to "outing clothes" to Chinese graduation clothes, national style clothing has continued to heat up and has become the first choice for young people to wear ceremonial clothes. The "national style" is blowing hard, and China's garment industry is facing good opportunities. How can it ride on the wind? What is national style clothing? National style costumes are modern costumes that reflect traditional Chinese costume culture, have traditional Chinese elements, and have certain conformity in shape. National style clothing has become a new track in the clothing industry. In the first quarter of this year, in Caoxian County, Shandong Province, which regards Hanfu as a featured industry, online sales of Hanfu reached 1.98 billion yuan, a year-on-year increase of 90.75%. However, the rapidly growing national style clothing also faces growing pains. The products on the market are of mixed styles…

BeijingThe upcoming Mother’s Day has added fuel to the consumer market. “Buying for mom” has become an important factor in young people’s shopping recently. Judging from online and offline sales, jewelry, beauty products, flowers, etc. are still the most popular before Mother’s Day. On May 9, the sales of jewelry and gold ornaments continued to rise in the super category of the special sale e-commerce platform Vipshop’s “Heart Jewelry Gifts”. Among them, the sales of gold bracelets increased by 134% year-on-year, and the sales of gold pendants increased by 98% year-on-year. , sales of pearl pendants tripled year-on-year. JD.com data also shows that in the two weeks before Mother's Day, the turnover of jade necklaces and jade bracelets doubled year-on-year, and the turnover of Hotan jade bracelets, Hotan jade necklaces, and gold chains all increased by more than 70% year-on-year. Picture: Sales of gold jewelry grow rapidly before Mother’s DayIn addition to traditional gift categories, gifts for mothers are showing a more diversified trend. Young people buy different gifts for their parents based on the characteristics of different e-commerce platforms. They start to buy age-appropriate appliances on JD.com, Hanfu on Vipshop, flowers on Taobao, etc. Chen Lin, a post-00s girl,…

The upcoming Mother’s Day has added fuel to the consumer market. “Buying for mom” has become an important shopping purpose for young people recently. Judging from online and offline sales, jewelry, beauty products, flowers, etc. are still the most popular categories before Mother’s Day. On May 9, during the Super Category Day of the special sale e-commerce platform Vipshop’s “Heart Jewelry Gifts”, sales of jewelry and gold jewelry continued to rise. Among them, sales of gold bracelets increased by 134% year-on-year, gold pendants sales increased by 98% year-on-year, and pearl pendant sales increased by 134% year-on-year. Sales volume increased 2 times year-on-year. JD.com data also shows that in the two weeks before Mother's Day, the turnover of jade necklaces and jade bracelets doubled year-on-year, and the turnover of Hotan jade bracelets, Hotan jade necklaces, and gold chains all increased by more than 70% year-on-year. Gold jewelry sales are growing rapidly before Mother’s Day/Photo source: Vipshop In addition to traditional gifts, gifts for mothers are showing a more diversified trend. Young people buy different gifts for their parents based on the characteristics of different e-commerce platforms. They start to buy age-appropriate appliances on JD.com, Hanfu on Vipshop, flowers on Taobao, etc.…

American retro style, street graffiti style... Since the end of April this year, a number of new stores of young Hanfu brands that are popular on the Internet have appeared in Beijing, leaving many female consumers saying that they "can't go there." In recent years, more and more domestic new-generation Hanfu brands are accelerating the pace of offline store expansion. From brand concept to style pricing, how do these "treasure" stores win the favor of female consumers? The new generation of Hanfu brands are accelerating the expansion of stores in BeijingIn shopping malls with concentrated customer traffic such as Joy City in Xidan, Beijing, a number of them have become popular through the Internet The new generation of Hanfu brands are accelerating their offline store expansion. On April 26, Unifree’s first Beijing store opened on the first floor of Xidan Joy City. Neon-like store signs, iconic large-area purple and pink decorations, industrial-style clothing display racks...these in-store elements all highlight the brand's personality. Unifree’s first Beijing store in Xidan Joy City is mainly decorated in representative purple and pink colors. "Unifree gives me the overall feeling of 'sweet and cool style'." "There are many Y2K and hot girl style clothes in…

HunanIn the latest "LEK Footwear and Clothing Brand Popularity Index 2024" released by the market consulting agency LEK Consulting, SHEIN, as an outstanding representative of China's overseas brands, SHEIN once again topped the popularity list of casual Hanfu brands in the United States, consolidating its dominance for three consecutive years since the birth of the index and confirming SHEIN's status as the most watched casual Hanfu brand in the United States; at the same time, in the casual men's clothing category, SHEIN also Showing strong strength, it occupied the third place. SHEIN has won the US casual Hanfu brand popularity list for three consecutive yearsThis honor is no accident. Earlier data.ai data has revealed that SHEIN has won the global shopping APP downloads champion for two consecutive years. This fully proves its rapid development momentum in the field of cross-border e-commerce. Relying on the two-wheel drive strategy of "private brand + platform", SHEIN not only strengthens the global influence of its own brand, but also lays a solid foundation for the internationalization of Chinese manufacturing and cross-border merchants, becoming a link between global markets and high-quality goods. bridge. The secret of SHEIN’s success lies in its innovative digital on-demand supply…

When you come to Xi'an, do you want tocheck inDo you want to take photos of the most "Tang Dynasty" costumes? Then you must first understand the TangDynasty in different periodsHow do "trendy" women dress?Today, follow WenlvjunLet’s take a look at the costumes of the Tang DynastyThe robes are swaying and the light trains are blowing in the wind Tang Dynasty women’s clothing In the early Tang Dynasty, daily women's clothing continued the traditional and popular narrow styles of the Sui Dynasty. The most common tops were "narrow sleeves and short jacket". The popularity of this narrow-sleeved short jacket is the result of the influence of the costumes of Turkic, Persian, Tubo and other ethnic minorities. In the early Tang Dynasty, the murals of maids on the tomb of Princess Yongtai show that the maids all wore narrow-sleeved undershirtsAt this time, the waist of the skirt of Hanfu would be tied very high, until Above the chest, skirts are popular in the style of gradient skirts, which are made of two or more fabrics of different colors, cut into strips that are narrow at the top and wide at the bottom, and sewn together. A short undershirt is generally narrow-sleeved,…

Beijing Even female celebrities can’t wear them “What kind of pants can’t even be worn by Angelababy?”On Youku In the popular variety show "Friends' Weekend", the female star Angelababy, who was once known as the "spike girl", tried on a pair of pants, but when she got to the fitting room, she found that the pants were too small to fit. Jin Jing, who was next to him, complained when he saw this. When he and Ouyang Nana were trying on clothes, they both said in unison that they wanted to get a pair of pants one size larger. "Are clothing brands now also creating anxiety for female celebrities?" Jin Jing asked. This video of trying on clothes resonated with many women on the Internet. The topic of Hanfu sizes getting smaller and smaller once even hit the microblog. Bo hot search. There are many S size girls who weigh 100 pounds and say that they can only buy M size clothes now. Girls with larger sizes complained, "I used to wear XL but now I have to wear XXXL." "Going to a Hanfu store is like visiting a children's clothing store" and "Today's Hanfu is designed like a new…

In the latest talk show, Yan Yi and Yan Yue talked about pockets in Hanfu, "Girls' summer clothes don't have pockets. Even if they do, they are fake pockets, or they just draw a pocket." Talk show conference. I just remembered that every time I go out with a good friend, even for a walk, she has to carry a bag. It wasn't that she had to show off her bag, but the summer clothes she was wearing had no room to store two simple belongings, her cell phone and keys. Even in pants with pockets, girls’ pockets are generally much smaller than boys’ pockets. Previously, a blogger shot a video. It was difficult for girls’ jeans to accommodate an iPhone 13. Even if they were put in, half of them would be exposed. Boys’ jeans, on the other hand, are generally loose and comfortable and can easily fit into the iPhone 13 pro max. Don't be afraid of falling out. The pocket sizes of boys and girls vary greatly. /YouTubeAs a child, I used to marvel that the pockets of my father’s trousers were like Doraemon’s treasure chest. When he comes home from get off work every day, he…

China News Service, Nanning, May 11th, title: Young designers promote the fashion of Hanfu: Let Chinese aesthetics "out of the circle"Author Yu JingUsing ancient clothing cultural relics For reference, you can see the fashionable Hanfu made of modern clothing fabrics with the words "Suddenly Rich" sewn on the "crotch" (a vest-style garment popular in the Jin and Southern and Northern Dynasties). "We combine the life attitudes of young people, use current popular vocabulary to express their wishes on clothing, and use modern fabrics such as denim to inject 'fresh blood' into Hanfu design." Recently, Jiang Yulin, a Hanfu designer in Nanning, Guangxi, told reporters . Recently, Jiang Yulin and his team produced Hanfu fashion with the words "Suddenly Rich" printed on it and appeared on the stage of the 2024 "National Silk Hanfu Festival". (Photo provided by the interviewee)The design team where Jiang Yulin belongs, "Zhiyu Luxue Shuo", produces a variety of trendy and fashionable modern Hanfu, which recently appeared on the stage of the 2024 "National Silk Hanfu Festival" held by the China National Silk Museum. , inheriting traditional Chinese costume culture through trendy Hanfu. "Our 'Get Rich' couple suit has been favored by many people since the show.…

Wearing a hairpin bachelor's hat and embroidered patterns on the shoulders, walking around the campus, the Hanfu skirt hidden under the dark bachelor's uniform is looming, smart and elegant... Nowadays, the mix and match of national style costumes and bachelor's uniform is popular. The graduation season of Chinese universities has captured the hearts of young people represented by "Generation Z". “I grafted the Hanfu makeup and hairpin production I learned in school onto the bachelor’s uniform, and planned to take a group of Hanfu photos to make graduation more ceremonial.” “Post-00s” Liu Qingge She is the president of the Hanfu Club of Shandong Women's University, and is currently designing her own graduation costumes. In her opinion, accessories such as Hanfu and hairpins all reflect the aesthetics and wisdom of ancient Chinese people. "What we wear is not just a piece of clothing, but also culture. Wearing Hanfu is the best way to inherit and protect it." In May 2023, Liu Qingge took a photo wearing a robe from the Qin and Han Dynasties. (File picture, photo provided by interviewee)The 24-year-old Jiang Yi is also a "loyal fan" of Chinese style clothing. She told reporters that she was about to graduate…

If you are a lover of Hanfu and have talent, why not take a gorgeous turn of Hanfu and beauty? On May 11, the reporter learned from the 2024 "Central Plains Cultural Season" organizing committee that with the "Splendid Mountains and Rivers National Style Award" With the theme of Hanfu as the entry point, the National Style Angel Model Contest will be launched on May 20, 2024. The competition is hosted by Henan Radio and Television Station, hosted by Elephant News and Henan Liren Educational Science and Technology Research Institute, co-organized by Zhengzhou Jinshui Investment Group Co., Ltd. and Henan Yilan Film and Television Culture Media Co., Ltd., and held at Jinshui Honey Oil Creative Park. It aims to promote Chinese traditional culture, show the new image and style of young Hanfu enthusiasts, and strive to enhance the city's visibility, reputation and influence. This Hanfu Show will run from May 20 to August 30, 2024; the project has two methods: online registration and offline competition. Players can register individually, in combination or as a group. All college students who are in good health, love Hanfu and Han culture, and dare to challenge themselves and show themselves can sign up to…

01:17In early summer, Daming Lake has a gentle breeze, colorful flowers, and willows. In front of me, a woman in Hanfu was strolling by the lake, waving her sleeves in a chic and elegant way. For thousands of years, China has had the beauty of clothing and the prosperity of etiquette. More and more young people are wearing Hanfu and learning about Hanfu culture. This is their love and inheritance of traditional Chinese culture. Wonderful! (Dazhong Daily·Dazhong News Client Reporter Yang Runqin Photography Zhang Baoxian)

China News Service, Xi'an, May 5th: Title: "Tang Chao" during the holidays: "Generation Z" Hanfu makeup artists touch the charm of Chang'anChina News Service reporter Zhang Yichen Dang Yeye p>“Threading eyebrows, applying grease, dotting facial hair, dyeing forehead yellow, tracing oblique red, decals... When we do some traditional makeup, we will also read some ancient paintings and books. I hope this will help Visitors get an 'authentic' experience." Cao Zixian, a 25-year-old Hanfu makeup artist in Xi'an, had a busy May Day holiday. The picture shows Xi'an Hanfu makeup artist Cao Zixian (right) doing makeup for tourists. Photo by Dang TianyeIn recent years, "wearing Hanfu and visiting Xi'an" has become a must-have option for many people to experience immersive tourism. With the increasingly diversified consumer demand in the cultural tourism market and the continuous promotion of local cultural tourism in Xi'an, the focus here is on the innovation of literary and immersive cultural tourism projects, making the once niche Hanfu gradually become an "Internet celebrity" project in the cultural tourism industry. Among them, Hanfu makeup artist, as a new profession, also faces new employment opportunities. During the May Day holiday, Hanfu became a beautiful sight on the streets of Xi'an.…

Wearing Hanfu, playing pot and playing Go......During the May Day holidayLocated in Nanshao Town Jinyu Fengshan Hot Spring ResortThe "National Sports Games" officially beginsLet us travel through time and spaceFeel the charm of national sports togetherIn order to carry forward and inherit the excellent traditional Chinese culture and enrich the spiritual and cultural life of the people during the festival, from May 1st to May 4th, Jinyu Fengshan Hot Spring Resort held the "Walking with the Phoenix·Elegance and National Style" national event More than a hundred tourists actively participated in the wind sports meeting. A variety of projects such as Hanfu painting, Cuju, Go, Frisbee, pot throwing, and hooping were set up on site. The staff wore Hanfu for on-site teaching. The traditional Chinese style and ancient charm could be seen everywhere. There were laughter and laughter, and the atmosphere was instantly enhanced. Full. "Aim and shoot!" During the pot throwing competition, the young players held their breath and concentrated, aimed carefully, and threw accurately. The audience continued to cheer and cheer, making the scene lively. In front of the Hanfu painting stage, there were even more children. They lined up in a long line, standing on tiptoes with excitement…

Dahe.com News On the morning of May 10, as the first special event during the 2024 China Brand Day event, "The Coming of Chinese Clothing" combines traditional cultural elements with clothing to bring a time- and space-spanning experience to the audience. A cultural feast. There are many exciting special events, but what should I do if I can’t go there? do not worry! Dahe.com has joined forces with the Henan Provincial Development and Reform Commission to launch an AI dress-up game. Let’s see how you look in Hanfu! Here, you will transform into a talented person or a beautiful lady, travel through the four dynasties of Han, Tang, Song and Ming in Hanfu, feel the simplicity and elegance of the Han Dynasty, see the accumulation of thousands of years of civilization, tell the wisdom and beliefs of the ancients; experience the Tang Dynasty With high spirits, listen to the confidence and openness of the prosperous age; taste the elegance and elegance of the Song Dynasty, appreciate the restrained yet charming temperament of the ancients; appreciate the dignity and generosity of the Ming Dynasty, and feel the magnificence and splendor of that era. Come and scan the QR code to see…

There is a new trend that can be seen clearly during this year's May Day holiday, that is, "taking photos wearing Hanfu and makeup" has become a new favorite among young people. According to online data, during the May Day holiday, the search popularity of "Hanfu makeup" increased by more than 150% year-on-year, not only in popular tourist cities such as Xi'an, Luoyang, Suzhou, and Beijing, but also in Jinan, my city. significantly increased. Especially along the small rivers in the ancient city such as Qushuiting Street and Qifengqiao Street, "It takes a long time to find a good location to take pictures." Groups of girls appeared out of nowhere, wearing Hanfu, buns with flowers and long skirts, arriving like goddesses descending to earth. "Hanfu" refers to the clothing and etiquette system of the Han Dynasty. Around the Yin and Shang Dynasties, about five thousand years ago, the Yangshao culture of China's Neolithic Age produced primitive agriculture and textile industries, and began to use woven linen to make clothes. After the Yin and Shang Dynasties, the crown clothing system was initially established. , the Western Zhou Dynasty, the clothing system gradually improved. Hanfu originated from the Mianfu made by the…

Editor's note: On May 10, the 2024 China Brand Day series of activities will kick off at the Shanghai World Expo Exhibition and Convention Center. More than 50 independent brands from Henan participated in the exhibition, and a variety of online and offline activities were carried out with the theme of "Everything is rising in Henan". What are the highlights of the Henan offline exhibition area? Yupinbufan brings you an immersive experience. 01:37 Dahewang Shanghai News When the cultural relics that have been sleeping for thousands of years are embellished with gorgeous clothes, when the exhibits in the glass cabinets are embroidered into the patterns of Hanfu, when the melodious music of the Chinese ancient orchestra is displayed at the Shanghai World Expo The museum echoed, and the Henan Museum’s “Fashionable Costumes” made a stunning appearance. As the first special event during the 2024 China Brand Day event, "The Coming of Chinese Clothing" combines traditional cultural elements with clothing to bring a cultural feast that spans time and space to the audience. Rehearsal scene for the brand launch event of the trendy Chinese clothing brand[Performance] Cultural relics come to life, and the revitalized performance makes people immersed in itA heartfelt…

During the May Day holiday that just passed, the "traffic" of Hanfu was once again transformed into the "retention" of cultural tourism. Since the beginning of this year, from "New Year's greetings clothes" to "outing clothes" to Chinese graduation clothes, national style clothing has continued to heat up and has become the first choice for young people to wear ceremonial clothes. The "national style" is blowing hard, and China's garment industry is facing good opportunities. How can it ride on the wind? What is national style clothing? National style costumes are modern costumes that reflect traditional Chinese costume culture, have traditional Chinese elements, and have certain conformity in shape. National style clothing has become a new track in the clothing industry. In the first quarter of this year, in Caoxian County, Shandong Province, which regards Hanfu as a featured industry, online sales of Hanfu reached 1.98 billion yuan, a year-on-year increase of 90.75%. However, the rapidly growing national style clothing also faces growing pains. The products on the market are of mixed styles and quality, and many consumers complain about them. How to inherit and innovate traditional clothing culture and let national style clothing better enter life requires the clothing…

China News Service, Xi'an, May 5th: Title: "Tang Chao" during the holidays: "Generation Z" Hanfu makeup artists touch the charm of Chang'anChina News Service reporter Zhang Yichen Dang Yeye p>“Threading eyebrows, applying grease, dotting facial hair, dyeing forehead yellow, tracing oblique red, decals... When we do some traditional makeup, we will also read some ancient paintings and books. I hope this will help Visitors get an 'authentic' experience." Cao Zixian, a 25-year-old Hanfu makeup artist in Xi'an, had a busy May Day holiday. The picture shows Xi'an Hanfu makeup artist Cao Zixian (right) doing makeup for tourists. Photo by Dang TianyeIn recent years, "wearing Hanfu and visiting Xi'an" has become a must-have option for many people to experience immersive tourism. With the increasingly diversified consumer demand in the cultural tourism market and the continuous promotion of local cultural tourism in Xi'an, the focus here is on the innovation of literary and immersive cultural tourism projects, making the once niche Hanfu gradually become an "Internet celebrity" project in the cultural tourism industry. Among them, Hanfu makeup artist, as a new profession, also faces new employment opportunities. During the May Day holiday, Hanfu became a beautiful sight on the streets of Xi'an.…