"Look, the horse-faced skirt that person is wearing is very nice." "The horse-faced skirt that the girl is wearing has a bird statue on it." "They should have made this horse-faced skirt themselves."...Tourists from Beijing When he saw our horse-faced skirt, he told his six companions: "Quickly take a photo of this horse-faced skirt, follow the attractions on this horse-faced skirt to visit, and check out the delicious food on it." In the New Year of the Year of the Dragon, a fashion storm about horse-faced skirts is sweeping across. Classical and modern styles intertwine in the streets and alleys to create a unique style. As if overnight, the horse-faced skirt awakened from its dusty history. Therefore, we plan to do a special issue on the integration of horse-faced skirts and Shanxi culture. Who knows, it is this idea that puts us on a path of "resurrection". Wear a homemade horse-faced skirt and have a dialogue between the past and the present Journalists who don’t want to be tailors are not good photographers When the team discussed the plan, each member had already positioned themselves as a tailor, thinking that it would be cool to make a horse-faced skirt belonging…

No one can tell who started this trend first. But in Caoxian County, there is a "myth" widely circulated among Hanfu merchants: last year, in a live broadcast room in Caoxian County, the sales of horse-faced skirts reached hundreds of thousands of yuan a day. Horse-faced skirts have become a hot money-making opportunity in Caoxian County, and Caoxian County has become the focus again because of horse-faced skirts. In 2021, this county in southwestern Shandong was nicknamed the "center of the universe" on the Internet because of a netizen's "Shouting Mai". The traffic has passed, but Caoxian County is not as "short-lived" as imagined. In the past few years, Sun Xiangyu, a post-95 Hanfu merchant in Caoxian County, has worked in logistics, tried e-commerce, and sold costumes. He has witnessed the return of the national trend blowing to the land of Caoxian through the Internet and constantly reshaping it. With this county. His experience is the epitome of many Caoxian people. In Sun Xiangyu's view, behind Caoxian County's renewed popularity lies the vitality of this county, which will change at the right time and always follow the direction of the market. "There are no limits, opportunities come, let's see who…

The temperature is rising, and it’s the annual beauty season again. With full joy, welcome the beautiful days. Looking at the green branches, blowing the gentle spring breeze, enjoying the warm sunshine, the small beauty of life is nothing more than this. The beautiful and warm spring is the perfect time to dress yourself up delicately and elegantly. If you still don’t know what to wear this spring, you might as well use the “horse face skirt” to start a new Chinese-style romance. It is not only elegant and slim but also noble, and the rate of turning heads when walking on the street is very high. Let’s take a look! Everyone is rushing to wear Duma face skirt. What is the magic power of it? 1. Four skirt door design, showing classical craftsmanship Modern skirts are designed to be simple and chic, but the workmanship is certainly not as heavy as classical craftsmanship. A "real material" horse-face skirt will inevitably choose the design of four skirt doors, and use two-by-two overlap to form a unique "horse-face" structure, which is also the origin of the horse-face skirt. The unique four-skirt door design of the horse-faced skirt shows classical craftsmanship in…

In December 2023, the horse-faced skirt, one of the standard features of Hanfu, was rated as one of Taobao's top ten products of the year, and also became a popular "New Year's shirt" during the 2024 Spring Festival. Many consumers' initial recognition of horse-faced skirts may come from the "horse-faced skirt incident" two years ago, from celebrities carrying goods, or from social media promotion, but no matter what, horse-faced skirts are very popular. , and whether the Hanfu represented by this skirt is about to usher in great wealth is worthy of our attention. 01 The Origin of Chinese Clothing: The Horse-faced Skirt Broken by Accident In this Spring Festival of the Year of the Dragon, you must have seen many people wearing a dignified and gorgeous pleated skirt on the streets and tourist attractions. In this year’s three-piece New Year’s suit of “buying new clothes, getting a manicure, and perming your hair”, horse-faced skirts suddenly emerged and became many people’s “New Year’s shirts” and also became the number one item in many people’s wardrobes. A piece of Hanfu. According to Taobao data, during the Double 11 period in 2023 alone, Taobao sold more than 730,000 horse-faced skirts, which could…

The sewing machine is "smoke"! Recently, Caoxian, the "center of the universe", has once again made an appearance because of Hanfu, especially the horse-faced skirt, which has become the top Hanfu trend on social platforms. "Orders are pouring in in 2023, and the goods are sold out immediately." Liu Shenfeng, the person in charge of Caoxian Time Travel Datang Huafu, told China Business News. He said that 2023 will be the fastest growing year since the company was founded, and Hanfu's sales have increased tenfold compared to 2022. Data from the Cao County E-commerce Service Center shows that during this year’s Spring Festival, sales of clothing for the Year of the Dragon, mainly horse-faced skirts, exceeded 300 million yuan. iiMedia Research estimates that the market size is expected to reach 24.18 billion yuan in 2027. From the perspective of practitioners, the popularity of Hanfu in recent years has not only promoted the development of the industry, but also spawned new business formats, such as Hanfu experience hotels and so on. As it develops, Hanfu also faces challenges including rising raw materials, homogeneous competition, and high return rates. Hanfu sales doubled Data from multiple e-commerce platforms show that sales of Hanfu…

Recently, the Fujian Flower Festival was held in Liangcuo, a characteristic historical and cultural district in Cangshan District. Young men and women dressed in Hanfu welcomed the spring with blooming flowers. The reporter learned from an interview on the 27th that with the rise of national trend culture and the active promotion of Hanfu enthusiasts in Fuzhou, Hanfu culture has successfully "broken the circle" in Fuzhou. From an early niche hobby to now it has widely entered the public eye, and more and more people people have found new career opportunities in the Hanfu cultural industry chain. Traditional culture blessing Fuzhou Hanfu becomes more popular In recent years, with the blessing of traditional culture, the popularity of Hanfu in Fuzhou has continued to rise. In historical and cultural districts, parks and green spaces, you can often see young men, women and children wearing Hanfu taking photos and checking in. Along with this, Hanfu experience centers and travel photography studios have also opened one after another, and Hanfu culture has "broken the circle". This makes Zheng Wei, president of the Fujian Provincial Hanfu Culture Promotion Association and Fuzhou Traditional Culture Promotion Association, very pleased. As a native of Fuzhou, Zheng Wei…

Looking back at the fashionable outfits during the Spring Festival, red can still be seen everywhere, but among the styles, there has been a fashionable trend of "horse-faced skirts". Its popularity is inseparable from the new Chinese style wear in recent years. It can exude the elegance and indifferent inner temperament of Asian women and fully demonstrate the confidence and beauty of women. Of course, the "horse face skirt" is not limited to the Spring Festival. We can still wear it when spring begins, and it is definitely a hot commodity in this season. "Horse-faced skirts" are worn by women who are not picky about their age. Children and young people can not only keep up with the trend but also leave a pleasing "dignified and majestic" image in the eyes of their elders. Wearing them by middle-aged and elderly women can highlight their elegance. Classic feel. [First understand the popular history of "horse face skirt" before you can truly integrate it into the current outfit] Horse-faced skirt can also be called horse-faced pleated skirt, which is a type of Hanfu. The skirt has four skirt doors at the front and back, overlapping each other. The front is smooth and…

The "new Chinese style" horse-faced skirt can be regarded as the latest trend. It is the "shirt" worn by celebrities in street photography and shows. It is a hot search as soon as it is worn, and it has become a topic and popularity. It is the most beautiful scenery in spring. The elderly, mushrooms, and children all wear their own horse-faced skirts. It collides with spring; it is also popular on social platforms. Fashion and travel bloggers take horse-faced skirts to check-in all over the world, reproducing the elegance and charm of oriental Chinese clothing; and, wearing horse-faced skirts to check-in and take photos People can see it everywhere, which also proves the popularity of horse-faced skirts from another direction. Picture source Xiaohongshu From being a niche to being popular now, why is the new Chinese style represented by the horse-faced skirt so popular? Today, let’s talk. 01. How popular is the new top horse-faced skirt? Whether a phenomenon or a behavior is really popular can be easily judged from the data on major social media. How popular is the horse-faced skirt, which is said to be the new top trend, on major social media? On Weibo, there are…

The horse-faced skirt is the most popular ancient costume this year. In the first two months of this year, sales of horse-faced skirts in Cao County, Heze, were close to 550 million yuan. On March 26, a reporter saw at a horse-faced skirt manufacturer in Wenzhuang Village, Yandianlou Town, Cao County, that more than a dozen workers were busy making horse-faced skirts in preparation for the upcoming sales peak. April will usher in another sales peak for horse-faced skirts This company, Cao County Jiang Yishan Clothing Co., Ltd., started selling horse-faced skirts in July last year. The person in charge of the company, Zhao Ru, watched as the average daily sales of horse-faced skirts increased from twenty to thirty orders to over 100% within two months. Thousands of orders. In Zhao Ru's view, the surge in sales is not only due to the cost-effectiveness of the product itself, but also to the fact that he provides consumers with a better service experience as much as possible, such as using SF Express to deliver goods to their doorsteps. In the past month, Zhao Ru has just added a new production workshop in Wenzhuang Village, Yandianlou Town. "As long as the demand…

Horse-faced skirt, this ancient and elegant costume, originated from the ancient Chinese court culture. Its unique feature is that the skirt is wide and resembles a horse's face, hence the name "horse-faced skirt". Recently, "horse-faced skirts are selling like crazy" has become a hot topic on the Internet. This traditional costume originated from China, after a period of silence, suddenly burst out with amazing charm. Not only did its sales soar in the domestic market, it also attracted widespread attention in the international fashion circle. Behind this phenomenon, there is not only the unique cultural value of the horse-faced skirt itself, but also a reflection of contemporary consumers’ pursuit of cultural confidence and self-improvement. During the Spring Festival of 2024, the horse-faced skirt produced in Caoxian County, Shandong Province became a "hot item" and became the "New Year's jersey", driving an upsurge in traditional cultural consumption. As of March, Caoxian County's New Year's Eve clothes mainly made of horseface Sales have exceeded 300 million yuan, and transactions on many e-commerce platforms have also grown rapidly. More than 2,500 related Hanfu companies have been registered, a year-on-year increase of 355.25%, reaching the peak growth rate in ten years. There are many…

The horse-faced skirt can be called “the first skirt in spring”. Previously, #400 college students returned to Caoxian town to sell horse-faced skirts# became a hot search topic. As one of China's major Hanfu production bases, Cao County in Heze City, Shandong Province, has ushered in a "tremendous wealth" with the popularity of horse-faced skirts this year. According to reports, starting from the year before, as of February this year, the sales of the Year of the Dragon New Year greeting clothes mainly produced in Caoxian County have exceeded 300 million yuan. A Hanfu horse-faced skirt merchant in Cao County said that offline sales increased dozens of times during the Chinese New Year, and a single online live broadcast account could also have an average daily sales of 200,000. After the Spring Festival, the popularity of horse-faced skirts has not diminished, and it has become a fashionable item for many people’s daily shopping and commuting. Picture source: Tu Chong Creative So, how did the horse-face skirt become so popular? Why is the horse-faced skirt “out of the circle” among so many styles of Hanfu? How did Caoxian County catch this "vast wealth"? The particularity of horse-faced skirt First of all,…

This weekend, in the warm spring breeze, a group of Hanfu enthusiasts walked into Huang Daopo Memorial Park, a national intangible cultural heritage base for the inheritance of cotton textile skills in Wunijing. This unique garden party, named "Cotton·Hua Chao", was held to celebrate the Flower Chao Festival. The Flower Festival is an ancient festival that has been popular since the Tang Dynasty. It is also known as the "Hundred Flowers Birthday" and "Flower Festival". In China, the dates are different in different regions. The Hua Chao Festival is sometimes on the second day of February, the twelfth day of February, or the fifteenth day of February. The Chinese nation was called "Huaxia" in ancient times. "China has great etiquette, so it is called Xia; it has the beauty of clothing and seals, so it is called Hua." Therefore, wearing traditional Hanfu to celebrate the Flower Dynasty is the best interpretation of the customs of the country of Chinese etiquette. Way. "The flowers are shining brightly towards the moon, and cotton is silver." On Huachaori, there are also special small rituals: cotton farmers worship Xianmian to pray for a good cotton harvest, and cotton farmers also use whether it will…

It is the time when spring is warm and flowers are blooming, and the popularity of Hanfu is also heating up. The "flower viewing season" has become the "Hanfu travel season". On March 23, the 6th Yuntai Mountain Hanfu Flower Festival opened. Hanfu enthusiasts wore exquisite costumes and shuttled among the sea of ​​​​flowers, taking photos on the quaint stone bridge, giving people a sense of historical "travel". "This is my first time wearing Hanfu on the street. I feel very beautiful. It's even more shocking to see so many tourists wearing Hanfu together." 31-year-old Zhang Yingying looked a little shy, wearing a red and white skirt, with her long hair gently pulled back. Decorated with step shakes, it looks classic. At 10:30, the first round of Hanfu parade officially started at the Xiaozhaigou Visitor Square in Yuntai Mountain. Along with the sound of ancient music, hundreds of Hanfu enthusiasts were either wearing plain cloth shirts, long bodies or elegant clothes. , or wearing armor and majestic... let tourists feast their eyes. "The popularity of Hanfu has stimulated the development of clothing rental, makeup, photography and other industries. We have been busy from 8 o'clock to now and have not…

Speaking of the beauty of Hanfu, I can't help but think of a poem: "The sun rises in the southeast corner and shines on my Qin family building. The Qin family has a good daughter and she names herself Luofu. Luofu likes sericulture and picks mulberry in the south corner of the city. The green silk is used as a cage. The cinnamon branches are used as cage hooks. The headband is in a bun, and the moon beads are bright in the ears. The xiangqi is the lower skirt, and the purple qi is the upper jacket. The traveler sees Luofu, and the lower shoulder is stroking his mustache. The young man sees Luofu, takes off his hat and wears a bow. Those who till the soil forget their plows, and those who hoe forget their hoes. We come back angry with each other, but we sit back and watch Luofu." Here is a description of a very beautiful and dignified young woman, with her hair in a ponytail and pearl rings in her ears. She wears a short coat made of purple damask and an embroidered light yellow silk skirt. This kind of dress is a typical "upper…

In the history of Chinese clothing, the top and lower skirt are the most basic form of Chinese clothing, and there are many styles. Among them, the skirt, shirt skirt, and coat skirt are the favorites of women. They are also the ancient suits that best reflect the feminine charm of women. . The ancient skirts, shirt skirts and coat skirts are colorful and have different styles. They not only change the unavoidable singleness of the matching of deep clothes, but also can correct the body shape and show the elegant posture and unique charm of women. They are A clothing combination that has been universally loved by women throughout the dynasties. 01 The graceful style of undershirts, shirts and coats As tops, jackets, shirts and jackets are slightly different. Generally speaking, jackets are single-layered and jackets are multi-layered or sandwiched. The jacket can be single-layer or multi-layered, but it is usually divided around the waist and divided into layers. There is a "waist gusset" next to it. This small idea makes the woman's waist line more prominent, making it look delicate and restrained, giving it a unique charm. Early undershirts were generally short, only reaching the waist, so they…

The Tang Dynasty was its heyday and was very tolerant and open. The "Weather of the Tang Dynasty" is often used to describe this era. The clothing is also correspondingly magnificent and has the characteristics of the times. It can be seen that the costumes appearing in the TV series "The Twelve Hours of Chang'an" have been carefully considered. Taoist uniforms, round-neck robes, women's and men's clothing, underskirts, etc., all restore the characteristics of Tang Dynasty clothing. Taoist uniform Taoist clothing, the clothing worn by Taoists, belongs to the Hanfu system. In "The Twelve Hours of Chang'an", Li Mi wears typical Taoist clothing. Taoist clothing can be divided into five parts: Taoist scarves, Taoist crowns, Taoist robes, shoes and socks, and accessories. Taoist priests have different grades and dress differently. Li Mi has practiced Taoism for more than ten years and has a very high rank. He does not wear a Taoist scarf but a Taoist crown. The Taoist crown worn by Li Mi belongs to the three Taoist crowns, and only high-level Taoist priests are qualified to wear it. The three crowns of Taoism are the Taiqing fishtail crown, the Yuqing lotus crown, and the Shangqing hibiscus crown. The…

When petty girls choose to wear clothes, they always think about how to look taller. Dressing is a very good knowledge. We can improve the shortcomings of the figure through some dressing skills. For petite girls, When choosing daily clothes, you will focus on the factor of height, and this is especially true when choosing Hanfu. Many little girls who like Hanfu are always afraid of buying unsuitable Hanfu. Today, let’s talk about Hanfu that is suitable for little girls. There is a style in Hanfu called the chest-length skirt, which is a high-waist style that appeared in the Sui and Tang Dynasties. For underskirts, you must know that if you want to look taller overall, try to choose clothes with a high waistline when wearing them. And chest-high underskirts make it feel like your legs are below the chest after wearing them, so you will look taller after wearing them. It also has a slimming effect, and the chest-high underskirt is very fairy-like. It is especially suitable for taking pictures. It looks great in any casual photo. The smallest clothing sizes are It will step on the hem of the skirt and it will be very inconvenient to walk.…

As a traditional costume of the Han nationality, Hanfu has attracted more and more attention with the revival of traditional culture in recent years, and it once became popular. In recent years, when we go out for outings, we can always see fairies among the green leaves. Many fairies have put on beautiful Hanfu. However, people know very little about Hanfu, and they do not understand the concept of "Hanfu" itself. They also lack understanding of the name of the structure of Hanfu, let alone the cultural connotation behind it. Although we are not familiar with the origin of Hanfu, it does not prevent us from understanding the "beauty" of Hanfu. In fact, the development of Hanfu is inseparable from the second dimension. Most of the Hanfu craze we have today is worn by young people in their teens and twenties. They are all trying to catch up with fashion and regard it as an aesthetic trend to pursue. , however, Hanfu is not a simple costume. Hanfu is naturally different from the dresses we wear now. As Hanfu has developed over thousands of years, its design, tailoring, and pattern making have been improved. We will not introduce it here.…

The glazed tiles were filled with incense, and suddenly I heard the sound of wind and became silent. Hundreds of birds chirped across the flowers, and pedestrians stopped on the Zhuqiao Bridge. Ancient Chinese poetry emphasizes an artistic conception and is not limited to telling a story. A good artistic conception can make people imagine. If these artistic conceptions are embodied, then the clouds and mountains, the glaze, the lingering flowers and birds, and the leisurely pedestrians are really a good painting. Of course, it can also be a splendid dress. How can you describe the myriad mountains, heavens and earth and all the creatures in just a few lines of poetry? It’s like you can’t imagine how you can wear flowers, birds and colored glaze on your body. Ordinary people can't do it, but embroiderers have their own gaps in their hearts, and this glazed double-breasted chest-length skirt can do it. The two lapels are plain white and decorated with embroidered flowers. The pink and yellow colors are innocent, giving it a light spring feel. In the world of flowers, the scenery is as varied as a kaleidoscope. But the most beautiful scenery in spring isAlso count the girls’…

This is a common topic in the Hanfu industry. The author has also worn traditional clothing, and is full of expectations and imagination for the future of the Hanfu movement. Today, when I saw my friend dressed in Hanfu, playing guzheng music, and being praised by the audience, I couldn't help but feel a little stirred in my heart. Some people say: The Hanfu movement is going against the current, forcibly restoring something that has long since died. It is feudalism and a retrogression of ideas. This is a point that must be acknowledged and faced squarely. Excessive publicity is a nationalist and abnormal phenomenon. There are not a few people who have such thoughts. If a person wears Hanfu and walks on the street, he will even be labeled as "grandstanding", "attracting attention", "alternative", etc. A Hanfu enthusiast said: She has been criticized by pedestrians in many places. She gave an example: "One time I was called Japanese when I was wearing an undershirt with the collar turned to the right." I feel very sad that we really know so little about traditional clothing culture that we have unconsciously "thrown" it into the arms of neighboring countries. One thing…