"Horse Face Skirt" has quietly become a new star in the fashion circle? Don't worry, today we will take a closer look at this magical item that leads the unique trend of "Spring's first skirt". Moreover, we will also reveal the secrets of this craze The driving force behind - Caoxian, an originally quiet small county, how to stand out in this fashion storm! I. The craze of horse-faced skirts First of all, let's talk about this wonderful new fashion favorite called "horse face skirt". You may have known nothing about this term before, but now, if you look at social media, you will find that it is all the rage. #马面skirt# has been on the hot search list, and a group of young people have flocked to it. People can’t help but wonder what kind of magical existence this horse-faced skirt is. What is even more surprising is that the center of this fashion trend is not in the first-tier cities, but in a small county - Cao County. Yes, Caoxian County is a well-deserved "Hanfu production base" and has ushered in "tremendous wealth" overnight. II. The importance of horse-faced skirt Okay, let’s sort out what Hanfu is and…

Spring is here, and scenic spots such as the National Botanical Garden, Summer Palace, Old Summer Palace, and Jingshan Park welcome many flower-viewing tourists. Among them, many young people wearing traditional costumes take photos beside the red wall and under the plum blossoms, which gives a sense of traveling through time and space. During the Spring Festival this year, wearing horse-faced skirts to pay New Year greetings or taking photos in scenic spots became a beautiful sight. Especially on the Spring Festival Gala stage, the stunning appearance of the four performers of the traditional Chinese pattern creation show "Nian Brocade" allowed people to see the oriental beauty of traditional costumes such as Song brocade vests, Xiangyun gauze jackets, and embroidered horse-face skirts. It has helped traditional clothing, especially horse-faced skirts, become a hot trend in Chinese style fashion this year. Tourists wearing traditional costumes play in Jingshan Park. Photographed by our reporter Chen Chen National fashion "During the Spring Festival, I wore Ming Dynasty Hanfu to participate in the 2024 Ming Tombs New Year Garden Party. There were ancient markets, stilt walking, dragon and lion dances, Ming Dynasty costume parades and other activities at the garden party. Wandering there, it…

The breath of spring is not yet strong, but horse-faced skirts have already successfully occupied the C position and become the hottest new "top trend" in the clothing industry. How popular are horse-faced skirts? Caoxian County, Shandong Province has the most say. Yes, it is Cao County, which is known as the "center of the universe". At the beginning of the Year of the Dragon, sales of New Year's greeting clothes, mainly horse-faced skirts, in Caoxian County have exceeded the 300 million yuan mark! In this small town, 400 college students who returned home to start their own businesses joined the horse-faced skirt industry. On the eve of the Spring Festival, the sales peak arrived as expected, and the daily packaging volume of some stores was as high as 2,000 pieces. The dazzling costumes, the "face" and "lining" of the horse-faced skirt From spring outings, wedding toasts, to New Year's jerseys, horse-faced skirts have swept across all kinds of important occasions, moving from the niche to the public, and successfully "flying into the homes of ordinary people." Taobao data shows that during the Double 11 period in 2023 alone, Taobao sold more than 730,000 horse-faced skirts, which could fill 105…

The horse-faced skirt originated in the Song Dynasty of my country and is also known as the horse-faced pleated skirt. It is a functional "crotch-opening skirt" designed for women in the Song Dynasty to facilitate riding donkeys. It developed into a horse-faced skirt in the Ming Dynasty. In ancient times, everyone from the mother of a country to the common people wore horse-faced skirts. It's just that the texture, decoration and color of horse-faced skirts are strictly different among different classes. Qing Dynasty women's horse-faced skirt Ming-made horse-faced skirt Dior's copycat horse-face skirt was released on July 16, 2022. Topics related to "Dior plagiarism" have also rushed to the hot search list. It is not surprising that Dior copied the horse-face dress. It is really only Chinese people who do not copy Chinese clothing. Dangbao, few people knew about the horse-face skirt before this, let alone some people thought it was a fashionable dress. Nowadays, everyone is rushing to wear it because they think it is very fashionable. Why do we think it is fashionable? Because big brands have copied our style, which affirms the value of the horse-faced skirt. We also realize how precious the horse-faced skirt is. But…

Wearing new clothes is a must-have Spring Festival ritual for Chinese people. A horse-faced skirt has suddenly become the first choice of "battle robe", which can be regarded as the top choice during the festival. According to reports, Caoxian County, Shandong Province, is one of the production and sales bases of Hanfu in my country, with sales of Hanfu exceeding 7 billion yuan a year. This year, in Caoxian County, the sales of Year of the Dragon New Year clothes, mainly horse-face skirts, have exceeded 300 million yuan. Horse-faced skirts are in short supply. What’s so attractive about them that they’re the first to emerge among traditional costumes? The integration of traditional clothing into modern life not only fully explores excellent historical and cultural resources, but also helps it gain new vitality and achieve creative transformation and innovative development. From the horse-faced skirt, we see a series of surprising changes: traditional Hanfu has become everyday, gradually reaching the public from the niche circle. In the past, more people who wore Hanfu were Hanfu lovers. Nowadays, more and more people are wearing horse-faced skirts in their daily lives. Whether it is a Chinese-style shirt or a modern-style short-sleeved shirt, there is…

The "first dress of spring" must be the horse-faced skirt. Many people wear horse-faced skirts to enjoy the beautiful spring scenery and visit historical sites. The horse-faced skirt is one of the ancient Chinese women’s skirt styles. Why is it still loved by people today? La tradicia ĉina jupo mamianqun certe estas la plej populara jupo por virinoj en tiu. Surhavante mamianqun, ili vizitas antikvajn vidindejojn kaj ĝuas la belan tempon. ĝi estas ankoraŭ ŝatata de nunaj junulinoj?&x-expires=1712745937&x-signature=fhFd6FIK2xxMlk00J%2B2fW8y9Bpk%3D "> Is "horse face" the face of a horse? Ne, ne, ne... The horse-faced skirt has nothing to do with Marco. The most widely accepted theory at present is that "horse face" is a fake "ma face" and refers to the piers used for military defense in ancient times. This kind of pier is tall and protruding, with undulating defensive walls on both sides that resemble skirt pleats. The skirts of the horse-faced skirt overlap in pairs to form a trapezoidal smooth surface, which is similar to the pier, hence the name. Mamian signifas vizaĝon de ĉevalo, sed mamianqun havas neniajn rilatojn kun ĉevalo. Mamianqun, kio havas similan trapezan formon kiel la abutmento, ricevas sian nomon mamian. interŝanĝebla military defense milita defendo…

Chen Sui, a 2023 graduate of Qilu Medical College of Shandong University, still remembers that at the graduation ceremony in June of that year, she attended the graduation ceremony wearing silk flowers on her head and a horse-faced skirt. Her bun was draped over her shoulders and she matched her bachelor's uniform, which attracted a large number of onlookers and compliments. . During the Spring Festival of the Year of the Dragon, she once again wore the "top trend" horse-faced dress. Nowadays, horse-faced skirts are everywhere whether on commuting buses, subways, or in the fashion capital of Paris, France. Shandong’s collection of Ming Dynasty costumes is one of the best in the country. Not only is it large in quantity and good in quality, it also enjoys a high reputation in the industry. The “Culture of Clothes – Ming Dynasty Costume Culture Exhibition” is a top-notch costume feast. The popularity of Ming Dynasty costumes further activated the traditional aesthetic genes in the hearts of the public and awakened the public's attention to traditional Chinese culture. Behind this are the outstanding achievements of cultural "two creations". The popularity brought by a top clothing exhibition It has been three years since the…

Recently, "new Chinese style outfits" have become popular Ming Dynasty horse-faced skirt, mix and match with other items Let you quickly grasp the "new Chinese style" OOTD Three points to introduce you to The "benchmark" of the horse-faced skirt handed down from the Ming Dynasty Blue woven four-season floral satin skirt with gold makeup To be at the forefront of Ming Dynasty fashion, you must rely on it! In the middle and late Ming Dynasty, the Confucius Mansion, a wealthy family A woman is preparing to go out for fun Worrying about what to wear When she looked into the closet I was immediately attracted by this blue woven gold satin skirt ①The dress with outstanding temperament of "Ms. Daughter of the Ming Dynasty" Let’s take a rough look at the whole thing first Pink gauze skirt waist, green silk lace lace Blue satin skirt material and gorgeous patterns Combining wealth, elegance and luxury Wear it and you will look like a perfect daughter of the Ming Dynasty ②The "Krypton Gold King" skirt with patterns all over Take a closer look at the details The skirt is decorated with various makeup patterns The upper part is woven with golden branches…

Recently, "new Chinese style outfits" have become popular Ming Dynasty horse-faced skirt, mix and match with other items Let you quickly master the "new Chinese style" Launched by CCTV News and museums across the country Cultural museum popular science product "Cultural Museum Calendar" Today, let’s take a look The "benchmark" of the horse-faced skirt handed down from the Ming Dynasty Blue woven four-season floral satin skirt with gold makeup What do the patterns on the horse-faced skirt mean? How beautiful can a horse-faced skirt be? "Super eye-catching" popular science understandingOnce What is a horse-faced skirt? It became popular more than 600 years ago It is one of the main skirt styles for women in ancient China ‍ In the Song Dynasty, the horse-faced skirt had begun to take shape △Drawing of horse-faced skirt Horse-faced skirts in the Ming Dynasty were often decorated with skirts (lán) (The bottom of the skirt and the knees are decorated with wide edges with various patterns, called "襕") The patterns are diverse and have rich meanings Animal patterns such as dragons and phoenix Symbolizing good luck and good marriage Plant patterns Peonies represent wealth and chrysanthemums represent longevity △Ming dynasty red dark satin embroidered cloud…

This Spring Festival, the horse-faced skirt, one of the standard features of Hanfu, has become a popular "New Year's shirt". In live broadcast rooms selling clothing, buyers are constantly asking if the goods are in stock; in subways, scenic spots, museums and other places, girls wearing down jackets and coats can be seen everywhere, with fluttering horse-faced skirts exposed at the feet of their clothes. At the CCTV Spring Festival Gala, the traditional Chinese pattern creation show "Nian Brocade" allowed people to see the oriental beauty of traditional clothing such as Song brocade vests, Xiangyun gauze jackets, and embroidered horse-faced skirts. Data from multiple e-commerce platforms show that since January this year, the number of searches for Hanfu has skyrocketed, and the horse-faced skirt has become one of the most popular items in the Hanfu category. As one of the production and sales bases of Hanfu in my country, Caoxian County, Shandong Province, has sold more than 300 million yuan of clothing for the Year of the Dragon this year, mainly horse-faced skirts. Why are horse-faced skirts so popular all of a sudden? Photo courtesy of Visual China The "new jersey" coming out of the museum The blue satin skirt…

During the Spring Festival of the Year of the Dragon, when walking on the street, you will find that horse-faced skirts have become popular as "New Year shirts". Netizens lamented, "Most of the New Year clothes for little girls on the street are Hanfu! Horse-faced skirts are the most popular!!" "I was walking on the street on New Year's Day and counted the number of horse-faced skirts I saw, and there were thirty or forty of them." This wave of national fashion has driven topics such as "Caoxian's horse-faced skirts sold for 300 million yuan are still in short supply" to become hot searches. When "horse" meets "dragon" can be said to be the most "trendy" joint name in the Spring Festival. Behind the beauty of clothing is the etiquette and culture. Let us explore the cultural code behind the horse-faced skirt Why do more and more people fall in love with horse-faced skirts?&x-expires=1712745999&x-signature=bfw%2Bvetq30Ghzv76IZlD%2FMM43NA%3D "> Does the horse-faced skirt have anything to do with horses? The horse-faced skirt has nothing to do with horses, and its name comes from the ancient Chinese city wall defense system. The characteristic of the horse-face skirt is the "horse-face pleats", which are named after…

Wearing new clothes on the first day of the new year and welcoming the new year happily is a traditional custom of Chinese people during the New Year. This year’s Spring Festival outfits are fashionable and are inspired by the national style. This Spring Festival, both young people from small towns returning to their hometowns and exquisite girls from first-tier cities have fallen in love with retro Chinese clothes. More and more young people are wearing Chinese-style clothes to pay New Year greetings: down jackets paired with horse-faced skirts, bubbles Cheongsam with sleeves, buttoned top and pleated skirt...the whole body is in retro style, celebrating the Year of the Dragon lively. Qiqi, a post-00s generation whose hometown is in the countryside of Hunan, is a lover of Chinese-style clothing. During the Spring Festival this year, she prepared several sets of Chinese-style clothing to go home for the New Year. "I used to just wear them when traveling or taking photos, and rarely wear them when I go home. But later I found that my family is more and more recognized for these clothes." Qiqi's parents are also from rural areas. In their opinion, Qiqi wears The horse-faced skirt is "very…

"Mo Chun, spring clothes are ready, five or six crowns, six or seven boys, bathing in Yi, dancing in the wind, chanting and returning." In the heart of Confucius' disciple Zeng Dian, the interest in life is this spring day Outing pictures. More than two thousand years later, people's enthusiasm for life remains the same as the ancients. In today's spring, putting on seasonal clothes, hanging out with friends, and going out are still the best ways for many young people to welcome the wonderful spring. In the pictures of spring outings in various places, Hanfu is particularly eye-catching: they are mostly designed based on the costumes of various ancient Chinese dynasties, showing a strong traditional charm; they have various shapes and styles, showing the splendidness of our country's traditional costume culture . More and more people are familiar with Hanfu, and more and more people are falling in love with wearing Hanfu. Why does Hanfu frequently go “out of the circle”? In the spring, reporters took questions to Hanfu enthusiasts, communicators and researchers, and explored with them the cultural stories behind the "Hanfu craze". A child wearing Hanfu plays in the Tang Furong Garden in Xi'an, Shaanxi Province. Published…

The combination of flowers and gorgeous clothes in spring is a romance engraved in the bones of the Chinese people. Recently, the 2024 "Flowers Blooming in Neijiang, Liyue and Han'an" Flower Festival held by Neijiang Hanfu Club was held in Daqian Garden, Dongxing District, Neijiang City. Many Hanfu fellows arrived at the appointment, wearing Hanfu, enjoying the Flower Festival, and enjoying the spring time . At the event, as the music played and the lights gathered on the stage, members of the Neijiang Hanfu Club and their Hanfu colleagues were dressed in splendid robes and hairpins. With the accompaniment of classical music and the detailed explanation of the host, the scene was The audience staged a scene interpretation of "Zhao Zhenji of the Ming Dynasty". During the performance, the actor who played Zhao Zhenji sat on a bamboo chair, sometimes reading a book, sometimes raising a cup to drink tea. His subtle movements showed ancient etiquette. While showing the unique charm of Hanfu, he also promoted Chinese etiquette to the audience. In addition to this program, Neijiang Hanfu Society also carefully organized and planned the "Flower Farmers Group Portrait" scenario performance, "Flower Fairy Performances" and other programs. While attracting the…

As the graduation season for graduate students approaches, photography studios are full of bookings. A reporter from Beijing Youth Daily discovered that horse-faced skirts are becoming one of the most popular clothing for graduation season shootings. On Xiaohongshu, the topic of Horse Face Skirt has been viewed 1.28 billion times, and the number of related topics and short videos on Douyin has exceeded 19.8 billion. In fact, horse-faced skirts are not only popular as dresses, but also many people choose them as daily wear. Many interviewees told Beiqing Daily reporters that in addition to the doctoral uniforms with yellow collars and red robes, many students also met to take graduation photos in traditional horse-faced skirts and Hanfu. Horse-faced skirt becomes popular at graduation ceremony It is currently the graduation season for graduate students in major universities. Mr. Wang, the person in charge of a photography studio, said that photographers are full of reservations for shooting, and many students choose to buy or rent Hanfu such as horse-faced skirts to take graduation photos. Xiao Yu, a graduate student from Northwestern Polytechnical University, told the Beiqing Daily reporter that in addition to the doctoral uniforms with yellow collars and red robes, many…

"The horse-faced skirts sold for 300 million yuan in Caoxian County are still in short supply." "The sewing machines are smoking." "Dyeing, tailoring, and ready-made garments can be completed within 5 kilometers."... From the Spring Festival to the Spring Equinox, since this year, my country's traditional clothing horse-faced skirt has continued to set off a "national trend" consumption craze due to its advantages of both classical and modern simple beauty, and being able to match the clothing needs of contemporary young people. At the same time, the development of the Hanfu industry has received close attention from the market. Focusing on the opportunities and challenges of industry development, with the joint efforts of government departments, front-line production companies, industry associations and other industry entities, we will promote the innovation of production technology in the Hanfu industry, strengthen the original design innovation and copyright protection of works, and help the branding and high-end development of the industry The ideas are getting clearer and clearer. Plastic branding is known as a "golden signboard" As cultural confidence grows stronger, “national trend” consumption becomes more popular. According to Li Jie, dean of the Fashion School of Shandong University of Arts and Crafts, the emergence…

When did horse-faced skirts become popular? Different people will give different answers. In the memory of Zhang Jun, a Hanfu enthusiast, she got into horse-faced skirts in 2019. That year, she bought many horse-faced skirts of various colors. "The shipping places are Zhengzhou, Hangzhou, Guangzhou, Shenzhen, Wuhan...all over the country." She read out the place names while looking for orders, but among the many orders for horse-faced skirts, none of them came from In Cao County, Shandong Province. On today's social media, horse-faced skirts and Caoxian are closely bound together. The latter is like the "city of horse-faced skirts", but in fact, Caoxian has only begun mass production of horse-faced skirts in recent years. Qi Yue, a Hanfu enthusiast, believes that in the Hanfu circle, horse-faced skirts have long been popular, and they were most popular about four years ago. Four years ago, entrepreneur Xu Haoming opened a Hanfu store in Caoxian County. At that time, Hanfu was still a relatively niche business, and no one cared about horse-faced skirts, and he did not make any money from it. Xu Haoming told Hedgehog Commune: "The turning point for the horse-faced skirt business occurred in 2023, and it truly became the…

Seeing that the temperature in Xi'an is rising day by day, the beauty-loving girls on the streets of Xi'an are gradually putting on spring clothes. On March 18, reporters found during street interviews that the "new Chinese" style has attracted more and more attention in this year's spring clothing trends, among which the "C-position" of horse-faced skirts has made its debut. From "national fashion" to Hanfu, from horse-faced skirts to hairpins, more and more "new Chinese styles" are injecting new vitality into cultural tourism, fashion and other industries, becoming a new force that promotes consumption and drives industrial development. How popular is the horse-faced skirt? A county town sold for 550 million yuan in two months During the Spring Festival, the topic #Caoxian sold 300 million horse-faced skirts but still in short supply# became a hot search topic. Cao County, Heze, Shandong Province, was originally a processing base for various performance costumes in my country. In recent years, it has seized the opportunity and transformed into a Hanfu production base, becoming one of the earliest areas for the industrialization of Hanfu manufacturing in China. According to media reports, in the first two months of this year alone, sales of horse-faced…

Spring has arrived and the temperature is gradually rising. This season, many beauty-loving women have chosen "new Chinese" style clothing such as horse-faced skirts as their new clothes for the spring. JD.com data shows that since the live broadcast of the Year of the Dragon Spring Festival Gala, the transaction volume of "new Chinese-style" clothing has increased by 215% year-on-year, and the transaction volume of Hanfu category has increased by 325% year-on-year. This year's "Government Work Report" proposed that cultivating domestic products should be one of the important ways to promote consumption. Now is the peak season for spring clothing. Can "New Chinese Style" continue this wave of popularity and open up a larger market? The horse-faced skirt makes its "C position" debut this spring "This spring, more and more people are wearing horse-faced skirts on the streets of Changsha." Xiao Wen, a citizen, is a Hanfu "enthusiast". She said that from last year to this year, she has 10 horse-faced skirts. "Every month You have to spend about a thousand yuan to buy Hanfu, which can be paired with sweaters, shirts, and some Han elements. You can also wear a full set of traditional jackets to match it." She…

The Spring Festival of the Year of the Dragon is approaching. Wearing Hanfu and celebrating the New Year is becoming a lifestyle favored by young people. In recent years, the Hanfu track has continued to heat up. It stood out from the "Three Bankrupt Sisters" (JK and Lolita) and embarked on a path of growing and independent development. The emergence of phenomenal hot-selling products such as the "Horse Face Skirt" has pushed the market to an unprecedented new level: Hanfu continues to be eclectic and secular, turning from a niche hobby into a daily wear for many people - a large number of original designs and national fashion brands have also emerged one after another in this process. But just over a year ago, the Hanfu market was a different story. In July 2022, the internationally renowned fashion brand Dior released a mid-length skirt priced at 29,000 yuan. Some Chinese netizens discovered that this skirt is almost exactly the same as the traditional Chinese dress "Horse Face Skirt" - the mutual absorption of different cultures is understandable, but Dior did not mention the "source of inspiration" in the product introduction, instead calling it a " The "new" fashion item using…