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The Elegant and Refined Era of Hanfu in the Song Dynasty
▲ The wind reveals colorful clothes. Photo courtesy/Chengdu Linxi Photography -Fengwujunyu- "Qingpingle" is finished Will the back wave of Hanfu come? In the chants of "Emperors and gods, make pilgrimages at all times", the first screen-dominating hit drama "Qing Ping Le" in the Gengzi Year came to an end. This song "Ode to the Holy Virtues of Qingli" is indeed the setting sun of Song Renzong, Empress Cao, and Huirou. It is also a literary paradise for talented people and beauties, and white-clothed ministers. It is also a prosperous and prosperous age for peddlers and peddlers. . ▲ Stills from the TV series "Qing Ping Le". Picture/Network Although "Qing Ping Le" has reached its final chapter, the storm brought by this butterfly has just begun. At noon on May 11, 2020, a certain merchant launched a new series of Hanfu "Spring Here" made in the Song Dynasty. It sold 450,000+ orders on that day alone, and it has reached 600,000+ in two weeks, setting a record in the history of Hanfu merchants. It announced in a high-profile manner that Hanfu "big The advent of the "Song Fengya" era. ▲ Different styles of "Fengya Song" Hanfu. Photo courtesy/Chengdu Linxi Photography Of… -
A Comprehensive Overview of the Popular Hanfu Trends in Luoyang
△Picture source: Luoyang Cultural Tourism Charity Gallery, photographed by Zhang Ran # Always come to Luoyang to wear Hanfu Since this year, Luoyang Hanfu has become popular and has become one of the most popular "Hanfu check-in cities" in the country. It is unforgettable that the flower viewing launch ceremony invited guests and friends from all over the world with a "hand-crossing ceremony" for thousands of people, the special online promotion program "Run to Luoyang for Love in April" swept the entire network, and the "Peony Fantasy City Night" party performed an audio-visual feast. "Hanfu fever" swept the streets and alleys, and the city's script killings set off a "travel" trend... Luoyang firmly grasped the "traffic code", continued to enrich the business formats, and used a series of new trends, new gameplay, and new scenes to turn "traffic" Change "reserve quantity" to make cities more outstanding in the industry. ✨ There are many types of Hanfu, each with its own characteristics Today Luoluo takes everyone Learn about Hanfu matching! Remember to collect it~ △Picture source: Luoyang City in Sui and Tang Dynasties 01 Curved and straight trains The emergence of curved trains may be related to the fact that the… -
Why Are Hanfu Horse-Face Skirts from Cao County So Popular
In recent times, horse-faced skirts have become particularly popular and have become the focus of everyone's attention. At the same time, more people will focus on Cao County again. It is not difficult to find that whether it is "Cao County 666", New Year's greetings clothes, or horse-faced skirts, Caoxian County has been receiving widespread attention over the years. So, after the popularity of horse-faced skirts during the Spring Festival, how did Caoxian County seize the wave of horse-faced skirts and continuously innovate to keep its popularity and enter the homes of ordinary people with a high cost-effective advantage? The main reason why horse-faced skirt fabrics are in short supply "The batch of horse-faced skirts currently being produced are made with colorful craftsmanship. They look silver when viewed up close and green when viewed from a distance. They are even more colorful under the sun. The main selling point is that they change color. Although workers have been working overtime recently, The finished horse-faced skirts are still not enough to sell." Yesterday, in the production workshop of the Tang Dynasty Hanfu production base, store manager Jiang Lefang introduced to reporters the current hot sales of horse-faced skirts. Behind him was… -
Designers Turn Their Passion for Hanfu Horse-Face Skirts into Careers
During the Tomb Sweeping Day holiday, whether enjoying the beauty of nature among the green mountains and rivers, or experiencing the charm of humanity in the historical museums, many people will wear traditional Chinese clothes and take photos to check in. Among them, the horse-faced skirt can be said to be the most eye-catching scenery. Some people fall in love with it because of its appearance, some people understand it because of their love, and some people regard designing it as their career and dream. From a niche hobby to a popular aesthetic With profound cultural heritage, beauty and fashion, horse-faced skirts have gradually moved from niche hobbies to popular aesthetics, which has made many designers and producers of horse-faced skirts feel unprecedented joy. Liu Wenyue, a "post-00s" girl from Zhejiang, is one of them. Hanfu designer Liu Wenyue: When we were first making horse-faced skirts, there were not many big factories in Haining that were willing to make horse-faced skirt fabrics. They felt that the market was too small. As a result, it was completely eliminated after a few months. It's the opposite direction. Hanfu designer Liu Wenyue: In the past, one picture and one style could be released… -
The Reasons Behind the Phenomenal Sales of 300 Million Hanfu Horse-Face Skirts
It is the "shirt" worn by celebrities in street photography and shows. It is a hot search as soon as it is worn, and it has become a topic and popularity. It is the most beautiful scenery in spring. The elderly, Gu Liang and children all wear their own horse-faced skirts. It collides with spring; it is also popular on social platforms. Fashion and travel bloggers take horse-faced skirts to check-in all over the world, reproducing the elegance and charm of oriental Chinese clothing; and, wearing horse-faced skirts to check-in and take photos People can see it everywhere, which also proves the popularity of horse-faced skirts from another direction. Picture source Xiaohongshu From being a niche to being popular now, why is the new Chinese style represented by the horse-faced skirt so popular? Today, let’s talk. 01. How popular is the new top horse-faced skirt? Whether a phenomenon or a behavior is really popular can be easily judged from the data on major social media. How popular is the horse-faced skirt, which is said to be the new top trend, on major social media? On Weibo, there are nearly 30 hot search topics about horse-faced skirts, among which #马面skirts are… -
The Reverse Success of Hanfu Horse-Face Skirts
During this year’s Spring Festival, social media platforms were dominated by photos of tourists wearing horse-faced skirts. The Forbidden City and Temple of Heaven in Beijing, Yingtianmen in Luoyang and Riverside Garden during the Qingming Festival in Kaifeng, the compatibility between the horse-faced skirt and the red-walled antique style is exciting, and makes people marvel at the beauty of Chinese clothing. During the Spring Festival of the Year of the Dragon, horse-faced skirts have unexpectedly but unexpectedly become a hit item. Many consumers have purchased horse-faced skirts as their New Year’s “shirts,” and even more people have chosen horse-faced skirts as their first Hanfu item. Face skirt. Big data shows that during the "Double Eleven" period in 2023, Taobao sold more than 730,000 horse-faced skirts. Horse-faced skirts have become the most popular item in the Hanfu category. The reporter searched on various e-commerce platforms and found that the sales of some hot-selling styles of horse-faced skirts exceeded one million yuan. According to reports, in Cao County alone, the sales of Year of the Dragon New Year greeting clothes, mainly horse-face skirts, in 2023 have exceeded 300 million yuan. Reverse achievement of Hanfu track From the perspective of historical evolution, the… -
The Hanfu Horse-Face Skirts Need to Win in the Long Run
Since last year, the popularity of horse-faced skirts has driven the trend of national fashion consumption. On a certain social platform, there are more than 1 million notes related to horse-faced skirts and more than 560,000 related products. On short video platforms, multiple horse-faced skirt-related topics have been viewed more than 100 million times. Behind the popularity of horse-faced skirts, the scale of China's Hanfu market continues to expand. The report shows that China's Hanfu market size will reach 14.47 billion yuan in 2023, and it is predicted that it is expected to reach about 24 billion yuan in 2027. Driven by this trend, many well-known brands have launched national fashion products that combine elements of traditional Chinese culture, covering clothing, shoes, accessories, beauty, home furnishings, digital and many other fields. The explosion of national fashion products is the result of the creative transformation and innovative development of China's excellent traditional culture. It illustrates the charm of traditional Chinese aesthetics that transcends time and space. This popular trend also highlights the self-confidence, self-improvement and high-spirited spiritual outlook of contemporary young people. . Integrity and innovation have given new vitality to China's excellent traditional culture. For example, the horse-faced skirt fully… -
Sprinting for the May Day Holiday with Hanfu Horse-Face Skirts
March 8, China International Textile Yarn (Spring and Summer) Exhibition, horse skirt clothing fabrics. Picture/IC “The color of this horse-faced skirt is a very noble purple-black color, with patterns such as flowers, birds, and jade trees embroidered on it. The style is a classic five-meter hem with six pairs of pleats, and the design that is tight at the top and wide at the bottom makes it more elegant and elegant. I like it. Sisters can place orders directly." At 11 o'clock in the night, in a Hanfu live broadcast room in Hangzhou, Zhejiang, the female anchor was holding a horse-faced skirt and introducing it enthusiastically to the camera. A few minutes later, the horse-faced skirt, with 3,000 pieces in stock, was sold out. When it comes to the first popular clothing item for everyone in 2024, the horse-faced skirt is well deserved. During the Spring Festival, young people wearing hairpins and horse-faced skirts emerge one after another in Chinese-style gardens such as West Lake in Hangzhou, the Forbidden City in Beijing, and Xi'an City Wall, or under red walls and golden tiles, and even as far away as France and Australia on the other side of the ocean. The… -
When designers encounter the horse-face skirt of Hanfu
During the Tomb Sweeping Day holiday, whether enjoying the beauty of nature among the green mountains and rivers, or experiencing the charm of humanity in the historical museums, many people will wear traditional Chinese clothes and take photos to check in. Among them, the horse-faced skirt can be said to be the most eye-catching scenery. Some people fall in love with it because of its appearance, some people understand it because of their love, and some people regard designing it as their career and dream. From niche hobby to popular aesthetics With profound cultural heritage, beauty and fashion, horse-faced skirts have gradually moved from niche hobbies to popular aesthetics, which has made many designers and producers of horse-faced skirts feel unprecedented joy. Liu Wenyue, a "post-00s" girl from Zhejiang, is one of them. Hanfu designer Liu Wenyue: When we were first making horse-faced skirts, there were not many big factories in Haining that were willing to make horse-faced skirt fabrics. They felt that the market was too small. As a result, it was completely eliminated after a few months. It's the opposite direction. Hanfu designer Liu Wenyue: In the past, one picture and one style could be released in a… -
Why did the Chinese Hanfu horse-face skirt become popular on TEMU
Patterns woven and embroidered with gold and silver threads are embellished on the skirt material, and the hem of the skirt sways gently with the steps, like a flowing ink painting. Amidst the huge crowds, girls wearing horse-faced skirts walked in the Louvre Museum. Overseas people watched frequently. The elegant European-style architecture and the bright and elegant horse-faced skirts complemented each other, filling the aura. During the Spring Festival, horse-faced skirts have become one of the hottest items at home and abroad. In major social media, tags such as “bringing oriental aesthetics abroad”, “giving foreigners some shock”, and “challenge to wear horse-faced skirts abroad” have appeared, and horse-faced skirts have become a hot trend. "Traffic password". 01 Sales surge! Tens of thousands of items were sold on TEMU Ten years ago, wearing ancient costumes and taking to the streets might have attracted the attention of passers-by. Ten years later, seeing someone wearing a horse-faced skirt every ten steps has become indifferent. During the Spring Festival of 2024, many beautiful scenes of people wearing pleated half-length skirts appeared in major popular scenic spots and historical sites. Hanfu, represented by horse-faced skirts, has become a hot trend in Chinese style wear. Horse-faced… -
The Hanfu horse-face skirt stole the show at China's International Fashion Week
In this era of ever-changing fashion, China International Fashion Week has always attracted global attention with its unique charm. As an important platform to showcase the innovative achievements of China's fashion industry, each fashion week brings together the wonderful presentations of many domestic and foreign designers and fashionistas. At this year's Fashion Week, the stunning appearance of an elegant goddess captivated many audiences - she is the famous actress Zhao Yazhi. She stunned everyone with her horse-faced skirt, which perfectly interpreted the unique charm of Chinese style, allowing people to once again appreciate the wonderful way that Chinese beauty and Chinese style complement each other. Zhao Yazhi, the goddess who once left countless classic roles on the screen, is now over sixty years old, but her style is still as good as before. On the stage of Fashion Week, she wore a beautifully designed horse-faced skirt, the skirt swaying gently with her steps, like a blooming lotus dancing. The horse-faced skirt has a unique style and smooth lines, which not only shows the elegance and dignity of Chinese clothing, but also incorporates modern fashion elements, making it eye-catching. As a type of traditional Chinese clothing, the horse-faced skirt has a… -
The popularity of the Chinese Hanfu horse-face skirt is unparalleled
Spring has arrived and the temperature is gradually rising. This season, many beauty-loving women have chosen "new Chinese" style clothing such as horse-faced skirts as their new clothes for the spring. JD.com data shows that since the live broadcast of the Year of the Dragon Spring Festival Gala, the transaction volume of "new Chinese-style" clothing has increased by 215% year-on-year, and the transaction volume of Hanfu category has increased by 325% year-on-year. This year's "Government Work Report" proposed that cultivating domestic products should be one of the important ways to promote consumption. Now is the peak season for spring clothing. Can "New Chinese Style" continue this wave of popularity and open up a larger market?&x-expires=1713057723&x-signature=YioRRQ0PnywfwNuhN4bmcnEwklY%3D "> Cartography/He Zhaoxia National trend "top trend" empowers new consumption With blue bricks, gray tiles and granite paths, on Duzheng Street, which is rich in history and culture, there is the Xinghanting Hanfu Experience Center, where the horse-faced skirt is the most popular item at the moment. "Wearing a horse-faced skirt and walking through the ancient alleys, it seems that you can better feel the charm of the ancient city under the Tianxin Pavilion city wall and the tranquil atmosphere of the city." said Guo… -
Scholars decode why the Hanfu horse-face skirt shines
Chinese traditional culture has a long history, is extensive and profound. Excellent traditional culture can inject new creativity and inspiration into the clothing and fashion industry, and integrate more excellent traditional clothing culture into clothing design. This not only enhances the cultural value of the product, but also satisfies consumers’ needs for uniqueness and differentiation. At the moment, the Caoxian horse-faced skirt, which is popular all over the Internet, is the best example of designers integrating traditional Chinese "oriental aesthetics" into modern elements and aesthetic needs, thus giving new vitality to traditional Chinese clothing. On March 19, all-media reporters from Peony Evening News interviewed Hanfu enthusiasts and relevant scholars and listened to their talk about the fashionable charm of horse-faced skirts. Behind the "fire" of traditional clothing It is national self-confidence and cultural self-confidence Oriental beauty emphasizes harmony, balance and artistic conception, focusing on the harmony and unity of clothing, nature and the human body. The patterns, colors, lines and other elements in traditional clothing contain profound cultural connotations and artistic values. With the changes of the times, traditional costumes have gradually faded out of people's daily lives, being shelved or used only as decoration for specific occasions. Until November… -
The Booming Market After the Rise of Hanfu Horse-Face Skirts
In 2024, the girls' "Spring Festival jersey" will have an additional keyword - horse-faced skirt. The "2024 Douyin E-commerce Women's Consumption Trend Data Report" shows that in the past year, women's orders for new Chinese clothing on the Douyin platform increased by 195% year-on-year, and orders for horse-faced skirts increased by 841% year-on-year; during Double 11 in 2023, 730,000 horse-faced skirts were sold on Taobao alone, and in December it was selected as one of Taobao's top ten products in 2023. On Xiaohongshu, the keyword "#马面skirt" received 1.28 billion views. Horse-faced skirts have become popular from the Spring Festival to early spring, and have become a favorite item for young women throughout the year. Also suddenly popular is the live broadcast room. From February this year to the present, Bilibili, a platform with a large number of young users, has suddenly appeared several live broadcast rooms selling skirts, with titles often containing keywords such as low price of 9.9 yuan. The shape of horse-faced skirts is fixed, and the pattern design can best show the style of a store. However, plagiarism and imitation have led to the frequent occurrence of low-quality knockoffs of Hanfu. The dispute between "Shan Zheng" and… -
The Hanfu Horse-Face Skirt Welcomes Prosperity and Fortune
“The color of this horse-faced skirt is a very noble purple-black color, with patterns such as flowers, birds, and jade trees embroidered on it. The style is a classic five-meter hem with six pairs of pleats, and the design that is tight at the top and wide at the bottom makes it more elegant and elegant. I like it. Sisters can place orders directly." At 11 o'clock in the night, in a Hanfu live broadcast room in Hangzhou, Zhejiang, the female anchor was holding a horse-faced skirt and introducing it enthusiastically to the camera. A few minutes later, the horse-faced skirt, with 3,000 pieces in stock, was sold out. When it comes to the first popular clothing item for everyone in 2024, the horse-faced skirt is well deserved. During the Spring Festival, young people wearing hairpins and horse-faced skirts emerge one after another in Chinese-style gardens such as West Lake in Hangzhou, the Forbidden City in Beijing, and Xi'an City Wall, or under red walls and golden tiles, and even as far away as France and Australia on the other side of the ocean. The dignified and grand national style all reflects the beauty of Chinese clothing. The enthusiasm of… -
The Popular Chinese Hanfu Horse-Face Skirts Flying off the Shelves
According to industry insiders, the popularity of horse-faced skirts came from an accident. Dior once released a mid-length skirt. The overlapping front and back pieces of this skirt were called a fashion that "adopts the iconic Dior silhouette" The single product sparked heated discussions among netizens, who found that the skirt was almost identical to the traditional Chinese dress "horse-faced skirt." As a result, many celebrities and bloggers consciously wore horse-faced skirts to attend various public occasions. Promote Horse Face Dress on social media. Therefore, the horse-faced skirt has also become the traffic key of many social media. The order volume of horse-faced skirts surged by 841% year-on-year. According to the "2024 E-commerce Women's Consumption Trend Data Report" released on March 6, the data shows that in the past year, the order volume of new Chinese-style clothing consumed by female users on e-commerce platforms has increased year-on-year. 195%, among which the order volume of horse-faced skirts increased by 841% year-on-year, and the order volume of Hanfu, Song brocade jackets, and Xiangyunsha clothing also increased at a considerable rate, with year-on-year growth of 336%, 225%, and 112% respectively. More and more people are discovering that horse-face skirts can be worn daily… -
The Dior Incident of Chinese Hanfu Horse-Face Skirts
I believe everyone has heard of the Dior incident. After this incident, more people began to understand Hanfu, especially the "horse-faced skirt" as a traditional Chinese costume. It became an immediate hit and became popular all over the world, making more people feel it. The charm of Chinese traditional culture. Horse-faced skirt is a type of Hanfu. It is named after its unique design. Its simple and elegant lines and A-shaped high-waist design are favored by many people. Moreover, the horse-faced skirt is very tolerant to body shapes and can be easily controlled regardless of whether you are tall, short, fat or thin. After putting on a horse-faced skirt, your noble and elegant temperament can be well displayed in an instant. Many female stars choose to appear in horse-faced skirts, such as Shuchang, Nursery Rhymes, Liu Yan, Yang Mi, etc. As you can see from the picture, although they wear horse-faced skirts of different colors, everyone looks gentle, elegant, dignified and majestic. It shows the temperament of oriental beauty very well. After seeing this, I believe everyone wants to wear a horse-faced skirt for an outing. Next, the editor will share with you the latest wearing guide for horse-faced skirts.… -
The Trendiest Hanfu Horse-Face Skirts of the Dragon Year
The dragon is our fashion symbol that has never faded. These spiritual symbols that are integrated into the flesh and blood of Chinese people are also the source of the beauty of our cultural confidence. The horse-faced skirt, developed from the spiral skirt of the Song Dynasty, embodies a unique oriental charm. When the horse-faced skirt meets the Year of the Dragon, it is the most "trendy" collaboration in this Spring Festival. During the Spring Festival, buying new clothes to bid farewell to the old and welcome the new is a ritual for many people. This Year of the Dragon ritual has a new trend, and various horse-faced skirts have become the "New Year's shirt" for many young people. In the Spring Festival "flower markets" on the streets of Guangdong, Fujian and other places, horse-faced skirts and colorful flowers complement each other, becoming a beautiful scenery during the Spring Festival. Jiang Lai, a child from Guangzhou: Wearing such beautiful clothes on such a good festival makes me feel very good. Xiamen citizen Lai Xiuyun: The suit I am wearing today has some dragon elements, which just fits the theme of this year’s Year of the Dragon. I feel it is… -
Wearing Hanfu in Shanghai grants free admission to the park
April 4 is the first day of the Qingming Festival, and the second Shanghai Bay Area Peony Festival opens in Jinshan District on that day. This year's Peony Festival is themed "National Beauty and Youthful Pastoral Gallery". The Peony Garden in Shanghai Bay Area has set up seven exquisite viewing areas, including Black and Rich, Majestic Mountains and Rivers, Snow White, Flying Swallows in the Sky, and Centennial Peonies. Single petals, golden rings, etc. Peonies of various flower types, such as Peonies, Thousand-Layer Pavilion, Hydrangea, etc. provide a visual feast for visitors who come to enjoy the flowers. The second Shanghai Bay Peony Festival opened at the Shanghai Bay Peony Garden in Jinshan District. The pictures in this article are all provided by Jinshan District At present, some of the early varieties of peonies in the garden are in full bloom or half-blooming, and the mid- to late-stage peonies are also in bud. It is expected that they will reach their peak flowering period in mid-April, when tens of thousands of peonies of different shapes and bright colors will bloom. and peony will be in full bloom at the same time. "Blossoming Flowers", "A Thread of Immortality", "Dancing Among Flowers"...… -
Why is the Hanfu horse-face skirt gaining attention and shining brightly again
Chinese traditional culture has a long history, is extensive and profound. Excellent traditional culture can inject new creativity and inspiration into the clothing and fashion industry, and integrate more excellent traditional clothing culture into clothing design. This not only enhances the cultural value of the product, but also satisfies consumers’ needs for uniqueness and differentiation. At the moment, the Caoxian horse-faced skirt, which is popular all over the Internet, is the best example of designers integrating traditional Chinese "oriental aesthetics" into modern elements and aesthetic needs, thus giving new vitality to traditional Chinese clothing. On March 19, Heze Newspaper’s all-media reporters interviewed Hanfu enthusiasts and relevant scholars and listened to their stories about the fashionable charm of horse-faced skirts. Behind the “popularity” of traditional clothing is national self-confidence and cultural self-confidence Oriental beauty emphasizes harmony, balance and artistic conception, focusing on the harmony and unity of clothing, nature and the human body. The patterns, colors, lines and other elements in traditional clothing contain profound cultural connotations and artistic values. With the changes of the times, traditional costumes have gradually faded out of people's daily lives, being shelved or used only as decoration for specific occasions. Until November 22, 2003, a…