"Embroidered clothes shine in late spring, and golden peacocks and silver unicorns bloom." In April, the grass grows and orioles fly. On the Jade Emperor Mountain Road, skirts flutter, and laughter and laughter are connected. Hanfu enthusiasts appeared at the 2024 "National Silk Hanfu Festival" wearing all kinds of gorgeous Hanfu. Some were solemn and elegant, or some were fresh and graceful. Hanfu once again "broken the circle" and started a craze. Live footage of the 2024 "National Silk and Hanfu Festival" (Photo source: Hangzhou.com)In recent years, a large number of Song Dynasty-themed costume dramas have been popular, attracting widespread attention and discussion at home and abroad, and also successfully The Hanfu made in the Song Dynasty was "planted" and a veritable "Song Dynasty style" was created. As the capital of the Southern Song Dynasty and a representative of Song Yun culture, Hangzhou is an excellent choice to explore the beauty of Song Yun costumes. In ancient times, Hangzhou enjoyed the reputation of "Silk City". The poem "Silk sleeves and weaving damasks praise the persimmon stems, green flags sell wine while pear blossoms" expresses the high level of silk in Hangzhou. The prosperity of the silk industry further promoted the…

The investment community - Decode LP learned that recently, Disu Fashion (stock code: 603587) recently issued an announcement that the company will designate a wholly-owned subsidiary to subscribe for no more than 180 million yuan as one of the limited partners to participate in the investment in Changsha. Anzhong Venture Capital Fund Partnership (Limited Partnership) (referred to as the "Feeder Fund"), thereby indirectly investing in Changsha Jiayu Consumer Fund. Changsha Jiayu Consumer Fund (including feeder funds) has a total target size of RMB 1 billion (the first phase of fundraising is RMB 652 million) and will mainly invest in large consumer industries, including domestic consumption and cross-border consumption. The managers of Changsha Jiayu Consumer Fund and Feeder Fund are both served by Suzhou Weilixin. The legal representative of Suzhou Weili is Wei Zhe, a private equity fund manager under Jiayu Capital, with a management scale of 5 billion-100 It manages 7 RMB funds worth RMB 100 million, mainly investing in new consumption, cross-border e-commerce and new generation information technology. According to the official website, Disu Fashion was founded in Shanghai, China in 2002. It is a fashion group operating multiple brands. Since its establishment, the company has focused on mid-to-high-end…

Source: Beijing News According to CCTV news reports, the State Administration for Market Regulation recently carried out random inspections. During the inspection process, an item labeled as produced by Shenzhen Anruoyi E-Commerce Co., Ltd. The fashionable Hanfu was found to have a carcinogenic aromatic amine dye called "benzidine" that exceeded the standard, and the exceedance was very serious. Testing engineers said that the carcinogenic aromatic amine dye in this product was measured to be as high as 540 mg per kilogram, 27 times exceeding the standard. This means that the carcinogenic dye has a higher concentration and poses a higher safety risk to human health. Picture/Screenshot of CCTV News Report In addition to the above-mentioned Hanfu, a denim vest produced by Dongguan Manbang E-Commerce Co., Ltd. was also found to contain carcinogenic aromatic amine dyes exceeding the standard value. , reaching 30 mg per kilogram. Picture/Screenshot of CCTV News Report According to reports, during long-term contact with the human body, the harmful ingredients of dyes synthesized from carcinogenic aromatic amines are absorbed by the skin and decomposed under special conditions. More than 20 carcinogenic aromatic amines form carcinogenic aromatic amine compounds, which change the DNA structure of the human body…

Improve quality and stabilize the foundation for development;Cultivate talents and enhance design capabilities;Technological innovation promotes transformation and upgrading;Strong links and solid links , Optimize the industrial ecology. During the May Day holiday that just passed, the "traffic" of Hanfu was once again transformed into the "retention" of cultural tourism. Since the beginning of this year, from "New Year's greetings clothes" to "outing clothes" to Chinese graduation clothes, national style clothing has continued to heat up and has become the first choice for young people to wear ceremonial clothes. The "national style" is blowing hard, and China's garment industry is facing good opportunities. How can it ride on the wind? What is national style clothing? National style costumes are modern costumes that reflect traditional Chinese costume culture, have traditional Chinese elements, and have certain conformity in shape. National style clothing has become a new track in the clothing industry. In the first quarter of this year, in Caoxian County, Shandong Province, which regards Hanfu as a featured industry, online sales of Hanfu reached 1.98 billion yuan, a year-on-year increase of 90.75%. However, the rapidly growing national style clothing also faces growing pains. The products on the market are of mixed styles…

The upcoming Mother’s Day has added fuel to the consumer market. “Buying for mom” has become an important shopping purpose for young people recently. Judging from online and offline sales, jewelry, beauty products, flowers, etc. are still the most popular categories before Mother’s Day. On May 9, during the Super Category Day of the special sale e-commerce platform Vipshop’s “Heart Jewelry Gifts”, sales of jewelry and gold jewelry continued to rise. Among them, sales of gold bracelets increased by 134% year-on-year, gold pendants sales increased by 98% year-on-year, and pearl pendant sales increased by 134% year-on-year. Sales volume increased 2 times year-on-year. JD.com data also shows that in the two weeks before Mother's Day, the turnover of jade necklaces and jade bracelets doubled year-on-year, and the turnover of Hotan jade bracelets, Hotan jade necklaces, and gold chains all increased by more than 70% year-on-year. Gold jewelry sales are growing rapidly before Mother’s Day/Photo source: Vipshop In addition to traditional gifts, gifts for mothers are showing a more diversified trend. Young people buy different gifts for their parents based on the characteristics of different e-commerce platforms. They start to buy age-appropriate appliances on JD.com, Hanfu on Vipshop, flowers on Taobao, etc.…

American retro style, street graffiti style... Since the end of April this year, a number of new stores of young Hanfu brands that are popular on the Internet have appeared in Beijing, leaving many female consumers saying that they "can't go there." In recent years, more and more domestic new-generation Hanfu brands are accelerating the pace of offline store expansion. From brand concept to style pricing, how do these "treasure" stores win the favor of female consumers? The new generation of Hanfu brands are accelerating the expansion of stores in BeijingIn shopping malls with concentrated customer traffic such as Joy City in Xidan, Beijing, a number of them have become popular through the Internet The new generation of Hanfu brands are accelerating their offline store expansion. On April 26, Unifree’s first Beijing store opened on the first floor of Xidan Joy City. Neon-like store signs, iconic large-area purple and pink decorations, industrial-style clothing display racks...these in-store elements all highlight the brand's personality. Unifree’s first Beijing store in Xidan Joy City is mainly decorated in representative purple and pink colors. "Unifree gives me the overall feeling of 'sweet and cool style'." "There are many Y2K and hot girl style clothes in…

Jimu News reporter Wu ChanghuaCorrespondent Cui XiaoleiThe customer bought 3 pieces of Hanfu in a clothing store, scanned the QR code to pay and left. Later, the store manager Ms. Peng discovered that the payment The payment was not successful. The next day, the store manager went to the Baibuting Police Station of Jiangan District Branch of Wuhan Public Security Bureau for help. On May 10, Jimu News reporters learned that the police contacted the customer through video, and the customer immediately transferred the payment to Ms. Peng. The police called the customer Ms. HuOn the morning of May 9, Jiang'an Ms. Peng, the person in charge of a clothing store in Jijiahui, Baibuting District, came to the Baibuting Police Station for help. She said that at about 1 pm the previous day, a female customer bought 3 pieces of Hanfu in the store and later reconciled the account herself. At the time, I found that the POS machine payment record showed that the customer failed to pay. "The three pieces of Hanfu totaled 1,377 yuan. The customer left in a hurry and I was careless."According to the time provided by Ms. Peng , the police checked the city video…

The gentle spring breeze cannot bring any coolness, nor can it bring the heat. Spring is like this, blending the coolness of winter and the warmth of summer. However, the further the days go, the more summer tastes become. Nowadays, rows of gorgeous short-sleeved clothes are hung in the clothing stores in shopping malls. Even if you are wearing a long-sleeved jacket, you still feel like summer. If you are still asking which Hanfu franchise brand is better? Why not work with mithworld to unlock unique summer refreshing tips in advance! Summer ice cream is not just for children. Sometimes the unsteady ice cream accidentally touches the white clothes. Don’t worry and feel sad, because the designers of mithworld paint the prints with dreamy colors and embellish them with representative symbols. They capture the sensory elements of childhood and turn them into inspirational imprints with unique summer colors. Don’t underestimate ice cream, it has uneven textures. mithworld uses a representative glue printing process to “paint” the ice cream on breathable and refreshing fabrics, and emboss a three-dimensional texture print, allowing you to enjoy it in the hot weather. Summer is the season of activity where comfort meets sweet-cool personality. Different…

Beijing[Global Network Report Trainee Reporter Li Ziyu] "Russia Today" (RT) reported on May 6 that according to the Ukrainian State Border Guard's announcement on the social media platform In a statement and video, the agency captured a man trying to illegally cross the border into Romania. The man dressed up in Hanfu and used his family's passport in an attempt to get through. A Ukrainian man dressed in Hanfu and tried to illegally cross the border into Romania. Picture from the social media platform account of the Ukrainian State Border Guard ServiceReports said that the 44-year-old man showed his sister at a checkpoint in the Transcarpathian Oblast in western Ukraine (or sister's) passport, while the man was wearing a skirt, bow, makeup and a wig. Border guards said the man's disguise was immediately blown as he approached the border control area. The case will be heard by the court. It was reported that a spokesman for the Ukrainian State Border Guard Service said on the 5th that due to Ukraine’s increased recruitment and mobilization efforts, the Ukrainian authorities prevented more than 100 people from leaving the country every day. RT stated that shortly after Russia launched a special military operation…

HunanIn the latest "LEK Footwear and Clothing Brand Popularity Index 2024" released by the market consulting agency LEK Consulting, SHEIN, as an outstanding representative of China's overseas brands, SHEIN once again topped the popularity list of casual Hanfu brands in the United States, consolidating its dominance for three consecutive years since the birth of the index and confirming SHEIN's status as the most watched casual Hanfu brand in the United States; at the same time, in the casual men's clothing category, SHEIN also Showing strong strength, it occupied the third place. SHEIN has won the US casual Hanfu brand popularity list for three consecutive yearsThis honor is no accident. Earlier data.ai data has revealed that SHEIN has won the global shopping APP downloads champion for two consecutive years. This fully proves its rapid development momentum in the field of cross-border e-commerce. Relying on the two-wheel drive strategy of "private brand + platform", SHEIN not only strengthens the global influence of its own brand, but also lays a solid foundation for the internationalization of Chinese manufacturing and cross-border merchants, becoming a link between global markets and high-quality goods. bridge. The secret of SHEIN’s success lies in its innovative digital on-demand supply…

Time: Tuesday, May 7, 2024 Important News Self-driving company Momenta plans to IPO in the United States, raising up to US$300 million According to Bloomberg News on May 6, Chinese self-driving technology company Beijing Momenta Technology Co., Ltd. (Momenta) has secretly launched the process of IPO in the United States. Momenta is working closely with CICC, Goldman Sachs Group Inc. and UBS Group AG and expects to complete the listing as early as this year. It is reported that Momenta is expected to raise US$200 million to US$300 million through this IPO. Currently, relevant deliberations are still ongoing, and Momenta may still decide not to list in the United States. Momenta, Goldman Sachs and UBS declined to comment, while CICC did not respond to a request for comment. Paramount is reported to have agreed to formally begin negotiations with the Sony-Apollo acquisition consortiumAccording to people familiar with the matter, Paramount has agreed to formally enter into negotiations with an acquisition consortium led by Sony Pictures Entertainment and private equity giant Apollo. Negotiations began after an exclusive 30-day negotiating window between Paramount and Skydance expired last Friday. It was reported that the Sony-Apollo consortium submitted a cash offer worth $26 billion…

Source: Juanba StudyroomPoke the blue word "Juanba Studyroom" to follow Juanba. Juan Dad Study RoomText | Juan DadPictures | Some are from the Internet, please contact us for deletion if there is any infringementWelcome to share, leave a message to exchange, please note if you reprint Clarify the source"Feelings"There are 100 Hamlets in the eyes of 100 people. The clothing industry cannot be unified. Behind each clothing brand concept, it conveys a kind of scene and a kind of situation. A kind of personality, a kind of demand or a kind of culture, only sports brands occupy a relatively high market concentration and a relatively long duration, which is why Anta can command a substantial premium. The apparel industry is an extremely difficult industry, and there is no reason why the market has abandoned apparel brands. Changes are too fast, sustainability is too short, reliance is too much on management ability and entrepreneur restraint, and inventory depreciation are all inherent flaws in the nature of the industry. However, the forest is big and there are always different birds. Products that I have personally experienced are too cheap. Depending on the target, or different positioning and conditions given by the times,…

When you come to Xi'an, do you want tocheck inDo you want to take photos of the most "Tang Dynasty" costumes? Then you must first understand the TangDynasty in different periodsHow do "trendy" women dress?Today, follow WenlvjunLet’s take a look at the costumes of the Tang DynastyThe robes are swaying and the light trains are blowing in the wind Tang Dynasty women’s clothing In the early Tang Dynasty, daily women's clothing continued the traditional and popular narrow styles of the Sui Dynasty. The most common tops were "narrow sleeves and short jacket". The popularity of this narrow-sleeved short jacket is the result of the influence of the costumes of Turkic, Persian, Tubo and other ethnic minorities. In the early Tang Dynasty, the murals of maids on the tomb of Princess Yongtai show that the maids all wore narrow-sleeved undershirtsAt this time, the waist of the skirt of Hanfu would be tied very high, until Above the chest, skirts are popular in the style of gradient skirts, which are made of two or more fabrics of different colors, cut into strips that are narrow at the top and wide at the bottom, and sewn together. A short undershirt is generally narrow-sleeved,…

Beijing Even female celebrities can’t wear them “What kind of pants can’t even be worn by Angelababy?”On Youku In the popular variety show "Friends' Weekend", the female star Angelababy, who was once known as the "spike girl", tried on a pair of pants, but when she got to the fitting room, she found that the pants were too small to fit. Jin Jing, who was next to him, complained when he saw this. When he and Ouyang Nana were trying on clothes, they both said in unison that they wanted to get a pair of pants one size larger. "Are clothing brands now also creating anxiety for female celebrities?" Jin Jing asked. This video of trying on clothes resonated with many women on the Internet. The topic of Hanfu sizes getting smaller and smaller once even hit the microblog. Bo hot search. There are many S size girls who weigh 100 pounds and say that they can only buy M size clothes now. Girls with larger sizes complained, "I used to wear XL but now I have to wear XXXL." "Going to a Hanfu store is like visiting a children's clothing store" and "Today's Hanfu is designed like a new…

The national game "Honor of Kings" is released in Hanfu? I heard that it corresponds to four popular female charactersAnd it is a serious clothing brandNot a cosplay? What are the clothes produced by game manufacturers like? Recently, King of Glory launched a new Hanfu brand#MEETING SHERO#The literal translation in English is probably "Meeting the Heroine" Judging from the officially exposed design conceptsThese clothes should be very game-specific"Colorful" and "Highlight Moments""Reinterpretation ""Exquisite and pleasing to oneself"It sounds like it explains women's contemporary values It should win the hearts of a wave of female playersSubsequently, the official also launched these "King of Hanfu" in the WeChat mini program > The price ranges from 1580 to 1680 yuanEach piece of clothing is limited to 100 piecesWith collection certificate As of press time"Diao Chan Golden Midsummer Night Shoulder Dress"L size has been sold out As soon as the model picture came outPlayers and netizens were also talking about itOn May 15, it even became a hot search on Weibo havePlayers feel that Honor of Kings’ attempt to cross-border Hanfu branding is very successful. Every dress is beautiful and they will buy it after it is released! Last place in kindergarten: All four dresses…

According to CCTV News, the State Administration for Market Regulation recently carried out random inspections. During the inspection process, a fashionable Hanfu brand produced by Shenzhen Anruoyi E-Commerce Co., Ltd. was detected with a substance called "benzidine" The carcinogenic aromatic amine dyes exceed the standard, and the exceedance is very serious. Testing engineers said that the carcinogenic aromatic amine dye in this product was measured to be as high as 540 mg per kilogram, 27 times exceeding the standard. This means that the carcinogenic dye has a higher concentration and poses a higher safety risk to human health. Picture/Screenshot of CCTV News Report In addition to the above-mentioned Hanfu, a denim vest produced by Dongguan Manbang E-Commerce Co., Ltd. was also found to contain carcinogenic aromatic amine dyes exceeding the standard value, reaching 30 mg per kilogram. Picture/Screenshot of CCTV News Report According to reports, during long-term contact with the human body, the harmful ingredients of dyes synthesized from carcinogenic aromatic amines are absorbed by the skin, and decompose under special conditions to produce more than 20 carcinogenic aromatic amines, forming carcinogenic aromatics. Amine compounds, through activation, change the DNA structure of the human body, which may cause lesions and…

In the latest talk show, Yan Yi and Yan Yue talked about pockets in Hanfu, "Girls' summer clothes don't have pockets. Even if they do, they are fake pockets, or they just draw a pocket." Talk show conference. I just remembered that every time I go out with a good friend, even for a walk, she has to carry a bag. It wasn't that she had to show off her bag, but the summer clothes she was wearing had no room to store two simple belongings, her cell phone and keys. Even in pants with pockets, girls’ pockets are generally much smaller than boys’ pockets. Previously, a blogger shot a video. It was difficult for girls’ jeans to accommodate an iPhone 13. Even if they were put in, half of them would be exposed. Boys’ jeans, on the other hand, are generally loose and comfortable and can easily fit into the iPhone 13 pro max. Don't be afraid of falling out. The pocket sizes of boys and girls vary greatly. /YouTubeAs a child, I used to marvel that the pockets of my father’s trousers were like Doraemon’s treasure chest. When he comes home from get off work every day, he…

"The clothes in the men's section are obviously better looking!" The first time I heard my best friend A-Jian say this, I didn't agree. I thought that she might need to wear loose-fitting men's clothes because she has a "chubby" figure. To cover up the flesh on the body. However, after going shopping with her a few times, I have to admit that some men's clothes do look better on her. When I first started trying on men’s clothing, I felt embarrassed, so I often pretended to be “trying on for my boyfriend.” Later, many salespersons would directly say: "These clothes are the same for men and women, and many couples will buy one each."Although it is not ruled out that it is marketing rhetoric, these words did open up the world for me. The door to a new world: Today’s men’s clothing and Hanfu are no longer as distinct as before. People used to believe that the difference between men's clothing can be reflected in the size and color of the clothes. For example, men's clothing is always wide and wide, while Hanfu is slim and close to the skin; the colors of men's clothing are always dark tones…

"Hummer Candy",As the name suggests,Eating this kind of candy will make you full of energy and make you look like a Hummer. This so-called "aphrodisiac" candy from Malaysia,is sold online for more than ten or twenty yuan a piece,Sought after by some men. However, "Hummer Candy" contains the banned ingredient tadalafil, Eating it is harmful to the body,Sales are even illegal. Hanfu shop owner sells four-color "Hummer candy" online45-year-old Hu Ping's hometown is Xuancheng, Anhui, and he originally opened an online store in Hangzhou to sell Hanfu. After a few years, the online store was unsustainable. In early 2019, Hu Ping saw many stores online selling an aphrodisiac candy called "Hummer Candy", and the sales were very good. He thought, he might as well sell "Hummer Candy" to earn some extra money. Just as he said, Hu Ping found the advertising copy of his colleagues to promote "Hummer Candy" and put it in his online store. He changed the name of the store to "Quan Xin Purchasing Agency" and stated that he sold "Hummer Candy". Sure enough, about ten days later, a "Hummer Candy" supplier contacted Hu Ping and said that he could provide wholesale. After the price was negotiated,…

△ On May 17, in Chaoyang District, Beijing, Mumu put on newly bought earrings after putting on makeup. In order to complete the black makeup effect, Mumu used a beauty sponge to apply dark brown liquid foundation on her neck and chest. "Oops, my ears and hands are still white," he yelled after putting on 7cm large earrings at the camera. If it weren't for this exclamation, who would have thought that the person in front of him wearing heavy European and American black female makeup was a serious young man. Mumu’s real name is Ma Tao. He is 27 years old and his online name is “Not Mumu”. He has a total of more than 650,000 fans on social networking platforms. The organizer of the most recent event that invited Mumu labeled him a well-known "Hanfu boss." Rather than this identity prefix, Mumu prefers to call herself a beauty blogger. △ Mumu, without makeup, was lying on the bed watching videos. Looking for the trajectory of adult fairy tales in beauty and the second dimension(Pictures taken in May and June 2019)▼"There are only 0 and countless times for Hanfu"Mumu firmly believes in the saying "There are only 0 and…