Who would have thought that the "Dior copied Chinese horse-faced skirt" incident would have such great stamina. In July 2022, after Dior's new product was revealed to be a copycat of Chinese horse-faced skirts, sales of horse-faced skirts have been increasing. Cao County, "a big county for horse-faced skirts," made a profit of 550 million from selling horse-faced skirts in the first two months of this year. The sales of Year of the Dragon New Year clothes, which are mainly horse-faced skirts, exceeded 300 million during the Spring Festival. There is a Hanfu brand that has only been in operation for one year, and its turnover exceeded 100 million. Xinghe Hange, which was founded just 10 months ago, has a turnover of 70 million, and once made a daily profit of 1.5 million yuan. What is the concept of making 1.5 million a day? I got 62,500 yuan in one hour, and I earned a monthly salary of 3,000 yuan in one hour, which is what a dozen workers would earn in a year and a half. Another protagonist in the comparison incident, the LVMH Group of the Dior brand, saw its revenue share in China slipping from 35% to…

No one can tell who started this trend first. But in Caoxian County, there is a "myth" widely circulated among Hanfu merchants: last year, in a live broadcast room in Caoxian County, the sales of horse-faced skirts reached hundreds of thousands of yuan a day. Horse-faced skirts have become a hot money-making opportunity in Caoxian County, and Caoxian County has become the focus again because of horse-faced skirts. In 2021, this county in southwestern Shandong was nicknamed the "center of the universe" on the Internet because of a netizen's "Shouting Mai". The traffic has passed, but Caoxian County is not as "short-lived" as imagined. In the past few years, Sun Xiangyu, a post-95 Hanfu merchant in Caoxian County, has worked in logistics, tried e-commerce, and sold costumes. He has witnessed the return of the national trend blowing to the land of Caoxian through the Internet and constantly reshaping it. With this county. His experience is the epitome of many Caoxian people. In Sun Xiangyu's view, behind Caoxian County's renewed popularity lies the vitality of this county, which will change at the right time and always follow the direction of the market. "There are no limits, opportunities come, let's see who…

Before reading this article, you are sincerely invited to click "Follow", which will not only facilitate your discussion and sharing, but also give you a different sense of participation. Thank you for your support. Nowadays, a kind of Chinese clothing has once again entered the public eye, and even once became one of the most popular clothing among female friends. This kind of Chinese clothing is the horse-faced skirt. As a traditional costume in ancient my country, I did not expect that it would be favored by everyone again in modern times, and it would quickly become famous in a short period of time, and it would dominate the screens of major online platforms for a long time. So what is the origin of this horse-faced skirt? Why was it named "Horse Face"? What should you pay attention to if you wear this kind of clothing? Do you know all this? First of all, let’s take a look at how the horse-faced skirt was born. Looking at the costumes in various countries, there is a certain evolution process. Few of them are created out of thin air. Instead, they are constantly improved and innovated on the basis of reference. This…

As early as the Spring Festival, trendy people in the fashion circle have already started to create new styles for the spring. Attentive sisters must have discovered that among various fashionable outfits, skirts such as "horse face skirts" stand out and often occupy the focus of passers-by unconsciously, whether they are paired with a shirt or a small fragrant jacket. They all look very fashionable and good-looking. As the appearance rate of "horse-faced skirt" continues to increase, the corresponding wearing methods are also constantly optimized. A top or jacket that seems to be worn casually actually contains a lot of skills. A reminder for sisters who plan to buy a "horse face skirt" or those who have already bought it but don't know how to match it. The correct way to combine the "horse face skirt" is here: 1. "Horse face skirt" shape, a mixed interpretation of national style and fashion What is a "horse-faced skirt"? "Horse face skirt" can also be called "horse face pleated skirt", which was mainly popular in the Ming and Qing Dynasties. Because of its long skirt and unique Chinese texture patterns, it is now used by many people to create Chinese-style looks. Especially some…

Recently, the Fujian Flower Festival was held in Liangcuo, a characteristic historical and cultural district in Cangshan District. Young men and women dressed in Hanfu welcomed the spring with blooming flowers. The reporter learned from an interview on the 27th that with the rise of national trend culture and the active promotion of Hanfu enthusiasts in Fuzhou, Hanfu culture has successfully "broken the circle" in Fuzhou. From an early niche hobby to now it has widely entered the public eye, and more and more people people have found new career opportunities in the Hanfu cultural industry chain. Traditional culture blessing Fuzhou Hanfu becomes more popular In recent years, with the blessing of traditional culture, the popularity of Hanfu in Fuzhou has continued to rise. In historical and cultural districts, parks and green spaces, you can often see young men, women and children wearing Hanfu taking photos and checking in. Along with this, Hanfu experience centers and travel photography studios have also opened one after another, and Hanfu culture has "broken the circle". This makes Zheng Wei, president of the Fujian Provincial Hanfu Culture Promotion Association and Fuzhou Traditional Culture Promotion Association, very pleased. As a native of Fuzhou, Zheng Wei…

The "new Chinese style" horse-faced skirt can be regarded as the latest trend. It is the "shirt" worn by celebrities in street photography and shows. It is a hot search as soon as it is worn, and it has become a topic and popularity. It is the most beautiful scenery in spring. The elderly, mushrooms, and children all wear their own horse-faced skirts. It collides with spring; it is also popular on social platforms. Fashion and travel bloggers take horse-faced skirts to check-in all over the world, reproducing the elegance and charm of oriental Chinese clothing; and, wearing horse-faced skirts to check-in and take photos People can see it everywhere, which also proves the popularity of horse-faced skirts from another direction. Picture source Xiaohongshu From being a niche to being popular now, why is the new Chinese style represented by the horse-faced skirt so popular? Today, let’s talk. 01. How popular is the new top horse-faced skirt? Whether a phenomenon or a behavior is really popular can be easily judged from the data on major social media. How popular is the horse-faced skirt, which is said to be the new top trend, on major social media? On Weibo, there are…

Last year, the international fashion brand Dior was caught in the controversy for plagiarizing the horse-face skirt, a traditional Chinese dress. A basic plain-colored horse-face skirt, which sells for tens of yuan in Hanfu online stores, sells for as high as 29,000 yuan in Dior and is sold out. It is reported that the skirt in question was made by a Korean designer. What’s even funnier is that the Dior store in Seoul, Korea, which sells the skirt, said: “The design combines French and Korean culture.” Later, although the skirt was removed from the online mall, it aroused the thinking of many Chinese people. From the Dragon Boat Festival to horse-faced skirts, from movable type printing to plum blossom sportswear, there are so many pieces of traditional Chinese culture that have been coveted and "stolen" by others. In this issue, we will walk into the horse-faced skirt with Xu Jiao and truly feel its charm. I hope that the lost popularity of horse-faced skirts is not a flash in the pan. When it comes to inheriting traditional Chinese culture, you and I are both masters. 1. The red carpet of the Golden Rooster Awards was filled with flowers, and Xu…

For girls, skirts are an indispensable item in summer wear. They are cool and comfortable, and they can also show off their high-end temperament. There are all kinds of skirts on the market. What kind of skirts will be popular in the summer of 2023? Fashion is reincarnation, this sentence is really in line with the modern fashion rules. With the popularity of national style, French skirts and Hepburn skirts are no longer popular nowadays. "Horse face skirt" is the mainstream of fashion. The perfect fusion of national style and modernity has become a beautiful scenery on the summer streets. Especially when I arrived in Beijing, I discovered that Beijing girls really love to wear "horse-faced skirts". Combined with the strong historical atmosphere given by the city, the horse-faced skirts worn by girls on the street are really eye-catching, elegant and retro, so beautiful. temperament! 1. What is a "horse face skirt"? What are the advantages and characteristics? Horse-faced skirt, also known as "horse-faced pleated skirt", dates back to the Song Dynasty and became popular during the Ming and Qing Dynasties. There are four skirt doors in total, and two overlapping skirts are called "horse-faced skirts". Each dynasty has different…

The horse-faced skirt can be called “the first skirt in spring”. Previously, #400 college students returned to Caoxian town to sell horse-faced skirts# became a hot search topic. As one of China's major Hanfu production bases, Cao County in Heze City, Shandong Province, has ushered in a "tremendous wealth" with the popularity of horse-faced skirts this year. According to reports, starting from the year before, as of February this year, the sales of the Year of the Dragon New Year greeting clothes mainly produced in Caoxian County have exceeded 300 million yuan. A Hanfu horse-faced skirt merchant in Cao County said that offline sales increased dozens of times during the Chinese New Year, and a single online live broadcast account could also have an average daily sales of 200,000. After the Spring Festival, the popularity of horse-faced skirts has not diminished, and it has become a fashionable item for many people’s daily shopping and commuting. Picture source: Tu Chong Creative So, how did the horse-face skirt become so popular? Why is the horse-faced skirt “out of the circle” among so many styles of Hanfu? How did Caoxian County catch this "vast wealth"? The particularity of horse-faced skirt First of all,…

Women's clothing and accessories in the Han Dynasty are widely recorded in ancient documents and literary works. "Book of the Later Han·Yu Fu Zhi" elaborates on the content of the hierarchical system of women's clothing in the Han Dynasty. Nie Chongyi's "Three Rites" of the Song Dynasty conducted a textual research on women's clothing based on the Confucian classics "Zhou Rites", "Rituals" and "Book of Rites". The inheritance of previous costumes in the Han Dynasty is reflected in the "Han inherits the Qin system". The clothing system of the Han Dynasty was formally established in the period of Emperor Ming of the Eastern Han Dynasty. "Book of the Later Han·Yu Fu Zhi" contains detailed descriptions of the clothing and accessories worn by aristocratic women on different occasions. Aristocratic women wear a variety of clothing, while ordinary civilians wear relatively single styles of clothing due to economic constraints and official restrictions on clothing colors and materials. Under the rule of Huang-Lao thought in the early Han Dynasty, the binding effect of Confucian etiquette was not very strong. Overall, the society was in a relatively relaxed social environment, and the social status of women was improved. Women have a higher degree of…

The underskirt is one of the earliest and most basic clothing forms in the history of Han clothing. Experts have verified based on physical objects that it started in the Warring States Period and ended in the late Ming and early Qing Dynasties with the "shaving of hair and changing clothes", which is the most basic form of traditional Han clothing. During the two thousand years of inheritance, although the length, width and width have changed from time to time, the shape has always maintained the original style. It is generally believed that the underskirt appeared in the Warring States Period. This is because dark clothes were popular in the Han Dynasty and the underskirt gradually decreased. Therefore, the style of underskirts in this period was that the underskirt was very short and only reached the waist, while the skirt was very long and saggled to the waist. land. In 1957, the actual skirt was discovered in the Han Tomb of Mozuizi in Wuwei, Gansu Province. The skirt was made of light blue silk, with silk cotton in the middle, and a section of white silk at the end of the sleeve. The skirt is also made of silk cotton…

With the rise of national trends, Hanfu is popular, but it would be a bit embarrassing if you still don’t know which dynasty you are wearing ancient costumes from. There are two definitions of Hanfu. In a broad sense, it refers to the clothing of the Han nation, and in a narrow sense, it refers to the clothing of the Han Dynasty. The most commonly seen style design comes from the Ru skirt which was very popular in the Tang Dynasty. Ruqun is one of the most important forms of women's clothing in ancient China. From the Warring States Period to the Ming Dynasty, more than two thousand years ago, although the length, width and width changed from time to time, the basic shape always maintained the original style. The top is a jacket, a short jacket, and the bottom is a skirt. Based on the height of the skirt waist, it is divided into waist-length skirts, high-waist skirts, and chest-length skirts. The sleeves of Ru skirts in the Sui Dynasty and early Tang Dynasty are generally tight, and the pattern decoration is relatively simple. After the prosperous Tang Dynasty, noble skirts with wide robes and large sleeves became the…

Women's Hanfu|Ruskirt and neon dress with dragon pattern——Ruskirt and Hanfu Hello everyone, see you again! In this issue, Xiao Shishi will take you to see the world of Ruqun and Hanfu. "Ru skirt" system (Ru skirt, that is, a short coat, skirt, that is, a skirt), the short coat worn on the upper body and the skirt worn on the lower body are collectively called the skirt, which is a typical "top and lower skirt" clothing system, and the skirt is loved by women attire. Similarly, there are more detailed classifications of underskirts. Xiao Shisi will use various classification standards to reveal to everyone the beautiful world of Hanfu with fluttering underskirts! Skirt waist height Waist-length underskirt. The waist of the skirt is level with the waist, hence the name. The upper skirt of the waist-length undershirt can be cross-collared or straight-collared (double-breasted). Compared with high-waisted skirts, waist-length skirts are more common. Compared with other clothing shapes, the changes in the upper jacket are mainly in the collar shape and placket, and the lower skirt is as long as the shoe upper. Generally speaking, if the dress is short, the skirt will be long, and if the dress is short,…

Many historical and cultural works describing the Tang Dynasty often use the revealing and open clothing of women in the Tang Dynasty as examples. Women in the Tang Dynasty almost always had their snow-white breasts and cleavage exposed. What creates this visual effect is the chest-high skirt. Today I will introduce the origin and history of the chest-high underskirt. 1. What is a chest-length underskirt Chest-length skirt is a name for a unique women's skirt during the Sui, Tang and Five Dynasties. It is a type of traditional clothing of the Han nationality. Since the Han and Jin Dynasties, the skirt of the skirt has been tied around the waist. In ancient times, most women's skirts were not very high. However, during the Sui, Tang and Five Dynasties, a very high skirt appeared at the waist. In some clothing history, it was often called a high-waisted skirt. High-waisted skirt is just a common name. According to people's current research on it, it is generally called chest-length skirt. We often say that we prostrate ourselves under the pomegranate skirt, which refers to the chest-length undershirt. The chest-length skirt was popular in the Sui and Tang Dynasties. The styles of the Sui…

The underskirt has been the most basic form of Han traditional clothing since the Warring States Period with physical evidence, and finally in the "shaving of hair and changing clothes" in the late Ming and early Qing Dynasties. Over the past 2,000 years, although the length and width have changed from time to time, the basic shape has always maintained the original style, which consists of a short top and a long skirt, that is, a suit with an upper skirt and a lower skirt. The editor will share with you some cutting and making methods for underskirts. I hope it will be helpful to everyone. This is the basic way to cut a skirt. The undershirt is a fitted cross-collar short undershirt. The width is based on a person's bust size. The length only exceeds the waist and does not reach the hips (if the length reaches the hips or exceeds the hips, the hem needs to be Widen it into an arc shape, so it is no longer the square hem in Figure (1). Of course, you can continue to use this cutting method, but the width must be based on the hip size, so that when the…

Skirt cutting method The undershirt is a form-fitting cross-collar short undershirt. The width is based on a person's bust size, and the length only exceeds the waist and does not reach the hips The skirt is an encircled half-length skirt. 1. Judgment method of 襦 There are two common methods of cutting the collar. Because of the cross-collar, the front placket will overlap part of the fabric, and it is difficult for one piece of fabric to meet the required amount of front placket fabric. Therefore, these two common cutting methods use two pieces of cloth to form a jacket. One is the back-middle breaking method (as shown in the picture) The other is the front placket supplement method, that is, the suture line of the two pieces of cloth is on the right front placket. The advantage of this cutting method is that the seam is covered by the left placket and cannot be seen on the surface of the clothing.. The following is the method of breaking through the back center Step 1: Before cutting, you must first master the following data: chest circumference, shoulder and sleeve length, back length, dress length, sleeve edge width, collar edge width,…

Anonymous "Washing Hands and Viewing Flowers" from the Southern Song Dynasty "Picture of Two Maid Girls with Their Backs" from the Tomb of Princess Xincheng With the current "Hanfu" craze, traditional costumes have moved from the screen into people's daily lives. Young people wearing Hanfu can often be seen in the streets and alleys, among which the skirt is the most common. The underskirt is one of the earliest and most basic clothing forms in the history of Han nationality clothing. It first appeared in the Warring States Period, rose in the Wei, Jin, Southern and Northern Dynasties, and remained popular until the Sui, Tang, Song and Ming dynasties. A jacket is a short garment, with the top generally reaching the waist. The bottom is usually worn with a skirt. Ruqun is the collective name of the short coat worn on the upper body and the skirt tied on the lower body in Hanfu. It is the traditional embodiment of the two-part dress of the Han people. Therefore, the underskirt is two pieces of clothing instead of one. The length of the underskirt is shorter and generally does not reach the knee. The top is called "Ru". How did the…

At the beginning of the Year of the Dragon, Caoxian County in Heze, Shandong Province became popular again. Topics such as "Caoxian Horse Face Skirts sold for more than 300 million yuan during the Chinese New Year are still in short supply" and "College students return to Caoxian County to start a business" were frequently searched. So what exactly is the charm of Hanfu in Caoxian County? Let’s start with the entrepreneurial experience of Wei Pingan and his wife Wang Qingqing. The couple are college students who returned to Caoxian County in 2019 to start a business. Last year, the turnover from selling horse-faced skirts reached tens of millions. How the horse-faced skirt became a sought-after "New Year shirt" During the Spring Festival this year, sales of Hanfu, mainly horse-faced skirts, in Cao County exceeded 300 million yuan. Almost all Hanfu manufacturers in Caoxian County are operating at full capacity, and Wei Ping'an and his employees are working overtime day and night. This time, the two dragon-patterned horse-faced skirts produced by Wei Ping'an have become hits. Wei Ping'an: Because this year's Chinese New Year is the Year of the Dragon, we specially designed two more beautiful horse-faced skirts with dragon…

On March 23, a "National Fashion Theme Show" was staged in Shanghai Happy Valley, kicking off the "National Fashion Culture Festival". Twelve flower gods descended from the mortal world to enjoy the first spring in the world. The "Twelve Flower Gods" played by Hanfu enthusiasts appeared one after another to enjoy the beautiful spring scenery with citizens and tourists, bringing an unforgettable early spring national cultural event. ! During the cultural festival, the park takes "Tide·China" as its theme, integrates national trend elements into cultural tourism activities, and provides cultural activities with various forms and rich contents, allowing citizens and tourists to experience the beauty of traditional culture in immersive play and start a new life. A national-themed festival full of rituals. "The First Eye Magician" breaks through the circle to immerse yourself in the fairy city Shanghai Happy Valley Dream Linkage Seven Cats' popular novel "The First Eye Magician", 500 square meters of real-life restoration, classic character NPC passionate interpretation, reproduce the famous scene "Holy Ruins Tianling Conference", take you back to those heart-pounding moments when reading, Your imagination will become reality! The original author [Miao Miao] made a surprise appearance and created a novel and melodrama tailored to…

With the current "Hanfu" craze, traditional costumes have moved from the screen into people's daily lives. Young people wearing Hanfu can often be seen in the streets and alleys, among which the skirt is the most common. The underskirt is one of the earliest and most basic clothing forms in the history of Han nationality clothing. It first appeared in the Warring States Period, rose in the Wei, Jin, Southern and Northern Dynasties, and remained popular until the Sui, Tang, Song and Ming dynasties. A jacket is a short garment, with the top generally reaching the waist. The bottom is usually worn with a skirt. Ruqun is the collective name for the short coat worn on the upper body and the skirt worn on the lower body in Hanfu. It is the traditional embodiment of the two-part dress of the Han people. Therefore, the underskirt is two pieces of clothing instead of one. The length of the underskirt is shorter and generally does not reach the knee. The top is called "Ru". Anonymous "Washing Hands and Viewing Flowers" from the Southern Song Dynasty How did the narrow-sleeved short-sleeved skirt style emerge in China and spread widely? In fact, this style…