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Why are Hanfu sales so hot in Cao County, with over 300 million yuan sold
At the beginning of the Year of the Dragon, Caoxian County in Heze, Shandong Province became popular again. Topics such as "Caoxian Horse Face Skirts sold for more than 300 million yuan during the Chinese New Year are still in short supply" and "College students return to Caoxian County to start a business" were frequently searched. So what exactly is the charm of Hanfu in Caoxian County? Let’s start with the entrepreneurial experience of Wei Pingan and his wife Wang Qingqing. The couple are college students who returned to Caoxian County in 2019 to start a business. Last year, the turnover from selling horse-faced skirts reached tens of millions. How the horse-faced skirt became a sought-after "New Year shirt" During the Spring Festival this year, sales of Hanfu, mainly horse-faced skirts, in Cao County exceeded 300 million yuan. Almost all Hanfu manufacturers in Caoxian County are operating at full capacity, and Wei Ping'an and his employees are working overtime day and night. This time, the two dragon-patterned horse-faced skirts produced by Wei Ping'an have become hits. Wei Ping'an: Because this year's Chinese New Year is the Year of the Dragon, we specially designed two more beautiful horse-faced skirts with dragon… -
Young People Spark Hanfu Craze
As spring comes and flowers bloom, the "Hanfu fever" is also heating up, and the "flower viewing season" has become the "Hanfu travel season". On March 23, the 6th Yuntai Mountain Hanfu Flower Festival opened. Hanfu enthusiasts wore exquisite costumes and shuttled among the sea of flowers, taking photos on the rough and simple stone bridges, giving people a sense of historical "travel". "This is my first time wearing Hanfu on the street. I feel very fairy and beautiful. It is even more shocking to see so many tourists wearing Hanfu together." 31-year-old Zhang Yingying is a little shy, wearing a red and white ruqi with long hair. Tail, decorated with steps, looks classic. At 10:30 a.m., the first round of Hanfu parade officially started at the Xiaozhaigou Visitor Square in Yuntai Mountain. Along with the sound of ancient music, hundreds of Hanfu enthusiasts were either wearing plain cloth shirts, standing in the wind, or wearing rich and elegant clothes. Smart, or wearing armor, majestic... a feast for the eyes of tourists. "The popularity of Hanfu has stimulated the development of clothing rental, makeup, photography and other industries. We have been busy from 8 o'clock in the morning to now… -
When Hanfu Meets Merry-Go-Round
On March 23, a "National Fashion Theme Show" was staged in Shanghai Happy Valley, kicking off the "National Fashion Culture Festival". Twelve flower gods descended from the mortal world to enjoy the first spring in the world. The "Twelve Flower Gods" played by Hanfu enthusiasts appeared one after another to enjoy the beautiful spring scenery with citizens and tourists, bringing an unforgettable early spring national cultural event. ! During the cultural festival, the park takes "Tide·China" as its theme, integrates national trend elements into cultural tourism activities, and provides cultural activities with various forms and rich contents, allowing citizens and tourists to experience the beauty of traditional culture in immersive play and start a new life. A national-themed festival full of rituals. "The First Eye Magician" breaks through the circle to immerse yourself in the fairy city Shanghai Happy Valley Dream Linkage Seven Cats' popular novel "The First Eye Magician", 500 square meters of real-life restoration, classic character NPC passionate interpretation, reproduce the famous scene "Holy Ruins Tianling Conference", take you back to those heart-pounding moments when reading, Your imagination will become reality! The original author [Miao Miao] made a surprise appearance and created a novel and melodrama tailored to… -
Unlocking Hanfu's True Essence through the Secret of Sui and Tang Dynasty Attire
As one of the most prosperous dynasties in history, the Sui and Tang Dynasties, women's clothing and fashion were exactly the same as the national style and culture of the time. They were as open as a prosperous sequence and were all kinds of gorgeous and romantic. After a period of flowers fade away, there are new flowers to indulge in. During the Sui and Tang Dynasties, production and textile technology were further improved, and foreign exchanges became increasingly frequent, which brought about a new situation in clothing styles, colors, patterns, etc. The costumes of the Five Dynasties basically followed the costumes of the late Tang Dynasty. Men usually wore futou robes and shirts, while women wore skirts. The clothing system of the Sui, Tang and Five Dynasties also affected Japan, the Korean Peninsula and other surrounding areas. For example, the kimono from Nara to the Heian period in Japan, the middle to late Three Kingdoms period in Korea, and the Silla period in post-unification Korea. Hanbok was deeply influenced by the clothing of the Sui and Tang Dynasties. From the Sui Dynasty, when the world was first unified, to the early Tang Dynasty, there were huge differences in women's… -
Enumerating the millennia-old tradition of Ruqun in Hanfu
"When I sit, my belt lingers in the grass, and when I walk, my skirt sweeps away plum blossoms." "My skirt drags six pictures of the water of the Xiangjiang River, and a section of Wushan clouds towers over my temples."... These beautiful poems cannot describe the softness and beauty of Chinese daughters. Among them, the skirts they wear perfectly set off their elegant and quiet temperament. So, what kind of charm does Chinese clothing, the skirt in the Hanfu system, have that can last through thousands of years and become a classic style in our Chinese history? This article counts the underskirts of each dynasty, trying to sort out the relatively stable shapes among them, and see what the traditional "tong" is in our Hanfu system, and what the "zong" is that never changes away from its origin. 1. Pre-Qin Period "Ruqun" and "clothes" are relatively similar, but there are still differences between them and need to be discussed separately. Of course, this difference does not mean that they correspond to "women's clothing" and "men's clothing" respectively, but refers to the differences in tailoring and cultural connotation. To make a simple analogy, "skirt" and "clothes" are like two branches… -
Which Hanfu style do you prefer: the pomegranate skirt, the pleated skirt, or the Ruqun
Last night, David He broadcast the second episode of "Beautiful China" "Ode to Pepper Flowers". Did you watch it? Many netizens replied to us and praised David He as an "aesthetic leader". In those radiant moments, Chinese classical beauty brings us a unique viewing experience. Let us follow "The Great Beauty of China" and, together with Shangguan Wan'er and Princess Taiping, go into the calligraphy and paintings of the Tang Dynasty and experience the unique beauty of women and culture of the Tang Dynasty. In their prime, the two were playful and agile, with the auspicious hydrangea fluttering in their hands, creating a lively and interesting scene. When she first came to the palace, Shangguan Wan'er was still a maid. She was wearing a blue skirt. After rising to the rank of "female prime minister", Shangguan Wan'er actually wore Hu clothes. In fact, in the Tang Dynasty, Hufu was men's regular clothing, and it was not uncommon for women to dress up as men in the prosperous Tang Dynasty. The atmosphere of the Tang Dynasty was very open, and it was no problem for women in the Tang Dynasty who pursued fashion to act cool. After Princess Taiping was named… -
Qixiong Ruqun: the most popular Hanfu style for thousands of years.
Yesterday I saw someone asked a question on the Q&A, "Is the chest-high skirt a type of Hanfu?" I saw someone on Weibo saying that the chest-high skirt was the result of the Hanfu Party and businessmen's will. This is true. It's uninhibited talk. As a fan of Hanfu for many years, Yaoqi concluded from the research of various historical materials that the chest-length skirt certainly belongs to Hanfu. Although there are no unearthed cultural relics for research, some pictures of ladies or Dunhuang murals contain clothes similar to chest-length skirts. To say that it was the result of commercialism, the deceased relatives really disagree. They can only say that there is indeed a gap between the chest-length skirt and the ancient style, but the clothes still have evidence to test. Moreover, in the eyes of Yao Qi, the chest-length skirt is the most lovable of all Hanfu, and has the magic power to make people fall in love with it at a glance. First of all, Yao Qi compiled a group of murals and pictures of ladies to prove that the emergence of chest-length underskirts is indeed well-documented. "The clouds think of the clothes, the flowers think of the… -
Understand the evolution of Ruqun with just one picture
There is a very basic shape in Hanfu, which is a skirt with an upper skirt and a lower skirt, which matches the basic concept of Hanfu with a top and a lower skirt. The jacket is a short top, and the skirt is usually a floor-length skirt. It is said that the prototype of Ru skirt existed during the emperor's period, but the earliest Ru skirt discovered by archeology was from the Warring States period. It is generally believed that the underskirt disappeared in the early Qing Dynasty during the "shaving of hair and changing clothes". In fact, Han women in the Qing Dynasty still wore Han-made skirts and shirts, but due to the heavy pressure of Manchu policies, the original form was gradually lost. Underskirts can be worn by both men and women. Men's underskirts usually refer to the "clothes" of the upper and lower garments. Deep clothing was popular during the Qin and Han Dynasties, but this does not mean that the skirt disappeared. It is still one of the commonly used clothing. The styles of underskirts in the Han Dynasty were relatively regular, with the upper undershirt reaching to the waist and the lower skirt reaching… -
Hanfu Ruqun, taking you back to the thousand-year tenderness in dreams
The passage of time is like water. Do you still have the dream of traveling back thousands of years in your heart? They walked gracefully on the streets of the Wei and Jin Dynasties, rode their horses and whipped their whips on the post roads of the Han and Tang dynasties, danced gracefully or acted bravely. Skirt - still the shortcut to your innermost dreams. From the Warring States Period until the end of the Ming Dynasty and the beginning of the Qing Dynasty when "hair was shaved and clothes were changed", the skirt has always been the most basic form of traditional clothing of the Han people. After more than 2,000 years of historical changes, although the length and width of the underskirt have changed from time to time, the basic shape has always maintained the original style, that is, a suit with an upper underskirt and a lower skirt. ◤Chest-length underskirt◢ "When you sit, your belt lingers in the grass, and when you walk, the train of your skirt sweeps away the plum blossoms." Meng Haoran's beautiful description of the square-breasted skirt in "Spring Love" is a classic interpretation of the square-breasted skirt. In the Tang Dynasty, the… -
The development history of Hanfu Ruqun
This article mainly introduces these two issues to everyone: 1. The concept of underskirt 2. Does Qixixun exist? As we all know, the so-called "Hanfu circle" has removed chest-high clothing again. I wrote two popular science articles, and the issues of chest-high and one-piece and two-piece styles were frequently mentioned in the comment section First of all, what is an underskirt? "Shuowen" records: "Ru, short clothes, length at the knees." "Ji Zhuang Pian" notes: "Long clothes, the robe, from the bottom to the feet, short clothes, the ru, from the knees up." Undershirt is just a general term for short jackets (subdivided into short undershirt and long undershirt). The long undershirt extends from the upper part of the thigh to between the knees. A single undercoat is sandwiched between a coat. The underskirt is a common style of upper and lower garments. The uniform of the little jade woman unearthed from the tomb of King Zhongshan in Pingshan, Hebei This is the only garment with an upper skirt and a lower skirt that we have found with physical evidence. According to research, this tomb should belong to the Zhongshan Kingdom during the Spring and Autumn Period and the Warring States… -
Viewing Tang Dynasty Hanfu Ruqun attire, experiencing Tang people's aesthetic
Clothing is an indispensable part of our country's culture. It is a reflection of the material civilization and spiritual civilization of a certain period, and is related to all aspects of society. The Tang Dynasty was the most prosperous era of development in ancient my country. Its clothing culture was also the result of historical traditions and foreign cultures. It was of inestimable value at that time and even today. This article will start with the Tang Dynasty's skirts to understand the Tang people's clothing culture. Aesthetic concepts. Overview of skirts before the Tang Dynasty Clothing is a product of the development of human civilization. Ancient Chinese clothing was even more diverse and was known as the "Kingdom of Clothing." As an important part of our country's traditional culture, clothing has a long history and records the development of past dynasties, which is of great significance. Ru skirts in the Tang Dynasty can be divided into three parts: Ru, shirt and skirt. Rut refers to short clothes and short coats. The length of underpants is short, most of them can only reach the waist, and the longest does not exceed the knees, so it is also called "waist underpants". Shirt… -
Viewing modern China through the lens of Hanfu
News playback In recent years, wearing traditional clothes to visit scenic spots has become a trend among young people. During the Spring Festival of the Year of the Dragon that just passed, Suzhou, Jiangsu Province held a free subway event for about a week wearing traditional Chinese clothing. Horse-faced skirts became the "New Year shirt" for more and more people; young girls wore Hanfu to check in at Disneyland. , calling it "the most suitable princess dress for Chinese babies' physiques"; the streets of Quanzhou, Fujian are crowded with tourists who look like Cangpu girls, and they have a unique style wearing clothes that started in the Eastern Jin Dynasty and flourished in the Ming and Qing Dynasties. Host's words Gorgeous attire, colorful and feathery clothes, clothing is not only a kind of life aesthetics, but also has a strong cultural identity behind it. How does the generation that grew up drinking Coke, eating McDonald's, and wearing all kinds of clothes view Hanfu, which is becoming more and more common around us? How do young people, who appreciate their own beauty, understand the beauty of traditional clothing? Traditional clothing is popular, but what next? The three reviews explain the beauty… -
How much do you know about Hanfu with round-collar robes and Ruqun
Round-neck robes, underskirts... How much do you know about the Hanfu in "Do you know whether it should be green, fat, red and thin"? Among the costume dramas, "Do You Know Should Be Green, Fat, Red, and Slim" is loved by the audience for its exquisite costume design and rich character relationships. Especially the Hanfu elements in the play are eye-catching. So today let’s learn about these beautiful and moving Hanfu together! First of all, what we want to mention is the "round collar robe". "Round-neck robe", as the name suggests, is a style of clothing with a round collar. This style first appeared in the Southern and Northern Dynasties and lasted until the Ming and Qing dynasties. It is loved by the majority of people for its simple and elegant design and high comfort. Then, let’s take a look at the “skirt”. In ancient times, "Ruqun" was a traditional way of dressing for women. The so-called "ru" refers to a top with small sleeves that is as long as the waist or slightly shorter. "Skirt" refers to clothes that are longer than the hem, usually in colorful colors. The combination of these two types of clothing is both fashionable… -
What role does the Hanfu Ruqun play in the inheritance of skirts
The Sui and Tang Dynasties were one of the golden periods for the development of culture and art in Chinese history, and were also an important stage in the history of Chinese costume art. As one of the main clothing items at that time, the underskirt represented the fashion and cultural atmosphere of the time. Analyze the artistic characteristics and origins of Ru skirts in the Sui and Tang Dynasties. ●—≺ How did underskirts become popular ≻—● During the Sui Dynasty, the skirt became popular and was regarded as daily clothing for women. Most of the underskirts in the Sui Dynasty had simple necklines and tightened waists to reveal women's slender waists. Ru skirts in the Sui Dynasty were often equipped with a placket, sleeves and hem. In terms of fabrics, Ru skirts in the Sui Dynasty mainly used silk, linen and other textures. During the Tang Dynasty, the styles of underskirts became more diversified and were closely related to the social atmosphere and culture at that time. The underskirts of the Tang Dynasty can be divided into two types: one is the traditional straight underskirt, and the other is the slit underskirt. The slit skirt was an emerging style… -
Ruqun, Beizi, Aoqun – Are You Wearing Your Hanfu Correctly
Hanfu is the traditional clothing of the Han nation. Hanfu began with the Yellow Emperor, was prepared by Yao and Shun, and was established in the Zhou Dynasty. In fact, Hanfu has been throughout the entire ancient history of China. Hanfu in each dynasty and each generation has its own characteristics in shape and wearing method. It has continued to evolve in the inheritance. After the Tang Dynasty, Hanfu became more popular. Each has its own merits and a hundred flowers bloom. In recent years, Hanfu has become popular again. Modern young people take to the streets and walk through the crowds with fluttering clothes. People can't help but admire that this costume that has traveled through thousands of years is still full of charm. Qingpu Fusion Media host clocks in Zhujiajiao Qilu Academy, Wear Hanfu and visit the ancient town. Come for an immersive experience, Take three sets of Hanfu from the Tang, Song and Ming periods as examples, Dressing accessories, strolling in the courtyard, Listen to Hanfu production and research scholar Zhang Yi interpret Hanfu culture, Savor the deep feelings between stitches and threads. Three pieces of clothing and makeup in Tang, Song and Ming dynasties What are… -
The Development History of Hanfu Ruqun in China from the Sui and Tang Dynasties
In the history of ancient Chinese clothing, the Sui and Tang Dynasties were an extremely important period. The clothing of this period not only occupied an important position in history, but also had extremely unique expressions in art. Among them, women's underskirts represent the fashion and culture of the Sui and Tang Dynasties and are an important part of Chinese costume art. Skirt style The artistic characteristics and origins of women's underskirts in the Sui and Tang Dynasties are an extremely important research direction in the history of Chinese clothing. From the perspective of styleIn terms of degree, the style configuration of women's underskirts during the Sui and Tang Dynasties was relatively complete, with the neckline shape being the main structural change. The causes of these style features are multifaceted. The first is the influence of internal factors such as religious belief and the improvement of women's status. Under the influence of Buddhism and Taoism, women's social status has been improved, which is also reflected in the clothing, with more complete styles. On the other hand, the Silk Road background during the Sui and Tang Dynasties also had an impact on the formation of clothing styles. The continuous deepening of… -
The progress of Hanfu from revival to everyday wear
01. The “Hanfu” of the old days is now fresh Recently, Hanfu Chinese style brand "Shisanyu", led by Zhengxingu and Bilibili, with participation from Bubble Mart, completed a Series A financing of over 100 million yuan, bringing Hanfu, a niche track, into the capital market view. Public information shows that Hangzhou Dazai Culture Co., Ltd., to which Shisanyu belongs, was established less than three years ago. Its main products are original Hanfu, national style clothing, etc. "Hanfu" means Han Chinese clothing and is a concept of Chinese dynasty clothing or a general term for ancient Chinese clothing (from Wikipedia). This term can be traced back to the "Book of Han Dynasty" "Several greetings, happy Han clothes system". Academically speaking, there is no precise definition of "Hanfu". Professor Yuan Qi from the Beijing Institute of Fashion Technology pointed out that the concept of Hanfu is not certain and is not a certain form of clothing from a certain dynasty. It is hard to imagine that although our country has a huge Han population, "Hanfu" was still an extremely niche cultural circle more than ten years ago. At that time, a group of Internet users who wanted to "revitalize Chinese culture" gathered… -
Search for Hanfu items
It’s so popular, no matter which tourist attraction you go to, you’ll always see young ladies and gentlemen wearing Hanfu taking photos in concave shapes. Xitang, which is close to Shanghai Beier, is crowded with tourists in the ancient town, and they are all Hanfu enthusiasts from all over the world. Why is Hanfu so popular? In a word: the little skirt is so pretty! ! ! Therefore, although the history of the revival of Hanfu is not too long, Hanfu, along with Lolita clothing and JK uniforms, is known as the "three pits". A pit literally means a sunken place. If there are too many people who like it, the ground cannot bear it, so it naturally becomes a depression (mistake). Another meaning of a pit is that the price of good-looking Hanfu is generally higher than that of fashionable clothes. If you want to own Hanfu, you must first cheat your wallet, which is considered a cheat. In this regard, this Hanfu Mengxin has a profound and clear intuitive understanding. Since my love for Hanfu got out of hand at the beginning of the year, I spent money like water. Half a year later, I recently sorted out… -
From Exotic Attire to a Vast Industry: The Evolution of Hanfu
Chengdu, a group of young people wearing Hanfu poured into the subway from four locations, all destined for Kuanzhai Alley. Lu Xiaowei, who runs a Hanfu shop, led a team of people and set off from Wenshufang. This place, located 3 kilometers northeast of Kuanzhai Alley, is the birthplace of her first physical store. That was 13 years ago. At that time, people came and went in the scenic spot, but no one paid attention to her shop. For this event, there were hundreds of people in each team, and there were so many people who came after hearing about it without registering. The crowd monitoring system in the scenic spot was triggered, and the planned flash mob and group photo were temporarily cancelled. On November 22, 2003, electricity worker Wang Letian, a Hanfu enthusiast, put on Hanfu for the first time and took to the streets of Zhengzhou, attracting the attention of domestic and foreign media. This day was later designated as Hanfu Travel Day by the circle. Various cities will hold relevant activities around this day. Wearing Hanfu to travel is becoming more and more common nowadays. People wearing Hanfu to take photos can be seen everywhere in… -
Introduction to Hanfu Styles
[Quju] is a style of Hanfu. In ancient times, there were twelve pieces of deep clothing, all with the broad head at the bottom and the narrow head at the top, commonly known as gussets. The ones that follow the gussets and hook the sides are called "curved gussets". Quju [Quju deep clothing] is a kind of Hanfu deep clothing, which was a common dress in the Qin and Han Dynasties. Shenyi can be divided into straight and curved trains according to whether the train is wrapped around the skirt or not. The skirt of the deep-curved garment is extended at the back, and the lengthened skirt forms a triangle, which passes through the back and then wraps around the front. A large belt is then tied around the waist to cover the ends of the triangular pleat. Dark clothes with curved trains were more popular from the pre-Qin to Han dynasties when the hakama was not invented. Can be worn by both men and women. Quju has been retained as women's clothing for a relatively long time. From the end of the Eastern Han Dynasty to the Wei and Jin Dynasties, women's deep attire declined, the rut skirt began…