Henan In the past two days, a video of Dong Mingzhu, chairman and president of Zhuhai Gree Electric Appliances Co., Ltd., appearing in Luoyang and visiting the ancient city of Luoyi wearing Hanfu has been on the hot search list on multiple online platforms, attracting the attention of netizens. On the 13th, a reporter from Luoyang News learned from an interview that Dong Mingzhu not only praised Luoyang's use of Hanfu as a medium to promote the transformation and development of the cultural tourism industry during his visit, but also said: "Luoyang allowed me to wear Hanfu for the first time in my life." . Mr. Dong did not like the "store-style" Hanfu.31-year-old Ms. Xu is from the Luoyi Love Hanfu Museum in the Luoyi Ancient City Scenic Area. Makeup artist, she was responsible for Dong Mingzhu’s makeup on the evening of the 12th. According to Ms. Xu’s recollection, Dong Mingzhu arrived in the ancient city of Luoyi by car with many colleagues from her company around 7 pm on the 12th. After getting off the bus, the group of them first came to the Hanfu store where they worked. At that time, the store staff recommended to Dong Mingzhu…

In recent days, Bantian Lehui Plaza, located in Bantian Street, Longgang District, Shenzhen City, has been crowded with people and filled with a festive atmosphere. It turns out that Sakata's characteristic benchmark market - "Leπ Market" is here! This market event, with the theme of "Ding Dong IN Music Gathering", was launched on May 10 and will last until May 19. Trendy, dazzling and fun activities such as intangible cultural heritage performances, Hanfu parades, band performances and food gatherings were staged in turn. Residents and tourists feasted their eyes, ears and mouths, and felt the rich urban fireworks of Sakata. From May 10th to 11th, "Chinese War Dance" - Chaoshan Ying Song and Dance will be performed three times a day, vividly displaying the history, folk customs and beliefs of the Chaoshan area; at 7 o'clock every evening, fireworks and waterfalls will create a " The visual feast of "Fire Trees and Silver Flowers Never Night"; the beautiful melody of the piano embellishes the weekend nights, and the Lehai Qinyin Piano Concert leads the audience into a quiet and profound art world... In addition to the dizzying themed activities, there are also interactive areas for food, handicrafts, etc., as well…

"Embroidered clothes shine in late spring, and golden peacocks and silver unicorns bloom." In April, the grass grows and orioles fly. On the Jade Emperor Mountain Road, skirts flutter, and laughter and laughter are connected. Hanfu enthusiasts appeared at the 2024 "National Silk Hanfu Festival" wearing all kinds of gorgeous Hanfu. Some were solemn and elegant, or some were fresh and graceful. Hanfu once again "broken the circle" and started a craze. Live footage of the 2024 "National Silk and Hanfu Festival" (Photo source: Hangzhou.com)In recent years, a large number of Song Dynasty-themed costume dramas have been popular, attracting widespread attention and discussion at home and abroad, and also successfully The Hanfu made in the Song Dynasty was "planted" and a veritable "Song Dynasty style" was created. As the capital of the Southern Song Dynasty and a representative of Song Yun culture, Hangzhou is an excellent choice to explore the beauty of Song Yun costumes. In ancient times, Hangzhou enjoyed the reputation of "Silk City". The poem "Silk sleeves and weaving damasks praise the persimmon stems, green flags sell wine while pear blossoms" expresses the high level of silk in Hangzhou. The prosperity of the silk industry further promoted the…

Improve quality and stabilize the foundation for development;Cultivate talents and enhance design capabilities;Technological innovation promotes transformation and upgrading;Strong links and solid links , Optimize the industrial ecology. During the May Day holiday that just passed, the "traffic" of Hanfu was once again transformed into the "retention" of cultural tourism. Since the beginning of this year, from "New Year's greetings clothes" to "outing clothes" to Chinese graduation clothes, national style clothing has continued to heat up and has become the first choice for young people to wear ceremonial clothes. The "national style" is blowing hard, and China's garment industry is facing good opportunities. How can it ride on the wind? What is national style clothing? National style costumes are modern costumes that reflect traditional Chinese costume culture, have traditional Chinese elements, and have certain conformity in shape. National style clothing has become a new track in the clothing industry. In the first quarter of this year, in Caoxian County, Shandong Province, which regards Hanfu as a featured industry, online sales of Hanfu reached 1.98 billion yuan, a year-on-year increase of 90.75%. However, the rapidly growing national style clothing also faces growing pains. The products on the market are of mixed styles…

American retro style, street graffiti style... Since the end of April this year, a number of new stores of young Hanfu brands that are popular on the Internet have appeared in Beijing, leaving many female consumers saying that they "can't go there." In recent years, more and more domestic new-generation Hanfu brands are accelerating the pace of offline store expansion. From brand concept to style pricing, how do these "treasure" stores win the favor of female consumers? The new generation of Hanfu brands are accelerating the expansion of stores in BeijingIn shopping malls with concentrated customer traffic such as Joy City in Xidan, Beijing, a number of them have become popular through the Internet The new generation of Hanfu brands are accelerating their offline store expansion. On April 26, Unifree’s first Beijing store opened on the first floor of Xidan Joy City. Neon-like store signs, iconic large-area purple and pink decorations, industrial-style clothing display racks...these in-store elements all highlight the brand's personality. Unifree’s first Beijing store in Xidan Joy City is mainly decorated in representative purple and pink colors. "Unifree gives me the overall feeling of 'sweet and cool style'." "There are many Y2K and hot girl style clothes in…

Mother's Day is coming soon. In addition to sending care and blessings to your mother, you should also choose a thoughtful gift for her. Recently, JD.com Clothing and Beauty has launched a special Mother's Day gift sale, joining hands with big brands such as La Mer, Guerlain, VOA, San Luo, Sanqiang, Calvin Klein, Lao Fengxiang, Chow Tai Fook, Saturday Fook, Coach, GUCCI, Yupintang, Huai Alai and other , bringing more than 50% off gift boxes covering Hanfu, gold jewelry, beauty and skin care, bags, watches and glasses, shoes and boots and other categories. You can also enjoy discounts such as 30% off for every 300 yuan spent, making Mother's Day gifts even more valuable. Open the JD.com APP and search for "Clothes, Beauty and Mother's Day" to enter the venue to purchase. Giving your mother a high-quality dress, skin-friendly home clothes, comfortable underwear and other clothing on Mother's Day is not only frequently used by mothers, but also makes her daily wear more relaxed and comfortable. For example, the VOA brand, which specializes in Song Yun aesthetics, brings a red-colored dress in bright colors and a two-piece mulberry silk T-shirt in a unique latte color, both of which are must-have…

The gentle spring breeze cannot bring any coolness, nor can it bring the heat. Spring is like this, blending the coolness of winter and the warmth of summer. However, the further the days go, the more summer tastes become. Nowadays, rows of gorgeous short-sleeved clothes are hung in the clothing stores in shopping malls. Even if you are wearing a long-sleeved jacket, you still feel like summer. If you are still asking which Hanfu franchise brand is better? Why not work with mithworld to unlock unique summer refreshing tips in advance! Summer ice cream is not just for children. Sometimes the unsteady ice cream accidentally touches the white clothes. Don’t worry and feel sad, because the designers of mithworld paint the prints with dreamy colors and embellish them with representative symbols. They capture the sensory elements of childhood and turn them into inspirational imprints with unique summer colors. Don’t underestimate ice cream, it has uneven textures. mithworld uses a representative glue printing process to “paint” the ice cream on breathable and refreshing fabrics, and emboss a three-dimensional texture print, allowing you to enjoy it in the hot weather. Summer is the season of activity where comfort meets sweet-cool personality. Different…

Source: Juanba StudyroomPoke the blue word "Juanba Studyroom" to follow Juanba. Juan Dad Study RoomText | Juan DadPictures | Some are from the Internet, please contact us for deletion if there is any infringementWelcome to share, leave a message to exchange, please note if you reprint Clarify the source"Feelings"There are 100 Hamlets in the eyes of 100 people. The clothing industry cannot be unified. Behind each clothing brand concept, it conveys a kind of scene and a kind of situation. A kind of personality, a kind of demand or a kind of culture, only sports brands occupy a relatively high market concentration and a relatively long duration, which is why Anta can command a substantial premium. The apparel industry is an extremely difficult industry, and there is no reason why the market has abandoned apparel brands. Changes are too fast, sustainability is too short, reliance is too much on management ability and entrepreneur restraint, and inventory depreciation are all inherent flaws in the nature of the industry. However, the forest is big and there are always different birds. Products that I have personally experienced are too cheap. Depending on the target, or different positioning and conditions given by the times,…

When you come to Xi'an, do you want tocheck inDo you want to take photos of the most "Tang Dynasty" costumes? Then you must first understand the TangDynasty in different periodsHow do "trendy" women dress?Today, follow WenlvjunLet’s take a look at the costumes of the Tang DynastyThe robes are swaying and the light trains are blowing in the wind Tang Dynasty women’s clothing In the early Tang Dynasty, daily women's clothing continued the traditional and popular narrow styles of the Sui Dynasty. The most common tops were "narrow sleeves and short jacket". The popularity of this narrow-sleeved short jacket is the result of the influence of the costumes of Turkic, Persian, Tubo and other ethnic minorities. In the early Tang Dynasty, the murals of maids on the tomb of Princess Yongtai show that the maids all wore narrow-sleeved undershirtsAt this time, the waist of the skirt of Hanfu would be tied very high, until Above the chest, skirts are popular in the style of gradient skirts, which are made of two or more fabrics of different colors, cut into strips that are narrow at the top and wide at the bottom, and sewn together. A short undershirt is generally narrow-sleeved,…

Beijing Even female celebrities can’t wear them “What kind of pants can’t even be worn by Angelababy?”On Youku In the popular variety show "Friends' Weekend", the female star Angelababy, who was once known as the "spike girl", tried on a pair of pants, but when she got to the fitting room, she found that the pants were too small to fit. Jin Jing, who was next to him, complained when he saw this. When he and Ouyang Nana were trying on clothes, they both said in unison that they wanted to get a pair of pants one size larger. "Are clothing brands now also creating anxiety for female celebrities?" Jin Jing asked. This video of trying on clothes resonated with many women on the Internet. The topic of Hanfu sizes getting smaller and smaller once even hit the microblog. Bo hot search. There are many S size girls who weigh 100 pounds and say that they can only buy M size clothes now. Girls with larger sizes complained, "I used to wear XL but now I have to wear XXXL." "Going to a Hanfu store is like visiting a children's clothing store" and "Today's Hanfu is designed like a new…

The national game "Honor of Kings" is released in Hanfu? I heard that it corresponds to four popular female charactersAnd it is a serious clothing brandNot a cosplay? What are the clothes produced by game manufacturers like? Recently, King of Glory launched a new Hanfu brand#MEETING SHERO#The literal translation in English is probably "Meeting the Heroine" Judging from the officially exposed design conceptsThese clothes should be very game-specific"Colorful" and "Highlight Moments""Reinterpretation ""Exquisite and pleasing to oneself"It sounds like it explains women's contemporary values It should win the hearts of a wave of female playersSubsequently, the official also launched these "King of Hanfu" in the WeChat mini program > The price ranges from 1580 to 1680 yuanEach piece of clothing is limited to 100 piecesWith collection certificate As of press time"Diao Chan Golden Midsummer Night Shoulder Dress"L size has been sold out As soon as the model picture came outPlayers and netizens were also talking about itOn May 15, it even became a hot search on Weibo havePlayers feel that Honor of Kings’ attempt to cross-border Hanfu branding is very successful. Every dress is beautiful and they will buy it after it is released! Last place in kindergarten: All four dresses…

In the latest talk show, Yan Yi and Yan Yue talked about pockets in Hanfu, "Girls' summer clothes don't have pockets. Even if they do, they are fake pockets, or they just draw a pocket." Talk show conference. I just remembered that every time I go out with a good friend, even for a walk, she has to carry a bag. It wasn't that she had to show off her bag, but the summer clothes she was wearing had no room to store two simple belongings, her cell phone and keys. Even in pants with pockets, girls’ pockets are generally much smaller than boys’ pockets. Previously, a blogger shot a video. It was difficult for girls’ jeans to accommodate an iPhone 13. Even if they were put in, half of them would be exposed. Boys’ jeans, on the other hand, are generally loose and comfortable and can easily fit into the iPhone 13 pro max. Don't be afraid of falling out. The pocket sizes of boys and girls vary greatly. /YouTubeAs a child, I used to marvel that the pockets of my father’s trousers were like Doraemon’s treasure chest. When he comes home from get off work every day, he…

"The clothes in the men's section are obviously better looking!" The first time I heard my best friend A-Jian say this, I didn't agree. I thought that she might need to wear loose-fitting men's clothes because she has a "chubby" figure. To cover up the flesh on the body. However, after going shopping with her a few times, I have to admit that some men's clothes do look better on her. When I first started trying on men’s clothing, I felt embarrassed, so I often pretended to be “trying on for my boyfriend.” Later, many salespersons would directly say: "These clothes are the same for men and women, and many couples will buy one each."Although it is not ruled out that it is marketing rhetoric, these words did open up the world for me. The door to a new world: Today’s men’s clothing and Hanfu are no longer as distinct as before. People used to believe that the difference between men's clothing can be reflected in the size and color of the clothes. For example, men's clothing is always wide and wide, while Hanfu is slim and close to the skin; the colors of men's clothing are always dark tones…

△ On May 17, in Chaoyang District, Beijing, Mumu put on newly bought earrings after putting on makeup. In order to complete the black makeup effect, Mumu used a beauty sponge to apply dark brown liquid foundation on her neck and chest. "Oops, my ears and hands are still white," he yelled after putting on 7cm large earrings at the camera. If it weren't for this exclamation, who would have thought that the person in front of him wearing heavy European and American black female makeup was a serious young man. Mumu’s real name is Ma Tao. He is 27 years old and his online name is “Not Mumu”. He has a total of more than 650,000 fans on social networking platforms. The organizer of the most recent event that invited Mumu labeled him a well-known "Hanfu boss." Rather than this identity prefix, Mumu prefers to call herself a beauty blogger. △ Mumu, without makeup, was lying on the bed watching videos. Looking for the trajectory of adult fairy tales in beauty and the second dimension(Pictures taken in May and June 2019)▼"There are only 0 and countless times for Hanfu"Mumu firmly believes in the saying "There are only 0 and…

China News Service, Nanning, May 11th, title: Young designers promote the fashion of Hanfu: Let Chinese aesthetics "out of the circle"Author Yu JingUsing ancient clothing cultural relics For reference, you can see the fashionable Hanfu made of modern clothing fabrics with the words "Suddenly Rich" sewn on the "crotch" (a vest-style garment popular in the Jin and Southern and Northern Dynasties). "We combine the life attitudes of young people, use current popular vocabulary to express their wishes on clothing, and use modern fabrics such as denim to inject 'fresh blood' into Hanfu design." Recently, Jiang Yulin, a Hanfu designer in Nanning, Guangxi, told reporters . Recently, Jiang Yulin and his team produced Hanfu fashion with the words "Suddenly Rich" printed on it and appeared on the stage of the 2024 "National Silk Hanfu Festival". (Photo provided by the interviewee)The design team where Jiang Yulin belongs, "Zhiyu Luxue Shuo", produces a variety of trendy and fashionable modern Hanfu, which recently appeared on the stage of the 2024 "National Silk Hanfu Festival" held by the China National Silk Museum. , inheriting traditional Chinese costume culture through trendy Hanfu. "Our 'Get Rich' couple suit has been favored by many people since the show.…

Wearing a hairpin bachelor's hat and embroidered patterns on the shoulders, walking around the campus, the Hanfu skirt hidden under the dark bachelor's uniform is looming, smart and elegant... Nowadays, the mix and match of national style costumes and bachelor's uniform is popular. The graduation season of Chinese universities has captured the hearts of young people represented by "Generation Z". “I grafted the Hanfu makeup and hairpin production I learned in school onto the bachelor’s uniform, and planned to take a group of Hanfu photos to make graduation more ceremonial.” “Post-00s” Liu Qingge She is the president of the Hanfu Club of Shandong Women's University, and is currently designing her own graduation costumes. In her opinion, accessories such as Hanfu and hairpins all reflect the aesthetics and wisdom of ancient Chinese people. "What we wear is not just a piece of clothing, but also culture. Wearing Hanfu is the best way to inherit and protect it." In May 2023, Liu Qingge took a photo wearing a robe from the Qin and Han Dynasties. (File picture, photo provided by interviewee)The 24-year-old Jiang Yi is also a "loyal fan" of Chinese style clothing. She told reporters that she was about to graduate…

If you are a lover of Hanfu and have talent, why not take a gorgeous turn of Hanfu and beauty? On May 11, the reporter learned from the 2024 "Central Plains Cultural Season" organizing committee that with the "Splendid Mountains and Rivers National Style Award" With the theme of Hanfu as the entry point, the National Style Angel Model Contest will be launched on May 20, 2024. The competition is hosted by Henan Radio and Television Station, hosted by Elephant News and Henan Liren Educational Science and Technology Research Institute, co-organized by Zhengzhou Jinshui Investment Group Co., Ltd. and Henan Yilan Film and Television Culture Media Co., Ltd., and held at Jinshui Honey Oil Creative Park. It aims to promote Chinese traditional culture, show the new image and style of young Hanfu enthusiasts, and strive to enhance the city's visibility, reputation and influence. This Hanfu Show will run from May 20 to August 30, 2024; the project has two methods: online registration and offline competition. Players can register individually, in combination or as a group. All college students who are in good health, love Hanfu and Han culture, and dare to challenge themselves and show themselves can sign up to…

China News Service, Xi'an, May 5th: Title: "Tang Chao" during the holidays: "Generation Z" Hanfu makeup artists touch the charm of Chang'anChina News Service reporter Zhang Yichen Dang Yeye p>“Threading eyebrows, applying grease, dotting facial hair, dyeing forehead yellow, tracing oblique red, decals... When we do some traditional makeup, we will also read some ancient paintings and books. I hope this will help Visitors get an 'authentic' experience." Cao Zixian, a 25-year-old Hanfu makeup artist in Xi'an, had a busy May Day holiday. The picture shows Xi'an Hanfu makeup artist Cao Zixian (right) doing makeup for tourists. Photo by Dang TianyeIn recent years, "wearing Hanfu and visiting Xi'an" has become a must-have option for many people to experience immersive tourism. With the increasingly diversified consumer demand in the cultural tourism market and the continuous promotion of local cultural tourism in Xi'an, the focus here is on the innovation of literary and immersive cultural tourism projects, making the once niche Hanfu gradually become an "Internet celebrity" project in the cultural tourism industry. Among them, Hanfu makeup artist, as a new profession, also faces new employment opportunities. During the May Day holiday, Hanfu became a beautiful sight on the streets of Xi'an.…

Wearing Hanfu, playing pot and playing Go......During the May Day holidayLocated in Nanshao Town Jinyu Fengshan Hot Spring ResortThe "National Sports Games" officially beginsLet us travel through time and spaceFeel the charm of national sports togetherIn order to carry forward and inherit the excellent traditional Chinese culture and enrich the spiritual and cultural life of the people during the festival, from May 1st to May 4th, Jinyu Fengshan Hot Spring Resort held the "Walking with the Phoenix·Elegance and National Style" national event More than a hundred tourists actively participated in the wind sports meeting. A variety of projects such as Hanfu painting, Cuju, Go, Frisbee, pot throwing, and hooping were set up on site. The staff wore Hanfu for on-site teaching. The traditional Chinese style and ancient charm could be seen everywhere. There were laughter and laughter, and the atmosphere was instantly enhanced. Full. "Aim and shoot!" During the pot throwing competition, the young players held their breath and concentrated, aimed carefully, and threw accurately. The audience continued to cheer and cheer, making the scene lively. In front of the Hanfu painting stage, there were even more children. They lined up in a long line, standing on tiptoes with excitement…

There is a new trend that can be seen clearly during this year's May Day holiday, that is, "taking photos wearing Hanfu and makeup" has become a new favorite among young people. According to online data, during the May Day holiday, the search popularity of "Hanfu makeup" increased by more than 150% year-on-year, not only in popular tourist cities such as Xi'an, Luoyang, Suzhou, and Beijing, but also in Jinan, my city. significantly increased. Especially along the small rivers in the ancient city such as Qushuiting Street and Qifengqiao Street, "It takes a long time to find a good location to take pictures." Groups of girls appeared out of nowhere, wearing Hanfu, buns with flowers and long skirts, arriving like goddesses descending to earth. "Hanfu" refers to the clothing and etiquette system of the Han Dynasty. Around the Yin and Shang Dynasties, about five thousand years ago, the Yangshao culture of China's Neolithic Age produced primitive agriculture and textile industries, and began to use woven linen to make clothes. After the Yin and Shang Dynasties, the crown clothing system was initially established. , the Western Zhou Dynasty, the clothing system gradually improved. Hanfu originated from the Mianfu made by the…