Who would have thought that the "Dior copied Chinese horse-faced skirt" incident would have such great stamina. In July 2022, after Dior's new product was revealed to be a copycat of Chinese horse-faced skirts, sales of horse-faced skirts have been increasing. Cao County, "a big county for horse-faced skirts," made a profit of 550 million from selling horse-faced skirts in the first two months of this year. The sales of Year of the Dragon New Year clothes, which are mainly horse-faced skirts, exceeded 300 million during the Spring Festival. There is a Hanfu brand that has only been in operation for one year, and its turnover exceeded 100 million. Xinghe Hange, which was founded just 10 months ago, has a turnover of 70 million, and once made a daily profit of 1.5 million yuan. What is the concept of making 1.5 million a day? I got 62,500 yuan in one hour, and I earned a monthly salary of 3,000 yuan in one hour, which is what a dozen workers would earn in a year and a half. Another protagonist in the comparison incident, the LVMH Group of the Dior brand, saw its revenue share in China slipping from 35% to…

Horse-faced skirt, also known as "horse-faced pleated skirt", is one of the main skirt styles for women in ancient China. There are four skirt doors at the front, back and outside, two of which overlap. The outer skirt door is decorated, and the inner skirt door has less or no decoration. , the horse-faced skirt is pleated on the sides, and the waist of the skirt is mostly made of white cloth, which means growing old together, and is tied with ropes or buttons. The word "horse face" first appeared in "History of the Ming Palace": "The drag strip has a continuous back collar, and there are swings on the sides, the front collar has two sections, and there are horse face pleats underneath, rising to both sides." But. The history of horse-faced skirts can be traced back to the Song Dynasty, because skirts in the Song Dynasty already had the shape of horse-faced skirts. The spiral skirt is a functional "crotch-opening skirt" designed for women in the Song Dynasty to facilitate riding donkeys. Meng Hui said in "Slit Skirt": "This kind of Song skirt is composed of two pieces of skirt with equal area and independent of each other.…

How various types of clothing lead the trend and become the focus of attention nowadays seems to be in a constant cycle. For example: Horse-faced skirt. Although it first appeared in the Song Dynasty, it became more popular and prosperous during the Ming and Qing Dynasties. After a period of depression, by November last year, horse-faced skirts became popular again. Both men and women are fascinated by horse-faced skirts. When I went to Chengdu and went out for a walk, I realized that there were many horse-faced skirts in the streets and alleys. Its brilliance simply amazed everyone. 1: Wearing a horse-faced skirt, starting from the familiar horse-faced skirtSend 1: VS skirt For Ru skirts, there is a profound aesthetic culture. Its design is the same as the horse skirt, with embroidery and ribbons. However, there are many differences. The horse-faced skirt is shaped like a trumpet and is easier to match than the skirt. For example: match it with a vest or shirt. If you go out on the street every day, the underskirt is not as flexible as the horse skirt, which makes it very tiring and easy to be embarrassing. ▼ 2: VS cheongsam skirt Horse-faced skirts…

I believe many people are already familiar with the horse-faced skirt when we talk about it. This is a major skirt style in Chinese Hanfu. As the national style becomes more and more popular, the horse-faced skirt has gradually appeared in the public eye. The beauty of the horse-faced skirt is unmatched by other skirts. Compared with ordinary skirts, the horse-faced skirt not only has cultural heritage, but also has a more unique design. The horse-faced skirt is composed of four front and rear skirt doors, which overlap each other and have pleated features on the sides. In the middle part of the skirt, the skirt doors overlap to form a trapezoidal smooth surface, so it is commonly known as "horse face". The horse-faced skirt has a long history, going through historical stages such as Liao, Jin, and Yuan. After the Ming Dynasty, it reached its most mature stage, and then the design gradually became simpler. 1. Horse-faced skirts come in various styles It can be worn in ancient Chinese style or matched with modern casual style Don’t think that the style of the horse-faced skirt is particularly single. In this diversified era, facing a national-style item, we can unlock…

Yang Mi has her own way of exporting traditional culture. This time she started the journey of horse-faced skirts in private servers. Everyone’s awareness of horse-faced skirts is already very wide. With the development of fashion, various kinds of horse-faced skirts have appeared. Skirts are endless. As a traditional Chinese dress, the horse-faced skirt is often seen in daily life. Many people also use it as wedding dress to show their unique charm. [Selection and design of horse-faced skirts] 1. Color selection Many people come into contact with horse-faced skirts for the first time and don’t know what to wear. In fact, if we don’t do serious research, we can choose from the basics first, that is, color. The choice of color is actually quite simple in comparison. Common colors are red and black or some elegant colors. These colors have completely different effects on matching the upper body, and the styles displayed will also be different. Red is more atmospheric and stylish, black is more handsome, light colors are more gentle, or It depends on what kind of wearing feeling you like. 2.Choice of pattern Another thing is the choice of patterns. There are various patterns on horse-faced skirts,…

No one can tell who started this trend first. But in Caoxian County, there is a "myth" widely circulated among Hanfu merchants: last year, in a live broadcast room in Caoxian County, the sales of horse-faced skirts reached hundreds of thousands of yuan a day. Horse-faced skirts have become a hot money-making opportunity in Caoxian County, and Caoxian County has become the focus again because of horse-faced skirts. In 2021, this county in southwestern Shandong was nicknamed the "center of the universe" on the Internet because of a netizen's "Shouting Mai". The traffic has passed, but Caoxian County is not as "short-lived" as imagined. In the past few years, Sun Xiangyu, a post-95 Hanfu merchant in Caoxian County, has worked in logistics, tried e-commerce, and sold costumes. He has witnessed the return of the national trend blowing to the land of Caoxian through the Internet and constantly reshaping it. With this county. His experience is the epitome of many Caoxian people. In Sun Xiangyu's view, behind Caoxian County's renewed popularity lies the vitality of this county, which will change at the right time and always follow the direction of the market. "There are no limits, opportunities come, let's see who…

The temperature is rising, and it’s the annual beauty season again. With full joy, welcome the beautiful days. Looking at the green branches, blowing the gentle spring breeze, enjoying the warm sunshine, the small beauty of life is nothing more than this. The beautiful and warm spring is the perfect time to dress yourself up delicately and elegantly. If you still don’t know what to wear this spring, you might as well use the “horse face skirt” to start a new Chinese-style romance. It is not only elegant and slim but also noble, and the rate of turning heads when walking on the street is very high. Let’s take a look! Everyone is rushing to wear Duma face skirt. What is the magic power of it? 1. Four skirt door design, showing classical craftsmanship Modern skirts are designed to be simple and chic, but the workmanship is certainly not as heavy as classical craftsmanship. A "real material" horse-face skirt will inevitably choose the design of four skirt doors, and use two-by-two overlap to form a unique "horse-face" structure, which is also the origin of the horse-face skirt. The unique four-skirt door design of the horse-faced skirt shows classical craftsmanship in…

Before reading this article, you are sincerely invited to click "Follow", which will not only facilitate your discussion and sharing, but also give you a different sense of participation. Thank you for your support. Nowadays, a kind of Chinese clothing has once again entered the public eye, and even once became one of the most popular clothing among female friends. This kind of Chinese clothing is the horse-faced skirt. As a traditional costume in ancient my country, I did not expect that it would be favored by everyone again in modern times, and it would quickly become famous in a short period of time, and it would dominate the screens of major online platforms for a long time. So what is the origin of this horse-faced skirt? Why was it named "Horse Face"? What should you pay attention to if you wear this kind of clothing? Do you know all this? First of all, let’s take a look at how the horse-faced skirt was born. Looking at the costumes in various countries, there is a certain evolution process. Few of them are created out of thin air. Instead, they are constantly improved and innovated on the basis of reference. This…

In December 2023, the horse-faced skirt, one of the standard features of Hanfu, was rated as one of Taobao's top ten products of the year, and also became a popular "New Year's shirt" during the 2024 Spring Festival. Many consumers' initial recognition of horse-faced skirts may come from the "horse-faced skirt incident" two years ago, from celebrities carrying goods, or from social media promotion, but no matter what, horse-faced skirts are very popular. , and whether the Hanfu represented by this skirt is about to usher in great wealth is worthy of our attention. 01 The Origin of Chinese Clothing: The Horse-faced Skirt Broken by Accident In this Spring Festival of the Year of the Dragon, you must have seen many people wearing a dignified and gorgeous pleated skirt on the streets and tourist attractions. In this year’s three-piece New Year’s suit of “buying new clothes, getting a manicure, and perming your hair”, horse-faced skirts suddenly emerged and became many people’s “New Year’s shirts” and also became the number one item in many people’s wardrobes. A piece of Hanfu. According to Taobao data, during the Double 11 period in 2023 alone, Taobao sold more than 730,000 horse-faced skirts, which could…

As early as the Spring Festival, trendy people in the fashion circle have already started to create new styles for the spring. Attentive sisters must have discovered that among various fashionable outfits, skirts such as "horse face skirts" stand out and often occupy the focus of passers-by unconsciously, whether they are paired with a shirt or a small fragrant jacket. They all look very fashionable and good-looking. As the appearance rate of "horse-faced skirt" continues to increase, the corresponding wearing methods are also constantly optimized. A top or jacket that seems to be worn casually actually contains a lot of skills. A reminder for sisters who plan to buy a "horse face skirt" or those who have already bought it but don't know how to match it. The correct way to combine the "horse face skirt" is here: 1. "Horse face skirt" shape, a mixed interpretation of national style and fashion What is a "horse-faced skirt"? "Horse face skirt" can also be called "horse face pleated skirt", which was mainly popular in the Ming and Qing Dynasties. Because of its long skirt and unique Chinese texture patterns, it is now used by many people to create Chinese-style looks. Especially some…

Clothing is a material expression of the culture of the times. As two adjacent dynasties, the Tang and Song dynasties had very different clothing styles. The humanities and arts developed under the political background of "emphasis on literature and suppression of martial arts" had a very important impact on the changes in clothing. The clothing in the Song Dynasty had a very obvious trend of simplicity, pragmatism, elegance and advocating nature. 褙子： It is the most distinctive costume of the Song Dynasty. It is usually worn in the living room. We can see it in Zhifu. It is developed from the previous half-arm and mid-single forms. The trousers are not only suitable for women to wear. With the continuous evolution and development, they have become a kind of clothing that can be worn by both men and women, regardless of high or low, regardless of culture and martial arts, and by both the government and the public. "History of the Song Dynasty·Yu Fu Zhi" says: Huachai Zhaiyi is a formal dress, and the back is for daily wear." Queens and ladies also wear it in informal occasions. Reason for recommendation: comfortable and decent, the most cost-effective item. Skirt: Skirts in…

Hanfu, the full name of "Han nationality traditional clothing", was created during the more than 4,000 years from the accession of the Yellow Emperor to the late Ming Dynasty (the middle of the 17th century AD), centered on Chinese etiquette culture, through the admiration of Zhou rites and the laws of heaven and earth through successive Han dynasties. The ceremonial dress system formed. Hanfu carries China’s outstanding craftsmanship and aesthetics such as dyeing, weaving and embroidery. The history of Hanfu is the history of the development of Han nationality clothing, and its history has a long history. The history of Hanfu can be traced back to ancient times, around 3000 BC. At first, people used woven linen to make clothes. Later, silkworm breeding and silk spinning were invented, and clothes and clothing gradually became complete. In the Huangdi era, crowns appeared and the clothing system gradually took shape. After the Xia and Shang Dynasties, the crown service system was initially established, and gradually became complete during the Western Zhou Dynasty. In the late Zhou Dynasty, due to the rapid changes in politics, economy, ideology and culture, the clothes and customs of the princely states began to be obviously different, and…

Recently, the Fujian Flower Festival was held in Liangcuo, a characteristic historical and cultural district in Cangshan District. Young men and women dressed in Hanfu welcomed the spring with blooming flowers. The reporter learned from an interview on the 27th that with the rise of national trend culture and the active promotion of Hanfu enthusiasts in Fuzhou, Hanfu culture has successfully "broken the circle" in Fuzhou. From an early niche hobby to now it has widely entered the public eye, and more and more people people have found new career opportunities in the Hanfu cultural industry chain. Traditional culture blessing Fuzhou Hanfu becomes more popular In recent years, with the blessing of traditional culture, the popularity of Hanfu in Fuzhou has continued to rise. In historical and cultural districts, parks and green spaces, you can often see young men, women and children wearing Hanfu taking photos and checking in. Along with this, Hanfu experience centers and travel photography studios have also opened one after another, and Hanfu culture has "broken the circle". This makes Zheng Wei, president of the Fujian Provincial Hanfu Culture Promotion Association and Fuzhou Traditional Culture Promotion Association, very pleased. As a native of Fuzhou, Zheng Wei…

Looking back at the fashionable outfits during the Spring Festival, red can still be seen everywhere, but among the styles, there has been a fashionable trend of "horse-faced skirts". Its popularity is inseparable from the new Chinese style wear in recent years. It can exude the elegance and indifferent inner temperament of Asian women and fully demonstrate the confidence and beauty of women. Of course, the "horse face skirt" is not limited to the Spring Festival. We can still wear it when spring begins, and it is definitely a hot commodity in this season. "Horse-faced skirts" are worn by women who are not picky about their age. Children and young people can not only keep up with the trend but also leave a pleasing "dignified and majestic" image in the eyes of their elders. Wearing them by middle-aged and elderly women can highlight their elegance. Classic feel. [First understand the popular history of "horse face skirt" before you can truly integrate it into the current outfit] Horse-faced skirt can also be called horse-faced pleated skirt, which is a type of Hanfu. The skirt has four skirt doors at the front and back, overlapping each other. The front is smooth and…

The "new Chinese style" horse-faced skirt can be regarded as the latest trend. It is the "shirt" worn by celebrities in street photography and shows. It is a hot search as soon as it is worn, and it has become a topic and popularity. It is the most beautiful scenery in spring. The elderly, mushrooms, and children all wear their own horse-faced skirts. It collides with spring; it is also popular on social platforms. Fashion and travel bloggers take horse-faced skirts to check-in all over the world, reproducing the elegance and charm of oriental Chinese clothing; and, wearing horse-faced skirts to check-in and take photos People can see it everywhere, which also proves the popularity of horse-faced skirts from another direction. Picture source Xiaohongshu From being a niche to being popular now, why is the new Chinese style represented by the horse-faced skirt so popular? Today, let’s talk. 01. How popular is the new top horse-faced skirt? Whether a phenomenon or a behavior is really popular can be easily judged from the data on major social media. How popular is the horse-faced skirt, which is said to be the new top trend, on major social media? On Weibo, there are…

The horse-faced skirt is the most popular ancient costume this year. In the first two months of this year, sales of horse-faced skirts in Cao County, Heze, were close to 550 million yuan. On March 26, a reporter saw at a horse-faced skirt manufacturer in Wenzhuang Village, Yandianlou Town, Cao County, that more than a dozen workers were busy making horse-faced skirts in preparation for the upcoming sales peak. April will usher in another sales peak for horse-faced skirts This company, Cao County Jiang Yishan Clothing Co., Ltd., started selling horse-faced skirts in July last year. The person in charge of the company, Zhao Ru, watched as the average daily sales of horse-faced skirts increased from twenty to thirty orders to over 100% within two months. Thousands of orders. In Zhao Ru's view, the surge in sales is not only due to the cost-effectiveness of the product itself, but also to the fact that he provides consumers with a better service experience as much as possible, such as using SF Express to deliver goods to their doorsteps. In the past month, Zhao Ru has just added a new production workshop in Wenzhuang Village, Yandianlou Town. "As long as the demand…

In recent years, Chinese style has become more and more popular, especially in the fashion circle, where many Chinese clothes are praised by more and more celebrities and fashion bloggers. From ancient traditional clothing, horse-faced skirts, to modern Chinese-style outfits, they are constantly subverting people's aesthetics and becoming a new fashion in the entertainment industry. Horse-faced skirt is one of the representatives of traditional clothing. Its charm lies in its rich layering and beautiful lines. A variety of colors and patterns are used on the skirt to make the skirt more layered and three-dimensional, showing the unique elegance and temperament of women. [First] Let’s explore the charm of horse-faced skirts, which are worn by celebrities at home and abroad >>>Get to know the horse-faced skirt The horse-faced skirt is composed of a horse face and pleats. It is one of the main skirt styles for women in ancient China. The skirt part of the skirt extends to both sides, resembling the facial contours of two flying birds or a horse, so it was given this name. . Since the horse-face skirt requires extremely exquisite craftsmanship, the choice of fabric is also very particular. Silk and other noble fabrics are usually…

Last year, the international fashion brand Dior was caught in the controversy for plagiarizing the horse-face skirt, a traditional Chinese dress. A basic plain-colored horse-face skirt, which sells for tens of yuan in Hanfu online stores, sells for as high as 29,000 yuan in Dior and is sold out. It is reported that the skirt in question was made by a Korean designer. What’s even funnier is that the Dior store in Seoul, Korea, which sells the skirt, said: “The design combines French and Korean culture.” Later, although the skirt was removed from the online mall, it aroused the thinking of many Chinese people. From the Dragon Boat Festival to horse-faced skirts, from movable type printing to plum blossom sportswear, there are so many pieces of traditional Chinese culture that have been coveted and "stolen" by others. In this issue, we will walk into the horse-faced skirt with Xu Jiao and truly feel its charm. I hope that the lost popularity of horse-faced skirts is not a flash in the pan. When it comes to inheriting traditional Chinese culture, you and I are both masters. 1. The red carpet of the Golden Rooster Awards was filled with flowers, and Xu…

Horse-faced skirt, this ancient and elegant costume, originated from the ancient Chinese court culture. Its unique feature is that the skirt is wide and resembles a horse's face, hence the name "horse-faced skirt". Recently, "horse-faced skirts are selling like crazy" has become a hot topic on the Internet. This traditional costume originated from China, after a period of silence, suddenly burst out with amazing charm. Not only did its sales soar in the domestic market, it also attracted widespread attention in the international fashion circle. Behind this phenomenon, there is not only the unique cultural value of the horse-faced skirt itself, but also a reflection of contemporary consumers’ pursuit of cultural confidence and self-improvement. During the Spring Festival of 2024, the horse-faced skirt produced in Caoxian County, Shandong Province became a "hot item" and became the "New Year's jersey", driving an upsurge in traditional cultural consumption. As of March, Caoxian County's New Year's Eve clothes mainly made of horseface Sales have exceeded 300 million yuan, and transactions on many e-commerce platforms have also grown rapidly. More than 2,500 related Hanfu companies have been registered, a year-on-year increase of 355.25%, reaching the peak growth rate in ten years. There are many…

The horse-faced skirt can be called “the first skirt in spring”. Previously, #400 college students returned to Caoxian town to sell horse-faced skirts# became a hot search topic. As one of China's major Hanfu production bases, Cao County in Heze City, Shandong Province, has ushered in a "tremendous wealth" with the popularity of horse-faced skirts this year. According to reports, starting from the year before, as of February this year, the sales of the Year of the Dragon New Year greeting clothes mainly produced in Caoxian County have exceeded 300 million yuan. A Hanfu horse-faced skirt merchant in Cao County said that offline sales increased dozens of times during the Chinese New Year, and a single online live broadcast account could also have an average daily sales of 200,000. After the Spring Festival, the popularity of horse-faced skirts has not diminished, and it has become a fashionable item for many people’s daily shopping and commuting. Picture source: Tu Chong Creative So, how did the horse-face skirt become so popular? Why is the horse-faced skirt “out of the circle” among so many styles of Hanfu? How did Caoxian County catch this "vast wealth"? The particularity of horse-faced skirt First of all,…