Cover news reporter Yang RuiwenA hibiscus flower was woven on the embroidery machine. The anchor Shi Liu repeatedly adjusted the live broadcast equipment. The designer's pen moved rapidly on the drawing board. At that time, a car set off from Pengzhou, carrying various styles of ready-made clothes and rushed towards the company... This is the scene at nine o'clock in the morning when employees of the Hanfu brand "Return to the Han and Tang Dynasties" are preparing for the release of new winter products. Lu Xiaowei is the founder of Chengdu Hantang Culture Communication Co., Ltd. Her colleagues in the Hanfu circle prefer to call her "Green Pearl". The entrepreneurial history of "Return to the Han and Tang Dynasties" is almost a microcosm of the history of changes in the domestic Hanfu industry. Lv Xiaowei, who has participated in and witnessed the "return" of Hanfu and is still running for the revival of Hanfu culture, has two wishes: to let everyone have their own set of Hanfu; to make the return to Han and Tang Dynasties a century-old event Brand, leading the trend of Hanfu. Resigned from the TV stationEstablished the first physical Hanfu store in the countryIn 1980, Lu…

Editor's note:Han clothes are like water, a dream for a thousand years. Whenever the weather is fine on weekends, many "little brothers" and "little sisters" dressed in gorgeous and elegant Hanfu, walk slowly by the Daming Lake in Jinan, with fragrant hair on their temples, wide sleeves and flowing clouds, and a jade stand in the wind. It seems that thousands of years have passed, and the ancient style is coming. In the eyes of the public, Hanfu is a niche. But data shows that the Hanfu industry has developed into a tens of billions market on Taobao. Nearly 20 million people visit Hanfu stores on Taobao every day, and thousands of Hanfu merchants are constantly transforming around market demand, just like the Internet industry is renovating. Look at Caoxian County for three-point Hanfu. What is unexpected is that 1/3 of the popular online Hanfu costumes come from Cao County, Heze City. Today, Caoxian County continues to maintain its leading position as the second "super-large Taobao village cluster" in the country, and leads the country in the number of Taobao towns. Recently, Qilu Evening News and Qilu One Point visited Caoxian County, Heze City, where they met all kinds of…

Cover news reporter Luo Tianyi and Xie Rangan’s intern Yang Xinke’s picture is provided by the intervieweeOn the short video platform, “post-00s” Ye Ming has nearly 2 million fans. The work has been played more than 200 million times. But in the Hanfu circle, Ye Ming should be considered a newcomer. He only started to get into contact with Hanfu in January this year. He has participated in two offline events. One was the Splendid China Yuntai Mountain Hanfu Flower Festival held in Jiaozuo, Henan in April, and the other was the "Hanfu Flower Festival" held in Wenshufang, Chengdu last month. Ten Miles of Jincheng - Shu Feng Ji Hanfu Awards". At first, he mainly liked cosplay, cosplaying some game characters, and shooting a lot of transformation videos. Later, when he was working as a model, he wore a headgear for the first time, and then he felt that he could try the Hanfu style. “I actually like traditional culture. I went to a traditional Chinese tea ceremony with my mother. I also want to continue to shoot some Hanfu-related videos and participate in some Hanfu offline activities to let more people know about Hanfu. People like Hanfu," Ye Ming…

Hanfu shows all over the city, a dream back to the prosperous Tang Dynasty. This year, Luoyang cultural tourism continues to break through the circle, from Qingming Festival to May Day. Meituan data shows that during the May Day holiday, Luoyang ranked first in the province in terms of bookings for tourism consumption (including hotels and B&Bs, attraction tickets, transportation, etc.), welcoming tourists from all over the country. With the help of online platforms such as Meituan and Dianping, Luoyang merchants have integrated city characteristics and user needs to continuously innovate cultural tourism supply. As a representative business format, "Hanfu Hotel" has quietly become popular. Meituan data shows that in the past year, the number of accommodation merchants in Luoyang offering "Hanfu" themed products has increased by 330% year-on-year, and the order volume for related products has increased by 17 times. The Luojian Hanfu Guanying B&B Hotel, located near Longmen Avenue, will open in October 2023 with approximately 30 guest rooms. This is also the first time that Hu Yun, a post-95s entrepreneur, operates a hotel across industries. The store spent more than 100,000 yuan to purchase 400 sets of Hanfu and thousands of accessories, which are free for customers…

Henan Screenshot of "Fashion Travel" magazine's official Weibo On the 23rd and 24th, "Fashion Travel" magazine published multiple sets of photos of actress Tong Liya on the Sina Weibo platform. The theme of this group of photos is "Flowers in Luoyang". They were taken in Longmen Grottoes, Shanshan Guild Hall, Tianxiang Peony Garden and other places. There are many "Luoyang elements". Among them, in the Longmen Grottoes, Tong Liya was wearing a Hanfu made in the Tang Dynasty, standing on a cruise ship on the Yi River, her skirts fluttering in the wind. This scene made many netizens sigh: "Is this the Hanfu of the Tang Dynasty?" "Luoyang and Hanfu are a perfect match!"...Yesterday, reporters interviewed the costume (Hanfu) restoration guide for this shooting Chen Shiyu, a costume history scholar and director of the Chinese Costume Culture Research Association, learned about the Luoyang story behind Tong Liya’s Han costume makeup. Chen Shiyu introduced that when Tong Liya was photographed at the Longmen Grottoes, the style of Hanfu she wore was popular in the Wu Zhou Dynasty. The neckline of her top was V-shaped and the opening was lower. Compared with the U-shaped dress that was also popular in the Tang…

Live streaming e-commerce is bringing Caoxian Hanfu to a broader marketMaybe you don’t have a horse-faced skirt in your wardrobe, but you must have heard how popular horse-faced skirts are. Data from the "Douyin E-commerce Women's Consumption Trend Data Report" show that in the past year, the number of orders for horse-faced skirts purchased by female users on Douyin e-commerce increased by 841% year-on-year. Since the beginning of this year, Caoxian County, Shandong Province, a place known as "China's largest Hanfu production base", has sold more than 300 million yuan of New Year's Eve clothing, mainly horse-faced skirts, during the Spring Festival. Online sales of face skirts approach 900 million yuan. "Horse-faced skirts have become a hot-selling New Year's shirt", "Caoxian County has sold 300 million horse-faced skirts and the supply is still in short supply", "400 college students returned to Caoxian County to sell horse-faced skirts" and other hot searches. These are The topic is like a whirlwind, sweeping the entire online world. Under this trend, many people want to go to the scene to find out. Caoxian Railway StationA person who "missed the business opportunity"The first stop to Caoxian is Shandong Jizhi Life Technology Industrial Park. This is…

The most popular dressing style among young people today is the new Chinese style. According to data from the China Textile and Apparel Federation It shows that the "new Chinese-style" clothing market will reach 1 billion yuan in 2023, and the GMV (gross merchandise transaction) of related products has grown by more than 100% in the past three years. Ms. Zhu, a 25-year-old citizen, told reporters that as the most popular clothing style this year, she has been paying attention to new Chinese style since the Spring Festival and has spent more than 3,000 yuan on new Chinese style clothing. On April 24, the reporter discovered during a visit that new Chinese-style clothing stores can be seen everywhere in our city. In a clothing store on Liuquan Road in Zhangdian District, the reporter saw new Chinese-style shirts and jackets placed in the most conspicuous position of the store. According to the store owner, the best-selling item in the store is a light cyan dress. The design of this dress is improved from the cheongsam. The fabric is light and breathable, allowing consumers to stay fresh and elegant in summer. A consumer who bought the dress said: "The skirt has a…

On April 21, the National College Student Association Hanfu Show Challenge was held in Jinan. More than 40 Hanfu enthusiasts, wearing Hanfu of various styles and dynasties, took to the stage to showcase the beauty of Hanfu, bringing a thousand-year-old Hanfu time-travel show. Ju Qingyang displays the beauty of traditional Chinese clothes, allowing citizens to feel the charm of "a country with clothes and a country with etiquette". Reporter: Wang Feng Editor: Liu Jie Proofreader: Li Li Photographer: Wang Feng Videographer: Wang Feng Editor: Wang Feng

Young people wearing Hanfu go to the market. Photo by Mao YuFrom April 20th to 21st, the 2024 "National Silk and Hanfu Festival·Ancient Rhythm and New Style" was held at the China Silk Museum in Hangzhou, Zhejiang. An immersive "Silk Road Adventure" check-in game, a handicraft market, etc. were set up on site. Young people dressed in Hanfu attended the national style event. Young people wearing Hanfu look at the exhibition at the China Silk Museum. Photo by Mao Yu Hanfu enthusiasts take photos at the China Silk Museum. Photo by Mao Yu Young people dressed up for the "Hanfu Festival". Photo by Mao Yu Hanfu lovers visit the market. Photo courtesy of China Silk Museum Event site. Photo courtesy of China Silk Museum bodyYoung people wearing Hanfu participate in experience activities. Photo courtesy of China Silk Museum

Beijing Tourists wearing Hanfu visit the Sui and Tang Dynasty Luoyang City National Heritage Park in Luoyang City, Henan Province. Photo by Huang Zhengwei Tourists wearing Hanfu are visiting and playing in the peony viewing area of ​​China National Garden in Luoyang City, Henan Province. Photo by People.com reporter Shang Mingzhen Tourists experience Hanfu make-up at the China National Garden Hanfu Experience Center in Luoyang City, Henan Province. Photo by Huang Zhengwei Tourists experience Hanfu make-up at the China National Garden Hanfu Experience Center in Luoyang City, Henan Province. Photo by People.com reporter Shang Mingzhen Tourists experience Hanfu make-up at the China National Garden Hanfu Experience Center in Luoyang City, Henan Province. Photo by Huang Zhengwei In the Chinese National Garden Hanfu Experience Center in Luoyang City, Henan Province, there are a wide variety of Hanfu styles. Photo by People.com reporter Shang Mingzhen Tourists wearing Hanfu visit the Sui and Tang Dynasty Luoyang City National Heritage Park in Luoyang City, Henan Province. Photo by Huang Zhengwei Tourists wearing Hanfu are visiting and playing in the peony viewing area of ​​China National Garden in Luoyang City, Henan Province. Photo by People.com reporter Shang Mingzhen Tourists wearing Hanfu are visiting and playing…

BeijingThis article is reproduced from: People's Daily Online-Henan Channel Tourists dressed in Hanfu are visiting and playing in the peony viewing area of ​​the National Garden of China in Luoyang City, Henan Province. Photo by People's Daily reporter Shang Mingzhen People's Daily Online, Luoyang, April 21 (Reporter Shang Mingzhen) At present, Luoyang City, Henan Province is ushering in the peak tourist season. Tourists from all over the world wearing Hanfu and ancient buildings with red walls and green tiles, colorful flowers and willows The beautiful spring scenery complements each other and makes you enjoy your leisure time. In the past two years, Luoyang City, based on its thousand-year historical and cultural heritage, has continued to cultivate the in-depth integration of the entire Hanfu industry chain and cultural tourism resources, launching check-in venues, rental and sales, makeup production, follow-up shooting, festival catwalks, etc. The "Hanfu+" immersive service industry consumption mainly focuses on Hanfu elements, enriching tourists' Hanfu experience in multiple dimensions, and the excellent traditional Chinese culture glows with the vitality and vitality of the times. There are a wide variety of Hanfu in the Chinese National Garden Hanfu Experience Center in Luoyang City, Henan Province. Photo by People.com reporter Shang…

China Youth Network, Beijing, April 25th (Reporter Yang Yue, intern reporter Han Wenyi) Preface to the spring scenery, all things sing in harmony. From April 20th to 21st, the 2024 Guangzhou Flower Festival and Shangsi Festival "Hua Yang Huadu·Playing in the Snow and Exploring Flowers" was held at the Maling Flower Botanical Garden in Huadu District, attracting the participation of many young people who love the country and wear beautiful clothes. Sister Xiaoyi, a well-known traditional cultural disseminator and ambassador of Tangjin Culture and Xinjiang, was also invited to attend as a guest. Together with the "Tangjin National Style Women's Group" composed of ethnic minority employees from Tangjin Textile Co., Ltd. in Tumushuke City, Xinjiang, they completed the Song and dance performance of the theme song "Chinese Hanfu" of this Guangzhou Flower Festival. Miss Yi took a photo with the "Tangjin National Style Girl Group" composed of ethnic minority employees from Tangjin Textile Co., Ltd. in Tumshuke City, Xinjiang. Photo provided by the interviewee"Chinese Hanfu, with its majestic and upright style, wears our Han clothes and revitalizes our country of etiquette..." Following the melody of the music, the young lady and the ethnic minority employees of Tangjin Textile walked together.…

Hubei I can’t hold back my excitement The countdown to the May Day holiday has entered Get out of the busy life The joy of welcoming the holidays Free Hanfu! National trend performance! Ancient charm collection! Intangible cultural heritage workshop! This May Day, in Kaifeng! In China Hanyuan Forest of Steles! There will be big action! Hua Shang, national charm and national style performance Dressed up Traveling! How can we miss the "Hanfu" that is frequently out of the circle! Behind the continuous emergence of the national style is the two-way rush between tradition and fashion. The grace and splendor of the Tang Dynasty, the freshness and elegance of the Song Dynasty, and the exotic customs of the Yuan Dynasty. Which one is your Chinese style? During the May Day period, all tickets purchased at full price (excluding annual passes and event tickets) All tourists can experience Hanfu for free at the South Gate Hanfu Museum. There is no time limit for the experience during the whole day's business hours. There is no limit to the number of times you can enter and leave the scenic spot with the relevant Hanfu voucher. Of course I have to pick up this…

Chao News Client Correspondent Wang Wei Reporter Tang XinyiThe Hangzhou Canal is a good place for a spring outing. Recently, a group of "ancient people" wearing Hanfu and hairpins made in the Song Dynasty appeared by the canal. Their beautiful and unique Chinese style attracted tourists to watch, especially a man with hairpins, which attracted a lot of attention. . He is the initiator of this event, the founder of the "Twelve Creative Groups" and the blogger of Xiaohongshu Chinese style "@国CrazyWenruyu". Having been involved in Hanfu for three or four years, he said that he has experienced a lot from being an ordinary Hanfu enthusiast to becoming a mature Hanfu restoration researcher and event organizer. "We organized it through the online platform. Due to the rise of national style, Hanfu has gradually become something that young people generally know and understand, but the number of people who really know about restoring Hanfu is still limited. So I thought of starting this group to let everyone know more about it. Understand our own national costumes. I am the image seller, and other friends perform their own duties. Some are responsible for appearing on camera, some are responsible for reviewing information…

"Source of this article: Sichuan News Network" Hanfu Innovation and Creative Design Competition Preliminary Jury SiteSichuan News Network - First Screen News Chengdu, November 27 (Reporter Dai Luling) On the afternoon of November 26, "Shengshi The preliminary review meeting of the 2021 Second China Chengdu International Hanfu Cultural Event and Hanfu Innovation and Creative Design Competition "Sichuan Yun Clothing and Chinese Clothing" was held at the FDC Fabric Library of Hehuachi International Fashion and Fashion Center, Jinniu District, Chengdu. The reporter learned that the Hanfu Innovation and Creative Design Competition is one of the series of activities of the 2021 Second China Chengdu International Hanfu Cultural Event. From the official launch on August 26 to the deadline on October 10, the competition received nearly 100 design works and about 50 sets of finished clothing from teachers and students of clothing art colleges and Hanfu companies. This review meeting is guided by the Chengdu Municipal Culture, Radio, Television and Tourism Bureau and hosted by Chengdu Tianfu Tourism Industry Investment Group Co., Ltd. in conjunction with the Chengdu Garment (Apparel) Industry Association, Chengdu Lotus Pond Fashion Industry Alliance and other units. Yan Junming, vice chairman of China Textile and Apparel E-Commerce Alliance,…

[Yibang Power News]Hanfu is really popular. Unconsciously, boys and girls wearing Hanfu no longer arouse comments when they appear on buses and subways in big cities. On the way outing in spring, girls in ancient costumes and martial arts boys who look like they came out of TV series can be seen everywhere. In fashionable cultural and creative activities, the ancient Hanfu catwalk has become a reserved item. Hanfu joins hands with Generation Z to rise together with the national trend. The wind picked up and a track was forming. There is a brand name in the spotlight that is difficult to ignore - "Return to the Han and Tang Dynasties". In the exchange with Sun Yi, the co-founder of Return to the Han and Tang Dynasties, these four keywords left the impression of Yibang Dynamics - "sentiment, tenacity, concentration and caution". (Returning to the founders of the Han and Tang Dynasties, Lu Xiaowei and Sun Yi)1] In the past, we relied on feelings, but in the future we must also respect business lawsIn 2006, due to the With a passion for Hanfu, singer Sun Yi and Lu Xiaowei, who were originally engaged in the media industry, jointly founded the…

Cover news trainee reporters Yang Lan and Yang Ruiwen Some pictures are from the InternetIn recent months, Caoxian County has been on the Internet hot searches many times. Regarding this small border town, netizens exclaimed, "I would rather have a bed in Caoxian County than a house in Shanghai." The magic of Caoxian County is that, as an ordinary third-tier town, it became an instant hit due to the right time, location, and people. Many people jokingly call Caoxian County a place that "punches north and kicks Guangzhou and Shenzhen". As Caoxian County, which accounts for three-thirds of the world's Hanfu market, will this huge wave of traffic push its Hanfu industry to a higher level? What kind of "traffic dividend" can the explosion in Caoxian County bring to local dealers and Hanfu manufacturers? On May 26, the cover news reporter talked with Wang Xiaocan, director of the Advanced Customization Research Center of the School of Continuing Education of the Beijing Institute of Fashion Technology and vice president of the Apparel Talent Professional Committee of the China Talent Research Association, as well as three companies located in Taobao Village in Cao County. Hanfu merchants and manufacturers explore the current situation…

Young people wearing Hanfu go to the market. Photo by Mao YuFrom April 20th to 21st, the 2024 "National Silk and Hanfu Festival·Ancient Rhythm and New Style" was held at the China Silk Museum in Hangzhou, Zhejiang. An immersive "Silk Road Adventure" check-in game, a handicraft market, etc. were set up on site. Young people dressed in Hanfu attended the national style event. Young people wearing Hanfu look at the exhibition at the China Silk Museum. Photo by Mao Yu Hanfu enthusiasts take photos in the China Silk Museum. Photo by Mao Yu Young people dressed up for the "Hanfu Festival". Photo by Mao Yu Hanfu lovers visit the market. Photo courtesy of China Silk Museum Activity site. Photo courtesy of China Silk Museum Young people wearing Hanfu participate in experience activities. Photo courtesy of China Silk Museum(Source: China News Network)

From April 20th to 21st, the 2024 "National Silk and Hanfu Festival·Ancient Rhythm and New Style" was held at the China Silk Museum. This event aims to cite historical examples, activate the spontaneous power of culture, and continue to inherit China's excellent traditional culture , making cultural relics come alive. Since 2018, the "National Silk and Hanfu Festival" has been held for seven consecutive years. This year, the China Silk Museum Hanfu Festival has carried out multi-city linkage with Marburg and Dusseldorf in Germany. From April 13th to 14th and 20th to 21st, Chinese and foreign Hanfu enthusiasts from different regions in Germany will conduct three-dimensional displays of traditional Chinese culture in the form of seminars, Hanfu displays, tea art and Guqin exchange meetings. Walking into the China Silk Museum, the reporter found that the Hanfu Festival was very lively, with colleagues wearing all kinds of gorgeous Hanfu appearing one after another, either light and elegant, or solemn and elegant, showing the unique charm of Hanfu. Different from previous years, this year’s National Silk and Hanfu Festival has some new gameplay: an immersive “Silk Road Adventure” check-in game is set up in the park, and the audience becomes an explorer…

Reported in Yantai, Yangtze"The wind blows the fairy mantles and flutters, just like the dancing of colorful feathers." Such a scene, in the spring It’s not uncommon in Yantai. In recent days, young people dressed in Hanfu can be seen everywhere in major parks and scenic spots in Yantai. They wear Chinese dresses with flowers, and the flying skirts fly in the romantic sea of ​​flowers, creating a different kind of spring style, "appreciating "Flower Season" is more like "Hanfu Travel Season". On a certain social media platform, so far, videos related to "Hanfu" have been played 112.64 billion times. Various cross-dressing videos compete for beauty, causing netizens to call them "time travel". The young group has made Hanfu pop up frequently, and it has also given birth to new cultural and tourism scenes, releasing new vitality in cultural and tourism consumption. Please see the survey: New ways of playing for young people Wear Hanfu for a spring appointment, enjoy the flowers and enjoy the spring scenery. Nowadays, “Hanfu + Spring Outing” has become a new way of traveling for young people. On April 13, Laiyang’s “Flowers Blooming on Moshang·Language of Flowers in Lixiang” flower viewing season was launched. Pear…