Why are "new Chinese clothing" represented by horse-faced skirts so popular? China's clothing industry is ushering in good development opportunities by leveraging the spread of traditional cultureCulture is the background of the craze for "new Chinese clothing"Traditional fragrance The color of cloud yarn is relatively monotonous, while the intricate embroidery craftsmanship is emphasized. The improved new Chinese-style Xiangyun gauze jacket uses the penetration of technological fabrics to increase the color of Xiangyun gauze while retaining its lightness and breathability, making it easier to wear in the Lingnan climate. Horse-faced skirts are traditionally made of Yun brocade and Song brocade fabrics. They are famous for their elegance, are complicated to craft and expensive. The fabrics of new Chinese-style horse skirts are mostly made of chiffon and chemical fiber. The embroidery is changed to printed jacquard, and the price is more affordable. The cheongsam has changed from a traditional curve to a large silhouette. The new Chinese style elements have been improved to eliminate complexity and simplify it. It is embellished with simple large silhouette and buckle details. In addition to being worn alone, it can also be worn with Pants and skirts are layered. The Chinese-style men’s shirt is inspired by…

Editor's note:"Promoting the transformation from Made in China to Created in China, China's speed to China's quality, and China's products to China's brands", May 10, 2014, General Secretary Xi Jinping When inspecting China Railway Engineering Equipment Group Co., Ltd. in Henan, he proposed "three changes." In 2017, the State Council approved the establishment of May 10th as "Chinese Brand Day" every year, giving all walks of life a concrete starting point to promote high-quality development and build a new development pattern. In the past ten years, the camp of well-known brands in Henan has become stronger and stronger. There are national treasures, new tea products, leading wigs, and top-notch ancient cities... In order to vigorously promote Henan's famous brands Independent brands, since April 12, Dahe.com has joined forces with the Henan Provincial Development and Reform Commission to launch a series of reports "Domestic Trendy Brands·Henan Power" to reveal the phenomenon of Henan brands "out of the circle", tell the story of Henan brand development, and explore Henan brand upgrades way. 02:27Dahe Network News The peonies are in bloom, why don’t you come to Luoyang? When a princess falls in love with Hanfu, the traffic password of the ancient city of…

The dazzling clothing culture reflects the development trajectory of ancient material and spiritual civilization, and outlines the continuous life picture of the Chinese nationThe fusion of classical elements and modern creativity has brought people A more diversified and novel aesthetic experience also helps the ancient costumes to "rejuvenate youth"Wearing a hairpin on the head, holding a fan in hand, and fluttering clothes... Walking on the streets of Suzhou, Jiangsu Province in a warm spring day In the alleys, tourists wearing traditional costumes frequently come into view. They visited gardens and water towns to feel the ancient charm and modern style of Jiangnan. They also "entered the scenery" with their own bodies, giving people a sense of traveling through history. In recent years, as traditional culture continues to heat up, many people, especially young people, have begun to admire the beauty of neon clothes. Traditional clothing has become a choice for many people to shape their personal image and life rituals. China is known as a "land of etiquette" and a "land of dress". Various traditional costumes are not only beautiful, but also carry rich historical information and cultural connotations, reflecting the overall customs, thoughts, technologies and cultural characteristics of society.…

Photographer: Xia Hou QingyanTop news reporter Wang Li“We sincerely invite guests and friends from all over the world to enjoy the beauty and fragrance of the country.” After the launch of the Luoyang Peony Cultural Festival, tourists from all over the country gathered in Luoyang City. Tourists put on Hanfu and walked into The peony flowers come from me, and I want to be as beautiful as the peonies. Going to Luoyang to wear Hanfu and admire peonies has become one of the most popular things to do this spring. Hanfu can be worn anywhere, why do you have to go to Luoyang to wear it?Going to Luoyang to wear Hanfu will become a trend this springSince this period of time, the streets of Luoyang have seemed to be passing through the scene. The four "Tang Monk" masters and apprentices are riding the subway, the "King of the Girl Country" is riding a shared bicycle, and people are greeting tourists. "Yue Lao", the empress of the Qing Palace who took pictures of Biye... so lively! Netizens posted videos of riding in Luoyang and lamented: "I'm the only one riding the bus without wearing Hanfu. Who knows!"Social On the platform, many…

HenanOn the 23rd, reporters learned from the Old Town Market Supervision Bureau that from now on, Hanfu rental merchants in the Old Town have clearly marked price lists and have placed them on Display in a prominent location within the store. As the "Hanfu craze" continues to heat up, nowadays, when walking in the ancient city and ancient streets of the old city, and in scenic spots such as Luoyi Ancient City and Tiantang Mingtang, you can always see tourists with exquisite makeup and fluttering clothes. Wearing Hanfu, sometimes enjoying the beautiful scenery, sometimes stopping to take photos. The "Hanfu craze" has driven the rapid development of Luoyang's Hanfu rental industry. Currently, there are nearly 200 merchants engaged in this industry in the old city area. In order to better maintain the order of the tourism market and ensure that market prices are standardized and orderly, the Laocheng District Market Supervision Bureau has recently launched the "Regulating Clearly Priced Prices to Maintain Market Price Order" across the region to regulate Hanfu business industry activities and require Hanfu leasing merchants to Service items must be clearly marked with prices, and the Hanfu rental industry price list must be placed in a…

As soon as the high-speed train arrives at the station, the electronic screen displays "The peonies bloom and we meet you again". Even at ten o'clock in the evening on a weekday, tourists from Luoyang Longmen Station are still arriving one after another. In the square in front of the station, the aunties of the elderly tour group each hold a peony and raise their mobile phones to take photos with the flowers. On social media, “wearing Hanfu to enjoy flowers” ​​has become a unique way to open up tourism in Luoyang. According to statistics from a short video platform in 2023, Luoyang ranks first among the "most popular places to check in Hanfu". Recently, a singer improvised "I came to this street wearing Hanfu and met 6 Diao Chan and 7 Wu Zetian" during a concert in Luoyang, which is called the city's limited edition lyrics. Tourists wearing Hanfu to take photos in the International Peony Garden. Picture/Jiupai News Xu MingJiupai News noticed that in Luoyang, the lively Hanfu rental street was transformed from the "auto parts street". The night of the ancient city of Luoyi was complemented by the photographer. Under the blessing of the light, it is…

From April 20th to 21st, the 2024 "National Silk and Hanfu Festival·Ancient Rhythm and New Style" was held at the China Silk Museum. This event aims to cite historical examples, activate the spontaneous power of culture, continue to inherit China's excellent traditional culture, and let cultural relics Come alive. Since 2018, the "National Silk and Hanfu Festival" has been held for seven consecutive sessions. This year, the China Silk Museum Hanfu Festival has carried out multi-city linkage with Marburg and Dusseldorf in Germany. From April 13th to 14th and 20th to 21st, Chinese and foreign Hanfu enthusiasts from different regions in Germany will conduct three-dimensional displays of traditional Chinese culture in the form of seminars, Hanfu displays, tea art and Guqin exchange meetings. Walking into the China Silk Museum, the reporter found that the Hanfu Festival was very lively. Fellows wearing all kinds of gorgeous Hanfu appeared one after another, either light and elegant, or solemn and elegant, showing the unique charm of Hanfu. Different from previous years, this year’s National Silk and Hanfu Festival has some new gameplay: an immersive “Silk Road Adventure” check-in game is set up in the park, and the audience becomes an explorer on the…

Young people wearing Hanfu go to the market. Photo by Mao Yu From April 20th to 21st, the 2024 "National Silk and Hanfu Festival·Ancient Rhythm and New Style" was held at the China Silk Museum in Hangzhou, Zhejiang. An immersive "Silk Road Adventure" check-in game, a handicraft market, etc. were set up on site. Young people dressed in Hanfu attended the national style event. Young people wearing Hanfu look at the exhibition at the China Silk Museum. Photo by Mao Yu Hanfu enthusiasts take photos at the China Silk Museum. Photo by Mao Yu Young people dressed up for the "Hanfu Festival". Photo by Mao Yu Hanfu lovers visit the market. Photo courtesy of China Silk Museum Event site. Photo courtesy of China Silk Museum Young people wearing Hanfu participate in experience activities. Photo courtesy of China Silk Museum

Today we are going to talk about the controversial Hanfu. The topic is too sensitive. If you are a deep fan of Hanfu and cannot listen to other people’s opinions on Hanfu, then please move on to other self-media programs. We are not here to praise or criticize Hanfu manufacturers, photographers, and friends who wear Hanfu. The boundaries of this discussion should be clearly defined first. Many people want to say now that our country is so great, we have a history of five thousand years, and our culture is so powerful. Look at Japan and South Korea, they all have their own traditional costumes. It seems that they often wear Wear, why can’t our country fully promote its own Hanfu? Ouch, what do you think about this? If you insist on comparing this little goldfish with a big whale, you can do it, right? They are all fish, and they all swim in the water, right? Here we are not going to talk about Japan, South Korea, these so-called foreign countries with traditional clothing. This is another topic, and it is too tiring to start talking about it. Let’s talk about our Hanfu today. You see, actually, what do…

Hanfu, the traditional attire of the Han Chinese, also known as "Yiguan," "Yishang," or "Hanzhuang," embodies the essence of China as a "country of rites and etiquette" and "a land of splendid culture." It carries the remarkable craftsmanship and aesthetics of Chinese dyeing, weaving, and embroidery, inheriting over 30 items of intangible cultural heritage and protected Chinese arts and crafts. Hanfu "began with the Yellow Emperor and reached its peak with Yao and Shun," originating from the coronation attire of the Yellow Emperor. Later, during the Zhou Dynasty and the reign of Emperor Ming of the Eastern Han Dynasty, it underwent modifications and became standardized, eventually establishing a complete system. Subsequently, each successive dynasty in the Huaxia region followed the Zhou and Han traditions in inheriting Han attire as a national matter, leading to the inclusion of a section on chariots and attire in the Twenty-Four Histories. "The Yellow Emperor, Yao, and Shun wore garments to govern the world, enhancing their authority derived from the heavens," indicating that the form of the upper garment and lower attire was determined by divine will and thus held sacred. Similar to the term "Hanren" (Han people), the meaning of the character "Han" in…

Hanfu has a history of more than a thousand years from the Western Zhou Dynasty to the Ming Dynasty. It is a relatively mature and self-contained culture. But in the long history, there are actually many more that shine brightly. When I saw slogans like "Chinese rejuvenation, clothes first", I really collapsed. Buddha needs golden clothes, people need clothes. A decent dress is indeed a form of politeness, but the most important thing here is that I I think it should be appropriate to put on Hanfu and go out on the street. This is not a revival of culture, but just sensationalism. Such a gesture further interprets the two sentences of embroidered pillows and a bag of straw, and wearing a dragon robe does not look like a prince. meaning. Clothing is the most important thing when it comes to food, clothing, housing, and transportation. I believe that the clothes here are definitely not about the exquisite materials used, the fine workmanship, and the exquisite styles, but they are just something to keep out the cold and cover up shame. The ancients said that filial piety comes first. I believe that many people who like Hanfu are students. These…

Spring, the most beautiful season of the year, arrives with the blooming of flowers, particularly peaches and apricots, which compete in their vibrant displays. Many places have seized the opportunity to create flower-viewing destinations. Coupled with the surge of "national trend" enthusiasm, visitors, especially young women, adorned in various forms of traditional Chinese clothing such as Hanfu, have become a beautiful sight, igniting the tourism economy of their destinations. How are young people embracing the national trend? What sparks are ignited by the fusion of "national trend + cultural tourism"? Admiring Flowers in Hanfu and Savoring Tea Becomes a Favorite Pastime As temperatures rise across the country, flower viewing has become a must-do activity for many travelers. Take the recent Qingming Festival holiday, for example, where Ctrip data shows a 391% year-on-year increase in ticket orders for flower-viewing attractions. Festivals such as the Luoyang Peony Festival, the Lhasa Peach Blossom Festival, the Tianjin Begonia Festival, the Wuyuan Rapeseed Flower Festival, the Shijiazhuang Pear Blossom Festival, the Nanjing Plum Blossom Festival, the Yancheng Cherry Blossom Festival, and the Yili Apricot Blossom Festival, among others, have significantly boosted the popularity of their respective destinations. The recently opened 41st China Luoyang Peony Culture…

Today I will introduce to you the styles of Hanfu women's clothing - the classification of Hanfu items! After reading this article, everyone should be able to have a deeper understanding of Hanfu women’s clothing! 【Big sleeve shirt】 The long-sleeved shirt is probably the favorite Hanfu item among all the little fairies. When wearing a chest-length underskirt, paired with a large-sleeved shirt, it will look even more fairy-like! A large-sleeved shirt and a chest-length undershirt are a perfect match. When worn together, the two look really flattering and beautiful! 【Half Arm】 In terms of clothing, half-armor skirts are generally worn together with skirts. However, the current half-arm can also be worn alone. 【褙Son] Guzi was extremely popular during the Song Dynasty. The length of the trousers can also be long or short, so they are very suitable for wearing in summer and autumn! Because some braids can also be thicker! Moreover, such a versatile jacket can be worn no matter you are a boy or a girl! 【Round neck robe】 The original round-neck robe was actually not an outer garment, but an inner wear. However, during the Tang Dynasty, round-neck robes became particularly suitable for outdoor wear! Moreover, in the…

It is said that "domestic products are on the rise." Do you know which are the best-selling domestic clothing brands now? Which domestic clothing brand is better? Short video live streaming platforms may be the first places to reflect changes in popularity. Users who often watch live broadcasts of goods delivery may find that brands that have transformed from traditional channels, such as PEACEBIRD Women's Wear and Li Ning, have a very high visibility rate and conduct "marathon live broadcasts" almost every day. In addition, some Internet celebrity brands whose names you may have heard are also working hard to build their reputation through live broadcast platforms. In order to allow brand owners and industry professionals to more intuitively appreciate the popularity of domestic clothing brands on the delivery platform, CBNData specially launched the "Domestic Clothing Douyin Delivery List" to take stock of the delivery performance of domestic apparel in March. Who is the “King of Domestic Clothing”? Judging from the rankings, Peacebird, which has moved its men's and women's clothing lines online and promoted them aggressively, is the undoubted "King of Domestic Clothing" on Douyin, with sales reaching 130 million yuan in March. Lola Password, ranked second, is a…

The national trend is in the ascendant and admired by thousands of people. When the national style group Oriental Girls put on original design flash fashion brands on the show "Oriental Girls Entertainment Weekly", the national trends collided, their appearance doubled, and they decoded the new street style. Oriental Girls is a new-generation Chinese girl group created by CTC Entertainment over two years. It officially debuted in 2018 and consists of four girls from different places: Jiarong, Wang Xiaoyu, Zhang Ling, and Zhu Xin. "Boom~Boom~Boom~" is an exclusive opening method for oriental girls, which is unique and full of energy. Speaking of such an appearance, they explained that it would make everyone feel like a "little deer bumping into each other". As a national trendy girl group, Oriental Girls actively conveys the spirit of national trend to everyone, and shares the charm of the integration of traditional culture and trendy elements all the time. There are figures wearing national trendy clothing in various activities they attend. This time I appeared on the show with a flash trendy brand, which can be said to carry the national trend to the end, full of positive energy. The group's debut song "Eastern Girl"…

All things in this world are always beautiful things that make people feel moved, such as beautiful scenery, beautiful people, and beautiful things. However, the scope of "beauty" is too broad. Today we will talk about the aesthetics of clothing. Clothing has been changing with the changes of dynasties for thousands of years. Different styles, fabrics, and pattern elements will change accordingly, but what never changes is the same "beauty". The beauty of clothing depends on its sophistication. Whether the workmanship is meticulous and whether the fabric has texture is why the beauty of Chinese style has always been sought after today, because it is "beautiful" enough, has an oriental charm, and has a unique sense of nobility. National-style clothing pays attention to styles, fabrics, and details. Just like the national-style shirt worn by this 36-year-old blogger, every detail from the collar, cuffs to the placket design is amazing. This is not only A piece of clothing is a piece of "art". Just looking at it is enough to make people's hearts beat. When the beauty of national style meets the beauty of fashion, the collision of styles is so thoughtful that there is no sense of contradiction. . 1.…

"New National Trend A-Z", today let's take a look at the silk high-end women's clothing brand Engebe Velvet. Since the establishment of the Engebe Velvet brand, Engebe Velvet has taken "Silk Artist" as its brand concept and tireless pursuit of the brand. It has transformed a wide variety of silk materials into ready-made garments, reflecting a woman's independent temperament that can be soft or strong. Real silk has reflected the wearer's taste and pursuit of beauty, and displayed the wearer's cultural accomplishment through the clothes and the atmosphere created by the brand. The brand is not only a seller of clothing, but also can resonate with thousands of brand consumers. Atmosphere maker. Classic review Engebe Velvet's "My Shape, My Shape" new product launch conference 2019 Beijing Fashion Week, Fangheng International Center, Engebe Velvet 2019 Autumn and Winter Conference was held. Engebe Velvet's 2019 autumn and winter "My Shape, My Shape" series combines ancient and modern design elements, continuing the brand's consistent minimalist concept, adding the current design language, and colliding simplicity and complexity. Either elegant, casual or street style, there is no limit to your own style. At the same time, we advocate studying yourself first and then clothes; find…

On January 11, Alimama teamed up with Taobao to release women's spring and summer product trends in Guangzhou. Trends such as exquisite retro, new Chinese style, and millennium style have attracted attention. "Generation Z people have a large volume of transactions in women's clothing and are one of the main contributors to the growth of the industry." Taobao women's clothing style operation manager Erhan said that Taobao women's clothing has always paid attention to the style trend needs of young fashionable people and established this year. The overall operational link from discovering trends to incubating the consumer market. According to reports, niche cultures such as Hanfu, JK clothing, and Lolita will emerge from the industry in 2021, and related clothing consumption has supported a tens of billions of yuan market. It is expected that more clothing from niche circles will be discovered in 2022. According to the "2022 Spring and Summer Women's Clothing Industry Trends" shared by Alimama and Taobao, taking into account changes in attention inside and outside Taobao, changes in merchant supply, and user consumption demand trends, among the trends in women's clothing this spring and summer, Millennial cool girl style, outdoor holidays Eight major trends, including style,…

Although Hanfu is still not a mainstream dress in China today, if you walk around a large or medium-sized city, you may see some people wearing Hanfu with large robes, cross collars and wide sleeves. Hanfu literally means "the clothes of the Han people" . Now there are many Hanfu shops, Hanfu designers and Hanfu researchers on the market, and there are even professional photo studios that provide rental services of Hanfu and accessories. Bright red style For Chinese people, Hanfu culture is no stranger. In recent years, Hanfu culture has become increasingly popular, and tourists wearing Hanfu can often be seen at scenic spots and historic sites. The 2018 Hanfu Industry Report shows that the total number of consumers in the national Hanfu market has exceeded 2 million, and the scale of the entire Hanfu industry has reached RMB 1.087 billion. During the 2019 Beijing Fashion Week not long ago, a fashion show with the theme of "Inheriting the Beauty of Hanfu" attracted the attention of many traditional culture enthusiasts. Pink style As a trend of the times, "Hanfu craze" meets the interests and spiritual needs of some people. In many universities, there are Hanfu clubs; some young people…

As a representative of traditional Chinese women's clothing, cheongsam uses oriental implicit beauty to highlight the charm of women. It has simple lines, gorgeous colors, elegant style, grace and splendor, and achieves harmony between the inside and outside. It is the most charming Chinese symbol. one. Chinese romantic design In the eyes of foreigners, cheongsam may be a direct symbol of Chinese style. The cheongsam originated from Beijing culture. In the Qing Dynasty, it was mainly worn by bannermen. Since the modern word "cheongsam" refers specifically to women's clothing, it can be said that the cheongsam originated from the robe worn by banner girls. SHUSHU TONG After years of modern modifications and improvements, the cheongsam has now become the garment that best embodies the beauty of Chinese women. When the improved cheongsam is worn on Chinese women, the oriental beauty and oriental charm are breathtaking. Le Fame The retro cheongsam, exquisite appearance, and glamorous lights make people feel as if they have stepped into the old Shanghai of the 1920s and 1930s. Filling the market gap with niche styles, using classic traditional Chinese clothing and embroidery, tapestry and other crafts to show the beauty of oriental women. Dior 1997 Nowadays,…