It is said that "domestic products are on the rise." Do you know which are the best-selling domestic clothing brands now? Which domestic clothing brand is better? Short video live streaming platforms may be the first places to reflect changes in popularity. Users who often watch live broadcasts of goods delivery may find that brands that have transformed from traditional channels, such as PEACEBIRD Women's Wear and Li Ning, have a very high visibility rate and conduct "marathon live broadcasts" almost every day. In addition, some Internet celebrity brands whose names you may have heard are also working hard to build their reputation through live broadcast platforms. In order to allow brand owners and industry professionals to more intuitively appreciate the popularity of domestic clothing brands on the delivery platform, CBNData specially launched the "Domestic Clothing Douyin Delivery List" to take stock of the delivery performance of domestic apparel in March. Who is the “King of Domestic Clothing”? Judging from the rankings, Peacebird, which has moved its men's and women's clothing lines online and promoted them aggressively, is the undoubted "King of Domestic Clothing" on Douyin, with sales reaching 130 million yuan in March. Lola Password, ranked second, is a…

The national trend is in the ascendant and admired by thousands of people. When the national style group Oriental Girls put on original design flash fashion brands on the show "Oriental Girls Entertainment Weekly", the national trends collided, their appearance doubled, and they decoded the new street style. Oriental Girls is a new-generation Chinese girl group created by CTC Entertainment over two years. It officially debuted in 2018 and consists of four girls from different places: Jiarong, Wang Xiaoyu, Zhang Ling, and Zhu Xin. "Boom~Boom~Boom~" is an exclusive opening method for oriental girls, which is unique and full of energy. Speaking of such an appearance, they explained that it would make everyone feel like a "little deer bumping into each other". As a national trendy girl group, Oriental Girls actively conveys the spirit of national trend to everyone, and shares the charm of the integration of traditional culture and trendy elements all the time. There are figures wearing national trendy clothing in various activities they attend. This time I appeared on the show with a flash trendy brand, which can be said to carry the national trend to the end, full of positive energy. The group's debut song "Eastern Girl"…

Although Hanfu is still not a mainstream dress in China today, if you walk around a large or medium-sized city, you may see some people wearing Hanfu with large robes, cross collars and wide sleeves. Hanfu literally means "the clothes of the Han people" . Now there are many Hanfu shops, Hanfu designers and Hanfu researchers on the market, and there are even professional photo studios that provide rental services of Hanfu and accessories. Bright red style For Chinese people, Hanfu culture is no stranger. In recent years, Hanfu culture has become increasingly popular, and tourists wearing Hanfu can often be seen at scenic spots and historic sites. The 2018 Hanfu Industry Report shows that the total number of consumers in the national Hanfu market has exceeded 2 million, and the scale of the entire Hanfu industry has reached RMB 1.087 billion. During the 2019 Beijing Fashion Week not long ago, a fashion show with the theme of "Inheriting the Beauty of Hanfu" attracted the attention of many traditional culture enthusiasts. Pink style As a trend of the times, "Hanfu craze" meets the interests and spiritual needs of some people. In many universities, there are Hanfu clubs; some young people…

As a representative of traditional Chinese women's clothing, cheongsam uses oriental implicit beauty to highlight the charm of women. It has simple lines, gorgeous colors, elegant style, grace and splendor, and achieves harmony between the inside and outside. It is the most charming Chinese symbol. one. Chinese romantic design In the eyes of foreigners, cheongsam may be a direct symbol of Chinese style. The cheongsam originated from Beijing culture. In the Qing Dynasty, it was mainly worn by bannermen. Since the modern word "cheongsam" refers specifically to women's clothing, it can be said that the cheongsam originated from the robe worn by banner girls. SHUSHU TONG After years of modern modifications and improvements, the cheongsam has now become the garment that best embodies the beauty of Chinese women. When the improved cheongsam is worn on Chinese women, the oriental beauty and oriental charm are breathtaking. Le Fame The retro cheongsam, exquisite appearance, and glamorous lights make people feel as if they have stepped into the old Shanghai of the 1920s and 1930s. Filling the market gap with niche styles, using classic traditional Chinese clothing and embroidery, tapestry and other crafts to show the beauty of oriental women. Dior 1997 Nowadays,…

Do you like Chinese style clothing? Do you like cheongsam? In this New York Fashion Week, Zhang, a 25-year-old Chinese-style designer born in the 1990s, suddenly appeared on the T stage and shocked the audience with a series of Chinese-style clothes with the theme of "Mountains and Seas". This is a fashion show that breaks through the cultural field and integrates youth fashion and Chinese classical charm, and Zhang is known as the youngest Chinese costume designer at New York Fashion Week. In this national style series show, the colors are all light, soft, and elegant low-key intermediate colors, combined with beautiful design details, sequins, beading, hand-embroidery and other elements to create a beautiful It’s a visual feast, let’s come and enjoy the “feast” of this show. ↑Are you shocked when you see this skirt with obvious Chinese style imprint? The whole body is mainly beige tones. It is made of exquisite mesh material, fine silk forging, and excellent hand-embroidery. It uses special lines and outlines to express a super beautiful Chinese style sentiment through structure. The improved cheongsam style breaks its retro and nostalgic mark, and combines with the more popular elements of the moment to show its beauty…

During this year’s Consumer Expo Fashion Week, nearly 300 sets of new products from domestic and foreign apparel brands were released. Which garments have attracted the attention of buyers? CCTV reporter Liu Jue: At the Consumer Expo, you can not only watch the shows and browse the exhibitions, but also try on and buy all kinds of new clothes. This top with Chinese elements comes from this 700-square-meter booth, where more than 30 people are gathered here. Niche brands, prices range from a hundred yuan to tens of thousands of yuan. The reporter learned at the Consumer Expo that traditional Chinese elements such as embroidery, buttons, and ink blooming are combined with modern fashion design to form a strong attraction for young people with unique national aesthetics. "New Chinese-style" outfits Will become one of the most important trends this spring and summer. Exhibitor Shu Yi: According to data from our platform, in the past half month, the sales of Hanfu have doubled year-on-year, the overall sales of "new Chinese-style" clothing have increased by 366% year-on-year, and the sales of "new Chinese-style" women's clothing have increased four times year-on-year. With the rapid growth in sales of Chinese-style clothing, the overall trend…

Victoria's Secret, which once put the "Northeast Flower Coat" and "Oriental Dragon" on the catwalk, has stopped. Just when I was about to complain that "I don't even understand what Chinese style is", no wonder I can't do well in fashion, the "national style clothes" in our domestic fashion week were directly named by British Vogue and were ridiculed to the extreme. In response to this, the dissatisfied editor immediately went to pick up the clothes from the 2020 China International Fashion Week. After reading it, I just wanted to say "What are you doing" without tears. Friendly reminder, please be mentally prepared to watch the following "My Fashion You Don't Understand Series" "Devils and ghosts" When it comes to Chinese style, the “official color”—Chinese red—is indispensable. It appeared at this fashion week, a red outfit that was a bit scary, and the model on the catwalk looked like a "ghost bride" in a horror movie. They said the red clothes are scary and the white clothes are dissatisfied. They use their strength to tell the audience that we sisters in white have the ability to bleed from all our orifices. Where there are ghosts, there must be demons and…

It's the best season, with flowers, trees and grass growing and birds flying. In the past few days, I often see this scene in Beijing’s parks of all sizes: people dressed in Hanfu complement the ancient buildings with red walls and green tiles, and the beautiful spring scenery of pink willows and red willows. This is actually nothing new. Hanfu has become more and more popular in recent years. Not only are people wearing Hanfu often seen in China, some online bloggers have also brought Hanfu abroad. The exquisite clothing has also aroused admiration on the streets abroad. This is the best spring for Hanfu. Some people say that Hanfu is experiencing a revival. Hanfu is the "traditional clothing of the Han nationality". From a narrow point of view, Hanfu mainly refers to the traditional clothing of the Han people before the Dynasty, which is characterized by crossed collars, right gussets, ties, loose cuffs, etc.; from a broad point of view, Hanfu is the collective name for ancient Chinese traditional clothing, although the Yuan and Qing dynasties have The clothing is influenced by the clothing of ethnic minorities, but still has obvious characteristics of traditional Chinese clothing and is an…

Chao News Client Correspondent Gu Qiaolu Recently, Shenxianju Scenic Area in Taizhou, Zhejiang Province, and Tongjiang Academy Scenic Area jointly held the "Tongjiang Song Rhymes, Spring Scenery and Hua Shang" Hanfu garden activity. The scenic area fully displayed oriental aesthetics and presented a visual feast to tourists. In the scenic area, girls dressed in Hanfu are walking around, as if they have traveled through time and space and returned to that ancient era. Tourists either stopped to admire it or took photos, and everyone was immersed in it. At the same time, the scenic spot also arranged a wealth of cultural activities and interactive links, which not only brought tourists an unforgettable visual experience, but also a profound cultural journey. Photo provided by the organizer Photo provided by the organizer Shenxianju: Watch the show and enjoy the spring. On April 13, the "Tongjiang Song Yun·Chun Jin Hua Shang" Hanfu Garden Party took the lead in Shenxianju, kicking off a stunning journey through a thousand years. At the scene, a beautiful Hanfu catwalk attracted everyone's attention. The girl dressed in Hanfu has a graceful figure, as graceful as a giant, and as graceful as a swimming dragon, fully displaying the beauty…

Hanfu is a clothing style that carries traditional crafts such as dyeing, weaving, and embroidery as well as oriental aesthetics. It has a profound historical heritage. In recent years, Hanfu has continued to attract fans of young groups such as the "post-90s" and "post-00s", and related manufacturing, sales, makeup and other industries have also shown rapid development. In the ancient capital of Xi'an, as the temperature warms up, Hanfu enthusiasts go to parks and teahouses to take photos and check in, enjoying weekend leisure and the warmth of spring. The continued popularity of Hanfu has also led to the rapid development of related industries such as Hanfu photography, Hanfu rental, and immersive Hanfu games. In Xi'an, Hanfu stores have experienced explosive growth in recent years. During winter and summer vacations and traditional festivals such as the Spring Festival, Qixi Festival, and Mid-Autumn Festival, many stores are in a state of overwhelming sales. During the interview, the reporter found that the beauty of Hanfu is a basic element that attracts young people. Traditional Chinese clothing has many styles and rich connotations, whether it is the exquisite carving of the buckle design, the "intangible cultural heritage content" of the embroidery process, or…

Do you know what a "horse face skirt" is? The horse-faced skirt is a half-length skirt that was popular in the Ming and Qing Dynasties. It is made of several pieces of fabric and needs to be worn around the waist. It has two flat skirts at the front and back, and pleated trains on both sides. The glossy skirt door that looks like a trapezoid from the front is called a "horse face". This year, the horse-faced skirt has become the “standard New Year’s greeting attire” and “the most popular among the people.” Mainstream media such as "Sanlian Life Weekly", "Daily People", and "China Business News" have reported that the epidemic of horse-faced skirts has strengthened the popularity of Caoxian County in Shandong Province. The central position of Hanfu production has even revitalized many fabric and tie factories in Zhejiang. The first time the horse-faced skirt entered mainstream public opinion was in 2022. In July of that year, Dior released a mid-length skirt priced at 29,000 yuan. The front and back pieces of the skirt were overlapping. The introduction line "adopting the iconic Dior silhouette" angered Hanfu enthusiasts because they found this The design of the skirt is almost…

  On April 13, the 2024 "Yantai People Visit Yantai" event was officially launched. As an important part of the event, the "Wonderland Yantai Beauty Sharing Sharing" Yantai Internet Celebrity Check-in Site Image Plan theme event also kicked off, inviting citizens and tourists to get out of their homes and enjoy a swim. Wonderland Coast, sharing the most valuable products in Yantai. The pear blossoms are currently in full bloom, and tens of thousands of pear blossoms are blooming in the century-old pear garden in the Lixiang Style Tourist Area in Laiyang City, like a blanket of white snow! Hanfu lovers, dressed in traditional Chinese costumes, strolled around and staged a romantic date between pear blossoms and Hanfu.   The white pear blossoms attract Hanfu enthusiasts to take photos.   Photo Album︱Wonderland Yantai, the beauty is shared!Visit Laiyang Pear Township and appreciate the charm of Hanfu and pear flowers   Photo Album︱Wonderland Yantai, the beauty is shared! Visit Laiyang Pear Township and appreciate the charm of Hanfu and pear flowers   The Folk Museum in the Liyuan is particularly suitable for taking beautiful pictures of Hanfu.   Hanfu lovers, dressed in Chinese fashionable clothes, stroll among the sea of ​​flowers,…

Recently, a woman wearing Hanfu took photos at the Longmen Grottoes in Luoyang. Tourists passing by pointed and said, "Wow, kimono!" This sparked heated discussions among netizens. After being questioned, the woman randomly retorted: "This is Hanfu!" The photographer also said: "Who said it was a kimono? Go to the museum more!" Hanfu is recognized as kimono. This is not a simple cognitive problem, it is a tragedy for Han culture! Hanfu, also known as Chinese clothing, refers to the unique style of clothing system formed by the Han nationality and its ancestors during the long-term historical development process. The history of Hanfu can be traced back to ancient times, and the earliest form may come from the clothing of the Neolithic Age. With the development of society and technological progress, Hanfu has gradually formed a complete clothing system. During the Zhou Dynasty, clothing began to have a clearer hierarchy. People of different status wore different clothing, which reflected a strict etiquette system. In the Han Dynasty, Hanfu entered its heyday, with more detailed regulations on clothing styles, colors, decorations, etc., forming a complete clothing system. The Hanfu of the Han Dynasty is famous for its simple and smooth lines,…

The Spring Festival holiday is over, but new Chinese-style clothing is still hot. The new Chinese-style clothing consumption boom, ignited by consumers who are passionate about Chinese style, clothing brands, and e-commerce platforms, is sweeping across the country. New Chinese style has become the first popular style to go out of fashion in 2024: Horse-faced skirts have become the standard for fashionable girls before the Spring Festival. Song brocade jackets, Xiangyun gauze shirts and even Hanfu and cheongsam have become popular one after another, with "one piece per capita." "Celebrating the Spring Festival in the new Chinese style" has become a way of celebrating the festival for girls who love Chinese style. On multiple e-commerce platforms, new Chinese-style clothing has also become one of the categories with the fastest growth in sales during the New Year. Data from special sale e-commerce Vipshop show that in the month before and after the Spring Festival, women’s clothing and children’s clothing have become the first categories to explode with new Chinese-style clothing. Sales of Chinese-themed clothing doubled compared to January last year, with sales of new Chinese-style women's clothing nearly tripling. According to industry insiders in the clothing industry, new Chinese-style clothing became…

With the development and export of Chinese culture, as well as the integration of world cultures, "Chinese style" clothing has also spread from domestic to foreign countries. Many foreign celebrities and amateurs have worn "Chinese style", which really echoes what Jay Chou once said. That sentence: Hua Liu is the top class! Fashion is diversified, and Chinese-style clothing is not limited to Hanfu, horse-faced skirts, Chinese tunic suits, cheongsams, and martial arts uniforms. It can also be the embodiment of certain Chinese-style elements in clothing. The integration of these elements with modern trends is The best testimony of Hualiu going global. 1. Kardashian and Madonna perform "Chinese style" Cheongsam is not only popular in China, but also occupies a place on the world's clothing stage. As one of the most representative Chinese-style clothing, it has a slim fit, sexy and graceful style, and is very popular among women. The short cheongsam worn by Kardashian has been modified in a post-modern style and adopted a short cut. The exquisite print is matched with a hollow design, which makes it more sexy and fashionable with appropriate exposure of skin. The lower body is paired with a hip-covering leather skirt to shape and…

To say that the most popular film and television drama right now is none other than "Meng Hua Lu". In the first 10 days since its launch, it has been viewed more than 1.5 billion times. More than 400,000 people have rated it on Douban, earning a high-profile score of 8.8. The popularity of online discussions is even higher, making it a phenomenon. The reasons behind this are not difficult to imagine. The actors' acting skills and appearance are both online. The plot of the series is well-made, the scenery and props are extremely elegant, and the concept is also at a high level. Among them, the beautiful Hanfu made in the Song Dynasty, which are light, fresh, yet elegant and exquisite, are a huge bonus. Weiwei, who was born in 1995, said: "I recently followed "Meng Hua Lu", and the costumes in it are really beautiful. Every piece is absolutely unique. I really want every piece. I imagined myself swimming around in ancient clothes. It's really... Dreaming back to the Song Dynasty for a thousand years in one second. "Currently, there are many netizens like Weiwei on the Internet who are attracted by "Menghualu" and some even start the…

The rise of domestic products is at the right time, and I dare to call the sun and moon to change the sky. Although this year has just passed halfway, it is certain that this year will be the biggest harvest year in the history of domestic brands. The first is clothing. More and more young people are falling in love with traditional Chinese clothing such as Hanfu, and feel that "Hanfu is more fragrant than jeans." Especially after the hit of the costume drama "Menghualu", this trend has become more obvious. On Vipshop, with the broadcast of "Meng Hua Lu", the number of searches on the platform for "national style women's clothing" and "fairy women's clothing" has skyrocketed. In just one month, sales of Chinese-style women's clothing on Vipshop surged 54%. Since May, sales of cheongsam on Vipshop have soared ninefold. And those who buy the most are the young people born in the 1990s and 1995s. Data shows that the current market size of Chinese Hanfu has exceeded tens of billions. In the future, this number will become even more, and the market size may reach hundreds of billions. In the past, many young people pursued the so-called…

In recent times, whether it is in the field of clothing, mobile phones, or automobiles, domestic products and national fashion are the words that attract the most attention and discussion. Especially for young people, foreign big brands are no longer the first choice when shopping, and domestic products can be seen everywhere in food, clothing, housing and transportation. For example, when it comes to "wear", Generation Z is no longer obsessed with big foreign brands, but prefers domestic brands and Chinese traditional clothing. Especially with the recent popularity of "Menghualu", young people have once again set off a trend of Chinese-style women's clothing. Data shows that after the premiere of "Meng Hua Lu", the sales of Chinese-style women's clothing on Vip.com increased by 54% within a month. Young people have purchased the same "fairy women's clothing" as Meng Hua Lu on Vip.com. ", and the photos were shared on major online platforms such as Bilibili, Xiaohongshu, Weibo, etc., and the discussion of Chinese-style women's clothing has been increasing steadily. Since May, sales of cheongsam on Vipshop have even surged more than nine times. The Japanese media "Mainichi Shimbun" even lamented, saying that "Chinese local brands are very popular among Generation…

In the past, we all had a little inferiority complex in terms of culture and yearned for life in Europe and the United States. There were many people from Kazakhstan, Japan, and South Korea. However, with the rapid development of China's economy and the enhancement of cultural confidence, our reverse export has become more and more powerful. For example, in In terms of clothing design, we, known as the "big country in clothing", have gradually conquered the world. If you often watch some overseas fashion shows, you will probably see Chinese style being designed into clothes, becoming the most eye-catching presence in the show, such as blue and white porcelain, phoenix, dragon robe, Chinese knot, etc. We are no longer surprised. . So, to what extent are foreigners obsessed with Chinese style? Recently, the well-known domestic lolita girl "Xie Anran" released 6 sets of Chinese-style lolita in one go. After being spread to foreign websites by netizens, foreigners were amazed. This reverse output is really impressive. Xie Anran was originally the most well-known beauty in the Lolita circle. Anyone who saw her cos would be so beautiful that they couldn't help but buy her. Therefore, Xie Anran is also known…

If we talk about the most popular dramas in recent times, "Menghualu" can definitely be ranked at the top of the list. As we all know, this drama stars two great-looking actors and is the first TV drama of the fairy sister Liu Yifei as an adult. Such popularity is naturally expected. However, in addition to Liu Yifei and Chen Xiao, there are many things in this drama that have aroused the enthusiasm of netizens. For example, as a costume drama, the scene layout in the drama is very brilliant. Therefore, as soon as the drama was aired, the popularity of the "Xiangyang Tangcheng Film and Television Base" where it was filmed increased by 75% in Mafengwo Station, and many drama fans put it on their agenda to check out "Pan'er Same Style". In addition, since the protagonist in the play runs a teahouse, snacks made by Sun Sanniang often appear. Among them, a traditional pastry that frequently appears has attracted the attention of foodies, and what follows is the traditional cake on the e-commerce platform. Sales of fruit have greatly increased. Of course, from the perspective of female fans, the most attractive thing about this show is the costumes…