"The horse-faced skirts sold for 300 million yuan in Caoxian County are still in short supply." "The sewing machines are smoking." "Dyeing, tailoring, and ready-made garments can be completed within 5 kilometers."... From the Spring Festival to the Spring Equinox, since this year, my country's traditional clothing horse-faced skirt has continued to set off a "national trend" consumption craze due to its advantages of both classical and modern simple beauty, and being able to match the clothing needs of contemporary young people. At the same time, the development of the Hanfu industry has received close attention from the market. Focusing on the opportunities and challenges of industry development, with the joint efforts of government departments, front-line production companies, industry associations and other industry entities, we will promote the innovation of production technology in the Hanfu industry, strengthen the original design innovation and copyright protection of works, and help the branding and high-end development of the industry The ideas are getting clearer and clearer. Plastic branding is known as a "golden signboard" As cultural confidence grows stronger, “national trend” consumption becomes more popular. According to Li Jie, dean of the Fashion School of Shandong University of Arts and Crafts, the emergence…

On March 9, CCTV Finance reported that in the first two months of this year, the supply of horse-faced skirts in Cao County, Shandong Province exceeded the demand, and the sales of horse-faced skirts were close to 550 million yuan. New Chinese style national trend + intangible cultural heritage. In recent years, they have frequently appeared in the circle. Wearing hairpins and horse-faced skirts have become the latest check-in combinations at many tourist attractions during the Spring Festival this year. Horse-faced skirts have become integrated into more people’s daily lives. In regular service, Fujian Youshen has become popular, attracting millions of tourists to the local area. Reporters from Xiaoxiang Morning News and Morning Video found that in recent years, "new Chinese styles" such as horse-faced skirts and hairpins have become popular, playing a new role in promoting consumption and driving industrial development in cultural tourism, fashion and other industries. Horse-faced skirt becomes New Year’s jersey During the Spring Festival, topics such as #Caoxian sold 300 million horse-faced skirts and are still in short supply# became hot searches. As a "New Year's jersey" that can be worn by all ages, the horse-faced skirt has undoubtedly become the most popular clothing item…

When did horse-faced skirts become popular? Different people will give different answers. In the memory of Zhang Jun, a Hanfu enthusiast, she got into horse-faced skirts in 2019. That year, she bought many horse-faced skirts of various colors. "The shipping places are Zhengzhou, Hangzhou, Guangzhou, Shenzhen, Wuhan...all over the country." She read out the place names while looking for orders, but among the many orders for horse-faced skirts, none of them came from In Cao County, Shandong Province. On today's social media, horse-faced skirts and Caoxian are closely bound together. The latter is like the "city of horse-faced skirts", but in fact, Caoxian has only begun mass production of horse-faced skirts in recent years. Qi Yue, a Hanfu enthusiast, believes that in the Hanfu circle, horse-faced skirts have long been popular, and they were most popular about four years ago. Four years ago, entrepreneur Xu Haoming opened a Hanfu store in Caoxian County. At that time, Hanfu was still a relatively niche business, and no one cared about horse-faced skirts, and he did not make any money from it. Xu Haoming told Hedgehog Commune: "The turning point for the horse-faced skirt business occurred in 2023, and it truly became the…

Seeing that the temperature in Xi'an is rising day by day, the beauty-loving girls on the streets of Xi'an are gradually putting on spring clothes. On March 18, reporters found during street interviews that the "new Chinese" style has attracted more and more attention in this year's spring clothing trends, among which the "C-position" of horse-faced skirts has made its debut. From "national fashion" to Hanfu, from horse-faced skirts to hairpins, more and more "new Chinese styles" are injecting new vitality into cultural tourism, fashion and other industries, becoming a new force that promotes consumption and drives industrial development. How popular is the horse-faced skirt? A county town sold for 550 million yuan in two months During the Spring Festival, the topic #Caoxian sold 300 million horse-faced skirts but still in short supply# became a hot search topic. Cao County, Heze, Shandong Province, was originally a processing base for various performance costumes in my country. In recent years, it has seized the opportunity and transformed into a Hanfu production base, becoming one of the earliest areas for the industrialization of Hanfu manufacturing in China. According to media reports, in the first two months of this year alone, sales of horse-faced…

This Chinese New Year holiday, horse-faced skirts with unique Chinese characteristics are selling out. According to media reports, Caoxian County, Shandong Province is one of the production and sales bases of Hanfu in my country, with annual sales of Hanfu exceeding 7 billion yuan. This year, the sales of Year of the Dragon New Year clothes, mainly horse-faced skirts, in Caoxian County have exceeded 300 million yuan. Horse-faced skirt is a kind of traditional Chinese clothing. It has unique design, smooth lines, beautiful shape, and various styles. It is suitable for people of different occasions and age groups. Horse-faced skirts can be grand or everyday. Because of its versatility and strong traditional cultural charm, it is welcomed by consumers. Many people choose to wear horse-faced skirts to confidently and calmly express their love for traditional culture during festivals. This year, more and more people are choosing Chinese-style clothing as their New Year’s clothing option. The bright "Chinese red" and eye-catching "dragon elements" on the clothes fill the atmosphere of the Lunar Year of the Dragon. Whether in popular scenic spots or on the streets of temple fairs and lantern festivals, people can see young people wearing horse-faced skirts taking photos…

Spring has arrived and the temperature is gradually rising. This season, many beauty-loving women have chosen "new Chinese" style clothing such as horse-faced skirts as their new clothes for the spring. JD.com data shows that since the live broadcast of the Year of the Dragon Spring Festival Gala, the transaction volume of "new Chinese-style" clothing has increased by 215% year-on-year, and the transaction volume of Hanfu category has increased by 325% year-on-year. This year's "Government Work Report" proposed that cultivating domestic products should be one of the important ways to promote consumption. Now is the peak season for spring clothing. Can "New Chinese Style" continue this wave of popularity and open up a larger market? The horse-faced skirt makes its "C position" debut this spring "This spring, more and more people are wearing horse-faced skirts on the streets of Changsha." Xiao Wen, a citizen, is a Hanfu "enthusiast". She said that from last year to this year, she has 10 horse-faced skirts. "Every month You have to spend about a thousand yuan to buy Hanfu, which can be paired with sweaters, shirts, and some Han elements. You can also wear a full set of traditional jackets to match it." She…

During the Spring Festival this year, the horse-faced skirt became the “New Year’s shirt.” Who would have thought that the hottest item at the beginning of the Year of the Dragon would be a skirt. How popular is the horse-faced skirt? Even if you haven't worn it, you must have seen it. In the past two years, whether it is tourist attractions, major TV parties, or online social platforms, horse-faced skirts have been popular on the screen. As an extension of traditional Chinese clothing, the horse-faced skirt attracts the attention of young people with its fashionable appearance and modern design, and has emerged as a new force in the Hanfu market. Just click on a Hanfu live broadcast room, and the anchor is explaining hardA bright red horse-faced skirt. This year is the Year of the Dragon, and the "dragon and phoenix presenting auspiciousness" element on the skirt is one of the selling points. Many sizes sold out as soon as they were put on the shelves. During the Chinese New Year, many girls wear horse-faced skirts to visit temple fairs and take beautiful photos. What's even more cruel is that the horse-faced skirt has made the small town of…

The Spring Festival of the Year of the Dragon is approaching. Wearing Hanfu and celebrating the New Year is becoming a lifestyle favored by young people. In recent years, the Hanfu track has continued to heat up. It stood out from the "Three Bankrupt Sisters" (JK and Lolita) and embarked on a path of growing and independent development. The emergence of phenomenal hot-selling products such as the "Horse Face Skirt" has pushed the market to an unprecedented new level: Hanfu continues to be eclectic and secular, turning from a niche hobby into a daily wear for many people - a large number of original designs and national fashion brands have also emerged one after another in this process. But just over a year ago, the Hanfu market was a different story. In July 2022, the internationally renowned fashion brand Dior released a mid-length skirt priced at 29,000 yuan. Some Chinese netizens discovered that this skirt is almost exactly the same as the traditional Chinese dress "Horse Face Skirt" - the mutual absorption of different cultures is understandable, but Dior did not mention the "source of inspiration" in the product introduction, instead calling it a " The "new" fashion item using…

In Guangzhou Sunac Paradise, tourists wearing Hanfu take photos with models What once again brought Hanfu "out of the circle" was the horse-faced skirt, known as the "New Year's jersey", which triggered a new round of traditional clothing craze. In this national trend, the industrial chain of the Pearl River Delta has played an important supporting role. More people are falling in love with Hanfu On Yunpu 4th Road in Huangpu District, Guangzhou, during morning and evening commutes, you can often see a figure wearing Hanfu and carrying a briefcase. She is Xia Siqi, a Hanfu enthusiast. Half an hour before going out, Xia Siqi first tied up her hair with a hairpin, selected the best one today from more than a dozen tops from different dynasties and styles such as Tang, Song and Ming Dynasty, put it on the most matching horse-faced skirt, and finally put it on Walking on the clouds or walking on the head. She said that the slowest thing is doing her hair, and the fastest thing is choosing a horse-face skirt. As long as the pattern and pattern are good-looking, she can wear it with a sense of sophistication. She only bought 5 horse-face…

Horse-face skirt - this new "national trend" item, even if you have never bought it, you must have seen others wearing it in the mall, at the subway station, or in the circle of friends. With the popularity of horse-faced skirts, the term "new Chinese style dressing" frequently appears in the public eye. On March 6, Douyin e-commerce released the "2024 Douyin E-commerce Women's Consumption Trend Data Report", which showed that in the past year, the number of orders for new Chinese-style clothing purchased by female users on Douyin e-commerce increased by 195% year-on-year. Among them, horse noodles The order volume of skirts increased by 841% year-on-year, and the order volume of Hanfu, Song brocade jackets, and Xiangyunsha clothing also grew at a considerable rate, with year-on-year growth of 336%, 225%, and 112% respectively. The new top-notch horse-faced skirt sold for 550 million yuan in two months According to CCTV Finance, in Cao County, Shandong Province, the largest production center for horse-faced skirts in my country, sales of local horse-faced skirts were close to 550 million yuan in the first two months of this year alone. In addition, according to e-commerce platform data, in the first two months of this…

"Horse-faced skirts have become a new jersey" "Caoxian County sold horse-faced skirts for 300 million yuan and are still in short supply"... After the New Year, topics about horse-faced skirts continued one after another. Data from multiple e-commerce platforms show that since January this year, searches for Hanfu, new Chinese style, etc. have skyrocketed. Among them, the horse-faced skirt has become the most popular item in the Hanfu category, with sales of many popular items exceeding one million yuan. The horse-faced skirt has become a top trend When it comes to the first popular clothing item for everyone in 2024, the horse-faced skirt is well deserved. Horse-faced skirt, also known as "horse-faced pleated skirt", originated from the spiral skirt in the Song Dynasty. It is a skirt style that is convenient for women to ride and travel. As one of the main representatives of ancient Chinese skirts, the horse-faced skirt has experienced changes and development in different dynasties, with various forms and distinctive styles. Peninsula All Media reporters saw on Taobao, Douyin and other platforms that horse-faced skirts are available in adult styles, children's styles and various styles for consumers to choose from. Many hot-selling items have sold more than…

On the stage of the fashion industry, every appearance is a visual feast. Today, our eyes are focused on that shining star-Xu Jiaqi. The new Chinese-style horse-faced skirt she wore not only vividly displayed elegance and intellectuality, but also revealed the excellent temperament of oriental women. 1. The perfect integration of tradition and modernity The new Chinese-style horse-faced skirt worn by Xu Jiaqi cleverly combines traditional and modern elements. It not only retains the classic shape of the horse-faced skirt, but also incorporates modern design concepts. The skirt is made of high-grade fabrics with fine texture and soft luster, as if thousands of years of history are embedded in every inch of the fabric. The skirt is wide and light, swaying with Xu Jiaqi's steps, like a blooming flower, blooming with a unique style on the fashion stage. The design of the horse-face skirt pays attention to the smoothness and harmony of lines, which not only highlights Xu Jiaqi's slender waist, but also shows her elegant temperament. The color of the skirt is classic jet black, which looks noble and elegant without losing a modern feel. In terms of details, the designer is even more ingenious, using golden embroidery to…

01. Horse-faced skirts were "exploded" to beat workers Recently, deliberately wearing ugly clothes to work has become a new type of performance art for workers to fight against work. They wear cotton socks with high heels, down jackets with pajamas, and then go out without washing their hair or face. 25-year-old Fu Chen is one of those who wear ugly clothes to work. Since she clocks in at eight in the morning, when she opens her eyes every day, in order to save time, she will continue to pick up the clothes she wore the day before and put them on again. "My standard outfit is a black down jacket and light gray sports pants, which I usually wear for a week." It wasn't until the Women's Day a few days ago that the company held a Hanfu-themed event, which stipulated that Hanfu must be worn to participate. Fu Chen hurriedly bought a popular horse-faced skirt and reluctantly took off the gray dress that almost stuck to his legs. Sweatpants. Unexpectedly, this black horse-faced skirt made Fu Chen, who had always been unknown in the workplace, receive a lot of compliments. A colleague directly praised her for being "different" than…

This year, the manufacturers of horse-faced skirts in Caoxian County, Shandong Province were too busy during the Spring Festival holiday. "Customers called me on New Year's Eve." Meng Xiaoxia, chief designer of Caoxian Chenfei Clothing Co., Ltd., once again felt the "top status" of horse-faced skirts. At the urging of customers, the company's offline Hanfu showroom opened early on the first day of the new year. "On the sixth day of the Lunar New Year, many customers really couldn't wait, so we sent our employees to work early with three times the salary." She said that the entire exhibition hall was full as soon as she got to work, and customers even took away the horse-faced skirts worn by the child models last winter. . Even before the Spring Festival, almost all of the company's products were sold out and there was no overstock. Currently, the factory is working overtime every day to produce. Not only Meng Xiaoxia's company, but the entire Cao County experienced a wave of horse-face skirt craze around the Spring Festival. According to data from the Cao County E-commerce Service Center, so far, sales of Cao County’s Year of the Dragon New Year greeting clothes, mainly…

Visiting the Horse Face Skirt Fever Cao County is a small county in Heze, Shandong Province. A few years ago, this place was ridiculed by netizens as the "center of the universe" and became popular. Recently, it once again "dominates" the hot searches because of its horse-faced skirt. In January and February alone, online sales of horse-faced skirts reached about 550 million yuan. Why are horse-faced skirts so popular? Why is this fire burning in Caoxian County? Can horse-faced skirts remain popular? What is the Chinese story behind the popularity of Hanfu? This issue of "A Closer Look at China" specially invites Moldovan observer Aileen to visit the horse-faced skirt epidemic in Cao County. " Buy a favorite horse-faced skirt Cao County Cao County’s Hanfu industry is well-known nationwide. There are two Hanfu industry centers here, and Aileen visited one of them, Daji Town. The streets here are dotted with Hanfu shops, and Ai Lin couldn't wait to shop around. She wanted to choose a horse-faced skirt for herself. A horse-faced skirt usually refers to a two-piece skirt with a skirt shaped like a "horse face" on a city wall and pleated on both sides. It took shape during the…

The fashion circle has a very large selection flexibility, and the aesthetic span of each item is also very far. Even retro-designed clothing can show a modern urban dressing temperament in our daily wear. We The “horse face skirt” I want to introduce is the protagonist of today’s recommended fashion items.   China has 5,000 years of traditional culture, which has given birth to aesthetics that span a long river of time. Each period of history is actually represented by typical clothing. Today we need to introduce to you the horse-faced skirt, which is the main item for women in ancient China. One of the skirt styles. 1. How much do you know about the design advantages of horse-faced skirts? [Typical ancient skirt, how to wear modern clothes] ①Four skirt doors are combined into one piece   The most classic ancient horse-faced skirt is actually very detailed in design, especially the skirt. It has four skirt doors, which are overlapped in pairs and fixed with a pure cotton silk belt. In order to make it easier for modern women to wear, the four skirt doors are combined into one piece, making it more convenient to wear. It can directly replace…

Who would have thought that the "Dior copied Chinese horse-faced skirt" incident would have such great stamina. In July 2022, after Dior's new product was revealed to be a copycat of Chinese horse-faced skirts, sales of horse-faced skirts have been increasing. Cao County, "a big county for horse-faced skirts," made a profit of 550 million from selling horse-faced skirts in the first two months of this year. The sales of Year of the Dragon New Year clothes, which are mainly horse-faced skirts, exceeded 300 million during the Spring Festival. There is a Hanfu brand that has only been in operation for one year, and its turnover exceeded 100 million. Xinghe Hange, which was founded just 10 months ago, has a turnover of 70 million, and once made a daily profit of 1.5 million yuan. What is the concept of making 1.5 million a day? I got 62,500 yuan in one hour, and I earned a monthly salary of 3,000 yuan in one hour, which is what a dozen workers would earn in a year and a half. Another protagonist in the comparison incident, the LVMH Group of the Dior brand, saw its revenue share in China slipping from 35% to…

Horse-faced skirt, also known as "horse-faced pleated skirt", is one of the main skirt styles for women in ancient China. There are four skirt doors at the front, back and outside, two of which overlap. The outer skirt door is decorated, and the inner skirt door has less or no decoration. , the horse-faced skirt is pleated on the sides, and the waist of the skirt is mostly made of white cloth, which means growing old together, and is tied with ropes or buttons. The word "horse face" first appeared in "History of the Ming Palace": "The drag strip has a continuous back collar, and there are swings on the sides, the front collar has two sections, and there are horse face pleats underneath, rising to both sides." But. The history of horse-faced skirts can be traced back to the Song Dynasty, because skirts in the Song Dynasty already had the shape of horse-faced skirts. The spiral skirt is a functional "crotch-opening skirt" designed for women in the Song Dynasty to facilitate riding donkeys. Meng Hui said in "Slit Skirt": "This kind of Song skirt is composed of two pieces of skirt with equal area and independent of each other.…

"Look, the horse-faced skirt that person is wearing is very nice." "The horse-faced skirt that the girl is wearing has a bird statue on it." "They should have made this horse-faced skirt themselves."...Tourists from Beijing When he saw our horse-faced skirt, he told his six companions: "Quickly take a photo of this horse-faced skirt, follow the attractions on this horse-faced skirt to visit, and check out the delicious food on it." In the New Year of the Year of the Dragon, a fashion storm about horse-faced skirts is sweeping across. Classical and modern styles intertwine in the streets and alleys to create a unique style. As if overnight, the horse-faced skirt awakened from its dusty history. Therefore, we plan to do a special issue on the integration of horse-faced skirts and Shanxi culture. Who knows, it is this idea that puts us on a path of "resurrection". Wear a homemade horse-faced skirt and have a dialogue between the past and the present Journalists who don’t want to be tailors are not good photographers When the team discussed the plan, each member had already positioned themselves as a tailor, thinking that it would be cool to make a horse-faced skirt belonging…

How various types of clothing lead the trend and become the focus of attention nowadays seems to be in a constant cycle. For example: Horse-faced skirt. Although it first appeared in the Song Dynasty, it became more popular and prosperous during the Ming and Qing Dynasties. After a period of depression, by November last year, horse-faced skirts became popular again. Both men and women are fascinated by horse-faced skirts. When I went to Chengdu and went out for a walk, I realized that there were many horse-faced skirts in the streets and alleys. Its brilliance simply amazed everyone. 1: Wearing a horse-faced skirt, starting from the familiar horse-faced skirtSend 1: VS skirt For Ru skirts, there is a profound aesthetic culture. Its design is the same as the horse skirt, with embroidery and ribbons. However, there are many differences. The horse-faced skirt is shaped like a trumpet and is easier to match than the skirt. For example: match it with a vest or shirt. If you go out on the street every day, the underskirt is not as flexible as the horse skirt, which makes it very tiring and easy to be embarrassing. ▼ 2: VS cheongsam skirt Horse-faced skirts…