**The charm of ancient and modern costumes** On the fashionable streets of Shanghai, a unique "Chinese Costume Week·Flowers in Shanghai" event made us seem to have traveled through time and space. Young people dress in Chinese costumes not just for a show, but also to make traditional culture shine with new brilliance in modern cities. **Huafu, the fashion choice of youth** The story of Xiao Wang, a college student in Hangzhou, shows us that Chinese clothing is not just a kind of clothing, it has become a fashion choice in young people's lives. From restored models to improved models, Chinese clothing is like a moving picture in her daily life. **Youth, the source of vitality for cultural inheritance** Young people born in the 1990s and 2000s are using their own methods to revitalize traditional culture. Wang Wanna’s Yue Opera and Wang Junjie’s Huai Opera, every performance they perform is a loving tribute to traditional culture and a vivid practice of cultural inheritance. **Dunhuang, a modern interpretation of ancient culture** Dunhuang culture, this thousand-year-old cultural treasure, is going to the world in a brand-new way. Zhang Xiaogang's introduction allows us to see the modern spread of Dunhuang culture. It is not…

Hanfu, the traditional attire of the Han Chinese, also known as "Yiguan," "Yishang," or "Hanzhuang," embodies the essence of China as a "country of rites and etiquette" and "a land of splendid culture." It carries the remarkable craftsmanship and aesthetics of Chinese dyeing, weaving, and embroidery, inheriting over 30 items of intangible cultural heritage and protected Chinese arts and crafts. Hanfu "began with the Yellow Emperor and reached its peak with Yao and Shun," originating from the coronation attire of the Yellow Emperor. Later, during the Zhou Dynasty and the reign of Emperor Ming of the Eastern Han Dynasty, it underwent modifications and became standardized, eventually establishing a complete system. Subsequently, each successive dynasty in the Huaxia region followed the Zhou and Han traditions in inheriting Han attire as a national matter, leading to the inclusion of a section on chariots and attire in the Twenty-Four Histories. "The Yellow Emperor, Yao, and Shun wore garments to govern the world, enhancing their authority derived from the heavens," indicating that the form of the upper garment and lower attire was determined by divine will and thus held sacred. Similar to the term "Hanren" (Han people), the meaning of the character "Han" in…

Spring, the most beautiful season of the year, arrives with the blooming of flowers, particularly peaches and apricots, which compete in their vibrant displays. Many places have seized the opportunity to create flower-viewing destinations. Coupled with the surge of "national trend" enthusiasm, visitors, especially young women, adorned in various forms of traditional Chinese clothing such as Hanfu, have become a beautiful sight, igniting the tourism economy of their destinations. How are young people embracing the national trend? What sparks are ignited by the fusion of "national trend + cultural tourism"? Admiring Flowers in Hanfu and Savoring Tea Becomes a Favorite Pastime As temperatures rise across the country, flower viewing has become a must-do activity for many travelers. Take the recent Qingming Festival holiday, for example, where Ctrip data shows a 391% year-on-year increase in ticket orders for flower-viewing attractions. Festivals such as the Luoyang Peony Festival, the Lhasa Peach Blossom Festival, the Tianjin Begonia Festival, the Wuyuan Rapeseed Flower Festival, the Shijiazhuang Pear Blossom Festival, the Nanjing Plum Blossom Festival, the Yancheng Cherry Blossom Festival, and the Yili Apricot Blossom Festival, among others, have significantly boosted the popularity of their respective destinations. The recently opened 41st China Luoyang Peony Culture…

Because his wife likes Chinese-style clothing, Wang Ming, a man from the Northeast, started a business on Alibaba, making improved dresses from the Han and Tang Dynasties. The Tmall store named "Manqingluo" is the fruit of his love with his wife. In the seven years since he opened the store, Wang Ming has always insisted on making original products. From design to material selection, processing and packaging, everything is completed in his factory in Guangzhou. Just hiring a professional design team to study the layout would cost Wang Ming more than 80,000 yuan a month. Han style and Tang rhyme reproduce the charm of the East. "Manqingluo", which insists on being original, has gradually developed its own style and become an industry benchmark, and has also become the target of imitation by peers. Fortunately, the launch of Alibaba’s original protection platform allows Wang Ming’s original designs, which he has worked so hard to produce, to be better protected. There are more than 100,000 original merchants like Wang Ming on the Alibaba platform. Alibaba is also safeguarding originality through pragmatic intellectual property protection, bringing more competitiveness to China's sustainable business growth. Promotional image of a Chinese-style dress on the Tmall flagship…

"The supply of horse-faced skirts in Caoxian County exceeds demand", "College students return to Caoxian County to sell Hanfu", "Caoxian Hanfu goes global"... Caoxian Hanfu has continued to attract attention for some time. The reporter recently came to Cao County, Heze City, Shandong Province, and had in-depth exchanges with cadres, entrepreneurs, young people who have returned to their hometowns to start businesses, and farmers here, and gained a new understanding of the reasons for the Hanfu traffic blowout. The e-commerce economy allows rural industries to connect to the Internet and sell far away. Walking into Daji Town, Cao County, there are few vacant houses on both sides of the road. Shops selling fabrics, clothing pattern making, tailoring and sewing, digital printing, express logistics, etc. are densely packed and stretch for several kilometers. Thanks to more than ten years of development of the performance costume industry, Cao County has formed a sophisticated and complete market division of labor with small and medium-sized enterprises as units. "Cao County has a permanent population of more than 1.35 million. It is one of the most populous counties in Shandong. It was once the largest county in Shandong's labor export. More than ten years ago,…

It is said that "domestic products are on the rise." Do you know which are the best-selling domestic clothing brands now? Which domestic clothing brand is better? Short video live streaming platforms may be the first places to reflect changes in popularity. Users who often watch live broadcasts of goods delivery may find that brands that have transformed from traditional channels, such as PEACEBIRD Women's Wear and Li Ning, have a very high visibility rate and conduct "marathon live broadcasts" almost every day. In addition, some Internet celebrity brands whose names you may have heard are also working hard to build their reputation through live broadcast platforms. In order to allow brand owners and industry professionals to more intuitively appreciate the popularity of domestic clothing brands on the delivery platform, CBNData specially launched the "Domestic Clothing Douyin Delivery List" to take stock of the delivery performance of domestic apparel in March. Who is the “King of Domestic Clothing”? Judging from the rankings, Peacebird, which has moved its men's and women's clothing lines online and promoted them aggressively, is the undoubted "King of Domestic Clothing" on Douyin, with sales reaching 130 million yuan in March. Lola Password, ranked second, is a…

The national trend is in the ascendant and admired by thousands of people. When the national style group Oriental Girls put on original design flash fashion brands on the show "Oriental Girls Entertainment Weekly", the national trends collided, their appearance doubled, and they decoded the new street style. Oriental Girls is a new-generation Chinese girl group created by CTC Entertainment over two years. It officially debuted in 2018 and consists of four girls from different places: Jiarong, Wang Xiaoyu, Zhang Ling, and Zhu Xin. "Boom~Boom~Boom~" is an exclusive opening method for oriental girls, which is unique and full of energy. Speaking of such an appearance, they explained that it would make everyone feel like a "little deer bumping into each other". As a national trendy girl group, Oriental Girls actively conveys the spirit of national trend to everyone, and shares the charm of the integration of traditional culture and trendy elements all the time. There are figures wearing national trendy clothing in various activities they attend. This time I appeared on the show with a flash trendy brand, which can be said to carry the national trend to the end, full of positive energy. The group's debut song "Eastern Girl"…

"New National Trend A-Z", today let's take a look at the silk high-end women's clothing brand Engebe Velvet. Since the establishment of the Engebe Velvet brand, Engebe Velvet has taken "Silk Artist" as its brand concept and tireless pursuit of the brand. It has transformed a wide variety of silk materials into ready-made garments, reflecting a woman's independent temperament that can be soft or strong. Real silk has reflected the wearer's taste and pursuit of beauty, and displayed the wearer's cultural accomplishment through the clothes and the atmosphere created by the brand. The brand is not only a seller of clothing, but also can resonate with thousands of brand consumers. Atmosphere maker. Classic review Engebe Velvet's "My Shape, My Shape" new product launch conference 2019 Beijing Fashion Week, Fangheng International Center, Engebe Velvet 2019 Autumn and Winter Conference was held. Engebe Velvet's 2019 autumn and winter "My Shape, My Shape" series combines ancient and modern design elements, continuing the brand's consistent minimalist concept, adding the current design language, and colliding simplicity and complexity. Either elegant, casual or street style, there is no limit to your own style. At the same time, we advocate studying yourself first and then clothes; find…

On January 11, Alimama teamed up with Taobao to release women's spring and summer product trends in Guangzhou. Trends such as exquisite retro, new Chinese style, and millennium style have attracted attention. "Generation Z people have a large volume of transactions in women's clothing and are one of the main contributors to the growth of the industry." Taobao women's clothing style operation manager Erhan said that Taobao women's clothing has always paid attention to the style trend needs of young fashionable people and established this year. The overall operational link from discovering trends to incubating the consumer market. According to reports, niche cultures such as Hanfu, JK clothing, and Lolita will emerge from the industry in 2021, and related clothing consumption has supported a tens of billions of yuan market. It is expected that more clothing from niche circles will be discovered in 2022. According to the "2022 Spring and Summer Women's Clothing Industry Trends" shared by Alimama and Taobao, taking into account changes in attention inside and outside Taobao, changes in merchant supply, and user consumption demand trends, among the trends in women's clothing this spring and summer, Millennial cool girl style, outdoor holidays Eight major trends, including style,…

On April 22, Xinjiang La Chapelle Clothing Co., Ltd. (hereinafter referred to as "La Chapelle") officially entered the delisting period. From revenue exceeding 10 billion to A-share delisting, La Chapelle only experienced three years. The former women's clothing giant is no longer in glory, and its tens of billions of net worth has turned into nothing. Prior to this, on March 30, La Chapelle, which was double hit by the negative assets and debt crisis, received a notice of planned termination of listing from the Shanghai Stock Exchange. The subsequently disclosed 2021 financial report once again confirmed the company’s precarious status quo - 2021 full year Annual revenue dropped sharply by 76.36% year-on-year to less than 500 million yuan, with losses exceeding 800 million yuan. Total assets were 2.4 billion yuan, a decrease of 30.95% from 2020, or even less than one-third of 2019, and liabilities were as high as 4 billion yuan. La Chapelle stated in the performance report that even if the A-shares are delisted, it will not affect the company's normal operations. The company will still move forward, expand its business, and strive to achieve quantitative and qualitative transformation. However, in the extremely competitive women's fashion market,…

Do you like Chinese style clothing? Do you like cheongsam? In this New York Fashion Week, Zhang, a 25-year-old Chinese-style designer born in the 1990s, suddenly appeared on the T stage and shocked the audience with a series of Chinese-style clothes with the theme of "Mountains and Seas". This is a fashion show that breaks through the cultural field and integrates youth fashion and Chinese classical charm, and Zhang is known as the youngest Chinese costume designer at New York Fashion Week. In this national style series show, the colors are all light, soft, and elegant low-key intermediate colors, combined with beautiful design details, sequins, beading, hand-embroidery and other elements to create a beautiful It’s a visual feast, let’s come and enjoy the “feast” of this show. ↑Are you shocked when you see this skirt with obvious Chinese style imprint? The whole body is mainly beige tones. It is made of exquisite mesh material, fine silk forging, and excellent hand-embroidery. It uses special lines and outlines to express a super beautiful Chinese style sentiment through structure. The improved cheongsam style breaks its retro and nostalgic mark, and combines with the more popular elements of the moment to show its beauty…

Hello fellow gummy bears! Your favorite lo-chan is coming to you again with new Amway! Today Lo Jiang is going to give you some good inner wear, which are very suitable for Lo girls who like "Chinese style" Lolita. Come and take a look with Lo Jiang! As for the inner styles we are going to introduce today, it can be said that they are very different from the styles in previous issues. Not only is it very niche in style, but it also has very personal characteristics. It is the best CP to match the "Chinese style" Lolita - national style inner wear. In Lolita clothing, the inner layer plays a certain role in setting off and adding highlights. Choosing a beautiful inner layer can not only highlight the beauty of the small skirt, but also make the overall style more consistent! With the rapid development of Lolita culture, today's "Chinese style" Lolita is deeply loved by lolita girls. But if you want to have a more lo-lo style feeling on the basis of Chinese elements, then we will inevitably have a few "national style" inner wear! So what kind of dreamy and perfect combination will the sparks created…

During this year’s Consumer Expo Fashion Week, nearly 300 sets of new products from domestic and foreign apparel brands were released. Which garments have attracted the attention of buyers? CCTV reporter Liu Jue: At the Consumer Expo, you can not only watch the shows and browse the exhibitions, but also try on and buy all kinds of new clothes. This top with Chinese elements comes from this 700-square-meter booth, where more than 30 people are gathered here. Niche brands, prices range from a hundred yuan to tens of thousands of yuan. The reporter learned at the Consumer Expo that traditional Chinese elements such as embroidery, buttons, and ink blooming are combined with modern fashion design to form a strong attraction for young people with unique national aesthetics. "New Chinese-style" outfits Will become one of the most important trends this spring and summer. Exhibitor Shu Yi: According to data from our platform, in the past half month, the sales of Hanfu have doubled year-on-year, the overall sales of "new Chinese-style" clothing have increased by 366% year-on-year, and the sales of "new Chinese-style" women's clothing have increased four times year-on-year. With the rapid growth in sales of Chinese-style clothing, the overall trend…

Victoria's Secret, which once put the "Northeast Flower Coat" and "Oriental Dragon" on the catwalk, has stopped. Just when I was about to complain that "I don't even understand what Chinese style is", no wonder I can't do well in fashion, the "national style clothes" in our domestic fashion week were directly named by British Vogue and were ridiculed to the extreme. In response to this, the dissatisfied editor immediately went to pick up the clothes from the 2020 China International Fashion Week. After reading it, I just wanted to say "What are you doing" without tears. Friendly reminder, please be mentally prepared to watch the following "My Fashion You Don't Understand Series" "Devils and ghosts" When it comes to Chinese style, the “official color”—Chinese red—is indispensable. It appeared at this fashion week, a red outfit that was a bit scary, and the model on the catwalk looked like a "ghost bride" in a horror movie. They said the red clothes are scary and the white clothes are dissatisfied. They use their strength to tell the audience that we sisters in white have the ability to bleed from all our orifices. Where there are ghosts, there must be demons and…

I don’t know if you have paid attention to "Trend Partners Season 2". This is a business experience program that focuses on trend hot spots and is committed to creating a trendy cultural atmosphere. There are many good national fashion brands in it. Teacher Bingbing has compiled some below~ 1.GRKC GRKC is a young designer brand from China. Founded by cutting-edge visual designer KARMIC and veteran dancer GR, the company was officially established in 2015. Its predecessor was the street brand DREAMMAKER, and was later renamed GRKC due to major changes in design style. GRKC attracts young people from hip-hop, rap, DJ and other fields. It gathers an explosion of diverse colors and ideas, combines low-key minimalism with exaggerated street culture, and integrates the essence of STREET FASHION and HICH FASHION into the design. , thus leading fashion lovers to pursue a free and uninhibited, simple but not simple life attitude. GRKC sweatshirt, using the printing/online picture of the Greek map oil painting (if there is any infringement, please contact us to delete the picture) GRKC T-shirt, using the printing/online picture of the Greek map oil painting (if there is any infringement, please contact us to delete the picture) Tie-dye…

China News Network, Shanghai, April 11 (Yang Haiyan) In 2024, "New Chinese style" can be said to be "leading the way" and become popular in the industry. New Chinese style outfits, Song brocade jackets, horse-faced skirts, etc. are frequently searched on various social platforms, " "New Chinese style" has become a traffic password. Unlike other short-lived fashion styles, this "national trend" does not seem to fade away with time, but instead attracts more and more attention. However, as the trend of "New Chinese Style" becomes more and more intense, it seems that "everything can be New Chinese Style", and problems such as errors in form and the proliferation of imitations and fakes have become increasingly prominent. Amid the upsurge of national sentiments and traditional culture, how can Hanfu and "New Chinese Style" develop in tandem? The reporter learned during a recent visit that "new Chinese-style" clothing continues to be popular and is a popular code for dressing. Hanfu, as an important carrier of traditional Chinese culture, is not only a traditional clothing, but also a cultural symbol. It is increasingly recognized and recognized by the public. accept. On the stage of the 2024 CCTV Spring Festival Gala, the traditional Chinese…

It's the best season, with flowers, trees and grass growing and birds flying. In the past few days, I often see this scene in Beijing’s parks of all sizes: people dressed in Hanfu complement the ancient buildings with red walls and green tiles, and the beautiful spring scenery of pink willows and red willows. This is actually nothing new. Hanfu has become more and more popular in recent years. Not only are people wearing Hanfu often seen in China, some online bloggers have also brought Hanfu abroad. The exquisite clothing has also aroused admiration on the streets abroad. This is the best spring for Hanfu. Some people say that Hanfu is experiencing a revival. Hanfu is the "traditional clothing of the Han nationality". From a narrow point of view, Hanfu mainly refers to the traditional clothing of the Han people before the Dynasty, which is characterized by crossed collars, right gussets, ties, loose cuffs, etc.; from a broad point of view, Hanfu is the collective name for ancient Chinese traditional clothing, although the Yuan and Qing dynasties have The clothing is influenced by the clothing of ethnic minorities, but still has obvious characteristics of traditional Chinese clothing and is an…

Chao News Client Correspondent Gu Qiaolu Recently, Shenxianju Scenic Area in Taizhou, Zhejiang Province, and Tongjiang Academy Scenic Area jointly held the "Tongjiang Song Rhymes, Spring Scenery and Hua Shang" Hanfu garden activity. The scenic area fully displayed oriental aesthetics and presented a visual feast to tourists. In the scenic area, girls dressed in Hanfu are walking around, as if they have traveled through time and space and returned to that ancient era. Tourists either stopped to admire it or took photos, and everyone was immersed in it. At the same time, the scenic spot also arranged a wealth of cultural activities and interactive links, which not only brought tourists an unforgettable visual experience, but also a profound cultural journey. Photo provided by the organizer Photo provided by the organizer Shenxianju: Watch the show and enjoy the spring. On April 13, the "Tongjiang Song Yun·Chun Jin Hua Shang" Hanfu Garden Party took the lead in Shenxianju, kicking off a stunning journey through a thousand years. At the scene, a beautiful Hanfu catwalk attracted everyone's attention. The girl dressed in Hanfu has a graceful figure, as graceful as a giant, and as graceful as a swimming dragon, fully displaying the beauty…

Hanfu is a clothing style that carries traditional crafts such as dyeing, weaving, and embroidery as well as oriental aesthetics. It has a profound historical heritage. In recent years, Hanfu has continued to attract fans of young groups such as the "post-90s" and "post-00s", and related manufacturing, sales, makeup and other industries have also shown rapid development. In the ancient capital of Xi'an, as the temperature warms up, Hanfu enthusiasts go to parks and teahouses to take photos and check in, enjoying weekend leisure and the warmth of spring. The continued popularity of Hanfu has also led to the rapid development of related industries such as Hanfu photography, Hanfu rental, and immersive Hanfu games. In Xi'an, Hanfu stores have experienced explosive growth in recent years. During winter and summer vacations and traditional festivals such as the Spring Festival, Qixi Festival, and Mid-Autumn Festival, many stores are in a state of overwhelming sales. During the interview, the reporter found that the beauty of Hanfu is a basic element that attracts young people. Traditional Chinese clothing has many styles and rich connotations, whether it is the exquisite carving of the buckle design, the "intangible cultural heritage content" of the embroidery process, or…

Do you know what a "horse face skirt" is? The horse-faced skirt is a half-length skirt that was popular in the Ming and Qing Dynasties. It is made of several pieces of fabric and needs to be worn around the waist. It has two flat skirts at the front and back, and pleated trains on both sides. The glossy skirt door that looks like a trapezoid from the front is called a "horse face". This year, the horse-faced skirt has become the “standard New Year’s greeting attire” and “the most popular among the people.” Mainstream media such as "Sanlian Life Weekly", "Daily People", and "China Business News" have reported that the epidemic of horse-faced skirts has strengthened the popularity of Caoxian County in Shandong Province. The central position of Hanfu production has even revitalized many fabric and tie factories in Zhejiang. The first time the horse-faced skirt entered mainstream public opinion was in 2022. In July of that year, Dior released a mid-length skirt priced at 29,000 yuan. The front and back pieces of the skirt were overlapping. The introduction line "adopting the iconic Dior silhouette" angered Hanfu enthusiasts because they found this The design of the skirt is almost…