China News Service, Jiaxing, March 19th (Hu Fengsheng and Huang Yanjun) "New Chinese-style" annual meeting outfits and New Year jerseys are popular, and the Hanfu creative program "Nian Jin" will appear on the Spring Festival Gala stage... In early 2024, the Internet's most popular "top trend" Horse-faced skirts frequently "go out of the circle", leading its "behind-the-scenes heroes" upstream and downstream industry chains into the public eye. Xucun, a small town located in Haining City, Jiaxing City, Zhejiang Province, is on the cusp of the "horse-faced skirt economy". "How to take over the wealth and wealth of Xucun? How long can the wind of horse-faced skirts blow? What should I do if it stops blowing?" Ma Minggang, deputy mayor of Xucun Town, said frankly that after the hot "out of the circle", the local people have "cold thinking" ". Old machines create new fashion industry Data from industry organizations show that in January 2024, the sales of Hanfu skirts on the Taoxi e-commerce platform exceeded 300 million, accounting for nearly 90% of the entire Hanfu category. Its main product is the horse-faced skirt. Behind the hot consumer market is a "new blue ocean" of Hanfu economy. In early March, Zhang…

During the Qingming Festival, the willows linger and the breeze is gentle. On the afternoon of April 5, a spring-filled Hanfu garden party was held lively at the Cultural Plaza of Liuyin Park in Beijing, where people shot willows, played tops, and flew kites, allowing traditional culture lovers and tourists to immerse themselves in Chinese Qingming customs and feel The charm of China’s excellent traditional culture. (Guangming.com trainee reporter Zhang Luzhuo) On April 5, in Liuyin Park in Beijing, participants wearing Hanfu were flying simple kites. Flying kites is a Qingming Festival custom that has been passed down to this day. Ancient people flew kites for peace and health. (Photo by Zhang Luzhuo) On April 5, in Liuyin Park in Beijing, traditional culture enthusiasts were doing opera broadcast gymnastics. (Photo by Zhang Luzhuo) On April 5, in Beijing’s Liuyin Park, participants experienced the “shooting willows” activity. Shooting willows is a unique game in ancient China for practicing archery skills. It is also one of the ancient customs of China's Qingming Festival, which means to ward off misfortunes and pray for blessings. (Photo by Zhang Luzhuo) On April 5, in Beijing’s Liuyin Park, participants experienced the “shooting willows” activity. (Photo by…

The reason for the chronology of Hanfu: shaving your hair makes it easier to dress After the fall of the Ming Dynasty, in order to maintain their rule over the Han people, the rulers of the Qing Dynasty ordered the Han people to wear Manchu clothes and wear Manchu hairstyles - money rat tails. In the 300 years since then, the dignified and gorgeous Hanfu has gradually disappeared in the land of China and been forgotten. The resurgence of Hanfu Around the millennium, with the spontaneous promotion of the people, the seeds of the revival of Hanfu gradually grew. Driven by traditional culture enthusiasts and Hanfu enthusiasts, the scale of Hanfu gradually increased. Hanfu hot spots Various places have also launched Hanfu cultural festivals, such as the National Silk Hanfu Festival. During major holidays, such as Spring Festival, Lantern Festival, Qingming Festival, March 3rd, Dragon Boat Festival, Mid-Autumn Festival, National Day, etc., there will be Hanfu parades and many tourists wearing Hanfu in major cities. The "White Paper on the Development of China's New Hanfu Industry in 2022" shows that my country's Hanfu industry has exceeded the tens of billions of market sizes in 2021. The Hanfu market is expected…

During the Tomb Sweeping Day holiday, whether enjoying the beauty of nature among the green mountains and rivers, or experiencing the charm of humanity in the historical museums, many people will wear traditional Chinese clothes and take photos to check in. Among them, the horse-faced skirt can be said to be the most eye-catching scenery. Some people fall in love with it because of its appearance, some people understand it because of their love, and some people regard designing it as their career and dream. From niche hobby to popular aesthetics With profound cultural heritage, beauty and fashion, horse-faced skirts have gradually moved from niche hobbies to popular aesthetics, which has made many designers and producers of horse-faced skirts feel unprecedented joy. Liu Wenyue, a "post-00s" girl from Zhejiang, is one of them. Hanfu designer Liu Wenyue: When we were first making horse-faced skirts, there were not many big factories in Haining that were willing to make horse-faced skirt fabrics. They felt that the market was too small. As a result, it was completely eliminated after a few months. It's the opposite direction. Hanfu designer Liu Wenyue: In the past, one picture and one style could be released in a…

In July 2024, the international luxury brand DIOR was accused of plagiarizing the horse-faced skirt, a traditional Chinese dress, which sparked a heated discussion. This unexpected plagiarism scandal has brought the horse-faced skirt, a traditional Hanfu item, back into the public eye and become a fashion item sought after by Hanfu enthusiasts. With the help of many celebrities and bloggers, horse-faced skirts quickly became a "hot item" in the Hanfu industry, with searches increasing 23 times compared to the same period last year. Hanfu culture is reviving and horse-faced skirts are gaining popularity As one of the representatives of traditional Chinese clothing, the horse-faced skirt has appeared as early as the Tang Dynasty. It is named after the saddle-shaped skirt. In recent years, with the rise of national style culture, more and more young people have begun to pay attention to and love Hanfu culture. The incident of DIOR plagiarizing the horse-faced skirt will undoubtedly fuel the revival of Hanfu culture. Many Hanfu enthusiasts have posted beautiful photos of their horse-faced skirts on social platforms to express their love and pride in traditional clothing. At the same time, many celebrities have also appeared in public events wearing horse-faced skirts, adding…

Patterns woven and embroidered with gold and silver threads are embellished on the skirt material, and the hem of the skirt sways gently with the steps, like a flowing ink painting. Amidst the huge crowds, girls wearing horse-faced skirts walked in the Louvre Museum. Overseas people watched frequently. The elegant European-style architecture and the bright and elegant horse-faced skirts complemented each other, filling the aura. During the Spring Festival, horse-faced skirts have become one of the hottest items at home and abroad. In major social media, tags such as “bringing oriental aesthetics abroad”, “giving foreigners some shock”, and “challenge to wear horse-faced skirts abroad” have appeared, and horse-faced skirts have become a hot trend. "Traffic password". 01 Sales surge! Tens of thousands of items were sold on TEMU Ten years ago, wearing ancient costumes and taking to the streets might have attracted the attention of passers-by. Ten years later, seeing someone wearing a horse-faced skirt every ten steps has become indifferent. During the Spring Festival of 2024, many beautiful scenes of people wearing pleated half-length skirts appeared in major popular scenic spots and historical sites. Hanfu, represented by horse-faced skirts, has become a hot trend in Chinese style wear. Horse-faced…

In this era of ever-changing fashion, China International Fashion Week has always attracted global attention with its unique charm. As an important platform to showcase the innovative achievements of China's fashion industry, each fashion week brings together the wonderful presentations of many domestic and foreign designers and fashionistas. At this year's Fashion Week, the stunning appearance of an elegant goddess captivated many audiences - she is the famous actress Zhao Yazhi. She stunned everyone with her horse-faced skirt, which perfectly interpreted the unique charm of Chinese style, allowing people to once again appreciate the wonderful way that Chinese beauty and Chinese style complement each other. Zhao Yazhi, the goddess who once left countless classic roles on the screen, is now over sixty years old, but her style is still as good as before. On the stage of Fashion Week, she wore a beautifully designed horse-faced skirt, the skirt swaying gently with her steps, like a blooming lotus dancing. The horse-faced skirt has a unique style and smooth lines, which not only shows the elegance and dignity of Chinese clothing, but also incorporates modern fashion elements, making it eye-catching. As a type of traditional Chinese clothing, the horse-faced skirt has a…

What once again brought Hanfu "out of the circle" was the horse-faced skirt, known as the "New Year's jersey", which triggered a new round of traditional clothing craze. In this national trend, the industrial chain of the Pearl River Delta has played an important supporting role. More people are falling in love with Hanfu On Yunpu 4th Road in Huangpu District, Guangzhou, during morning and evening commutes, you can often see a figure wearing Hanfu and carrying a briefcase. She is Xia Siqi, a Hanfu enthusiast. Half an hour before going out, Xia Siqi first tied up her hair with a hairpin, selected the best one today from more than a dozen tops from different dynasties and styles such as Tang, Song, Ming, etc., put it on the most matching horse-faced skirt, and finally put it on Walking on the clouds or walking on the head. She said that the slowest thing was doing her hair, and the fastest thing was choosing a horse-faced skirt. As long as the patterns and patterns are good-looking, she can wear them with a sense of sophistication. She only bought 5 horse-face skirts, which is enough to rotate them every day. There are many…

Just after the Spring Festival holiday, on February 19, a group of nuns dressed in horse-faced skirts "catwalked" in Chengdu Wangjianglou Park. To the accompaniment of music, the group of them walked on the stage wearing red, dark blue and navy horse-faced skirts. According to reports, last autumn, maids also wore horse-faced skirts and took photos under the ginkgo trees in some parks and other places in Chengdu. Red Star News reporters learned that horse-faced skirts, as a type of Hanfu, have quietly "entered" the wardrobes of young people and even middle-aged and elderly people in recent years. During this year’s Spring Festival, topics such as #马面skirtJackie Chan’s New Year’s Spring Festival Outfit Hot Style#even #caoxian sold 300 million horse-faced skirts are still in short supply#and other topics became hot searches. According to big data from multiple e-commerce platforms, the search volume for Hanfu has skyrocketed since January this year. Among them, the horse-faced skirt has become the most popular item in the Hanfu category, with sales of many hot-selling items exceeding one million. Yuan. In Wenshufang, Chengdu, a Hanfu store's horse-faced skirt sales increased by 20 to 30% during the Spring Festival this year compared with last year, becoming…

Spring has arrived and the temperature is gradually rising. This season, many beauty-loving women have chosen "new Chinese" style clothing such as horse-faced skirts as their new clothes for the spring. JD.com data shows that since the live broadcast of the Year of the Dragon Spring Festival Gala, the transaction volume of "new Chinese-style" clothing has increased by 215% year-on-year, and the transaction volume of Hanfu category has increased by 325% year-on-year. This year's "Government Work Report" proposed that cultivating domestic products should be one of the important ways to promote consumption. Now is the peak season for spring clothing. Can "New Chinese Style" continue this wave of popularity and open up a larger market?&x-expires=1713057723&x-signature=YioRRQ0PnywfwNuhN4bmcnEwklY%3D "> Cartography/He Zhaoxia National trend "top trend" empowers new consumption With blue bricks, gray tiles and granite paths, on Duzheng Street, which is rich in history and culture, there is the Xinghanting Hanfu Experience Center, where the horse-faced skirt is the most popular item at the moment. "Wearing a horse-faced skirt and walking through the ancient alleys, it seems that you can better feel the charm of the ancient city under the Tianxin Pavilion city wall and the tranquil atmosphere of the city." said Guo…

Chinese traditional culture has a long history, is extensive and profound. Excellent traditional culture can inject new creativity and inspiration into the clothing and fashion industry, and integrate more excellent traditional clothing culture into clothing design. This not only enhances the cultural value of the product, but also satisfies consumers’ needs for uniqueness and differentiation. At the moment, the Caoxian horse-faced skirt, which is popular all over the Internet, is the best example of designers integrating traditional Chinese "oriental aesthetics" into modern elements and aesthetic needs, thus giving new vitality to traditional Chinese clothing. On March 19, all-media reporters from Peony Evening News interviewed Hanfu enthusiasts and relevant scholars and listened to their talk about the fashionable charm of horse-faced skirts. Behind the "fire" of traditional clothing It is national self-confidence and cultural self-confidence Oriental beauty emphasizes harmony, balance and artistic conception, focusing on the harmony and unity of clothing, nature and the human body. The patterns, colors, lines and other elements in traditional clothing contain profound cultural connotations and artistic values. With the changes of the times, traditional costumes have gradually faded out of people's daily lives, being shelved or used only as decoration for specific occasions. Until November…

As the graduation season for graduate students approaches, photography studios are full of bookings. A reporter from Beijing Youth Daily found that the national fashion horse-faced skirt has become one of the most popular clothing for graduation season shooting. On Xiaohongshu, the topic of Horse Face Skirt has been viewed 1.28 billion times, and the number of related topics and short videos on Douyin has exceeded 19.8 billion. In fact, horse-faced skirts are not only popular as dresses, but many people also choose them as daily wear. Many interviewees told Beiqing Daily reporters that in addition to traditional academic uniforms, many students also met to take graduation photos in traditional horse-faced skirts and Hanfu. Horse-faced skirt becomes popular during graduation season The graduation season for graduate students in major universities is quietly approaching. Mr. Wang, the person in charge of a photography studio, said that bookings for shooting are full, and many students choose to buy or rent Hanfu such as horse-faced skirts to take graduation photos. Xiao Yu, a graduate student from Northwestern Polytechnical University, told the Beiqing Daily reporter that in addition to the yellow collar and red robe academic uniforms, many students also met to take graduation…

As the graduation season for graduate students approaches, photography studios are full of bookings. Reporters have discovered that the nationally fashionable horse-faced skirt has become one of the most popular clothing for graduation season photography. On Xiaohongshu, the topic of Horse Face Skirt has been viewed 1.28 billion times, and the number of related topics and short videos on Douyin has exceeded 19.8 billion. In fact, horse-faced skirts are not only popular as dresses, but many people also choose them as daily wear. Many interviewees told Beiqing Daily reporters that in addition to traditional academic uniforms, many students also met to take graduation photos in traditional horse-faced skirts and Hanfu. Horse-faced skirt becomes popular during graduation season The graduation season for graduate students in major universities is quietly approaching. Mr. Wang, the person in charge of a photography studio, said that bookings for shooting are full, and many students choose to buy or rent Hanfu such as horse-faced skirts to take graduation photos. Xiao Yu, a graduate student from Northwestern Polytechnical University, told the Beiqing Daily reporter that in addition to the yellow collar and red robe academic uniforms, many students also met to take graduation photos in very cool…

In recent years, Hanfu craze has quietly started all over the country. Hanfu is increasingly entering the public eye and entering our lives. Especially on the streets of the beautiful tourist city of Hanzhong, you can often see people wearing different Hanfus swimming around in many places. Especially in traditional festivals, young men and women gather in groups, and handsome boys and beauties come one after another, which is like a beautiful scenery, which is spectacular. Being in it feels like traveling back to ancient China! Hanfu cultural associations have sprung up like mushrooms after a rain, Hanfu merchants and stores have increased sharply, and various Hanfu cultural tourism festivals and other festivals are brilliant and dizzying. People can often enjoy various Hanfu performances, Hanfu gatherings, and Hanfu catwalks. The performers wear Hanfu, turning back time and interpreting thousands of years of culture. The audience is immersed in the gorgeous ancient elegance. The colorful Hanfu in Hanzhong, Shaanxi is amazing! Hanfu "began from the Yellow Emperor and was prepared by Yao and Shun" and originated from the crown uniform made by the Yellow Emperor. It was finalized in the Zhou Dynasty, and through the Han Dynasty, a complete crown service…

On April 4, the first day of the Tomb Sweeping Day holiday, ticket bookings for Chengdu scenic spots on the platform increased 2.5 times year-on-year, ranking among the top 10 popular cities. At Qinglong Lake in Chengdu, taking advantage of the beautiful spring scenery, more than 40 Hanfu enthusiasts put on Tang costumes, used grass as mats and skirts as tents, chanted poems, ate cold food, threw pots, played guzheng, flute and flute, and played Cuju , fly paper kites, swing on swings, restore the Tang Dynasty skirt banquet, and feel the romance and poetry of spring. More than that, national style and national style activities based on traditional culture are being carried out in Chengdu in various forms, such as participating in youth leagues, wearing horse-faced skirts, and watching Sichuan opera. National style and national style are becoming a new craze in cultural tourism consumption. A folk Sichuan opera troupe on Futong Street was packed to capacity. It featured Sichuan opera, fire-breathing and other traditional Sichuan opera activities. Tens of thousands of tickets were sold online. Foreign tourists dragged their suitcases and came to watch Sichuan opera. Tasting wine and eating, playing the piano and flute, playing Cuju and…

Beijing News (Reporter Wu Tingting) During the Qingming Festival, flowers are in full bloom in Beijing. On April 4, the first Huachao Festival in Jingzhi Lake in Beijing opened, with Hanfu parade, kite flying, Huachao market, flower god roly-poly interaction, and the Six Arts of Gentlemen. Experience and other exciting activities with strong national flavor attract Chinese and foreign tourists to come and check in. On April 4, the first Flower Festival of Jingzhi Lake in Beijing opened. The exciting activities with strong Chinese flavor attracted Chinese and foreign tourists to come and check in. Photo by Beijing News reporter Li Muyi During the event, tourists dressed in Hanfu danced with the Flower Goddess parade. Among the teams, a group of foreign students from the University of International Business and Economics stood out. They come from Cambodia, Malaysia, Myanmar and other countries, wear traditional Chinese costumes and learn traditional Chinese etiquette. In the park, a roly-poly lady wearing a Flower Goddess costume dances gracefully and gracefully, attracting tourists to participate and interact. Photo by Beijing News reporter Li Muyi "This is the second time I wear traditional Chinese clothing. Last time it was Tang suit, and this time it is…

In 2024, the girls' "Spring Festival jersey" will have an additional keyword - horse-faced skirt. The "2024 Douyin E-commerce Women's Consumption Trend Data Report" shows that in the past year, women's orders for new Chinese clothing on the Douyin platform increased by 195% year-on-year, and orders for horse-faced skirts increased by 841% year-on-year; during Double 11 in 2023, 730,000 horse-faced skirts were sold on Taobao alone, and in December it was selected as one of Taobao's top ten products in 2023. On Xiaohongshu, the keyword "#马面skirt" received 1.28 billion views. Horse-faced skirts have become popular from the Spring Festival to early spring, and have become a favorite item for young women throughout the year. Also suddenly popular is the live broadcast room. From February this year to the present, Bilibili, a platform with a large number of young users, has suddenly appeared several live broadcast rooms selling skirts, with titles often containing keywords such as low price of 9.9 yuan. The shape of horse-faced skirts is fixed, and the pattern design can best show the style of a store. However, plagiarism and imitation have led to the frequent occurrence of low-quality knockoffs of Hanfu. The dispute between "Shan Zheng" and…

“The color of this horse-faced skirt is a very noble purple-black color, with patterns such as flowers, birds, and jade trees embroidered on it. The style is a classic five-meter hem with six pairs of pleats, and the design that is tight at the top and wide at the bottom makes it more elegant and elegant. I like it. Sisters can place orders directly." At 11 o'clock in the night, in a Hanfu live broadcast room in Hangzhou, Zhejiang, the female anchor was holding a horse-faced skirt and introducing it enthusiastically to the camera. A few minutes later, the horse-faced skirt, with 3,000 pieces in stock, was sold out. When it comes to the first popular clothing item for everyone in 2024, the horse-faced skirt is well deserved. During the Spring Festival, young people wearing hairpins and horse-faced skirts emerge one after another in Chinese-style gardens such as West Lake in Hangzhou, the Forbidden City in Beijing, and Xi'an City Wall, or under red walls and golden tiles, and even as far away as France and Australia on the other side of the ocean. The dignified and grand national style all reflects the beauty of Chinese clothing. The enthusiasm of…

According to industry insiders, the popularity of horse-faced skirts came from an accident. Dior once released a mid-length skirt. The overlapping front and back pieces of this skirt were called a fashion that "adopts the iconic Dior silhouette" The single product sparked heated discussions among netizens, who found that the skirt was almost identical to the traditional Chinese dress "horse-faced skirt." As a result, many celebrities and bloggers consciously wore horse-faced skirts to attend various public occasions. Promote Horse Face Dress on social media. Therefore, the horse-faced skirt has also become the traffic key of many social media. The order volume of horse-faced skirts surged by 841% year-on-year. According to the "2024 E-commerce Women's Consumption Trend Data Report" released on March 6, the data shows that in the past year, the order volume of new Chinese-style clothing consumed by female users on e-commerce platforms has increased year-on-year. 195%, among which the order volume of horse-faced skirts increased by 841% year-on-year, and the order volume of Hanfu, Song brocade jackets, and Xiangyunsha clothing also increased at a considerable rate, with year-on-year growth of 336%, 225%, and 112% respectively. More and more people are discovering that horse-face skirts can be worn daily…

The horse-faced skirt is a traditional costume in ancient China. It is named after the "horse-faced" defensive building on the ancient city wall. In the past two years, Hanfu has continued to enter the public eye. Among them, the horse-faced skirt has become the "New Year's shirt" for young people with its simple and versatile style. During the Spring Festival this year, horse-faced skirts have become the "New Year shirt" for many people. Many young people will wear horse-faced skirts when visiting temple fairs, lantern viewing parties, and even visiting relatives and friends. With the popularity of Hanfu culture in China, sales of Hanfu, represented by horse-faced skirts, have surged on e-commerce platforms, and they have frequently appeared at major Spring Festival galas. This "most dazzling Chinese style" is not accidental For most consumers, the first time they got to know horse-faced skirts was the "plagiarism of horse-faced skirts" incident by an international brand in July 2022. On the streets abroad, many Chinese and international students wore Hanfu and held placards to protest, calling on the international brand to "plagiarize horse-faced skirts". Brands stop cultural appropriation. After this incident, horse-faced skirts began to appear in the public eye. From international…