Haining has another label outside the Fur City. When did horse-faced skirts become popular? Different people will give different answers. In the memory of Zhang Jun, a Hanfu enthusiast, she got into horse-faced skirts in 2019. That year, she bought many horse-faced skirts of various colors. "The shipping places are Zhengzhou, Hangzhou, Guangzhou, Shenzhen, Wuhan...all over the country." She read out the place names while looking for orders, but among the many orders for horse-faced skirts, none of them came from In Cao County, Shandong Province. On today's social media, horse-faced skirts and Caoxian County are closely bound together. The latter is like the "capital of horse-faced skirts", but in fact, Caoxian County has only begun mass production of horse-faced skirts in recent years. Qi Yue, a Hanfu enthusiast, believes that in the Hanfu circle, horse-faced skirts have long been popular, and they were most popular about four years ago. Four years ago, entrepreneur Xu Haoming opened a Hanfu store in Caoxian County. At that time, Hanfu was still a relatively niche business, and no one cared about horse-faced skirts, and he did not make any money from it. Xu Haoming told Hedgehog Commune: "The turning point for the horse-faced…

During the Spring Festival of the Year of the Dragon, horse-faced skirts suddenly became a popular item of clothing. On short videos and self-media platforms favored by young people, the horse-faced skirt has become a "traffic password". Many well-known bloggers and influencers wear it to visit cultural relics and popular attractions. A report released by a well-known short video platform shows that in 2023, users of the platform posted content related to horse-faced skirts in more than 90 overseas countries and regions. The horse-faced skirt has become a typical example of Chinese culture going overseas. The popularity of horse-faced skirts has also brought Xucun Town, Haining City, Zhejiang Province, out of the circle. Customers from Hangzhou Sijiqing Clothing Wholesale Market, the "Cosmic Center" Caoxian County in Shandong Province and even overseas have come to this town in search of jacquard fabric, the main raw material for horse-faced skirts. Xucun Town is one of the largest jacquard fabric bases and production and marketing centers in China. Some merchants said that just by providing a design drawing, Xucun Town can know the fabrics they want and the related production processes. Horse-faced skirt brings splendor to traditional textile town "During the Spring Festival,…

"After visiting the scenic spots, I saw 50 or 60 ladies wearing horse-faced skirts!" Zhang Nan, a tourist from Zhengzhou, sighed after returning from Kaifeng's Qingming Festival Shanghe Garden: "But horse-faced skirts are indeed related to this kind of history and culture. The breathtaking attractions go well together." Since this year, the horse-faced skirt has become the “first skirt in spring”. Many young people not only wear it when shopping and visiting the garden, but even wear it at work. The "Hanfu craze" represented by horse-faced skirts has not only driven an upsurge in traditional cultural consumption, but also fueled people's enthusiasm for cultural and tourism activities. So, with so many styles of new Chinese clothing, why is it that only horse-faced skirts are “out of the circle”? What are the cultural codes behind this skirt becoming a hit? Horse-faced skirt becomes “the first skirt in spring” "Wearing a horse-faced skirt will make you feel good, just like the protagonist of an idol drama that has come into reality." Since the beginning of spring, Hairong often wears a black horse-faced skirt embroidered with silver patterns when going to work. She said that her "new Spring Festival outfit" allowed her to…

"Thousands of households always exchange new peaches for old charms every day." Over the past few days, everyone has had a busy and fulfilling Spring Festival holiday. There were nearly 2.3 billion cross-regional people movements in society, 474 million domestic trips, a total expenditure of 632.687 billion yuan, and the total box office of Spring Festival movies exceeded 8 billion yuan... A group of "hot" summary data, behind which is condensed During the festival, there are beautiful moments that are either heartwarming or touching. The bustling Spring Festival not only brings "new peaches", but also more new atmosphere. The most obvious thing is that the ancient festival of Spring Festival is increasingly combined with modern elements. The combination of traditional culture and commercial elements gives people new ways to celebrate the festival and new experiences. This can be seen from a horse-faced skirt. A different trend than in the past. Horse-faced skirt is a traditional women's clothing that is fresh and elegant, simple yet gorgeous. More than ten years ago, traditional clothing represented by horse-faced skirts was still limited to small circles such as Hanfu Club and Comic Exhibition, but now it has become more and more "regular clothing". It…

During the Tomb Sweeping Day holiday, whether enjoying the beauty of nature among the green mountains and rivers, or experiencing the charm of humanity in the historical museums, many people will wear traditional Chinese clothes and take photos to check in. Among them, the horse-faced skirt can be said to be the most eye-catching scenery. Some people fall in love with it because of its appearance, some people understand it because of their love, and some people regard designing it as their career and dream. From a niche hobby to a popular aesthetic With profound cultural heritage, beauty and fashion, horse-faced skirts have gradually moved from niche hobbies to popular aesthetics, which has made many designers and producers of horse-faced skirts feel unprecedented joy. Liu Wenyue, a "post-00s" girl from Zhejiang, is one of them. Hanfu designer Liu Wenyue: When we were first making horse-faced skirts, there were not many big factories in Haining that were willing to make horse-faced skirt fabrics. They felt that the market was too small. As a result, it was completely eliminated after a few months. It's the opposite direction. Hanfu designer Liu Wenyue: In the past, one picture and one style could be released…

The horse-faced skirt can be called “the first skirt in spring”. Previously, #400 college students returned to Caoxian town to sell horse-faced skirts# became a hot search topic. As one of China's major Hanfu production bases, Cao County in Heze City, Shandong Province, has ushered in a "tremendous wealth" with the popularity of horse-faced skirts this year. According to reports, starting from the year before, as of February this year, the sales of the Year of the Dragon New Year greeting clothes mainly produced in Caoxian County have exceeded 300 million yuan. A Hanfu horse-faced skirt merchant in Cao County said that offline sales increased dozens of times during the Chinese New Year, and a single online live broadcast account could also have an average daily sales of 200,000. After the Spring Festival, the popularity of horse-faced skirts has not diminished, and it has become a fashionable item for many people’s daily shopping and commuting. Picture source: Tu Chong Creative So, how did the horse-face skirt become so popular? Why is the horse-faced skirt “out of the circle” among so many styles of Hanfu? How did Caoxian County catch this "vast wealth"? The particularity of horse-faced skirt First of all,…

It is the "shirt" worn by celebrities in street photography and shows. It is a hot search as soon as it is worn, and it has become a topic and popularity. It is the most beautiful scenery in spring. The elderly, Gu Liang and children all wear their own horse-faced skirts. It collides with spring; it is also popular on social platforms. Fashion and travel bloggers take horse-faced skirts to check-in all over the world, reproducing the elegance and charm of oriental Chinese clothing; and, wearing horse-faced skirts to check-in and take photos People can see it everywhere, which also proves the popularity of horse-faced skirts from another direction. Picture source Xiaohongshu From being a niche to being popular now, why is the new Chinese style represented by the horse-faced skirt so popular? Today, let’s talk. 01. How popular is the new top horse-faced skirt? Whether a phenomenon or a behavior is really popular can be easily judged from the data on major social media. How popular is the horse-faced skirt, which is said to be the new top trend, on major social media? On Weibo, there are nearly 30 hot search topics about horse-faced skirts, among which #马面skirts are…

During this year’s Spring Festival, social media platforms were dominated by photos of tourists wearing horse-faced skirts. The Forbidden City and Temple of Heaven in Beijing, Yingtianmen in Luoyang and Riverside Garden during the Qingming Festival in Kaifeng, the compatibility between the horse-faced skirt and the red-walled antique style is exciting, and makes people marvel at the beauty of Chinese clothing. During the Spring Festival of the Year of the Dragon, horse-faced skirts have unexpectedly but unexpectedly become a hit item. Many consumers have purchased horse-faced skirts as their New Year’s “shirts,” and even more people have chosen horse-faced skirts as their first Hanfu item. Face skirt. Big data shows that during the "Double Eleven" period in 2023, Taobao sold more than 730,000 horse-faced skirts. Horse-faced skirts have become the most popular item in the Hanfu category. The reporter searched on various e-commerce platforms and found that the sales of some hot-selling styles of horse-faced skirts exceeded one million yuan. According to reports, in Cao County alone, the sales of Year of the Dragon New Year greeting clothes, mainly horse-face skirts, in 2023 have exceeded 300 million yuan. Reverse achievement of Hanfu track From the perspective of historical evolution, the…

Xinhua News Agency, Hangzhou, March 15th (Reporters Xu Shunda and Kong Linghang) A "half-way monk" engaged in Hanfu design. He has designed nearly 500 sets of Hanfu in more than 4 years. Now he is focusing on the design of horse-faced skirts... "Post-2000" Hanfu designer Liu Wenyue told reporters that she hopes to incorporate modern aesthetics into traditional Chinese costumes so that more people can understand and experience these traditional costumes in their daily lives. In Xucun Town, Haining City, Jiaxing, Zhejiang, Liu Wenyue's Hanfu studio is small but "complete", integrating all aspects of sample design, product processing, photography and publicity, and live broadcast sales. As a type of skirt worn by women in ancient China, the horse-faced skirt has recently become a representative of the national trend. It has become "explosion" on the Internet and has become the "new favorite" of the Hanfu design circle. On March 7, Liu Wenyue was interviewed by reporters in the studio. Photo by Xinhua News Agency reporter Kong Linghang "It is a hot item in our store, and nearly 20,000 pieces have been sold so far." Liu Wenyue showed reporters a recently popular horse-faced skirt in the processing workshop. "The design of this…

The word "national style" comes from the "Book of Songs". Among them, "Wind" contains folk songs from about fifteen vassal states from the early Western Zhou Dynasty to the middle of the Spring and Autumn Period, also known as Guofeng. As for today's national style, no one can give an accurate answer. The national style is changing people's lifestyles and aesthetic standards in a subtle way. Is the national style the current popularity of horse-faced skirts, or is it the explosion of new Chinese-style clothing? Is it a combination of humanities and food, or is it a cultural creation with traditional elements? Is it the memories of a generation growing up, or is it the adapted music with elegant artistic conception? I like Hanfu and also like to take photos. The Chinese style will never go out of style Headdresses with fringed hairpins, exquisite Tang makeup flowers, brightly colored skirts, hand-embroidered fans... "Xi'an is the ancient capital of thirteen dynasties. You must visit it at least once in your life. This time, I mainly want to enlighten children on history." The reporter met Ms. Li from Anhui and her two 6-year-old children in the Everlasting City of the Tang Dynasty.…

Since last year, the popularity of horse-faced skirts has driven the trend of national fashion consumption. On a certain social platform, there are more than 1 million notes related to horse-faced skirts and more than 560,000 related products. On short video platforms, multiple horse-faced skirt-related topics have been viewed more than 100 million times. Behind the popularity of horse-faced skirts, the scale of China's Hanfu market continues to expand. The report shows that China's Hanfu market size will reach 14.47 billion yuan in 2023, and it is predicted that it is expected to reach about 24 billion yuan in 2027. Driven by this trend, many well-known brands have launched national fashion products that combine elements of traditional Chinese culture, covering clothing, shoes, accessories, beauty, home furnishings, digital and many other fields. The explosion of national fashion products is the result of the creative transformation and innovative development of China's excellent traditional culture. It illustrates the charm of traditional Chinese aesthetics that transcends time and space. This popular trend also highlights the self-confidence, self-improvement and high-spirited spiritual outlook of contemporary young people. . Integrity and innovation have given new vitality to China's excellent traditional culture. For example, the horse-faced skirt fully…

March 8, China International Textile Yarn (Spring and Summer) Exhibition, horse skirt clothing fabrics. Picture/IC “The color of this horse-faced skirt is a very noble purple-black color, with patterns such as flowers, birds, and jade trees embroidered on it. The style is a classic five-meter hem with six pairs of pleats, and the design that is tight at the top and wide at the bottom makes it more elegant and elegant. I like it. Sisters can place orders directly." At 11 o'clock in the night, in a Hanfu live broadcast room in Hangzhou, Zhejiang, the female anchor was holding a horse-faced skirt and introducing it enthusiastically to the camera. A few minutes later, the horse-faced skirt, with 3,000 pieces in stock, was sold out. When it comes to the first popular clothing item for everyone in 2024, the horse-faced skirt is well deserved. During the Spring Festival, young people wearing hairpins and horse-faced skirts emerge one after another in Chinese-style gardens such as West Lake in Hangzhou, the Forbidden City in Beijing, and Xi'an City Wall, or under red walls and golden tiles, and even as far away as France and Australia on the other side of the ocean. The…

China News Service, Jiaxing, March 19th (Hu Fengsheng and Huang Yanjun) "New Chinese-style" annual meeting outfits and New Year jerseys are popular, and the Hanfu creative program "Nian Jin" will appear on the Spring Festival Gala stage... In early 2024, the Internet's most popular "top trend" Horse-faced skirts frequently "go out of the circle", leading its "behind-the-scenes heroes" upstream and downstream industry chains into the public eye. Xucun, a small town located in Haining City, Jiaxing City, Zhejiang Province, is on the cusp of the "horse-faced skirt economy". "How to take over the wealth and wealth of Xucun? How long can the wind of horse-faced skirts blow? What should I do if it stops blowing?" Ma Minggang, deputy mayor of Xucun Town, said frankly that after the hot "out of the circle", the local people have "cold thinking" ". Old machines create new fashion industry Data from industry organizations show that in January 2024, the sales of Hanfu skirts on the Taoxi e-commerce platform exceeded 300 million, accounting for nearly 90% of the entire Hanfu category. Its main product is the horse-faced skirt. Behind the hot consumer market is a "new blue ocean" of Hanfu economy. In early March, Zhang…

The reason for the chronology of Hanfu: shaving your hair makes it easier to dress After the fall of the Ming Dynasty, in order to maintain their rule over the Han people, the rulers of the Qing Dynasty ordered the Han people to wear Manchu clothes and wear Manchu hairstyles - money rat tails. In the 300 years since then, the dignified and gorgeous Hanfu has gradually disappeared in the land of China and been forgotten. The resurgence of Hanfu Around the millennium, with the spontaneous promotion of the people, the seeds of the revival of Hanfu gradually grew. Driven by traditional culture enthusiasts and Hanfu enthusiasts, the scale of Hanfu gradually increased. Hanfu hot spots Various places have also launched Hanfu cultural festivals, such as the National Silk Hanfu Festival. During major holidays, such as Spring Festival, Lantern Festival, Qingming Festival, March 3rd, Dragon Boat Festival, Mid-Autumn Festival, National Day, etc., there will be Hanfu parades and many tourists wearing Hanfu in major cities. The "White Paper on the Development of China's New Hanfu Industry in 2022" shows that my country's Hanfu industry has exceeded the tens of billions of market sizes in 2021. The Hanfu market is expected…

With the popularity of the new Chinese style, more and more people can be seen trying Chinese clothing on the road ‍‍But here comes the problem. In reality, there are really very few people who can look good with a horse skirt. ‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍Today’s content, I would like to discuss with you how to integrate this beautiful item, the horse skirt, into our daily wear? ‍‍‍‍‍‍‍‍ In the comment area of ​​this Monday’s outfit review, I also learned a lot about new Chinese style, horse-faced skirts, Chinese elements, etc. On the last day of the Tomb Sweeping Day holiday, I prepared an issue of "Horse Face Skirt, One Wear, Multiple Wear" ‍Pair the same skirt with different tops, one set is more ancient and the other modern, showing two completely different styles Let’s check out my learning results together~Look1 Green skirt + button-down shirt I just shared with you last week. Wear green beautifully in spring~No, I specially found a vibrant green horse-faced skirt. No matter what you wear, No matter what style, you must carry out the spring spirit to the end FirstA horse-faced skirt was unveiled, in a color combination of grass green and golden, with a pattern of…

During the Tomb Sweeping Day holiday, whether enjoying the beauty of nature among the green mountains and rivers, or experiencing the charm of humanity in the historical museums, many people will wear traditional Chinese clothes and take photos to check in. Among them, the horse-faced skirt can be said to be the most eye-catching scenery. Some people fall in love with it because of its appearance, some people understand it because of their love, and some people regard designing it as their career and dream. From niche hobby to popular aesthetics With profound cultural heritage, beauty and fashion, horse-faced skirts have gradually moved from niche hobbies to popular aesthetics, which has made many designers and producers of horse-faced skirts feel unprecedented joy. Liu Wenyue, a "post-00s" girl from Zhejiang, is one of them. Hanfu designer Liu Wenyue: When we were first making horse-faced skirts, there were not many big factories in Haining that were willing to make horse-faced skirt fabrics. They felt that the market was too small. As a result, it was completely eliminated after a few months. It's the opposite direction. Hanfu designer Liu Wenyue: In the past, one picture and one style could be released in a…

In July 2024, the international luxury brand DIOR was accused of plagiarizing the horse-faced skirt, a traditional Chinese dress, which sparked a heated discussion. This unexpected plagiarism scandal has brought the horse-faced skirt, a traditional Hanfu item, back into the public eye and become a fashion item sought after by Hanfu enthusiasts. With the help of many celebrities and bloggers, horse-faced skirts quickly became a "hot item" in the Hanfu industry, with searches increasing 23 times compared to the same period last year. Hanfu culture is reviving and horse-faced skirts are gaining popularity As one of the representatives of traditional Chinese clothing, the horse-faced skirt has appeared as early as the Tang Dynasty. It is named after the saddle-shaped skirt. In recent years, with the rise of national style culture, more and more young people have begun to pay attention to and love Hanfu culture. The incident of DIOR plagiarizing the horse-faced skirt will undoubtedly fuel the revival of Hanfu culture. Many Hanfu enthusiasts have posted beautiful photos of their horse-faced skirts on social platforms to express their love and pride in traditional clothing. At the same time, many celebrities have also appeared in public events wearing horse-faced skirts, adding…

Patterns woven and embroidered with gold and silver threads are embellished on the skirt material, and the hem of the skirt sways gently with the steps, like a flowing ink painting. Amidst the huge crowds, girls wearing horse-faced skirts walked in the Louvre Museum. Overseas people watched frequently. The elegant European-style architecture and the bright and elegant horse-faced skirts complemented each other, filling the aura. During the Spring Festival, horse-faced skirts have become one of the hottest items at home and abroad. In major social media, tags such as “bringing oriental aesthetics abroad”, “giving foreigners some shock”, and “challenge to wear horse-faced skirts abroad” have appeared, and horse-faced skirts have become a hot trend. "Traffic password". 01 Sales surge! Tens of thousands of items were sold on TEMU Ten years ago, wearing ancient costumes and taking to the streets might have attracted the attention of passers-by. Ten years later, seeing someone wearing a horse-faced skirt every ten steps has become indifferent. During the Spring Festival of 2024, many beautiful scenes of people wearing pleated half-length skirts appeared in major popular scenic spots and historical sites. Hanfu, represented by horse-faced skirts, has become a hot trend in Chinese style wear. Horse-faced…

In this era of ever-changing fashion, China International Fashion Week has always attracted global attention with its unique charm. As an important platform to showcase the innovative achievements of China's fashion industry, each fashion week brings together the wonderful presentations of many domestic and foreign designers and fashionistas. At this year's Fashion Week, the stunning appearance of an elegant goddess captivated many audiences - she is the famous actress Zhao Yazhi. She stunned everyone with her horse-faced skirt, which perfectly interpreted the unique charm of Chinese style, allowing people to once again appreciate the wonderful way that Chinese beauty and Chinese style complement each other. Zhao Yazhi, the goddess who once left countless classic roles on the screen, is now over sixty years old, but her style is still as good as before. On the stage of Fashion Week, she wore a beautifully designed horse-faced skirt, the skirt swaying gently with her steps, like a blooming lotus dancing. The horse-faced skirt has a unique style and smooth lines, which not only shows the elegance and dignity of Chinese clothing, but also incorporates modern fashion elements, making it eye-catching. As a type of traditional Chinese clothing, the horse-faced skirt has a…

What once again brought Hanfu "out of the circle" was the horse-faced skirt, known as the "New Year's jersey", which triggered a new round of traditional clothing craze. In this national trend, the industrial chain of the Pearl River Delta has played an important supporting role. More people are falling in love with Hanfu On Yunpu 4th Road in Huangpu District, Guangzhou, during morning and evening commutes, you can often see a figure wearing Hanfu and carrying a briefcase. She is Xia Siqi, a Hanfu enthusiast. Half an hour before going out, Xia Siqi first tied up her hair with a hairpin, selected the best one today from more than a dozen tops from different dynasties and styles such as Tang, Song, Ming, etc., put it on the most matching horse-faced skirt, and finally put it on Walking on the clouds or walking on the head. She said that the slowest thing was doing her hair, and the fastest thing was choosing a horse-faced skirt. As long as the patterns and patterns are good-looking, she can wear them with a sense of sophistication. She only bought 5 horse-face skirts, which is enough to rotate them every day. There are many…