Chen Sui, a 2023 graduate of Qilu Medical College of Shandong University, still remembers that at the graduation ceremony in June of that year, she attended the graduation ceremony wearing silk flowers on her head and a horse-faced skirt. Her bun was draped over her shoulders and she matched her bachelor's uniform, which attracted a large number of onlookers and compliments. . During the Spring Festival of the Year of the Dragon, she once again wore the "top trend" horse-faced dress. Nowadays, horse-faced skirts are everywhere whether on commuting buses, subways, or in the fashion capital of Paris, France. Shandong’s collection of Ming Dynasty costumes is one of the best in the country. Not only is it large in quantity and good in quality, it also enjoys a high reputation in the industry. The “Culture of Clothes – Ming Dynasty Costume Culture Exhibition” is a top-notch costume feast. The popularity of Ming Dynasty costumes further activated the traditional aesthetic genes in the hearts of the public and awakened the public's attention to traditional Chinese culture. Behind this are the outstanding achievements of cultural "two creations". The popularity brought by a top clothing exhibition It has been three years since the…

During the Spring Festival this year, the horse-faced skirt became a hot-selling "New Year's shirt", and the topic #Caoxian sold 300 million horse-faced skirts and is still in short supply# became a hot search topic. Red Star News reporters found that as early as 2021, Caoxian County, Shandong Province, became a hot topic of public opinion due to keywords such as "performance costumes, Hanfu, Taobao Village". Before that, Caoxian coffins became very popular because they were exported abroad. Why was Caoxian given "vast wealth"? Under the Internet tide, why can Caoxian County always seize the opportunity? Zhang Longfei, director of the Cao County E-commerce Service Center, told the Red Star News reporter that it was not an absolute coincidence that Cao County was able to seize the horse-faced skirt business opportunity during the Chinese New Year. The local situation had been predicted and consciously prepared for more than a year. It was put into full production years ago. Thanks to deliberate promotion, sales of horse-faced skirts have surged last year. Public data shows that during the "Double Eleven" promotion period in 2023, from the start of pre-sales to the end of "Double Eleven", Caoxian County sold more than 730,000 horse-faced…

Recently, "new Chinese style outfits" have become popular Ming Dynasty horse-faced skirt, mix and match with other items Let you quickly grasp the "new Chinese style" OOTD Three points to introduce you to The "benchmark" of the horse-faced skirt handed down from the Ming Dynasty Blue woven four-season floral satin skirt with gold makeup To be at the forefront of Ming Dynasty fashion, you must rely on it! In the middle and late Ming Dynasty, the Confucius Mansion, a wealthy family A woman is preparing to go out for fun Worrying about what to wear When she looked into the closet I was immediately attracted by this blue woven gold satin skirt ①The dress with outstanding temperament of "Ms. Daughter of the Ming Dynasty" Let’s take a rough look at the whole thing first Pink gauze skirt waist, green silk lace lace Blue satin skirt material and gorgeous patterns Combining wealth, elegance and luxury Wear it and you will look like a perfect daughter of the Ming Dynasty ②The "Krypton Gold King" skirt with patterns all over Take a closer look at the details The skirt is decorated with various makeup patterns The upper part is woven with golden branches…

#Let the world see the beauty of China# Recently, this topic has taken Chinese aesthetics to all over the world. So what exactly is the beauty of China? The editor feels that Chinese beauty lies in its "underlying beauty". We have five thousand years of history behind us. We have the confidence to show the beauty of China. Regardless of clothing, calligraphy, music or other Chinese beauty, They all carry the "heavy beauty" of history. This December, I would like to explore the beauty of China around us. The first beauty I found was the horse face skirt. The beauty of ancient architecture, design and auspicious meanings carried by its patterns attracted me. You must have heard the term "Hanfu lady" for a long time. The editor always wants to find a girl wearing Hanfu, which is not far from the Chinese beauty we want. And when these two ladies in Hanfu heard the editor ask, "I want to find the beauty of China." Their reaction was unanimous, and they pointed directly at the horse-faced skirt. Is it a coincidence? Or is the beauty of China all around us? Learn more and you will find out. thisA small horse-faced skirt,…

Recently, "new Chinese style outfits" have become popular Ming Dynasty horse-faced skirt, mix and match with other items Let you quickly master the "new Chinese style" Launched by CCTV News and museums across the country Cultural museum popular science product "Cultural Museum Calendar" Today, let’s take a look The "benchmark" of the horse-faced skirt handed down from the Ming Dynasty Blue woven four-season floral satin skirt with gold makeup What do the patterns on the horse-faced skirt mean? How beautiful can a horse-faced skirt be? "Super eye-catching" popular science understandingOnce What is a horse-faced skirt? It became popular more than 600 years ago It is one of the main skirt styles for women in ancient China ‍ In the Song Dynasty, the horse-faced skirt had begun to take shape △Drawing of horse-faced skirt Horse-faced skirts in the Ming Dynasty were often decorated with skirts (lán) (The bottom of the skirt and the knees are decorated with wide edges with various patterns, called "襕") The patterns are diverse and have rich meanings Animal patterns such as dragons and phoenix Symbolizing good luck and good marriage Plant patterns Peonies represent wealth and chrysanthemums represent longevity △Ming dynasty red dark satin embroidered cloud…

Before reading this article, we sincerely invite you to click the "Follow" button so that we can continue to push such articles to you in the future, and also facilitate your discussion and sharing. Your support is our motivation to continue creating~ I opened my eyes, and the sunlight poured into the room through the gaps in the curtains. I stretched and looked around the familiar bedroom environment. Today is an ordinary morning, but what is different from usual is that I feel excited inside. Today is the important day that I have been looking forward to for a long time. I jumped out of bed and opened the curtains. Outside the window is a clear blue sky and golden warm sunshine. I took a deep breath of fresh air and smiled. As a college graduate who is about to embark on a new journey, although I am a little anxious about the future, I am more excited and full of longing. I quickly washed up and put on a decent suit. When I walked out of the room, my mother was already busy in the kitchen. Are you so excited early this morning?&x-expires=1712745958&x-signature=tYuOOnOdDXe72atNUcT%2FB7k%2BSWE%3D "> Yes, time flies so fast.…

This Spring Festival, the horse-faced skirt, one of the standard features of Hanfu, has become a popular "New Year's shirt". In live broadcast rooms selling clothing, buyers are constantly asking if the goods are in stock; in subways, scenic spots, museums and other places, girls wearing down jackets and coats can be seen everywhere, with fluttering horse-faced skirts exposed at the feet of their clothes. At the CCTV Spring Festival Gala, the traditional Chinese pattern creation show "Nian Brocade" allowed people to see the oriental beauty of traditional clothing such as Song brocade vests, Xiangyun gauze jackets, and embroidered horse-faced skirts. Data from multiple e-commerce platforms show that since January this year, the number of searches for Hanfu has skyrocketed, and the horse-faced skirt has become one of the most popular items in the Hanfu category. As one of the production and sales bases of Hanfu in my country, Caoxian County, Shandong Province, has sold more than 300 million yuan of clothing for the Year of the Dragon this year, mainly horse-faced skirts. Why are horse-faced skirts so popular all of a sudden? Photo courtesy of Visual China The "new jersey" coming out of the museum The blue satin skirt…

According to The Paper, during the Spring Festival this year, Hanfu not only appeared on the CCTV Spring Festival Gala, but also entered ordinary streets. Some places even launched a "free subway ride with Hanfu" campaign. Big data from multiple e-commerce platforms shows that since the beginning of this year, searches for Hanfu have skyrocketed, and horse-faced skirts have become the most popular item in the Hanfu category. The horse-faced skirt once became the "New Year's jersey", triggering a wave of traditional cultural consumption. How popular is the horse-faced skirt? In Caoxian County, Shandong, a Hanfu distribution center, sales of Dragon Year clothing, mainly horse-faced skirts, have exceeded 300 million yuan. People can be seen wearing horse-faced skirts in cultural evening parties and temple fair performances at tourist attractions in Luoyang, Henan, and Quanzhou, Fujian. As one of the representatives of traditional Chinese clothing, the horse-faced skirt has taken on new vitality in modern society and has become a commercial phenomenon. This not only shows the charm of traditional culture, but also highlights its infinite possibilities in modern society. Behind the popularity of horse-faced skirts, there is credit for commercial promotion, but it also stems from people’s love and pursuit…

During the Spring Festival of the Year of the Dragon, when walking on the street, you will find that horse-faced skirts have become popular as "New Year shirts". Netizens lamented, "Most of the New Year clothes for little girls on the street are Hanfu! Horse-faced skirts are the most popular!!" "I was walking on the street on New Year's Day and counted the number of horse-faced skirts I saw, and there were thirty or forty of them." This wave of national fashion has driven topics such as "Caoxian's horse-faced skirts sold for 300 million yuan are still in short supply" to become hot searches. When "horse" meets "dragon" can be said to be the most "trendy" joint name in the Spring Festival. Behind the beauty of clothing is the etiquette and culture. Let us explore the cultural code behind the horse-faced skirt Why do more and more people fall in love with horse-faced skirts?&x-expires=1712745999&x-signature=bfw%2Bvetq30Ghzv76IZlD%2FMM43NA%3D "> Does the horse-faced skirt have anything to do with horses? The horse-faced skirt has nothing to do with horses, and its name comes from the ancient Chinese city wall defense system. The characteristic of the horse-face skirt is the "horse-face pleats", which are named after…

"Mo Chun, spring clothes are ready, five or six crowns, six or seven boys, bathing in Yi, dancing in the wind, chanting and returning." In the heart of Confucius' disciple Zeng Dian, the interest in life is this spring day Outing pictures. More than two thousand years later, people's enthusiasm for life remains the same as the ancients. In today's spring, putting on seasonal clothes, hanging out with friends, and going out are still the best ways for many young people to welcome the wonderful spring. In the pictures of spring outings in various places, Hanfu is particularly eye-catching: they are mostly designed based on the costumes of various ancient Chinese dynasties, showing a strong traditional charm; they have various shapes and styles, showing the splendidness of our country's traditional costume culture . More and more people are familiar with Hanfu, and more and more people are falling in love with wearing Hanfu. Why does Hanfu frequently go “out of the circle”? In the spring, reporters took questions to Hanfu enthusiasts, communicators and researchers, and explored with them the cultural stories behind the "Hanfu craze". A child wearing Hanfu plays in the Tang Furong Garden in Xi'an, Shaanxi Province. Published…

China has a thousand years of civilization, and the Hanfu that has been handed down to this day is not only the costume of the ancients, but also a bright treasure of Chinese culture. In this bustling modern society, when people wear Hanfu and walk in the streets of the city, it always arouses a sense of wonder and attention. The elegant skirt and exquisite embroidery seem to be telling ancient stories, making people instantly travel through time and space and indulge in the ancient and charming culture. The charm of Hanfu: the perfect fusion of classics and modernity Wearing Hanfu, you can feel the elegance and calmness from ancient times. The wide sleeves and long skirt not only show the aesthetic taste of the ancients, but also give off new charm in modern society. The design of Hanfu skillfully combines classical and modern elements, which not only retains the traditional charm, but also meets the aesthetic needs of modern people. Whether you are strolling in the alleys of the ancient city or in a bustling city, Hanfu can become a beautiful scenery and attract people's attention. The Charm of Hanfu: Cultural Connotation and Temperament Hanfu is not only a…

The combination of flowers and gorgeous clothes in spring is a romance engraved in the bones of the Chinese people. Recently, the 2024 "Flowers Blooming in Neijiang, Liyue and Han'an" Flower Festival held by Neijiang Hanfu Club was held in Daqian Garden, Dongxing District, Neijiang City. Many Hanfu fellows arrived at the appointment, wearing Hanfu, enjoying the Flower Festival, and enjoying the spring time . At the event, as the music played and the lights gathered on the stage, members of the Neijiang Hanfu Club and their Hanfu colleagues were dressed in splendid robes and hairpins. With the accompaniment of classical music and the detailed explanation of the host, the scene was The audience staged a scene interpretation of "Zhao Zhenji of the Ming Dynasty". During the performance, the actor who played Zhao Zhenji sat on a bamboo chair, sometimes reading a book, sometimes raising a cup to drink tea. His subtle movements showed ancient etiquette. While showing the unique charm of Hanfu, he also promoted Chinese etiquette to the audience. In addition to this program, Neijiang Hanfu Society also carefully organized and planned the "Flower Farmers Group Portrait" scenario performance, "Flower Fairy Performances" and other programs. While attracting the…

On the afternoon of March 30, the second Hua Chao Festival and Hanfu Culture Week event in Weifang City (Kuiwen), "Flowers and Kuiwen is better in Weifang", was launched. Nearly a thousand Hanfu enthusiasts and citizens took to the streets wearing Hanfu makeup. Enter the business district and experience this traditional cultural festival. The Flower Festival has gradually become a major spring event in Weifang. It is also a vivid practice of inheriting and carrying forward excellent traditional culture, promoting the diversified integrated development of "culture +", and cultivating new forms of cultural tourism consumption. At the launch ceremony, the "Twelve Flower Gods" and the "Little Flower God" came to spring in Hanfu. The "New National Fashion Fashion·Better in Weifang" national fashion crown costume show made a stunning appearance. Guzheng played and the "Qi Lang" band There were splendid performing arts activities such as national music symphony and Hanfu dance, and the Hua Chao Festival, which has been passed down for thousands of years, was performed in a form that was more popular with the masses. The event invited Wang Ping, a "post-90s" national fashion designer from Weifang who has participated in CCTV programs many times, to bring a wonderful…

As the graduation season for graduate students approaches, photography studios are full of bookings. A reporter from Beijing Youth Daily discovered that horse-faced skirts are becoming one of the most popular clothing for graduation season shootings. On Xiaohongshu, the topic of Horse Face Skirt has been viewed 1.28 billion times, and the number of related topics and short videos on Douyin has exceeded 19.8 billion. In fact, horse-faced skirts are not only popular as dresses, but also many people choose them as daily wear. Many interviewees told Beiqing Daily reporters that in addition to the doctoral uniforms with yellow collars and red robes, many students also met to take graduation photos in traditional horse-faced skirts and Hanfu. Horse-faced skirt becomes popular at graduation ceremony It is currently the graduation season for graduate students in major universities. Mr. Wang, the person in charge of a photography studio, said that photographers are full of reservations for shooting, and many students choose to buy or rent Hanfu such as horse-faced skirts to take graduation photos. Xiao Yu, a graduate student from Northwestern Polytechnical University, told the Beiqing Daily reporter that in addition to the doctoral uniforms with yellow collars and red robes, many…

“After visiting the scenic spots, I saw 50 to 60 ladies wearing horse-faced skirts!” Zhang Nan, a tourist from Zhengzhou, sighed after returning from Kaifeng’s Qingming Festival Shanghe Garden: “But horse-faced skirts are indeed related to this kind of history and culture. The breathtaking attractions go well together." Since this year, the horse-faced skirt has become the “first skirt in spring”. Many young people not only wear it when shopping and visiting the garden, but even wear it at work. The "Hanfu craze" represented by horse-faced skirts has not only driven an upsurge in traditional cultural consumption, but also fueled people's enthusiasm for cultural and tourism activities. So, with so many styles of new Chinese clothing, why is it that only horse-faced skirts are “out of the circle”? What are the cultural codes behind this skirt becoming a hit? Horse-faced skirt becomes “the first skirt in spring” "Wearing a horse-faced skirt will make you feel good, just like the protagonist of an idol drama that has come into reality." Since the beginning of spring, Hairong often wears a black horse-faced skirt embroidered with silver patterns when going to work. She said that her "new Spring Festival outfit" allowed her to…

"The horse-faced skirts sold for 300 million yuan in Caoxian County are still in short supply." "The sewing machines are smoking." "Dyeing, tailoring, and ready-made garments can be completed within 5 kilometers."... From the Spring Festival to the Spring Equinox, since this year, my country's traditional clothing horse-faced skirt has continued to set off a "national trend" consumption craze due to its advantages of both classical and modern simple beauty, and being able to match the clothing needs of contemporary young people. At the same time, the development of the Hanfu industry has received close attention from the market. Focusing on the opportunities and challenges of industry development, with the joint efforts of government departments, front-line production companies, industry associations and other industry entities, we will promote the innovation of production technology in the Hanfu industry, strengthen the original design innovation and copyright protection of works, and help the branding and high-end development of the industry The ideas are getting clearer and clearer. Plastic branding is known as a "golden signboard" As cultural confidence grows stronger, “national trend” consumption becomes more popular. According to Li Jie, dean of the Fashion School of Shandong University of Arts and Crafts, the emergence…

On March 9, CCTV Finance reported that in the first two months of this year, the supply of horse-faced skirts in Cao County, Shandong Province exceeded the demand, and the sales of horse-faced skirts were close to 550 million yuan. New Chinese style national trend + intangible cultural heritage. In recent years, they have frequently appeared in the circle. Wearing hairpins and horse-faced skirts have become the latest check-in combinations at many tourist attractions during the Spring Festival this year. Horse-faced skirts have become integrated into more people’s daily lives. In regular service, Fujian Youshen has become popular, attracting millions of tourists to the local area. Reporters from Xiaoxiang Morning News and Morning Video found that in recent years, "new Chinese styles" such as horse-faced skirts and hairpins have become popular, playing a new role in promoting consumption and driving industrial development in cultural tourism, fashion and other industries. Horse-faced skirt becomes New Year’s jersey During the Spring Festival, topics such as #Caoxian sold 300 million horse-faced skirts and are still in short supply# became hot searches. As a "New Year's jersey" that can be worn by all ages, the horse-faced skirt has undoubtedly become the most popular clothing item…

When did horse-faced skirts become popular? Different people will give different answers. In the memory of Zhang Jun, a Hanfu enthusiast, she got into horse-faced skirts in 2019. That year, she bought many horse-faced skirts of various colors. "The shipping places are Zhengzhou, Hangzhou, Guangzhou, Shenzhen, Wuhan...all over the country." She read out the place names while looking for orders, but among the many orders for horse-faced skirts, none of them came from In Cao County, Shandong Province. On today's social media, horse-faced skirts and Caoxian are closely bound together. The latter is like the "city of horse-faced skirts", but in fact, Caoxian has only begun mass production of horse-faced skirts in recent years. Qi Yue, a Hanfu enthusiast, believes that in the Hanfu circle, horse-faced skirts have long been popular, and they were most popular about four years ago. Four years ago, entrepreneur Xu Haoming opened a Hanfu store in Caoxian County. At that time, Hanfu was still a relatively niche business, and no one cared about horse-faced skirts, and he did not make any money from it. Xu Haoming told Hedgehog Commune: "The turning point for the horse-faced skirt business occurred in 2023, and it truly became the…

This Chinese New Year holiday, horse-faced skirts with unique Chinese characteristics are selling out. According to media reports, Caoxian County, Shandong Province is one of the production and sales bases of Hanfu in my country, with annual sales of Hanfu exceeding 7 billion yuan. This year, the sales of Year of the Dragon New Year clothes, mainly horse-faced skirts, in Caoxian County have exceeded 300 million yuan. Horse-faced skirt is a kind of traditional Chinese clothing. It has unique design, smooth lines, beautiful shape, and various styles. It is suitable for people of different occasions and age groups. Horse-faced skirts can be grand or everyday. Because of its versatility and strong traditional cultural charm, it is welcomed by consumers. Many people choose to wear horse-faced skirts to confidently and calmly express their love for traditional culture during festivals. This year, more and more people are choosing Chinese-style clothing as their New Year’s clothing option. The bright "Chinese red" and eye-catching "dragon elements" on the clothes fill the atmosphere of the Lunar Year of the Dragon. Whether in popular scenic spots or on the streets of temple fairs and lantern festivals, people can see young people wearing horse-faced skirts taking photos…

Behind him was the gorgeous "little lotus" in bloom. Wang Youyou, a post-90s girl wearing a horse-faced skirt, walked onto the red carpet under the glittering stars. Wang Youyou On March 20, Taobao Fashion New Power Week held the first "Celebrity Night" fashion ceremony. More than a hundred Taobao celebrities attended in costumes and staged a red carpet show. At the scene, celebrities dressed in "new national fashion" appeared, with buttons, embroidery, beading, placket, ink blending, jacquard fabrics and other elements. Many people felt the timeless charm of traditional clothing for the first time. . It is reported that this "Celebrity Night" attracted nearly 3 million people to watch online. Netizens from all over the country lamented, "New Chinese style outfits have once again become popular" and "Falling in love with new Chinese style again and again." "Bringing new Chinese style life to the world." Made a zipper on the back of the cheongsam, turned the original functional buckles into decorations, and made the wide cuffs of traditional clothing smaller... In order to promote "Chinese style dressing" into daily life, new Chinese celebrity Wang Youyou and his Taobao store Yingci "break first and then build up", bringing a "new look"…