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The reason why the Hanfu horse-face skirt sells 300 million copies is what
The "new Chinese style" horse-faced skirt can be regarded as the latest trend. It is the "shirt" worn by celebrities in street photography and shows. It is a hot search as soon as it is worn, and it has become a topic and popularity. It is the most beautiful scenery in spring. The elderly, mushrooms, and children all wear their own horse-faced skirts. It collides with spring; it is also popular on social platforms. Fashion and travel bloggers take horse-faced skirts to check-in all over the world, reproducing the elegance and charm of oriental Chinese clothing; and, wearing horse-faced skirts to check-in and take photos People can see it everywhere, which also proves the popularity of horse-faced skirts from another direction. Picture source Xiaohongshu From being a niche to being popular now, why is the new Chinese style represented by the horse-faced skirt so popular? Today, let’s talk. 01. How popular is the new top horse-faced skirt? Whether a phenomenon or a behavior is really popular can be easily judged from the data on major social media. How popular is the horse-faced skirt, which is said to be the new top trend, on major social media? On Weibo, there are… -
The young man sells Hanfu horse-face skirts that everyone can afford
The horse-faced skirt is the most popular ancient costume this year. In the first two months of this year, sales of horse-faced skirts in Cao County, Heze, were close to 550 million yuan. On March 26, a reporter saw at a horse-faced skirt manufacturer in Wenzhuang Village, Yandianlou Town, Cao County, that more than a dozen workers were busy making horse-faced skirts in preparation for the upcoming sales peak. April will usher in another sales peak for horse-faced skirts This company, Cao County Jiang Yishan Clothing Co., Ltd., started selling horse-faced skirts in July last year. The person in charge of the company, Zhao Ru, watched as the average daily sales of horse-faced skirts increased from twenty to thirty orders to over 100% within two months. Thousands of orders. In Zhao Ru's view, the surge in sales is not only due to the cost-effectiveness of the product itself, but also to the fact that he provides consumers with a better service experience as much as possible, such as using SF Express to deliver goods to their doorsteps. In the past month, Zhao Ru has just added a new production workshop in Wenzhuang Village, Yandianlou Town. "As long as the demand… -
Half of the entertainment circle in China is wearing Hanfu horse-face skirts
In recent years, Chinese style has become more and more popular, especially in the fashion circle, where many Chinese clothes are praised by more and more celebrities and fashion bloggers. From ancient traditional clothing, horse-faced skirts, to modern Chinese-style outfits, they are constantly subverting people's aesthetics and becoming a new fashion in the entertainment industry. Horse-faced skirt is one of the representatives of traditional clothing. Its charm lies in its rich layering and beautiful lines. A variety of colors and patterns are used on the skirt to make the skirt more layered and three-dimensional, showing the unique elegance and temperament of women. [First] Let’s explore the charm of horse-faced skirts, which are worn by celebrities at home and abroad >>>Get to know the horse-faced skirt The horse-faced skirt is composed of a horse face and pleats. It is one of the main skirt styles for women in ancient China. The skirt part of the skirt extends to both sides, resembling the facial contours of two flying birds or a horse, so it was given this name. . Since the horse-face skirt requires extremely exquisite craftsmanship, the choice of fabric is also very particular. Silk and other noble fabrics are usually… -
Girls in Beijing love to wear Hanfu horse-face skirts
For girls, skirts are an indispensable item in summer wear. They are cool and comfortable, and they can also show off their high-end temperament. There are all kinds of skirts on the market. What kind of skirts will be popular in the summer of 2023? Fashion is reincarnation, this sentence is really in line with the modern fashion rules. With the popularity of national style, French skirts and Hepburn skirts are no longer popular nowadays. "Horse face skirt" is the mainstream of fashion. The perfect fusion of national style and modernity has become a beautiful scenery on the summer streets. Especially when I arrived in Beijing, I discovered that Beijing girls really love to wear "horse-faced skirts". Combined with the strong historical atmosphere given by the city, the horse-faced skirts worn by girls on the street are really eye-catching, elegant and retro, so beautiful. temperament! 1. What is a "horse face skirt"? What are the advantages and characteristics? Horse-faced skirt, also known as "horse-faced pleated skirt", dates back to the Song Dynasty and became popular during the Ming and Qing Dynasties. There are four skirt doors in total, and two overlapping skirts are called "horse-faced skirts". Each dynasty has different… -
How to view the revival phenomenon of Hanfu horse-face skirts
Horse-faced skirt, this ancient and elegant costume, originated from the ancient Chinese court culture. Its unique feature is that the skirt is wide and resembles a horse's face, hence the name "horse-faced skirt". Recently, "horse-faced skirts are selling like crazy" has become a hot topic on the Internet. This traditional costume originated from China, after a period of silence, suddenly burst out with amazing charm. Not only did its sales soar in the domestic market, it also attracted widespread attention in the international fashion circle. Behind this phenomenon, there is not only the unique cultural value of the horse-faced skirt itself, but also a reflection of contemporary consumers’ pursuit of cultural confidence and self-improvement. During the Spring Festival of 2024, the horse-faced skirt produced in Caoxian County, Shandong Province became a "hot item" and became the "New Year's jersey", driving an upsurge in traditional cultural consumption. As of March, Caoxian County's New Year's Eve clothes mainly made of horseface Sales have exceeded 300 million yuan, and transactions on many e-commerce platforms have also grown rapidly. More than 2,500 related Hanfu companies have been registered, a year-on-year increase of 355.25%, reaching the peak growth rate in ten years. There are many… -
Why are there more and more girls wearing Hanfu horse-face skirts
The horse-faced skirt can be called “the first skirt in spring”. Previously, #400 college students returned to Caoxian town to sell horse-faced skirts# became a hot search topic. As one of China's major Hanfu production bases, Cao County in Heze City, Shandong Province, has ushered in a "tremendous wealth" with the popularity of horse-faced skirts this year. According to reports, starting from the year before, as of February this year, the sales of the Year of the Dragon New Year greeting clothes mainly produced in Caoxian County have exceeded 300 million yuan. A Hanfu horse-faced skirt merchant in Cao County said that offline sales increased dozens of times during the Chinese New Year, and a single online live broadcast account could also have an average daily sales of 200,000. After the Spring Festival, the popularity of horse-faced skirts has not diminished, and it has become a fashionable item for many people’s daily shopping and commuting. Picture source: Tu Chong Creative So, how did the horse-face skirt become so popular? Why is the horse-faced skirt “out of the circle” among so many styles of Hanfu? How did Caoxian County catch this "vast wealth"? The particularity of horse-faced skirt First of all,… -
Essential items for getting into Hanfu
Hanfu is the traditional clothing of the Han nation. Also known as attire, clothes, and Chinese clothing. Hanfu is the embodiment of China's "land of clothes", "land of etiquette" and "splendid China". It carries China's outstanding craftsmanship and aesthetics such as dyeing, weaving and embroidery, and inherits more than 30 Chinese intangible cultural heritages and protected Chinese arts and crafts. . As a representative of Chinese civilization, it has various styles and rich connotations. Today I will show you some of the main styles of Hanfu! Ruqun (ru qun) Ruqun is a type of Hanfu. The short jacket worn on the upper body and the skirt worn on the lower body are collectively called the Ruqun. It is a typical "top and lower skirt" clothing system. A short jacket or shirt, called "Ru", usually no longer than the knee, a long tight skirt, a shawl, and half arms. Ruqun appeared in the Warring States Period and rose in the Wei, Jin, Southern and Northern Dynasties. This style shows the elegance and graceful beauty of ancient women. Qu Ju(qu ju) Curved train, this is a style of Hanfu, characterized by "continued gusset hook edge", that is, there is a curved train… -
Why do girls make up more than 70% of participants in Hanfu events
In today's society, Hanfu culture is increasingly prosperous and has become a unique cultural phenomenon and social trend. In various Hanfu activities, Hanfu exhibitions and promotions, a phenomenon that attracts attention is that female participants often account for more than 70%, while male participants are relatively few. This phenomenon has triggered an in-depth discussion of diverse issues such as gender differences and cultural acceptance, aesthetic preferences, and social role positioning. First of all, from the perspective of aesthetics and clothing attributes, Hanfu, with its elegant, gorgeous and soft lines, exactly meets women’s aesthetic needs and expectations for clothing. The design details of Hanfu are complex and exquisite, and the colors are rich and diverse, and each set of Hanfu seems to carry a historical story. This poetic art form has undoubtedly attracted the attention of the female community. In traditional concepts, women's pursuit and expression of beauty are usually more direct and delicate, which also makes them more willing to use Hanfu as a way to express their own aesthetics. Secondly, the revival of Hanfu culture has largely benefited from the communication power of social media, especially on platforms with mostly young female users, such as Douyin, Weibo, Xiaohongshu, etc.,… -
Appreciate the beauty of the season, appreciate Hanfu
It is the time when spring is warm and flowers are blooming, and the popularity of Hanfu is also heating up. The "flower viewing season" has become the "Hanfu travel season". On March 23, the 6th Yuntai Mountain Hanfu Flower Festival opened. Hanfu enthusiasts wore exquisite costumes and shuttled among the sea of flowers, taking photos on the quaint stone bridge, giving people a sense of historical "travel". "This is my first time wearing Hanfu on the street. I feel very beautiful. It's even more shocking to see so many tourists wearing Hanfu together." 31-year-old Zhang Yingying looked a little shy, wearing a red and white skirt, with her long hair gently pulled back. Decorated with step shakes, it looks classic. At 10:30, the first round of Hanfu parade officially started at the Xiaozhaigou Visitor Square in Yuntai Mountain. Along with the sound of ancient music, hundreds of Hanfu enthusiasts were either wearing plain cloth shirts, long bodies or elegant clothes. , or wearing armor and majestic... let tourists feast their eyes. "The popularity of Hanfu has stimulated the development of clothing rental, makeup, photography and other industries. We have been busy from 8 o'clock to now and have not… -
Classic combinations of ancient women's Hanfu outfits
In the history of Chinese clothing, the top and lower skirt are the most basic form of Chinese clothing, and there are many styles. Among them, the skirt, shirt skirt, and coat skirt are the favorites of women. They are also the ancient suits that best reflect the feminine charm of women. . The ancient skirts, shirt skirts and coat skirts are colorful and have different styles. They not only change the unavoidable singleness of the matching of deep clothes, but also can correct the body shape and show the elegant posture and unique charm of women. They are A clothing combination that has been universally loved by women throughout the dynasties. 01 The graceful style of undershirts, shirts and coats As tops, jackets, shirts and jackets are slightly different. Generally speaking, jackets are single-layered and jackets are multi-layered or sandwiched. The jacket can be single-layer or multi-layered, but it is usually divided around the waist and divided into layers. There is a "waist gusset" next to it. This small idea makes the woman's waist line more prominent, making it look delicate and restrained, giving it a unique charm. Early undershirts were generally short, only reaching the waist, so they… -
The elegance of Hanfu long-sleeved Ruqun captured on camera
The long-sleeved skirt is a type of Hanfu. The short top is called "Ru" and the skirt is longer, collectively called "Ru skirt". The top is worn with a long-sleeved outer layer, so it is also called long-sleeved skirt. The long-sleeved skirt is a classic style in Hanfu, and it is also the most popular type of "Hanfu style" currently. I have also participated in the Hanfu Festival held by universities in Xi'an several times, and I have a certain understanding of Hanfu styles and photography. The skirt is a standard upper garment with a shorter upper skirt and a longer skirt. Because the top is called "Ru", it is combined with the long skirt to form a skirt. This combination of long and short clothing can better show off a woman's graceful figure, so it is now sought after by girls who advocate Han culture. Xi'an, known as the ancient capital of thirteen dynasties, can be seen everywhere in some of the more famous ancient ruins and scenic spots. Young girls wearing Hanfu can be seen walking or taking pictures in twos and threes, which makes many tourists from other places feel like they are in another world. The… -
What are the different styles of Chinese Hanfu
Hanfu is mainly composed of clothes, skirts, trousers, robes, and hakama. The development of national costumes to the present day has no distinction between classes and dynasties. ☞Middle coat☜ The general term for Hanfu shirts, also known as "lining", is worn between underwear and outer clothing. Specifically, there are middle shirts, middle trousers, middle skirts, and middle singles, which play the role of body protection, warmth, and plastic surgery. Mainly white, but can also be other plain colors. Middle coat (women) Middle coat (men) ☞Rurt☜ Ruqun is a type of Hanfu that appeared in the Warring States Period and rose in the Wei, Jin, Southern and Northern Dynasties. The short coat worn on the upper body and the skirt tied on the lower body are collectively called the skirt, which is a typical "top and lower skirt" clothing system. The top is called "ru" and is shorter in length, generally no longer than the knee. The lower body is called "skirt". "Ruqun" is actually the collective name of two types of clothing. l Depending on the collar, it is divided into cross-collar underskirts and double-breasted (straight collar) underskirts. l According to the waist height of the skirt, it is divided… -
Introduction to Hanfu Ruqun in China
Do you see people wearing "traditional costumes" on the street? Are you curious about the clothes they wear? In fact, Hanfu, as a traditional costume of the Han nationality, has set off a "retro" trend among young people in recent years. Wearing Hanfu on the streets has become a new fashion. The origin of Hanfu has a long history and its shapes vary. Today I will introduce to you the most popular skirt among girls in Hanfu. The underskirt is one of the earliest and most basic clothing forms in the history of Han nationality clothing. It began in the Warring States period with physical evidence, and emerged in the Wei, Jin, Southern and Northern Dynasties, and finally ended in the late Ming and early Qing Dynasties. In the long years of 2,000 years, the skirt has become more abundant in styles and patterns, but it still maintains the most basic shape, that is, the "top and lower skirt" system. The top is called "ru" and is shorter in length, generally no longer than the knee. The lower body is called "skirt". "Ruqun" is actually the collective name of two types of clothing. The poem "Han Yuefu" says "Xianqi is… -
How was the clothing system established in the Han Dynasty
Women's clothing and accessories in the Han Dynasty are widely recorded in ancient documents and literary works. "Book of the Later Han·Yu Fu Zhi" elaborates on the content of the hierarchical system of women's clothing in the Han Dynasty. Nie Chongyi's "Three Rites" of the Song Dynasty conducted a textual research on women's clothing based on the Confucian classics "Zhou Rites", "Rituals" and "Book of Rites". The inheritance of previous costumes in the Han Dynasty is reflected in the "Han inherits the Qin system". The clothing system of the Han Dynasty was formally established in the period of Emperor Ming of the Eastern Han Dynasty. "Book of the Later Han·Yu Fu Zhi" contains detailed descriptions of the clothing and accessories worn by aristocratic women on different occasions. Aristocratic women wear a variety of clothing, while ordinary civilians wear relatively single styles of clothing due to economic constraints and official restrictions on clothing colors and materials. Under the rule of Huang-Lao thought in the early Han Dynasty, the binding effect of Confucian etiquette was not very strong. Overall, the society was in a relatively relaxed social environment, and the social status of women was improved. Women have a higher degree of… -
The change in temperament when wearing a Hanfu Ruqun
The underskirt is one of the earliest and most basic clothing forms in the history of Han clothing. Experts have verified based on physical objects that it started in the Warring States Period and ended in the late Ming and early Qing Dynasties with the "shaving of hair and changing clothes", which is the most basic form of traditional Han clothing. During the two thousand years of inheritance, although the length, width and width have changed from time to time, the shape has always maintained the original style. It is generally believed that the underskirt appeared in the Warring States Period. This is because dark clothes were popular in the Han Dynasty and the underskirt gradually decreased. Therefore, the style of underskirts in this period was that the underskirt was very short and only reached the waist, while the skirt was very long and saggled to the waist. land. In 1957, the actual skirt was discovered in the Han Tomb of Mozuizi in Wuwei, Gansu Province. The skirt was made of light blue silk, with silk cotton in the middle, and a section of white silk at the end of the sleeve. The skirt is also made of silk cotton… -
The manufacturing method of the Chinese Hanfu Qixiong Ruqun
The chest-length underskirt was formerly known as the high-waisted underskirt. It is the name given to a unique women's underskirt during the Sui, Tang and Five Dynasties periods. In ancient times, most women's underskirts were not very high. However, during the Sui, Tang and Five Dynasties, a kind of underskirt appeared. A skirt with a very high waistband is often called a high-waist skirt in some clothing history. According to people's current research on it, it is generally called a chest-length skirt. Chest-length underskirts are generally divided into two types, one is the chest-length undershirt with a double-breasted skirt, and the other is a cross-collar chest-high underskirt. Generally speaking, the chest-length underskirt with a double-breasted skirt is more widely used. Fabric usage reference What is announced here is not cutting data, but some basic fabric requirements. It is specially provided for those who buy cloth and make their own clothes. Based on the door width of 1.2 meters, the height and body standards of around 160cm can be used as a reference. If it is higher than 170 or fat, add half a meter to one meter. Short clothes = hip length, long clothes = knee length. Tops Cross-collar short… -
The evolution of Hanfu Ruqun in China
With the rise of national trends, Hanfu is popular, but it would be a bit embarrassing if you still don’t know which dynasty you are wearing ancient costumes from. There are two definitions of Hanfu. In a broad sense, it refers to the clothing of the Han nation, and in a narrow sense, it refers to the clothing of the Han Dynasty. The most commonly seen style design comes from the Ru skirt which was very popular in the Tang Dynasty. Ruqun is one of the most important forms of women's clothing in ancient China. From the Warring States Period to the Ming Dynasty, more than two thousand years ago, although the length, width and width changed from time to time, the basic shape always maintained the original style. The top is a jacket, a short jacket, and the bottom is a skirt. Based on the height of the skirt waist, it is divided into waist-length skirts, high-waist skirts, and chest-length skirts. The sleeves of Ru skirts in the Sui Dynasty and early Tang Dynasty are generally tight, and the pattern decoration is relatively simple. After the prosperous Tang Dynasty, noble skirts with wide robes and large sleeves became the… -
Illustrated guide to various Tang Dynasty Hanfu costumes in costume dramas
The Tang Dynasty was its heyday and was very tolerant and open. The "Weather of the Tang Dynasty" is often used to describe this era. The clothing is also correspondingly magnificent and has the characteristics of the times. It can be seen that the costumes appearing in the TV series "The Twelve Hours of Chang'an" have been carefully considered. Taoist uniforms, round-neck robes, women's and men's clothing, underskirts, etc., all restore the characteristics of Tang Dynasty clothing. Taoist uniform Taoist clothing, the clothing worn by Taoists, belongs to the Hanfu system. In "The Twelve Hours of Chang'an", Li Mi wears typical Taoist clothing. Taoist clothing can be divided into five parts: Taoist scarves, Taoist crowns, Taoist robes, shoes and socks, and accessories. Taoist priests have different grades and dress differently. Li Mi has practiced Taoism for more than ten years and has a very high rank. He does not wear a Taoist scarf but a Taoist crown. The Taoist crown worn by Li Mi belongs to the three Taoist crowns, and only high-level Taoist priests are qualified to wear it. The three crowns of Taoism are the Taiqing fishtail crown, the Yuqing lotus crown, and the Shangqing hibiscus crown. The… -
The difference between Hanfu Qixiong Ruqun and Qixiong Shangqun
Today, as Hanfu is developing day by day, I believe everyone’s understanding of Hanfu is also constantly improving! Compared with before, the number of people wearing Hanfu out on the street is also increasing. Do you feel very happy when you see this? Speaking of the more common types of Hanfu nowadays, of course it is the chest-length skirt. But, do you know? In fact, today's "chest-length skirt" is not necessarily "chest-length skirt"! So, is this kind of clothing a chest-length skirt or a chest-length shirt? Today, let’s take a look at this issue with everyone! First, let’s get to know the underskirt. Ruqun is the collective name of the short coat worn on the upper body and the skirt worn on the lower body in Hanfu. It is the traditional embodiment of two-part clothing for the Han people. Therefore, the underskirt is two pieces of clothing instead of one. The length of the underskirt is shorter and generally does not exceed the knee. The top is called "Ru", and the Ru skirt first appeared in the Warring States Period, rose in the Wei, Jin, Southern and Northern Dynasties, and remained popular until the Sui, Tang, Song and Ming dynasties.… -
Take you to understand the square-necked Hanfu Ruqun
With the continuous development of Hanfu culture, everyone's understanding of Hanfu is also increasing. In the development process of Hanfu, many styles of Hanfu have naturally appeared. When people wear it every day, the most common Hanfu is naturally the skirt or skirt! Among the forms of underskirts, there is also a type of clothing such as underskirts with flat collars and half arms. So, do you know what a flat collar half-arm skirt is? Have you ever worn this type of Hanfu? Today, let’s take a look at this issue with everyone! Tan collar, also known as U collar, is a short coat and one of the half-arms of Hanfu. When it comes to Tan Ling Half Arm, everyone will probably think of the Tang Dynasty. In fact, in the Wei and Jin Dynasties, there were also costumes like half-arms! However, with the subsequent development, the tan collar became a characteristic costume of the Tang Dynasty, and it was very popular among the court and the common people. Although the most popular clothing in the Tang Dynasty was the chest-length skirt, the flat collar can also be said to be a "fashionable product" of the Tang Dynasty. The collar…