Visiting the Horse Face Skirt Fever Cao County is a small county in Heze, Shandong Province. A few years ago, this place was ridiculed by netizens as the "center of the universe" and became popular. Recently, it once again "dominates" the hot searches because of its horse-faced skirt. In January and February alone, online sales of horse-faced skirts reached about 550 million yuan. Why are horse-faced skirts so popular? Why is this fire burning in Caoxian County? Can horse-faced skirts remain popular? What is the Chinese story behind the popularity of Hanfu? This issue of "A Closer Look at China" specially invites Moldovan observer Aileen to visit the horse-faced skirt epidemic in Cao County. " Buy a favorite horse-faced skirt Cao County Cao County’s Hanfu industry is well-known nationwide. There are two Hanfu industry centers here, and Aileen visited one of them, Daji Town. The streets here are dotted with Hanfu shops, and Ai Lin couldn't wait to shop around. She wanted to choose a horse-faced skirt for herself. A horse-faced skirt usually refers to a two-piece skirt with a skirt shaped like a "horse face" on a city wall and pleated on both sides. It took shape during the…

On the same day, more than 10 Hanfu enthusiasts performed Hanfu performances on the Cherry Blossom Plank Road at the Guyan Painting Township Scenic Area in Liandu District, Lishui City, Zhejiang Province, attracting tourists to check in and take photos.   On March 30, Hanfu enthusiasts in Lishui City, Zhejiang Province performed a Hanfu performance on the Cherry Blossom Plank Road in the Guyan Painting Township Scenic Area. Photo by Xinhua News Agency reporter Han Chuanhao   On March 30, Hanfu enthusiasts in Lishui City, Zhejiang Province performed a Hanfu performance on the Cherry Blossom Plank Road in the Guyan Painting Township Scenic Area. Photo by Xinhua News Agency reporter Han Chuanhao   On March 30, Hanfu enthusiasts in Lishui City, Zhejiang Province performed a Hanfu performance on the Cherry Blossom Plank Road in the Guyan Painting Township Scenic Area. Xinhua News AgencyPhoto by reporter Han Chuanhao   On March 30, Hanfu enthusiasts in Lishui City, Zhejiang Province performed a Hanfu performance on the Cherry Blossom Plank Road in the Guyan Painting Township Scenic Area. Photo by Xinhua News Agency reporter Han Chuanhao

In the New Year and early spring, wearing a horse-faced skirt can not only reflect the beauty and dignified temperament of the Chinese style, but also look gorgeous. The following three horse-faced skirts are very practical for daily matching. 1. Horse-faced skirt + basic shirt/solid color knitted body, beautiful and elegant   In daily commuting or relatively formal occasions, choose a horse skirt + a basic shirt to make the lines look relaxed and elegant, and to wear it with a beautiful and generous temperament. Sisters who want to add a touch of sophistication can replace the shirt or knitted material with high-grade cashmere, silk, or satin materials to highlight the sophistication.   Goose yellow New Chinese style shirt, paired with an apple green waisted embroidered horse skirt and shallow pumps. The horse skirt paired with New Chinese style items can often show a symmetrical beauty, so it gives people a dignified, calm and elegant impression. Suitable for the workplace.   Horse-faced skirts can also be paired with various knitted sweaters in early spring to create a mature and charming femininity. The luxurious black satin embroidery + bronze trim reflect the elegant retro temperament, and the simple V-neck knitted The…

Who would have thought that the "Dior copied Chinese horse-faced skirt" incident would have such great stamina. In July 2022, after Dior's new product was revealed to be a copycat of Chinese horse-faced skirts, sales of horse-faced skirts have been increasing. Cao County, "a big county for horse-faced skirts," made a profit of 550 million from selling horse-faced skirts in the first two months of this year. The sales of Year of the Dragon New Year clothes, which are mainly horse-faced skirts, exceeded 300 million during the Spring Festival. There is a Hanfu brand that has only been in operation for one year, and its turnover exceeded 100 million. Xinghe Hange, which was founded just 10 months ago, has a turnover of 70 million, and once made a daily profit of 1.5 million yuan. What is the concept of making 1.5 million a day? I got 62,500 yuan in one hour, and I earned a monthly salary of 3,000 yuan in one hour, which is what a dozen workers would earn in a year and a half. Another protagonist in the comparison incident, the LVMH Group of the Dior brand, saw its revenue share in China slipping from 35% to…

Horse-faced skirt, also known as "horse-faced pleated skirt", is one of the main skirt styles for women in ancient China. There are four skirt doors at the front, back and outside, two of which overlap. The outer skirt door is decorated, and the inner skirt door has less or no decoration. , the horse-faced skirt is pleated on the sides, and the waist of the skirt is mostly made of white cloth, which means growing old together, and is tied with ropes or buttons. The word "horse face" first appeared in "History of the Ming Palace": "The drag strip has a continuous back collar, and there are swings on the sides, the front collar has two sections, and there are horse face pleats underneath, rising to both sides." But. The history of horse-faced skirts can be traced back to the Song Dynasty, because skirts in the Song Dynasty already had the shape of horse-faced skirts. The spiral skirt is a functional "crotch-opening skirt" designed for women in the Song Dynasty to facilitate riding donkeys. Meng Hui said in "Slit Skirt": "This kind of Song skirt is composed of two pieces of skirt with equal area and independent of each other.…

"Look, the horse-faced skirt that person is wearing is very nice." "The horse-faced skirt that the girl is wearing has a bird statue on it." "They should have made this horse-faced skirt themselves."...Tourists from Beijing When he saw our horse-faced skirt, he told his six companions: "Quickly take a photo of this horse-faced skirt, follow the attractions on this horse-faced skirt to visit, and check out the delicious food on it." In the New Year of the Year of the Dragon, a fashion storm about horse-faced skirts is sweeping across. Classical and modern styles intertwine in the streets and alleys to create a unique style. As if overnight, the horse-faced skirt awakened from its dusty history. Therefore, we plan to do a special issue on the integration of horse-faced skirts and Shanxi culture. Who knows, it is this idea that puts us on a path of "resurrection". Wear a homemade horse-faced skirt and have a dialogue between the past and the present Journalists who don’t want to be tailors are not good photographers When the team discussed the plan, each member had already positioned themselves as a tailor, thinking that it would be cool to make a horse-faced skirt belonging…

No one can tell who started this trend first. But in Caoxian County, there is a "myth" widely circulated among Hanfu merchants: last year, in a live broadcast room in Caoxian County, the sales of horse-faced skirts reached hundreds of thousands of yuan a day. Horse-faced skirts have become a hot money-making opportunity in Caoxian County, and Caoxian County has become the focus again because of horse-faced skirts. In 2021, this county in southwestern Shandong was nicknamed the "center of the universe" on the Internet because of a netizen's "Shouting Mai". The traffic has passed, but Caoxian County is not as "short-lived" as imagined. In the past few years, Sun Xiangyu, a post-95 Hanfu merchant in Caoxian County, has worked in logistics, tried e-commerce, and sold costumes. He has witnessed the return of the national trend blowing to the land of Caoxian through the Internet and constantly reshaping it. With this county. His experience is the epitome of many Caoxian people. In Sun Xiangyu's view, behind Caoxian County's renewed popularity lies the vitality of this county, which will change at the right time and always follow the direction of the market. "There are no limits, opportunities come, let's see who…

In December 2023, the horse-faced skirt, one of the standard features of Hanfu, was rated as one of Taobao's top ten products of the year, and also became a popular "New Year's shirt" during the 2024 Spring Festival. Many consumers' initial recognition of horse-faced skirts may come from the "horse-faced skirt incident" two years ago, from celebrities carrying goods, or from social media promotion, but no matter what, horse-faced skirts are very popular. , and whether the Hanfu represented by this skirt is about to usher in great wealth is worthy of our attention. 01 The Origin of Chinese Clothing: The Horse-faced Skirt Broken by Accident In this Spring Festival of the Year of the Dragon, you must have seen many people wearing a dignified and gorgeous pleated skirt on the streets and tourist attractions. In this year’s three-piece New Year’s suit of “buying new clothes, getting a manicure, and perming your hair”, horse-faced skirts suddenly emerged and became many people’s “New Year’s shirts” and also became the number one item in many people’s wardrobes. A piece of Hanfu. According to Taobao data, during the Double 11 period in 2023 alone, Taobao sold more than 730,000 horse-faced skirts, which could…

As early as the Spring Festival, trendy people in the fashion circle have already started to create new styles for the spring. Attentive sisters must have discovered that among various fashionable outfits, skirts such as "horse face skirts" stand out and often occupy the focus of passers-by unconsciously, whether they are paired with a shirt or a small fragrant jacket. They all look very fashionable and good-looking. As the appearance rate of "horse-faced skirt" continues to increase, the corresponding wearing methods are also constantly optimized. A top or jacket that seems to be worn casually actually contains a lot of skills. A reminder for sisters who plan to buy a "horse face skirt" or those who have already bought it but don't know how to match it. The correct way to combine the "horse face skirt" is here: 1. "Horse face skirt" shape, a mixed interpretation of national style and fashion What is a "horse-faced skirt"? "Horse face skirt" can also be called "horse face pleated skirt", which was mainly popular in the Ming and Qing Dynasties. Because of its long skirt and unique Chinese texture patterns, it is now used by many people to create Chinese-style looks. Especially some…

The sewing machine is "smoke"! Recently, Caoxian, the "center of the universe", has once again made an appearance because of Hanfu, especially the horse-faced skirt, which has become the top Hanfu trend on social platforms. "Orders are pouring in in 2023, and the goods are sold out immediately." Liu Shenfeng, the person in charge of Caoxian Time Travel Datang Huafu, told China Business News. He said that 2023 will be the fastest growing year since the company was founded, and Hanfu's sales have increased tenfold compared to 2022. Data from the Cao County E-commerce Service Center shows that during this year’s Spring Festival, sales of clothing for the Year of the Dragon, mainly horse-faced skirts, exceeded 300 million yuan. iiMedia Research estimates that the market size is expected to reach 24.18 billion yuan in 2027. From the perspective of practitioners, the popularity of Hanfu in recent years has not only promoted the development of the industry, but also spawned new business formats, such as Hanfu experience hotels and so on. As it develops, Hanfu also faces challenges including rising raw materials, homogeneous competition, and high return rates. Hanfu sales doubled Data from multiple e-commerce platforms show that sales of Hanfu…

Recently, the Fujian Flower Festival was held in Liangcuo, a characteristic historical and cultural district in Cangshan District. Young men and women dressed in Hanfu welcomed the spring with blooming flowers. The reporter learned from an interview on the 27th that with the rise of national trend culture and the active promotion of Hanfu enthusiasts in Fuzhou, Hanfu culture has successfully "broken the circle" in Fuzhou. From an early niche hobby to now it has widely entered the public eye, and more and more people people have found new career opportunities in the Hanfu cultural industry chain. Traditional culture blessing Fuzhou Hanfu becomes more popular In recent years, with the blessing of traditional culture, the popularity of Hanfu in Fuzhou has continued to rise. In historical and cultural districts, parks and green spaces, you can often see young men, women and children wearing Hanfu taking photos and checking in. Along with this, Hanfu experience centers and travel photography studios have also opened one after another, and Hanfu culture has "broken the circle". This makes Zheng Wei, president of the Fujian Provincial Hanfu Culture Promotion Association and Fuzhou Traditional Culture Promotion Association, very pleased. As a native of Fuzhou, Zheng Wei…

Looking back at the fashionable outfits during the Spring Festival, red can still be seen everywhere, but among the styles, there has been a fashionable trend of "horse-faced skirts". Its popularity is inseparable from the new Chinese style wear in recent years. It can exude the elegance and indifferent inner temperament of Asian women and fully demonstrate the confidence and beauty of women. Of course, the "horse face skirt" is not limited to the Spring Festival. We can still wear it when spring begins, and it is definitely a hot commodity in this season. "Horse-faced skirts" are worn by women who are not picky about their age. Children and young people can not only keep up with the trend but also leave a pleasing "dignified and majestic" image in the eyes of their elders. Wearing them by middle-aged and elderly women can highlight their elegance. Classic feel. [First understand the popular history of "horse face skirt" before you can truly integrate it into the current outfit] Horse-faced skirt can also be called horse-faced pleated skirt, which is a type of Hanfu. The skirt has four skirt doors at the front and back, overlapping each other. The front is smooth and…

The "new Chinese style" horse-faced skirt can be regarded as the latest trend. It is the "shirt" worn by celebrities in street photography and shows. It is a hot search as soon as it is worn, and it has become a topic and popularity. It is the most beautiful scenery in spring. The elderly, mushrooms, and children all wear their own horse-faced skirts. It collides with spring; it is also popular on social platforms. Fashion and travel bloggers take horse-faced skirts to check-in all over the world, reproducing the elegance and charm of oriental Chinese clothing; and, wearing horse-faced skirts to check-in and take photos People can see it everywhere, which also proves the popularity of horse-faced skirts from another direction. Picture source Xiaohongshu From being a niche to being popular now, why is the new Chinese style represented by the horse-faced skirt so popular? Today, let’s talk. 01. How popular is the new top horse-faced skirt? Whether a phenomenon or a behavior is really popular can be easily judged from the data on major social media. How popular is the horse-faced skirt, which is said to be the new top trend, on major social media? On Weibo, there are…

The horse-faced skirt is the most popular ancient costume this year. In the first two months of this year, sales of horse-faced skirts in Cao County, Heze, were close to 550 million yuan. On March 26, a reporter saw at a horse-faced skirt manufacturer in Wenzhuang Village, Yandianlou Town, Cao County, that more than a dozen workers were busy making horse-faced skirts in preparation for the upcoming sales peak. April will usher in another sales peak for horse-faced skirts This company, Cao County Jiang Yishan Clothing Co., Ltd., started selling horse-faced skirts in July last year. The person in charge of the company, Zhao Ru, watched as the average daily sales of horse-faced skirts increased from twenty to thirty orders to over 100% within two months. Thousands of orders. In Zhao Ru's view, the surge in sales is not only due to the cost-effectiveness of the product itself, but also to the fact that he provides consumers with a better service experience as much as possible, such as using SF Express to deliver goods to their doorsteps. In the past month, Zhao Ru has just added a new production workshop in Wenzhuang Village, Yandianlou Town. "As long as the demand…

In recent years, Chinese style has become more and more popular, especially in the fashion circle, where many Chinese clothes are praised by more and more celebrities and fashion bloggers. From ancient traditional clothing, horse-faced skirts, to modern Chinese-style outfits, they are constantly subverting people's aesthetics and becoming a new fashion in the entertainment industry. Horse-faced skirt is one of the representatives of traditional clothing. Its charm lies in its rich layering and beautiful lines. A variety of colors and patterns are used on the skirt to make the skirt more layered and three-dimensional, showing the unique elegance and temperament of women. [First] Let’s explore the charm of horse-faced skirts, which are worn by celebrities at home and abroad >>>Get to know the horse-faced skirt The horse-faced skirt is composed of a horse face and pleats. It is one of the main skirt styles for women in ancient China. The skirt part of the skirt extends to both sides, resembling the facial contours of two flying birds or a horse, so it was given this name. . Since the horse-face skirt requires extremely exquisite craftsmanship, the choice of fabric is also very particular. Silk and other noble fabrics are usually…

Horse-faced skirt, this ancient and elegant costume, originated from the ancient Chinese court culture. Its unique feature is that the skirt is wide and resembles a horse's face, hence the name "horse-faced skirt". Recently, "horse-faced skirts are selling like crazy" has become a hot topic on the Internet. This traditional costume originated from China, after a period of silence, suddenly burst out with amazing charm. Not only did its sales soar in the domestic market, it also attracted widespread attention in the international fashion circle. Behind this phenomenon, there is not only the unique cultural value of the horse-faced skirt itself, but also a reflection of contemporary consumers’ pursuit of cultural confidence and self-improvement. During the Spring Festival of 2024, the horse-faced skirt produced in Caoxian County, Shandong Province became a "hot item" and became the "New Year's jersey", driving an upsurge in traditional cultural consumption. As of March, Caoxian County's New Year's Eve clothes mainly made of horseface Sales have exceeded 300 million yuan, and transactions on many e-commerce platforms have also grown rapidly. More than 2,500 related Hanfu companies have been registered, a year-on-year increase of 355.25%, reaching the peak growth rate in ten years. There are many…

The horse-faced skirt can be called “the first skirt in spring”. Previously, #400 college students returned to Caoxian town to sell horse-faced skirts# became a hot search topic. As one of China's major Hanfu production bases, Cao County in Heze City, Shandong Province, has ushered in a "tremendous wealth" with the popularity of horse-faced skirts this year. According to reports, starting from the year before, as of February this year, the sales of the Year of the Dragon New Year greeting clothes mainly produced in Caoxian County have exceeded 300 million yuan. A Hanfu horse-faced skirt merchant in Cao County said that offline sales increased dozens of times during the Chinese New Year, and a single online live broadcast account could also have an average daily sales of 200,000. After the Spring Festival, the popularity of horse-faced skirts has not diminished, and it has become a fashionable item for many people’s daily shopping and commuting. Picture source: Tu Chong Creative So, how did the horse-face skirt become so popular? Why is the horse-faced skirt “out of the circle” among so many styles of Hanfu? How did Caoxian County catch this "vast wealth"? The particularity of horse-faced skirt First of all,…

In today's society, Hanfu culture is increasingly prosperous and has become a unique cultural phenomenon and social trend. In various Hanfu activities, Hanfu exhibitions and promotions, a phenomenon that attracts attention is that female participants often account for more than 70%, while male participants are relatively few. This phenomenon has triggered an in-depth discussion of diverse issues such as gender differences and cultural acceptance, aesthetic preferences, and social role positioning. First of all, from the perspective of aesthetics and clothing attributes, Hanfu, with its elegant, gorgeous and soft lines, exactly meets women’s aesthetic needs and expectations for clothing. The design details of Hanfu are complex and exquisite, and the colors are rich and diverse, and each set of Hanfu seems to carry a historical story. This poetic art form has undoubtedly attracted the attention of the female community. In traditional concepts, women's pursuit and expression of beauty are usually more direct and delicate, which also makes them more willing to use Hanfu as a way to express their own aesthetics. Secondly, the revival of Hanfu culture has largely benefited from the communication power of social media, especially on platforms with mostly young female users, such as Douyin, Weibo, Xiaohongshu, etc.,…

Ruqun is a type of Hanfu. It was born in the Warring States Period and flourished in the Wei, Jin, Southern and Northern Dynasties. The upper body skirt and the lower body skirt are therefore called skirt skirts. The upper jacket hangs no more than the knee, and the lower skirt is long enough to touch the floor. Underskirts can be divided into waist-length underskirts, high-waisted underskirts and chest-length underskirts. According to the style of the collar, underskirts can be divided into cross-neck underskirts and double-breasted underskirts. According to the difference between whether it is tucked inside or not, the jacket is divided into single jacket and compound jacket. The single jacket is closer to a shirt, and the compound jacket is closer to a coat. With the development of the times, the color matching of underskirts has also changed. As the Sui and Tang Dynasties entered their heyday, people's clothes were of rich and unrestrained colors, and this phenomenon is not difficult to see in the murals and other cultural relics. In the Song Dynasty, under the influence of Cheng-Zhu Neo-Confucianism's thought of "preserving natural principles and destroying human desires", the clothing of this period turned away from the…

In the history of Chinese clothing, the top and lower skirt are the most basic form of Chinese clothing, and there are many styles. Among them, the skirt, shirt skirt, and coat skirt are the favorites of women. They are also the ancient suits that best reflect the feminine charm of women. . The ancient skirts, shirt skirts and coat skirts are colorful and have different styles. They not only change the unavoidable singleness of the matching of deep clothes, but also can correct the body shape and show the elegant posture and unique charm of women. They are A clothing combination that has been universally loved by women throughout the dynasties. 01 The graceful style of undershirts, shirts and coats As tops, jackets, shirts and jackets are slightly different. Generally speaking, jackets are single-layered and jackets are multi-layered or sandwiched. The jacket can be single-layer or multi-layered, but it is usually divided around the waist and divided into layers. There is a "waist gusset" next to it. This small idea makes the woman's waist line more prominent, making it look delicate and restrained, giving it a unique charm. Early undershirts were generally short, only reaching the waist, so they…