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Appreciate the beauty of the season, appreciate Hanfu
It is the time when spring is warm and flowers are blooming, and the popularity of Hanfu is also heating up. The "flower viewing season" has become the "Hanfu travel season". On March 23, the 6th Yuntai Mountain Hanfu Flower Festival opened. Hanfu enthusiasts wore exquisite costumes and shuttled among the sea of flowers, taking photos on the quaint stone bridge, giving people a sense of historical "travel". "This is my first time wearing Hanfu on the street. I feel very beautiful. It's even more shocking to see so many tourists wearing Hanfu together." 31-year-old Zhang Yingying looked a little shy, wearing a red and white skirt, with her long hair gently pulled back. Decorated with step shakes, it looks classic. At 10:30, the first round of Hanfu parade officially started at the Xiaozhaigou Visitor Square in Yuntai Mountain. Along with the sound of ancient music, hundreds of Hanfu enthusiasts were either wearing plain cloth shirts, long bodies or elegant clothes. , or wearing armor and majestic... let tourists feast their eyes. "The popularity of Hanfu has stimulated the development of clothing rental, makeup, photography and other industries. We have been busy from 8 o'clock to now and have not… -
64-year-old Ni Ping reaches new heights of beauty in Hanfu attire
Wearing Hanfu, Ni Ping seems to be dreaming back to the prosperous palace days of thousands of years ago. As a celebrity with rich hosting experience, Ni Ping made a stunning appearance in Hanfu, which was really eye-catching. The traditional Hanfu has taken on a new lease of life on her body. The beauty of Hanfu is the perfect fusion of tradition and modernity. As a traditional Chinese costume, Hanfu has experienced thousands of years of evolution. It has both elegant ancient style and modern fashion. And Ni Ping wears Hanfu, which perfectly blends tradition and modernity. With her transcendent temperament, she shows the unique charm of the beauty of Hanfu in contemporary times, making people feel like they are in the beautiful time of the past and present. The turquoise skirt shows a dignified temperament, and Ni Ping looks like a girl in a painting wearing Hanfu. This turquoise skirt is both solemn and elegant. Ni Ping is dressed in a green Hanfu, as if she is a fairy who stepped out of an ancient painting. Her slim figure makes people involuntarily admire the beauty of Hanfu and its perfect fit with Ni Ping. Ni Ping is wearing Hanfu,… -
The Beauty of Hanfu Lies in Its Elegance
[Finishing Point] On Zhenfeng Cultural Street, traditional handicraft shops that have been honed over the years are lined up in rows. They are like an open traditional craft museum, using original handicrafts to weave the original and simple life style of the water town. The beauty of Hanfu lasts for a thousand years Or elegant, fresh, and everlasting Or gorgeous clothes, elegant and smart Wearing a Hanfu and traveling around the small bridges and flowing water in the water town It has a unique kind of elegant beauty Miss Shen’s/shop/ Hanfu Experience Center · How to easily take a beautiful blockbuster of Hanfu in the water town in the water town? No need to pack complicated luggage or worry about hairpin accessories, come to the "Ms. Shen's Shop" Hanfu Experience Center and make proper arrangements~ No. 38 Quanfu Road (inside the ancient archway) "China has great etiquette, so it is called Xia; it has the beauty of clothing seals, so it is called Hua." There are a dazzling array of Hanfu in the Hanfu Experience Center. Various styles of Hanfu from the Tang, Jin, Song, and Ming dynasties, such as the cross-collared waist-length skirt, the Tang narrow-sleeved round-neck robe, the… -
There is a kind of Chinese beauty called Hanfu
The weather has been getting warmer recently. I believe that when the little fairies go shopping, they also see many little brothers and sisters - wearing exquisite and beautiful Hanfu, walking in the streets and alleys. When they meet occasionally, they will bow slightly and bow. Nothing can be more elegant and beautiful. . I believe that many little fairies who have never worn Hanfu will have the same thought as Coco when they see them dressed like this: "This outfit is so beautiful!" While sighing in their hearts, they can't help but want to match it for themselves, but they They don’t know where to start, so some ladies only buy based on their “feelings”, and regret it after they realize they made a mistake after buying it home. In order to help everyone "avoid stepping on thunder", today, Keke will introduce to you several "fairy-like" Hanfu outfits from the "Chinese Chinese Costume Day". There is a kind of Chinese beauty called "Hanfu". The fairy-like design is so beautiful that netizens are amazed by it. It is beautiful and full of spirit! ▽ LOOK1: Noble and gorgeous + elegant, the chest-length underskirt is eye-catching This is a type of… -
Chinese Hanfu: Beauty of Traditional Elements
When we buy clothes, we pay special attention to the patterns on the clothes, because the pattern is very important for a set of clothes. If there is no pattern, although the clothes will look cleaner, it will give people a monotonous look. Feel. This is especially obvious in Hanfu. Because the style of Hanfu is relatively dignified and classical, many of the decorations on Hanfu are more traditional patterns, such as dragon patterns, phoenixes, peonies, etc. 1. Peony elements Whether in ancient times or modern times, peonies are a symbol of luxury and dignity. Especially in the Tang Dynasty, peonies were regarded as the national flower. Therefore, many Hanfus now have peony patterns printed or embroidered on them. This set of red waist-length Hanfu is a very typical representative. The style of this set of clothes is relatively gorgeous, and the overall style is a very atmospheric dark red color. It can be worn as a wedding dress. The embroidery patterns of this suit are mainly peonies, especially on the skirt. The lower skirt of this Hanfu suit is made into a torn skirt style, which is made of red fabric and red lace fabric. This design can increase… -
Hanfu epitomizes the beauty of Chinese clothing to the fullest
"The beauty of the clothing is called Hua, and the etiquette is great, so it is called Xia." The Chinese nation is also called the Huaxia nation. Hanfu, which has thousands of years of history, plays an extremely important role in the lives of Chinese people. Its beauty It has never been lost since ancient times. Hanfu has truly inherited the beauty of traditional Chinese clothing to the extreme. The beauty of Hanfu embodies the unique Chinese beauty, and its beauty is reflected in the following aspects: 1. The beauty of colors and patterns 2. The beauty of accessories and clothing 3. The beauty of cultural connotation 1. The beauty of colors and patterns of Hanfu Ancient China had clear regulations on the color of clothes. For example, in the pre-Qin and Qin and Han Dynasties, people respected black and red. Of course, it was also related to the dyeing technology at that time. The combination of red and black was more common and more formal. Another example is that in the Tang Dynasty, the colors of clothes were already relatively bright, with yellow as the dominant color and red as gorgeous. The color matching was focused on bright colors.… -
The beauty of Hanfu, a thousand-year-old intoxication
"Clothing China" has started broadcasting, I originally watched this show for Zhou Shen, In the end, I was amazed by the traditional Chinese costumes in the show. The pieces of Hanfu that are either luxurious or elegant, It's so beautiful that you can't take your eyes away. In the program, Zhou Shen sang "Painting Silk", Singing the ultimate elegance of Hanfu: The squeaking whispers of the Dyeing and Weaving Department I meet you again in the colorful wind Those brocade clothes, traveling through thousands of years of prosperity and loneliness, Come to life again today. In recent years, Hanfu has become popular again. Young people wearing Hanfu can often be seen on the street. Elegant and delicate skirt, Elegant feather coat, A blouse as thin as paper... Just one glance and you are addicted to it. 01 Encounter, beauty across thousands of years "The dazzling beauty of the robe, the splendor of Eryao and Bi. Wear gold and jade jewelry, embellished with pearls to dazzle your body. Practicing the literary shoes of traveling far away, dragging the light veil of mist and gauze. ” Once upon a time, I have always felt that Hanfu is out of reach, It is… -
The beauty of Hanfu spanning thousands of years
The beauty of Hanfu: the splendor of thousands of years In the five thousand years of Chinese civilization, Hanfu is like a bright pearl, shining brightly and witnessing the glory and vicissitudes of the Chinese nation. Today, let us travel through time and space together, explore the historical mysteries behind Hanfu, and appreciate the beauty of those unparalleled clothes. 1. Clothes: wide robes with big sleeves, elegant and fairylike Clothes are one of the basic styles of Hanfu. They are characterized by distinct upper and lower garments. Most of the tops have crossed collars and right hem, and the skirt is covered to the right. The lower skirt is wide and long, as elegant as a fairy. In ancient times, clothes were not only people's daily wear, but also a symbol of identity, status and etiquette. Imagine that in the ancient streets and alleys, literati and poets wore wide robes and long sleeves, reciting poems and writing poems, or writing brush strokes. Isn't that elegance and elegance the character of ancient literati that we yearn for? 2. Shenyi Chapter: Simple but not simple, hidden and hidden Shenyi is a unique style of Hanfu. Its characteristic is that the clothes are… -
The Cultural Beauty Behind Hanfu
Two girls dressed in Hanfu admire their own film in the ancient city of Luoyi, Luoyang City, Henan Province. Published by Xinhua News Agency 【The viewer has a heart】 The rise of Hanfu craze in society not only shows that people like the beautiful style of Hanfu, but also represents people's recognition of the traditional culture carried by Hanfu. When some non-standard or even historical Hanfu become popular in real life, people will also regard it as a window to understand traditional culture, and they are likely to have a misunderstanding of traditional culture. Elegant and delicate skirts, elegant feathered coats, paper-thin blouses... Nowadays, whether in the streets or in parks and shopping malls, young people wearing Hanfu can often be seen traveling. In many photo shoots, film and television creation activities, Hanfu is a must-have costume. In a broad sense, Hanfu is a general term for the traditional costumes of the Han nation. It generally refers to the Chinese costume system that is gradually formed with the traditional costumes of the Han nation as the main body and constantly absorbing the characteristics of other national costumes in the course of social evolution. Hanfu in the narrow sense is a… -
The Essence of Beauty in Hanfu
On the occasion of the Chinese Valentine's Day this year, the marriage registration offices of civil affairs bureaus in many places welcomed many new couples. Dressed in Hanfu, they experienced a unique Chinese-style certificate-receiving ceremony. Hanfu has made a perfect transformation from film and television shooting, stage performances to daily wear today. Behind the "bright Hanfu style", we see the charm of China's excellent traditional culture based on national self-confidence. Hanfu is the traditional clothing of the Han nation. Also known as attire, clothes, and Chinese clothing. Hanfu is the embodiment of China's "land of clothes", "land of etiquette" and "splendid China". It carries China's outstanding craftsmanship and aesthetics such as dyeing, weaving and embroidery, and inherits more than 30 Chinese intangible cultural heritages and protected Chinese arts and crafts. . Since ancient times, Hanfu has been characterized by a formal dress with a broad belt and a short coat with wide sleeves. Compared with Western clothing of the same period, Hanfu has indisputable excellence in human nature. While Westerners use breastplates and skirts to restrict the development of women's bodies, the wide Hanfu has realized the characteristic of allowing the body to stretch at will. The reason why Hanfu… -
Come and Experience the Beauty of Chinese Hanfu
Overseas, many associations with Hanfu themes are emerging, becoming windows to showcase the unique charm of colorful traditional Chinese culture to the world. "I hope everyone can 'play' together" The DC Fuyao Hanfu Club is the first local Hanfu club established by overseas Chinese in Washington, DC. In line with the concept of "starting with clothes and reaching far away", Hanfu Society uses Hanfu as a medium to carry out cultural exchanges between China and foreign countries. Liao Yingjia is the current president of the society. She has learned pipa since she was a child and has a strong interest in traditional Chinese culture. "During the performance, we use costumes and makeup to coordinate with the performance to give the audience a better experience. I still remember that when I was learning pipa when I was a child, I always wondered why my classmates who studied Western music wore gauze skirts and tutu skirts when performing, and we performed Do my classmates who play folk music also wear gauze skirts? What kind of clothing is suitable for playing folk music? This triggered my interest and exploration of Hanfu." Liao Yingjia recalled. At first, most of the activities held by the… -
Understand the Cultural Beauty Behind Hanfu
Understanding the Cultural Beauty Behind the Hanfu Craze The rising popularity of Hanfu in society not only indicates people's admiration for its beautiful styles but also represents their recognition of the traditional culture it embodies. However, when some non-standard or historically unfounded Hanfu becomes popular in real life, people may mistakenly view it as a window to understanding traditional culture, leading to misconceptions. With its elegant flowing skirts, graceful feathered garments, and delicate silk jackets, Hanfu-clad individuals can be frequently seen nowadays in streets, parks, and malls. Hanfu has become an essential attire for many photography sessions, film productions, and cultural events. In a broad sense, Hanfu refers to the traditional clothing of the Han ethnic group, encompassing a variety of styles that have evolved over time by absorbing elements from other ethnic costumes. Narrowly defined, Hanfu refers to the clothing system represented by the central plains of the Han Dynasty, inheriting the diverse clothing culture of the Eastern Zhou period, such as the curved hem of Chu clothing, the high collar of Qin clothing, and the back-opening hem of Qi clothing. The stable form of Hanfu was established during the Han Dynasty and has since accompanied the dissemination of… -
Women's clothing is more expensive but of poorer quality. Women who have been "stabbed in the back" start buying men's clothing
Beijing Men's pajamas are "windy under the armpits". The pockets of men's trousers can hold an umbrella and a bottle of water. There are even white-brand men's clothing specially designed with small round cloths to cover all the time. The washed mark on the flesh said, "I have worn Hanfu for more than 20 years and I have never been cared for so caringly." For a long time, women have been accustomed to the slight discomfort caused by Hanfu, thinking that "the clothes are just like this, and I need to adapt to this discomfort myself." It was not until they started to come into contact with men's clothing that they You know, some worries don’t exist when it comes to men’s clothing. Women who were "backstabbed" started buying men's clothing instead. Text| Rao TongyuEdit| p>Zhang QingsongOperation| Xiao ErlangAfter being "backstabbed" in HanfuIn the wardrobe of Beidiao girl Taozi, there is a pajamas She loved it so much that she has not upgraded it after wearing it for 5 years. It is a piece of men's clothing, made of linen, loose, breathable, and has some ingenious designs: although this men's pajamas are half-sleeved, The armpits are empty. In the sweltering… -
Peonies are in full bloom, and Chinese women’s clothing brands appear at New York Fashion Week shows
With the theme of "Blooming", it continues to write the realm of "flowers" and interprets the charm of "new Chinese style". Recently, JUZUI appeared on the 2025 spring and summer New York Fashion Week stage, using original craftsmanship and techniques to interpret the different postures of Chinese peony and dress up women around the world. JUZUI creative director Wang Tao said that she got inspiration for this season from the flower buds blooming on the branches, and used the budding posture in the silhouette of this season's new products to interpret a unique style. Chinese style relaxation and subtle beauty. The tender peach pink silk organza flower bud silhouette jacket sways in the gentle wind; the straight silhouette of the traditional silk coat has been transformed into trendy flower bud sleeves through the ingenious design of drawstrings. Shirt; denim-style overalls, also in the bud shape, modify the figure. The rich original peony in JUZUI's genes has been deeply explored, and different techniques such as printing, embroidery, bead embroidery, three-dimensional applique, and burnt-out are widely used. Tender peach pink, powder, mountain green, blue, duck egg green and other bright colors with Chinese temperament also project the beauty and variety of flowers… -
In the past ten years, Wang Tao, a "foreign model worker" at New York Fashion Week, has brought JUZUI to the "Blooming" show, ushering in a new future for China's high-end women's clothing brands.
At about 2 pm Eastern Time on September 10th, the JUZUI 2025 Spring and Summer New York Fashion Week "Blooming" show presented by Taoray Wang, the Chinese treasure designer, was presented to New Yorkers who never like to look happy. He sang "Bravo" that resounded throughout the audience three times, and his sincere love could not be concealed like coughing or love! This is also the highest praise given by New York Fashion Week to Wang Tao and Chinese high-end Hanfu brand JUZUI. September 2014 was Taoray Wang’s first appearance at New York Fashion Week. It was exactly 10 years since the release of this season. Wang Tao can be regarded as the most popular “foreign model worker” in New York Fashion Week. This season, as the creative director of JUZUI, she once again led JUZUI, a high-end Hanfu brand under Anzheng Fashion Group, to the global fashion highland. She showed contemporary Chinese designers to the world with the "blooming" appearance of flowers with Chinese style. , Chinese fashion brands, the true height of China’s fashion industry! Different from the aloofness of most brands launching during New York Fashion Week, the 2025 spring and summer JUZUI show personally directed by… -
The trillion-level women's clothing market has significant potential, and Firebat e-commerce has driven merchants' monthly GMV to exceed one million
With the increasing consumption power of women, the Hanfu market is booming at an unprecedented speed. According to statistics from relevant institutions, the scale of my country's Hanfu industry has exceeded 1.4 trillion yuan in 2023. In terms of e-commerce channels, in the second quarter of 2024, the overall sales of e-commerce Hanfu reached 376 million pieces, and product sales reached 52.955 billion yuan. A total of 5.5965 million new products were launched. This series of growth data not only reflects the diverse and personalized needs and huge market potential of female consumers in the new era, but also inspired the Hanfu brand to actively explore in product promotion, marketing strategies and digital transformation, especially with Innovative integration between e-commerce platforms and service providers. In this context, in May this year, Taobao's six-star service provider, Firebat E-commerce, successfully helped a Taobao mid-to-high-end Hanfu store achieve sales performance by relying on multiple strategies in product introduction, advertising, and store operation and maintenance. The leap has caused heated discussions in the industry. It is reported that with the help of Firebat E-commerce, the store's monthly sales jumped from a fluctuating state to more than 1.38 million yuan, fully demonstrating the comprehensive ability… -
She used to be the best-selling women’s clothing brand on Double Eleven, but now she doesn’t want to participate in 618. Living a long life is more important than being number one.
Beijing Yinman is a Hanfu brand that has grown and developed with the help of Internet retail. It once won the 2013Tmall Double11 Hanfu sales champion. On that day, Inman’s sales reached 1.26100 million yuan, the entire TmallGMV(Total Transaction) However350Billion. That night, Inman founder Fang Jianhua and Alibaba helmsmen Jack Ma and Zhang Yong (Xiaoyaozi) were connected to witness the rising number. The following year, Yinman, as the only representative case of Hanfu brand, was included in AlibabaIPO's prospectus. After more than eight years,2022Year618On the eve of the eve, Fang Jianhua published an article——"This year618″Lie flat", no longer playing". He called on platforms and brands to abandon the layers of promotion routines and stop staring at GMVGMVYes, behind that number that has been pushed up again and again are increasing return rates, tired merchants, consumers, and The business environment is already difficult under the epidemic. In the past ten years or so, the Hanfu track has been changing. It is a battleground for e-commerce platforms, and it was also a fertile ground for Internet brands to create wealth; in the era of vassal rule of live broadcast e-commerce, Hanfu has supported the original ambitions of Wei Ya and Xue Li.… -
The middle-aged and elderly women’s clothing you dislike has begun to invite Huang Shengyi and Zhong Liti to make blockbusters | Super opinion
Look at business with a perspective. Super views, cutting-edge observations from new business practitioners. Text | Special Observer Duan Mingjie Editor | Cui Yandong Special Observer Duan MingjieWhen middle-aged and elderly clothing was still stereotyped as cheap, ugly and gaudy in the eyes of many people, when many clothing brands were still hesitant to enter the field of middle-aged and elderly people, in fact, there were already A large number of companies are making a lot of money. There are not only a large number of mid-to-low-end “grandma clothes” that are common on mainstream e-commerce platforms, but also a number of brands that have seized the dividends of social platforms such as WeChat and Kuaishou, and have quickly established nationwide coverage on WeChat. The online distribution agency team brings Hanfu to middle-aged and elderly women in lower-tier cities that are in sync with first-tier cities. Or through live streaming, high-end fabrics such as mulberry silk and cashmere can be sold to middle-aged and elderly women who value the quality of fabrics at factory prices that are much lower than counter prices. If the above-mentioned brands are still small in scale and not considered mainstream, then a group of Hanfu brands… -
Xi'an, the first city of Hanfu!
BeijingThis scene can be seen in Xi'an. In popular scenic spots such as the Tang Dynasty Sleepless City, the Tang Dynasty Furong Garden, and the Bell and Drum Tower, there is an endless stream of tourists wearing Hanfu who come to take photos and check in. The ladies and gentlemen in Hanfu from all over the country and the bell tower when the lanterns are lit create a whole new realm. No matter how you take pictures, it will be a blockbuster! Hanfu and Xi'an have achieved mutual success. Indeed, one is the new standard and the other is the main show venue. Recently, a set of latest statistical data was announced at the Shaanxi Hanfu Industry Development Symposium: As of now, there are a total of Hanfu in Xi'an There are 1,814 related companies, making it the first city in the country to experience Hanfu consumption. 【1】The empowerment of urban cultural genes allows Hanfu consumption to frequently "break out of the circle". Xi'an, a thousand-year-old ancient capital, is well-deserved. At the beginning of this year, the popularity of horse-faced skirts has skyrocketed, becoming a new popular style of Hanfu. According to iiMedia Consulting data, China’s Hanfu market will reach… -
Why is the “New Year jersey” horse-faced skirt so popular?
The topic "Caoxian sold 300 million horse-faced skirts but still in short supply" became a hot search topicWhy is the "New Year's Jersey" horse-faced skirt so popular? In the eyes of the person in charge of the Shanghai Hanfu Copyright Center, "Hanfu" has always been a hot social phenomenon. There are three reasons for this: First, the profound Chinese culture and the wonderful Chinese stories are the " "Hanfu" is a treasure trove of fashion topics; secondly, there are no restrictions on the prediction of fashion trends, and there is no benchmarking and suppression by international brands, which gives a broad cultural space for the creation of a unique "Hanfu brand"; thirdly, there are rich costumes from past dynasties and mature costumes. The industrial chain has greatly lowered the entry threshold for "Hanfu design" and "Hanfu industry"This Spring Festival, the Hanfu horse-faced skirt known as the "New Year shirt" has become popular. In Caoxian County, Shandong Province, the sales of Year of the Dragon New Year clothes, mainly horse-face skirts, exceeded 300 million yuan. Topics such as "Caoxian County sold 300 million horse-face skirts but still in short supply" became hot searches. On e-commerce platforms, the number of searches for…