Hanfu, also known as Han clothing, Han clothing, and Chinese clothing, is the embodiment of China's "land of clothing", "land of etiquette" and "splendid China". It carries the Han people's outstanding craftsmanship and aesthetics such as dyeing, weaving and embroidery. It is a symbol of Chinese traditional culture. With the prevalence of national style, Hanfu is also reshaping the new fashion economy with its unique fashion charm, gradually breaking through the small circle of enthusiasts and entering the public eye. Commuting to work, going out for outings, and living at home, now Hanfu is gradually stepping off the stage, out of the screen, overflowing during festivals, and coming into people's daily lives, becoming a fashionable clothing suitable for all aspects of people's daily life. A few days ago, three women in Hanfu walked side by side holding round fans. The Wei and Jin styles on the left, the Han system in the middle, and the Tang style on the right, the three become a beautiful scenery in Shangxiajiu Pedestrian Street. In early summer, Mr. Zhang’s family of four all dressed up as ancient people, wearing “long skirts with belts and wide sleeves and acacia jackets”, came to Ersha Island for…

The latest survey report released by Nielsen shows: Currently, China's consumer market is quietly changing. Consumers have reduced their spending on dining out, traveling, clothing, and even food and beverages, and are increasingly investing their money in savings, Education and health. Take the clothing industry as an example. Due to the decrease in per capita disposable income, consumers no longer gain satisfaction from excessive "wardrobe" consumption, but gradually return to rational consumption. But the reduction in consumption frequency does not mean the reduction in clothing quality. New women in the workplace are eager to meet the clothing needs of multiple age groups, multiple career levels, multiple scenes, and multiple roles through clothing with more "quality" and "cost-effectiveness". Therefore, for clothing brands, only by making timely strategic adjustments according to changes in Chinese consumer demands can they succeed in the "new reality" and inject new vitality into brand development. Thanks to the in-depth perception and resonance of new women in the workplace and the capture of consumer needs, LILY continues to drive organic growth through innovation and create product series that match the clothing needs of new Chinese women in new consumption scenarios. In July 2020, LILY completely refreshed its product…

China Taiwan Net reported on July 24 that the sun was shining brightly and there were laughter and joy. On July 21, Yangming Ancient Town in Yuyao, Ningbo was filled with a festive atmosphere. A group of smiling Taiwanese college students wearing Hanfu attracted many tourists. Notice. It turns out that they are Taiwanese college students participating in the 2024 Hong Kong and Taiwan Student Research Camp. The hot summer cannot stop their enthusiasm for experiencing traditional Chinese culture. Taiwanese college students wearing Hanfu. (Posted by China Taiwan Net)The Yuyao Taiwan Federation and the Overseas Chinese Federation have carefully designed and customized study courses for the study camp from different perspectives such as history, humanities, economics, education, and intangible cultural heritage, with rich content. Distinctive features. Wearing Hanfu in Yangming Ancient Town and touring the Yaojiang River are part of the one-week study camp in Yuyao, which is deeply loved by Taiwanese college students. In the Yangming Ancient Town Hanfu Experience Center, there are a wide variety of Hanfu styles. The lecturer here is talking about Hanfu culture, types, wearing etiquette, etc. Students choose makeup styles based on their own preferences. After careful creation by makeup teachers, the boys and…

Beijing Fengguanxiapei, the bright matchmaker is getting married, which carries the Chinese people's beautiful longing for marriage. Solemn etiquette, gorgeous costumes, and a vow of love together. On the beautiful day of Chinese Valentine's Day, the Chinese costumes are dazzling, the ancient charm is long, and the affection is endless. Use Han costumes as a matchmaker to form a good relationship for a lifetime. On August 10, 2024, the collective wedding of hundreds of couples in Hanfu will be held grandly in Jiuzhou Pond, Luoyang City. This event is guided by the Luoyang Civil Affairs Bureau, Luoyang Federation of Trade Unions, and Luoyang Women's Federation. It is hosted by the Luoyang Old Town District Committee of the Communist Party of China and the Luoyang Old Town People's Government. Luoyang Hanfu Research Institute (Luoyang Fashion Industry Research Institute), Organized by the Urban Culture and Tourism Bureau, the Old Town Cultural Tourism Industry Development Service Center, the Old Town Civil Affairs Bureau, the Old Town Federation of Trade Unions, and the Old Town Women's Federation, and co-organized by the Luoyang Wedding Service Industry Association and Luoyang Huali Liyi Culture Communication Co., Ltd. Supported by Sui and Tang Luoyang City Scenic Area Management…

China News Service, Xinjiang News, July 23 (Ma Jinming and Ma Wenjing) On July 20, a Hanfu cultural event with the theme of "National Style Feast and Youth Appreciation" was held in Kaixuan Street, Shawan City, attracting many Fans of Hanfu culture and people of all ethnic groups gathered in Harmony Square to share a cultural feast. At the event site, various immersive, interactive and experiential activities attracted residents of all ethnic groups to participate. In the Hanfu experience area, Hanfu enthusiasts wore Hanfu, tied their hair in buns, and learned traditional Chinese etiquette. Their dignified and elegant postures seemed to have traveled from ancient times, allowing participants and onlookers to personally experience the beauty and unique charm of Hanfu. Li Mengya, a resident of Shawan City, said: "I have only seen situations like this in TV dramas before. I feel like after putting on makeup today and taking a lot of beautiful photos, I feel like I have traveled to ancient times. I have a new understanding of our traditional culture.”In order to allow people of all ethnic groups to share the cultural feast and experience the unique charm of Hanfu culture, a “Reflection of Time, Floating Chinese Clothing”…

Jimu News reporter Zhang YangCorrespondent Zhou Qian and Hu LixinRecently, the New Era Civilization Practice Station of Zhiyin Dongyuan Community, Jianghan Erqiao Street, Hanyang District, Wuhan City and Hubei University of Economics jointly launched "Ancient Rhythm and Colorful Clothes" Hanfu culture promotion volunteer service activity. The event was held in a newly built outdoor square in the community. Although the weather was hot, it could not dampen everyone's enthusiasm and attracted more than a hundred residents to participate in a unique cultural feast. At the event site, volunteers and students carefully prepared various interactive sessions, hoping that residents could fully experience the unique charm of hairpin culture. They showed residents how to make exquisite hairpins and invited residents to experience it themselves. Ancient songs were also played at the scene. The beautiful melodies complemented the Hanfu culture, adding a strong cultural atmosphere to the event. During the presentation session, volunteers introduced the history, styles, fabrics and other aspects of Hanfu in detail, and interacted with residents through question and answer sessions, which not only increased the fun of the event, but also gave everyone a better understanding of Hanfu culture. A deeper understanding. In order to encourage residents to actively…

Source: "Caijing" magazineArticle | "Caijing" reporter Wang Ying and Feng Yiying Due to being filed for bankruptcy liquidation, La Chapelle's family Domestic clothing brands that have been forgotten by many consumers have once again become the center of the topic. Many netizens felt sorry for him, leaving messages saying, "La Chapelle was one of his favorite brands during his student days, and it carries a lot of memories." "The clothes are not cheap, but the design is a bit outdated." On November 22, LaChapelle (*ST LaChapelle, 603157.SH) announced that three creditors applied to the court for bankruptcy liquidation of LaChapelle on the grounds that LaChapelle could not repay the debt. long-term debts, and the assets are insufficient to pay off all debts or the company clearly lacks the ability to pay off debts. Although La Chapelle believes that the three creditors’ requests “do not comply with relevant legal procedures”, there is great uncertainty in the company’s bankruptcy and liquidation. But in fact, La Chapelle is indeed deeply mired in debt. La Chapelle's third quarter report shows that the company's current net assets are -896 million yuan and it is already insolvent. In this regard, the Caijing reporter called the La…

BeijingSource: CCTV FinanceIt is currently the annual graduation season. This year’s graduation season has stirred up a national wave. With the fashion trend, traditional clothing elements such as Hanfu cloud shoulders and hairpin academic caps have been integrated into many students' graduation photos and graduation tours. The "new Chinese style" elements have promoted the upgrading of the consumer market. 02:25 Yang Zhongqin, a 2024 graduate of Zhejiang University, attended the graduation ceremony with his classmates. At this year’s graduation ceremony, many students wore clothes with traditional Chinese characteristics, and everyone was on campus. Take photos to make this day an unforgettable memory. Yu shirt, Confucian scarf and silk sash, blue robe, Jinshi scarf, palace flower, single tart tail leather belt and red shawl, these restored costumes of the Ming Dynasty were used by Ting Hao, a Chinese style blogger, for this year's graduation Paired with raw styling. Since April, he has received a lot of inquiries on topics such as "how to take Chinese-style graduation photos" and "matching Chinese-style clothing during the graduation season." Ting Hao, Chinese style creative blogger: I have been very busy recently. This year is much busier than last year because everyone wants to use traditional…

Beijing International friends took photos with the “Bronze Man”. Photo courtesy of Kuanzhai Alley International friends learn Chinese dance. Photo courtesy of Kuanzhai Alley International friends learn about Sichuan food culture. Photo courtesy of Kuanzhai Alley International friends interact with Chengdu children. Photo courtesy of Kuanzhai Alley International friends check in and take photos at Kuanzhai Alley. Photo courtesy of Kuanzhai AlleyAs the scope of the short-term visa-free policy for visiting China continues to expand, more and more foreign tourists come to China to travel, and "China Travel China Travel" becomes popular on social media. On July 11, more than 40 retail industry elites from more than 20 countries, including France, Turkey, Chile, and Thailand, came to Kuanzhai Alley in Chengdu to embark on a journey to deeply experience the charm of Chinese modernization and traditional culture. In the afternoon, the sun shone on the bluestone slabs of Kuanzhai Alley, and more than 40 international friends dressed in colorful Hanfu started a cultural dialogue that spanned time and space. A unique Honor Noise Maker concert was staged at the Honor flagship store in Kuanzhai Alley, adding a bit of passion and vitality to Chengdu in the summer. In the melody…

Nishan shines in the past and present, and its civilization extends to the world. In midsummer, the 10th Nishan World Civilization Forum was held in Nishan, Qufu, the birthplace of Confucius. At the simultaneous "Shandong Cultural Identity Creative Product Display Event", a series of traditional handicrafts with Shandong characteristics once again amazed the world. These handicrafts not only demonstrate the exquisite skills of Shandong's traditional crafts, but also reflect the vitality of Shandong's cultural innovation and development. 01:44Weifang Kite, Quancheng Rabbit King, Willow Gourd, Chuantuo Cultural and Creative Industries, Caozhou Dough Sculpture, Jimo Lace, etc. Each work They are all inheritance and innovation of traditional craftsmanship. Zibo has a wide variety of cultural and creative products,There are many forms such as glass, ceramics, firewood, and straw weaving.The innovative designs and unique creativity are dazzling. The works "Ocean Glaze Bottle" and "Starry Sky Glaze Bottle" by Zibo Desheng LiuliWith their exquisite and translucent texture and deep colors,It seems to bring people into A Dreamlike underwater world and vast universe. The kiln-turned-spring lotus tea vessel, Xizi green lotus vessel, The lotus wine vessel for drinking and other works, show the The possibilities of ceramic art are endless. Huantai Tian’s straw-woven willow gourds,…

Author: Han Dan (Associate Professor at the School of Fine Arts, Northeast Normal University)A few days ago, the 11th Chinese National Costume Exhibition and Xitang Hanfu Culture Festival attracted many traditional culture enthusiasts to gather in Jiangnan to share China. The beauty of ceremonial clothing medals and feel the glorious history and unique charm of Chinese clothing culture. At the same time, a traditional Hanfu collective wedding was held in Futian, Shenzhen, allowing citizens to immerse themselves in the beauty of traditional Chinese costumes and the richness of traditional Chinese etiquette. In recent years, Hanfu has quietly become popular. Traditional Chinese costume elements such as underskirts, horse-faced skirts, cloud-shouldered jackets, cranes, patterns, and embroidery are like an encounter across a thousand years and have become an international fashion week. An indispensable touch of color. Today, from streets to immersive scenic spots, from daily life to top fashion circles, traditional Chinese clothing elements are everywhere. Hanfu's "going out of the circle" has become a high-profile cultural phenomenon. The full name of Hanfu is "Traditional Costumes of the Han Nationality", also known as Han Clothing and Chinese Clothing. In a narrow sense, Hanfu mainly refers to the traditional Han clothing before the…

At the end of June, Lu Xiangnan, a Hanfu brand with 7 million fans online, held a tasting event at Jingling Group. With its rich products that meet the diverse needs of contemporary women and its unique, literary and romantic design style, it has been adopted by many The group leaders planted grass one after another. On July 1, Lu Xiangnan was launched online for the first time on Jingling Group, triggering a boom in private sector purchases. It achieved great results with sales exceeding 3 million yuan on the first day, marking its successful layout in the private sector market. . This achievement not only demonstrates the brand strength of Lu Xiangnan, but also reflects the profound influence of Jingling Group in the field of private e-commerce. Lu Xiangnan was founded in 2016. It is a new concept design brand originating from Guangzhou, with annual sales of 800 million, ranking first among French retro Hanfu stores. The brand is led by the founder Lu Lu. With the design concept of combining literary retro and French lady, it provides modern women with elegant and charming clothing choices, and is deeply loved by women who pursue personalized and high-quality life. This…

China Business News (reporter Tu Hanwen/pictures) The ancient capital Luoyang has become the capital of Hanfu. The streets and alleys are full of "Wealthy Flowers of the Tang Dynasty", which complement the city's peonies; in Kaifeng's Qingming Riverside Garden Here, tourists dress up as ladies of the Northern Song Dynasty and experience the dream of Tokyo immersively; for example, in the Suzhou gardens in the middle of the painting, there are more "people in the painting", and the paintings of gods are restored among the pavilions and pavilions, reliving the romantic fantasies of the ancients; the art of Dunhuang Grottoes is also It has become "alive". From flying performers to donors, the figures in the murals have "appeared" across thousands of years... Under the rising "national craze", Hanfu culture has entered the public eye from the niche circle, and Hanfu travel photography has followed The rise of tourism has set off a new trend of cultural tourism across the country. Hanfu travel photography has become a popular travel experience. Hanfu travel photography is popular all over the world“This summer I experienced Hanfu travel photography for the first time at Suzhou Net Master Garden. For me, This is a unique souvenir…

Chao News Client Reporter Yangliu Correspondent Wu Heming"The wind blows the immortal sleeves fluttering, just like the dance of colorful clothes and feathers." The colorful clothes and feathers are left to us by the ancients Poetry and reverie. In the hands of Li Hua from Keqiao, Shaoxing, this reverie has been given new life. Her designs are not just replicas of ancient costumes, but also a balance between tradition and modernity. With her persistence and hard work, her store "Tayun Pavilion" gradually became famous in the Hanfu circle and became a cultural symbol that pays equal attention to inheritance and innovation. Threads of longitude and latitude are intertwined and drawn in "Zheli", either a wide robe with big sleeves or a narrow robe with a lapel, with the collar folded on the right side, dancing lightly in a Hanfu, the silk threads on her On the fabric, mountains and rivers, flowers and birds, human feelings and hearts are transformed. Keqiao’s post-90s girl insists on traditional design, and the hit TV series unexpectedly became a hitLi Hua likes to be called Qianling. Li Hua is the shopkeeper of Taobao store Taoyunguan and the boss of Shaoxing Taoyunguan Cultural Media Company. With…

Xiang RongEvery college graduation season, various creative graduation photos will be circulated on social media and become hotly discussed. This year, Hanfu elements have almost become the "standard" in graduation photos - putting a Hanfu "cloud shoulder" on top of the bachelor's uniform, decorating the bachelor's cap with hairpins, a unique finishing touch, adding a "Chinese" touch to the graduation season. "Wind" ritual sense. The "national style" has also spread overseas. Some Chinese international students wore cloud shoulders to attend graduation ceremonies, and the "Chinese style" attracted waves of envy in the auditoriums of world-famous universities. Overseas students studying in China are also impressed by the charm of Hanfu. They wear cloud shoulders and hairpin hats to bring their study trip in China to a unique oriental beauty. The platform data intuitively reflects the enthusiasm of "national style" in the graduation season. Chinese clothing and accessories such as cloud shoulders, eight-piece skirts, and hairpin hats are hot items in this year's graduation season. Taobao Hot Search took advantage of the situation and set up a "Chinese Princess Graduation" venue to provide graduates with matching suggestions; Taobao also launched a "Most American Style College" selection event, attracting the participation of college…

[Source: Shenzhen News Network]Shenzhen News Network, July 8, 2024 (Reporter Qiu Jie) Huayin national style, fluttering clothes, interpreting oriental charm. On July 6, a Chinese fashion show full of oriental charm was staged in Honghu Park. During the Holland America Life Month, the beauty of the blooming lotus in Honghu Park is like a vivid picture, with countless delicate flowers dotted among the green lotus leaves. Models wearing different styles of Hanfu and new Chinese clothing took turns on stage to show the audience the beauty of traditional Chinese clothing. At the event site, Honghu Park was crowded and lively. The audience arrived at the event early and sat in the best viewing position. As the performance began, the audience's attention was attracted by the gorgeous Hanfu on the stage. Whenever models wearing various styles of Hanfu come onto the stage, a burst of warm applause and cheers erupts from the audience. Every model's appearance is accompanied by the audience's exclamation and praise. Every Hanfu display triggers held lively discussions and exchanges. Many spectators at the scene said that this national fashion and fashion show not only feasted their eyes, but also stimulated their strong interest in the excellent traditional…

Source: People’s Daily Overseas Edition Hanfu enthusiasts display Hanfu in front of the London Eye in the UK. Photo by Xinhua News Agency reporter Li Ying A Chinese brand with the theme of "flowers" and peony as creative inspiration will appear at the 2024 Autumn and Winter New York Fashion Week. Photo by Xinhua News Agency reporter Li Rui At the Aiyuncang Hanfu Base in Ancailou Town, Cao County, Shandong Province, designer Liang Li is designing embroidery patterns for horse-faced skirts. Photo by Xinhua News Agency reporter Guo XuleiChinese jacket with jeans, buttoned leather jacket with hoodie, knitted sweater with horse skirt... Recently, there is a fashion trend led by "new Chinese style" dressing. Surge quietly, you can always see it in the streets and alleys, and in tourist attractions. An e-commerce platformTaiwan sales data shows that since January this year, the transaction volume of Hanfu categories such as horse-faced skirts has increased by more than 300% year-on-year; during the Spring Festival, the transaction volume of Hanfu categories has increased by 325% year-on-year. Topics such as “Why do young people like ‘New Chinese Style’” have become hot searches one after another. On a certain short video platform, the number of…

In recent years, "Hanfu craze" has become a popular trend. As a traditional cultural element, Hanfu is gradually entering people's lives and becoming part of the fashion trend. When the traditional Hanfu meets modern society, the economy and culture release new vitality. When Hanfu meets the thousand-year-old city of Suzhou, what kind of sparks will collide? "Hanfu craze" swept through the ancient city of SuzhouIn recent years, Hanfu elements have not only shined in the fashion industry, but also in games, film and television occupies a place in the work. With the rise of short video platforms, the craze for Hanfu has been pushed to its peak and gradually spread among young people. In the ancient city of Suzhou, this "Hanfu craze" is even more spectacular and has become a unique landscape. Walking into the scenic area of ​​the ancient city, you will be greeted by the charm of ancient times. Lanterns are hung high on the roadside, and boats with black awnings are on the water. Many tourists wear Hanfu and various ethnic costumes and stroll through the ancient streets. They are dressed in Chinese clothes and lightly applied with pink and white, blending in with the antique scenic…

Red skirts with wide sleeves, green shirts and white coats... Have you noticed that more and more people are wearing Hanfu in the streets and alleys today? This ancient costume is especially popular among young people. The beauty of clothing not only meets the needs of life and brings visual enjoyment, but its development also presents the characteristics of folk customs and culture of a period of time. How did ancient clothing develop and evolve? How did the ancients dye cloth and make clothes? The name "Huaxia" is related to clothingHanfu is increasingly entering our lives. Some universities and communities have established Hanfu clubs; on e-commerce platforms, Hanfu has become a best-seller among young people; and various Hanfu shows are frequently reported in the press. The national style that has been passed down for thousands of years has become an element of the trend of the times. Wearing Hanfu requires an understanding of traditional Chinese culture. In a sense, Hanfu enthusiasts assume a new role as disseminators of traditional Chinese culture the moment they wear Hanfu. Clothing is an important part of people's basic necessities of life. Where did Hanfu come from? China has been called "Huaxia" since ancient times.…

As Women’s Day approaches, the People’s Daily New Media Center has prepared an exquisite Women’s Day gift for Chinese women. On the evening of March 7, the People's Daily client launched the H5 "Look! Here are your beautiful looks in different eras." A large number of female netizens have used H5 to "wear" clothes from different eras and show them in Moments and online social media. For a time, "Pictures of Han Chinese Clothing Through the Ages" flooded the screen, showing the beauty of Chinese women's clothing. People’s Daily client invites H5 "Look! Here Are Your Beautiful Appearances in Different Eras" academic director Dr. Jia Xizeng, a teacher at the Academy of Fine Arts of Tsinghua University, wrote an article revealing the historical and cultural knowledge behind "Hanfu Pictures of the Past Dynasties". I believe that the secret behind H5 is equally amazing! Read the full text: H5 "Look! Here are your beautiful looks in different eras", which displays a total of 10 sets of female clothing styles from nine periods including the Warring States, Han Dynasty, Wei, Jin, Southern and Northern Dynasties, Tang Dynasty, Song Dynasty, Yuan Dynasty, Ming Dynasty, Qing Dynasty and modern times. These beautiful costumes, as…