The mini-long holiday that includes "May Day" and "May 4th" is about to begin. Data shows that the popularity of tourism during this year's May Day holiday has increased steadily based on the high level of the same period last year. Young tourists born in the 2000s are a major part of the tourism market. new force. From Zibo to Harbin, from Tianshui to Kaifeng... young travelers have contributed many photos and videos to record the beauty of the journey. According to the "Travel Consumption Observation of Post-2000s" released by the JD Consumer and Industrial Development Research Institute, since this year, selfie gadgets, Polaroids, and Hanfu are popular products that post-00s generation are keen to consume. The number of post-00 consumers has increased by more than 50% year-on-year, and the growth rate of post-00 consumers purchasing Hanfu has exceeded 140%. It is foreseeable that in the coming time, you may see the post-00s generation wearing gorgeous Hanfu in more places, taking selfies or group photos, becoming a scenery. Instant shots are selling well again. Immediate imaging, instant beauty"Observation" shows that among photography and video products, mirrorless cameras, action cameras, printing services, instant photos and lenses are the most popular ones.…

The picture shows Liu Tongtong (right) studying the design and production details of Hanfu fabrics in the Hanfu factory. Photo provided by the interviewee 02:01 As his college life comes to an end, Liu Tongtong, who is not preparing for the postgraduate entrance examination or looking for a job, has more time to travel back and forth between his Hanfu factory, office and online store. She always keeps 4 mobile phones by her side and keep them on 24 hours a day to contact customers. Although he is only a college student, Liu Tongtong has already achieved some success in his entrepreneurship. In 2019, Anqing Tongpao Clothing Co., Ltd. founded by her made a profit of 5 million yuan. Although this year was affected by the new crown pneumonia epidemic, the profit in the first half of the year has exceeded 4 million yuan. It took Liu Tongtong 5 years from his initial love of Hanfu to starting a business. She has experienced failure, ridicule, and financial crises, but her love for traditional culture and Hanfu remains unwavering. After graduating from high school, he opened a Hanfu online storeLiu Tongtong studied French in the 2017 class of Anqing Normal University…

ShandongThe short holiday that includes "May 1st" and "May 4th" is about to begin. Data shows that the tourism popularity during this year's May 1st holiday is at a high level compared with the same period last year. With steady growth, young tourists born in the 2000s are a new force in the tourism market. From Zibo to Harbin, from Tianshui to Kaifeng... young travelers have contributed many photos and videos to record the beauty of the journey. According to the "Travel Consumption Observation of Post-2000s" released by the JD Consumer and Industrial Development Research Institute, since this year, selfie gadgets, Polaroids, and Hanfu are popular products that post-00s generation are keen to consume. The number of post-00 consumers has increased by more than 50% year-on-year, and the growth rate of post-00 consumers purchasing Hanfu has exceeded 140%. It is foreseeable that in the coming time, you may see the post-00s generation wearing gorgeous Hanfu in more places, taking selfies or group photos, becoming a scenery. Instant shots are selling well again. Immediate imaging, instant beauty"Observation" shows that among photography and video products, mirrorless cameras, action cameras, printing services, instant photos and lenses are the most popular ones. Products with…

Beijing News Shell Finance News (Reporter Cheng Zijiao) On April 30, according to the "Post-00s Travel Consumption Observation" released by the JD Consumer and Industrial Development Research Institute, since this year, selfie artifacts, Polaroids, and Hanfu are the Hot-selling products that the post-00s generation are keen to consume. Among them, the number of post-00s consumers buying selfie gadgets and polaroid products has increased by more than 50% year-on-year, and the number of post-00s consumers buying Hanfu has increased by more than 140%. "Observation" shows that among photography and video products, mirrorless cameras, action cameras, printing services, instant photos and lenses are the products with the most impressive year-on-year growth in the number of users born after 2000. The growth rate is All reached more than 50%. Judging from the concerns of post-00s consumers when purchasing products, when purchasing mirrorless cameras, they will mainly focus on the functions and effects of autofocus, video shooting, high-speed continuous shooting, etc. When purchasing instant cameras, they will focus on Focus more on the application scenarios of products such as imaging once, anytime and anywhere, and recording beautiful things. In addition, in the digital accessories category, digital stands, energy storage/outdoor power supplies, carbon batteries, adapter…

On April 23, in the Douyin live broadcast room of Huantang·Huanshang Hanfu City, Hanfu makeup artists showed the audience the meanings of different styles of Hanfu and the effects of the completed makeup. With a A group buying order went online, and there was a lively atmosphere in the live broadcast room to grab orders. Some former customers came back and continued to praise, "I have done a photo shoot before. The lady was very careful with her makeup and the shooting effect was very good. I am very satisfied." More netizens expressed that they were attracted by the theme of Xi'an Hanfu during the "May Day" and hoped to participate in the "May Day" During the "1" period, come to a "National Trend Cultural Tourism Experience". In the not-so-distant Tang Dynasty Evernight City, Xiaofan, who had completed a set of plum blossom god costumes from the Tang Dynasty Clothes Costume Shop, had already begun the long-awaited shooting under the guidance of the photographer. , "Being able to walk around this ancient city wearing Hanfu, I feel that history has become within reach."As the ancient capital of thirteen dynasties, Xi'an has a profound cultural heritage and numerous historical sites. Fans…

This article is reproduced from: CCTV NewsClick on the blue words to follow "CCTV News"Her hair is gray but she is still full of energy. She wears Hanfu and travels all over the country; her frown and smile have a classical charm , she is a special case and the focus in the Hanfu circle where young people are the absolute main force; she is the "Hanfu grandma". It’s the Spring Festival, and the video of “Grandma in Hanfu” has been released again! Getting involved with Hanfu due to an accidental "guest appearance"The 77-year-old "Hanfu Grandma" became popular on the InternetThe name of the "Hanfu Grandma" is Liu Weixiu, and she is 77 years old . Liu Weixiu said that she first wore Hanfu to cooperate with students in filming a group of videos, and she did not want to form an indissoluble bond with Hanfu from then on. To this day, Liu Weixiu still remembers the first time he wore Hanfu to shoot a video: "The first time I wore Hanfu, I felt that it looked very grand and beautiful!" Recalling the role he once sang in "Jiao'er", Liu Weixiu said with a smile: "Due to my own conditions,…

Cover news reporter Luo Tianyi and Xie Rangan’s intern Yang Xinke’s picture is provided by the intervieweeOn the short video platform, “post-00s” Ye Ming has nearly 2 million fans. The work has been played more than 200 million times. But in the Hanfu circle, Ye Ming should be considered a newcomer. He only started to get into contact with Hanfu in January this year. He has participated in two offline events. One was the Splendid China Yuntai Mountain Hanfu Flower Festival held in Jiaozuo, Henan in April, and the other was the "Hanfu Flower Festival" held in Wenshufang, Chengdu last month. Ten Miles of Jincheng - Shu Feng Ji Hanfu Awards". At first, he mainly liked cosplay, cosplaying some game characters, and shooting a lot of transformation videos. Later, when he was working as a model, he wore a headgear for the first time, and then he felt that he could try the Hanfu style. “I actually like traditional culture. I went to a traditional Chinese tea ceremony with my mother. I also want to continue to shoot some Hanfu-related videos and participate in some Hanfu offline activities to let more people know about Hanfu. People like Hanfu," Ye Ming…

Reporter| Zhou FangyingEditor| Lou Qinqin 1The "Renaissance of Hanfu" that started in 2021 is in the ascendant, but many well-known Hanfu brands have collapsed recently. Down. Since the beginning of 2022, three Hanfu brands, Huajianxi, Ducheng Nanzhuang, and Yijin Jiudu, have successively announced the closure of their stores, triggering heated discussions among many Hanfu fans on social media such as Xiaohongshu and Weibo. Among them, Huajianxi and Yijinjiu are both new stores established four or five years ago, and have quickly accumulated a certain fan base with a relatively high cost performance of 100 yuan. Since the Hanfu circle attaches great importance to antiques, the founders of Hanfu brands often call themselves "shopkeeper". Talking about the reason for closing the store, both Hua Jianxi and Yi Jinjiu said on Weibo, "The shopkeepers" hope to find a new life and can no longer maintain it. Hanfu business. Source: Weibo Source: WeiboThe city, which was established nearly ten years ago,Chengnanzhuang is even on many recommended lists for beginners of Hanfu, and its price range is within the hundred-yuan range that ordinary consumers can reach. What surprised many Hanfu enthusiasts was that Ducheng Nanzhuang had continued to sell new products in the first…

Cover news trainee reporters Yang Lan and Yang Ruiwen Some pictures are from the InternetIn recent months, Caoxian County has been on the Internet hot searches many times. Regarding this small border town, netizens exclaimed, "I would rather have a bed in Caoxian County than a house in Shanghai." The magic of Caoxian County is that, as an ordinary third-tier town, it became an instant hit due to the right time, location, and people. Many people jokingly call Caoxian County a place that "punches north and kicks Guangzhou and Shenzhen". As Caoxian County, which accounts for three-thirds of the world's Hanfu market, will this huge wave of traffic push its Hanfu industry to a higher level? What kind of "traffic dividend" can the explosion in Caoxian County bring to local dealers and Hanfu manufacturers? On May 26, the cover news reporter talked with Wang Xiaocan, director of the Advanced Customization Research Center of the School of Continuing Education of the Beijing Institute of Fashion Technology and vice president of the Apparel Talent Professional Committee of the China Talent Research Association, as well as three companies located in Taobao Village in Cao County. Hanfu merchants and manufacturers explore the current situation…

The national trend is in the ascendant and admired by thousands of people. When the national style group Oriental Girls put on original design flash fashion brands on the show "Oriental Girls Entertainment Weekly", the national trends collided, their appearance doubled, and they decoded the new street style. Oriental Girls is a new-generation Chinese girl group created by CTC Entertainment over two years. It officially debuted in 2018 and consists of four girls from different places: Jiarong, Wang Xiaoyu, Zhang Ling, and Zhu Xin. "Boom~Boom~Boom~" is an exclusive opening method for oriental girls, which is unique and full of energy. Speaking of such an appearance, they explained that it would make everyone feel like a "little deer bumping into each other". As a national trendy girl group, Oriental Girls actively conveys the spirit of national trend to everyone, and shares the charm of the integration of traditional culture and trendy elements all the time. There are figures wearing national trendy clothing in various activities they attend. This time I appeared on the show with a flash trendy brand, which can be said to carry the national trend to the end, full of positive energy. The group's debut song "Eastern Girl"…

It's the best season, with flowers, trees and grass growing and birds flying. In the past few days, I often see this scene in Beijing’s parks of all sizes: people dressed in Hanfu complement the ancient buildings with red walls and green tiles, and the beautiful spring scenery of pink willows and red willows. This is actually nothing new. Hanfu has become more and more popular in recent years. Not only are people wearing Hanfu often seen in China, some online bloggers have also brought Hanfu abroad. The exquisite clothing has also aroused admiration on the streets abroad. This is the best spring for Hanfu. Some people say that Hanfu is experiencing a revival. Hanfu is the "traditional clothing of the Han nationality". From a narrow point of view, Hanfu mainly refers to the traditional clothing of the Han people before the Dynasty, which is characterized by crossed collars, right gussets, ties, loose cuffs, etc.; from a broad point of view, Hanfu is the collective name for ancient Chinese traditional clothing, although the Yuan and Qing dynasties have The clothing is influenced by the clothing of ethnic minorities, but still has obvious characteristics of traditional Chinese clothing and is an…

The rise of domestic products is at the right time, and I dare to call the sun and moon to change the sky. Although this year has just passed halfway, it is certain that this year will be the biggest harvest year in the history of domestic brands. The first is clothing. More and more young people are falling in love with traditional Chinese clothing such as Hanfu, and feel that "Hanfu is more fragrant than jeans." Especially after the hit of the costume drama "Menghualu", this trend has become more obvious. On Vipshop, with the broadcast of "Meng Hua Lu", the number of searches on the platform for "national style women's clothing" and "fairy women's clothing" has skyrocketed. In just one month, sales of Chinese-style women's clothing on Vipshop surged 54%. Since May, sales of cheongsam on Vipshop have soared ninefold. And those who buy the most are the young people born in the 1990s and 1995s. Data shows that the current market size of Chinese Hanfu has exceeded tens of billions. In the future, this number will become even more, and the market size may reach hundreds of billions. In the past, many young people pursued the so-called…

In recent times, whether it is in the field of clothing, mobile phones, or automobiles, domestic products and national fashion are the words that attract the most attention and discussion. Especially for young people, foreign big brands are no longer the first choice when shopping, and domestic products can be seen everywhere in food, clothing, housing and transportation. For example, when it comes to "wear", Generation Z is no longer obsessed with big foreign brands, but prefers domestic brands and Chinese traditional clothing. Especially with the recent popularity of "Menghualu", young people have once again set off a trend of Chinese-style women's clothing. Data shows that after the premiere of "Meng Hua Lu", the sales of Chinese-style women's clothing on Vip.com increased by 54% within a month. Young people have purchased the same "fairy women's clothing" as Meng Hua Lu on Vip.com. ", and the photos were shared on major online platforms such as Bilibili, Xiaohongshu, Weibo, etc., and the discussion of Chinese-style women's clothing has been increasing steadily. Since May, sales of cheongsam on Vipshop have even surged more than nine times. The Japanese media "Mainichi Shimbun" even lamented, saying that "Chinese local brands are very popular among Generation…

The fashion circle in 2022 presents several eye-catching fashion trends. These trends are not just simple style changes, but also responses to society and culture, as well as the evolution of the fashion industry. Here's my in-depth analysis of these trends: First, sustainable fashion has become a hot topic. Consumer concerns about environmental protection and social responsibility have driven brands to focus on sustainability. From material selection to production processes, sustainability became an important consideration in the design. Secondly, comfortable and casual styles have become mainstream. As the pace of life accelerates, people pay more attention to the comfort of clothing. Loose cuts and soft fabrics are the new favorites in the fashion world. Furthermore, the trend of diversification and personalization is becoming increasingly prominent. Consumers pursue personalization, and brands launch products that better meet different needs and focus on interaction with consumers. In addition, digital fashion continues to innovate. The emergence of virtual fitting rooms, AR/VR technology and digital fashion shows has changed the shopping experience and fashion viewing methods. Finally, social responsibility and brand responsibility have attracted much attention. Consumers pay attention to brands’ social responsibility and public welfare actions, and support brands with a sense of social…

During the Spring Festival of the Year of the Dragon, horse-faced skirts suddenly became a popular item of clothing. On short videos and self-media platforms favored by young people, the horse-faced skirt has become a "traffic password". Many well-known bloggers and influencers wear it to visit cultural relics and popular attractions. A report released by a well-known short video platform shows that in 2023, users of the platform posted content related to horse-faced skirts in more than 90 overseas countries and regions. The horse-faced skirt has become a typical example of Chinese culture going overseas. The popularity of horse-faced skirts has also brought Xucun Town, Haining City, Zhejiang Province, out of the circle. Customers from Hangzhou Sijiqing Clothing Wholesale Market, the "Cosmic Center" Caoxian County in Shandong Province and even overseas have come to this town in search of jacquard fabric, the main raw material for horse-faced skirts. Xucun Town is one of the largest jacquard fabric bases and production and marketing centers in China. Some merchants said that just by providing a design drawing, Xucun Town can know the fabrics they want and the related production processes. Horse-faced skirt brings splendor to traditional textile town "During the Spring Festival,…

“The color of this horse-faced skirt is a very noble purple-black color, with patterns such as flowers, birds, and jade trees embroidered on it. The style is a classic five-meter hem with six pairs of pleats, and the design that is tight at the top and wide at the bottom makes it more elegant and elegant. I like it. Sisters can place orders directly." At 11 o'clock in the night, in a Hanfu live broadcast room in Hangzhou, Zhejiang, the female anchor was holding a horse-faced skirt and introducing it enthusiastically to the camera. A few minutes later, the horse-faced skirt, with 3,000 pieces in stock, was sold out. When it comes to the first popular clothing item for everyone in 2024, the horse-faced skirt is well deserved. During the Spring Festival, young people wearing hairpins and horse-faced skirts emerge one after another in Chinese-style gardens such as West Lake in Hangzhou, the Forbidden City in Beijing, and Xi'an City Wall, or under red walls and golden tiles, and even as far away as France and Australia on the other side of the ocean. The dignified and grand national style all reflects the beauty of Chinese clothing. The enthusiasm of…

In the eyes of the person in charge of the Shanghai Hanfu Copyright Center, "Hanfu" has always been a hot social phenomenon. There are three reasons for this: First, the profound Chinese culture and colorful Chinese stories are a treasure trove of creating "Hanfu" fashion topics; second, it has not become popular. The prediction of trends is limited, and there is no benchmarking by international brands, which gives a broad cultural space for the creation of a unique "Hanfu brand"; third, the rich clothing of past dynasties and the mature clothing industry chain have greatly reduced the "Hanfu design" and "Hanfu design". The entry threshold of "Hanfu Industry" Reporters Zhong Han Zhang Yi Shi Chenlu This Spring Festival, the Hanfu horse-faced skirt known as the "New Year's jersey" is very popular. In Caoxian County, Shandong Province, sales of New Year clothes for the Year of the Dragon, mainly horse-faced skirts, exceeded 300 million yuan. Topics such as "Caoxian County sold 300 million horse-faced skirts but still in short supply" became hot searches. On e-commerce platforms, the number of searches for horse-faced skirts has skyrocketed, and horse-faced skirts are also seen at major Spring Festival galas. There are so many styles…

China has a thousand years of civilization, and the Hanfu that has been handed down to this day is not only the costume of the ancients, but also a bright treasure of Chinese culture. In this bustling modern society, when people wear Hanfu and walk in the streets of the city, it always arouses a sense of wonder and attention. The elegant skirt and exquisite embroidery seem to be telling ancient stories, making people instantly travel through time and space and indulge in the ancient and charming culture. The charm of Hanfu: the perfect fusion of classics and modernity Wearing Hanfu, you can feel the elegance and calmness from ancient times. The wide sleeves and long skirt not only show the aesthetic taste of the ancients, but also give off new charm in modern society. The design of Hanfu skillfully combines classical and modern elements, which not only retains the traditional charm, but also meets the aesthetic needs of modern people. Whether you are strolling in the alleys of the ancient city or in a bustling city, Hanfu can become a beautiful scenery and attract people's attention. The Charm of Hanfu: Cultural Connotation and Temperament Hanfu is not only a…