BeijingZhen Wen The scene of recent events held by Melbourne Hanfu Club. Photo provided by the intervieweeWearing elegant Tang skirts, a group of international students who love traditional Chinese culture held a unique spring skirt banquet on the green lawns of Melbourne, Australia. They let overseas friends feel the charm of Chinese Hanfu and brought everyone a unique Chinese cultural experience. There is a Hanfu club in MelbourneOverseas, Hanfu culture is becoming more and more popular. "Melbourne Hanfu Club was previously a student interest club at the University of Melbourne, Australia." Jin Qianying, president of the Hanfu Club and a graduate student in urban planning at the University of Melbourne, said, "As time goes by, more and more students from other schools who are interested in Hanfu also want to Join us. Later, we expanded the Hanfu Club to the whole of Melbourne.”Not long ago, the Hanfu Club held the “Spring Skirt Banquet” Hanfu cultural event locally. Jin Qianying said: “This time we carefully The park was decorated, friends who love Hanfu were invited to take photos and check in, and it also created a social occasion for everyone. On that day, many people said that they not only appreciated…

Yunnan Net News (Reporter Long Yan) Everything in Tengchong, Yunnan Province is flourishing and full of life in April. Amidst the picturesque mountains and rivers, the 2024 Sixth Yunnan Provincial Outdoor Sports Carnival branch event-"The Second West Yunnan Xu Xiake’s Tracking Tour and Hanfu Hiking Activity” has come to an end. On April 27, 309 mountaineering enthusiasts walked in the mountains and forests of Tengchong City, climbing high and looking far along the route Xu Xiake walked, and experiencing "there is a kind of life called Yunnan." At the opening ceremony, qin music lovers dressed in traditional Hanfu performed classic traditional songs with the traditional Chinese musical instrument guzheng; the Tai Chi performers' flowing movements made the audience feel the charm of Tai Chi, a traditional Chinese sport. Off the stage, participants dressed in a variety of Hanfu, fully displaying the diversity of traditional Chinese culture. The activities are divided into Hanfu Hiking Experience Group and Mountaineering Fitness Group to carry out different project experiences. They not only roamed the Dieshui River Falls, but also walked along the fitness trails to get healthy. They also experienced the pot throwing and crossbow shooting projects at Baofeng Temple. The participants received exquisite…

Cover news reporter Luo Tianyi and Xie Rangan’s intern Yang Xinke’s picture is provided by the intervieweeOn the short video platform, “post-00s” Ye Ming has nearly 2 million fans. The work has been played more than 200 million times. But in the Hanfu circle, Ye Ming should be considered a newcomer. He only started to get into contact with Hanfu in January this year. He has participated in two offline events. One was the Splendid China Yuntai Mountain Hanfu Flower Festival held in Jiaozuo, Henan in April, and the other was the "Hanfu Flower Festival" held in Wenshufang, Chengdu last month. Ten Miles of Jincheng - Shu Feng Ji Hanfu Awards". At first, he mainly liked cosplay, cosplaying some game characters, and shooting a lot of transformation videos. Later, when he was working as a model, he wore a headgear for the first time, and then he felt that he could try the Hanfu style. “I actually like traditional culture. I went to a traditional Chinese tea ceremony with my mother. I also want to continue to shoot some Hanfu-related videos and participate in some Hanfu offline activities to let more people know about Hanfu. People like Hanfu," Ye Ming…

Live streaming e-commerce is bringing Caoxian Hanfu to a broader marketMaybe you don’t have a horse-faced skirt in your wardrobe, but you must have heard how popular horse-faced skirts are. Data from the "Douyin E-commerce Women's Consumption Trend Data Report" show that in the past year, the number of orders for horse-faced skirts purchased by female users on Douyin e-commerce increased by 841% year-on-year. Since the beginning of this year, Caoxian County, Shandong Province, a place known as "China's largest Hanfu production base", has sold more than 300 million yuan of New Year's Eve clothing, mainly horse-faced skirts, during the Spring Festival. Online sales of face skirts approach 900 million yuan. "Horse-faced skirts have become a hot-selling New Year's shirt", "Caoxian County has sold 300 million horse-faced skirts and the supply is still in short supply", "400 college students returned to Caoxian County to sell horse-faced skirts" and other hot searches. These are The topic is like a whirlwind, sweeping the entire online world. Under this trend, many people want to go to the scene to find out. Caoxian Railway StationA person who "missed the business opportunity"The first stop to Caoxian is Shandong Jizhi Life Technology Industrial Park. This is…

Editor's note:"Promoting the transformation from Made in China to Created in China, China's speed to China's quality, and China's products to China's brands", May 10, 2014, General Secretary Xi Jinping When inspecting China Railway Engineering Equipment Group Co., Ltd. in Henan, he proposed "three changes." In 2017, the State Council approved the establishment of May 10th as "Chinese Brand Day" every year, giving all walks of life a concrete starting point to promote high-quality development and build a new development pattern. In the past ten years, the camp of well-known brands in Henan has become stronger and stronger. There are national treasures, new tea products, leading wigs, and top-notch ancient cities... In order to vigorously promote Henan's famous brands Independent brands, since April 12, Dahe.com has joined forces with the Henan Provincial Development and Reform Commission to launch a series of reports "Domestic Trendy Brands·Henan Power" to reveal the phenomenon of Henan brands "out of the circle", tell the story of Henan brand development, and explore Henan brand upgrades way. 02:27Dahe Network News The peonies are in bloom, why don’t you come to Luoyang? When a princess falls in love with Hanfu, the traffic password of the ancient city of…

Spring, the most beautiful season of the year, arrives with the blooming of flowers, particularly peaches and apricots, which compete in their vibrant displays. Many places have seized the opportunity to create flower-viewing destinations. Coupled with the surge of "national trend" enthusiasm, visitors, especially young women, adorned in various forms of traditional Chinese clothing such as Hanfu, have become a beautiful sight, igniting the tourism economy of their destinations. How are young people embracing the national trend? What sparks are ignited by the fusion of "national trend + cultural tourism"? Admiring Flowers in Hanfu and Savoring Tea Becomes a Favorite Pastime As temperatures rise across the country, flower viewing has become a must-do activity for many travelers. Take the recent Qingming Festival holiday, for example, where Ctrip data shows a 391% year-on-year increase in ticket orders for flower-viewing attractions. Festivals such as the Luoyang Peony Festival, the Lhasa Peach Blossom Festival, the Tianjin Begonia Festival, the Wuyuan Rapeseed Flower Festival, the Shijiazhuang Pear Blossom Festival, the Nanjing Plum Blossom Festival, the Yancheng Cherry Blossom Festival, and the Yili Apricot Blossom Festival, among others, have significantly boosted the popularity of their respective destinations. The recently opened 41st China Luoyang Peony Culture…

The horse-faced skirt can be called “the first skirt in spring”. Previously, #400 college students returned to Caoxian town to sell horse-faced skirts# became a hot search topic. As one of China's major Hanfu production bases, Cao County in Heze City, Shandong Province, has ushered in a "tremendous wealth" with the popularity of horse-faced skirts this year. According to reports, starting from the year before, as of February this year, the sales of the Year of the Dragon New Year greeting clothes mainly produced in Caoxian County have exceeded 300 million yuan. A Hanfu horse-faced skirt merchant in Cao County said that offline sales increased dozens of times during the Chinese New Year, and a single online live broadcast account could also have an average daily sales of 200,000. After the Spring Festival, the popularity of horse-faced skirts has not diminished, and it has become a fashionable item for many people’s daily shopping and commuting. Picture source: Tu Chong Creative So, how did the horse-face skirt become so popular? Why is the horse-faced skirt “out of the circle” among so many styles of Hanfu? How did Caoxian County catch this "vast wealth"? The particularity of horse-faced skirt First of all,…

In July 2024, the international luxury brand DIOR was accused of plagiarizing the horse-faced skirt, a traditional Chinese dress, which sparked a heated discussion. This unexpected plagiarism scandal has brought the horse-faced skirt, a traditional Hanfu item, back into the public eye and become a fashion item sought after by Hanfu enthusiasts. With the help of many celebrities and bloggers, horse-faced skirts quickly became a "hot item" in the Hanfu industry, with searches increasing 23 times compared to the same period last year. Hanfu culture is reviving and horse-faced skirts are gaining popularity As one of the representatives of traditional Chinese clothing, the horse-faced skirt has appeared as early as the Tang Dynasty. It is named after the saddle-shaped skirt. In recent years, with the rise of national style culture, more and more young people have begun to pay attention to and love Hanfu culture. The incident of DIOR plagiarizing the horse-faced skirt will undoubtedly fuel the revival of Hanfu culture. Many Hanfu enthusiasts have posted beautiful photos of their horse-faced skirts on social platforms to express their love and pride in traditional clothing. At the same time, many celebrities have also appeared in public events wearing horse-faced skirts, adding…

Caoxian horse-faced skirt □ Chutian Metropolis Daily Jimu News reporter Shen Wai Li Ying Photography: Chutian Metropolis Daily Jimu News reporter Li Ying Caoxian has two completely different looks. A look is “engraved” on the Internet. In 2021, this county in southwestern Shandong with a population of 1.75 million became popular because of an Internet celebrity calling Mai. In the carnival-like jokes made by netizens about "Bei, Shanghai, Guangcao", Caoxian is described as a cyber high-tech city with high-rise buildings and spaceships. It is a "universe" where even two apartments in Shanghai cannot be exchanged for "a bed in the outer ring". center". The other is the real Caoxian County. This county, part of Heze City, Shandong Province, is famous for its large population. It only takes half an hour to take the urban rail from Heze City to Caoxian County. Caoxian County has sharp-edged streets and buildings. There are few trees on both sides of the streets. Except for newly developed residential buildings, there are almost no high-rise buildings. Because it is close to Henan Province, Henan braised noodles and other restaurants can be seen everywhere on the streets. The locals' accent is also "Cao Pu" mixed with the…

This year, the manufacturers of horse-faced skirts in Caoxian County, Shandong Province were too busy during the Spring Festival holiday. "Customers called me on New Year's Eve." Meng Xiaoxia, chief designer of Caoxian Chenfei Clothing Co., Ltd., once again felt the "top status" of horse-faced skirts. At the urging of customers, the company's offline Hanfu showroom opened early on the first day of the new year. "On the sixth day of the Lunar New Year, many customers really couldn't wait, so we sent our employees to work early with three times the salary." She said that the entire exhibition hall was full as soon as she got to work, and customers even took away the horse-faced skirts worn by the child models last winter. . Even before the Spring Festival, almost all of the company's products were sold out and there was no overstock. Currently, the factory is working overtime every day to produce. Not only Meng Xiaoxia's company, but the entire Cao County experienced a wave of horse-face skirt craze around the Spring Festival. According to data from the Cao County E-commerce Service Center, so far, sales of Cao County’s Year of the Dragon New Year greeting clothes, mainly…

How various types of clothing lead the trend and become the focus of attention nowadays seems to be in a constant cycle. For example: Horse-faced skirt. Although it first appeared in the Song Dynasty, it became more popular and prosperous during the Ming and Qing Dynasties. After a period of depression, by November last year, horse-faced skirts became popular again. Both men and women are fascinated by horse-faced skirts. When I went to Chengdu and went out for a walk, I realized that there were many horse-faced skirts in the streets and alleys. Its brilliance simply amazed everyone. 1: Wearing a horse-faced skirt, starting from the familiar horse-faced skirtSend 1: VS skirt For Ru skirts, there is a profound aesthetic culture. Its design is the same as the horse skirt, with embroidery and ribbons. However, there are many differences. The horse-faced skirt is shaped like a trumpet and is easier to match than the skirt. For example: match it with a vest or shirt. If you go out on the street every day, the underskirt is not as flexible as the horse skirt, which makes it very tiring and easy to be embarrassing. ▼ 2: VS cheongsam skirt Horse-faced skirts…

In December 2023, the horse-faced skirt, one of the standard features of Hanfu, was rated as one of Taobao's top ten products of the year, and also became a popular "New Year's shirt" during the 2024 Spring Festival. Many consumers' initial recognition of horse-faced skirts may come from the "horse-faced skirt incident" two years ago, from celebrities carrying goods, or from social media promotion, but no matter what, horse-faced skirts are very popular. , and whether the Hanfu represented by this skirt is about to usher in great wealth is worthy of our attention. 01 The Origin of Chinese Clothing: The Horse-faced Skirt Broken by Accident In this Spring Festival of the Year of the Dragon, you must have seen many people wearing a dignified and gorgeous pleated skirt on the streets and tourist attractions. In this year’s three-piece New Year’s suit of “buying new clothes, getting a manicure, and perming your hair”, horse-faced skirts suddenly emerged and became many people’s “New Year’s shirts” and also became the number one item in many people’s wardrobes. A piece of Hanfu. According to Taobao data, during the Double 11 period in 2023 alone, Taobao sold more than 730,000 horse-faced skirts, which could…

Recently, the Fujian Flower Festival was held in Liangcuo, a characteristic historical and cultural district in Cangshan District. Young men and women dressed in Hanfu welcomed the spring with blooming flowers. The reporter learned from an interview on the 27th that with the rise of national trend culture and the active promotion of Hanfu enthusiasts in Fuzhou, Hanfu culture has successfully "broken the circle" in Fuzhou. From an early niche hobby to now it has widely entered the public eye, and more and more people people have found new career opportunities in the Hanfu cultural industry chain. Traditional culture blessing Fuzhou Hanfu becomes more popular In recent years, with the blessing of traditional culture, the popularity of Hanfu in Fuzhou has continued to rise. In historical and cultural districts, parks and green spaces, you can often see young men, women and children wearing Hanfu taking photos and checking in. Along with this, Hanfu experience centers and travel photography studios have also opened one after another, and Hanfu culture has "broken the circle". This makes Zheng Wei, president of the Fujian Provincial Hanfu Culture Promotion Association and Fuzhou Traditional Culture Promotion Association, very pleased. As a native of Fuzhou, Zheng Wei…

The horse-faced skirt can be called “the first skirt in spring”. Previously, #400 college students returned to Caoxian town to sell horse-faced skirts# became a hot search topic. As one of China's major Hanfu production bases, Cao County in Heze City, Shandong Province, has ushered in a "tremendous wealth" with the popularity of horse-faced skirts this year. According to reports, starting from the year before, as of February this year, the sales of the Year of the Dragon New Year greeting clothes mainly produced in Caoxian County have exceeded 300 million yuan. A Hanfu horse-faced skirt merchant in Cao County said that offline sales increased dozens of times during the Chinese New Year, and a single online live broadcast account could also have an average daily sales of 200,000. After the Spring Festival, the popularity of horse-faced skirts has not diminished, and it has become a fashionable item for many people’s daily shopping and commuting. Picture source: Tu Chong Creative So, how did the horse-face skirt become so popular? Why is the horse-faced skirt “out of the circle” among so many styles of Hanfu? How did Caoxian County catch this "vast wealth"? The particularity of horse-faced skirt First of all,…

Hi, everyone, the editor is here to do something again. In the last issue, the editor introduced some styles of Hanfu to you, but how can I explain the culture of Greater China clearly in a few words? The same goes for Hanfu. So, following the introduction of Hanfu styles in the previous issue, here comes again. In the last issue, the editor made the mistake of not being able to tell the difference between mountain shadows. In this issue, the editor corrected the mistake. Thank you everyone for your reminder. ​ ​ 8. Double-breasted waist-length underskirt: The collars of double-breasted skirts are opposite to each other on the chest and do not cross. Wear a tube top or top underneath. Chinese Confucianism emphasizes impartiality and peace. The double-breasted skirt expresses a kind of symmetrical beauty, reflecting the elegance and agility of Chinese women. Suitable for everyday casual wear. 9. Drag: One of the men's clothing in the Ming Dynasty, it was worn daily by emperors, princes and civil and military officials. The shape is cross collar and right lapel. The back is a whole piece, and the front is divided into upper and lower parts. Make horse pleats below…

Recently, Cai Wenjing's latest blockbuster was released. She wore a fresh blue skirt that made her look elegant, dignified and elegant, just like a lady. This unique outfit aroused heated discussions among the media and fans, showing Cai Wenjing's unusual fashion taste. In Cai Wenjing's latest blockbuster, she wears a blue skirt. The overall look is simple but exquisite. The choice of blue not only adds color to her complexion, but also highlights her fresh and refined temperament. The design of the skirt cleverly shows off her figure curves, without being ostentatious and yet still feminine. What's more worth mentioning is that Cai Wenjing's makeup and hairstyle this time are also very appropriate. The elegant makeup and simple hairstyle not only highlight her temperament, but also complement the overall look. The whole outfit makes her look fresh yet dignified, perfectly showing her ladylike side. This outfit not only received unanimous praise from fans, but also sparked heated discussions on social media. Many netizens left messages expressing their love for Cai Wenjing's fashionable style: "Cai Wenjing is so beautiful, this blue skirt is tailor-made for her.", "The fresh atmosphere complements her elegant temperament, it's so cool People are amazing!" and so…

01. The “Hanfu” of the old days is now fresh Recently, Hanfu Chinese style brand "Shisanyu", led by Zhengxingu and Bilibili, with participation from Bubble Mart, completed a Series A financing of over 100 million yuan, bringing Hanfu, a niche track, into the capital market view. Public information shows that Hangzhou Dazai Culture Co., Ltd., to which Shisanyu belongs, was established less than three years ago. Its main products are original Hanfu, national style clothing, etc. "Hanfu" means Han Chinese clothing and is a concept of Chinese dynasty clothing or a general term for ancient Chinese clothing (from Wikipedia). This term can be traced back to the "Book of Han Dynasty" "Several greetings, happy Han clothes system". Academically speaking, there is no precise definition of "Hanfu". Professor Yuan Qi from the Beijing Institute of Fashion Technology pointed out that the concept of Hanfu is not certain and is not a certain form of clothing from a certain dynasty. It is hard to imagine that although our country has a huge Han population, "Hanfu" was still an extremely niche cultural circle more than ten years ago. At that time, a group of Internet users who wanted to "revitalize Chinese culture" gathered…

Chengdu, a group of young people wearing Hanfu poured into the subway from four locations, all destined for Kuanzhai Alley. Lu Xiaowei, who runs a Hanfu shop, led a team of people and set off from Wenshufang. This place, located 3 kilometers northeast of Kuanzhai Alley, is the birthplace of her first physical store. That was 13 years ago. At that time, people came and went in the scenic spot, but no one paid attention to her shop. For this event, there were hundreds of people in each team, and there were so many people who came after hearing about it without registering. The crowd monitoring system in the scenic spot was triggered, and the planned flash mob and group photo were temporarily cancelled. On November 22, 2003, electricity worker Wang Letian, a Hanfu enthusiast, put on Hanfu for the first time and took to the streets of Zhengzhou, attracting the attention of domestic and foreign media. This day was later designated as Hanfu Travel Day by the circle. Various cities will hold relevant activities around this day. Wearing Hanfu to travel is becoming more and more common nowadays. People wearing Hanfu to take photos can be seen everywhere in…

"When will the bright moon come? Ask the blue sky with your wine. I don't know what year it is in the palace in the sky?" The song sounded, and on a red stage in Beijing's Yuetan Park, a girl wearing a Wei-Jin cross-collar skirt danced gracefully. Sleeve movement. This is March 22nd, the Mid-Autumn Festival event of "Hanfu Beijing", which lasts for three days and lasts until March 24th. The dancing girl is named Wang Jiu (pseudonym), a graduate student at Beijing Dance Academy and a Hanfu enthusiast. Hanfu lovers call each other "fellows". This word comes from the famous line in "The Book of Songs: Qin Feng": "How can I say that I have no clothes? I share the same robe with my son." Whenever traditional Chinese festivals come, this group of people with different professions appear on the streets and parks wearing various Hanfus. Some people even wear them for half of the year. "Comrades" have different reasons for being obsessed with Hanfu. Some people simply find it beautiful, some are obsessed with the restoration process of Hanfu, and still others feel that Hanfu is immersed in traditional Chinese culture, and thus become interested in ancient Chinese…

The current trend circle has been "captured" by horse-faced skirts. If the last plagiarism scandal involving big foreign brands was a large-scale outing of horse-faced skirts, then with the recent cultural boom, more and more people are wearing this simple skirt style. The "Speechless Bodhisattva" with both form and spirit, the "awkward but polite smile" on the bronzes of the Shang Dynasty, the "Angry Birds"-like pottery pig in the Sanxingdui Museum... More and more cultural relics are descending to earth, and horse-faced skirts are even more popular. No exception. "You have to wear a horse-faced skirt once to realize how elegant the Chinese style is!" Young people's love for horse-faced skirts comes suddenly and passionately. More and more young people began to wear horse-faced skirts on the streets, only to find that they can be perfectly suitable for a variety of occasions - commuting, traveling, and shopping. Put on a horse-faced skirt and experience it once The feeling of "the ancient moon shines on today's people". The low-key yet gorgeous horse-faced skirt soon swept the fashion industry with an unstoppable trend and became a fashion item sought after by celebrities, fashion bloggers and ordinary people. In 2023, the horse-faced skirt…