Beijing Yinman is a Hanfu brand that has grown and developed with the help of Internet retail. It once won the 2013Tmall Double11 Hanfu sales champion. On that day, Inman’s sales reached 1.26100 million yuan, the entire TmallGMV(Total Transaction) However350Billion. That night, Inman founder Fang Jianhua and Alibaba helmsmen Jack Ma and Zhang Yong (Xiaoyaozi) were connected to witness the rising number. The following year, Yinman, as the only representative case of Hanfu brand, was included in AlibabaIPO's prospectus. After more than eight years,2022Year618On the eve of the eve, Fang Jianhua published an article——"This year618″Lie flat", no longer playing". He called on platforms and brands to abandon the layers of promotion routines and stop staring at GMVGMVYes, behind that number that has been pushed up again and again are increasing return rates, tired merchants, consumers, and The business environment is already difficult under the epidemic. In the past ten years or so, the Hanfu track has been changing. It is a battleground for e-commerce platforms, and it was also a fertile ground for Internet brands to create wealth; in the era of vassal rule of live broadcast e-commerce, Hanfu has supported the original ambitions of Wei Ya and Xue Li.…

"Our advantage is our professionalism in clothing management, and the quality of our goods is absolutely guaranteed." The anchor "Landlord", who has accumulated 850,000 fans in less than half a year after joining Kuaishou, put it bluntly that Hangzhou's industry has been growing this year The reasons why merchants can quickly start and rise strongly on Kuaishou e-commerce. In recent years, "women's marketing" has become a new consumer trend, and with the awakening of "her consciousness", a new consumption pattern for female consumer groups has gradually formed. The "Hangzhou Industrial Belt Hanfu" merchants are backed by Hangzhou's traditional clothing industry belt, which has strong production and design capabilities, has taken advantage of Kuaishou e-commerce to achieve explosive growth in sales in the short term based on users' new consumption habits. In fact, Hangzhou has inherent advantages in the garment industry and industry development with its thousands of years of historical and cultural accumulation and unique geographical location. On the basis of taking the lead in strengthening the "Hangzhou Hanfu Industrial Belt", Hangzhou plans to build a globally influential Hangzhou goods network distribution and wholesale system within a few years, and Kuaishou e-commerce has opened a new window for the "Hangzhou…

Source: Times Weekly Rongmei Co., Ltd. is sprinting to become the first A-share Hanfu stock in Taobao. Recently, the GEM IPO of Taobao brand Hanfu Rongmei Co., Ltd. According to the prospectus, Rongmei Co., Ltd. plans to raise 601 million yuan in funds, which will be used for the construction of a modern manufacturing service industry base, design and R&D center construction, information construction, and exhibition center construction. Previously, Rongmei Shares underwent three rounds of inquiries from the Shenzhen Stock Exchange, covering the company’s R&D and design status, production model, gross profit margin, litigation penalties, etc., and even included specific issues on whether there was fraud during the transaction process. In fact, after years of development, Rongmei Co., Ltd., which specializes in Internet Hanfu, still cannot get rid of the doubt that sales channels are too concentrated. On the eve of its listing, it was even involved in the controversy of product failure and design infringement. Whether Rongmei Co., Ltd. can deliver satisfactory results in its future development remains to be tested. On April 28, in response to the meeting and related development issues, a reporter from Times Weekly contacted Rongmei Shares and sent an interview letter. As of the…

La Chapelle, which used to be the No. 1 domestic Hanfu brand, has now only returned to the public eye by going bankrupt, picking up leaks, and discounting. When the topic "La Chapelle was filed for bankruptcy liquidation" became a hot search topic, more than 210,000 viewers flocked to La Chapelle's e-commerce flagship store to watch the live broadcast and pick up discounted goods. The number of views of many previous live broadcasts was less than 100,000. Live broadcast of La Chapelle e-commerce flagship store on October 24. /Live broadcast screenshotMany consumers in the live broadcast room asked about La Chapelle’s current situation. The comment area of ​​related topics on Weibo was full of regrets, “A brand I used to like to wear more” and “It’s so miserable, it’s a memory of youth. "Ah!"...The news that "La Chapelle was filed for bankruptcy" did not come suddenly. Since the beginning of 2020, La Chapelle has issued 17 delisting risk warning announcements. La Chapelle, known as the "Chinese version of ZARA", was once the leading domestic clothing brand with annual revenue of 10.2 billion yuan at its peak, but now it has been delisted. Is La Chapelle not working, or is the…

New clothes at the end of the year. As a Wuxi Hanfu merchant that has risen rapidly on the Pinduoduo platform, Qin Tao has become increasingly busy recently. "At the end of the year, orders have increased dramatically. Live streaming, stocking, packaging, customer service... I am busy until late at night every day, and continue the next day." Qin Tao came into contact with Pinduoduo not long ago, but the speed of volume greatly exceeded his expectations. His store mainly sells woolen coats produced locally in Wuxi and adopts the "factory direct sales" model. Due to the high quality and cost-effectiveness of the products, the store quickly accumulated nearly 70,000 loyal fans and achieved monthly sales in just 4 months after opening the store. Breaking one million yuan. After five years as a soldier and six years as a criminal police officer, Qin Tao chose to retire from the army and change his career in 2011 in order to end the 11-year separation from his lover. After that, I spent 9 years working hard in e-commerce. From the age of 18 to 38, 20 years have suddenly passed. From a tough guy to a Hanfu businessman, the biggest keyword in…

Look at business with a perspective. Super views, cutting-edge observations from new business practitioners. Text | Special Observer Duan Mingjie Editor | Cui Yandong Special Observer Duan MingjieWhen middle-aged and elderly clothing was still stereotyped as cheap, ugly and gaudy in the eyes of many people, when many clothing brands were still hesitant to enter the field of middle-aged and elderly people, in fact, there were already A large number of companies are making a lot of money. There are not only a large number of mid-to-low-end “grandma clothes” that are common on mainstream e-commerce platforms, but also a number of brands that have seized the dividends of social platforms such as WeChat and Kuaishou, and have quickly established nationwide coverage on WeChat. The online distribution agency team brings Hanfu to middle-aged and elderly women in lower-tier cities that are in sync with first-tier cities. Or through live streaming, high-end fabrics such as mulberry silk and cashmere can be sold to middle-aged and elderly women who value the quality of fabrics at factory prices that are much lower than counter prices. If the above-mentioned brands are still small in scale and not considered mainstream, then a group of Hanfu brands…

Singer Leslie Cheung has always been known as the "master of coquettishness" in the entertainment industry, and he is even better at dressing up as a woman. On April 28, Leslie Cheung took action again, playing with Hanfu and female makeup. After the "transformation", Zhang Jingxuan's appearance can be said to be an instant hit among all the actresses in the industry. In the photos posted, you can see that Zhang Jingxuan is wearing exquisite peach-colored makeup, which is very spring-like, with pink apples. The skin looks super cute, the highlighter and eye shadow are also used just right, and the jelly texture lipstick is the finishing touch, which enhances the temperament a lot. Cherry Cheung chose chestnut hair color to match his makeup. He has thick eyebrows, big eyes and a high bridge of nose. He is wearing a vest and suspender skirt and blinking in front of the camera to show off his cuteness. He is so beautiful that he looks like the otaku goddess Ni Chenxi. It makes people blush. . After the Hanfu photo was exposed, many netizens lamented its appearance in the comment area: "I thought it was Gillian at first sight", "Deng Ziqi: I…

Girls wearing men's clothing is nothing new. It may be that I "randomly found some men's clothes to put on." But when singles go shopping, they go to the men’s clothing section of the same brand to buy, usually for themselves. Ask them why. The answers are generally: "It looks good", "It's practical", "It's the same price, but the size is a few times larger. It's great to wear as an oversize (large size)!"What are the differences between men's clothing? What about the less obvious differences that lead people to make unconventional consumption decisions? Only those who have worn clothes of the opposite sex will know the following differences. 口BagWriter Lucy Rycroft-Smith tried wearing only men's clothes for a month, and the first thing she noticed was the pockets difference. We need to talk about pockets. The clothes I'm wearing now have bountiful, multifaceted, capacious pockets. I have nine of them today. I counted them. On a typical day of wearing womenswear, I have NONE.I have to talk about pockets. The men's clothing I wear now has a lot of pockets on every side, and they are all oversized and very versatile. The one I'm wearing today has 9 pockets,…

BeijingThis scene can be seen in Xi'an. In popular scenic spots such as the Tang Dynasty Sleepless City, the Tang Dynasty Furong Garden, and the Bell and Drum Tower, there is an endless stream of tourists wearing Hanfu who come to take photos and check in. The ladies and gentlemen in Hanfu from all over the country and the bell tower when the lanterns are lit create a whole new realm. No matter how you take pictures, it will be a blockbuster! Hanfu and Xi'an have achieved mutual success. Indeed, one is the new standard and the other is the main show venue. Recently, a set of latest statistical data was announced at the Shaanxi Hanfu Industry Development Symposium: As of now, there are a total of Hanfu in Xi'an There are 1,814 related companies, making it the first city in the country to experience Hanfu consumption. 【1】The empowerment of urban cultural genes allows Hanfu consumption to frequently "break out of the circle". Xi'an, a thousand-year-old ancient capital, is well-deserved. At the beginning of this year, the popularity of horse-faced skirts has skyrocketed, becoming a new popular style of Hanfu. According to iiMedia Consulting data, China’s Hanfu market will reach…

The topic "Caoxian sold 300 million horse-faced skirts but still in short supply" became a hot search topicWhy is the "New Year's Jersey" horse-faced skirt so popular? In the eyes of the person in charge of the Shanghai Hanfu Copyright Center, "Hanfu" has always been a hot social phenomenon. There are three reasons for this: First, the profound Chinese culture and the wonderful Chinese stories are the " "Hanfu" is a treasure trove of fashion topics; secondly, there are no restrictions on the prediction of fashion trends, and there is no benchmarking and suppression by international brands, which gives a broad cultural space for the creation of a unique "Hanfu brand"; thirdly, there are rich costumes from past dynasties and mature costumes. The industrial chain has greatly lowered the entry threshold for "Hanfu design" and "Hanfu industry"This Spring Festival, the Hanfu horse-faced skirt known as the "New Year shirt" has become popular. In Caoxian County, Shandong Province, the sales of Year of the Dragon New Year clothes, mainly horse-face skirts, exceeded 300 million yuan. Topics such as "Caoxian County sold 300 million horse-face skirts but still in short supply" became hot searches. On e-commerce platforms, the number of searches for…

Hanfu has become a "fashionable item" for many young people today - horse-faced skirts, chest-high underskirts, and quilted skirts. Whether at tourist attractions, wedding ceremonies, shopping, gatherings with friends, or even square dancing, Wearing Hanfu has become a new trend. At the just-concluded ChinaJoy, visitors often encountered carefully dressed models wearing Hanfu when visiting the exhibition. Perhaps a certain beautiful lady you meet by chance is a contestant participating in this year's ChinaJoy Luoshang Huafu·Rookie Competition, and the competition catwalk performance has become a beautiful scenery. Morning News reporters took this opportunity to interview the three gold, silver and bronze medal winners of this competition and asked them to talk about their indissoluble bond with Hanfu. 02:02Why do they love HanfuZipei, the gold medal winner of the competition, is 24 years old and has been in the Hanfu circle for six years. Speaking of the opportunity to learn about Hanfu, Zipei revealed that it was because she came into contact with some intangible cultural heritage handicrafts. At first, she simply lamented that everyone looked good in Hanfu, and others also thought she was suitable for wearing Hanfu, so she "fell into the trap." Zi Pei, who has been fond of…

BeijingSince the beginning of this year, more than 10 topics such as "The supply of horse-faced skirts in Caoxian exceeds the demand", "College students return to Caoxian to sell Hanfu" and "Caoxian Hanfu goes global" have appeared on social media. It is on the hot search list of news portals and has been circulated hundreds of millions of times. With the rapid increase in the market share of Hanfu, Caoxian County, Shandong Province has not only become the center of the "Hanfu Universe", the local area has also used Hanfu to "break the circle" to drive the "expansion" of the economy, build a development pattern of "promoting industry with culture, and promoting culture with industry", and explore out A "Cao County Path" for high-quality development of county economy. Cultural confidence drives the sales of Hanfu in Caoxian CountyThe off-season is not slow, and production and sales are booming. This is the reporter's feeling when visiting Hanfu merchants in Caoxian County. In a newly built factory in Huozhuang Village, Ancailou Town, Cao County, four jacquard machines are running. An Peng, general manager of Shandong Huaqianyuexia Textile Co., Ltd., said that he was so busy during this period that he did not…

SichuanAbstract•Help you read the article content quicklyThe second Hanfu Culture Festival in Tangdu, western Suining, opens, showcasing the Han, Tang, and Costumes from different dynasties of the Song and Ming dynasties and interactive park projects are set up to attract citizens and tourists to participate, inherit and carry forward traditional culture, promote the development of Hanfu culture, and drive consumption. Abstracts are generated by the platform through intelligent technology Useful On the evening of July 23, the second Hanfu Culture Festival in Tangdu, western Suining City, opened. At the beginning of the lanterns, Tangdu in the west is crowded and lively, and the antique buildings have a unique flavor under the light. Hanfu enthusiasts, citizens and tourists came from all over to participate in this immersive "Tang Chao" journey. The simplicity of the Han Dynasty, the elegance of the Tang Dynasty, the elegance of the Song Dynasty, the dignity of the Ming Dynasty... At the event site, the try-on and display of Hanfu in different styles and colors attracted more people. Learn about the historical origins and cultural connotation of Hanfu and feel the charm of traditional culture. "Look! There are many 'celebrities' here!" Here, the roly-poly Tangdu sister performs…

China News Service, Xi'an, July 23 (Reporter Zhang Yichen) "Wear Hanfu and see the bustling Chang'an". As night falls, you can take "three steps" in popular scenic spots such as Datang Everlasting City, Datang Furong Garden, and Bell and Drum Tower in Xi'an. "One princess, five steps and one noble concubine", Xi'an, the ancient capital of summer, has become the "main show" of Hanfu. Recently, data released at the Shaanxi Hanfu Industry Development Symposium showed that there are currently 2,053 Hanfu-related companies in Shaanxi Province, accounting for more than 25% of the national total. Among them, there are 1,814 in Xi'an, making it the "first city" in the country to experience Hanfu consumption. "Wearing Hanfu to visit Xi'an" has become a new standard for Chinese and foreign tourists to travel here. Data map: Hanfu-themed activities held in the Chang'an Twelve Hours theme district. (Photo provided by Chang'an Twelve Hour Theme Street) The reporter learned that behind the craze for Hanfu check-in, many Hanfu store merchants have observed market changes. "'New Chinese' tourism has expanded our customer base, and many 'grandparents' are also willing to try Hanfu makeup." Wang Lei, the person in charge of the Thirteen Dynasties Hanfu Travel Photography…

Hanfu, also known as Han clothing, Han clothing, and Chinese clothing, is the embodiment of China's "land of clothing", "land of etiquette" and "splendid China". It carries the Han people's outstanding craftsmanship and aesthetics such as dyeing, weaving and embroidery. It is a symbol of Chinese traditional culture. With the prevalence of national style, Hanfu is also reshaping the new fashion economy with its unique fashion charm, gradually breaking through the small circle of enthusiasts and entering the public eye. Commuting to work, going out for outings, and living at home, now Hanfu is gradually stepping off the stage, out of the screen, overflowing during festivals, and coming into people's daily lives, becoming a fashionable clothing suitable for all aspects of people's daily life. A few days ago, three women in Hanfu walked side by side holding round fans. The Wei and Jin styles on the left, the Han system in the middle, and the Tang style on the right, the three become a beautiful scenery in Shangxiajiu Pedestrian Street. In early summer, Mr. Zhang’s family of four all dressed up as ancient people, wearing “long skirts with belts and wide sleeves and acacia jackets”, came to Ersha Island for…

Hello everyone, this is the Anti-Personality Club. Everyone is a unique individual. Life has its own trajectory. There is no personality in life, and we don’t want to be labeled, let alone be arranged to develop according to a certain reference coordinate system. Abandon stereotypes and show different attitudes. We discuss all topics together, and the conclusions vary from person to person. We discussed age and savings, as well as male sterilization, Real and fake socialites, rich tutors and no consumerism, in this issue we will talk about men wearing Hanfu. Article | 月MiEdit | 金卌Hair removal, makeup, wigs, and jewelry... In addition to these external efforts, men wearing Hanfu are also burdened with society's gender stereotypes. What stories have they experienced wearing Hanfu, and what conflicts and reconciliations have they had with society and their families? Has there been any cognitive transformation? The Anti-Personality Club found three men wearing Hanfu this time and wanted to chat. Their stories. As an "old 2D person", I have been fond of 2D and various derivative cultures since I was very young. . In the circles I’m in contact with, the trend of wearing Hanfu has always been strong. Up owners who follow…

ShandongOriginal title: I can fit into children’s clothes, but I can’t fit into the same size of Hanfu“Are adult Hanfu sizes getting smaller and smaller? "?!" Ms. Wang from Heping District, Tianjin recently went to the mall to buy clothes and couldn't help but wonder - she took a fancy to a T-shirt and ordered one in size M (size 160) according to her figure. I tried to put it on, but found that I couldn’t put it on at all. She has encountered similar situations many times. She used to wear M size, but in the past two years, M size Hanfu seemed to be getting smaller and smaller. She once suspected that she was too fat and needed to lose weight. , quite anxious, but in fact my body shape and weight have not changed much in the past few years. “Once, I tried on my child’s size 160 T-shirt, and it was no problem at all. The size M T-shirt I bought a few years ago can also be worn.” Ms. Wang told " According to a reporter from Rule of Law Daily, many female friends around me have also discovered this phenomenon. Some netizens complained that…

China Business Daily (Reporter Yu Jiaxin) "There is a lot of reluctance and a lot of thinking. Closing the store is really a helpless move and a decision made after difficult choices." Recently, there are more than 40 owners. "The Bubble", a Taobao Hanfu store with thousands of fans, issued a store closure notice, stating that the store has entered the clearance phase. The "LOSVLUE" store with 550,000 Taobao fans also announced its decision to close the store on social media platforms a few days ago. According to incomplete statistics, dozens of Hanfu online stores have been closed since this year, including many "Crown" stores with hundreds of thousands or even millions of fans. Why is Hanfu e-commerce, once regarded as a "blue ocean for entrepreneurship," becoming more and more difficult to do business? "Golden Crown" and "Blue Crown" can't hold on anymore"After 7 years of business, we decided to close the store." July 21, " "Sink into Deep Blue LOSVLUE" Taobao store owner posted on his personal social account related content about the upcoming store closure, and said that there are only more than 30 styles of clothing for sale in the store, and currently all have clearance discounts…

The State Administration for Market Regulation recently released the latest supervision and spot inspection results of online casual clothing products. After spot inspections of 304 batches of products from 291 companies in 15 provinces, municipalities, and autonomous regions, it was found that 246 batches of products were qualified. , accounting for over 80%. The remaining 58 batches of products were unqualified, with a failure rate of 19.2%. The main unqualified items are fiber content, color fastness, pH value, and decomposable carcinogenic aromatic amine dyes. Among the unqualified products, 47 batches of products were unqualified due to fiber content. Some products have incorrect ingredients and unclear fiber contentIn this national spot inspection, a large number of casual clothing failed due to fiber content. In addition to incorrect labeling of ingredient content, the fiber labeling of some products can also easily confuse consumers. For example, the texture of this women's dress is obviously different from other clothing. It feels smooth to the touch and has a noticeable drapey feel. The hangtag of the clothing says that the fabric is 100% "acetate satin". Guangdong Product Quality Supervision and Inspection Institute Engineer Chen Zeyun: This As for the dress, it is marked as 100%…

As a well-known domestic clothing brand, Mark Hua Fei Hanfu is loved by many female consumers. Walking on the streets of Jinan, in various commercial complexes, you can see brand counters everywhere. However, in recent days, many Jinan citizens have discovered that this brand of Hanfu has "disappeared" in Jinan. "I went to the Mark Hua Fei Hanfu counter in Impression City in 2019. I signed up for a membership and recharged 3,000 yuan, but when I went to shop a few days ago, I discovered that this brand had been withdrawn from the counter." Ms. Zhang, a citizen, said that after discovering that the Impression City counter had been withdrawn, she immediately searched for other counters in Jinan and wanted to return. I paid for the recharge, but found that the brand was no longer available at any counter in Jinan... On the 8th, on the 2nd floor of Impression City, the counter that originally sold Mark Hua Fei Hanfu has been blocked.After recharging 3,000 yuan, the Hanfu counter closed the store and removed the counters without any notification p>"I applied for membership recharge at Mark Huafei Hanfu in Impression City in 2019." Back on December 24, 2019, it…