Article | Hedgehog CommuneA few days ago, a piece of news about returns once again appeared on Weibo's hot search - 400 dresses were returned collectively, and the store lost 8,000 yuan. Since this year, customer-merchant disputes caused by returns have occurred frequently, and a raging wave of Hanfu e-commerce store closures will be set off in 2024. Whether it is a Douyin Hanfu anchor giant with a single sales of over 100 million and 5 million fans, a Taobao Hardware Crown Internet celebrity store for many years, or a new e-commerce newcomer who has just entered the game this year, there is no escape scene. Not here. It is not only merchants who have difficulty, but also many users told Hedgehog Commune that 2024 will be the year with the most returns and the worst online shopping experience. Ruilin, an online shopper for 15 years, has always adhered to the principle of never returning items as long as they can wear them. This year, he also launched the "return, return, and return model." She said frankly: "The long pre-sale cycle, serious goods mismatch, obvious signs of being worn and washed after arrival...who can resist returning it?"Just now, Ruilin sent…

Source: Ran CiyuanAuthor: Feng Xiaoting When Taobao was first launched, someone jokingly said, "Jack Ma can achieve what he does today because there is a woman behind the successful man. Behind Jack Ma are a group of women.” Interestingly, when Jack Ma attended the Clinton Global Initiative Conference in 2014, he affirmed the importance of women to Alibaba, “I want to tell you today about Alibaba. Trade secrets, 70% of Alibaba’s buyers are women, and 55% of its sellers are women. This is our main resource. So, I want to thank women. Without you, Alibaba would not be listed in New York.” Indeed, a group of women made Jack Ma and Alibaba successful. Female consumers are a consumer group with great potential. There is even an old saying in the industry, "Seize women and you seize the market." Accenture data in 2019 shows that China has nearly 400 million female consumers aged 20-60, who control up to 10 trillion yuan in consumer spending every year. The strong purchasing power of female consumers is particularly evident in the field of clothing retail. According to data from the Qianzhan Industry Research Institute, the size of the Hanfu market exceeds that of men’s…

Text | AI Finance and Economics Society Zhao YiranEditor | MingxuanThis article was originally produced by AI Finance and Economics. Please do not reprint it on any channel or platform without permission. Violators will be prosecuted. After nine years of establishment, it was not until it was "sold off" that many people discovered that there were still Hanfu in "men's wardrobes". On September 16, Heilan House, which is positioned as a popular menswear brand, announced that it planned to transfer 100% of its equity in the Hanfu brand Aijutu, with a total target equity transfer price of 382 million yuan. Heilan Home attributed the motivation for the sale to operating performance not meeting expectations. According to past data, from 2015 to 2018, the number of Aijutu stores quadrupled, with 975 new stores. Operating income also increased from 305 million yuan to 1.698 billion yuan, exceeding 1.5 billion yuan. Although the progress is amazingly fast, Aijutu’s single-store revenue has been declining year by year, and its gross profit margin is only half of that of Heilan Home. After entering 2019, in just 8 months, Aijutu went from a profit of approximately 327 million yuan in 2018 to a loss of 25.3638…

At the end of June, Lu Xiangnan, a Hanfu brand with 7 million fans online, held a tasting event at Jingling Group. With its rich products that meet the diverse needs of contemporary women and its unique, literary and romantic design style, it has been adopted by many The group leaders planted grass one after another. On July 1, Lu Xiangnan was launched online for the first time on Jingling Group, triggering a boom in private sector purchases. It achieved great results with sales exceeding 3 million yuan on the first day, marking its successful layout in the private sector market. . This achievement not only demonstrates the brand strength of Lu Xiangnan, but also reflects the profound influence of Jingling Group in the field of private e-commerce. Lu Xiangnan was founded in 2016. It is a new concept design brand originating from Guangzhou, with annual sales of 800 million, ranking first among French retro Hanfu stores. The brand is led by the founder Lu Lu. With the design concept of combining literary retro and French lady, it provides modern women with elegant and charming clothing choices, and is deeply loved by women who pursue personalized and high-quality life. This…

Nishimachi Hanfu brand breaks through market difficulties and achieves brand iteration through in-depth supply chain cooperation, rapid iteration, online and offline integration and headquarters support. It adheres to long-termism and good intentions, uses online traffic to empower the offline economy, and blazes a unique development path. The abstract is generated by the author through intelligent technology Useful Source: Zhejiang’s look is popularIn the vast ocean of the Hanfu market, the waves are rough, and challenges and opportunities coexist. Product homogeneity is like a fog, supply chain response lag is like a reef, and online and offline integration problems are like a storm, leaving many brands lost in this sea. It is precisely in this market environment where tragedy is everywhere, there are still brands that can quickly adjust their direction, subvert the traditional model, complete industry iterations, and stand out in the complex picture where consumer psychology and market trends are intertwined. Nishimachili wins business with pallets and trafficThe founder of Nishimachili has been deeply involved in the Hanfu industry for nearly two decades and has a deep understanding that in the red ocean of the Hanfu market, the only way is continuous innovation and optimization. Only the supply chain…

Source: E-commerce OnlineIn the county, a young man who started from scratch can become a multi-millionaire if he does not rely on strong network resources or deceit, but only relies on honest and responsible management. The path for a rich man is very limited, but Qin Shuo did it. In the past five years, Hanfu-related companies have sprung up in Caoxian County. Those who used to work in the construction industry switched to selling horse-faced skirts; young people who went out to work wanted to go home and open Hanfu shops. Hanfu has become the "code to get rich" in Caoxian County. 26-year-old Qin Shuo has also seized on this trend. In 2023, his Hanfu store sales will be close to 20 million yuan. In 2016, 18-year-old Qin Shuo gave up his studies and became a Beidiao. He worked as an assembly line worker in a carton factory, specializing in pressing out various paper shells with molds. Shape, "The days are repeated day by day, boring and boring." Half a year later, he left the factory and went to a car 4S store to become a salesman, selling Chery, Honda, and Audi. But he admits that he is not a…

China Business News (reporter Tu Hanwen/pictures) The ancient capital Luoyang has become the capital of Hanfu. The streets and alleys are full of "Wealthy Flowers of the Tang Dynasty", which complement the city's peonies; in Kaifeng's Qingming Riverside Garden Here, tourists dress up as ladies of the Northern Song Dynasty and experience the dream of Tokyo immersively; for example, in the Suzhou gardens in the middle of the painting, there are more "people in the painting", and the paintings of gods are restored among the pavilions and pavilions, reliving the romantic fantasies of the ancients; the art of Dunhuang Grottoes is also It has become "alive". From flying performers to donors, the figures in the murals have "appeared" across thousands of years... Under the rising "national craze", Hanfu culture has entered the public eye from the niche circle, and Hanfu travel photography has followed The rise of tourism has set off a new trend of cultural tourism across the country. Hanfu travel photography has become a popular travel experience. Hanfu travel photography is popular all over the world“This summer I experienced Hanfu travel photography for the first time at Suzhou Net Master Garden. For me, This is a unique souvenir…

Xiang RongEvery college graduation season, various creative graduation photos will be circulated on social media and become hotly discussed. This year, Hanfu elements have almost become the "standard" in graduation photos - putting a Hanfu "cloud shoulder" on top of the bachelor's uniform, decorating the bachelor's cap with hairpins, a unique finishing touch, adding a "Chinese" touch to the graduation season. "Wind" ritual sense. The "national style" has also spread overseas. Some Chinese international students wore cloud shoulders to attend graduation ceremonies, and the "Chinese style" attracted waves of envy in the auditoriums of world-famous universities. Overseas students studying in China are also impressed by the charm of Hanfu. They wear cloud shoulders and hairpin hats to bring their study trip in China to a unique oriental beauty. The platform data intuitively reflects the enthusiasm of "national style" in the graduation season. Chinese clothing and accessories such as cloud shoulders, eight-piece skirts, and hairpin hats are hot items in this year's graduation season. Taobao Hot Search took advantage of the situation and set up a "Chinese Princess Graduation" venue to provide graduates with matching suggestions; Taobao also launched a "Most American Style College" selection event, attracting the participation of college…

China News Service, Shanghai, April 11 (Yang Haiyan) In 2024, "New Chinese style" can be said to be "leading the way" and become popular in the industry. New Chinese style outfits, Song brocade jackets, horse-faced skirts, etc. frequently become hot topics on various social platforms. Search, "new Chinese style" has become a traffic password. Unlike other short-lived fashion styles, this "national trend" does not seem to fade away with time, but instead attracts more and more attention. However, as the trend of "New Chinese Style" becomes more and more intense, it seems that "everything can be New Chinese Style", and problems such as errors in form and the proliferation of imitations and fakes have become increasingly prominent. Amidst the upsurge of national sentiments and traditional culture, how can Hanfu and "New Chinese Style" develop in tandem? The reporter learned during a recent visit that "new Chinese-style" clothing continues to be popular and is a popular code for dressing. Hanfu, as an important carrier of traditional Chinese culture, is not only a traditional clothing, but also a cultural symbol. It is increasingly recognized and recognized by the public. accept. On the 2024 CCTV Spring Festival Gala stage, the traditional Chinese pattern…

Cover news reporter Xie Ranan and Qiu JingjingGong Han said with a smile that he is a "experienced person" in the Hanfu modeling industry. He said that he was unexpectedly called the "Hanfu male god", perhaps because of his shyness and sorry. This year is his sixth year as a Hanfu model, and his second year since he quit his job to become a full-time model. At the end of 2015, he became the first Hanfu model to return to the Han and Tang Dynasties in the country's physical Hanfu store. At that time, he graduated from Chengdu College of the University of Electronic Science and Technology of China and was still a 3D game animator. Being a Hanfu model was just a part-time job. He has a Chinese character face that conforms to traditional aesthetics, a slender and tall figure, and wears metal-framed glasses. From certain angles, he looks like Shen Wei in "The Soul". Mixed in a group of good-looking Hanfu models, you will easily notice him. Now, on social platforms, his total number of fans has reached nearly one million. If the word "Internet celebrity" itself means difference and distance from ordinary people, Gong Han is trying…

Recently, actor Huang Rihua’s daughter Huang Zhiqing uploaded photos on social platforms to share the good news that she and her father received the handmade scented candle instructor certificate. Huang Zhiqing holds the certificate in a dignified and elegant manner, and her outfit is quite artistic. Compared with his daughter's atmospheric photos of her certificate, her father Huang Rihua's photo pose was much more down-to-earth. He held the certificate in front of his chest and made scissor hands, smiling broadly and showing his big white teeth. Huang Rihua, who is 60 years old this year, can hardly hide the traces of time on his face. The thick bags under his eyes and the wrinkles at the corners of his eyes show his age. However, his complexion is rosy and plump, and he is still full of energy. Previously, Huang Zhiqing had repeatedly shared photos of her father and daughter taking classes together on social platforms. In the photos, Huang Rihua was dressed simply in an apron and focused on making scented candles. From the first time Huang Zhiqing shared her class experience to the time she obtained the certificate, it only took 5 months to achieve success, which shows that…

Image source: Visual China“Sickness comes like a mountain.” *ST Rasha (603157, SH, hereinafter referred to as La Chapelle) said this in the 2021 annual report Describe the upcoming A-share delisting. This former "King of Hanfu" had to say goodbye to A-shares after falling into a quagmire of losses for four consecutive years and having negative net assets at the end of two consecutive years. *ST Rasha will be in 4 On March 22, it entered a 15-trading-day delisting period. “The failure to make correct judgments on the external industry environment, as well as improper internal strategies, excessive expansion, and imbalanced cost structures, combined with the impact of the 2020 COVID-19 epidemic...” is what LaChapelle said in Its 2021 annual report reflects on the company's current predicament. Zhu Fengwei, secretary of the Board of Directors of La Chapelle, said in an interview with a reporter from the "Daily Economic News" that the company's reflection on the problems that arise is a dynamic process. Problems are constantly discovered in the operation process, and then Go adjust. He said that in the future, the company's core goal is to achieve profitability. The "King of Hanfu" is about to bid farewell to the A-share…

Qianjiang Evening News·Hourly News reporter Lu Jiawen/PhotographedThere are many bottles and jars in front of the cosmetics counter, and the shopping guide is looking at the mobile phone under the fill light to inform fans They introduce the products in their hands... You will definitely see this scene when you go to Intime Department Store. Live streaming of shopping guides is one of the new retail methods that Intime Department Store uses to quickly resume work and production during the epidemic. As stores resume operations, the live broadcast scene has changed from at home to in front of the mall counter, and the live broadcast has also extended from cosmetics to clothing and other counters. The reporter learned that the Pit Hanfu brand of Intime Department Store has bucked the trend and increased its sales by more than 30% through new retail methods such as live shopping guides and community operations. More than 700 pieces were sold at a single Intime counter in five days, creating a New sales record. Originally, the proportion of online sales was less than 2%The epidemic has allowed brands to accelerate the pace of new retailThe brand Pit It was born in 2006 and started…

Reciting "The Thousand-Character Classic", reading the "Three-Character Classic" together, correcting clothes and hats, beating drums to clarify aspirations... On June 25, Yunfeng Central Kindergarten in Kaizhou District held a ceremony with the theme of "Inheritance and Traveling to the Far, Pursuing Dreams to the Future" The graduation ceremony of the class of 2024. This graduation ceremony is not only a beautiful review of the kindergarten life of the "Yun Youwa", but also the inheritance and promotion of China's excellent traditional culture. "Yunfeng Central Kindergarten always adheres to the kindergarten philosophy of 'nurturing love with love, behaving with kindness', respects the laws of children's development, pays attention to children's individual differences, and promotes children's all-round development." At the graduation ceremony, Kaizhou Tang Min, Party Branch Secretary and Director of District Yunfeng Central Kindergarten, sent a message to all the kindergarten children to inherit and carry forward the excellent traditional Chinese culture of diligent study and practice, respect for teachers and filial piety, respect for morality and determination, and benevolence in life. She hopes that every "Yun Youwa" can confidently enter elementary school with the skills and good habits they learned in kindergarten, and continue to grow into builders and successors of…

Two girls wearing Hanfu admire their own film in the ancient city of Luoyi, Luoyang City, Henan Province. Published by Xinhua News Agency [The viewer has a heart] The rise of Hanfu craze in society not only shows that people like the beautiful style of Hanfu, but also represents that people Recognition of the traditional culture carried by Hanfu. When some non-standard or even historical Hanfu become popular in real life, people also regard it as a window to understand traditional culture, and they are likely to have misunderstandings of traditional culture. Elegant and delicate skirts, elegant feather coats, paper-thin blouses... Nowadays, whether in the streets or in parks and shopping malls, young people wearing Hanfu can often be seen traveling. people. In many photography, photo and film creation activities, Hanfu is a must-have costume. Hanfu in a broad sense is a general term for the traditional costumes of the Han nation. It generally refers to the Chinese costume system that is gradually formed with the traditional costumes of the Han nation as the main body and constantly absorbing the characteristics of other ethnic costumes in the course of social evolution. Hanfu in the narrow sense is a historical concept,…

"Source of this article: Pocket Spring City"Pocket Spring City News Hanfu has been popular for nearly 20 years. While gaining a large number of fans, the market has also spawned a number of Hanfu stylist. What skills does a Hanfu stylist need to have? What are the requirements for practitioners? What are the prospects for this industry? With these questions in mind, the reporter interviewed nine Hanfu stylists in Kunming. The market is booming"Hanfu craze"Having given birth to a vigorous Hanfu style DemandHanfu not only refers to the costumes of the Han Dynasty, but also the traditional costumes of the entire Han nation that have been passed down and evolved over thousands of years. Changes in clothing are often the "forerunner" of cultural changes. From a certain perspective, the Hanfu of different dynasties is the epitome of that period of history, and Hanfu carries the profound heritage of Chinese culture. On November 22, 2003, an electric power worker named Wang Letian walked on the streets of Zhengzhou wearing Hanfu. Compared with the gorgeous and diverse Hanfu now, the Hanfu Wang Letian wore at that time was very "rudimentary" , doesn’t even fit. At that time, some news media reported that…

Cover News Reporter Yang FanRecently, the Prosperous China - "Chi Shang Jin" Cup Chinese Hanfu Design Competition came to an end. At the starry sky show at Chengdu Hehuachi International Fashion and Clothing Center, the finals and award ceremony were starry. Yiyi. 25 shortlisted contestants competed for the honor with 100 sets of cutting-edge works, creating a night of national style and neon clothes with long meaning. This competition is guided by the China Textile and Apparel Industry Federation, China Textile Industry Enterprise Management Association, China Textile and Apparel Industry Federation Circulation Branch, China Fashion Designers Association, China Textile and Apparel Education Society, Chengdu Jinniu District People's Government, Chengdu Jiayuan Sponsored by Run Real Estate Group, organized by "Textile and Apparel Weekly" magazine, Chengdu Dacheng Market Management Co., Ltd., Chengdu Chishangjin Commercial Management Co., Ltd., Chengdu Chishangjin Hanfu Industry Development Co., Ltd., China Textile Photography Association, Sichuan Provincial Clothing (Apparel ) industry association support. Only national costumes can travel through thousands of years and maintain their classic charm. On the night of the finals, 100 sets of Han cultural costumes were gorgeously presented. The beauty of the flowing artistic conception brought a picturesque feast of Chinese style to the audience,…

This article is reproduced from [OnlyLady Women’s Journal]; Every time G-Dragon appears in front of the public eye, whether he is photographed daily or at work, it will inevitably trigger a heated discussion. No, a set of fashion videos have just been released. They wear Hanfu, wear pearls, and paint their nails, but they are still full of hormones. Fans are exclaiming: I can do it! Words such as lace and pearl are relatively feminine words in modern times. If they appear on a boy, they may cause controversy. This is why the word "mother" comes from. But recently, more and more men are wearing Hanfu. The most representative one in China is Wang Yibo. Various Chanel Hanfu upper body, soft and wild. Your noble son Jing Boran is also wearing Hanfu in different ways. Women are more daring to show off the non-weak part of their character, and are wearing simple, clean, and oversized clothes. You can tell by looking at Zhou Yutong's outfit. Such genderless dressing is becoming more and more common. The era of dressing well, being comfortable, and pleasing yourself is quietly coming. So what exactly is genderless fashion? When did it start? It probably dates…

Beijing Lola Password, the leading brand of Douyin Hanfu, has been closed down and has continued to suffer losses for more than a year due to increased costs and intensified market competition. The founder said that it would be difficult to cover costs without raising prices, and low-priced plagiarized products would impact the market. The brand was once brilliant, but challenges such as return rates and rising traffic costs have led to difficulties. The founders plan for transformation, emphasizing the importance of innovation and adapting to market changes. The abstract is generated by the author through intelligent technology Useful Produced by "Eye of the Storm" ifeng.comAuthor丨Li GuangkunEmail for breaking the news and complaints: all_cj@ifeng.com A Douyin-leading Hanfu brand with an annual turnover of several billion has been closed. It has an outstanding record. It was once the No. 1 Douyin clothing anchor list, Douyin Double 11 overall list, the Peak overall list, and the 618 clothing sales total list. It also took 11 hours to sell a total of 140 million yuan in live broadcast sales. However, the past achievements have not changed the fate of Rolla Code being suddenly closed. What happened behind the sudden turn of fate? Laola…

BeijingPuning, Jieyang, Guangdong, is a city filled with a strong e-commerce atmosphere. In Puning International E-commerce Mall, the anchors faced the camera and enthusiastically promoted their own products. In the Shangliao E-commerce Park, express delivery is sent to all parts of the country with logistics vehicles,With the implementation of the "E-commerce Strengthening the City" project in Puning City, a complete upstream and downstream e-commerce industry chain dominated by Hanfu has gradually formed. The ever-changing business opportunities. Introduced by the relevant person in charge of Kuaishou, In 2024, Kuaishou Magnetic Engine Merchant Business Center With Magnet School, we regard the in-depth empowerment of industries as the key direction of merchant business. Through practical business policies and in-depth empowerment training, we help core industries bring new merchants to develop upward, achieve rapid breakthroughs from 0 to 1 in Kuaishou, and help High-quality merchants continue to improve their operating capabilities and gain greater development opportunities. Recently, Kuaishou Magnetic Engine Merchant Business Center and Magnetism Hall have linked Kuaishou Flash The Hanfu Merchant Empowerment Conference, co-organized by business partners, has landed in Puning. Puning E-Commerce Industry Association, Kuaishou Official TeamRepresentativesgathered together with hundreds of Puning local merchants, enterprises and partners to jointly explore new…