In recent years, more and more young people are wearing Hanfu, walking gracefully and confidently among high-rise buildings and green mountains and rivers. Every traditional holiday, various Hanfu cultural activities enrich the cultural connotation of traditional festivals in the form of festive folk customs, artistic performances, street flash mobs, etc. As an important carrier of China's excellent traditional culture, modern Hanfu has become one of the most distinctive ways for contemporary youth to express their cultural confidence through the creative transformation and innovative development of craftsmen. It has also become an important symbol to convey China's excellent traditional culture to the world. Modern Hanfu: a clothing system embodying ancient civilizationThe full name of Hanfu is the traditional clothing system of the Han nation. Modern Hanfu is a traditional national clothing system constructed by modern people inheriting the basic characteristics of ancient Hanfu. The mainstream typical characteristics can be summarized as "flat center and right hand, wide bed and tassel". It is not only a description of the appearance, but also contains The connotation closely related to Chinese culture fully embodies the temperament and beauty of Chinese clothing that advocates restraint, dignity and stability. The first word "flat" means that Hanfu…

Recently, the "National Reading Conference·2023 Chinese Good Books" ceremony was broadcast on CCTV. "The History of Minimalist Chinese Clothing" edited and published by People's Fine Arts Publishing House won the 2023 Chinese Good Book. "2023 Chinese Good Books" trophy and booksOn this occasion, People's Fine Arts Publishing House held "A glance at a thousand years - discovering the beauty of Chinese culture from 'Hanfu'" in the Tianjin Publishing House. And the '2023 Chinese Good Book' "Minimalist Chinese Clothing History" book sharing meeting. The event invited Hua Mei, professor of clothing history and author of "Minimalist History of Chinese Clothing", Qi Dejin, professor of clothing design at the School of Art, Tianjin University of Science and Technology, and Li Ling, associate professor of clothing at the School of Fashion and Art, Tianjin University of Technology, to talk and share. Three guests and two publishing house representatives discussed the main characteristics and historical evolution of "Hanfu", the application of traditional Hanfu styles and elements in modern clothing design, and the meaning of "Hanfu poetry" Contents such as expression and how Hanfu can better build cultural confidence were discussed. The event also showcased the People's Fine Arts Publishing House's publishing achievements in in-depth…

Picture ① At the "Experience China - Entering the Dubai Expo" event, actors performing Hanfu performances took a group photo outside the China Pavilion at the Dubai Expo in the United Arab Emirates. (Xinhua News Agency)Picture ② Young people dressed in Hanfu walk across the river trestle, preparing to go boating to enjoy the lotus. Photographed by Jiang Yi (China Economic Vision)After years of development, Hanfu is moving from a niche circle to the mass market, becoming an important part of the national trend culture and national style economy, not only providing tourism, photography and other industries With new marketing ideas, immersive consumption featuring Hanfu elements such as ancient style script killing and ancient costume banquets are in the ascendant. This year’s May Day holiday, the immersive Tang-style street life district “Chang’an Twelve Hours” opened in Xi’an. Many tourists specially put on Tang-made Hanfu and came to watch Tang arts and listen to Tang arts. Have fun and taste Tang food. Among the scattered ancient-style buildings, with fluttering clothes and flying skirts, the beauty of Hanfu is eye-catching. After years of development, Hanfu is moving from a niche circle to the mass market and has become an important part of…

ZhejiangEditor's note: On this May 1st International Labor Day, we focus on a group of "new workers" - Hanfu designers, AI trainers, Home chefs, accompanying doctors, carbon emission managers... These new occupations that have emerged with new demands and trends are witnessing changes in the industry, improving our lives, and revealing the direction and vitality of economic and social development. From now on, Chao News plans to report on "New Career Apprenticeships". The reporter takes everyone closer to these new careers in the form of personal experience, showing that new workers are taking advantage of the new careers to realize the value of life. Stillness and movement shuttle through Chen Jianmin’s daily work. On one side, there is a quiet office. Chen Jianmin enlarges the canvas in the computer software, his left hand flies on the keyboard, and his right hand moves the mouse flexibly to draw lines, outlining the traditional decorative line drawing on the horse-faced skirt; the other On one side, there is a roaring production workshop, with a three- to four-meter-high rapier jacquard loom running 24 hours a day. With the continuous "intimate contact" between the rapier and the filament, the drawing of the horse-faced skirt he…

The "trend" of HanfuUnstoppableSporty teenagers blasting the streets on skateboards But she is wearing a Hanfu robeThe skirt is flying in the wind On the bus, subway or airportYou can also encounter classical girls in gauze dresses More and more fashionable men and women are falling in love with HanfuAnd wearing distinctive traditional costumesWalking on the streets openly At the opening show of Wuhan Fashion Week 2021, the elements of "Hanfu" are eye-catching, the national trend is becoming more and more powerful, and the design of traditional Chinese clothing elementsPopular among young people. When young people’s fashion personalities collide with traditional cultural symbols, walking through the streets in Hanfu is no longer a “spectacle”. On the contrary, these young people dressed in Chinese costumes have constructed another scene of the "Han tide" in modern Wuhan. Focus on national style show - inherit classics, pioneer and innovateThe 2021 Fashion Week takes "Han·Tide" as the theme to discuss the inheritance of traditional culture in the context of fashion and innovation. Well-known designer Lawrence Xu, ambassador of Chinese fashion culture and double "Golden Summit Award" designer Zhang Zhaoda brought a wonderful Hanfu show. These costumes carry the excellent traditional Chinese craftsmanship and aesthetics,…

Why are "new Chinese clothing" represented by horse-faced skirts so popular? China's clothing industry is ushering in good development opportunities by leveraging the spread of traditional cultureCulture is the background of the craze for "new Chinese clothing"Traditional fragrance The color of cloud yarn is relatively monotonous, while the intricate embroidery craftsmanship is emphasized. The improved new Chinese-style Xiangyun gauze jacket uses the penetration of technological fabrics to increase the color of Xiangyun gauze while retaining its lightness and breathability, making it easier to wear in the Lingnan climate. Horse-faced skirts are traditionally made of Yun brocade and Song brocade fabrics. They are famous for their elegance, are complicated to craft and expensive. The fabrics of new Chinese-style horse skirts are mostly made of chiffon and chemical fiber. The embroidery is changed to printed jacquard, and the price is more affordable. The cheongsam has changed from a traditional curve to a large silhouette. The new Chinese style elements have been improved to eliminate complexity and simplify it. It is embellished with simple large silhouette and buckle details. In addition to being worn alone, it can also be worn with Pants and skirts are layered. The Chinese-style men’s shirt is inspired by…

The dazzling clothing culture reflects the development trajectory of ancient material and spiritual civilization, and outlines the continuous life picture of the Chinese nationThe fusion of classical elements and modern creativity has brought people A more diversified and novel aesthetic experience also helps the ancient costumes to "rejuvenate youth"Wearing a hairpin on the head, holding a fan in hand, and fluttering clothes... Walking on the streets of Suzhou, Jiangsu Province in a warm spring day In the alleys, tourists wearing traditional costumes frequently come into view. They visited gardens and water towns to feel the ancient charm and modern style of Jiangnan. They also "entered the scenery" with their own bodies, giving people a sense of traveling through history. In recent years, as traditional culture continues to heat up, many people, especially young people, have begun to admire the beauty of neon clothes. Traditional clothing has become a choice for many people to shape their personal image and life rituals. China is known as a "land of etiquette" and a "land of dress". Various traditional costumes are not only beautiful, but also carry rich historical information and cultural connotations, reflecting the overall customs, thoughts, technologies and cultural characteristics of society.…

Hanfu, the traditional attire of the Han Chinese, also known as "Yiguan," "Yishang," or "Hanzhuang," embodies the essence of China as a "country of rites and etiquette" and "a land of splendid culture." It carries the remarkable craftsmanship and aesthetics of Chinese dyeing, weaving, and embroidery, inheriting over 30 items of intangible cultural heritage and protected Chinese arts and crafts. Hanfu "began with the Yellow Emperor and reached its peak with Yao and Shun," originating from the coronation attire of the Yellow Emperor. Later, during the Zhou Dynasty and the reign of Emperor Ming of the Eastern Han Dynasty, it underwent modifications and became standardized, eventually establishing a complete system. Subsequently, each successive dynasty in the Huaxia region followed the Zhou and Han traditions in inheriting Han attire as a national matter, leading to the inclusion of a section on chariots and attire in the Twenty-Four Histories. "The Yellow Emperor, Yao, and Shun wore garments to govern the world, enhancing their authority derived from the heavens," indicating that the form of the upper garment and lower attire was determined by divine will and thus held sacred. Similar to the term "Hanren" (Han people), the meaning of the character "Han" in…

On January 11, Alimama teamed up with Taobao to release women's spring and summer product trends in Guangzhou. Trends such as exquisite retro, new Chinese style, and millennium style have attracted attention. "Generation Z people have a large volume of transactions in women's clothing and are one of the main contributors to the growth of the industry." Taobao women's clothing style operation manager Erhan said that Taobao women's clothing has always paid attention to the style trend needs of young fashionable people and established this year. The overall operational link from discovering trends to incubating the consumer market. According to reports, niche cultures such as Hanfu, JK clothing, and Lolita will emerge from the industry in 2021, and related clothing consumption has supported a tens of billions of yuan market. It is expected that more clothing from niche circles will be discovered in 2022. According to the "2022 Spring and Summer Women's Clothing Industry Trends" shared by Alimama and Taobao, taking into account changes in attention inside and outside Taobao, changes in merchant supply, and user consumption demand trends, among the trends in women's clothing this spring and summer, Millennial cool girl style, outdoor holidays Eight major trends, including style,…

On April 22, Xinjiang La Chapelle Clothing Co., Ltd. (hereinafter referred to as "La Chapelle") officially entered the delisting period. From revenue exceeding 10 billion to A-share delisting, La Chapelle only experienced three years. The former women's clothing giant is no longer in glory, and its tens of billions of net worth has turned into nothing. Prior to this, on March 30, La Chapelle, which was double hit by the negative assets and debt crisis, received a notice of planned termination of listing from the Shanghai Stock Exchange. The subsequently disclosed 2021 financial report once again confirmed the company’s precarious status quo - 2021 full year Annual revenue dropped sharply by 76.36% year-on-year to less than 500 million yuan, with losses exceeding 800 million yuan. Total assets were 2.4 billion yuan, a decrease of 30.95% from 2020, or even less than one-third of 2019, and liabilities were as high as 4 billion yuan. La Chapelle stated in the performance report that even if the A-shares are delisted, it will not affect the company's normal operations. The company will still move forward, expand its business, and strive to achieve quantitative and qualitative transformation. However, in the extremely competitive women's fashion market,…

Do you know what a "horse face skirt" is? The horse-faced skirt is a half-length skirt that was popular in the Ming and Qing Dynasties. It is made of several pieces of fabric and needs to be worn around the waist. It has two flat skirts at the front and back, and pleated trains on both sides. The glossy skirt door that looks like a trapezoid from the front is called a "horse face". This year, the horse-faced skirt has become the “standard New Year’s greeting attire” and “the most popular among the people.” Mainstream media such as "Sanlian Life Weekly", "Daily People", and "China Business News" have reported that the epidemic of horse-faced skirts has strengthened the popularity of Caoxian County in Shandong Province. The central position of Hanfu production has even revitalized many fabric and tie factories in Zhejiang. The first time the horse-faced skirt entered mainstream public opinion was in 2022. In July of that year, Dior released a mid-length skirt priced at 29,000 yuan. The front and back pieces of the skirt were overlapping. The introduction line "adopting the iconic Dior silhouette" angered Hanfu enthusiasts because they found this The design of the skirt is almost…

New Chinese style horse skirt suit The early morning sunlight shines into the room through the window and shines on a new Chinese horse-faced skirt suit on the table. This suit incorporates Xia Guofeng elements and adopts a super fairy design, showing the charm of ancient costumes. The streamlined design of the skirt makes the wearer more elegant and attractive. The design of wide sleeves reminds people of the image of ancient fairies. This new Chinese-style horse-faced skirt suit is an improved version of traditional Hanfu, which is more in line with the aesthetics of modern women. Wearing it, it feels like traveling through time and space and returning to the ancient fairyland. This is a kind of beauty, an otherworldly beauty. It is more than just a set of clothes, it is a spiritual pursuit. It allows people to re-understand the charm of traditional Chinese culture, and also makes people cherish their own identity and culture more. This new Chinese-style horse-faced skirt suit is a kind of cultural inheritance and innovation, as well as a kind of enjoyment and pursuit of beauty. Summer dress with national style elements This summer, I put on a new Chinese-style horse-faced skirt suit…