BeijingPuning, Jieyang, Guangdong, is a city filled with a strong e-commerce atmosphere. In Puning International E-commerce Mall, the anchors faced the camera and enthusiastically promoted their own products. In the Shangliao E-commerce Park, express delivery is sent to all parts of the country with logistics vehicles,With the implementation of the "E-commerce Strengthening the City" project in Puning City, a complete upstream and downstream e-commerce industry chain dominated by Hanfu has gradually formed. The ever-changing business opportunities. Introduced by the relevant person in charge of Kuaishou, In 2024, Kuaishou Magnetic Engine Merchant Business Center With Magnet School, we regard the in-depth empowerment of industries as the key direction of merchant business. Through practical business policies and in-depth empowerment training, we help core industries bring new merchants to develop upward, achieve rapid breakthroughs from 0 to 1 in Kuaishou, and help High-quality merchants continue to improve their operating capabilities and gain greater development opportunities. Recently, Kuaishou Magnetic Engine Merchant Business Center and Magnetism Hall have linked Kuaishou Flash The Hanfu Merchant Empowerment Conference, co-organized by business partners, has landed in Puning. Puning E-Commerce Industry Association, Kuaishou Official TeamRepresentativesgathered together with hundreds of Puning local merchants, enterprises and partners to jointly explore new…

Jimu News reporter Di XinCorrespondent Xixi Zhang JunIntern Xiong LiyuanOn the morning of June 1, Wuhan Children’s Hospital’s Sunshine Music On the stage, there are constant exciting programs and the atmosphere of Children's Day is full. The most special program of the day was undoubtedly the Hanfu show performed by sick children and university student volunteers. Accompanied by melodious ancient music, 20 university students and 20 children appeared in exquisite Hanfu and danced gracefully. , or walking in style, the Hanfu is elegant, as if traveling through time and space. The Hanfu show lights up the confidence of childrenThe 20 children participating in the Hanfu show are all children who have entered the recovery period in the hematology and oncology departments of Wuhan Children's Hospital in the past three years. The college students performing on the same stage are members of the "Life Ark" caring team from Yangtze Vocational College. Under the guidance and leadership of "Jingchu Good Teacher" Han Shuping, the team carries out ward activities every week in the activity room of the inpatient department of the Children's Hospital. Support education, through art therapy, accompanies sick children through the long treatment stage, and they have already established trust…

Wearing a wide-sleeved long skirt to visit popular attractions, you can go shopping, go to work, or go to school... The antique Hanfu has become the new favorite of Chinese people in recent years. Traditional clothing embodies the public’s recognition of traditional Chinese culture and aesthetics. The scene of Chinese people wearing Hanfu has gradually changed from traditional travel photos and specific dates to daily shopping and commuting. The popularity of Hanfu continues to rise and industry standards are gradually taking shapeIn recent years, with the increase in the influence of Chinese traditional culture and cultural festivals such as China’s Chinese Costume Day , cultural tourism activities are becoming more and more popular, and the popularity of Hanfu continues to rise. In particular, the incident involving an international brand allegedly plagiarizing horse-faced skirts further promoted the popularity and recognition of Hanfu culture. The "2024 Hanfu Trend White Paper" released by JD Apparel shows that the Hanfu market size will reach 13.7 billion yuan in 2023 and is expected to grow to 33.4 billion yuan by 2028. The current consumer market size of the Hanfu industry is rapidly increasing, and the supply of brands and products is rapidly replenished and enriched.…

Wearing a wide-sleeved long skirt to visit popular attractions, you can go shopping, go to work, or go to school... The antique Hanfu has become the new favorite of Chinese people in recent years. Traditional clothing embodies the public’s recognition of traditional Chinese culture and aesthetics. The scene of Chinese people wearing Hanfu has gradually changed from traditional travel photos and specific dates to daily shopping and commuting. The popularity of Hanfu continues to rise and industry standards are gradually taking shapeIn recent years, with the increasing influence of Chinese traditional culture and the increasing popularity of cultural festivals and cultural tourism activities such as China’s Chinese Costume Day , the popularity of Hanfu continues to rise. In particular, the incident involving an international brand allegedly plagiarizing horse-faced skirts further promoted the popularity and recognition of Hanfu culture. The "2024 Hanfu Trend White Paper" released by JD Apparel shows that the Hanfu market size will reach 13.7 billion yuan in 2023 and is expected to grow to 33.4 billion yuan by 2028. The current consumer market size of the Hanfu industry is rapidly increasing, and the supply of brands and products is rapidly replenished and enriched. Among them, the Ming…

Chao News Client Reporters Xiao Congwen Xu Tiancheng Jin Chen Shen Yeting In the live broadcast room of Jiaxing Caiyue Zhixue Clothing Co., Ltd. located in Xucun, Haining, the anchor is live broadcasting horse-faced skirts. Photographed by reporter Wang ZhijieA brocade vest is layered with a hoodie, an embroidered jacket is paired with jeans, and a cool horse skirt is worn under a white T-shirt... In this spring and summer, whether traveling, shopping or even going to work, you can often see people wearing discreet clothes. Young people wear clothes with Chinese elements such as buttons, slant lapels, and stand-up collars. New Chinese style has become a popular code for the new generation of clothing. The so-called new Chinese style has no clear definition at present. It can be understood as "clothing that combines traditional Chinese elements with current aesthetic trends". It focuses on being elegant but not heavy, unique but not exaggerated. Standing at the forefront of this wave of national trends, some traditional clothing industry towns in Zhejiang are frequently out of the industry: Xucun, Haining, which started out as curtain fabrics and wall coverings, produces about 30% of the country’s new Chinese-style fabrics; One-third of the new…

BeijingThe next "horse-faced skirt"? Ban Yue Tan reporter Zheng XuejingWhen you think of cheongsam, you may think of the graceful or bright beauties in movies and TV dramas, the brides toasting at weddings, or the lines of encouragement before the college entrance examination. Mothers whose candidates "succeeded". Dignity, grandness, refinement and curves seem to have become synonymous with cheongsam, as if it can only be worn on formal occasions. In fact, under the new Chinese spring breeze, the fashion trend of cheongsam and horse skirt is the same, becoming more and more daily, casual and comfortable. The new Chinese style is very popularDifferent from the past precious fabrics such as silk, today’s cheongsam is more wear-resistant in response to the needs of young people, and is mostly made of Cotton, linen, chiffon, acetate are the main ones, and even strong fabrics such as denim are used. "Fabrics have become affordable and diversified. You can buy one for about 100 yuan. Wearing a cheongsam is no longer a luxury." Chao Yu, a cheongsam enthusiast, said, "It's not that I don't want to use the popular Xiangyun yarn or silk, but I can't. The price is too high, and students pay more…

Clothes such as Tang Dynasty skirts and Ming Dynasty horse-faced skirts that incorporate fashion elements have become popular outside the circle, forming a new national trend among young people. What many people don't know is that the quiet revival of Hanfu's colorful clothes, this contemporary legend of "clouds think of clothes and flowers think of appearance", is connected with Cao County, Heze City, Shandong Province, the largest Hanfu production base in the country. The rise of e-commerce "Twin Stars" Regarding Caoxian Hanfu, a set of latest data is quite eye-catching: Caoxian Hanfu from January to September this year Sales reached 5.531 billion yuan, a year-on-year increase of 45.22%, a record high. The Hanfu produced in Caoxian County accounts for 40% of the national Hanfu market. The Hanfu Industry Center of Cao County is located in Daji Town and Ancailou Town, which are more than 20 kilometers away from the county seat. People call these two towns the "Twin Stars" of the Hanfu industry. At the Aiyuncang Hanfu Base in Ancailou Town, Cao County, female anchors walked the show wearing Hanfu. Photo by Xinhua News Agency reporter Guo Xulei"Cao County has a permanent population of more than 1.3 million and is…

Text/Du Yilan"What is it like to wear Hanfu to travel?" "On May Day, wearing Hanfu out for the first time" "Being Hanfu has become a 'national trend'" , on platforms such as Bilibili and Xiaohongshu, more and more users are beginning to share their experiences wearing Hanfu. During the May Day period, elegantly dressed Hanfu enthusiasts can be seen everywhere in the Forbidden City, Phoenix Ancient City, West Lake and other places, and "Hanfu + scenic spots" has become a new way of playing for young people. Wearing Hanfu out in the street is very popular among young people. According to a report by iiMedia Research, the number and market size of Chinese Hanfu fans are growing rapidly. It is predicted that the number of Hanfu fans in 2021 is expected to reach 6.894 million, and the market sales will reach 10.16 billion yuan. On the official website of a certain Hanfu brand, a set of Hanfu sells for tens of thousands of yuan, and the construction period of the clothing is scheduled until March next year. The Hanfu market has huge potential, and capital is rushing to enter the market. In April this year, well-known institutions such as Tencent,…

ShaanxiXi'anis a city that can realize the freedom of HanfuIn recent years The traditional clothing culture represented by Hanfuis increasingly favored by consumersRecentlyShaanxi Hanfu Trading Center was established in Xi'anThis is not only a place for tourists to purchase and experience offlineit also provides a new purchasing channel for more than 20,000 Hanfu museums in Xi'anThis issue’s Xi’an Press HallEnter the Shaanxi Hanfu Trading Center with Xiaobu——02:41Enter the Shaanxi Hanfu Trading Center At the exhibition and sales center of East China Wanyue City on Changle West Road, Xincheng District, many citizens and tourists are shopping for Hanfu. Xiaobu learned that all the Hanfu here are independently developed and designed by Hanfu designers, and are produced and processed locally in Shaanxi. Currently, there are 10 Hanfu production lines, with a daily output of 20,000 Hanfu pieces. “The Hanfu in the exhibition and sales service center all come from our own R&D and production base.” Kou Zengwen, director of the Shaanxi Provincial Hanfu Trading Center, said, “Currently we have There are more than 40 Hanfu designers from universities, enterprises, scientific research institutions, etc., who are mainly responsible for the research and development of Hanfu styles, fabrics, and technology.” Kou Zengwen introduced that…

AI trainers, drone pilots, cross-border e-commerce anchors... With the continuous emergence of new economies, new business formats, and new models, a large number of new professions with novel models have been spawned. In these new careers, many job seekers have seized the opportunity to create a wonderful life of their own. Cross-border e-commerce anchors connect with hundreds of overseas consumers a dayWalking into a shop in Yiwu Trade City, in a space of more than ten square meters There are four cross-border e-commerce anchors who speak fluent English and are showing the products in their hands to overseas consumers in the live broadcast room through their mobile phones. The proprietress sitting aside seems to be particularly calm about such a crowded scene. Lv Shuxi shows samples of the live broadcast roomIn the live broadcast room of Lv Shuxi, a student from Yiwu Vocational College of Foreign Languages ​​and Foreign Trade, most overseas consumers are from the United States, and a small number are from the United Kingdom, Malaysia and Singapore. At first, all categories of products were displayed in the live broadcast room, but as they analyzed the needs of consumers in the live broadcast room in-depth, Lu Shuxi and…

Article｜Flux BusinessMore than a month after retaking the CEO position, Under Armor founder Kevin Plank announced In the reorganization plan, he rejected many attempts by previous managers and wanted to "restart" the brand in all aspects. Last week (May 16), Under Armor announced poor fiscal year 2024 results, with revenue falling 3% to US$5.7 billion and net profit falling 38% to US$232 million. Among them, profit in the fourth fiscal quarter fell by more than 96% year-on-year, directly from US$170.6 million in the same period last year to US$6.57 million. Under Armor has been standing still for a long time. In fiscal year 2018, the company’s revenue was close to US$5.2 billion. Six years later, it is still trapped under US$6 billion and is still retreating (fiscal year 2023: 59 One hundred million U.S. dollars). During this period, the company experienced Plank and two other CEOs, but neither of them completely improved and lagged behind its peers. After the above-mentioned results were announced, the company announced that it had approved a restructuring plan, which is expected to cost US$70-90 million, including US$7-15 million in severance pay reserved for laid-off employees, but it is unclear what the plan will be. How…

AI trainers, drone pilots, cross-border e-commerce anchors... With the continuous emergence of new economies, new business formats, and new models, a large number of new professions with novel models have been spawned. In these new careers, many job seekers have seized the opportunity to create a wonderful life of their own. Cross-border e-commerce anchors connect with hundreds of overseas consumers a dayWalking into a shop in Yiwu Trade City, in a space of more than ten square meters There are four cross-border e-commerce anchors who speak fluent English and are showing their products to overseas consumers in the live broadcast room through their mobile phones. The proprietress sitting aside seems particularly calm about such a crowded scene. Lv Shuxi shows samples of the live broadcast roomIn the live broadcast room of Lv Shuxi, a student from Yiwu Vocational College of Foreign Languages ​​and Foreign Trade, most overseas consumers are from the United States, and a small number are from the United Kingdom, Malaysia and Singapore. At first, all categories of products were displayed in the live broadcast room, but as they analyzed the needs of consumers in the live broadcast room in-depth, Lu Shuxi and her team gradually made beaded…

The song "Promise" made Guo Youcai, a young man from Heze, Shandong Province, popular. He led a city on fire by himself. Also becoming popular is Heze South Railway Station, which many locals have never heard of, which has also made more people aware of Heze, the "Peony Capital of China". A reporter from Upstream News (email baoliaosy@163.com) noticed that starting from April, to this year’s May Day holiday, and now to Guo Youcai, Heze has seized the opportunity many times, peony hairpins, Caoxian Hanfu... let the Internet Traffic has become the “retention” of Heze Cultural Tourism. Heze South Railway StationIn fact, it has never been abandonedOn May 20, Heze citizen Ni The lady told the upstream news reporter that she was Guo Youcai’s first fan at Heze South Station. When Guo Youcai was not popular yet, she used to dance behind Guo Youcai to his songs. Guo Youcai broadcast live at Heze South Station. According to Heze Newspaper All Media"Meeting Guo Youcai was also by chance. I have watched his 'Heze Step' before. I saw it live at the South Railway Station on April 18. Because it is close to home, I watch it every day. I went to…

As the cultural experience scenes of Hanfu become more and more diverse, people’s demand for Hanfu makeup is increasing day by day. “With three steps, a princess is born, and with five steps, a noble concubine is born.” Tourists wearing Hanfu can be seen everywhere in the streets and alleys, which is very exciting. There is a feeling of "traveling through in one second". The "breaking the circle" and "expanding the circle" of Hanfu has made the originally unpopular Hanfu makeup artist completely popular! Hanfu "expands the circle"Makeup artists: too busy during holidaysMore and more people I started to be willing to "pay" to experience Hanfu. During the holidays, "wearing Hanfu and visiting the ancient city" has become a fashion. At the same time, various cultural and artistic performances have increased day by day, which has caused the market demand for makeup artists to increase rapidly, and there has even been a situation where supply exceeds demand. According to platform data, in the three days before this year’s May Day holiday, the search popularity for “Hanfu makeup” increased by more than 150% year-on-year. On the first day of the May Day holiday, the makeup store near the Bell Tower in…

BeijingXinhua News Agency, Beijing, May 14thTitle: "New Chinese-style" clothing is so popular that it "goes out of the circle", how does the "national trend" become a craze ? Xinhua News Agency reporter Zhang XinxinSong brocade vest paired with jeans, shirt paired with horse skirt, stand-up collar, cloud shoulders and other elements "introduced" into daily wear... This spring In summer, "new Chinese-style" clothing continues to be popular and becomes a new phenomenon in the domestic consumer market. What creates the “traffic password” of national style clothing? How did the “national trend” become a craze? The reporter went into the first-line market and interviewed all parties in the industry. The clothing market has become popular, and the "national trend" has "swept" in the clothing marketHandmade buttoned cardigans, Xiangyun gauze dresses... "post-90s" white-collar workers Ms. Wang added a lot of "new Chinese-style" clothing to her Taobao shopping cart. She said that since last year, she has become obsessed with Chinese-style clothing and has collected almost every type of popular trendy product. “When shopping and traveling, I always choose ‘new Chinese style’ to match, which is both fashionable and interesting.” On April 18, tourists wearing Hanfu took photos by the West Lake in Hangzhou.…

Jimu News reporter Shen Wai Tang JiayanRecently, many suppliers at the Shahe Clothing Wholesale Market in Guangzhou reported that the Internet celebrity Hanfu store "Girl Kayla" with more than 5 million fans suddenly disappeared and the owner lost his job. The joint warehouses were emptied, the stores were displayed as non-existent, and tens of millions of dollars in payment for goods were suspected to have been taken away. On the 17th, Jimu News reporters learned that the case has been filed. A shareholder of Girl Kayla responded to reporters saying that they are not running away and are actively solving the problem. Behind the sudden disappearance of the popular online Hanfu store is a "whirlpool" formed by low-price competition: higher return rates, more inventory backlogs and tighter cash flow, while suppliers are Those who supplied goods to these stores on credit were also forced to get involved in this "whirlpool" and were owed huge amounts of money after the store collapsed. Internet celebrity Hanfu store suddenly "disappeared"On the evening of May 12, disturbing news suddenly came from the busy Shahe Clothing Wholesale Market in Guangzhou. Supplier Yang Ping (pseudonym) found that she could not contact the boss of "Girl Kayla".…

Strive for a hundred years and set sail on a new journey! In the strong atmosphere of the whole country marching forward to the "14th Five-Year Plan", passionately striving for a new journey, and grandly celebrating the 100th anniversary of the founding of the Communist Party of China, Jiaozuo Daily organized a campaign of "struggle for a hundred years, set sail on a new journey, pursue the original intention" , Jiaozuo Imprint" themed interview activity. Following the melody of spring, our newspaper's theme interview team will stand firm on the people's side, carry forward the "Three Bulls" spirit, focus on the whole process, holographic information, all employees, and all effects, enhance foot power, eyesight, brain power, and writing power, and select the highlights of work in various places. Use small incisions to reflect big themes, use small stories to reflect big times, and focus on showing the great achievements made by the whole city since the 18th National Congress of the Communist Party of China in various undertakings such as resolutely winning the battle against poverty and building a moderately prosperous society in an all-round way. Looking forward to the new journey, we will give a generous gift to the…

As the cultural experience scenes of Hanfu become more and more diverse, people’s demand for Hanfu makeup is increasing day by day. “With three steps, a princess is born, and with five steps, a noble concubine is born.” Tourists wearing Hanfu can be seen everywhere in the streets and alleys. There is a feeling of "traveling through in one second". The "breaking the circle" and "expanding the circle" of Hanfu has made the originally unpopular Hanfu makeup artist completely popular! Hanfu "expands the circle"Makeup artists: too busy during holidaysMore and more people are willing to "pay" to experience Hanfu. During the holidays, "wearing Hanfu and visiting the ancient city" has become a fashion. At the same time, various cultural and artistic performances have increased day by day, which has caused the market demand for makeup artists to increase rapidly, and there has even been a situation where supply exceeds demand. According to platform data, in the three days before this year’s May Day holiday, the search popularity for “Hanfu makeup” increased by more than 150% year-on-year. On the first day of the May Day holiday, the makeup store near the Bell Tower in Xi'an was full of customers. A merchant…

With the emergence of Heze Guo Youcai, Heze Hanfu has once again attracted people's attention. In recent years, Hanfu and new Chinese-style outfits have continued to break out of the circle, Chinese aesthetics have returned to life, and the clothing system of the Hanfu market has gradually improved. So, how is the development of Hanfu-related enterprises in my country? Qichacha data shows that there are 6,610 Hanfu-related companies in my country. Its registration volume has shown an overall growth trend in the past ten years. Last year, the Chinese aesthetics sparked a surge of popularity at home and abroad, and the number of Hanfu-related company registrations soared 350% to 2,691. The popularity of Hanfu this year remains high. So far, 1,215 stores have been registered in 2024, including 1,143 registered in the first four months, a year-on-year increase of 72.92%. From a regional perspective, Shaanxi Province has over a thousand stores, leading other provinces with 1,682, ranking first in the country. There are 700 existing ones in Shandong, ranking second in the country. In terms of city distribution, Xi'an City ranks first and Heze City ranks second. Rural e-commerce in Heze City is booming. The number of Taobao villages and…

As the cultural experience scenes of Hanfu become more and more diverse, people’s demand for Hanfu makeup is increasing day by day. “With three steps, a princess is born, and with five steps, a noble concubine is born.” Tourists wearing Hanfu can be seen everywhere in the streets and alleys. There is a feeling of "traveling through in one second". The "breaking the circle" and "expanding the circle" of Hanfu has made the originally unpopular Hanfu makeup artist completely popular! Hanfu "expands the circle"Makeup artists: too busy during holidaysMore and more people are willing to "pay" to experience Hanfu. During the holidays, "wearing Hanfu and visiting the ancient city" has become a fashion. At the same time, various cultural and artistic performances have increased day by day, which has caused the market demand for makeup artists to increase rapidly, and there has even been a situation where supply exceeds demand. According to platform data, in the three days before this year’s May Day holiday, the search popularity for “Hanfu makeup” increased by more than 150% year-on-year. On the first day of the May Day holiday, the makeup store near the Bell Tower in Xi'an was full of customers. A merchant…