BeijingPuning, Jieyang, Guangdong, is a city filled with a strong e-commerce atmosphere. In Puning International E-commerce Mall, the anchors faced the camera and enthusiastically promoted their own products. In the Shangliao E-commerce Park, express delivery is sent to all parts of the country with logistics vehicles,With the implementation of the "E-commerce Strengthening the City" project in Puning City, a complete upstream and downstream e-commerce industry chain dominated by Hanfu has gradually formed. The ever-changing business opportunities. Introduced by the relevant person in charge of Kuaishou, In 2024, Kuaishou Magnetic Engine Merchant Business Center With Magnet School, we regard the in-depth empowerment of industries as the key direction of merchant business. Through practical business policies and in-depth empowerment training, we help core industries bring new merchants to develop upward, achieve rapid breakthroughs from 0 to 1 in Kuaishou, and help High-quality merchants continue to improve their operating capabilities and gain greater development opportunities. Recently, Kuaishou Magnetic Engine Merchant Business Center and Magnetism Hall have linked Kuaishou Flash The Hanfu Merchant Empowerment Conference, co-organized by business partners, has landed in Puning. Puning E-Commerce Industry Association, Kuaishou Official TeamRepresentativesgathered together with hundreds of Puning local merchants, enterprises and partners to jointly explore new…

Source｜i Internet celebrity headlinesText｜Zhou XinjingEditor｜Chen ChenThe driving force of content-oriented consumer behavior is increasing day by day. Different from the common Hanfu anchors, the Douyin anchor "Little Bear Haunts" (hereinafter referred to as "Little Bear") takes the route of a designer style buyer, specializing in live broadcasts of niche designer brands, and selling Hanfu emphasizes design concepts. With the gradual development of personalization in public aesthetics, the advantages of various niche designer brands have become more and more obvious, and Xiaoxiong has exerted its own taste and used the talent effect to link niche designers. On the brand and consumer side, on the one hand, it helps niche designer brands broaden the boundaries of brand quality and efficiency; on the other hand, it also meets consumers' fashion consumption needs. Driven by fashion design concepts, the niche Hanfu live broadcast room has achieved impressive sales results that can rival or even surpass popular brand Hanfu. Focus on personalized fashion With the rapid development of social economy and culture, personalized consumption has entered a new era. The appeal of traditional clothing brands, fast fashion brands and other clothing brands to the younger generation who pursue personalized consumption is gradually weakening, which gives…

Yang Di, born on April 26, 1986 in Wenchuan County, Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province, is an actor and host in Mainland China. He graduated from the Film and Television School of Sichuan Normal University. When it comes to Yang Di, everyone must be familiar with it. Although Yang Di’s appearance is definitely not handsome and stylish, Yang Di’s own funny talent adds a lot of charm to him. From initially making spoof videos to now appearing in major variety shows, Yang Di's hard work and luck are indispensable. Many people like Yang Di because of his humorous and interesting character, and the development of Yang Di's personality is also inseparable from the influence of his family. In "The New Year Has Fun", Lin Yilun followed Yang Di back to his hometown of Wenchuan, Sichuan. In the show, Yang Di's family of four rarely appeared in the same frame. There are four family members in Yang Di's family, including her father and mother, Yang Di and her sister. In the show, we finally learned the source of Yang Di’s funny talent. Yang Di's mother is even more eloquent than Yang Di in front of the camera, and…

Cover News Reporter Zhang XuanWith the Dragon Boat Festival approaching, Chengdu, a historic and cultural city, once again ushered in a grand festival celebration. This year, according to the 2024 Dragon Boat Festival event press conference, Chengdu will plan and launch a variety of Dragon Boat Festival cultural and tourism activities. At the same time, major business districts in Chengdu have also carefully planned a series of special activities to allow citizens and tourists to deeply experience the charm of China's excellent traditional culture while enjoying the holidays. A city-wide Dragon Boat Festival feast, come to Chengdu to experience the "Dragon Love Zongzi"On the eve of the Dragon Boat Festival, the Information Office of the Chengdu Municipal People's Government held the 2024 Dragon Boat Festival The city-wide Dragon Boat Festival cultural and tourism activity plan of “2+5+N+10” was announced at the event press conference. That is, two main venue activities, five Dragon Boat Festival themed characteristic folk activities, N city supporting activities, and ten Dragon Boat Festival folk themed boutique tourism routes. Including dragon boat racing, rice dumpling making experience, folk customs display, etc., citizens and tourists can deeply experience the traditional customs of the Dragon Boat Festival during their…

Source: Sina Technology Sina Technology News reported on the afternoon of June 4th that a netizen revealed that his friend was selling Hanfu on an e-commerce platform, and his store’s turnover during the 618 period was 1,000 About 10,000 yuan, but only the refund amount is 3.5 million yuan, the number of returns and refunds is 3.8 million yuan, and the remaining 2.7 million yuan is still unknown. "But the factory has already placed an order. It originally thought that the overall return rate could be controlled below 50%, but it did not expect that it would eventually rise to 80%." The above-mentioned whistleblower estimated that this time 618 they expected Will lose nearly 600,000 yuan. Some netizens said that judging from the return rate, there is a high possibility that the product quality control of the above merchants has problems. On the e-commerce platform, the return rate of Hanfu is generally around 50%, but the return rate of the above merchants reaches 80%, and more than 30% of the products are refund-only. When merchants and consumers have disputes about whether to implement refund-only services, official customer service will intervene to make a decision. Only in cases where the product…

00:54Recently, there have been voices on the Internet questioning the increasingly smaller sizes of Hanfu and the increasingly narrow standards for women’s appearance. The newly bought pants need to be shortened by 10 centimeters, and wearing a top makes me breathless“The pants are longer and the clothes are shorter. My figure is already like this Is it bad?" On May 30, Ms. Xu, a Taiyuan citizen, kept feeling after going shopping. After investigation, the reporter found that many women's clothing sizes were too exaggerated, which attracted complaints from ladies. Making longer and longer trousersOn May 29, Ms. Xu took 3 pairs of newly bought trousers to the mall to have the hems cut. The 3 pairs of trousers were each cut to about 10 centimeters. . "Who are these pants made for now? Why are they so long?" Ms. Xu complained while waiting. Ms. Xu is 1.65 meters tall. Before, she always thought her height was okay. In the past two years, she has become less and less confident about her height because of the length of her pants. "Every time I buy pants, I have to cut them off, usually about 10 centimeters. The average height of women now…

Financial Investment Network News (Zeng Li, Liu Zhimin, reporter Peng Jiang) There were exciting activities such as making rice dumplings, sharing traditional etiquette, making tea and fruit, brewing Kung Fu tea, and experiencing Hanfu makeup... On June 2, before the Dragon Boat Festival, On this occasion, the Hanxuan Folk Art Museum in Pengzhen, Shuangliu District, Chengdu, together with the Hanfu Culture Committee of the Traditional Culture Promotion Association of Sichuan Province, carefully planned a unique Dragon Boat Festival gathering with the theme of "Our Festival·Dragon Boat Festival", which not only promotes and inherits It not only enriches the excellent traditional Chinese culture, but also allows participants to deeply appreciate the profound cultural heritage and unique folk customs of the Dragon Boat Festival. Bathing in orchid soup ritualDragon Boat Festival, since ancient times, there has been the custom of inserting mugwort, hanging calamus and mu orchid soup, which means to ward off evil spirits, avoid filth and pray for health. At the beginning of the event, the guests bathed in orchid soup, starting the gathering with this traditional ceremony. Then they were divided into groups according to their interests, including making rice dumplings, sharing traditional etiquette, making tea and fruit, brewing…

Original title: When doing Hanfu makeup, "live broadcast" by merchants without permission (introduction)Lawyer: Consumers should have the courage to say "no" to the camera (topic)Reporter Liu Xiaohua/PicturesRecently, some consumers reported to reporters that when they were doing Hanfu makeup, they discovered that merchants were conducting online live broadcasts without their knowledge. When consumers ask, "Why did you broadcast live without my permission?" the merchant changes the topic and avoids talking about "stealing" behavior. The reporter found through interviews that it is indeed common for consumers to be "live broadcasted" while doing makeup in Hanfu stores. Live broadcasting of real consumption scenes is exactly how many Hanfu experience store merchants draw traffic. The merchant started a live broadcast while doing makeup for customers. Businesses draw traffic through actual consumption scenarios"What you see in the live broadcast room now is the makeup we are doing in our store. What you see Makeup and makeup are our real services. Our group purchases are very cost-effective. Do you want to have the same makeup as this sister? Follow the anchor, you will be surprised. "On May 23, a family with 7 products on the platform. The Xi'an Hanfu Experience Center, which has thousands of…

Peninsula All-Media Reporter Guo ZhenliangIn the splendid scroll of Chinese civilization, ancient poetry is the most splendid chapter. When ancient poems spanning thousands of years are combined with Hanfu culture and kindergarten children, what kind of rhythm will collide? With the scorching sun in June and the gentle breeze, organized by the trade union of China Construction Eighth Engineering Bureau Development and Construction Company, a fun-filled "Ancient Garden Party" quietly kicked off in beautiful Qingdao. "The sunflowers in the green garden, the morning dew awaits the setting sun", "The rivers from the east to the sea, when will they return to the west"... The children dressed in Hanfu recited ancient poems seriously, and the light children's voices accompanied the melodious melody, making each song popular. The poems have taken on a new style and immersed the audience inIn the world of poetry, I can appreciate the unique charm of traditional culture. "Wear Han clothes and build a country of etiquette." Under the leadership of Chinese culture teachers, parents and children learned traditional Chinese etiquette together. In every move, every frown, every smile, everyone is dressing up, behaving well, being sensible, and knowing honor and disgrace. They vividly interpret the classical…

BeijingRecently, a traditional Chinese cultural feast - "Children's Dreams Return to the Dynasty in Colorful Clothes and Feather Clothes" garden party was held in Renqiu City, Hebei Province, with nearly a hundred children wearing The gorgeous Hanfu is like traveling through thousands of years, dreaming back to the Han and Tang Dynasties. Children learn to use brushes. Photo by Zhang ZiliangThe big drum beats and the sound spreads in all directions. The Renqiu Big Drum, a provincial intangible cultural heritage project in Hebei Province, kicked off the event, making the atmosphere at the scene jubilant. Afterwards, the children recited ancient poems, and their tender voices attracted bursts of applause from the audience. Children can experience fun pot throwing games under the leadership of their parents. Photo by Zhang ZiliangWatching shadow puppet shows, making lacquer fans, playing Go, tasting delicious food... the interesting activities in the antique market kept the children entertained. They experienced the fun of throwing pots and learned about "shooting rituals"; under the guidance of teachers, they learned to use a brush and felt the Chinese culture with every stroke; they also practiced typesetting, brushing and rubbing, and experienced the charm of movable type printing. Some children also…

Beijing Xinhua Bookstore will launch a series of cultural reading activities with the theme of "Bookish Childhood Building Dreams on Children's Day" from May 31 to June 2, 2024, bringing together children's theme book areas, bookish children's gifts, Hanfu experience, book sharing, A variety of activities such as Chinese traditional Chinese reading, stamp collection, and cultural fairs provide children with a feast of holiday reading culture. In order to allow young readers to buy more favorite book gifts and get different holiday surprises during the holidays, Beijing Xinhua Bookstore organizes 13 Xinhua Bookstores including Yongan Road Store, Xisi Store, Guanzhuang Store, and Kexing Road Store The key event stores will simultaneously set up a book exhibition with the theme of "Bookish Childhood Building Dreams on Children's Day", and select children's literature, popular science, children's and other high-quality books and cultural and creative products to build the best purchasing platform for children. At the same time, we have also launched a series of promotional activities with the theme of "Books Accompanied by Gifts for Children". During the event, if you spend more than 99 yuan in the store, you will receive small cultural and creative gifts selected by the bookstore, so…

Made by hand using waste cartons, the "convex city outline" and "central axis" of Beijing's old city were moved into the small playground of the kindergarten. On the eve of Children's Day, Chaoyang District Happy Angel Kindergarten ushered in the "Hanfu Day" that is customary every semester. This day's "Hanfu Day" is based on the theme of Beijing's Central Axis. The cute children put on Hanfu and walked on the "Central Axis" Play games, listen to interesting explanations by scholars of literature and history, and learn about city gates, morning bells and evening drums, etc. Since last year, Happy Angel Kindergarten has established traditional culture as its characteristic. Traditional cultural symbols such as Sanxingdui and Hanfu culture are scattered throughout the kindergarten. It has received praise both inside and outside the school, including foreign children and parents. On the playground, yogurt boxes are built in the shape of a city wall, forming the "convex city outline" of Beijing's old city. Small colorful signs mark the Chaoyang Gate, Chongwen Gate, Dongzhimen and other old city gates. In the city, the "buildings" on the central axis such as the Temple of Heaven, the Forbidden City, and the Wanning Bridge are arranged in…

AnhuiRecently, photos and videos of Dong Mingzhu, chairman and president of Gree Electric Appliances, wearing Hanfu at an event in Luoyang, Henan, quickly became popular on the Internet. became the focus of public opinion. This incident not only diversified Dong Mingzhu's personal image, but also brought new development opportunities to Luoyang's cultural tourism industry. Luoyang, this ancient capital with a history of thousands of years, has always been an important birthplace of Chinese civilization. In recent years, the Luoyang Municipal Government has actively promoted the development of the cultural tourism industry, hoping to attract more tourists by exploring and promoting local historical and cultural resources. Dong Mingzhu’s Hanfu style has undoubtedly added new highlights to Luoyang’s cultural tourism industry. The reason why Dong Mingzhu’s Hanfu style has attracted widespread attention is that on the one hand, as a well-known entrepreneur, her personal image has always attracted much attention; on the other hand, Hanfu is an important part of Chinese traditional culture. Symbols have become increasingly popular among young people in recent years. The photos and videos of Dong Mingzhu wearing Hanfu not only show her respect and love for traditional culture, but also arouse people's interest and attention in Hanfu…

As times change, people seem to have formed a set of conventional standards for men's dress code -It should not be too showy, and neat trousers are standard. But in fact, during the Louis XIV period, the dressing system of the royal men was different - they would wear wigs, earrings, and lace costumes, and their sophistication was no less than that of women. In this widely circulated portrait, you can also see Louis XIV wearing high heels. He is even regarded by many as the inventor of high heels because of this portrait. After entering modern times, the Peacock Revolution launched in the 1960s became a watershed in changing men's clothing. During this period, in addition to dark suits, men also have many bright and gorgeous choices. In this revolution of "liberating men's clothing", rock stars have the most profound influence. From the Beatles to David Bowie, when these important singers put on wide collars and wide-leg pants, and when they "armed" themselves with various colors, In other words, it is breaking the traditional boring dress code. David Bowie is a representative among representatives. On the cover of his album "The Man Who Sold The World", David wore a…

01:03Cover News Reporter Qin Yilei Far East Chai FengjuThe fairy mantle is fluttering, and the snow is dancing in the returning wind; the lotus clothes are about to move, and the ring is clanging... With the return of Hanfu, this Traditional culture is getting closer and closer to young people, reviving it in a fashionable and youthful way. Hou Yushan wears a hairpin, a crimson stand-up collared double-breasted gown and a pink gold-woven pleated skirt, looking like a woman who has traveled from ancient times to modern times. The first time she wore Hanfu in college, she was attracted by the gorgeous traditional costumes in front of her, and then quit her job to work in a Hanfu makeup studio. At first, Hou Yushan always encountered some strange looks when traveling in Hanfu. "Some people would come over and ask me if I was filming." Nowadays, she rarely encounters such strange looks anymore. "Everyone's acceptance of Hanfu is already very high."In the process of spreading Hanfu culture, Houyushan has increasingly discovered the beauty of Chengdu. This developed and inclusive city provides opportunities for the development of Hanfu culture. A vast stage and space. She said that she will also take…

Chao News Client Reporters Xiao Congwen Xu Tiancheng Jin Chen Shen Yeting In the live broadcast room of Jiaxing Caiyue Zhixue Clothing Co., Ltd. located in Xucun, Haining, the anchor is live broadcasting horse-faced skirts. Photographed by reporter Wang ZhijieA brocade vest is layered with a hoodie, an embroidered jacket is paired with jeans, and a cool horse skirt is worn under a white T-shirt... In this spring and summer, whether traveling, shopping or even going to work, you can often see people wearing discreet clothes. Young people wear clothes with Chinese elements such as buttons, slant lapels, and stand-up collars. New Chinese style has become a popular code for the new generation of clothing. The so-called new Chinese style has no clear definition at present. It can be understood as "clothing that combines traditional Chinese elements with current aesthetic trends". It focuses on being elegant but not heavy, unique but not exaggerated. Standing at the forefront of this wave of national trends, some traditional clothing industry towns in Zhejiang are frequently out of the industry: Xucun, Haining, which started out as curtain fabrics and wall coverings, produces about 30% of the country’s new Chinese-style fabrics; One-third of the new…

The "2024 Douyin E-commerce Women's Consumption Trend Data Report" shows that in the past year, the platform's orders for new Chinese clothing increased by 195% year-on-year, and orders for Hanfu increased by 336% year-on-year, among which orders for horse-faced skirts increased year-on-year. 841%. The horse-faced skirt, which combines tradition and fashion, is becoming everyone's favorite. On May 17, the new book was released. On May 17, "China's Most Beautiful Clothing Series—Five Color Huacai Horse Face Skirt" was released in Shanghai and published by Donghua University Press. This book uses documents, images and objects to comprehensively explore this classic garment from the origin of its name to the evolution of its form. “The horse-faced skirt is a very classic and representative style in traditional Chinese clothing. It has a long history, unique appearance, exquisite craftsmanship and reasonable functions. It embodies the beauty and function of traditional Chinese clothing culture. "Wen Zaidao's humanistic thoughts," said Jia Xizeng, the author of the book, an alumnus of Donghua University and a professor at the Academy of Fine Arts of Tsinghua University, "The horse face here does not refer to the face of a horse, but refers to the enemy platform, pier, and wall platform.…

Clothing and eating are the two most important things in human life. For thousands of years, the Chinese nation has used its own wisdom and skills to create a splendid and unique clothing culture in production practice and social life. It is an important part of Chinese civilization and an important part of the world. A shining pearl in the cultural treasure house. The essence of traditional clothing culture has been creatively transformed and developed innovatively, shining with a new look and becoming the cornerstone of enhancing cultural confidence. What kind of clothing-making method made Shen Congwen admired in the book? "Chun Qiu Zuo Zhuan Zhengyi" records: "China has great etiquette, so it is called Xia; it has the beauty of clothes and seals, so it is called Hua." Since ancient times, our country has been a "state of etiquette" and "clothing and crown". With the reputation of "Shangguo", the ancients who advocated benevolence and believed in rituals and music, hid the rituals in utensils, served them as rituals, and integrated the order of the universe, the ethics of the family and the country, and the national spirit into their clothes. (Ming Dynasty Yan Sheng Gong court dress)"Throughout the thousands…

BeijingThe next "horse-faced skirt"? Ban Yue Tan reporter Zheng XuejingWhen you think of cheongsam, you may think of the graceful or bright beauties in movies and TV dramas, the brides toasting at weddings, or the lines of encouragement before the college entrance examination. Mothers whose candidates "succeeded". Dignity, grandness, refinement and curves seem to have become synonymous with cheongsam, as if it can only be worn on formal occasions. In fact, under the new Chinese spring breeze, the fashion trend of cheongsam and horse skirt is the same, becoming more and more daily, casual and comfortable. The new Chinese style is very popularDifferent from the past precious fabrics such as silk, today’s cheongsam is more wear-resistant in response to the needs of young people, and is mostly made of Cotton, linen, chiffon, acetate are the main ones, and even strong fabrics such as denim are used. "Fabrics have become affordable and diversified. You can buy one for about 100 yuan. Wearing a cheongsam is no longer a luxury." Chao Yu, a cheongsam enthusiast, said, "It's not that I don't want to use the popular Xiangyun yarn or silk, but I can't. The price is too high, and students pay more…

Dazhong.com·Poster News, Caoxian County, April 22 (Trainee reporter Zhao Shichuang) “These are all Hanfu designed by me. From painting to design to packaging, I do it all by myself. Made." In the Hanfu processing workshop of Yulinji, Ancailou Town, Cao County, entrepreneur Qi Yong introduced the Hanfu to Dazhong.com·Poster News reporter while holding the Hanfu in his hand. Qi Yong has been engaged in selling performance clothing and accessories online since 2013. After 7 years of development, he has developed from selling goods to building his own brand, and established his own Yibei Hanfu Studio to create original Hanfu, and Taobao The average monthly sales in stores and other online stores reach 600,000 to 700,000 yuan. Has a unique vision and transformed e-commerce from performance costumes to Hanfu in 2013Qi Yong is one of the earliest e-commerce people in Ancailou Town, Cao County , In 2013, influenced by the "Taobao Village" and the strong e-commerce atmosphere in Caoxian County, Qi Yong began to learn how others do e-commerce at home, and he has been doing this for 7 years. At the beginning, because he did not have his own supply, he could only buy goods from others and sell some…