China News Service, Liaoning News, July 30. On July 26, 20 foreign teachers and students from Poland and Austria walked into the Anshan Hanfu Association to experience Hanfu and Chinese poetry culture first-hand. During the event, the staff of the Anshan Hanfu Association helped the international students wear Hanfu, do hair and makeup, and experience the waterside style and the beauty of Hanfu in 219 Park. Together with their Chinese friends who also wore Hanfu, they sat around the lotus pond, recited Chinese classical poems together, felt the profound heritage of Chinese culture, told the story of Anshan in a novel way, and spread the good voice of Anshan. In the two years since the Anshan Hanfu Association was established, it has attracted the love of many young Hanfu enthusiasts. The rise of national style and national trend means that traditional culture is becoming a trend, fashion and leader in Anshan City. While promoting traditional culture, Hanfu has gradually become a new cultural industry and a new driver of Anshan's economic development. Recently, Anshan Hanfu Association has actively carried out exchanges and cooperation with Xiliu Clothing Market in Haicheng City, investing a lot of manpower, material and financial resources to…

The picture shows a young man wearing Hanfu checking in to the Dajingmen Scenic Area. Photo by Yu Yang The picture shows the scene of young people wearing Hanfu checking in at the Dajingmen Scenic Area. Photo by Yu Yang The picture shows the scene of young people wearing Hanfu checking in at the Dajingmen Scenic Area. Photo by Yu Yang The picture shows the scene of young people wearing Hanfu checking in at the Dajingmen Scenic Area. Photo by Yu Yang China News Service, Hebei News, July 29 (Gaoyang) Recently, Zhangjiakou Qiaoxi District launched the "National Fashion Style Shows Youth" 2024 Dajingmen National Style Ceremony and Hanfu Garden Activity in the Dajingmen Scenic Area. At the event site, young people who love traditional Chinese culture wore Hanfu and checked into various scenes. They personally experienced the charm of Hanfu through various interactions and felt the unique charm of Chinese culture. (End)

Hanfu, also known as Han clothing, Han clothing, and Chinese clothing, is the embodiment of China's "land of clothing", "land of etiquette" and "splendid China". It carries the Han people's outstanding craftsmanship and aesthetics such as dyeing, weaving and embroidery. It is a symbol of Chinese traditional culture. With the prevalence of national style, Hanfu is also reshaping the new fashion economy with its unique fashion charm, gradually breaking through the small circle of enthusiasts and entering the public eye. Commuting to work, going out for outings, and living at home, now Hanfu is gradually stepping off the stage, out of the screen, overflowing during festivals, and coming into people's daily lives, becoming a fashionable clothing suitable for all aspects of people's daily life. A few days ago, three women in Hanfu walked side by side holding round fans. The Wei and Jin styles on the left, the Han system in the middle, and the Tang style on the right, the three become a beautiful scenery in Shangxiajiu Pedestrian Street. In early summer, Mr. Zhang’s family of four all dressed up as ancient people, wearing “long skirts with belts and wide sleeves and acacia jackets”, came to Ersha Island for…

Hello everyone, this is the Anti-Personality Club. Everyone is a unique individual. Life has its own trajectory. There is no personality in life, and we don’t want to be labeled, let alone be arranged to develop according to a certain reference coordinate system. Abandon stereotypes and show different attitudes. We discuss all topics together, and the conclusions vary from person to person. We discussed age and savings, as well as male sterilization, Real and fake socialites, rich tutors and no consumerism, in this issue we will talk about men wearing Hanfu. Article | 月MiEdit | 金卌Hair removal, makeup, wigs, and jewelry... In addition to these external efforts, men wearing Hanfu are also burdened with society's gender stereotypes. What stories have they experienced wearing Hanfu, and what conflicts and reconciliations have they had with society and their families? Has there been any cognitive transformation? The Anti-Personality Club found three men wearing Hanfu this time and wanted to chat. Their stories. As an "old 2D person", I have been fond of 2D and various derivative cultures since I was very young. . In the circles I’m in contact with, the trend of wearing Hanfu has always been strong. Up owners who follow…

As a well-known domestic clothing brand, Mark Hua Fei Hanfu is loved by many female consumers. Walking on the streets of Jinan, in various commercial complexes, you can see brand counters everywhere. However, in recent days, many Jinan citizens have discovered that this brand of Hanfu has "disappeared" in Jinan. "I went to the Mark Hua Fei Hanfu counter in Impression City in 2019. I signed up for a membership and recharged 3,000 yuan, but when I went to shop a few days ago, I discovered that this brand had been withdrawn from the counter." Ms. Zhang, a citizen, said that after discovering that the Impression City counter had been withdrawn, she immediately searched for other counters in Jinan and wanted to return. I paid for the recharge, but found that the brand was no longer available at any counter in Jinan... On the 8th, on the 2nd floor of Impression City, the counter that originally sold Mark Hua Fei Hanfu has been blocked.After recharging 3,000 yuan, the Hanfu counter closed the store and removed the counters without any notification p>"I applied for membership recharge at Mark Huafei Hanfu in Impression City in 2019." Back on December 24, 2019, it…

The latest survey report released by Nielsen shows: Currently, China's consumer market is quietly changing. Consumers have reduced their spending on dining out, traveling, clothing, and even food and beverages, and are increasingly investing their money in savings, Education and health. Take the clothing industry as an example. Due to the decrease in per capita disposable income, consumers no longer gain satisfaction from excessive "wardrobe" consumption, but gradually return to rational consumption. But the reduction in consumption frequency does not mean the reduction in clothing quality. New women in the workplace are eager to meet the clothing needs of multiple age groups, multiple career levels, multiple scenes, and multiple roles through clothing with more "quality" and "cost-effectiveness". Therefore, for clothing brands, only by making timely strategic adjustments according to changes in Chinese consumer demands can they succeed in the "new reality" and inject new vitality into brand development. Thanks to the in-depth perception and resonance of new women in the workplace and the capture of consumer needs, LILY continues to drive organic growth through innovation and create product series that match the clothing needs of new Chinese women in new consumption scenarios. In July 2020, LILY completely refreshed its product…

Recently, Yu Chengqing's eldest son Harry's private social account was dug up by the media, and many photos of Hanfu posted by Harry in his account were also exposed to the public. In the photo, Harry has exquisite makeup, a well-proportioned figure, and is confident and generous. He has inherited the good looks of his parents. Yu Chengqing did not respond directly to his son's preference for Hanfu, but later posted a photo with his son to celebrate his son's high school graduation, implicitly expressing his support for his son. Obviously, the father and son did not care about Harry's specialness. Hobbies create barriers. However, Harry failed to gain the understanding of his grandma. The media revealed that Yu Chengqing’s mother really could not accept her grandson’s hobby of Hanfu and hoped that Harry would “not accept it in the future.”It’s going to happen again.” It is not surprising that Yu Chengqing’s mother, Zhang Zhengfen, is particularly conservative in her thinking and cannot accept her grandson’s love of wearing Hanfu. Zhang Zhengfen is a famous Peking Opera actress. When she was young, she had a gentle temperament and outstanding skills. After coming to Taiwan with the troupe, she performed well.…

BeijingIn Caoxian County, Shandong Province, the largest production area of ​​Hanfu in my country, online sales of Hanfu have reached 1.26 billion yuan since 2024. "Oriental Outlook Weekly" reporter Wang Yang and editor Qin Liudi On the evening of September 28, 2023, the 2023 Luoyang Heluo Cultural Tourism Festival and the 6th Central Plains International Cultural Tourism Industry Expo - Hanfu Fashion Design Week opened at Zhengda International Plaza in Luoyang, Henan Horse-faced skirts, chest-high underskirts, hundred-fold skirts... Wearing Hanfu has become a popular choice in various scenarios such as checking in at scenic spots, wedding ceremonies, shopping, gatherings with friends and even square dancing. A new trend in public dress in recent years. The "Hanfu craze" continues to heat up, and the blending of tradition and new trends has activated cultural resources, ignited the consumer market, and driven industrial development. In recent years, Hanfu has gradually become popular among young people. Their youthful expression and fashionable presentation have allowed traditional Chinese culture to enter daily life in a concrete form and tangible entity. Chinese traditional clothing culture has a long history. A piece of clothing that integrates Chinese aesthetics is not only a consumer choice, but also reflects the…

08:10 "On average, more than 500 sets can be sold a day" "We opened the business on the second day of the new year, so busy that we have no time to eat" "All the models have been sold" "We still owe 30,000 pieces that have not been shipped" ...During the Spring Festival, sales of Hanfu in Caoxian County were booming. Data show that in January this year, sales of Hanfu in Caoxian County reached 920 million yuan, of which sales of New Year-themed horse-faced skirts reached 400 million yuan, setting a new record. Pinduoduo data shows that among the top 2,000 online stores selling Hanfu in the country on the platform, 1,200 are from Cao County. Many people’s “first Hanfu” mostly come from this small town. So, what’s so good about Caoxian Hanfu? Why is it so popular? Started from performance costumes Several larger Hanfu production and sales companies in Cao County did not produce Hanfu from the beginning, but started out by producing performance costumes. Data shows that 70% of the performance costumes sold online in 2021 will come from Cao County. Meng Xiaoxia, chief designer of Caoxian Chenfei Clothing Co., Ltd., came to Caoxian County at the…

Source: Ran CiyuanAuthor: Feng Xiaoting When Taobao was first launched, someone jokingly said, "Jack Ma can achieve what he does today because there is a woman behind the successful man. Behind Jack Ma are a group of women.” Interestingly, when Jack Ma attended the Clinton Global Initiative Conference in 2014, he affirmed the importance of women to Alibaba, “I want to tell you today about Alibaba. Trade secrets, 70% of Alibaba’s buyers are women, and 55% of its sellers are women. This is our main resource. So, I want to thank women. Without you, Alibaba would not be listed in New York.” Indeed, a group of women made Jack Ma and Alibaba successful. Female consumers are a consumer group with great potential. There is even an old saying in the industry, "Seize women and you seize the market." Accenture data in 2019 shows that China has nearly 400 million female consumers aged 20-60, who control up to 10 trillion yuan in consumer spending every year. The strong purchasing power of female consumers is particularly evident in the field of clothing retail. According to data from the Qianzhan Industry Research Institute, the size of the Hanfu market exceeds that of men’s…

On December 25, some netizens posted a video about internet celebrity model Lu Xianren on a video social platform. This video summarizes most of Lu Xianren's journey from an unknown country boy to a supermodel on the international stage. Lu Xianren was originally just a young man living in the countryside and loving catwalks. In his early videos, Lu Xianren would always use the things available around him to make the clothes needed for the video catwalk. In the videos, he often dresses up in Hanfu and has a strong aura on the catwalk. Although he is not a professional, he is very professional. Nowadays, Lu Xianren is no longer the young man who used to perform in the countryside. He has successfully counterattacked and entered the international stage. Nowadays, Chinese young man Lu Xianren can be seen on the stage of many brand conferences. Regarding Lu Xianren, many netizens praised him as "the one God rewards with food". Some people said that Lu Xianren is very popular abroad and has become a god in overseas circles. Lu Xianren, who has already appeared on the big screen, once participated in a program with Zhang Meng. In the program, Zhang Meng…

Xinhua Newspaper·New Jiangsu News (Reporter Hua Cheng) The Jinhu Hanfu cultural consumption season is in full swing. Many people are attracted to the Dutch capital, wearing Hanfu to eat delicious food, taking photos under landmarks, and posting in "circles of friends". Very busy. Hanfu is even hotter than the weather. Someone asked, are modern Hanfu the same as ancient Hanfu? What does the current popularity of Hanfu mean? In response to these questions, clothing history experts and market operators gave corresponding interpretations. Traditional clothing is divided into gradesHuang Qiang, a distinguished professor at the School of Art of Jiangsu Open University, is an expert in the history of clothing. He has published "Dress Etiquette", "History of Chinese Costume Painting" and "Chinese Underwear". A series of monographs such as "History" and "A Hundred Battles on the Yellow Sand Wearing Golden Armor". He told the "New Jiangsu" media reporter that Hanfu refers to traditional Chinese clothing, which has long appeared in ancient classics. "The Yellow Emperor, Yao and Shun hung down their clothes and the world was ruled." This means that Hanfu began with the Yellow Emperor. Yao and Shun. From the Xia, Shang and Zhou dynasties, to the Wei, Jin, Southern…

Author: Han Dan (Associate Professor at the School of Fine Arts, Northeast Normal University)A few days ago, the 11th Chinese National Costume Exhibition and Xitang Hanfu Culture Festival attracted many traditional culture enthusiasts to gather in Jiangnan to share China. The beauty of ceremonial clothing medals and feel the glorious history and unique charm of Chinese clothing culture. At the same time, a traditional Hanfu collective wedding was held in Futian, Shenzhen, allowing citizens to immerse themselves in the beauty of traditional Chinese costumes and the richness of traditional Chinese etiquette. In recent years, Hanfu has quietly become popular. Traditional Chinese costume elements such as underskirts, horse-faced skirts, cloud-shouldered jackets, cranes, patterns, and embroidery are like an encounter across a thousand years and have become an international fashion week. An indispensable touch of color. Today, from streets to immersive scenic spots, from daily life to top fashion circles, traditional Chinese clothing elements are everywhere. Hanfu's "going out of the circle" has become a high-profile cultural phenomenon. The full name of Hanfu is "Traditional Costumes of the Han Nationality", also known as Han Clothing and Chinese Clothing. In a narrow sense, Hanfu mainly refers to the traditional Han clothing before the…

At the end of June, Lu Xiangnan, a Hanfu brand with 7 million fans online, held a tasting event at Jingling Group. With its rich products that meet the diverse needs of contemporary women and its unique, literary and romantic design style, it has been adopted by many The group leaders planted grass one after another. On July 1, Lu Xiangnan was launched online for the first time on Jingling Group, triggering a boom in private sector purchases. It achieved great results with sales exceeding 3 million yuan on the first day, marking its successful layout in the private sector market. . This achievement not only demonstrates the brand strength of Lu Xiangnan, but also reflects the profound influence of Jingling Group in the field of private e-commerce. Lu Xiangnan was founded in 2016. It is a new concept design brand originating from Guangzhou, with annual sales of 800 million, ranking first among French retro Hanfu stores. The brand is led by the founder Lu Lu. With the design concept of combining literary retro and French lady, it provides modern women with elegant and charming clothing choices, and is deeply loved by women who pursue personalized and high-quality life. This…

Reporter | Jia LinweiEditor | Zhou Zhuoran1According to Yibang Power Network, Hangzhou Hanfu brand Eveli has been affected by the epidemic. , decided to temporarily close about 1,300 offline stores, accounting for two-thirds of the total. Since the outbreak of the epidemic, Eveli has lost nearly 100 million yuan, and its spring inventory is also under great pressure. However, Sun Gongke, general manager of Eveli, said in an interview that the company's current cash flow is still very abundant, which is helpful to cope with the current situation. The parent company of Eveli is Hangzhou Yifenge Industrial Co., Ltd. founded in 2001. In addition to the main Hanfu "EIFINI", the company also owns three major brands: the girl's brand "SEIFINI Shifanli", the urban Hanfu "MM Maimeng", and the casual Hanfu "Pure: Moment". 2019 and 2020 are the years when Yifengge will continue to exert its strength. In September last year, EIFINI released a new series at Paris Fashion Week for the first time. In October, its first men's clothing brand "MEILLEUR MOMENT" began its offline layout. In the "Double Eleven" that followed, all Tmall stores of Yifenge's brands achieved the ninth consecutive sales volume on the day of the shopping…

Chao News Client Reporter Yangliu Correspondent Wu Heming"The wind blows the immortal sleeves fluttering, just like the dance of colorful clothes and feathers." The colorful clothes and feathers are left to us by the ancients Poetry and reverie. In the hands of Li Hua from Keqiao, Shaoxing, this reverie has been given new life. Her designs are not just replicas of ancient costumes, but also a balance between tradition and modernity. With her persistence and hard work, her store "Tayun Pavilion" gradually became famous in the Hanfu circle and became a cultural symbol that pays equal attention to inheritance and innovation. Threads of longitude and latitude are intertwined and drawn in "Zheli", either a wide robe with big sleeves or a narrow robe with a lapel, with the collar folded on the right side, dancing lightly in a Hanfu, the silk threads on her On the fabric, mountains and rivers, flowers and birds, human feelings and hearts are transformed. Keqiao’s post-90s girl insists on traditional design, and the hit TV series unexpectedly became a hitLi Hua likes to be called Qianling. Li Hua is the shopkeeper of Taobao store Taoyunguan and the boss of Shaoxing Taoyunguan Cultural Media Company. With…

[Source: Shenzhen News Network]Shenzhen News Network, July 8, 2024 (Reporter Qiu Jie) Huayin national style, fluttering clothes, interpreting oriental charm. On July 6, a Chinese fashion show full of oriental charm was staged in Honghu Park. During the Holland America Life Month, the beauty of the blooming lotus in Honghu Park is like a vivid picture, with countless delicate flowers dotted among the green lotus leaves. Models wearing different styles of Hanfu and new Chinese clothing took turns on stage to show the audience the beauty of traditional Chinese clothing. At the event site, Honghu Park was crowded and lively. The audience arrived at the event early and sat in the best viewing position. As the performance began, the audience's attention was attracted by the gorgeous Hanfu on the stage. Whenever models wearing various styles of Hanfu come onto the stage, a burst of warm applause and cheers erupts from the audience. Every model's appearance is accompanied by the audience's exclamation and praise. Every Hanfu display triggers held lively discussions and exchanges. Many spectators at the scene said that this national fashion and fashion show not only feasted their eyes, but also stimulated their strong interest in the excellent traditional…

China News Service, Shanghai, April 11 (Yang Haiyan) In 2024, "New Chinese style" can be said to be "leading the way" and become popular in the industry. New Chinese style outfits, Song brocade jackets, horse-faced skirts, etc. frequently become hot topics on various social platforms. Search, "new Chinese style" has become a traffic password. Unlike other short-lived fashion styles, this "national trend" does not seem to fade away with time, but instead attracts more and more attention. However, as the trend of "New Chinese Style" becomes more and more intense, it seems that "everything can be New Chinese Style", and problems such as errors in form and the proliferation of imitations and fakes have become increasingly prominent. Amidst the upsurge of national sentiments and traditional culture, how can Hanfu and "New Chinese Style" develop in tandem? The reporter learned during a recent visit that "new Chinese-style" clothing continues to be popular and is a popular code for dressing. Hanfu, as an important carrier of traditional Chinese culture, is not only a traditional clothing, but also a cultural symbol. It is increasingly recognized and recognized by the public. accept. On the 2024 CCTV Spring Festival Gala stage, the traditional Chinese pattern…

Red skirts with wide sleeves, green shirts and white coats... Have you noticed that more and more people are wearing Hanfu in the streets and alleys today? This ancient costume is especially popular among young people. The beauty of clothing not only meets the needs of life and brings visual enjoyment, but its development also presents the characteristics of folk customs and culture of a period of time. How did ancient clothing develop and evolve? How did the ancients dye cloth and make clothes? The name "Huaxia" is related to clothingHanfu is increasingly entering our lives. Some universities and communities have established Hanfu clubs; on e-commerce platforms, Hanfu has become a best-seller among young people; and various Hanfu shows are frequently reported in the press. The national style that has been passed down for thousands of years has become an element of the trend of the times. Wearing Hanfu requires an understanding of traditional Chinese culture. In a sense, Hanfu enthusiasts assume a new role as disseminators of traditional Chinese culture the moment they wear Hanfu. Clothing is an important part of people's basic necessities of life. Where did Hanfu come from? China has been called "Huaxia" since ancient times.…

Recently, actor Huang Rihua’s daughter Huang Zhiqing uploaded photos on social platforms to share the good news that she and her father received the handmade scented candle instructor certificate. Huang Zhiqing holds the certificate in a dignified and elegant manner, and her outfit is quite artistic. Compared with his daughter's atmospheric photos of her certificate, her father Huang Rihua's photo pose was much more down-to-earth. He held the certificate in front of his chest and made scissor hands, smiling broadly and showing his big white teeth. Huang Rihua, who is 60 years old this year, can hardly hide the traces of time on his face. The thick bags under his eyes and the wrinkles at the corners of his eyes show his age. However, his complexion is rosy and plump, and he is still full of energy. Previously, Huang Zhiqing had repeatedly shared photos of her father and daughter taking classes together on social platforms. In the photos, Huang Rihua was dressed simply in an apron and focused on making scented candles. From the first time Huang Zhiqing shared her class experience to the time she obtained the certificate, it only took 5 months to achieve success, which shows that…