In 2021, the new Hanfu industry market will exceed 10 billion yuan, and the number of consumers will increase to 10.21 million. With the revival of Hanfu culture, its wearing scenes will become more life-like and gradually become one of the important categories of daily clothing for the public. How to "break the circle" in the tens of billions marketNew Hanfu innovation is the keyNew Hanfu, also known as modern Hanfu, is a Hanfu system that is derived from the traditional classic clothing styles of the Han nation and retains its typical shape characteristics, and is innovatively combined with the diverse wearing situations and fashion aesthetics of the current public. The "White Paper on the Development of China's New Hanfu Industry in 2022" shows that my country's new Hanfu industry has exceeded the tens of billions of market scale in 2021, but the industrial chain is still not mature. New Hanfu that conforms to contemporary aesthetics and daily wearing situations The development potential is huge, and with this as a key breakthrough point, the industry market size is expected to exceed 100 billion. Yang Xiaodong, full-time vice president of the China National Garment Association, believes that with the development of…

Beijing[Dahecai Cube Reporter Chen Yujing] Citizens are very popular during the May Day holiday. Meituan data shows that in the three days before the May Day holiday, Henan cultural tourism orders (including scenic spots, accommodation, transportation, etc.) increased by more than 115% month-on-month, among which the top three destination cities were Luoyang, Zhengzhou and Kaifeng; except for local users In addition, there are also users from Beijing, Xi'an, Wuhan, Shanghai and other places who choose to travel to Henan during the holidays. Popular scenic spots such as Luoyi Ancient City, Yuntai Mountain Scenic Area, Zhengzhou Zoo, Longevity Mountain Martial Arts City, and Laojun Mountain Scenic Area are all Ushering in peak passenger flow. "There are usually a lot of people in the ancient city of Luoyi, and during the May Day holiday the scenic spots are even more packed with people. It takes a long time to find a good location to take photos of Hanfu," said consumer Wang Lin. Travel photography, especially Hanfu photography, has become a new trend in young people’s holiday travel. Meituan data shows that in the three days before the May Day holiday, the search popularity of "Hanfu makeup" increased by more than 150% year-on-year,…

When you think of cheongsam, you may think of the graceful or bright beauties in movies and TV dramas, the brides toasting at weddings, or the mothers lining up before the college entrance examination to encourage candidates to "get off to a good start". Dignity, grandness, refinement and curves seem to have become synonymous with cheongsam, as if it can only be worn on formal occasions. In fact, under the new Chinese spring breeze, the fashion trend of cheongsam and horse skirt is the same, becoming more and more daily, casual and comfortable. The new Chinese style is very popularDifferent from the past precious fabrics such as silk, today’s cheongsam is more wear-resistant in response to the needs of young people, and is mostly made of Cotton, linen, chiffon, acetate are the main ones, and even strong fabrics such as denim are used. "Fabrics have become affordable and diversified. You can buy one for around 100 yuan. Wearing a cheongsam is no longer a luxury." Chao Yu, a cheongsam enthusiast, said, "It's not that I don't want to use the popular Xiangyun yarn or silk, but I can't. The price is too high, and students pay more attention to cost-effectiveness."Compared…

The trend of "Chinese-style matching" is blowing from Taobao again during the graduation season. A variety of Chinese-style collocations, such as "Chinese-style bachelor's uniform with cloud shoulders" and "Bachelor's uniform with an eight-piece skirt underneath", were among the hottest searches on Taobao during the graduation season. Chinese clothing and accessories such as cloud shoulders, eight-piece skirts, and hairpin hats have become popular items in the 2024 graduation season. The "Chinese Princess Graduation Photo" outfit on Taobao has aroused heated discussions. The new climax of national style clothing, "Chinese princess graduation photos" outfits are hotly searchedFrom the "New Year greetings outfit" in the Year of the Dragon, to the "outing outfit" in early spring, to the wedding "toast outfit" "When it comes to the "Chinese Princess Graduation" outfits in the "Graduation Season", Chinese-style clothing has become the first choice for young people to wear ceremonial outfits. According to Taobao roadside social media data, as early as early April, the popularity of "Chinese princess graduation photos" on Taobao's hot search has exploded in advance, and many consumers purchased cloud shoulders and hairpins on the eve of graduation. Wear hats and other national-style items to match your bachelor’s uniform. According to the person…

Xinhua News Agency, Beijing, April 25 Title: Xinhua News Agency Economic Essay: Liuyang Firecrackers and the New "County" Image of Caoxian HanfuXinhua News Agency reporters Han Jie and Liu Yu JiaThe prefectures and counties are governed, and the world is safe. The county economy is an important force supporting the Chinese economy. Reporters recently conducted interviews in Liuyang City, Changsha City, Hunan Province and Cao County, Heze City, Shandong Province. The two places, nearly a thousand kilometers apart in the south and north, jointly convey the novelty of endogenous changes in county economic development. In Liuyang, the song "Liuyang River" is sung at home and abroad, and the "Liuyang Fireworks" is even more famous. The scene at the Sky Theater on the Liuyang River is stunning: under the gaze of tens of thousands of tourists, clusters of fireworks soar into the deep night sky, and the creative fireworks show combines traditional culture and modern technology. The perfect integration shows the changes in the fireworks industry over the past millennium. In Caoxian County, the quiet revival of Hanfu and colorful clothes has led to the local area's rapid rise into the largest Hanfu production base in the country. In Daji Town,…

The Spring Festival holiday is over, but new Chinese-style clothing is still hot. The new Chinese-style clothing consumption boom, ignited by consumers who are passionate about Chinese style, clothing brands, and e-commerce platforms, is sweeping across the country. New Chinese style has become the first popular style to go out of fashion in 2024: Horse-faced skirts have become the standard for fashionable girls before the Spring Festival. Song brocade jackets, Xiangyun gauze shirts and even Hanfu and cheongsam have become popular one after another, with "one piece per capita." "Celebrating the Spring Festival in the new Chinese style" has become a way of celebrating the festival for girls who love Chinese style. On multiple e-commerce platforms, new Chinese-style clothing has also become one of the categories with the fastest growth in sales during the New Year. Data from special sale e-commerce Vipshop show that in the month before and after the Spring Festival, women’s clothing and children’s clothing have become the first categories to explode with new Chinese-style clothing. Sales of Chinese-themed clothing doubled compared to January last year, with sales of new Chinese-style women's clothing nearly tripling. According to industry insiders in the clothing industry, new Chinese-style clothing became…

Suddenly a spring breeze comes overnight, and thousands of pear trees bloom. After experiencing the comprehensive invasion of foreign big brands, domestic products are rising with lightning speed. The sales of domestic products have exploded, ushering in the best era. Recently, the costume TV series "Meng Hua Lu" has become particularly popular. Not only did Liu Yifei and Chen Xiao become the center of the topic, but the costumes in the play became an instant hit and became the favorite of many young people. On Vipshop, sales of Chinese-style women's clothing increased by 54% in one month, with "Guo-style" and "fairy women's clothing" becoming the most searched terms. A large number of young people are not only chasing dramas, but also buying women's clothing of the same style as "Meng Hua Lu" on platforms such as Vipshop and Tmall. Hanfu and Chinese style are setting off a new trend among young people. In the past, young people thought it was cool to wear Nike and Adidas, but now they prefer Hanfu to jeans. Qingqing, a post-00s generation, said: "Hanfu is very comfortable to wear, not as tight as jeans, and has more cultural heritage. Thousands of years of Chinese history…

Recently, everyone loves to buy domestic products. Taking advantage of this trend, today’s protagonist will arrange new national style outfits. When it comes to the new national style, does everyone think of cheongsam? Such an aunt And Hanfu Many of the current new national styles have been improved, retaining classic design elements and combining them with modern and popular tailoring and version designs. It’s not difficult to wear for daily use, and the requirements for your figure aren’t that high. There are also some items that combine modern popular styles + Chinese style printing elements. The upper body is beautiful and fashionable, and has a Chinese retro flavor! If you feel that the usual style is a bit boring after wearing it for a long time, and you want to change your taste, just try out the new national style outfits. I have found 8 ideas for you to style the new national style outfits, which will definitely work~ 8 outfit ideas for the new Chinese style Choose puff sleeves to add a sense of fashion Most of the improved cheongsam sleeves are puff sleeves, which are more playful than the traditional sleeveless cheongsam, and the upper body is less…

Horse-faced skirts, embroidery patterns, and traditional Chinese tops with buckles and cloud shoulders... Recently, reporters saw in many women's clothing brand stores in our city that "new Chinese-style" women's clothing with traditional elements has become the choice of ladies. The first choice for "New Year's clothing". “I was attracted by this outfit at first sight and thought it was very suitable for the Chinese New Year.” Recently, Ms. Chen, a citizen, came to the mall to buy new clothes for the Spring Festival. She said that many brands are selling clothes mainly in bright red, but She felt a little ordinary. "I was immediately attracted by the set on the model at the entrance of this store. It is not only red, but also has many traditional elements. It looks very distinctive. I plan to buy it as a set." Ms. Chen said. Recently, the reporter visited a number of women's clothing brand stores in our city and learned that as the Spring Festival approaches, clothing such as horse-face skirts, double-breasted tops, knitted sweaters with cloud shoulders, and clothing with embroidery patterns, buckles, and diagonal lapel designs The style has become the "top trend" in various women's clothing stores. Many…

This spring, don’t rush to try any princess skirts or straight skirts. Not only are they bad on the street, but for ordinary amateurs, they can’t match the temperament worn by models, and if you are not careful, the overall matching will be very messy. Old-fashioned and dull. What is popular this year is the new Chinese style skirt. The overall item has both Chinese charm and atmosphere, as well as the Zen style that has been very popular in recent years. With such a skirt, you can become very stylish. It has the elegance and intellectuality of Chinese aesthetics, and any Chinese girl can wear this kind of skirt very beautifully! Try this black Chinese-style skirt. It is in Chinese style and fashion without losing the gentleness and elegance of women. It is also very easy for girls of all ages to control. It guarantees that no matter where you go, you will turn heads. They are all full! Party1: Try a Chinese-style skirt to create a Chinese-style atmosphere The Chinese-style skirt is also called an improved cheongsam. It not only has its own unique clothing style, but also draws on some elements of our country’s traditional clothing cheongsam…

The temperature is rising, and it’s the annual beauty season again. With full joy, welcome the beautiful days. Looking at the green branches, blowing the gentle spring breeze, enjoying the warm sunshine, the small beauty of life is nothing more than this. The beautiful and warm spring is the perfect time to dress yourself up delicately and elegantly. If you still don’t know what to wear this spring, you might as well use the “horse face skirt” to start a new Chinese-style romance. It is not only elegant and slim but also noble, and the rate of turning heads when walking on the street is very high. Let’s take a look! Everyone is rushing to wear Duma face skirt. What is the magic power of it? 1. Four skirt door design, showing classical craftsmanship Modern skirts are designed to be simple and chic, but the workmanship is certainly not as heavy as classical craftsmanship. A "real material" horse-face skirt will inevitably choose the design of four skirt doors, and use two-by-two overlap to form a unique "horse-face" structure, which is also the origin of the horse-face skirt. The unique four-skirt door design of the horse-faced skirt shows classical craftsmanship in…

Wearing Hanfu, Ni Ping seems to be dreaming back to the prosperous palace days of thousands of years ago. As a celebrity with rich hosting experience, Ni Ping made a stunning appearance in Hanfu, which was really eye-catching. The traditional Hanfu has taken on a new lease of life on her body. The beauty of Hanfu is the perfect fusion of tradition and modernity. As a traditional Chinese costume, Hanfu has experienced thousands of years of evolution. It has both elegant ancient style and modern fashion. And Ni Ping wears Hanfu, which perfectly blends tradition and modernity. With her transcendent temperament, she shows the unique charm of the beauty of Hanfu in contemporary times, making people feel like they are in the beautiful time of the past and present. The turquoise skirt shows a dignified temperament, and Ni Ping looks like a girl in a painting wearing Hanfu. This turquoise skirt is both solemn and elegant. Ni Ping is dressed in a green Hanfu, as if she is a fairy who stepped out of an ancient painting. Her slim figure makes people involuntarily admire the beauty of Hanfu and its perfect fit with Ni Ping. Ni Ping is wearing Hanfu,…

What is Hanfu? Is there any Hanfu style that can “unify the present”? Hanfu enthusiasts place their hope on the academic community to give authoritative answers. In this regard, the reporter interviewed Yu Ying, an associate researcher at the Department of Crafts and Crafts of the Shanghai Museum. Shangguan News: What exactly is Hanfu? Yu Ying: Strictly speaking, there is no so-called "Hanfu". It is a new concept. The public's interest in Hanfu originated from a series of textile cultural relics unearthed from the Mawangdui Han Tomb of the Western Han Dynasty. One of the plain yarn garments weighing 49 grams aroused people's initial surprise and admiration for Hanfu, as well as the national culture and traditional craftsmanship behind it. The craze for Hanfu started with the pursuit of Han Dynasty clothing, but the problem is that, academically speaking, there is no real Hanfu in the Mawangdui era. The clothing of the Han nation has integrated and borrowed the easy-to-wear advantages of various ethnic groups. Including the so-called Ming Dynasty Hanfu-shaped dark clothes that became popular later, the introduced robes were also widely popular robes that had long absorbed the excellent functions of northern ethnic costumes, rather than the robes…