From "the first person to wear Hanfu on the street" in 2003 to the current financing of Hanfu-related industries and the cooperation between Hanfu and film and television IP, the popularity of Hanfu culture continues to rise. Hanfu seems to be tearing off the label of niche culture and embracing a wider audience. However, behind the positive development of the market, a considerable number of people are staying away from the Hanfu circle, and the endless plagiarism is intruding on the development of the industry... People can't help but ask, can this "Hanfu craze" continue? how long? The dilemma of "breaking the circle" of mid-to-high-end HanfuHanfu, Lolita and JK uniforms are also known as the "three bankrupt sisters". Once they fall into the trap, it means they have another money-burning hobby. . Compared with ordinary clothing, the production process of Hanfu is complicated, and the design, fabric, embroidery, pattern, etc. are quite exquisite. The addition of layers of processes lengthens the construction period and increases the price. For a mid-to-high-end Hanfu brand, single items usually range from 1,400 yuan to 7,800 yuan, and most sets are priced around 10,000 yuan. Because of the complex process, it takes about a year…

Text | Spiral Lab, author丨Kwai Yong, editor丨NutsThe online Hanfu store is almost out of business. On the eve of 618, Taobao Hardware Crown Store "Girl Kayla" ran away with nearly 35 million yuan in arrears; halfway through 618, the 5 million fan shop "Lola Password" that started from Douyin was in tears Live broadcast, official announcement of store closure; on the same day that "Lola Code" closed its store, another Taobao Golden Crown store with millions of fans, "Retro Explosion" also announced the termination of operations. According to public reports, many leading e-commerce Hanfu stores have closed and cleared their stores since this year. These Hanfu stores have affordable prices, more than one million fans, and monthly sales of more than 4 or 5 digits. Without exception, they all took advantage of Taobao's early traffic bonus or Douyin's live broadcast trend to quickly gain momentum, and then retreated after the site's traffic peaked. When it comes to the reasons for store closures, most of them attribute it to the "gradually deteriorating e-commerce environment." "The more affordable Hanfu is sold, the more money is lost." Due to the soaring return rate, expensive shipping fees, and forced price reductions, many Hanfu merchants…

Source｜i Internet celebrity headlinesText｜Zhou XinjingEditor｜Chen ChenThe driving force of content-oriented consumer behavior is increasing day by day. Different from the common Hanfu anchors, the Douyin anchor "Little Bear Haunts" (hereinafter referred to as "Little Bear") takes the route of a designer style buyer, specializing in live broadcasts of niche designer brands, and selling Hanfu emphasizes design concepts. With the gradual development of personalization in public aesthetics, the advantages of various niche designer brands have become more and more obvious, and Xiaoxiong has exerted its own taste and used the talent effect to link niche designers. On the brand and consumer side, on the one hand, it helps niche designer brands broaden the boundaries of brand quality and efficiency; on the other hand, it also meets consumers' fashion consumption needs. Driven by fashion design concepts, the niche Hanfu live broadcast room has achieved impressive sales results that can rival or even surpass popular brand Hanfu. Focus on personalized fashion With the rapid development of social economy and culture, personalized consumption has entered a new era. The appeal of traditional clothing brands, fast fashion brands and other clothing brands to the younger generation who pursue personalized consumption is gradually weakening, which gives…

For the audience, actor Liu Huan's last impressive role may have been Qi Dasheng in "Baby Daddy" because he was so warm-hearted. That is also a "good person" in his own eyes. He is very complete, but he is only just a good person. Four years later, he played the role of Wei Ming Emperor Cao Rui in the Three Kingdoms drama "Tiger Roars and Dragon Roar". Not long after his appearance, Liu Huan showed the emperor's neurotic characteristics: after taking the throne, Cao Rui hired a large number of painters to paint his biological mother who was sentenced to death. Painters who had never seen Zhen Mi found it difficult to paint the portrait of Zhen Mi. Cao Rui was furious and executed these painters one after another. According to the setting of the plot, Liu Huan put on Hanfu and ordered the painter to draw a portrait of Zhen Mi using him as a reference. Not only that, Cao Rui, played by Liu Huan, is also suspected of being like Long Yang in the play, and he has a relationship with the little eunuch around him who is like a monarch and his ministers, and like family members.…

6month1day—2On the same day, the first audition of the Splendid Mountains and Rivers National Style Awards ‖Central Plains Culture Seasonal National Style Costume Show was held in Zhengzhou Jinshui Miyou Creative Park. Nearly 400 came from all over the country. p> contestants, many distinguished guests and Hanfu colleagues were present to participate in the parade and watch the ceremony. Each group of contestants went through Hanfu catwalk displays, talent performances, and on-site scoring. In the end, a total of 60 outstanding contestants qualified for promotion and successfully entered the semi-finals. 00:30 Number list of the qualified players in the first audition (6month1 Japan):34, 39, 41, 42, 50, 51, 52, 53, 54, 60, 65, 66, 67, 82, 83, 84, 85, 86, 87, 88, 89, 101, 110, 113, 114, 120, 121, 126, 127, 132, 133, 134, 135, 136, 138, 147, 155, 159, 161, 173 The number list of the qualified players in the first audition (6 month2 day): 32, 43, 57 , 59, 60, 61 p>, 86, 98, 100 , 130, 138, 139, 140, 160, 161, 162, 163, 178, 188, 190 Style of some of the advanced players Congratulations to the contestantsThrough the Hanfu display and talent showQualified for advancementRegister for the…

Reporter|Huang ShanAllbirds, an American environmentally friendly concept shoe brand, has also come to China. According to "Hanfu Daily", last week, the brand's first store in China opened in Shanghai Industrial Taikoo Hui. At the same time, the Allbirds Tmall flagship store also entered the trial operation stage, and the brand's official Chinese website was officially launched. Spending a lot of money to invest in offline stores, forming a 25-person Shanghai team, and planning to cover omni-channel retail, this casual shoe retail company that focuses on the sustainable development of the supply chain seems to be playing a big game in China. Currently, consumers can already buy Allbirds shoes on Tmall Mall. Allbirds' classic wool series and eucalyptus fiber series are both on sale, and the shoes sold include running shoes and casual flat shoes. The product prices range from 899 to 1,099 yuan, which is slightly higher than the US official website price after converting the exchange rate. When facing the Chinese market, international brands often cross the river by feeling the stones. Before spending large sums of money to expand into the Chinese market, they usually choose to enter one or two large e-commerce companies to test the water…

This article is about 1,900 wordsIt takes about 8 minutes to readFinancial Investment News reporter He MengluBoth supply and demand, and positivity and optimism are the two key words that run through this year’s domestic tourism market. Judging from the booking data of many online travel platforms, the demand for travel during the Dragon Boat Festival holiday this year will continue to be released. It is foreseeable that during the Dragon Boat Festival holiday, which has a strong "Chinese flavor", with the accelerated influx of new consumption scenarios, the domestic tourism market will be exciting. "Overall, the domestic tourism industry is expected to continue its good development momentum during the Dragon Boat Festival holiday." Chen Qiankang, a professor at the School of History, Culture and Tourism of Sichuan Normal University, said in an interview with a reporter from the Financial Investment News that this year's Dragon Boat Festival The short holiday coincides with the travel peak during the college entrance examination graduation season, so it will have a positive driving effect on both long-term and short-term travel. Going to the next province to “visit” has become the normA reporter from the Financial Investment News noticed that from the booking data…

This article is reproduced from: Huashang.com The TV series "The Twelve Hours of Chang'an" said: "There is no greater and majestic city than Chang'an."On the eve of May Day, the country's first Tang-style street life experience block "Chang'an Ten" "Two Hours" appeared in Xi'an Mandi Square. During the May Day holiday alone, 60,000 people lined up for reservations. So far, more than 140,000 people have made reservations, and the popularity continues unabated. "Did you go to the 'Chang'an Twelve Hours' today?" "Have you made an appointment for the 'Chang'an Twelve Hours'?" Many netizens issued "soul torture". The streets were crowded with people, and the "Hanfu" craze was revived. Tourists said, "It seems like I have really traveled back to the Tang Dynasty. I don't feel so immersed without wearing Hanfu."Hanfu, the full name of "Hanfu" "Traditional clothing", also known as Han clothing and Han clothing, is a system of traditional clothing and accessories of the Chinese Han people that is obviously different from other ethnic groups. It is also the embodiment of China's "land of clothing" and "land of etiquette", and does not specifically refer to the clothing of the Han Dynasty. Pipa flying sleeves, elegant robes, crimson lips, and…

Chao News Client Reporters Xiao Congwen Xu Tiancheng Jin Chen Shen Yeting In the live broadcast room of Jiaxing Caiyue Zhixue Clothing Co., Ltd. located in Xucun, Haining, the anchor is live broadcasting horse-faced skirts. Photographed by reporter Wang ZhijieA brocade vest is layered with a hoodie, an embroidered jacket is paired with jeans, and a cool horse skirt is worn under a white T-shirt... In this spring and summer, whether traveling, shopping or even going to work, you can often see people wearing discreet clothes. Young people wear clothes with Chinese elements such as buttons, slant lapels, and stand-up collars. New Chinese style has become a popular code for the new generation of clothing. The so-called new Chinese style has no clear definition at present. It can be understood as "clothing that combines traditional Chinese elements with current aesthetic trends". It focuses on being elegant but not heavy, unique but not exaggerated. Standing at the forefront of this wave of national trends, some traditional clothing industry towns in Zhejiang are frequently out of the industry: Xucun, Haining, which started out as curtain fabrics and wall coverings, produces about 30% of the country’s new Chinese-style fabrics; One-third of the new…

Clothes such as Tang Dynasty skirts and Ming Dynasty horse-faced skirts that incorporate fashion elements have become popular outside the circle, forming a new national trend among young people. What many people don't know is that the quiet revival of Hanfu's colorful clothes, this contemporary legend of "clouds think of clothes and flowers think of appearance", is connected with Cao County, Heze City, Shandong Province, the largest Hanfu production base in the country. The rise of e-commerce "Twin Stars" Regarding Caoxian Hanfu, a set of latest data is quite eye-catching: Caoxian Hanfu from January to September this year Sales reached 5.531 billion yuan, a year-on-year increase of 45.22%, a record high. The Hanfu produced in Caoxian County accounts for 40% of the national Hanfu market. The Hanfu Industry Center of Cao County is located in Daji Town and Ancailou Town, which are more than 20 kilometers away from the county seat. People call these two towns the "Twin Stars" of the Hanfu industry. At the Aiyuncang Hanfu Base in Ancailou Town, Cao County, female anchors walked the show wearing Hanfu. Photo by Xinhua News Agency reporter Guo Xulei"Cao County has a permanent population of more than 1.3 million and is…

Text/Du Yilan"What is it like to wear Hanfu to travel?" "On May Day, wearing Hanfu out for the first time" "Being Hanfu has become a 'national trend'" , on platforms such as Bilibili and Xiaohongshu, more and more users are beginning to share their experiences wearing Hanfu. During the May Day period, elegantly dressed Hanfu enthusiasts can be seen everywhere in the Forbidden City, Phoenix Ancient City, West Lake and other places, and "Hanfu + scenic spots" has become a new way of playing for young people. Wearing Hanfu out in the street is very popular among young people. According to a report by iiMedia Research, the number and market size of Chinese Hanfu fans are growing rapidly. It is predicted that the number of Hanfu fans in 2021 is expected to reach 6.894 million, and the market sales will reach 10.16 billion yuan. On the official website of a certain Hanfu brand, a set of Hanfu sells for tens of thousands of yuan, and the construction period of the clothing is scheduled until March next year. The Hanfu market has huge potential, and capital is rushing to enter the market. In April this year, well-known institutions such as Tencent,…

Source: Read FinanceAuthor | Dong WuyingEditor | Wu YalingIn the field of consumption, there has always been a saying that seems to be a joke but is actually convincing. In other words, according to the ranking of consumption power, women>children>elderly people>dogs>men. Female consumers support a huge consumer market. The purchasing power of the women behind Jack Ma cannot be underestimated. According to Accenture data, China has nearly 400 million female consumers aged 20-60, who control up to 10 trillion in consumer spending every year, enough to form the world's third largest consumer market, close to Europe The combined retail markets of Germany, France, and the United Kingdom. Moreover, more than 60% of Chinese household consumption is dominated by women, especially clothing, shoes and hats, maternal and infant products, makeup and beauty products, etc. Women have higher decision-making power. The so-called "her economy" supports more than half of the sky. For this reason, many entrepreneurs and investors also tend to look for investment opportunities in women's businesses, hoping for greater returns. But in fact, looking at the consumer market, women’s money is not that easy to make. Looking at the A-share clothing industry, there are almost no companies with the main…

Beijing Actors dressed in Hanfu perform at a scenic spot in Xi'an. Published by Xinhua News Agency Hanfu enthusiasts experience the fun activities of the "2024 Chang'an Shangsi Festival" at Tang Furong Garden in Xi'an. Published by Xinhua News Agency Tourists admire flowers and take photos at the Qinglong Temple Ruins Scenic Area in Xi'an. Xinhua News Agency [The cultural code behind those Internet celebrity cities] Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, you can see people wearing clothes everywhere.The "little brother" and "little sister" of Hanfu. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described…

Wearing a Hanfu and a hairpin, he seemed to be the person in the painting. In recent years, the “Hanfu craze” has swept across China’s young population. In Putuo Chuangxiang Tower Park, there is actually a high-quality Hanfu offline physical store, which conveys Hanfu culture and provides consumers with diverse experiences. Mingxi Traditional Hanfu Dress ShopMingxi Traditional Hanfu Dress Shop (Shop 107, No. 1, Chuangxiang Tower, 100 Yejiazhai Road) is an agency selling original Hanfu and accessories brands, Hanfu wedding clothes A Hanfu experience center that integrates rental, photo photography, cultural promotion and other functions. Store manager Cao Yirong graduated from the Department of History and has a deep interest in traditional Chinese culture. She has been promoting Hanfu for eighteen years. “The original intention of opening this store is to let as many people as possible learn about Hanfu and discover the cultural genes of everyone.” confidence." Cao Yirong said. Cao YirongAccording to Cao Yirong, Mingxi Traditional Hanfu Dress Shop also purchased a property in a commercial and residential residence in Putuo District earlier. Later, the store was moved to the Chuangxiang Tower Park. The open walk-in space in the park also brought a lot of customer flow to…

Original title: Understanding the cultural aesthetics behind Xi’an’s “Hanfu craze”Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, "little brothers" and "little sisters" wearing Hanfu can be seen everywhere. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described as "the first city of Hanfu". In the past two years, with the spread of short videos, Xi'an has also become an "Internet celebrity city" in people's eyes because of the frequent "out of the circle" Hanfu. Each "Hanfu short video" seems to make people travel through time and space, arousing everyone's endless reverie about the culture of the Han…

Wearing a Hanfu and a hairpin, he seemed to be the person in the painting. In recent years, the “Hanfu craze” has swept across China’s young population. In Putuo Chuangxiang Tower Park, there is actually a high-quality Hanfu offline physical store, which conveys Hanfu culture and provides consumers with diverse experiences. Mingxi Traditional Hanfu Dress ShopMingxi Traditional Hanfu Dress Shop (Shop 107, No. 1, Chuangxiang Tower, 100 Yejiazhai Road) is an agency selling original Hanfu and accessories brands, Hanfu wedding clothes A Hanfu experience center that integrates rental, photo photography, cultural promotion and other functions. Store manager Cao Yirong graduated from the Department of History and has a deep interest in traditional Chinese culture. She has been promoting Hanfu for eighteen years. “The original intention of opening this store is to let as many people as possible learn about Hanfu and discover the cultural genes of everyone.” confidence." Cao Yirong said. Cao YirongAccording to Cao Yirong, Mingxi Traditional Hanfu Dress Shop also purchased a property in a commercial and residential residence in Putuo District earlier. Later, the store was moved to the Chuangxiang Tower Park. The open walk-in space in the park also brought a lot of customer flow to…

The China Grand Canal Museum will hold an International Museum Day theme event on May 18. "Emperor Yang of the Sui Dynasty" and other "ancient figures" will make a stunning appearance wearing restored Hanfu. The Hanfu worn by "Emperor Yang of the Sui Dynasty" was restored and made by a Nanjing girl Zhang Zening based on historical data. In eight years, Zhang Zening visited museums in more than ten cities in China and turned the graphic costumes in the murals into reality. Amidst the intensive sound of sewing machines in the studio, the reporter met Zhang Zening. Dressed in plain clothes, she looks like a woman stepping out of an ancient painting. The nearly rough studio has bookshelves filled with collections of paintings, including Yongle Palace murals and clothing patterns, the complete collection of Dunhuang murals, Fahai Temple murals and clothing materials, etc.; the table is covered with Zhang Zening's hand-drawn manuscripts. The set of Hanfu in front of me is the first one restored by Zhang Zening. It is inspired by the jade girl holding a golden furnace in the mural of Yongle Palace. The half arm is printed with a complete tortoise shell pattern, and the belt is…

CCTV News from Beijing on May 17 (Reporter Song Xue) “Understanding a city starts from the museum.” May 18 is the annual International Museum Day. In recent years, museums have served as places to inherit and display culture. Important places have attracted more and more tourists, and the "cultural museum craze" continues to heat up. According to data from the State Administration of Cultural Heritage, during the 2024 May Day holiday, more than 50 million visitors to more than 6,000 museums across the country, 4.04 million visitors to 55 national archaeological sites parks, and many cultural and museum institutions The number of visitors received reached a record high for the same period in previous years. Nowadays, young tourists and families with children have become the main consumer force in the cultural tourism boom. Tuniu's latest booking data so far shows that among users who have booked cultural and tourism-related products this year, users aged 45 and under accounted for 86% of trips, of which 15% were aged 0-18; 14% were aged 19-25 %; those aged 26-35 accounted for 34%; those aged 36-45 accounted for 23%. From the ever-selling Forbidden City calendar to the cultural and creative ice cream launched by…

[The cultural codes behind those Internet celebrity cities]Author: Yang Na (Chief Editor of China Central Radio and Television Station, Renmin University of China Part-time researcher at the Research Center for Sociological Theory and Methods)Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, "little brothers" and "little sisters" wearing Hanfu can be seen everywhere. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described as "the first city of Hanfu". In the past two years, with the spread of short videos, Xi'an has also become an "Internet celebrity city" in people's eyes because of the frequent "out of the circle"…

Children wearing Hanfu imitate the poses of sculptural figures. Guangming Picture/IC PHOTO Actors dressed in Hanfu perform at a scenic spot in Xi'an. Published by Xinhua News Agency A Hanfu makeup artist is doing makeup for a customer. Guangming Picture/IC PHOTO Two girls wearing Hanfu are shopping in the mall. Guangming Picture/IC PHOTO Hanfu enthusiasts experience the fun activities of the "2024 Chang'an Shangsi Festival" at Tang Furong Garden in Xi'an. Published by Xinhua News Agency Tourists admire flowers and take photos at the Qinglong Temple Ruins Scenic Area in Xi'an. Xinhua News Agency [The cultural code behind those Internet celebrity cities] Today, people wearing Hanfu can be seen in many cities young people. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, "little brothers" and "little sisters" wearing Hanfu can be seen everywhere. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the…