00:54Recently, there have been voices on the Internet questioning the increasingly smaller sizes of Hanfu and the increasingly narrow standards for women’s appearance. The newly bought pants need to be shortened by 10 centimeters, and wearing a top makes me breathless“The pants are longer and the clothes are shorter. My figure is already like this Is it bad?" On May 30, Ms. Xu, a Taiyuan citizen, kept feeling after going shopping. After investigation, the reporter found that many women's clothing sizes were too exaggerated, which attracted complaints from ladies. Making longer and longer trousersOn May 29, Ms. Xu took 3 pairs of newly bought trousers to the mall to have the hems cut. The 3 pairs of trousers were each cut to about 10 centimeters. . "Who are these pants made for now? Why are they so long?" Ms. Xu complained while waiting. Ms. Xu is 1.65 meters tall. Before, she always thought her height was okay. In the past two years, she has become less and less confident about her height because of the length of her pants. "Every time I buy pants, I have to cut them off, usually about 10 centimeters. The average height of women now…

Reporter|Huang ShanAllbirds, an American environmentally friendly concept shoe brand, has also come to China. According to "Hanfu Daily", last week, the brand's first store in China opened in Shanghai Industrial Taikoo Hui. At the same time, the Allbirds Tmall flagship store also entered the trial operation stage, and the brand's official Chinese website was officially launched. Spending a lot of money to invest in offline stores, forming a 25-person Shanghai team, and planning to cover omni-channel retail, this casual shoe retail company that focuses on the sustainable development of the supply chain seems to be playing a big game in China. Currently, consumers can already buy Allbirds shoes on Tmall Mall. Allbirds' classic wool series and eucalyptus fiber series are both on sale, and the shoes sold include running shoes and casual flat shoes. The product prices range from 899 to 1,099 yuan, which is slightly higher than the US official website price after converting the exchange rate. When facing the Chinese market, international brands often cross the river by feeling the stones. Before spending large sums of money to expand into the Chinese market, they usually choose to enter one or two large e-commerce companies to test the water…

This article is reproduced from: Huashang.com The TV series "The Twelve Hours of Chang'an" said: "There is no greater and majestic city than Chang'an."On the eve of May Day, the country's first Tang-style street life experience block "Chang'an Ten" "Two Hours" appeared in Xi'an Mandi Square. During the May Day holiday alone, 60,000 people lined up for reservations. So far, more than 140,000 people have made reservations, and the popularity continues unabated. "Did you go to the 'Chang'an Twelve Hours' today?" "Have you made an appointment for the 'Chang'an Twelve Hours'?" Many netizens issued "soul torture". The streets were crowded with people, and the "Hanfu" craze was revived. Tourists said, "It seems like I have really traveled back to the Tang Dynasty. I don't feel so immersed without wearing Hanfu."Hanfu, the full name of "Hanfu" "Traditional clothing", also known as Han clothing and Han clothing, is a system of traditional clothing and accessories of the Chinese Han people that is obviously different from other ethnic groups. It is also the embodiment of China's "land of clothing" and "land of etiquette", and does not specifically refer to the clothing of the Han Dynasty. Pipa flying sleeves, elegant robes, crimson lips, and…

"My pants are too long and my clothes are too short, am I already in such bad shape?" On May 30, Ms. Xu, a Taiyuan citizen, kept lamenting after going shopping. After investigation, a reporter from Shanxi Evening News found that many clothes sizes were too exaggerated, which attracted complaints from ladies. Making longer and longer trousersOn May 29, Ms. Xu took 3 pairs of newly purchased trousers to the mall to cut the hems of the trousers. The 3 pairs of trousers were each cut to about 10 centimeters. . "Who are these pants made for now? Why are they so long?" Ms. Xu complained while waiting. Ms. Xu is 1.65 meters tall. Before, she always thought her height was okay. In the past two years, she has become less and less confident about her height because of the length of her pants. "Every time I buy pants, I have to cut them off. Basically, I have to cut them down to about 10 centimeters. The average height of women now is more than 1.70 meters?" Ms. Xu said. Ms. Xu’s complaints attracted the echo of many customers around her. At 5 pm on May 29, in this shopping…

As times change, people seem to have formed a set of conventional standards for men's dress code -It should not be too showy, and neat trousers are standard. But in fact, during the Louis XIV period, the dressing system of the royal men was different - they would wear wigs, earrings, and lace costumes, and their sophistication was no less than that of women. In this widely circulated portrait, you can also see Louis XIV wearing high heels. He is even regarded by many as the inventor of high heels because of this portrait. After entering modern times, the Peacock Revolution launched in the 1960s became a watershed in changing men's clothing. During this period, in addition to dark suits, men also have many bright and gorgeous choices. In this revolution of "liberating men's clothing", rock stars have the most profound influence. From the Beatles to David Bowie, when these important singers put on wide collars and wide-leg pants, and when they "armed" themselves with various colors, In other words, it is breaking the traditional boring dress code. David Bowie is a representative among representatives. On the cover of his album "The Man Who Sold The World", David wore a…

Chao News Client Reporters Xiao Congwen Xu Tiancheng Jin Chen Shen Yeting In the live broadcast room of Jiaxing Caiyue Zhixue Clothing Co., Ltd. located in Xucun, Haining, the anchor is live broadcasting horse-faced skirts. Photographed by reporter Wang ZhijieA brocade vest is layered with a hoodie, an embroidered jacket is paired with jeans, and a cool horse skirt is worn under a white T-shirt... In this spring and summer, whether traveling, shopping or even going to work, you can often see people wearing discreet clothes. Young people wear clothes with Chinese elements such as buttons, slant lapels, and stand-up collars. New Chinese style has become a popular code for the new generation of clothing. The so-called new Chinese style has no clear definition at present. It can be understood as "clothing that combines traditional Chinese elements with current aesthetic trends". It focuses on being elegant but not heavy, unique but not exaggerated. Standing at the forefront of this wave of national trends, some traditional clothing industry towns in Zhejiang are frequently out of the industry: Xucun, Haining, which started out as curtain fabrics and wall coverings, produces about 30% of the country’s new Chinese-style fabrics; One-third of the new…

BeijingThe next "horse-faced skirt"? Ban Yue Tan reporter Zheng XuejingWhen you think of cheongsam, you may think of the graceful or bright beauties in movies and TV dramas, the brides toasting at weddings, or the lines of encouragement before the college entrance examination. Mothers whose candidates "succeeded". Dignity, grandness, refinement and curves seem to have become synonymous with cheongsam, as if it can only be worn on formal occasions. In fact, under the new Chinese spring breeze, the fashion trend of cheongsam and horse skirt is the same, becoming more and more daily, casual and comfortable. The new Chinese style is very popularDifferent from the past precious fabrics such as silk, today’s cheongsam is more wear-resistant in response to the needs of young people, and is mostly made of Cotton, linen, chiffon, acetate are the main ones, and even strong fabrics such as denim are used. "Fabrics have become affordable and diversified. You can buy one for about 100 yuan. Wearing a cheongsam is no longer a luxury." Chao Yu, a cheongsam enthusiast, said, "It's not that I don't want to use the popular Xiangyun yarn or silk, but I can't. The price is too high, and students pay more…

The picture shows the "half arm" of the Tang Dynasty that Zhao Bo successfully copied. Photo by Liu XinyuChina News Service, Langfang, August 15th (Song Mintao and Zheng Chenzi) Measurement, pattern making, cutting... On the 15th, in a Hanfu studio in Yongqing County, Hebei Province, Hebei Provincial Non-profit Zhao Bo, the inheritor of traditional Han costume making skills in the heritage project, measured the dimensions with a measuring tape and made a pattern on kraft paper. In a few minutes, the pattern of a Hanfu Taoist robe was completed. When you walk into the Hanfu studio, there are only a desk, a measuring tape, and a pair of scissors... It is in this minimalist studio that Zhao Bo successfully copied the Han Dynasty plain gauze clothes and Tang Dynasty clothes. There are more than 100 pieces of exquisite Hanfu including half-arms from the Dynasty, collared shirts from the Song Dynasty and collared robes from the Yuan Dynasty. Twenty years ago, when he was only 15 years old, Zhao Bo followed in his father’s footsteps and started collecting Hanfu. At the age of 16, in Tianjin, Zhao Bo collected a piece of Qing Dynasty court clothing for the first time on…

Source: Read FinanceAuthor | Dong WuyingEditor | Wu YalingIn the field of consumption, there has always been a saying that seems to be a joke but is actually convincing. In other words, according to the ranking of consumption power, women>children>elderly people>dogs>men. Female consumers support a huge consumer market. The purchasing power of the women behind Jack Ma cannot be underestimated. According to Accenture data, China has nearly 400 million female consumers aged 20-60, who control up to 10 trillion in consumer spending every year, enough to form the world's third largest consumer market, close to Europe The combined retail markets of Germany, France, and the United Kingdom. Moreover, more than 60% of Chinese household consumption is dominated by women, especially clothing, shoes and hats, maternal and infant products, makeup and beauty products, etc. Women have higher decision-making power. The so-called "her economy" supports more than half of the sky. For this reason, many entrepreneurs and investors also tend to look for investment opportunities in women's businesses, hoping for greater returns. But in fact, looking at the consumer market, women’s money is not that easy to make. Looking at the A-share clothing industry, there are almost no companies with the main…

Article｜Flux BusinessMore than a month after retaking the CEO position, Under Armor founder Kevin Plank announced In the reorganization plan, he rejected many attempts by previous managers and wanted to "restart" the brand in all aspects. Last week (May 16), Under Armor announced poor fiscal year 2024 results, with revenue falling 3% to US$5.7 billion and net profit falling 38% to US$232 million. Among them, profit in the fourth fiscal quarter fell by more than 96% year-on-year, directly from US$170.6 million in the same period last year to US$6.57 million. Under Armor has been standing still for a long time. In fiscal year 2018, the company’s revenue was close to US$5.2 billion. Six years later, it is still trapped under US$6 billion and is still retreating (fiscal year 2023: 59 One hundred million U.S. dollars). During this period, the company experienced Plank and two other CEOs, but neither of them completely improved and lagged behind its peers. After the above-mentioned results were announced, the company announced that it had approved a restructuring plan, which is expected to cost US$70-90 million, including US$7-15 million in severance pay reserved for laid-off employees, but it is unclear what the plan will be. How…

The song "Promise" made Guo Youcai, a young man from Heze, Shandong Province, popular. He led a city on fire by himself. Also becoming popular is Heze South Railway Station, which many locals have never heard of, which has also made more people aware of Heze, the "Peony Capital of China". A reporter from Upstream News (email baoliaosy@163.com) noticed that starting from April, to this year’s May Day holiday, and now to Guo Youcai, Heze has seized the opportunity many times, peony hairpins, Caoxian Hanfu... let the Internet Traffic has become the “retention” of Heze Cultural Tourism. Heze South Railway StationIn fact, it has never been abandonedOn May 20, Heze citizen Ni The lady told the upstream news reporter that she was Guo Youcai’s first fan at Heze South Station. When Guo Youcai was not popular yet, she used to dance behind Guo Youcai to his songs. Guo Youcai broadcast live at Heze South Station. According to Heze Newspaper All Media"Meeting Guo Youcai was also by chance. I have watched his 'Heze Step' before. I saw it live at the South Railway Station on April 18. Because it is close to home, I watch it every day. I went to…

BeijingXinhua News Agency, Beijing, May 14thTitle: "New Chinese-style" clothing is so popular that it "goes out of the circle", how does the "national trend" become a craze ? Xinhua News Agency reporter Zhang XinxinSong brocade vest paired with jeans, shirt paired with horse skirt, stand-up collar, cloud shoulders and other elements "introduced" into daily wear... This spring In summer, "new Chinese-style" clothing continues to be popular and becomes a new phenomenon in the domestic consumer market. What creates the “traffic password” of national style clothing? How did the “national trend” become a craze? The reporter went into the first-line market and interviewed all parties in the industry. The clothing market has become popular, and the "national trend" has "swept" in the clothing marketHandmade buttoned cardigans, Xiangyun gauze dresses... "post-90s" white-collar workers Ms. Wang added a lot of "new Chinese-style" clothing to her Taobao shopping cart. She said that since last year, she has become obsessed with Chinese-style clothing and has collected almost every type of popular trendy product. “When shopping and traveling, I always choose ‘new Chinese style’ to match, which is both fashionable and interesting.” On April 18, tourists wearing Hanfu took photos by the West Lake in Hangzhou.…

Song brocade vests are paired with jeans, shirts are paired with horse skirts, and elements such as stand-up collars and cloud shoulders are "introduced" into daily attire... This spring and summer, "new Chinese-style" clothing continues to be popular and has become a new phenomenon in the domestic consumer market. What creates the “traffic password” of national style clothing? How does "national trend" become a craze? The reporter went into the first-line market and interviewed all parties in the industry. The clothing market has become popular, and the "national trend" has "swept" in the clothing marketHandmade buttoned cardigans, Xiangyun gauze dresses... "post-90s" white-collar workers Ms. Wang added a lot of "new Chinese-style" clothing to her Taobao shopping cart. She said that since last year, she has become obsessed with Chinese-style outfits and has collected almost every type of popular trendy product. “When shopping and traveling, I always choose ‘new Chinese style’ to match, which is both fashionable and interesting.” On April 18, tourists wearing Hanfu took photos by the West Lake in Hangzhou. Photo by Xinhua News Agency reporter Han ChuanhaoSince this year, "New Chinese Style" has continued to be popular. Walking in the streets and alleys, you often see people…

AnhuiAt the Yimeishang Celebrity Festival held from May 9th to May 11th, Yu Rongchu broke the rules and uniquely invited a group of celebrities Brothers and sisters in gorgeous Hanfu came to the rescue and jointly performed a unique emotional skin care feast. This cross-border cooperation not only cleverly combines the charm of traditional culture with modern skin care concepts, but also brings a refreshing experience to the celebrities at the scene. At the Red Man Festival, the brothers and sisters in Hanfu were dressed in exquisite costumes, like fairies traveling through time and space, and their jade faces complemented each other, forming a beautiful picture. Their joining not only injected new vitality and creativity into Yu Rongchu, but also added a strong cultural atmosphere to the entire Yimeishang Red Man Festival, allowing everyone to feel the charm of Hanfu culture. At the same time, through personal experience and sharing, they made the celebrities present feel the uniqueness of Yurongchu's emotional skin care products. Yurongchu uses the essence of vegetation to endow Yurongchu, which perfectly combines traditional Chinese herbal medicine with modern skin care technology. It uses saffron for emotional skin care, nourishing emotions internally, nourishing the skin externally, and…

Through Time and Space: A Wonderful Journey of Han Clothing and Calligraphy and Painting Planning ProjectPlanner: Wuxi Art MuseumForeword"National Style Han Clothing and the Art of Calligraphy and Painting "Integrated Creativity Exhibition" is a very meaningful theme. It combines traditional culture with modern creativity and shows the charm and innovative spirit of Chinese culture. The following are some possible exhibition contents and features:1. Hanfu display: The exhibition can display various styles and styles of Hanfu, allowing the audience to understand the history, cultural background and production process of Hanfu. The beauty of Hanfu can be presented through model catwalks, static displays, etc. 2. Calligraphy and painting works of art: The exhibition can bring together some excellent calligraphy and painting works of art, including traditional Chinese paintings, calligraphy and modern creative paintings. These works can echo each other with Hanfu and reflect the unique charm of Chinese calligraphy and painting art. 3. Creative design: Creative design works that integrate Hanfu elements and calligraphy and painting art will be the highlight of the exhibition. This can include clothing design, jewelry design, home furnishing design, etc., showing the ingenious combination of tradition and modernity. 4. Interactive experience: Set up some interactive experience areas…

Mother's Day is coming soon. In addition to sending care and blessings to your mother, you should also choose a thoughtful gift for her. Recently, JD.com Clothing and Beauty has launched a special Mother's Day gift sale, joining hands with big brands such as La Mer, Guerlain, VOA, San Luo, Sanqiang, Calvin Klein, Lao Fengxiang, Chow Tai Fook, Saturday Fook, Coach, GUCCI, Yupintang, Huai Alai and other , bringing more than 50% off gift boxes covering Hanfu, gold jewelry, beauty and skin care, bags, watches and glasses, shoes and boots and other categories. You can also enjoy discounts such as 30% off for every 300 yuan spent, making Mother's Day gifts even more valuable. Open the JD.com APP and search for "Clothes, Beauty and Mother's Day" to enter the venue to purchase. Giving your mother a high-quality dress, skin-friendly home clothes, comfortable underwear and other clothing on Mother's Day is not only frequently used by mothers, but also makes her daily wear more relaxed and comfortable. For example, the VOA brand, which specializes in Song Yun aesthetics, brings a red-colored dress in bright colors and a two-piece mulberry silk T-shirt in a unique latte color, both of which are must-have…

Source: Juanba StudyroomPoke the blue word "Juanba Studyroom" to follow Juanba. Juan Dad Study RoomText | Juan DadPictures | Some are from the Internet, please contact us for deletion if there is any infringementWelcome to share, leave a message to exchange, please note if you reprint Clarify the source"Feelings"There are 100 Hamlets in the eyes of 100 people. The clothing industry cannot be unified. Behind each clothing brand concept, it conveys a kind of scene and a kind of situation. A kind of personality, a kind of demand or a kind of culture, only sports brands occupy a relatively high market concentration and a relatively long duration, which is why Anta can command a substantial premium. The apparel industry is an extremely difficult industry, and there is no reason why the market has abandoned apparel brands. Changes are too fast, sustainability is too short, reliance is too much on management ability and entrepreneur restraint, and inventory depreciation are all inherent flaws in the nature of the industry. However, the forest is big and there are always different birds. Products that I have personally experienced are too cheap. Depending on the target, or different positioning and conditions given by the times,…

Beijing Even female celebrities can’t wear them “What kind of pants can’t even be worn by Angelababy?”On Youku In the popular variety show "Friends' Weekend", the female star Angelababy, who was once known as the "spike girl", tried on a pair of pants, but when she got to the fitting room, she found that the pants were too small to fit. Jin Jing, who was next to him, complained when he saw this. When he and Ouyang Nana were trying on clothes, they both said in unison that they wanted to get a pair of pants one size larger. "Are clothing brands now also creating anxiety for female celebrities?" Jin Jing asked. This video of trying on clothes resonated with many women on the Internet. The topic of Hanfu sizes getting smaller and smaller once even hit the microblog. Bo hot search. There are many S size girls who weigh 100 pounds and say that they can only buy M size clothes now. Girls with larger sizes complained, "I used to wear XL but now I have to wear XXXL." "Going to a Hanfu store is like visiting a children's clothing store" and "Today's Hanfu is designed like a new…

In the latest talk show, Yan Yi and Yan Yue talked about pockets in Hanfu, "Girls' summer clothes don't have pockets. Even if they do, they are fake pockets, or they just draw a pocket." Talk show conference. I just remembered that every time I go out with a good friend, even for a walk, she has to carry a bag. It wasn't that she had to show off her bag, but the summer clothes she was wearing had no room to store two simple belongings, her cell phone and keys. Even in pants with pockets, girls’ pockets are generally much smaller than boys’ pockets. Previously, a blogger shot a video. It was difficult for girls’ jeans to accommodate an iPhone 13. Even if they were put in, half of them would be exposed. Boys’ jeans, on the other hand, are generally loose and comfortable and can easily fit into the iPhone 13 pro max. Don't be afraid of falling out. The pocket sizes of boys and girls vary greatly. /YouTubeAs a child, I used to marvel that the pockets of my father’s trousers were like Doraemon’s treasure chest. When he comes home from get off work every day, he…