BeijingIn Caoxian County, Shandong Province, the largest production area of ​​Hanfu in my country, online sales of Hanfu have reached 1.26 billion yuan since 2024. "Oriental Outlook Weekly" reporter Wang Yang and editor Qin Liudi On the evening of September 28, 2023, the 2023 Luoyang Heluo Cultural Tourism Festival and the 6th Central Plains International Cultural Tourism Industry Expo - Hanfu Fashion Design Week opened at Zhengda International Plaza in Luoyang, Henan Horse-faced skirts, chest-high underskirts, hundred-fold skirts... Wearing Hanfu has become a popular choice in various scenarios such as checking in at scenic spots, wedding ceremonies, shopping, gatherings with friends and even square dancing. A new trend in public dress in recent years. The "Hanfu craze" continues to heat up, and the blending of tradition and new trends has activated cultural resources, ignited the consumer market, and driven industrial development. In recent years, Hanfu has gradually become popular among young people. Their youthful expression and fashionable presentation have allowed traditional Chinese culture to enter daily life in a concrete form and tangible entity. Chinese traditional clothing culture has a long history. A piece of clothing that integrates Chinese aesthetics is not only a consumer choice, but also reflects the…

08:10 "On average, more than 500 sets can be sold a day" "We opened the business on the second day of the new year, so busy that we have no time to eat" "All the models have been sold" "We still owe 30,000 pieces that have not been shipped" ...During the Spring Festival, sales of Hanfu in Caoxian County were booming. Data show that in January this year, sales of Hanfu in Caoxian County reached 920 million yuan, of which sales of New Year-themed horse-faced skirts reached 400 million yuan, setting a new record. Pinduoduo data shows that among the top 2,000 online stores selling Hanfu in the country on the platform, 1,200 are from Cao County. Many people’s “first Hanfu” mostly come from this small town. So, what’s so good about Caoxian Hanfu? Why is it so popular? Started from performance costumes Several larger Hanfu production and sales companies in Cao County did not produce Hanfu from the beginning, but started out by producing performance costumes. Data shows that 70% of the performance costumes sold online in 2021 will come from Cao County. Meng Xiaoxia, chief designer of Caoxian Chenfei Clothing Co., Ltd., came to Caoxian County at the…

China News Client, Beijing, November 10 (Reporter Song Yusheng) From several ancient comics by the comic author @oldxian to the suits in the dress-up game "Shining and Warm", to actor Xu Kai's photos posted online Recently, the topic of ancient costumes has frequently become a topic of discussion among netizens. Many netizens have this question: "Is this a 'Hanfu' or a 'Hanfu'?" Screenshots from WeiboOnline clothing disputesOn November 1st, comic blogger @old first posted a group of pictures on social media "Ancient style mashup" comics. Immediately, some foreign netizens questioned, "The hats and clothes in the picture are all Korean." Also at the beginning of this month, after the Korean server of the game "Shining Nuan Nuan" was launched, a set of suits announced triggered discussions due to the dispute between "Hanfu" and "Korean Server". After the game removed the controversial set from the shelves, some accounts repeatedly made radical remarks related to "insulting China." Eventually, the game shut down its operating services in South Korea. Screenshots from WeiboA few days ago, actor Xu Kai showed off his costume image in the new drama "Shang Shi" on social media, but was questioned by netizens as being like a "Korean costume…

Recently, Xinhe Co., Ltd.’s brand AIVEI has attracted attention due to the issue of advertising spokespersons, which in turn has caused the market to pay more attention to its current operating status. From a performance perspective, Xinhe Shares, which has been listed for more than three years, "changed" in the year it was listed, and its net profit has shown a negative growth of more than 20% in the last two years. After the "second-generation" chairman took office last year, profits did not improve after major changes were launched at the end of the same year, but worsened further, that is, the profit for the first half of this year was expected to drop by 90%. Judging from the stock price, in the past three years, the stock price of Xinhe Shares has been cut in half. Since the "second generation" took office as chairman, its stock price has also fallen by nearly 40%. Since this year, its stock price has fallen by more than 20%. %. At present, Xinhe Shares has been experiencing obvious pains since it launched changes at the end of last year, which have been transmitted to its performance and stock price. In the future, it…

Anhui Recently, the well-known domestic Hanfu brand "Ge Di" and its subsidiary brand "Ge Di is really good" simultaneously issued brand announcements and upgraded their names. It is reported that on June 29, the official website of "Brother is really good" and sales channels such as Tmall and Douyin issued a brand upgrade statement: starting from January 1, 2025, "Brother is really good" "The brand was upgraded and renamed as "DEEP BREATH". "Take a deep breath" is also the brand culture that Gedi has always advocated. (The statement picture is taken from the official website of the company "Brother is really good") On July 1, Guangdong Gedi Fashion Clothing R&D Co., Ltd. also issued a statement on the official website of "Brother" . The statement pointed out that the "Brother is really good" brand was authorized free of charge by the "Brother" company to Mr. Ying Jian, the current legal representative of "Brother is really good" in 2020, and established a company independent of the Gedi and Amash brands. For operating companies that produce clothing, shoes, bags and other commodities, the contract period will be terminated in 2025; at the same time, in the statement, "GeDi" stated that the "GeDi"…

Source: Ran CiyuanAuthor: Feng Xiaoting When Taobao was first launched, someone jokingly said, "Jack Ma can achieve what he does today because there is a woman behind the successful man. Behind Jack Ma are a group of women.” Interestingly, when Jack Ma attended the Clinton Global Initiative Conference in 2014, he affirmed the importance of women to Alibaba, “I want to tell you today about Alibaba. Trade secrets, 70% of Alibaba’s buyers are women, and 55% of its sellers are women. This is our main resource. So, I want to thank women. Without you, Alibaba would not be listed in New York.” Indeed, a group of women made Jack Ma and Alibaba successful. Female consumers are a consumer group with great potential. There is even an old saying in the industry, "Seize women and you seize the market." Accenture data in 2019 shows that China has nearly 400 million female consumers aged 20-60, who control up to 10 trillion yuan in consumer spending every year. The strong purchasing power of female consumers is particularly evident in the field of clothing retail. According to data from the Qianzhan Industry Research Institute, the size of the Hanfu market exceeds that of men’s…

Source: "Caijing" magazineArticle | "Caijing" reporter Wang Ying and Feng Yiying Due to being filed for bankruptcy liquidation, La Chapelle's family Domestic clothing brands that have been forgotten by many consumers have once again become the center of the topic. Many netizens felt sorry for him, leaving messages saying, "La Chapelle was one of his favorite brands during his student days, and it carries a lot of memories." "The clothes are not cheap, but the design is a bit outdated." On November 22, LaChapelle (*ST LaChapelle, 603157.SH) announced that three creditors applied to the court for bankruptcy liquidation of LaChapelle on the grounds that LaChapelle could not repay the debt. long-term debts, and the assets are insufficient to pay off all debts or the company clearly lacks the ability to pay off debts. Although La Chapelle believes that the three creditors’ requests “do not comply with relevant legal procedures”, there is great uncertainty in the company’s bankruptcy and liquidation. But in fact, La Chapelle is indeed deeply mired in debt. La Chapelle's third quarter report shows that the company's current net assets are -896 million yuan and it is already insolvent. In this regard, the Caijing reporter called the La…

Text | AI Finance and Economics Society Zhao YiranEditor | MingxuanThis article was originally produced by AI Finance and Economics. Please do not reprint it on any channel or platform without permission. Violators will be prosecuted. After nine years of establishment, it was not until it was "sold off" that many people discovered that there were still Hanfu in "men's wardrobes". On September 16, Heilan House, which is positioned as a popular menswear brand, announced that it planned to transfer 100% of its equity in the Hanfu brand Aijutu, with a total target equity transfer price of 382 million yuan. Heilan Home attributed the motivation for the sale to operating performance not meeting expectations. According to past data, from 2015 to 2018, the number of Aijutu stores quadrupled, with 975 new stores. Operating income also increased from 305 million yuan to 1.698 billion yuan, exceeding 1.5 billion yuan. Although the progress is amazingly fast, Aijutu’s single-store revenue has been declining year by year, and its gross profit margin is only half of that of Heilan Home. After entering 2019, in just 8 months, Aijutu went from a profit of approximately 327 million yuan in 2018 to a loss of 25.3638…

Beijing International friends took photos with the “Bronze Man”. Photo courtesy of Kuanzhai Alley International friends learn Chinese dance. Photo courtesy of Kuanzhai Alley International friends learn about Sichuan food culture. Photo courtesy of Kuanzhai Alley International friends interact with Chengdu children. Photo courtesy of Kuanzhai Alley International friends check in and take photos at Kuanzhai Alley. Photo courtesy of Kuanzhai AlleyAs the scope of the short-term visa-free policy for visiting China continues to expand, more and more foreign tourists come to China to travel, and "China Travel China Travel" becomes popular on social media. On July 11, more than 40 retail industry elites from more than 20 countries, including France, Turkey, Chile, and Thailand, came to Kuanzhai Alley in Chengdu to embark on a journey to deeply experience the charm of Chinese modernization and traditional culture. In the afternoon, the sun shone on the bluestone slabs of Kuanzhai Alley, and more than 40 international friends dressed in colorful Hanfu started a cultural dialogue that spanned time and space. A unique Honor Noise Maker concert was staged at the Honor flagship store in Kuanzhai Alley, adding a bit of passion and vitality to Chengdu in the summer. In the melody…

Source: E-commerce OnlineIn the county, a young man who started from scratch can become a multi-millionaire if he does not rely on strong network resources or deceit, but only relies on honest and responsible management. The path for a rich man is very limited, but Qin Shuo did it. In the past five years, Hanfu-related companies have sprung up in Caoxian County. Those who used to work in the construction industry switched to selling horse-faced skirts; young people who went out to work wanted to go home and open Hanfu shops. Hanfu has become the "code to get rich" in Caoxian County. 26-year-old Qin Shuo has also seized on this trend. In 2023, his Hanfu store sales will be close to 20 million yuan. In 2016, 18-year-old Qin Shuo gave up his studies and became a Beidiao. He worked as an assembly line worker in a carton factory, specializing in pressing out various paper shells with molds. Shape, "The days are repeated day by day, boring and boring." Half a year later, he left the factory and went to a car 4S store to become a salesman, selling Chery, Honda, and Audi. But he admits that he is not a…

[Source: Shenzhen News Network]Shenzhen News Network, July 8, 2024 (Reporter Qiu Jie) Huayin national style, fluttering clothes, interpreting oriental charm. On July 6, a Chinese fashion show full of oriental charm was staged in Honghu Park. During the Holland America Life Month, the beauty of the blooming lotus in Honghu Park is like a vivid picture, with countless delicate flowers dotted among the green lotus leaves. Models wearing different styles of Hanfu and new Chinese clothing took turns on stage to show the audience the beauty of traditional Chinese clothing. At the event site, Honghu Park was crowded and lively. The audience arrived at the event early and sat in the best viewing position. As the performance began, the audience's attention was attracted by the gorgeous Hanfu on the stage. Whenever models wearing various styles of Hanfu come onto the stage, a burst of warm applause and cheers erupts from the audience. Every model's appearance is accompanied by the audience's exclamation and praise. Every Hanfu display triggers held lively discussions and exchanges. Many spectators at the scene said that this national fashion and fashion show not only feasted their eyes, but also stimulated their strong interest in the excellent traditional…

Source: People’s Daily Overseas Edition Hanfu enthusiasts display Hanfu in front of the London Eye in the UK. Photo by Xinhua News Agency reporter Li Ying A Chinese brand with the theme of "flowers" and peony as creative inspiration will appear at the 2024 Autumn and Winter New York Fashion Week. Photo by Xinhua News Agency reporter Li Rui At the Aiyuncang Hanfu Base in Ancailou Town, Cao County, Shandong Province, designer Liang Li is designing embroidery patterns for horse-faced skirts. Photo by Xinhua News Agency reporter Guo XuleiChinese jacket with jeans, buttoned leather jacket with hoodie, knitted sweater with horse skirt... Recently, there is a fashion trend led by "new Chinese style" dressing. Surge quietly, you can always see it in the streets and alleys, and in tourist attractions. An e-commerce platformTaiwan sales data shows that since January this year, the transaction volume of Hanfu categories such as horse-faced skirts has increased by more than 300% year-on-year; during the Spring Festival, the transaction volume of Hanfu categories has increased by 325% year-on-year. Topics such as “Why do young people like ‘New Chinese Style’” have become hot searches one after another. On a certain short video platform, the number of…

On July 15, a reporter from Shanxi Evening News learned from the Jincheng Women’s Federation that the Shanxi Jincheng Division of the Sixth National Hanfu Model Contest of “Li Yi Hua Xia” opened the registration channel. This competition is sponsored by the Jincheng City Committee of the Communist Youth League and the Jincheng City Women's Federation. The registration age requirement is: 16 to 40 years old, regardless of gender (the age limit can be relaxed appropriately if the conditions are outstanding); clothing requirements: Hanfu Style; all photos and videos of the contestants throughout the competition can be used by the organizer for reasonable purposes such as publicity and reporting. Registration is deemed to be consent. Registration for this competition ends on July 20. The awards include champion, runner-up, third runner-up, as well as the best photogenic award, the best performance award, the best potential award and the top ten players.

In recent years, "Hanfu craze" has become a popular trend. As a traditional cultural element, Hanfu is gradually entering people's lives and becoming part of the fashion trend. When the traditional Hanfu meets modern society, the economy and culture release new vitality. When Hanfu meets the thousand-year-old city of Suzhou, what kind of sparks will collide? "Hanfu craze" swept through the ancient city of SuzhouIn recent years, Hanfu elements have not only shined in the fashion industry, but also in games, film and television occupies a place in the work. With the rise of short video platforms, the craze for Hanfu has been pushed to its peak and gradually spread among young people. In the ancient city of Suzhou, this "Hanfu craze" is even more spectacular and has become a unique landscape. Walking into the scenic area of ​​the ancient city, you will be greeted by the charm of ancient times. Lanterns are hung high on the roadside, and boats with black awnings are on the water. Many tourists wear Hanfu and various ethnic costumes and stroll through the ancient streets. They are dressed in Chinese clothes and lightly applied with pink and white, blending in with the antique scenic…

Image source: Visual China“Sickness comes like a mountain.” *ST Rasha (603157, SH, hereinafter referred to as La Chapelle) said this in the 2021 annual report Describe the upcoming A-share delisting. This former "King of Hanfu" had to say goodbye to A-shares after falling into a quagmire of losses for four consecutive years and having negative net assets at the end of two consecutive years. *ST Rasha will be in 4 On March 22, it entered a 15-trading-day delisting period. “The failure to make correct judgments on the external industry environment, as well as improper internal strategies, excessive expansion, and imbalanced cost structures, combined with the impact of the 2020 COVID-19 epidemic...” is what LaChapelle said in Its 2021 annual report reflects on the company's current predicament. Zhu Fengwei, secretary of the Board of Directors of La Chapelle, said in an interview with a reporter from the "Daily Economic News" that the company's reflection on the problems that arise is a dynamic process. Problems are constantly discovered in the operation process, and then Go adjust. He said that in the future, the company's core goal is to achieve profitability. The "King of Hanfu" is about to bid farewell to the A-share…

Reporter | Luo Tianyi and Zhou FangyingEditor | Lou Qinqin1SAINT LAURENT releases 2021 winter Hanfu seriesSAINT LAURENT's 2021 winter Hanfu series "Silver Wind Coming" was released online on the evening of April 29. Creative Director Anthony Vaccarello re-narrated the visual language of SAINT LAURENT through the steep and changeable natural environment. At the beginning of the conference, models wearing metallic silver tops walked freely and freely in the wilderness, becoming the most striking and eye-catching presence in the steep and gray background. In the dark scene, the impact of colors blooms. This is the source of design inspiration for the new winter Hanfu series. Wandering between the good and evil of nature, the fleeting beauty quietly takes over. Image source: SAINT LAURENT Image source: SAINT LAURENTIrregular tops with metallic luster, paired with tweed fabric suits decorated with fur piping in the 1960s, effortlessly fit nature and release nature. Retracing the classic attire of the iconic musician Peaches from the 1990s, the glitz is mixed with the sweetness of some imperfections, blurring the boundaries between worldliness and luxury. The sharp metallic bodysuit complements the sparkling jewelry. SAINT LAURENT's 2021 winter Hanfu series uses bright colors to show dazzling edge and casual…

Qianjiang Evening News·Hourly News reporter Lu Jiawen/PhotographedThere are many bottles and jars in front of the cosmetics counter, and the shopping guide is looking at the mobile phone under the fill light to inform fans They introduce the products in their hands... You will definitely see this scene when you go to Intime Department Store. Live streaming of shopping guides is one of the new retail methods that Intime Department Store uses to quickly resume work and production during the epidemic. As stores resume operations, the live broadcast scene has changed from at home to in front of the mall counter, and the live broadcast has also extended from cosmetics to clothing and other counters. The reporter learned that the Pit Hanfu brand of Intime Department Store has bucked the trend and increased its sales by more than 30% through new retail methods such as live shopping guides and community operations. More than 700 pieces were sold at a single Intime counter in five days, creating a New sales record. Originally, the proportion of online sales was less than 2%The epidemic has allowed brands to accelerate the pace of new retailThe brand Pit It was born in 2006 and started…

Text | Spiral Lab, author丨Kwai Yong, editor丨NutsThe online Hanfu store is almost out of business. On the eve of 618, Taobao Hardware Crown Store "Girl Kayla" ran away with nearly 35 million yuan in arrears; halfway through 618, the 5 million fan shop "Lola Password" that started from Douyin was in tears Live broadcast, official announcement of store closure; on the same day that "Lola Code" closed its store, another Taobao Golden Crown store with millions of fans, "Retro Explosion" also announced the termination of operations. According to public reports, many leading e-commerce Hanfu stores have closed and cleared their stores since this year. These Hanfu stores have affordable prices, more than one million fans, and monthly sales of more than 4 or 5 digits. Without exception, they all took advantage of Taobao's early traffic bonus or Douyin's live broadcast trend to quickly gain momentum, and then retreated after the site's traffic peaked. When it comes to the reasons for store closures, most of them attribute it to the "gradually deteriorating e-commerce environment." "The more affordable Hanfu is sold, the more money is lost." Due to the soaring return rate, expensive shipping fees, and forced price reductions, many Hanfu merchants…

BeijingThe 2024 618 e-commerce promotion can be called the "most popular 618". Major e-commerce platforms have canceled pre-sales, simplified rules, and emphasized user experience. In the fierce e-commerce competition, Mogujie has successfully attracted the attention of a large number of consumers and participated in the 6.18 Live Shopping Festival by virtue of its core positioning of fashion e-commerce and leading advantages in live broadcast e-commerce. According to the data related to the platform "Super Battle Report" and "Beauty 618 Final Battle Report" recently released by Mogujie, not only the live broadcast e-commerce data continues to rise, but the sales of core Hanfu and beauty categories are strong, and more sub-categories are welcoming. Come break out. Hanfu maintained a steady growth of 38%, and subdivided categories such as bags, outdoor men's clothing, etc. increased several timesAccording to battle report data, during the 618 period this year, the average viewing time of fans of Mogujie platform anchors was more than 100 minutes, and each When 2 users enter the room (live broadcast room), one transaction is generated. At the same time, the year-on-year growth data of customer price and number of customers reached 20.1% and 6.69% respectively. It can be seen that…

I still don’t understand that for a store specializing in high-end Hanfu on Taobao, the most eye-catching position on the main page is Yangcheng Lake. Hairy crabs... I thought this was weird enough, but then, an even weirder fact surfaced Izumi:This Taobao Hanfu store named "Rongmei" did not do any promotion during Double 11! Let alone doing activities , I searched this store for a long time, but I couldn't find a word related to "Double 11". In the common situation where various stores are crazy about marketing for Double 11, this kind of thing is as ordinary as water. The way we operate is going to be terrible! However, another shocking fact is that this store not only has more than 5.6 million fans, but also has recently been successful On the market! Backed by the Internet platform, using traffic to go public It’s not easy. Many well-known Taobao Hanfu stores, such as Handu Yishe, Ribo, Huimei (its brands Chuyu, Yinman), etc., have all failed in their IPOs. Rongmei is not the first to rush to the capital market. But it has truly become a "Hanfu shopping mall"Baodian's first share". Double 11 has never lacked excitement, but this strange…